Hotelbeds recorded an average 18% growth across its European markets in 2015
The bedbank aims to further grow its leading position in the region with a focus on driving the development of its differentiated product offer as well as continuing to invest in technology and innovation.
Hotelbeds, the world’s leading bedbank, has announced today at ITB Berlin that it recorded an average 18% year on year growth in TTV across its European source markets in 2015. This performance was five times above the industry average.
Despite Hotelbeds’ leading global position, Europe still remains its most significant region in terms of booking volume. The company aims to further grow this leading position with a focus on driving the development of its differentiated product offer as well as continuing to invest in technology and innovation.
In particular, in the consolidated German source market, Hotelbeds has significantly outperformed the industry average once again and has recorded growth rates seven times above the market average. The company plans to maintain this impressive growth with the launch of its new CacheAPI, an important development within APitude, Hotelbeds’ API connectivity suite.
Tour packages continue to be one of the most preferred booking options for German travelers and to meet this demand, APItude’s new CacheAPI enables mass download of rates and availability so that the data can be directly integrated into the packages. In addition, it includes new tools and features that further enhance the developer experience.
The launch of the CacheAPI is the latest element in Hotelbeds continuing quest to simplify the B2B distribution of accommodation across the entire travel value chain. Under the banner “we love simple”, Hotelbeds aspires to adapt all aspects of its product and service delivery to meet the needs of its varied customer base from across the 120+ source markets where it operates worldwide.
Carlos Muñoz, Bedbank Managing Director, for Hotelbeds said “Despite the consolidated nature of the European market, Hotelbeds has managed to significantly outperform the average industry growth rate. Our solid business model and focused approach to adapting our products and services to each market together with our ongoing investment in technology and innovation will help to ensure a strong pipeline of growth in 2016 across our key markets worldwide.”