The MarketHub Americas 2017: How to define your data analytics strategy

by Álvaro de Nicolás and Santiago Franco

"Data is the 21st century oil" - In 2017, there is no doubting the power of data but in a world where we but in a world where we produce 50,000gb of data every second, Álvaro de Nicolás, Chief information officer of Hotelbeds Group, and Santiago Franco of PWC, talk us through the importance of visualising and analysing data correctly to harness its full potential. They give us insights how big companies are using data effectively to implement change, solve world problems, and improve customer experience in new and innovative ways, as well as some of the current technology innovations that Hotelbeds Group has implemented over the last 12 months.

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