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    29 June 2023

    Hotelbeds introduces new digital tools to make selling travel easier for clients


    Palma, Spain, 29 June 2023 – With the summer holiday season in full swing, Hotelbeds is helping its clients manage the growing demand for travel by introducing new products and tools.  The TravelTech company is launched a new chatbot and hotel marketing suite to streamline the booking and enquiry process for travel agents and partners.

    “Our customers are at the heart of everything we do and these new web-based products will assist them in helping their clients more effectively,” said Bertrand Sava, Hotelbeds’ Managing Director of Retail and Bedsonline. “We have teams in every corner of the world to help our clients but our new chatbot, Olivia, means we can now serve them24/7.”

    Olivia embraces AI

    Olivia, Hotelbeds’ first artificial intelligence-based virtual assistant, is ready to provide direct guidance on a wide range of topics. With quick and easy answers to everyday enquiries, this innovative solution is the latest in a series of self-service tools designed to support travel agents in their work.

    Among its functionalities, Olivia can:

    • Guide customers through the Bedsonline booking engine, helping them to make and manage a booking, provide insights on how to use tools such as The Compass, how to send a quote, and much more
    • Help agents to register with Bedsonline and share details about the latest offers
    • Support and help agents with technical questions such as how to access the website, how to use our self-service tools, and even provide guidance for emergencies at a destination

    Olivia is currently only available to Bedsonline customers but will be rolled out to all Hotelbeds customers in the coming months.

    The latest additions to the Star Collection Programme

    Hotelbeds’ Star Collection Programme brings together its suite of marketing solutions in a way that gives hotel properties maximum exposure in the B2B marketplace while also equipping travel agents with unique recommendations to help them make the best choice for their clients.

    Both hotel partners and travel agents have now access to the latest industry data. They can also enjoy new functionalities and improvements to the platform including:

    • Real-time access to relevant destination information such as current weather and average prices
    • Discover minimum hotel prices
    • Download relevant hotel information
    • Create customised marketing collateral, such destination flyers, customising them with the agent’s branding or choosing the hotels to include
    • Identify special deals with hotels to spot the best rates


    A new era for the Star Brochure

    Designed to make it easy to offer fully personalised travel brochures to agents, the Star Brochure has gone digital in a completely new format, making it the ultimate marketing tool for attracting and retaining today’s travellers.

    From interactive and dynamic content to encourage greater interest and to highlight Hotelbeds’ extensive portfolio, the electronic format and the customisation tool allow for easier creating bespoke marketing materials and sharing of content by agents with their clients in a multitude of formats.

    The Star Brochure is a 100% customisable tool to meet the individual needs of each agent. Whether they need to create customised brochures or more hotel information to facilitate choice, it’s all there, as well as booking buttons and interactive articles and multimedia content to attract travellers.

    With global coverage including hard-to-reach markets, hoteliers enrolled in Star Brochure will have access to a more direct sales channel to connect with the 71,000 travel suppliers working with Hotelbeds and capture the attention of travellers.


    About Hotelbeds

    Hotelbeds are global leaders in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem. Our cloud-based technology platforms offer fast and simple access to a global network of travel products, from accommodation to ancillaries and payments, while rich data and intelligence helps to generate demand. By operating exclusively in the B2B arena, we are uniquely placed to drive growth for our partners without competing for the end customer. Our teams of 3000+ experts on the ground provide local expertise and support to boost trading even further, even in the most hard-to-reach spaces. Our unique blend of technology, data and passionate people serves as a catalyst for B2B travel players aiming to unlock their full potential.

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    Hotelbeds Media Contact

    PR & Media Relations 

    Clara Truyols –

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