From the most popular destinations and prevalent travel trends in 2024, to the factors influencing traveller choices, we're here to prepare you for a year of successful bookings. 

Here’s what you can expect in our guide to trending travel in 2024:

• The latest health and wellness travel preferences. 
• Why ‘set-jetting’ and ‘retailtainment’ are some of the upcoming Experience Tourism trends you should pay attention to. 
• How travel technology continues to shape the industry, from VR and AR to booking automations. 
• What tomorrow’s luxury traveller is looking for. 
• How Generation Alpha is driving the shape of modern familial travel.