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Choosing the right distribution strategy for your hotel isn’t an easy task. Nowadays, the market is highly fragmented, offering countless distribution options—each promising efficiency, but some may ultimately impact the performance of your direct channel.&nbsp;Your hotel’s distribution is key, and at Hotelbeds, we are committed to aligning with your strategy to ensure a profitable commercialisation of your rooms.&nbsp;Here we explain how we distribute your rooms across our client network and what to expect when partnering with us.Challenges in diversified hotel distributionExpanding your hotel’s reach and increasing revenue depends largely on an effective distribution strategy. However, we understand that this process comes with several challenges:&nbsp;With so many distribution channels available on the market, finding the perfect balance between them can be difficult.&nbsp;Ensuring that distributors respect your placement strategy is crucial, as it impacts profitability and trust in your property.&nbsp;Many distribution channels focus on price-sensitive travellers, leaving premium customer opportunities untapped.&nbsp;Managing contracts and availability across multiple platforms can be time-consuming and inefficient.&nbsp;Expanding distribution without affecting your direct channel requires strategic planning.&nbsp;The distribution landscape is complex, but with the right strategy, it's manageable. The key is having a strategic partner that simplifies these challenges.&nbsp;At Hotelbeds, we have spent decades refining our distribution model so that we can deliver high-value clients to your properties while protecting your rate strategy and direct channel. Do you want to know how? Read on.&nbsp;How does Hotelbeds’ B2B hotel distribution work?At Hotelbeds, we offer you the advantages of a B2B distribution channel. This means we connect providers like you (whether you are an independent hotel, hotel chain, boutique hotel, or other type of accommodation) with over 60,000 wholesale and retail distributors—including travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.&nbsp;As a supplier, you upload your available rooms and rates onto our platform. From there, your rooms become available in our booking engines for our curated distributor network.&nbsp;Our goal is to simplify hotel distribution, allowing you to reach a global market without having to negotiate individual contracts with each distributor. With Hotelbeds, different distributors can book your rooms directly through our booking engines—without extra steps.&nbsp;In addition, we will respect your strategy while responding in less than 24 hours if something happens with total transparency.&nbsp;The process is simple:&nbsp;Register with Hotelbeds and share your rates and availability. By providing your inventory, we calculate the optimal pricing.&nbsp;Connect to our network via your channel manager, Portal Partner (our own extranet), or XML integration, ensuring a seamless and efficient connection.&nbsp;Benefit from our segmented distribution network: We work with over 60,000 distributors and carefully segment them into 11 different types, monitoring their onwards distribution to ensure correct rate management and adapting to different business needs.&nbsp;Currently, over 250,000 hotels trust us, operating in 190+ source markets. We also offer access to opaque channels, which don’t affect your direct channel while attracting high-value customers.&nbsp;Additionally, Hotelbeds has a team of over 1,000 market-based experts, who act as an extension of your sales team, influencing how distributors select and promote hotels to their end customers.&nbsp;Register your hotel today and take advantage of B2B distribution with Hotelbeds.&nbsp;What kind of travellers will you attract with Hotelbeds?Choosing a B2B hotel distribution model comes with many advantages—one of the most important being access to high-value guests that are otherwise difficult to reach.&nbsp;By partnering with Hotelbeds, your property will start attracting:&nbsp;International travellers – 70% of our bookings come from long-haul travellers.&nbsp;Advanced bookings – Our customers book at least two months in advance, helping you improve planning.&nbsp;Longer stays – With an average stay of over four nights per booking, reducing operational costs.&nbsp;Higher spending guests – Hotelbeds’ travellers spend 30% more on additional services like transfers, spa treatments, and experiences.&nbsp;Higher average daily rates (ADR) – Up to 35% higher than local or regional guests.&nbsp;Domestic travellers also represent a valuable share of our network, ensuring a balanced flow of bookings year-round, with shorter booking windows and consistent demand.&nbsp;A great example of a hotel that successfully increased high-value bookings with Hotelbeds is The Designers Cheongnyangni in South Korea.&nbsp;As Mr Pilho Kim, Senior Manager of the hotel, explains:&nbsp;‘One of the main reasons we joined Hotelbeds was the opportunity to expand our market exposure and attract tourists from a wide range of countries, including long-haul travellers. We realised the importance of increasing our reach overseas and tapping into new markets.’&nbsp;Before joining Hotelbeds, they were mainly reliant on domestic travellers. However, within just two months of partnering with us, they saw 150+ room bookings and a 10–15% increase in sales each month.&nbsp;Discover more about this success story here.&nbsp;&nbsp;Rate strategy: transparency and security guaranteedWe understand the importance of protecting your pricing strategy and ensuring a transparent distribution process. At Hotelbeds, we implement measures to prevent unauthorised rate issues, which have delivered excellent results in recent years.&nbsp;As you know, rate issues occur when:&nbsp;There is an inconsistency in the contract or rate configuration.A rate is misused on an unauthorised distribution channel.A distributor doesn't comply with your distribution rules.A distributor has a hotel or room mapping error.&nbsp;To protect your rate strategy, we take four key actions:&nbsp;Continuous monitoring – We identify and resolve any issues, working with partners like RateGain to anticipate market challenges and detect rate discrepancies.&nbsp;Strategic segmentation – We collaborate exclusively with distributors who respect your strategy, enforcing strict control policies. If a travel distributor fails to comply, we apply a strict three-strike disconnection policy.&nbsp;Advanced technology – We use cutting-edge data analytics and machine learning to prevent rate leakages and ensure precise distribution.&nbsp;Global support – We have trained thousands of local experts, allowing you to access top-tier global support, with a dedicated team resolving all cases within 24 hours.&nbsp;Thanks to these measures, we have reduced hotel rate leakages by 75% in the past five years. Our current rate discrepancy ratio stands at just 0.005%, and we are actively working to bring it down to zero.&nbsp;Our priority is ensuring a safe, stable, and profitable distribution strategy for your hotel.&nbsp;Start optimising your hotel distribution with HotelbedsNow that you understand how our distribution strategy works and what you can expect from a partnership with Hotelbeds, it’s time to take the next step.&nbsp;Simply fill out this form, and we will get in touch to help you set up your profile and start receiving bookings as soon as possible. At Hotelbeds, we also offer the Hotel Onboarding Programme to guide you through your first steps with us.&nbsp;Join today and start distributing your rooms faster, safer, and more efficiently!

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Hotelbeds’ Hotel Distribution Strategy Explained: All You Need to Know

As the hotel industry evolves rapidly, hyper-personalisation is becoming a major travel trend for 2025.&nbsp;Each year, the hospitality benefits from technological advancements. While the implementation of personal touches have long been used to level-up otherwise ordinary bookings (think 'delight and surprise' gifts on arrival), artificial intelligence (AI) and machine learning (ML) are further transforming the guest experience.&nbsp;These innovations have moved beyond simple enhancements and have become fundamental expectations of modern travellers. With recent advances in AI and ML, hotels can finally offer hyper-personalised services to travellers. To achieve this, properties must leverage data to gain in-depth knowledge of their customers, understand their behaviour, and anticipate their expectations during their stay.&nbsp;If you want to discover all the key trends transforming the hotel industry in 2025, we recommend downloading our free travel trends report for hoteliers below.&nbsp;What is hyper-personalisation in hospitality?For several years, companies have harnessed data power to improve their relationship with customers, and the hospitality industry is no exception.&nbsp;Instead of segmenting guests into broad groups based on age, origin, or gender, hyper-personalisation considers specific preferences, previous behaviours, and current needs to provide real-time personalised experiences, services, and promotions.&nbsp;This is possible thanks to advanced technologies and big data analysis. Hotels collect information from various sources, such as direct bookings, social media interactions, and previous stays, using AI and machine learning to automate data analysis.&nbsp;In this way, they can predict guest behaviour and offer personalised recommendations, continuously improving the customer experience with real-time information.&nbsp;Key technologies for hyper-personalisationCustomer Relationship Management (CRM) systemsEffective hyper-personalisation requires a robust Customer Relationship Management (CRM) system. These systems centralise guest data and collect information from multiple touchpoints, such as online bookings, social media interactions, and satisfaction surveys.&nbsp;An efficient CRM allows hotels not only to gain a deep understanding of their guests but also to anticipate their needs and preferences by offering products or services at the right moment. This includes remembering relevant dates, room preferences, food and beverage tastes, and consumption patterns.&nbsp;Artificial Intelligence (AI) and Machine Learning (ML)These technologies are revolutionising the hospitality industry by enabling advanced data analysis to anticipate needs. Through sophisticated algorithms, AI can identify behaviour patterns and predict guests' future preferences.&nbsp;Some applications include:Dynamic pricing adjustments: Predictive models optimise prices based on guest consumption habits.&nbsp;Personalised loyalty programmes: Tailored rewards aligned with individual customer interests and behaviours.&nbsp;Customised dining options: Personalised menus based on culinary history and dietary restrictions.&nbsp;Recommendations for activities and services: Based on previous experiences and detected preferences.&nbsp;Big Data AnalyticsBig Data enables the collection and analysis of large volumes of information to gain valuable insights into customer behaviour. Its application in hospitality ranges from tracking the booking process to optimising the guest experience during their stay.&nbsp;These tools allow hotels to identify trends and personalise their services. For instance, data analysis can reveal the point at which a guest typically abandons the booking process or what type of experiences they seek during their stay.&nbsp;With this information, hotels can improve their offerings and design more effective marketing campaigns. According to a study by Skift and Oracle, guests view this favourably, as they are willing to share personal data if hotels use it to provide personalised services and direct benefits.&nbsp;7 practical ways hotels can leverage hyper-personalisationContactless experiences and automationA Hilton study reveals that 63% of travellers prefer digital keys to avoid queues at reception, making this technology a necessity rather than a luxury.&nbsp;Consequently, many hotels have begun implementing virtual assistants in rooms to control lighting, temperature, and even room service orders via voice commands.&nbsp;Integrating such devices allows room conditions to be tailored to the guest based on historical data, creating a personalised and comfortable environment from their arrival.&nbsp;Additionally, contactless payments are becoming increasingly common, further enhancing the overall guest experience.&nbsp;Personalised entertainment and servicesGuests expect easy access to their streaming or gaming accounts. AI can enhance this experience by recommending content based on previous preferences or regional data.&nbsp;Beyond entertainment, hotels can also leverage guest-provided data to personalise amenities and room services, such as including preferred beverages in the minibar.&nbsp;Segmented advertisingHotels can offer room upgrades, exclusive services, or personalised packages based on guest preferences.&nbsp;According to a report by Oracle and Skift, 51.5% of hotel executives already use AI and data analytics to enhance marketing personalisation. As a result, hotels can create more tailored marketing campaigns, such as personalised emails, exclusive promotions, and custom content that resonate with specific segments and increase bookings.&nbsp;Additionally, some hotels use virtual tours to showcase their facilities, allowing potential guests to better understand the value of superior room categories, significantly increasing higher-category room bookings.&nbsp;&nbsp;Creation of targeted sub-brandsAnother key aspect of hyper-personalisation is its ability to help hotels create sub-brands targeted at specific customer segments.&nbsp;Through data analysis and AI, hotels can design accommodation concepts tailored to specific groups, such as business travellers, millennials, or families.&nbsp;This allows hotel chains to diversify their offerings without constructing new infrastructures from scratch, instead adapting existing ones with personalised approaches.&nbsp;Voice-activated assistanceVoice assistants are becoming increasingly common in homes, and guests expect similar functionalities during their stays. AI-powered systems can handle service requests, provide local information, and update guests on real-time events.&nbsp;AI also optimises call centres, providing quick and personalised responses, thereby improving the customer experience.&nbsp;We recommend considering virtual assistants in rooms and exploring chatbots on customer service platforms to enhance guest communication.&nbsp;Security and privacy in hyper-personalisationAs hotels collect more guest data, they must also ensure its security. Implementing cybersecurity protocols and complying with data protection regulations are essential to mitigating risks.&nbsp;It's advisable to adopt encryption technologies and anonymise sensitive data to safeguard guest privacy.&nbsp;Don't miss our detailed article on hotel cybersecurity in 2025.&nbsp;AI-driven sustainability and energy efficiencyFinally, AI also plays a crucial role in hotel sustainability by optimising energy consumption. Smart systems can adjust climate control and lighting based on hotel occupancy, reducing costs and minimising environmental impact.&nbsp;A good practice is implementing motion sensors and artificial intelligence-based energy management systems. For more sustainable actions hoteliers can adopt, check out this article on sustainable tourism.&nbsp;ConclusionHyper-personalisation and artificial intelligence are redefining the hospitality industry, providing unique experiences and optimising hotel operations.&nbsp;Hoteliers who adopt these technologies will enhance guest satisfaction and increase efficiency and profitability.&nbsp;Additionally, if you want to discover how Hotelbeds can help you increase bookings through our global network of 60,000+ distributors, have a look here to learn more about our distribution strategy.&nbsp;Finally, don't forget to download our new travel trends guide to learn about all the key strategies that will transform the industry in 2025.

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Hyper-Personalisation and AI in Hotels: Transforming Hospitality in 2025  

&nbsp;We have compiled a preliminary list of 7 essential tools and resources that are vital for the success of travel providers, from travel management tools to resources such as the right travel partner. It is important to note that this list is not exhaustive and there is no universal solution, as the travel industry is vast and diverse.&nbsp;However, when considering ways to enhance your efficiency and competitive advantage in the field, it is crucial to differentiate between travel management tools that are of the utmost benefit to you as a travel provider.&nbsp;So, make sure to bookmark this page and explore our Resources Page regularly for more useful guidance and advice as you start, or refresh, your journey.&nbsp;Powerful API IntegrationThe way in which travellers are searching for, booking and paying for hotels is ever-changing. Today’s (and tomorrow’s) traveller expects a simple, fast and user-friendly experience regardless of the nature of their trip, or destination they have in mind.&nbsp;Our integration experts have developed our Application Programming Interface (API) suite of powerful travel software solutions, designed to enhance the developer experience and cater to the needs of the modern traveller.&nbsp;Bookings are faster, easier, more intuitive, and more than 5000 developers are currently benefiting from our API solutions.&nbsp;Whether you need:Seamless access to real-time pricing and availability in one place with our Cache API.Enhanced, end-to-end booking management with our Booking API.Faster, enriched product content with our Content API.&nbsp;Our API Suite offers a tailored solution to your needs, so when it comes to enhancing your travel management and elevating your business’s success – whether that’s global distribution or sales - our powerful API solutions help you elevate your business’s success.&nbsp;Discover more about our API suite today and supercharge your efficiency, or sign up to access this valuable suite of tailored solutions.&nbsp;An Effective Travel Booking PlatformFor travel providers working more directly with bookings rather than utilising our API suite, you can’t work effectively without a reliable, powerful travel booking platform!&nbsp;Of course, this essential piece of travel booking software does more than just process your clients’ payments and store their booking information for later reference. It is an essential and impactful part of your clients’ journey with you as a provider – if the booking process is not simple, then the client may be discouraged from returning their custom.&nbsp;This is where the Hotelbeds Booking Engine comes in.&nbsp;This powerful and intuitive travel booking platform for travel providers will afford you the flexibility to curate the travel experiences that your clients want.Filters to help you refine your searches quickly.Flexible payment options to suit travellers of all budgets.Comparison tools for bespoke recommendations.Integrated cross-selling features so you can enrich their stay with in-destination experiences, transfers and car hire.In-built flyer creation tools so you can easily share your proposals.Administration supplements built into the booking journey.A suite of self-service tools to help you manage your bookings.&nbsp;This travel management and booking tool allows travel providers to integrate and connect with a vast portfolio of travel products from vendors around the world.&nbsp;&nbsp;Not only this, but our Help Desk is the fastest way to find answers to pre-arrival queries, and any tickets raised here will receive greater priority over emails or calls to our customer service centre.&nbsp;Sign up today to empower your business with a streamlined booking management tool.&nbsp;An Expansive PortfolioOf course, travel products and the right methods of booking those products go hand in hand, which is where our global portfolio comes into play.&nbsp;Did you know that over 80% of travellers want to book their entire trip online?&nbsp;Benefit from more bookings as demand for comprehensive booking journeys increases, with Hotelbeds' global portfolio:Over 250,000 accommodation options to suit every preference and availability.170+ countries for travellers to choose from.23,000+ experiences to enrich time spent in destination.500 car rental suppliers and global transfer routes.Longstanding relationships – for trusted, reliable experiences for travellers.&nbsp;Whether you're looking to gain increased visibility to valuable markets, or curate more satisfied client relationships, we're here to help.&nbsp;A wealth of trusted travel products at your fingertips helps you better meet the ever-evolving needs of travellers and sell more effectively, while also increasing your appeal to a wider range of customers in your market.&nbsp;Efficient Distribution Channels for Comprehensive TripsFor travel providers working to supply incredible and memorable experiences to end travellers in the ever-evolving industry, it’s of course key that you have access to a vast portfolio of products to cater to all traveller needs.&nbsp;However, it’s also key that you can benefit from a travel partner which actively works to reduce the fragmentation of the travel and tourism industry, by connecting travel suppliers and buyers worldwide – such as Hotelbeds.&nbsp;This becomes even more imperative when you consider more than 75% of global travellers experience frustration when booking travel online.&nbsp;Travellers are increasingly seeking a booking experience where they can secure comprehensive trips in one place, therefore reducing disjointed booking processes, which demand multiple bookings on different platforms or websites.&nbsp;At Hotelbeds, our effective distribution methods contribute to:Increased visibility in valuable markets - our global products reach 60,000 travel distributors in 190+ markets.Non-competing distribution for travel suppliers.Tailored growth opportunities to increase revenue for travel providers at every stage of the booking journey.Visibility to the right customer with the right product - and maximised revenue opportunities.&nbsp;As specialists in the B2B space, our distribution channels do not compete with direct distribution for the end customer. Instead, they serve to optimise your positioning in your market, helping you strategies for success.&nbsp;The result is a more streamlined experience for travellers and providers alike. Travellers can find the experiences they want in one place, and providers benefit from increased satisfaction and retention as a result.&nbsp;Essential Travel Management Tools: A Good CRMTravel management comes in many different stages but investing in a good customer relationship management system (CRM) will save you time, help you work more efficiently, and therefore earn more revenue.&nbsp;On a CRM, all your clients’ information, including bookings, will be stored in one place, allowing for easier management of these important details.&nbsp;By collating this crucial data, you’ll be able to keep track of your payments for each client, current and upcoming trips at a glance, set up automatic reminders, and quickly access an overview of your earnings which are left to be paid.&nbsp;Having this data at your fingertips gives you useful insights into each of your customers’ travel habits, interests and trip preferences, which in turn allows you to deliver more bespoke customer experience and boost customer loyalty.&nbsp;A Dedicated Travel PartnerGoing it alone in the travel industry can be overwhelming at times – even for long-standing businesses when it comes to ensuring that the services provided are in line with changing needs and demands.&nbsp;Consider Hotelbeds your B2B travel solutions provider. But, why work with us?A global network at your fingertips - gain access to a world of travel products designed to grow your sales opportunities.Best-in-class TravelTech - powerful cloud systems and easy integration with our award-winning API Suite to enhance your bookings.Analytics to leverage strategic opportunities - use our predictive tools to empower your business.Expert guidance from our operational teams - with deep knowledge of local travel markets and global trends.Cross-selling opportunities - thanks to our extensive worldwide portfolio and dynamic packaging options.Global reach and visibility to the right customers - thanks to our extensive worldwide portfolio and dynamic packaging options.Powerful booking platform and recommendation tools - with real-time updates and seamless features for effective selling.&nbsp;And that’s not all.As your travel partner, we also offer dedicated support when you need it. Your dedicated Account Manager is committed to navigating your unique journey with it, so you can think of them as a business partner, using their expertise to guide your business in the right direction.&nbsp;Discover more about why travel providers need a travel partner like Hotelbeds, here.&nbsp;Market-Specific Insights – with InsightsBuilt specifically to offer growth opportunities which are relevant to your business needs, Insights is a powerful recommendation and growth tool for your arsenal:Bespoke data and intelligence – to grow your business.Actionable insights – for full control over your opportunities.Monitor your growth – for flexible, agile performance.&nbsp;Data from multiple sources provides you with bespoke and granular insights that give you fast and quantifiable growth in sales, while cutting-edge algorithms show you those properties that are in demand and that which present the most valuable growth opportunities for you.&nbsp;We benchmark average performance in each corridor to ensure you do not lose out on any opportunity.&nbsp;These recommendations are tailored to your unique market needs, offering deeply personalised opportunities to scale both your competitiveness, your market presence and your revenue potential, by providing the stays and experiences your market wants.&nbsp;Accounting SoftwareFor many independent travel providers – and established businesses of any size – the accounting software used is one of the most important tools. Travel is still a business, and it needs to be seamless, profitable, and streamlined for maximum sustainable growth.&nbsp;Using dependable accounting software makes the process seamless and allows you to spend time on what matters.&nbsp;Accounting software for travel bookings should be easy to use, helps you keep track of your expenses, manage your finances, alongside submitting and filing your tax returns if this is something that you need to do.&nbsp;When it comes to which travel provider tools for accounting you should choose, focus on tools that offer: detailed reports, easy-to-implement templates for better financial management, and ideally, software that integrates with your booking and payment platforms.&nbsp;A few great accounting software providers include:QuickBooksTravelWorksXero&nbsp;Additional Travel Management ToolsThere are tools, resources and differing travel software products which can cater to even the most niche of business models and requirements. However, some other key travel management tools include:Itinerary management and planning tools.Payment and financial management platforms – much like our powerful payments platform for our clients, which offers e-billing and easy, secure payments.Communication platforms – such as an email marketing provider, for fast and personalised communication to your customers.Travel marketing tools – such as scheduling assistants, accounts on key social platforms where B2C presence is relevant for your business, and more.Reporting and analytics tools – to accurately measure your business success and find growth opportunities.&nbsp;Of course, this is not an exhaustive list by any means, but it’s certainly a place to begin for newer travel agents looking to make the most of this complex and rewarding industry.&nbsp;Keep an eye on our Resources Page for more articles and resources of our own, designed to decode the travel industry and offer helpful advice for providers at all stages in their journey.&nbsp;For a travel partner to connect you to the wider industry, offer enhanced distribution, and uplift your success, sign up today to become one of our valuable partners at Hotelbeds.&nbsp;

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7 key travel management tools hotelbeds

7 Key Tools and Resources all Travel Providers Need

&nbsp;We have assembled a list of the 10 best travel trade shows that you should consider attending in 2025. These shows offer great opportunities for expanding your industry reach, staying updated on the latest trends and developments, and forming valuable connections with industry leaders and potential partners.Bookmark this page to return to it year on year for updated recommendations.&nbsp;The MarketHub by HBX GroupWhen? MarketHub Asia 11th – 14th February 2025; MarketHub Europe 1st - 4th April; MarketHub Americas 3rd - 6th JuneWhere? Macau; Algarve; Panama.Our list would not be complete without mentioning the MarketHub, the flagship travel industry events organised and hosted by HBX Group. Due to offer impactful and engaging experiences, the 2025 MarketHub events are set to take place in February, April, and June in Macau, Algarve, and Panama, respectively.The upcoming edition of MarketHub will be exploring the theme of 'Connecting Horizons', with a primary focus on idea exchange, bringing together diverse perspectives and cultures, and promoting a deeper understanding of the changing landscape of the travel industry.With a programme that combines illuminating presentations, roundtables designed to incite discussion and key networking opportunities, the MarketHub is truly a meeting, and melting point, of culture, innovation and collaboration in the industry; while also ensuring that the unique local heritage of our host countries is never far from the action.Why attend?The MarketHub provides a valuable opportunity for industry professionals to interact with top brands and experts in the field. With key players such as hoteliers, experience providers, and travel distributors in participation, this event serves as a platform for global travel professionals to network and enhance business opportunities within the travel ecosystem.With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world.Top tip: The MarketHub events are exclusively for our valuable partners, curating a memorable experience which drives businesses forward, while allowing our travel partners from all across the industry to keep ahead of the competition with leading insights and thought-provoking sessions, and of course, the ability to network.Sign up today to join an increasing network of global travel providers from all walks of the industry, and take your business to the next level with opportunities and events like our flagship MarketHub events.&nbsp;Travel &amp; Adventure ShowWhen? From January to March 2025With over two decades of experience and a track record of producing more than 125 successful events, Travel &amp; Adventure Shows have connected over 150,000 travel enthusiasts, agents, and media professionals with the top travel destinations and suppliers worldwide.This series of events consists of nine different conferences held across the United States in some of its top gateway markets: Atlanta, San Fransico Bay Area, and Washington DC. Widely considered ‘America’s favorite travel trade show’, this is the ultimate destination for key players in the tourism industry to connect directly with the traveller.During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.Why attend?These events are crucial for both B2C and B2B sectors, as travel professionals place high importance on them as a means to directly engage with travelers. It provides valuable insights into the needs, concerns, and preferences of current and future travelers in these popular destinations.Attracting around 150,000 attendees at past events, Travel &amp; Adventure Show is a sure-fire way of getting to the heart of your perfect clients’ wants and needs for the year ahead, scope out the latest industry trends and promote your offers.&nbsp;Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainFitur, held annually in Madrid, is the premier trade show for inbound and outbound markets in Latin America. Key topics discussed include the future of technology in tourism and destination management, cruises, LGBTQ+ tourism, and the promotion of female tourism professionals.Why attend?This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.Fitur, held at IFEMA Madrid, is a 5-day event that caters to tourism professionals with significant decision-making power. The 2024 edition boasts over 9,000 exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and participation from 152 countries. These impressive figures solidify Fitur's position as a key event in the travel industry annually.&nbsp;ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.ITB Berlin 2025 will bring together prominent figures from the global travel industry, offering attendees the opportunity to connect with numerous exhibitors, speakers, and industry leaders. This three-day event will feature various segments, such as business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.Why attend?Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;Arabian Travel Market (ATM) 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor those looking to tap into the vast travel and tourism opportunities in the Middle East, attending the Arabian Travel Market show is an essential step. With a successful track record spanning over three decades, this event has solidified its reputation as a premier global platform for the inbound and outbound travel sector in the region.Why attend?The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.The event has experienced rapid growth, generating a significant $2.5 billion in deals. If you are looking to tap into the travel and tourism business potential in the Middle East, then ATM is an event that should not be overlooked. Key players in accommodation, hospitality, destination management, attractions, and more will be present, offering their valuable insights into the region's tourism industry.&nbsp;Business Travel Show (BTS) EuropeWhen? 25th – 26th June 2025Where? London, United KingdomIf you're seeking a forum to connect with the foremost innovators and leaders in business travel, look no further than the Business Travel Show Europe conference. This prestigious annual event unites top professionals from the travel and tourism industry for a comprehensive three-day gathering of educational sessions and networking opportunities at the esteemed ExCel venue in London.This event is essential ‘for anyone serious about improving, benchmarking or establishing their travel programme’, with 30 years behind it as one of the largest face-to-face exhibitions for travel professionals in the European corporate travel industry.Not only this, but Business Travel Show Europe is part of the BTN Group, which has firmly cemented its position as Europe’s leading source of travel news, insight and analysis for the business travel community.Why attend?If you’re a corporate travel supplier, or buyer, then BTS Europe is the place to be to strengthen and secure new partnerships, stay updated on the industry and network with peers.&nbsp;International Luxury Travel Market (ILTM) Asia PacificWhen? 30th June – 3rd July 2025Where? Marina Bay Sands, SingaporeSet to take place at the prestigious Marina Bay Sands Hotel, the 2025 International Luxury Travel Market (ILTM) Asia Pacific conference will serve as a pivotal platform for luxury travel brands to network and collaborate. Tailored for travel entities seeking to tap into the burgeoning Chinese market, ILTM Asia Pacific is an essential event for top-tier industry professionals.Why attend?Spanning across 5 full days, this luxury travel expo boasts some impressive attendance figures, with previous editions attracting around 650 Asia Pacific travel agents, 33 Asia Pacific travel boards and country panels, 650 international brands and 57 international countries.The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector!If you’re a luxury travel experience provider, ILTM is the perfect chance to showcase your destination, experiences or products to an exclusive audience of distributors representing HNW travellers based in Asia Pacific.&nbsp;Digital Travel Summit US 2025When? 15th - 16th September, 2025Where? Orlando, FloridaIf your business focuses on the customer experience, then the annual Digital Travel Summit is the perfect event for you to capitalise on.Recognised as the premier event in the travel industry for executives from hotels, online travel agents (OTAs), airlines, and transportation providers, attendees come together to share valuable insights on improving the personalized customer journey experience.Why attend?The previous speakers have included industry experts from notable companies such as American Airlines, Expedia Group, Virgin Voyages, Universal Parks &amp; Resorts, Legoland, and IHG Hotels &amp; Resorts. This upcoming two-day conference promises an exceptional learning opportunity that no travel professional should overlook.&nbsp;ITB Asia 2025When? 15th – 17th October 2025Where? Marina Bay Sands, SingaporeYet another unmissable travel event descending on Marina Bay Sands is ITB Asia!An essential event to mark on your calendar is ITB Asia, known as Asia's Leading Travel Trade Show. This prestigious B2B trade show and convention for the travel industry is held annually, showcasing thousands of exhibiting companies from regions across Asia-Pacific, Europe, the Americas, Africa, and the Middle East.With a history of over 1,300 exhibitors at previous shows, ITB Asia offers a platform for 100% pre-scheduled appointments and representation from 132 countries and territories.Why attend?ITB Asia stands as the premier travel trade show in Asia, boasting over 13,000 show attendees from various sectors including MICE, Corporate, and Leisure. The event provides a unique opportunity to connect with travel professionals across all segments of the industry - from destinations to airlines, hotels to attractions, cruise lines to venues, and more.For the sheer wealth of opportunity available to attendees, and the quantity of new connections that can be made at ITB Asia, it’s not an event to miss for travel professionals looking to expand their horizons.&nbsp;World Travel Market (WTM) London 2024When? 4th – 6th November 2025Where? ExCeL, London, United KingdomWorld Travel Market (WTM) is widely recognised as one of the most influential and well-attended travel industry events. This three-day conference brings together the international leisure and business travel sectors, making it one of the largest gatherings of international travel professionals in the world. With over 40,000 professionals from 180+ countries attending each year, WTM plays a significant role in shaping the future of the travel industry.Filled to the brim with industry-leading insights, thought-provoking roundtables and panel discussions, inspiring keynotes, and advantageous networking opportunities and 1-2-1 meeting areas, WTM is the perfect industry event for B2B professionals looking to connect with and learn from the best.Why attend?The panel discussions held throughout the entire three-day event provide valuable insights into the constantly changing travel industry. Covering a wide range of topics from social, environmental, and industry perspectives, these discussions address ever-present and topical issues such as sustainability, diversity, and innovation in travel technology to cater to the needs of present and future travellers.WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.Other WTM events around the world are also available and incredibly valuable for the industry.With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America takes place over 14th – 16th April 2025 in São Paulo, Brazil. While WTM Africa is over the 9th – 11th April 2025 in Cape Town, South Africa, and those looking to break into the travel industry in Africa should attend WTM without a doubt. This event allows attendees to generate new leads, launch products, enter new markets, raise brand awareness, and more.&nbsp;Bonus: Here are a few extra travel trade shows you shouldn’t miss out on in 2025:Bolsa Turismo Lisboa (BTL): 12th – 16th March 2025, Lisbon - a lively 5-day event consisting of discussion, networking and activities, with around 1,500 exhibitors.International Travel &amp; Tourism Show: 1st – 3rd November 2025, Montreal – this Canadian event features tourism office representatives, agencies and tour operators from over 100 countries to generate fresh ideas and promote to travellers.&nbsp;Sign up today to join an increasing network of global travel providers and take your business even further with opportunities and events like our flagship MarketHub events!&nbsp;

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The 10 Top Travel Trade Shows for Travel Providers 2025

In a highly competitive industry like hotel distribution, it’s essential to have strategic partners who not only provide access to key markets but also offer personalised support to maximise your property’s performance.Working with a partner that helps you understand the market, optimise your commercial strategy, and seize the right opportunities can make the difference between success and stagnation.&nbsp;In this case study, we explore how Crown Retreat Quy Nhon Resort, located in Vietnam, successfully expanded its international reach and significantly improved its performance through its collaboration with Hotelbeds and the Pickup campaign designed specifically for our registered partners.&nbsp;About the hotelThe Crown Retreat Quy Nhon Resort is a 4-star hotel located in Cat Tien (Vietnam), with a capacity of 47 rooms. Just a short walk from Trung Luong Beach, the resort provides a unique experience with its stunning natural surroundings, private beach access, and an array of amenities to ensure an unforgettable stay. Conveniently situated 23 km from Phu Cat Airport, it is an appealing destination for both domestic and international travellers.&nbsp;Initial situation and challengesLeo Nguyễn Hoàng Thiên, E-Commerce Manager of the resort, explained that one of their main challenges was the significant seasonality of their business. During the typhoon season, from August to November, they experienced a substantial drop in bookings.&nbsp;Although they were already working with OTAs and attracted a considerable number of domestic travellers, managing multiple OTAs manually without a channel manager was extremely time-consuming. This inefficient approach made it difficult to optimise their strategy and limited their ability to focus on more impactful commercial actions.&nbsp;Choosing HotelbedsThe team at The Crown Retreat was looking to attract more international travellers and diversify their markets. As Mr Hoàng Thiên stated: ‘We were aware of Hotelbeds’ extensive network of agents and distributors worldwide, and we wanted to leverage it. Our goal was to access long-haul travellers without needing to invest in costly outbound campaigns.’Another decisive factor was the need to streamline operations: ‘We spent far too much time managing each OTA individually. With Hotelbeds, we would have one single connectivity, giving us access to multiple agents and travel agencies efficiently.’&nbsp;Agreed strategyAfter partnering with Hotelbeds, the strategy focused on running campaigns targeting the South and East Asia markets to help the resort gain market share in these regions.They also appreciated the personalised support provided by Hotelbeds’ Key Account Managers (KAM). Unlike OTAs, where resolving issues often required opening tickets and waiting for responses, with Hotelbeds they had a dedicated KAM who not only resolved problems quickly but also offered strategic commercial advice.&nbsp;Benefits of the Pickup CampaignHowever, during the pandemic, the hotel faced a significant decline in bookings due to regional closures and a drop in the domestic market. This is where Hotelbeds’ Pickup Campaign proved invaluable.&nbsp;Through emails sent as part of the campaign, the hotel was able to arrange meetings with their KAM to analyse their performance compared to their competitive set. This data-driven approach enabled them to make informed decisions and join specific monthly campaigns available in the Partner Portal (formerly MaxiRoom) to maximise their opportunities and revert the situation.&nbsp;Thanks to these actions, the hotel achieved a 5% increase in production compared to 2023.&nbsp;Our Pickup Campaign is a powerful tool for improving hotel performance, whether addressing underperformance (when the hotel is growing below the destination average) or overperformance (when it exceeds the average). In both scenarios, personalised advice and tailored strategies are provided to maintain or improve results.&nbsp;With tailored recommendations, strategic advice, and direct access to their KAM, the Pickup Campaign demonstrates Hotelbeds’ ongoing commitment to supporting our partners throughout their journey with us.&nbsp;Why work with Hotelbeds?Apart from this initiative, we provide our partners with comprehensive support from day one. For instance, this includes the Hotel Onboarding Programme, which guides hotels step-by-step through registration. Our aim is to ensure that properties begin distributing in the most effective way from the very start. You can read the success story of a local chain in Algeria that secured its first bookings through our onboarding programme.But our value proposition goes far beyond this. In addition to initial support and targeted campaigns, Hotelbeds offers a unique partnership model:&nbsp;Connect with a global network of over 60,000 distributors: This includes travel agencies, tour operators, airlines, and key affiliates, ensuring maximum exposure for your property.&nbsp;Presence in more than 190 source markets: Whether you aim to attract long-haul international travellers or boost local bookings, we connect your hotel with the key markets needed for growth.&nbsp;Exclusive distribution without competing with your direct channel: Hotelbeds works exclusively with travel agents and wholesalers, ensuring your property stands out in their offerings without affecting your direct sales.&nbsp;Effortless visibility: We take care of positioning your hotel in the right markets, connecting you with the most relevant agencies to maximise opportunities.&nbsp;Interested? Join Hotelbeds today and discover how we can drive your property’s success from the very first day.

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Strategic Partnership: How Crown Retreat Quy Nhon Resort and Hotelbeds Turned Challenges into Opportunities 

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33 Key 2025 Travel Dates for Travel Providers

Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry.&nbsp;Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit.&nbsp;In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend?&nbsp;&nbsp;1. Travel &amp; Adventure ShowWhen? From January to March 2025With over 20 years of experience and 125+ produced events, Travel &amp; Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide.&nbsp;It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC.&nbsp;During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.&nbsp;Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March.&nbsp;2. Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainHeld annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.&nbsp;It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2.&nbsp;9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year.&nbsp;3. MarketHub Asia by HBX GroupWhen? 11th – 14th February 2025Where? MacauThis list would not be complete without including our MarketHubs, the events organised by HBX Group.&nbsp;The first of the year is MarketHub Asia, which will take place from 11th to 14th February in Studio City, Macau. This event will invite you to discover a unique mix of Portuguese and Chinese influences, full of spectacular architecture and world-class entertainment that draws millions of visitors annually.Under the theme ‘Connecting Horizons’, the MarketHubs in 2025 will aim to foster a rich exchange of ideas, bridging different perspectives and cultures to enhance our collective understanding of our evolving industry.&nbsp;Besides keynotes and panels featuring subject-matter experts from the travel industry and beyond, we've also prepared a range of activities and dinners to introduce you to the city's culture.&nbsp;Visit our MarketHub Asia website to learn more about the event, our hosting partners, and sponsorship options.&nbsp;&nbsp;4. ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.&nbsp;Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.&nbsp;Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;5. MarketHub Europe, AlgarveWhen? 1st– 4th April 2025Where? Algarve, PortugalThis spring, the European version of HBX Group’s MarketHub will take place in the Algarve.Under the banner of ‘Connecting Horizons’, we invite you to this gem on Portugal’s southern coast to attend a programme that blends insightful sessions with opportunities for attendees to become immersed in the unique culture of the Algarve.&nbsp;With 9 years behind it and more than 450 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 15 source markets, including key experience providers and travel distributors from around the world.&nbsp;Visit our dedicated MarketHub Europe website to learn more about the event, our hosting partners, and sponsorship options.&nbsp;6. WTM Africa 2025When? 9th – 11th April 2025Where? Cape Town, South AfricaThose looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.&nbsp;WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.&nbsp;WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.&nbsp;Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network.&nbsp;7. WTM Latin America 2025When? 14th – 16th April 2025Where? São Paulo, BrazilJust like in Africa, Latin America also has an unmissable event: the WTM Latin America.&nbsp;In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.&nbsp;With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.&nbsp;8. ATM Arabian Travel Market 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.&nbsp;The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.9. MarketHub America, PanamaWhen? 3rd – 6th June 2025Where? PanamaKnown for its cosmopolitan lifestyle and cultural heritage, Panama is the perfect place for our last MarketHub of the year: the America's edition.&nbsp;Join us in Panama City from the 3rd to the 6th June, and experience the city's vibrant culture and friendly atmosphere, which will enhance your networking experience.&nbsp;The America's version of HBX Group's flagship event, MarketHub, will feature insightful sessions as well as enriching cultural experiences under the theme 'Connecting Horizons', ensuring that the MarketHub combines a unique local heritage experience with valuable industry knowledge.&nbsp;You can find more information about this event on our MarketHub Americas website.&nbsp;&nbsp;10. Business Travel Show (BTS) EuropeWhen? 25th - 26th June 2025Where? London, United KingdomLooking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more.Taking place at ExCeL London, this two-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe.Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.&nbsp;11. International Luxury Travel Market (ILTM) Asia PacificWhen? 30th June – 3rd July 2024Where? Marina Bay Sands, SingaporeHosted at the luxurious Marina Bay Sands Hotel, 2025’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties.Spanning 4 days, the expo will boast 650 brands in attendance, as well as 650 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector.&nbsp;&nbsp;12. ITB Asia 2024When? 15th – 17th October 2025Where? Marina Bay Sands, SingaporeAnother event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.&nbsp;Today, ITB Asia is Asia’s largest travel trade show, bringing more than 18,500 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,950 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.&nbsp;13. WTM London 2024When? 4th – 6th November 2025Where? ExCeL, London, United KingdomWith over 46,000 professionals from 184 countries attending the 2024 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2025, with more than 34,000 pre-scheduled meetings held in 2024.&nbsp;Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions.&nbsp;The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.&nbsp;&nbsp;By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience.Not registered with Hotelbeds yet? Here you can list your property and benefit from a range of products and services.&nbsp;&nbsp;Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel? Download now our free 2025 travel trends report for hoteliers in particular. Get it now below!

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The 13 Most Influential Travel Trade Shows for Hoteliers 

Valentine's Day might just be one day on the calendar, but it's a lucrative holiday.&nbsp;Without a doubt, this is a prime period for booking and an ideal time for your property to show off its amenities, creativity, and hospitality.Consumers hit by Cupid's arrow spent $25.8 billion USD on this day in 2024, according to the National Retail Federation (NRF), marking the third-highest expenditure in the holiday's history.Recent surveys also show that over 25% of Valentine’s celebrants plan overnight getaways, making this a golden opportunity for hotels worldwide.For this reason, here are 14 Valentine’s Day hotel ideas—plus a few bonus tips—to increase occupancy with minimal lead time, ensuring your guests fall truly, madly, deeply in love with you.&nbsp;1. Increase bookings with special ratesWhile it may seem counterintuitive to offer a reduced rate during a holiday, offer promotional rates for higher category rooms to entice travellers to pick a higher category room because they perceive it's a great value. This tactic may also boost average daily rates because travellers are booking higher category rooms and taking advantage of holiday add-ons and upselling.&nbsp;Consider offering exclusive packages for early bookings, such as discounted suites combined with complimentary perks. Highlight these offers prominently on your website and across social media channels.2. Encourage longer staysOffer incentives and promotions for multi-day stays. Rather than offering a one-night deal, consider offering three, four, or five-night deals that combine the midweek Valentine's Day holiday with a weekend getaway. Offer your most loyal guests an added discount this Valentine's Day to boost bookings.You could extend Valentine’s hotel packages because many people like to avoid the crowds, while others may not be able to take off on the actual day and would rather celebrate the weekend before or after. Promote flexibility in your packages to appeal to these guests.3. Leverage Galentine's Day to increase opportunityWe have U.S. television series Parks and Recreation to thank for an extra day to celebrate love. Observed on 13 February, Galentine's Day is a day devoted to celebrating the women in your life. What started as a fictional holiday has become an additional revenue opportunity.&nbsp;Create Galentine girlfriend getaway packages to encourage friends to celebrate together and extend their stays to observe V-Day with their significant others. From decorating your dining venues to offering a pink-hued afternoon tea to seasonal spa and salon specials to get glam, create Instagram-worthy memories for every Galentine.&nbsp;4. Increase occupancy with inclusivityNot everyone is a couple or in love on Valentine's Day, but that doesn't mean they don't want to celebrate the occasion. Recognise that romance comes in all forms by creating inclusive experiences for a diverse range of travellers:&nbsp;CouplesNewlywedsLGBTQBromanceGirlfriendsPet-friendly travelSingles / Solo travellersFamily travelPromote these tailored experiences with messaging that resonates with your audience, showcasing the versatility of your property.5. Leverage your property's unique selling propositionWhat makes your property unique? Is it the location or nearby points of interest? Is it the building itself? How about the amenities? Play to your strengths and what differentiates you in the marketplace. Then, educate would-be guests with enticing and entertaining social media and advertising campaigns that convey your USPs. Get plenty of ideas for social media marketing for hoteliers with this free guide!&nbsp;Get plenty of ideas for social media marketing for hoteliers with this free guide!Include testimonials or case studies from past Valentine’s guests to illustrate the memorable experiences your property has provided.6. Get more guests by going localHolidays are a timely motivation to look beyond your property and partner with local restaurants, bars, and shops doing innovative things.&nbsp;Perhaps it's candle making or pottery making with local artists, or unique fitness classes like stand-up paddleboard yoga or bungee fitness that you can bring on property for your guests to enjoy. Visitors and residents alike love enjoying unique and exclusive experiences and then sharing them on social media.7. Earn guest loyalty with Valentine's surprisesSpoil your most loyal guests with complimentary perks like extra loyalty points, early or late checkout, or complimentary refreshments like champagne or chocolate-covered strawberries. These low-cost gestures that delight and surprise can translate into more on-property spend, continued loyalty, and word-of-mouth referrals.8. Increase revenue with alluring add-onsSet the mood and offer a variety of themed options. These can include classics like strawberries and champagne, interactive services like butler drawn baths and in-room massages, and unique and only-at-your-property activities. Here are some examples:&nbsp;Room decor: balloons, fresh flowers, and rose petalsDining: breakfast in bed and in-room candlelit dinnerEntertainment: board games and film rentalsMood setters: sheet masks and nail polishes for girlfriend getaways, candles and massage oil for couples, and bath bombs and face masks for solo travellersTreats: candy, chocolates, champagne, and fruitClasses: Chef-led cooking class, mixologist-led cocktail class, sommelier-led wine tastingUnique activities: Tandem bicycle tour, couples yoga class or massage class, sunset helicopter ride, personal serenade, and private diningValentine's Day gifts from local artisans and jewellers&nbsp;Stand out from the competition by providing amenities that are customisable, personalised, and add value.9. Create package dealsWhen consumers can clearly see the value add or the exclusive offerings and savings that come from a Valentine's Day hotel package deal, they will be more likely to book a stay at your property.Package bookings tend to be longer stays than standalone bookings. Studies show travellers who buy a package are less likely to cancel, particularly if flights are included.Package ideas may include bundling breakfast or dinner, spa treatments and/or room decor with the room rate. Additionally, offer limited-edition packages like "Proposal Perfection" for couples planning to get engaged during their stay.10. Make the stay memorableWhether your guests choose to celebrate on Valentine's Day or in the days surrounding it, make the experience one-of-a-kind.Offer intimate alternatives to on-property dining like cooking classes, picnic baskets, and private dining. Focus on small details and gestures like providing guests with heart-shaped candy along with their welcome drink or a Valentine's Day card during turndown service.&nbsp;11. Spread the word with compelling storytellingShow, don't tell, your loyal guests, potential customers, and the world why your hotel is the best on Valentine's Day and any day. Create specific seasonal campaigns for each segment of your potential client base, including previous, most loyal, and potential guests.Once you know your target audiences, create customised and personalised campaigns that include:•&nbsp;&nbsp; &nbsp;Branded online content•&nbsp;&nbsp; &nbsp;Digital and print advertising•&nbsp;&nbsp; &nbsp;Emails•&nbsp;&nbsp; &nbsp;Local outreach and partnerships (e.g. airlines, travel agencies, tourism bureaus, etc.)•&nbsp;&nbsp; &nbsp;Media coverage•&nbsp;&nbsp; &nbsp;Newsletters•&nbsp;&nbsp; &nbsp;Online content, including blogs, media mentions, and influencer partnerships•&nbsp;&nbsp; &nbsp;Social media, including organic and paid content•&nbsp;&nbsp; &nbsp;Your website&nbsp;Create engaging content like offering limited-time promo codes found exclusively on social media, Valentine-decorated room or restaurant tour videos, and contests or giveaways. Log into Hotelbeds Partner Portal to increase your exposure and maximise your revenue.12. Tailor pricing, experiences, and advertising to each audience segmentNo matter which promotions you offer, customise offers based on your target travellers, which include:&nbsp;Most loyal customersGuests who stayed last 14th February, or over the Valentine’s period‘Gone-sumers’ who booked but cancelled their Valentine's Day reservations last yearPotential local, domestic, and international guests.13. Promote Your Property as the PresentNot everyone will be able to take off mid-week to celebrate Valentine's Day, so promote hotel gift cards or vouchers as the Valentine's Day present to increase occupancy post-Valentine's Day. Adding a promotional price or free offering like complimentary breakfast or a resort credit can help sweeten the deal.14. Build lasting relationships by creating memorable momentsSometimes, it's the smallest gestures or meaningful moments that can have the most impact. Find ways to personalise each guest's stay. Here are some examples:&nbsp;Greet guests by nameGive a handwritten note with recommendations for their stayOffer heart-shaped treats with the guest's name at check-in and/or turndownStock the minibar with your guests' favourite refreshmentsProvide festive hampers&nbsp;Fall in Love with HotelbedsHotelbeds can help you gain exposure to travel distributors this Valentine's Day and beyond. Register your property by simply filling out this form. This way, you'll benefit from:&nbsp;Seamless access to the travel ecosystem, putting your property in front of 60,000+ partners, including travel agents, airlines, tour operators, and more.High-value guests, mostly coming from long-haul markets and staying longer.&nbsp;Eligibility for inclusion in relevant, timely campaigns throughout the year.If you have already joined Hotelbeds, don't forget to access our Partner Portal to conveniently manage inventory, upload new photos, add or remove room types, adjust rates, and manage availability calendar. Happy Valentine!&nbsp;

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14 Valentine's Day Hotel Ideas to Boost Occupancy

Today’s (and tomorrow’s) traveller is increasingly discerning and unafraid of putting their money where their values are. They are seeking value-driven experiences as a priority, with a focus on authenticity, flexibility and convenience - without compromising on the quality of their in-destination or booking experience.&nbsp;&nbsp;Our 2025 Travel Trend Predictions guide explores in greater detail the most prevalent trends for this year, and beyond, exploring key traveller behaviours, decision-making factors, and notable shifts in customer demands.&nbsp;&nbsp;Here’s what you can expect in our guide to trending travel in 2025:The emergence of the 'MeMoon' trend for solo travellers, and solo female travellers, all over the world.How hyper-personalisation with AI is becoming the new norm.The importance of nature to today's traveller, with phenomena-chasers becoming a valuable segment.How wellness travel is evolving into a foray into 'longevity', and why 'healthspan' is the new buzzword for today's wellness traveller.The continuing trends still driving traveller demands and expectations from 2024.and more.&nbsp;Download our 2025 Travel Trend Predictions guide today to discover the key travel trends for 2025, how you can make the most of this to keep ahead of the curve, the experiences travellers will be expecting, and the consequent opportunities for travel providers.&nbsp;

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[REPORT] Our 2025 Travel Trend Predictions

Wondering how to put your hotel on the map in 2024? We've compiled a list of key dates and events in the 2024 calendar to help inspire your travel marketing efforts, and to attract a wealth of travellers in the era of 'revenge travel'. Save this page as a bookmark to use as a reference over the next 12 months.

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29 Key Dates and Events for Hoteliers in 2025

2024 marked a remarkable milestone for international tourism, with growth surpassing pre-pandemic levels from 2019. Accommodation spending also saw a significant increase, rising by 15% compared to 2023.&nbsp;As we look ahead, 2025 promises to reshape the hospitality landscape, driven by evolving traveller priorities and rapid technological advancements.&nbsp;At Hotelbeds, we’ve crafted this guide exclusively for hoteliers, providing key insights into 2025’s travel trends and actionable strategies to anticipate and adapt.&nbsp;This guide also features a dedicated section analysing how established trends have evolved, their current impact, and a practical checklist with tips to optimise your operations and stand out in an increasingly competitive market.&nbsp;Curious about the travel trends that will define hospitality in 2025?&nbsp;Download your free copy today and stay ahead of the curve!

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[REPORT] Travel Trends for Hoteliers 2025: Shaping the Future of Hospitality

&nbsp;As the shape of the travel industry and traveller demands continue to evolve, it’s important that you have access to the vital tools, platforms, and resources you need to stay ahead of the curve.&nbsp;At Hotelbeds, we are dedicated to providing you with the right tools and travel products necessary to meet the needs of your clients, and maintain a strong position in the travel industry.&nbsp;&nbsp;Our unique selection of travel industry services and products which are powered by TravelTech, our industry knowledge, and the expertise of our team, will ensure your success in the competitive travel market.&nbsp;Sign up today to get started with us or log into your account to start planning for success in 2025.&nbsp;Comprehensive API ConnectivityDesigned to enhance the developer experience, our API Suite offers light, fast, and reliable technology for frictionless distribution. All to help travel providers better cater to the needs of the modern traveller.&nbsp;APItude currently empowers over 5000 developers worldwide, with API solutions catering to every requirement.&nbsp;Whether you need seamless access to real-time pricing and availability in one place with our Cache API, want enhanced, end-to-end booking management with our Booking API, orrequire faster, enriched product content with our Content API, Hotelbeds APItude offers a solution to your needs no matter your position in the travel industry.&nbsp;Real-time availability and pricing, all in one place.Rich product content across our expansive portfolio.End-to-end booking management.Flexible terms and upselling opportunities.Simple, streamlined modification via one API Suite.&nbsp;Discover more about our API suite here.&nbsp;An Expansive Portfolio of Interconnected Travel ProductsA more comprehensive, global portfolio of travel products means you can better cater to your clients' evolving needs and stay relevant in the fast-moving travel industry.&nbsp;Here’s a look at what our global portfolio offers at a glance:Over 250,000 hotels in trending destinations worldwide.23,000+ in-destination experiences and activities to enhance your clients’ trips.Transfer routes with global coverage.500+ car rentals for more travel experiences.Travel products available in 170+ countries around the globe.&nbsp;Not to mention the 60,000 travel distributors selling to actively engaged travellers in worldwide locations, and more than 3000 service and product experts providing operational support to suppliers and clients, for truly comprehensive distribution and exposure in the travel and tourism industry.&nbsp;Access to a Global Network of Travel Sellers and BuyersIn the travel and tourism industry, fragmentation is a common occurrence. This issue is often cited by end travelers as a major source of disappointment and frustration, compounded by the fact that approximately 45% of global travellers prefer booking their trips through a single point of contact, which includes flights, accommodation, car rentals, and additional services. This preference is especially high among Gen Z travellers, with 50% prioritising comprehensive options.&nbsp;So, being part of an interconnected network wherein travel distribution is made easy can provide an untold number of benefits.&nbsp;With seamless API connectivity to help you get your products seen on multiple touchpoints as part of this highly-desired comprehensive offering, the option for dynamic packaging, and a customer-centric booking journey through a user-friendly web-based platform, our travel partners are equipped with the means to succeed in their markets.&nbsp;Partnering with Hotelbeds goes beyond just accessing our travel industry services; it provides a gateway to countless opportunities for growth, development, and enhancement of your offerings. By collaborating with us, you can increase your visibility in a highly competitive market and leverage timely demand to your advantage.&nbsp;Personalisation Options to Create Real ConnectionAt HBX Group’s MarketHub 2024, Salesloft’s Senior Director of Sales Engineering, Rebby John, revealed that consumers are likely to spend 67% more for the same product, provided they have a better sales experience. Indeed, personalisation begins at the very start of the journey, ahead of the experience or even the sale. Today’s consumer even anticipates that their ‘dreaming’ phase should be tailor-made for them.&nbsp;With Hotelbeds you can also:Participate in seasonal sales and campaigns designed to uplift your revenue – choose the promotions you want to participate in with complete flexibility, to be seen by, and appeal to, your ideal customer.Benefit from exclusive rates, availabilities and specially negotiated conditions - thanks to our teams of sourcing experts, in order to craft even more bespoke travel options and deliver them at the right time to your market.&nbsp;Regular Resources and Industry InsightsWe cover everything from getting started as a business, discussions about the latest travel industry trends and developments, to getting the best out of Hotelbeds on our Resources page.&nbsp;Make sure to check back for regular updates and bookmark the resources that align with your needs for future reference.&nbsp;Expert Teams to Support You and Your BusinessWhen you partner with Hotelbeds, you gain immediate access to not only a suite of powerful travel advisor tools that help you boost your bookings, but also a collective of 3,000+ industry professionals.&nbsp;&nbsp;We also offer powerful products and tools for web-based partners, as well as providers with an API business model. Read on for more information about our travel industry services for web-based providers:&nbsp;A Powerful Booking PlatformPowered by an intelligent algorithm and real-time data, our Hotelbeds Booking Engine has built-in features and functionalities specifically designed to streamline the way you work. But it is also powerful, processing 6.2 billion searches and 90,000+ bookings a day.&nbsp;Our Booking Engine provides convenient access to our search and recommendation tool, Insights, along with our self-service tools for efficient booking management. This streamlined process not only saves time but also enhances your earning potential.&nbsp;Elevate your clients' travel experiences with our in-built cross-selling features, streamline your searches with useful filters, visualise trips using the integrated Google Map view, and select from top exclusive rates, offers, and availabilities to better your overall offering to travellers, and improve your position within the travel industry and alongside your competitors.&nbsp;An Intelligent Travel Marketing and Recommendation Tool &nbsp;While online travel providers are seeing significant usage, with around a large majority of travellers (72%) suggesting they prefer to book their trips online, it remains the case that personalisation is still a constant demand.&nbsp;And personalisation ranges from receiving personalised deals from their go-to travel providers or potential providers, or simply making the booking process easier - something which is increasingly vital considering that 26% of global travellers surveyed indicated that they didn’t enjoy booking their travel experiences.&nbsp;&nbsp;Being a provider who is part of, and in turn benefits from, a streamlined booking journey while capitalising on the ability to offer personalised travel recommendations, deals and booking opportunities to travellers who are actively seeking comprehensive, bespoke products is vital.&nbsp;This is where Insights, our powerful search and travel recommendation tool, comes in. By providing market-specific recommendations, this tool enables you to cater to the specific needs and desires of travellers in your market, saving them the time and effort of searching for it themselves. You become their go-to provider, securing revenue which might otherwise have gone to your competitor.&nbsp;&nbsp;Here’s what this tool offers:Trend forecast with real-time data – Insights is influenced by real bookings, to closely match the current and upcoming preferences of your market. &nbsp;AI that learns from you – the more you interact, the more accurate your recommendations.Filter options to better cater for your customers’ needs - such as: international or domestic locations, destination theme, traveller type, regions, and star ratings.&nbsp;Cross-selling functionality to boost each booking – the ‘Experiences’ tab lets you review popular experiences ranked by their opportunity value.&nbsp;Explore Insights for yourself, here.&nbsp;Alternatively, sign up today to gain exclusive access to this intuitive tool, designed specifically for travel providers.&nbsp;In-built Cross-Selling Functionalities to Maximise Your BookingsDid you know that cross-selling and upselling can be up to 20 times more effective than selling to a new customer? In fact, around 65% of many businesses’ revenue comes from existing customers.&nbsp;For our web clients, providing a personalised and enriched travel experience at the moment of booking is recommended to create the greatest impact, as this is when travellers are most open to inspiration. To help you achieve this, we have streamlined the process of adding related travel products and services to your bookings through our integrated cross-selling functions in the Hotelbeds Booking Engine.&nbsp;Simply click ‘+ Add Products’ from your cart, which will open a useful pop-up window. From there, you can add experiences, activities, transfers, and even car rental services.&nbsp;Whether your client needs in-destination support – accessible via our Help Desk or the ‘Support’ tab in our Booking Engine – or you need guidance on which opportunities resonate most with your market thanks to our sourcing experts, our tools and teams are here to help.&nbsp;&nbsp;Sign up today to become one of our valuable travel partners, to begin your revenue-enhancing collaboration with us and uplift your success in 2025.&nbsp;&nbsp;Or, if you're already part of the interconnected network of Hotelbeds partners, log into your account to begin planning for success in 2025.&nbsp;

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