What travel trends are shaping 2026 – and how will this impact global travel distribution?

The verdict seems to be in: 2026 all about personal maximalism.

While the trends of years past leaned into ‘revenge travel’, wellness, and respite from the demands of daily life, travellers of 2026 and beyond are diving headfirst into what makes them, and their interests, unique. Their travel habits are surely following.

Think hotels emerging as destinations in their own right; pop culture tourism and fan pilgrimages across continents; consumer culture influencing ‘resortcore’; travellers funnelling their budgets into exclusive merch in collectible tourism; or seeking a journey as the experience itself.

Keeping up with the diverse demands of the modern traveller is a constant challenge, especially as these become ever more personal.

But our travel trend predictions aim to equip you with the insights and opportunities to stay ahead, capitalise on emerging shifts in the industry, and create memorable journeys that resonate with today’s experience-driven travellers.

What’s inside our Travel Trend Report?

• 7 key travel trends for 2026: global trends shaping demand, redefining travel inspiration and booking behaviours.
• Clear, actionable opportunities: for travel distributors to innovate, expand key partnerships, and grow in this dynamic landscape.
• Notable factors shaping travel: from emerging markets and the influence of social media, to the explosion of artificial intelligence.
• Enduring trends: insights into which demands remain the 'new normal' in travel booking, and therefore key opportunities for international distributors.

Ready to lead the future of travel?

Download your free, comprehensive 2026 travel trends report now and unlock the awaiting opportunities.