A Quick Guide To Insights for Travel Distributors

The trend towards booking travel through a comprehensive travel provider is growing, as travelers seek authentic experiences. This increasing demand highlights the need for the expertise and connected services that travel providers can offer.

For travel distributors, staying abreast of consumer behaviour changes, receiving real-time recommendations based on historical data, and capitalising on growth opportunities is essential for staying ahead of competitors, regardless of where travellers are in their journey with you.

Not only does this enhance the services you're able to provide to travellers, but these key 'insights' allow you to remain relevant and valuable in the fast-paced travel industry, certainly when it comes to the needs of the end traveller.

Are you maximising this opportunity, or still spending countless hours conducting research and making searches in order to close deals, all while staying informed about the latest industry developments?

Do you have access to exclusive global connections in key destinations all in one place?

You get all this, and much, much more, with Insights. Let's explore how.

What Is Insights?

Powered by intelligent algorithms and marketing technology, Insights is a search and recommendation platform for travel distributors with unbeatable personalised recommendations and customisable marketing materials available at the touch of a button.

Insights is equipped with intuitive features aimed at enhancing your travel marketing efforts, addressing present and future travel trends, and maximising your achievements. With our platform, you can effortlessly maximise your competitiveness and capitalise on growth opportunities in your market with in-demand travel experiences, leading to increased bookings and loyal customers over time.

So, what does Insights actually offer?

Trend Forecasting with Real-Time Global Data

You’ll never miss out on a destination trend again with Insights. 

Using in-market global data and real-time insights, it allows you to keep track of, and capitalise on, destination trends that are most relevant to your source market.

Insights is powered by:

•    Historic travel search data.
•    Real-time market data.
•    An awareness of seasonality.
•    Historic booking and itinerary data.

All this ensures that our information is valuable, relevant, and influenced by real bookings, to offer you opportunities that closely match the current and upcoming preferences of your market.

By enhancing the quality of the products you offer your customers, you also increase your value as a travel provider. This positions you as the top source for the most sought-after destinations and comprehensive travel recommendations tailored to their needs. 

As a result, you gain a competitive edge and improve the chances of customers choosing your services repeatedly in the future.

A Tool That Learns From You

What makes Insights even better? It’s intuitive, driven by technology that actively learns from your behaviour when using the tool.

Why? Because you can’t offer bespoke experiences to travellers without a tool that provides a personal experience for you, as their trusted travel provider.

When you access Insights, you will see Destination cards, which are recommendations based on their opportunity value. These are the destinations that offer the best growth for you based on your current market, customer booking behaviours and competitor activity.

So, once you know your most valuable destination opportunities, how you interact with them tailors your further recommendations.

•    Anchor a destination to keep it at the top of your recommendation list regardless of its ranking.
•    Save it for later to remove a destination for a period of time, and create a reminder for it.
•    Discard a destination to tell Insights you’re not interested.

You can anticipate receiving data on demand fluctuations, price decreases in your market, new additions to the hotel industry, and the most popular month to book suggested destinations. Rest assured that all recommendations will be customised to suit your specific needs and operational style.

Filter Options To Better Cater To Customers

A key question that arises as a provider of travel experiences is: how can you guarantee that you are offering your customers the most sought-after destinations, all while accommodating the increasing demand for travel in a manner that is both meaningful and personalised?

With Insights, of course. 

You get access to a portfolio of globally sourced, exclusive destinations and hotels, but they are presented intuitively with comprehensive filter options so you can quickly refine your searches based on customer preferences.

You can cater to a wide range of factors, such as: international or domestic locations, destination theme, traveller type, regions, star ratings and more. 

By utilising this tool, you can simplify the booking process and provide customised travel options right from the start. Insights is consistently updated, with clear week-on-week trends visible, allowing you to optimise booking rates effectively.

Personalised Growth Opportunities

Insights offers several key benefits which are vital in the ever-evolving travel industry: bespoke data & intelligence, actionable insights, and the chance to monitor your growth.

Partners who have access to Insights—by joining the Hotelbeds network—can make the most of real-time data, gathered from our vast data lake and numerous constantly updated sources within the wider HBX Group ecosystem, which provides bespoke and granular analysis of market trends and behaviours. You can then apply to your day-to-day for fast, quantifiable growth in sales.

• In-house algorithms show you properties that are in demand, but are being booked elsewhere, sharpening your competitive edge.
• We benchmark average performance in each corridor to make sure that you do not lose out on any opportunity.
• An intuitive platform that can be tailored to your business model and distribution strategy.

How is this data presented to you? In an intuitive format—we simplify complex travel booking data into a web-based visual portal for maximum impact, and ease of use.

• Easily see and capitalise on properties which will give you an uplift in roomnight production.
• See all your opportunities by type: whether they're not mapped, inactive, for example, or by market. 
• Then, you can easily begin tracking your opportunities, discarding them if they are not as relevant, or saving them for a later date.
   

Your Data, Your Way

Once you have begun navigating Insights, you can customise and refine the opportunities that are surfaced using our intuitive interface. 

• New Opportunities: allows you to see all newly surfaced opportunities based on real-time travel data, booking activity in your market and your unique distribution strategy.
• Saved for Later: this tab allows you to view all opportunities that have not been tracked or actioned, but that you have not discarded—these are avenues of growth waiting for your action.
• Tracked: these are opportunities that you have already taken action on; this tab provides compherensive analysis on your opportunity performance. 
• Dismissed: these are the opportunities that you have discarded.
• Filters: refine your recommended opportunities by using the filter side panel, whether that's by opportunity type, expected uplift, and more.

• 'Show Details': use this option on the dashhboard to expand the opportunity view when on 'New Opportunities', to see an overview of the growth potential of each opportunity.

   

When you have marked an opportunity as 'Start Tracking', you can use the 'Tracking' tab to see your performance in real-time, view reports by source market and destination in clear, visual dashboards that give you an instant snapshot of the impact of your served opportunities.