13 Top Travel Trade Shows for Travel Distributors 2026
We have assembled a list of the 13 essential travel trade shows that you should consider attending in 2026. While not an exhaustive list, considering the wealth of valuable tradeshadows and industry events across the globe, these travel events offer critical opportunities for expanding your industry reach, staying updated on the latest trends and developments, and forming valuable connections with industry leaders and potential partners.
Bookmark this page to return to it year on year for updated recommendations.
The MarketHub by HBX Group
When? MarketHub Asia 3rd – 6th February 2025; MarketHub Europe 21st – 24th April; MarketHub Americas 23rd – 26th June
Where? Bali, Malta, Punta Cana
Our list would not be complete without mentioning the MarketHub, the flagship travel industry events organised and hosted by HBX Group. Due to offer impactful and engaging experiences, the 2025 MarketHub events are set to take place in February, April, and June in Macau, Algarve, and Panama, respectively.
This edition of the MarketHub will consider ‘The MarketHub: Unlocked’ as its core, with a primary focus on idea exchange, bringing together diverse perspectives and cultures, and promoting a deeper understanding of the changing landscape of the travel industry.
With a programme that combines illuminating presentations, roundtables designed to incite discussion and key networking opportunities, the MarketHub is truly a meeting point of culture, innovation and collaboration in the industry, while also ensuring that the unique local heritage of our host countries is never far from the action.
Why attend?
The MarketHub events provide a valuable opportunity for industry professionals to interact with top brands and experts in the field. With key players such as hoteliers, experience providers, and travel distributors in participation, this event serves as a platform for global travel professionals to network and enhance business opportunities within the travel ecosystem.
With 8 years behind it and more than 450 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 15 source markets, including key distributors from around the world.
Top tip: The MarketHub events are exclusively for our valuable partners, curating a memorable experience which drives businesses forward, while allowing our travel partners from all across the industry to keep ahead of the competition with leading insights and thought-provoking sessions, and of course, the ability to network.
It goes without saying, but we cannot wait to see you at one of these truly exciting travel industry events. Visit the MarketHub website or discover the regional websites for Asia, Europe and Americas for more information.
Sign up today to join an increasing network of global travel distributors from all walks of the industry, and take your business to the next level with opportunities and events like our flagship MarketHub events.
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Travel & Adventure Show
When? From January to April 2026
With over 20 years of experience and 125+ produced events, Travel & Adventure Shows has connected over 2.7 million travel enthusiasts, over 16,500 unique Travel Advisors and thousands of travel media with over 5,800 different exhibiting companies from around the world, influencing billions in travel bookings.
This series of events consists of nine different conferences held across the United States in some of its top gateway markets: Atlanta, San Fransico Bay Area, and Washington DC. Widely considered ‘America’s favorite travel trade show’, this is the ultimate destination for key players in the tourism industry to connect directly with the traveller.
During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel distributors and travel providers, and receive the best travel advice available.
Why attend?
These events are crucial for both B2C and B2B sectors, as travel professionals place high importance on them as a means to directly engage with travelers. It provides valuable insights into the needs, concerns, and preferences of current and future travelers in these popular destinations.
Attracting around 150,000 attendees at past events, Travel & Adventure Show is a sure-fire way of getting to the heart of your perfect clients’ wants and needs for the year ahead, scope out the latest industry trends and promote your offers.
Fitur
When? 21st – 26th January 2026
Where? Madrid, Spain
Fitur, held annually in Madrid, is the premier trade show for inbound and outbound markets in Latin America. Key topics discussed include the future of technology in tourism and destination management, cruises, LGBTQ+ tourism, and the promotion of female tourism professionals.
Why attend?
This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.
Spanning five days, FITUR provides an unparalleled platform for business development, project launches, strategic partnerships, and advanced training. During the weekend, the event opens its doors to the public, offering immersive experiences, destination showcases, and opportunities to discover the diverse offerings of global tourism firsthand.
ITB Berlin
When? 3rd – 5th March 2026
Where? Berlin, Germany
Every year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin. This year, the event runs 3rd – 5th March 2026 at Messe Berlin and celebrates its 60th anniversary under the theme ‘Discover the stories behind 60 years of legacy’.
ITB Berlin will bring together prominent figures from the global travel industry, offering attendees the opportunity to connect with numerous exhibitors, speakers, and industry leaders. This three-day event will feature various segments, such as business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.
Why attend?
Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.
WTM Africa
When? 13th – 15th April 2026
Where? Cape Town, South Africa
WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.
WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.
Why attend?
Those looking to break into the travel industry in Africa should attend WTM without a doubt. This event allows attendees to generate new leads, launch products, enter new markets, raise brand awareness, and more.
Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network. This expo is part of a larger group of flagship events, including WTM London and the Arabian Travel Market Show.
WTM Latin America
When? 14th – 16th April 2026
Where? São Paulo, Brazil
Just like in Africa, and London, Latin America also has an unmissable event: the WTM Latin America. In 2026, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.
Why attend?
With successful recent editions drawing an attendance of around 30,000 travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.
Arabian Travel Market (ATM)
When? 4th – 7th May 2026
Where? DWTC Dubai, UAE
For those looking to tap into the vast travel and tourism opportunities in the Middle East, attending the Arabian Travel Market show is an essential step. With a successful track record spanning over three decades, this event has solidified its reputation as a premier global platform for the inbound and outbound travel sector in the region.
Why attend?
The main theme for this year will be ‘The Gateway to Global Travel and Tourism Growth’, with attendees invited to explore innovation in tourism with smart mobility, AI, AR/VR, and ultra-luxury experiences. It emphasises collaboration through AI matchmaking and hybrid forums, while championing sustainability initiatives such as carbon-negative practices and electric aviation, to shape a greener, more connected travel future.
The event has experienced rapid growth, generating a significant $2.5 billion in deals. If you are looking to tap into the travel and tourism business potential in the Middle East, then ATM is an event that should not be overlooked. Key players in accommodation, hospitality, destination management, attractions, and more will be present, offering their valuable insights into the region's tourism industry.
Business Travel Show (BTS) Europe
When? 24th – 25th June 2026
Where? London, United Kingdom
If you're seeking a forum to connect with the foremost innovators and leaders in business travel, look no further than the Business Travel Show Europe conference. This prestigious annual event unites top professionals from the travel and tourism industry for a comprehensive three-day gathering of educational sessions and networking opportunities at the esteemed ExCel venue in London.
The year’s event, showcasing the tagline ‘#ForTheLoveOfTravel’, is essential ‘for anyone serious about improving, benchmarking or establishing their travel programme’. With 30 years behind it, BTS Europe is one of the largest face-to-face exhibitions for travel professionals in the European corporate travel industry.
Not only this, but Business Travel Show Europe is part of the BTN Group, which has firmly cemented its position as Europe’s leading source of travel news, insight and analysis for the business travel community.
Why attend?
With around 700 approved buyers in attendance at previous events, this tradeshow is an excellent opportunity to refresh existing connections and forge new ones. Attendees can engage with industry leaders, learn from pioneers, and build meaningful relationships that can drive future success. The programme features insightful and thought-provoking content, offering the chance to explore current trends, gain expert insights, and discover innovative ideas to enhance travel management strategies. By participating, travel professionals can take a significant step towards elevating their travel programs and staying ahead in a competitive landscape.
Phocuswright Europe
When? 15th – 17th June 2026
Where? Barcelona, Spain
Phocuswright Europe is a must-attend event for travel industry professionals. It combines thought-provoking sessions, lively panel discussions, and invaluable networking opportunities.
Why attend?
This year’s theme, 'Game On', delves into the evolving landscape of travel distribution, technology, and consumer behaviour, highlighting the urgent need for travel distributors to stay agile amid rapid industry transformation driven by AI, geopolitical tensions, and economic volatility. The event offers key insights, innovative strategies, and networking opportunities with emerging players shaping the future.
Travel managers will benefit from gaining practical knowledge and strategies to adapt to industry shifts. This forward-thinking conference connects attendees with trailblazers and peers to discuss innovative approaches to corporate travel management.
International Luxury Travel Market (ILTM) Asia Pacific
When? 29th June – 2nd July 2026
Where? Marina Bay Sands, Singapore
Set to take place at the prestigious Marina Bay Sands Hotel, the 2025 International Luxury Travel Market (ILTM) Asia Pacific conference will serve as a pivotal platform for luxury travel brands to network and collaborate. Tailored for travel entities seeking to tap into the burgeoning Chinese market, ILTM Asia Pacific is an essential event for top-tier industry professionals.
Why attend?
Spanning across 5 full days, this luxury travel expo boasts some impressive attendance figures, with previous editions attracting around 650 Asia Pacific travel agents, 33 Asia Pacific travel boards and country panels, 650 international brands and 57 international countries.
The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector!
If you’re a luxury travel experience provider, ILTM is the perfect chance to showcase your destination, experiences or products to an exclusive audience of distributors representing HNW travellers based in Asia Pacific.
Digital Travel Summit US
When? 28th – 29th September 2026
Where? Orlando, Florida
If your business focuses on the customer experience, then the annual Digital Travel Summit is the perfect event for you to capitalise on.
Recognised as the premier event in the travel industry for executives from hotels, online travel agents (OTAs), airlines, and transportation providers, attendees come together to share valuable insights on improving the personalized customer journey experience.
Why attend?
The previous speakers have included industry experts from notable companies such as American Airlines, Expedia Group, Virgin Voyages, Universal Parks & Resorts, Legoland, and IHG Hotels & Resorts. This upcoming two-day conference promises an exceptional learning opportunity that no travel professional should overlook.
ITB Asia
When? 21st – 23rd October 2026
Where? Marina Bay Sands, Singapore
Another valuable event to mark on your calendar is ITB Asia, known as Asia's Leading Travel Trade Show. This prestigious B2B trade show and convention for the travel industry is held annually, showcasing thousands of exhibiting companies from regions across Asia-Pacific, Europe, the Americas, Africa, and the Middle East.
With a history of over 1,300 exhibitors at previous shows, ITB Asia offers a platform for 100% pre-scheduled appointments and representation from 132 countries and territories.
Why attend?
ITB Asia stands as the premier travel trade show in Asia, boasting over 13,000 show attendees from various sectors including MICE, Corporate, and Leisure. The event provides a unique opportunity to connect with travel professionals across all segments of the industry - from destinations to airlines, hotels to attractions, cruise lines to venues, and more.
For the sheer wealth of opportunity available to attendees, and the quantity of new connections that can be made at ITB Asia, it’s not an event to miss for travel professionals looking to expand their horizons.
World Travel Market (WTM) London
When? 3rd – 5th November 2026
Where? ExCeL, London, United Kingdom
World Travel Market (WTM) is widely recognised as one of the most influential and well-attended travel industry events. This three-day conference brings together the international leisure and business travel sectors, making it one of the largest gatherings of international travel professionals in the world. With over 40,000 professionals from 180+ countries attending each year, WTM plays a significant role in shaping the future of the travel industry.
Filled to the brim with industry-leading insights, thought-provoking roundtables and panel discussions, inspiring keynotes, and advantageous networking opportunities and 1-2-1 meeting areas, WTM is the perfect industry event for B2B professionals looking to connect with and learn from the best.
Why attend?
The panel discussions held throughout the entire three-day event provide valuable insights into the constantly changing travel industry.
Covering a wide range of topics from social, environmental, and industry perspectives, these discussions address ever-present and topical issues such as sustainability, diversity, and innovation in travel technology to cater to the needs of present and future travellers. WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.
Sign up today to join an increasing network of global travel distributors and take your business even further with opportunities and events like our flagship MarketHub events.
