Travel Distribution Solutions: Unlock Growth with the Hotelbeds Preferred Partner Programme

The Preferred Partner Programme is a collection of hotels including within our powerful travel booking platform, the Booking Engine, which is not only designed to be a growth engine for your bookings as a travel distributor, but as an amplifier for your daily operations when it comes to: securing recurring revenue, streamlining operations with more efficient hotel sourcing, or attracting more high-value clients. 

When you join Hotelbeds, you get access to the hotels within our Preferred Partner Programme; a unique partnership that hotel clients working with our parent company HBX Group - a leading B2B travel maketplace - elect to join in order to improve their hotel distribution. This means that these hotels enter into specific agreements with our expert teams regarding their distribution. 

The result? Guaranteed rates and availabilities from a collection of high-quality hotel partners are offered to our network of distributors, instantly accessible for all registered partners with Hotelbeds.

Find out how Hotelbeds Preferred Partner Programme’s travel distribution solutions can help your business.

Become a Hotelbeds partner today

Which market challenges does the Preferred Partner Programme address?

According to industry data, online travel bookings have surpassed $1 trillion (as suggested in Phocuswright’s Travel Forward: Data, Insights & Trends for 2026). As more travellers move online and digital channels grow faster than offline ones, tour operators and online travel agents (OTAs) find themselves in an increasingly competitive market.

To stand out, you need travel distribution services that provide reliable inventory, guaranteed pricing, consistent hotel quality, and smooth customer experiences across every booking. 

The Hotelbeds Preferred Partner Programme empowers travel distributors with the means to address such challenges in today's travel landscape:

• Meeting rising traveller expectations.
• Managing fragmented distribution channels and operational costs.
• Navigating demand volatility and seasonality shifts.
• Securing reliable inventory in high-demand destinations.
• Broadening your portfolio with new destinations.
• Finding trusted hotels around the world.

Benefits of the Preferred Partner Programme

Working with hotels that are part of our Preferred Partners Programme increases your reliability, helps you offer more competitive rates, and strengthens your reputation. Here’s how:

Access to a global hotel portfolio

By joining the Preferred Partner Programme, hotels agree to provide our network with exclusive rates, availability, and quality standards. 

This collection is constantly growing, with thousands of hotels across global source markets offering guaranteed rates and availabilities which have been negotiated under specific terms for our Hotelbeds partners.
 

To access these hotels and their benefits, all you need to do is sign up for Hotelbeds as a travel distributor.

Join the Hotelbeds network today

Exclusive inventory and rates

Hotelbeds’ parent company, HBX Group, has over 1,000 commercial experts who negotiate pricing exclusively for our partners. This means you can confidently offer competitive rates to your clients while protecting your margins. 

Because the opportunities available with the Preferred Partner Programme are usually backed by long-standing relationships with reliable and trusted hotel partners​, this empowers you as travel distributors with greater peace of mind when championing these travel offers to end customers - creating a mutually beneficial relationship between you as the provider and your customers. 

Your customers enjoy incentivising and competitive rates that, often, may not be available via other platforms and self-sufficient booking journeys, while travel distributors enjoy a more competitive offering, which enables you to compete more effectively in a landscape of increasing competition between travel distributors, as AI-trip planning and social media-enabled bookings encroach into online booking spaces as major players. 

Besides rates, our commercial experts also negotiate increased availability, flexible conditions, room allocations during peak periods, and exclusive offers. 

This is especially valuable for clients with specific needs, such as corporate travellers who require flexible cancellation policies, or families who seek larger rooms or child-friendly amenities.

Sourcing hotels and operational efficiency

Save time on sourcing hotels, so you can focus on what actually matters: delivering exceptional customer experiences.

Our dedicated sourcing teams at Hotelbeds take care of negotiating deals and presenting you with the most relevant hotels for your market via the Preferred Partner Programme.

Instead of juggling multiple suppliers and contracts, you benefit from an easily-accessible collection of competitive rates and availabilities, all offered in one place: the Hotelbeds Booking Engine. 

Hotels offered under the Preferred Partner agreement are identifiable within the dashboard of search results due to the 'Preferred' marker on the hotel listing itself. Alternatively, refine your search results to only Preferred hotels using the 'Preferred' filter listed under the 'Top Product' category within the Booking Engine's useful filtering functionalities.

Simply log in to the Booking Engine, or sign up if you are not yet one of our valuable Hotelbeds partners, and begin benefitting from a collection of specially negotiated rates and opportunities exclusively for Hotelbeds partners.

Increased competitiveness for travel distributors

Working with hotels that are part of our Preferred Partnership Programme has several benefits. These hotels:

• Attract long-stay guests – guests who book these Preferred Partner hotels tend to stay, on average, 33% longer than non-preferred hotels.
• Offer exclusive discount commitments with HBX Group.
• Experience fewer cancellations and consistently show high satisfaction rates.

They’re already investing in attracting high-value travellers who tend to book with tour operators and OTAs – guests who stay longer, book in advance, and seek specific hotel amenities, such as family-friendly facilities, business meeting rooms, or wellness services.

When you book these hotels on Hotelbeds, you’re accessing both their quality standards and their exclusive rates. In other words, your customers have a great experience at prices they’ll only find through you. As a result, travellers are more likely to leave satisfied, return for repeat bookings, and recommend your travel business.

Your all-in-one platform for travel distribution services

Here’s what partnering with Hotelbeds through the Preferred Programme means for your day-to-day operations and performance:

• Access to a curated portfolio: Exclusive rates and availability from trusted partner hotels, from global chains to independent hotels across the world.

   

• Competitive prices: Hotels in the Preferred Partner Programme each have their own tailored agreement with us, meaning we’ve already negotiated the rates they’ll offer to our partners. These rates work in everyone’s favour: your clients enjoy deals they won’t find elsewhere, the hotel gets to welcome new guests, and your competitiveness in the market increases.

   

• Market differentiation: Guaranteed rates and high-quality inventory allow you to promote competitive deals and stand out. Especially if you’re targeting a specific niche, this is particularly important as travellers will want specific amenities at competitive prices.

   

• Reliable partners: Working with trusted partners reduces risks related to last-minute availability issues, quality, and rate disparities. The hotels included in the Hotelbeds Preferred Partner Programme are made up of trusted, and often long-standing partnerships, which ensures a higher peace of mind for travel distributors as the provider of deeply personal and meaningful travel experiences to end travellers.

   

• Customer satisfaction and loyalty: You can recommend our trusted hotel partners with confidence, knowing your clients will get consistent quality and fair rates every time. Over time, these positive experiences increase customer satisfaction and loyalty.

Access high-quality hotels all around the world

What makes the Preferred Partnership Programme more than a distribution deal is its focus on quality and partnership.

Hotelbeds acts as the bridge between your business and high-quality hotels: we negotiate rates and availability, hotels give our members special rates, and you offer the deal to your clients. 

Given the quality and reliability of these hotels, your clients are more likely to return, especially as you’ll have offered exclusive rates thanks to the Preferred Partner Programme.

Sign up for Hotelbeds and start browsing hotels in our Preferred Partner Programme.

Join the Hotelbeds network today