Strategic Partnership: How tiket.com and Hotelbeds Achieved Profitable Global Expansion

In the highly competitive travel industry, working with a partner who is proven to open new avenues of revenue generation and who provides comprehensive travel products and tailored support is essential when seeking to increase market share for any travel business.

In this success story, we identify how tiket.com, a leading Online Travel Agent based in Indonesia, was able to expand into new international markets and capture increased customer demand thanks to a strategic partnership with Hotelbeds.

About tiket.com

Established in 2011, tiket.com is a leading Online Travel Agent (OTA) based in Indonesia. Becoming an affiliated company of Blibli in 2017 and a consolidating subsidiary in 2021, tiket.com has quickly positioned itself as one of the largest and comprehensive OTAs in its market.

tiket.com offers a range of travel products to both domestic and international travellers, including flights, trains, accommodation, event ticketing, car rental and other essential travel experience products through both web and mobile booking platforms.

The Challenge: What did tiket.com need from this partnership?

Cisyelya Bunyamin, SVP of Accommodation for tiket.com and representative for our valuable partner at HBX Group’s MarketHub Asia summit in 2025, suggested that one of the main challenges for tiket.com in 2018 was its desire to expand to other global markets, outside of its established domestic market within Indonesia: ‘Our mission is to expand our markets globally, to global markets rather than just domestic market.’

Bunyamin confirmed the global reach of Hotelbeds as a primary benefit to tiket.com: ‘By partnering with Hotelbeds, it helps us to [get] access to your global inventories, and at the same time will then help us also to be able to offer a wider range of products to our customers.’

Therefore, the goal for tiket.com was to increase its revenue generation, capture more demand, and increase its positioning within the competitive global OTA sector.

The Solution: How was Hotelbeds able to help?

tiket.com’s partnership with Hotelbeds began in late 2018, and since then, both entities have benefited from a profitable, successful and strategic partnership. tiket.com has increased its expansion into international markets, and Hotelbeds has been able to deepen its relationship with a pioneering OTA in Indonesia.

As a solution to tiket.com’s primary challenge of expansion into international markets was the global inventories that became available to them.

Curated as a result of decades in the industry, our expansive travel product portfolio enabled tiket.com to not only access this wide range of travel products to offer and sell to their customers, but also empowered them to diversify the scope of their offering. In doing so, tiket.com were more readily able to capture increased demand, especially within international markets, due to streamlined access to a global inventory.

Speaking with us, Cisyelya Bunyamin also suggested a key differentiator of Hotelbeds to other entities within the TravelTech sector was also the valuable pricing plans and rates our destination and sourcing experts can negotiate, and the consequent competitiveness this offered tiket.com as they expanded into new markets.

This was a crucial factor for ticket.com when evaluating which partner would provide the most advantageous relationship and improve upon their current positioning. As Bunyamin suggested, ‘For us it's very crucial to be able to partner with a wholesaler that has a very deep pricing and rate plan, to help us improve our overall competitiveness.’

Through streamlined API integration, tiket.com have been able to offer a wide range of accommodation options to a broader spectrum of customers. Fulfilling more demand with varying products from affordable stays, resort-type hotels, to apartments and villas, as well as other valuable travel experience products.

This comprehensive experience, for their customers, ‘is something that there's no way we can do on our own in such a short time’, according to Bunyamin.

The Outcome: Why was Hotelbeds the right choice?

tiket.com has been able to significantly increase their market positioning both domestically and in the international markets they’ve been empowered to capture by accessing Hotelbeds’ global inventories.

Owing also to the combination of tiket.com’s reputation as a leading OTA in their own market and our dedicated sourcing experts, tiket.com has seen notable increase in their own competitiveness.

Benefiting from highly competitive, often exclusive rates, expertly negotiated by our experienced sourcing teams with on-the-ground, local knowledge, tiket.com has been able to increase their presence within international markets, which at the beginning of their partnership with us were inaccessible.

Reliable access to real-time pricing through our API integrations has also helped tiket.com ensure their competitiveness even in times of flux, and empowered their growth within a relatively short time frame.

But access to a global portfolio and seamless API integration is not the whole picture, and tiket.com also appreciated the mutually beneficial and supportive working relationship that both parties have been able to foster over the years. A key factor of this partnership, Bunyamin revealed, is the support received from the commercial and product teams, alongside the numerous API specialists at Hotelbeds.

Dedicated and proactive guidance from a specialist Technical Account Manager ensured that any technical issues that arose were dealt with effectively, without unnecessary delays, alongside post-sales support, customer service, and customised strategic guidance from an expert Strategic Account Manager.

Why Partner with Hotelbeds?

In addition to offering travel businesses crucial opportunities to expand, as demonstrated in the profitable partnership with tiket.com, we offer a wide range of tailor-made solutions to travel businesses across the varying sectors.

As part of the wider HBX Group ecosystem – a leading provider of TravelTech and expert B2B travel solutions – Hotelbeds offers long-standing experience in the B2B travel sector as a major travel distribution and wholesale partner connecting the fragmented industry into a cohesive network.

It’s our mission to empower choice for our partners and travellers worldwide:

• Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire.
• Access to dedicated Account Managers, whose goal is your growth.
• 1000 sourcing and destination experts, negotiating vital rates and availabilities.
• Seamless API integrations tailored to your business needs.
• Intelligent campaigns – to assist in the capture of seasonal demand.
   

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