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About Hotel The Designers Cheongnyangni&nbsp;&nbsp;

Conveniently located next to Cheongnyangni Station – a subway and KTX (South Korean High Speed Train) station in&nbsp;Seoul, South Korea&nbsp;– Hotel The Designers Cheongnyangni houses 80 stylish rooms and puts guests close to the main attractions of the Korean capital.


This hotel used to be part of the Korean chain ‘The Designers’, which included 9 properties in total. However, this property is now individually owned and managed.&nbsp;
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Presented below are some of the main challenges this hotel faced, and how Hotelbeds was key to its distribution strategy.&nbsp;&nbsp;

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Scenario and challenges&nbsp;&nbsp;

As a result of its privileged location near the train station and the consequent high volume of transients, this hotel has been successful in attracting domestic travellers over the years. &nbsp;&nbsp;
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However, as Mr. Pilho Kim, Senior Manager at Hotel The Designers Cheongnyangni, points out, the team realised the importance of expanding their reach overseas and increasing the number of long-haul travellers.&nbsp;&nbsp;‘Although we worked with four major global OTAs, our business was highly concentrated on domestic markets,' stated Mr. Kim. &nbsp;&nbsp;
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Considering their desire to expand the business, Mr. Kim reached out to Hotelbeds to diversify sales and explore new revenue streams.&nbsp;&nbsp;&nbsp;

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Choosing Hotelbeds to achieve their goals&nbsp;&nbsp;

Among the main reasons Mr. Kim and his team approached Hotelbeds was the chance to expand their market exposure, attracting tourists from a wide range of different countries, including long-haul travel.&nbsp;&nbsp;

Having credit card payment at checkout also made Hotelbeds an attractive partner for the hotel, since it prevents payment delays.&nbsp;With this payment method, the property can cash the money as soon as the client checks out. As a result, your cash flow forecast will be protected, and you will be able to close the month with all bookings collected.&nbsp;&nbsp;
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The strategy&nbsp;&nbsp;

With the help of our experts at Hotelbeds, we were able to develop a bespoke strategy based on the hotel's needs and potential.&nbsp;&nbsp;&nbsp;
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One part of the Hotel The Designers Cheongnyangni's strategy was to promote discounted long-stay products, which proved to be very successful.&nbsp;&nbsp;
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Our team also provided valuable help with last-minute bookings, which helped greatly with occupancy levels. Hotelbeds suggested monitoring the hotel's last-minute production closely and adjust rates for last-minute days when the hotel needed to drive production.&nbsp;

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Results&nbsp;&nbsp;

In just two months of our partnership with the property, some impressive results were achieved:&nbsp;&nbsp;
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	During this period, the hotel booked more than 150 room nights. &nbsp;&nbsp;
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	There was a 10-15% increase in sales every month for the Hotel The Designers Cheongnyangni.&nbsp;&nbsp;
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	Sales became very stable, as they enjoyed many consecutive night stays, and price yielding made it easier due to increased longer lead time bookings.&nbsp;&nbsp;
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	In addition, Mr. Kim reports a significant increase in the number of last-minute sales. 'Previously, we used local platforms such as Yanolja or Good Choice (Korean-centric OTAs) to target last-minute bookings. However, when we did last-minute promotions with Hotelbeds, we found that sales increased with local Koreans and foreigners residing in Korea, which we really appreciated.', Mr. Kim said. &nbsp;&nbsp;
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	As well as this, Hotel The Designers Cheongnyangni highlights working with Hotelbeds means they receive guests from all over the world. &nbsp;&nbsp;
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	With the exposure provided by Hotelbeds, their guests not only come from local and neighbouring countries, but also from long-haul markets, proving that Hotelbeds can expose the hotel to hard-to-reach markets. &nbsp;&nbsp;
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	According to Mr. Kim, ‘the diversification of our business partners contributes greatly to our sales improvement in securing quality customers.’&nbsp;&nbsp;
	
	As for the future, Mr. Kim and his team express an interest in maintaining and possibly increasing their overseas business. Moreover, they are eager to strengthen their partnership and increase demand for offline travel agents and possibly small groups.&nbsp;&nbsp;&nbsp;
	


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Why work with Hotelbeds?&nbsp;&nbsp;

If you are looking for similar results to Hotel The Designers Cheongnyangni and think our team at Hotelbeds can provide you with the help you need, it’s time to register your property and start your journey with us. &nbsp;&nbsp;

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But what exactly can you expect? Here’s a glimpse of what you’ll get when partnering with us:&nbsp;&nbsp;
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	You'll have access to our portfolio of 66,000+ travel distributors. You’ll find over 64,000 travel agencies and 4,500 tour operators, plus 1,260 more partners, including airlines, affiliates, and other businesses.&nbsp;&nbsp;
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	You'll have global reach and be present in 190+ source markets. Whether you're interested in reaching long-haul travellers or a domestic audience, we assist you in gaining access to these markets.&nbsp;&nbsp;
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	We won't compete with your direct channel. Hotelbeds distribute directly to travel agencies and other wholesalers in the travel industry. We ensure that they get to know you and include you in their travel packages.&nbsp;&nbsp;
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	Don't worry about spending time and effort trying to gain visibility. We do it for you; simply tell us what markets you want to enter, and we'll connect you with agencies that operate in the market.&nbsp;Sounds interesting? Become our partner!
	



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Hotel The Designers Cheongnyangni - A Success Story on Reaching Long-haul Travellers

About Hostal Aravaca Garden

Opened in 2008, Hostal Aravaca Garden is a hostel located in a residential area outside Madrid. This 25-room property was founded by Lucas Zori, who is also its director.
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Since the opening, Zori has observed an increased level of occupancy and improved margins, compared to other properties he worked in before.
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The previous experiences he had in both large hotels and smaller properties made him an expert in the hospitality and travel industry. Among other key tactics, he defined guests' segmentation, increased discounts, implemented campaigns and offers for various audiences, and rewarded agencies to get more bookings.&nbsp;
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As a result of his expertise in travel and partnering with key industry players, like Hotelbeds, Hostal Aravaca Garden maintains 100% average occupancy all year long.&nbsp;

Hostal Aravaca Garden's partnership with Hotelbeds

As a former Hotelbeds client, Zori knew that we were the ideal partner for this new project - a smaller, independent hostel.

As Zori points out, our strength with agencies was a major factor in this partnership. Through our direct distribution to travel agencies, tour operators, and other B2B partners, Hotelbeds is able to provide his hostel with access to an extensive network of travel companies around the world. He didn't want to be dependent on only one OTA, which was cannibalising his sales and restricting his options. Zori wanted to experiment with new strategies and distribution channels for his property.
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Additionally, he noticed that South American markets had been booking at a higher level after the pandemic. Using guest segmentation, the hostel has been able to bring over 70% of its bookings through Hotelbeds from countries such as Colombia, Honduras, Peru, and many others. When it comes to segmentation, Zori states that Hotelbeds is a top seller: 'Some months, you generate more revenue than any other distribution channel.'

Our Partner Extranet, one of Hotelbeds’ main strengths&nbsp;

Through the partnership with Hotelbeds, Zori also has access to one of the most powerful partner extranets in the industry. After all the years Lucas Zori has worked with us to maximise occupancy of several properties - and now his own as well - he highlights Hotelbeds Partner Extranet&nbsp;as a crucial tool in his daily operations.
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'I'm very happy with your Partner Extranet. Compared to other extranets I use, yours is a step ahead. There is a functionality that I find very easy to use, which is the tabulator for editing availability and prices. On other platforms, I can’t tabulate when I want to upload rates.’
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In short, MaxiRoom is our hotel management tool that gives you full autonomy to manage your property. With MaxiRoom, you can manage your inventory, availability, rates, upload and update your hotel content, access the bookings list and your Hotelbeds contracts, check the status of your invoices, sign up for webinars, and more. All from a single platform.
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Why work with Hotelbeds?

Until now, we have highlighted some of the main reasons Lucas Zori decided to continue working with us in his own property, after a long and successful career in travel.&nbsp;
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But, what’s in store for you? Joining us today will provide you with the following benefits:&nbsp;
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	You'll have access to our portfolio of 66,000+ travel distributors. You’ll find over 60,000 travel agencies and 4,500 tour operators, plus 1,260 more partners, including airlines, affiliates, and other businesses.
	&nbsp;
	
	
	You'll have global reach and are present in 190+ source markets. Whether you're interested in reaching long-haul travellers or a domestic audience, we assist you in gaining access to these markets.
	&nbsp;
	
	
	We won't compete with your direct channel. Hotelbeds distribute directly to travel agencies and other wholesalers in the travel industry. We ensure that they get to know you and include you in their travel packages.
	
	Forget about spending time and effort gaining visibility. We do it for you; simply tell us what markets you want to enter, and we'll connect you with agencies that operate in the market. &nbsp;
	
	Interested in joining us? Register your property here and start boosting your occupancy!
	



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Behind the Scenes: Hostal Aravaca Garden - A Success Story

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Latitud Hotels – how B2B exclusivity drove increased hotel occupancy for this chain

The successful upgrade of our Customer Call Centre began late last year and involved migrating all existing services onto a new cloud-based Salesforce contact centre solution platform, managed by Vonage (previously known as New Voice Media).

As a result of this, our Contact Centre – which provides customer support for the Hotelbeds and Bedsonline brands, plus the Beyond the Bed portfolio – will now operate on a single unified platform and will offer you:

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	Greater call stability
	Improved audio quality
	Almost complete elimination of dropped calls
	Full integration with Hotelbeds’ CRM system, meaning that we &nbsp;will automatically access your details on receiving a call
	Improved call answer times and increased call answer rates
	Cost savings for you via offering local rate telephone numbers.&nbsp;
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Commenting on the successful migration, our Global Operations Director, Marc Albert said: “Whilst this had been scheduled for some time, clearly it couldn’t have come at a more important moment due to the unexpected challenges of COVID-19.


“Therefore I’m very proud to confirm that the improved response times, CRM integration and overall greater call quality introduced by this upgrade has meant that we have been able to maintain our high-standard of customer service, despite seeing very significant spikes in volumes of calls during recent months.”

“On behalf of all my senior colleagues I would like to congratulate all those involved in this successful migration and thank them for their hard work.&nbsp;
This is yet another great example to our partners of how we support them!”


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