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Executive SummaryTraveloka is a leading travel platform in Southeast Asia, with 50 million monthly active users in Asia-Pacific and other regions. It offers flights, accommodations, transfers, and activities to travellers with diverse budgets and interests.&nbsp;&nbsp;Traveloka's partnership with Hotelbeds as part of HBX Group, a leading B2B travel marketplace, dates back to 2017. The collaboration began at a key stage in Traveloka’s growth, when the company was preparing to expand beyond its native Southeast Asia.&nbsp;To make sure it could offer its clients the best possible options, Traveloka was looking for a global travel partner with solid technologies. Hotelbeds’ extensive portfolio, reliable API technologies, and expert teams stood out, and a long-standing travel tech partnership started.&nbsp;Today, Traveloka operates in more than 100 countries, and its partnership with Hotelbeds, as part of HBX Group, remains focused on growth, especially following their new strategic agreement announced in 2026.&nbsp;&nbsp;In this case study, learn more about how Hotelbeds helped Traveloka achieve its goals and how the partnership has evolved.The Challenge: Why did Traveloka choose Hotelbeds?Traveloka started as a flight OTA in Southeast Asia and then expanded its offerings into accommodations, attractions, and transfers.&nbsp;By 2017, five years after its founding, the company had established itself as a strong operator across the region. The next step was to expand into new markets, including the United States, Europe, and the Middle East, to give their clients more options.&nbsp;When we spoke to Tejveer Singh Bedi, Vice President at Traveloka about the partnership, he suggested that “early on in the partnership, Traveloka was consolidating in Southeast Asia, so our travellers needed options for when they were travelling outside of Southeast Asia... this is where Hotelbeds [part of HBX Group] really helped us.”&nbsp;To achieve their expansion goals, Traveloka needed stable connectivity, reliable API technology, and high-quality inventory from all over the world; and they also required a partner that would help them scale their offering in order to expand into a global tour operator.&nbsp;Tejveer suggested this was achieved through the partnership with Hotelbeds, which continues to this day. At the same time, the company recognised that travellers’ needs varied across markets and segments.&nbsp;Combined, all these requirements meant that Traveloka needed a global partner with strong industry expertise in travel distribution.&nbsp;“With the experience and technology they have, Hotelbeds [part of HBX Group] will be able to scale your business when you talk about your goals and give them the best insights,” Tejveer detailed, highlighting the high impact of utilising the scale of Hotelbeds’ supply scale when it is precision-merchandised, when the partnership is founded on a clear goal.&nbsp;&nbsp;This resulted in the consequent positive trajectory towards the goals outlined at the beginning of the partnership that Traveloka enjoyed.&nbsp;The Solution: Hotelbeds’ global portfolio, API technologies, and expertsHotelbeds’ solutions were a natural fit, as they ticked all the boxes for Traveloka:Global portfolio: Hotelbeds expansive portfolio includes 300,000+ hotels, 23,000+ experiences, and transfer services in over 170 countries. As part of its tour operator solutions, it provides partners with exclusive rates and guaranteed availability across its portfolio.&nbsp;API connectivity: Stable API connectivity was one of Traveloka’s priorities when they started working with Hotelbeds. They wanted to integrate global inventory while ensuring that pricing, availability, and other data remained accurate and consistent for users. Hotelbeds’ three APIs supported this across hotels, activities, and transfers.&nbsp;Expert teams: Hotelbeds’ account managers, destination experts, and tech teams were invested in Traveloka’s success from day one. Throughout the partnership, Traveloka collaborated with experienced product and commercial leaders, whose insights helped the company break into its target markets.&nbsp;When asked about the experience of working with Hotelbeds through HBX Group, Tejveer said in conversation with us that professionalism was the “first word” he could think of.&nbsp;“Whether it’s the commercial or product leaders, [Hotelbeds] bring a lot of experience and understand the travel market and the hotel business deeply. Their insights have been extremely valuable to us,” he continued.&nbsp;Combined with advanced API technologies, this expertise has been nurturing the partnership since 2017.&nbsp;The Results: Global expansion with 100+ countriesThroughout its ongoing partnership with Hotelbeds, Traveloka succeeded in expanding beyond Southeast Asia, offering hotels and experiences in over 100 countries, and car rentals and airport transfers in over 20 countries.&nbsp;In 2025, Traveloka opened three new offices in Japan, South Korea, and Australia, adding these markets to its focus alongside Southeast Asia.&nbsp;&nbsp;By providing relevant inventory, Hotelbeds supported Traveloka’s entry into these markets: “Hotelbeds helped us with our penetration into these markets, by helping us get access to relevant chain and non-chain inventory, and making sure that our customers had the best options,” Tejveer revealed.&nbsp;While expanding into new markets and broadening its portfolio, Traveloka also continued growing in Southeast Asia. In 2026, the long-standing Traveloka – HBX Group Partnership reached a new milestone when Traveloka integrated its Southeast Asia and APAC portfolio into HBX Group’s platform.&nbsp;“HBX Group’s strength in global inventory and our strength in Southeast Asia go hand in hand. Now, HBX Group partners can access Traveloka inventory, which has world-class price competitiveness and options in Southeast Asia. This partnership means both companies can grow while providing a wider range of options,” said Tejveer Singh Bedi.&nbsp;Looking Forward: Many more years of mutual growthFor nine years and counting, Traveloka has benefited from HBX Group’s B2B travel distribution solutions, including worldwide inventory, advanced technologies, and expert teams invested in their growth. Traveloka successfully expanded into new markets while strengthening its operations further in Southeast Asia.&nbsp;Tejveer Singh Bedi recommends travel businesses to explore partnerships with the HBX Group: “Partnering with HBX Group should start with a goal. Whether your goal is to get access to a global inventory or scale in a particular market, share your insights with the HBX Group team. This will make sure the partnership is targeted and goal-oriented.”&nbsp;The future looks bright, as the next chapter of the partnership will combine the strengths of both companies to help even more travellers.&nbsp;Ready to explore a partnership rooted in mutual growth? Sign up with Hotelbeds and tell the team what you’d like to achieve for your travel business.&nbsp;Sign up today to become a Hotelbeds partner&nbsp;

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strategic partnership traveloka and hotelbeds 

Strategic Partnership: How Hotelbeds Supported Traveloka’s Global Expansion

&nbsp;About lastminute.comlastminute.com is a powerhouse in the dynamic holiday package sector, having positioned itself as a leading European travel tech player in its market over the last decade. Benefiting from an iconic, household brand and a rich portfolio of vertical brands to supplement it, and the power of being a fully licensed European tour operator, lastminute.com meets the needs of many diverse travellers.&nbsp;Travellers can search for and book flights, hotels, dynamic holiday packages (DHP) and a wide range of services on lastminute.com’s web-based booking sites and apps. They not only offer highly convenient booking options, but personalised travel experiences, traveller protection and deals.&nbsp;The Challenge: What did lastminute.com need to increase their holiday offering?lastminute.com’s key objectives were to improve its positioning within its core markets and to become an expert in dynamic packages, offering comprehensive travel experiences to a broad, international travel market.We spoke to Martin Kleinman, Supply Director &amp; Chief Commercial Officer for lastminute.com at HBX Group’s MarketHub Europe summit, who suggested that one of the challenges lastminute.com were facing when they began in 2015, was one of scope: ‘When we started, we were really quite basic in our hotel offering, and HBX Group enabled us to start with a very significant offering, particularly in the classic “sun and beach” holiday.’&nbsp;Martin also confirmed that in 2015, the early focus was on scale: ‘Back then, in 2015, when we began, we were very focused on flight-only and hotel-only. Partnering with HBX Group helped us to expand our dynamic packages holiday offering... it was what we needed to do, and helped us progress this key category.’&nbsp;The Solution: How was Hotelbeds able to help?Partnering with Hotelbeds, part of HBX Group, in 2015, lastminute.com recognised the global reach and the established nature of our portfolio in the desired segments.&nbsp;Martin explained: ‘You [Hotelbeds] were experts already in sun and beach, and you had the kind of hotel content that our customers wanted. So, from the beginning, it was a perfect match.’&nbsp;Martin also revealed that this solution to expanding lastminute.com’s limited range at its beginning was a key differentiator when it came to partnering with Hotelbeds, given lastminute.com’s ambitions to do more in both hotel-only and dynamic packaging at the time.&nbsp;As a comprehensive travel distributor in the European segment and then worldwide, lastminute.com’s partnership with Hotelbeds made sense, as we enabled the growth of their offering thanks to our extensive global portfolio of travel products and established positioning within valuable markets.&nbsp;Through the dedicated work of our destination and sourcing experts and their proactive and personalised account management, we have been able to curate the relationships and partnerships that are needed to grow and maintain a portfolio with the breadth and scope that benefits aspirational players like lastminute.com when they are starting their journey.&nbsp;Our positioning as a leading ecosystem empowers other key players within their sectors, facilitating the connections required to create a frictionless travel experience for all involved. However, this position for Hotelbeds, and HBX Group as a whole, is only possible due to the legacy we hold and the experience that shapes our decisions, as a key partner to travel businesses across the industry for 40 years.&nbsp;By connecting their strategic mindset and ambitious business model to the inventory provided by Hotelbeds, lastminute.com were able to grow their visibility and better position themselves in the market as the expert in dynamic packages that they are today.&nbsp;On the strengths of the partnership, Martin suggested “mutual growth” was perhaps the keyword that captures our work together over the last decade. He said: ‘This is the best thing about the partnership – that we’ve grown together. The fact that lastminute.com is seen as European experts in dynamic packages is partly thanks to you, our suppliers.’&nbsp;He continued with, ‘We wanted to be confident that we could offer everything in every destination, and partnering with Hotelbeds provided a solution which could be built upon. That’s why Hotelbeds quickly became one of our strategic accounts.’&nbsp;In short, the value brought by Hotelbeds to the partnership was the sheer scope of the inventory offered, the strategic opportunities this gave lastminute.com – in terms of its expansion into a comprehensive travel distributor – and the overall profitability this afforded their business.&nbsp;The Outcome: Why Hotelbeds was the right choiceOver the past decade, lastminute.com has secured their position as an immediately recognisable name in the European segment and as a leader in dynamic holiday packages. Combining lastminute.com’s strategic growth and reputational uplift with the global reach afforded to them by having Hotelbeds as a key supplier, has enabled them to stand out as a prime competitor in this ever-evolving industry.&nbsp;lastminute.com's positioning has gone from strength to strength over the years, empowered by the availability of hotel content in their desired markets, in which Hotelbeds has played a significant role over the course of this partnership. ‘Sometimes,’ Martin mused, ‘when we want to launch a new destination, you’re already there. So, for us, that’s a real advantage starting out.’&nbsp;Setting their sights on new markets, new corridors of revenue have been made possible in part because of the global standing of Hotelbeds, both as a provider of global inventory but also as a consultant in growth opportunities.&nbsp;Martin believes that Hotelbeds’ strength as a partner comes from its dedicated expertise, not only of our Strategic Account Managers, but also our proactive approach to new opportunities that arise. Martin added: ‘With any new kind of opportunity that comes, I know that you come to us, and we always discuss it and see what makes sense to both of us. Communication is always key, so I’m grateful for that kind of openness and transparency in a partner.’&nbsp;As a result, this transparent partnership between lastminute.com and Hotelbeds has led to expanded operations, increased revenue, a broader customer base, and international renown for lastminute.com, enabling and empowering them to develop into and remain a leader in European dynamic holiday packages.&nbsp;For Hotelbeds, this partnership offered us the opportunity to leverage the experience gained by successfully growing in a consultative manner alongside lastminute.com over the years, and apply this growth experience to our continued improvement as a dedicated travel partner for other travel businesses across the industry.&nbsp;Why Partner with Hotelbeds?In addition to offering travel businesses crucial opportunities to expand, as demonstrated in the profitable partnership with lastminute.com, we offer a wide range of tailor-made solutions to travel businesses across the varying sectors.&nbsp;As part of the wider HBX Group ecosystem – a leading global B2B TravelTech company – Hotelbeds is the leading B2B TravelTech online distributor for wholesalers, suppliers and destinations. Hotelbeds offers a travel ecosystem connecting more than 300,000 products, including accommodation, payment solutions, mobility services and experiences, to local and global brands, empowering their partners to satisfy the growing needs of the end traveller.&nbsp;It’s our mission to empower choice for our partners and travellers worldwide:Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent campaigns – to assist in the capture of seasonal demand.&nbsp;Take your business even further with Hotelbeds. Sign up today to see how we can optimise your success in the ever-evolving world of travel.&nbsp;Sign up to join the Hotelbeds network today&nbsp;

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Hotelbeds and lastminute.com strategic partnership

How Hotelbeds Empowered lastminute.com’s Growth into a Leading Dynamic Packages Expert

&nbsp;In the highly competitive travel industry, working with a partner who is proven to open new avenues of revenue generation and who provides comprehensive travel products and tailored support is essential when seeking to increase market share for any travel business.&nbsp;In this success story, we identify how tiket.com, a leading Online Travel Agent based in Indonesia, was able to expand into new international markets and capture increased customer demand thanks to a strategic partnership with Hotelbeds.&nbsp;About tiket.comEstablished in 2011, tiket.com is a leading Online Travel Agent (OTA) based in Indonesia. Becoming an affiliated company of Blibli in 2017 and a consolidating subsidiary in 2021, tiket.com has quickly positioned itself as one of the largest and comprehensive OTAs in its market.&nbsp;tiket.com offers a range of travel products to both domestic and international travellers, including flights, trains, accommodation, event ticketing, car rental and other essential travel experience products through both web and mobile booking platforms.&nbsp;The Challenge: What did tiket.com need from this partnership?Cisyelya Bunyamin, SVP of Accommodation for tiket.com and representative for our valuable partner at HBX Group’s MarketHub Asia summit in 2025, suggested that one of the main challenges for tiket.com in 2018 was its desire to expand to other global markets, outside of its established domestic market within Indonesia: ‘Our mission is to expand our markets globally, to global markets rather than just domestic market.’&nbsp;Bunyamin confirmed the global reach of Hotelbeds as a primary benefit to tiket.com: ‘By partnering with Hotelbeds, it helps us to [get] access to your global inventories, and at the same time will then help us also to be able to offer a wider range of products to our customers.’&nbsp;Therefore, the goal for tiket.com was to increase its revenue generation, capture more demand, and increase its positioning within the competitive global OTA sector.&nbsp;&nbsp;The Solution: How was Hotelbeds able to help?tiket.com’s partnership with Hotelbeds began in late 2018, and since then, both entities have benefited from a profitable, successful and strategic partnership. tiket.com has increased its expansion into international markets, and Hotelbeds has been able to deepen its relationship with a pioneering OTA in Indonesia.&nbsp;As a solution to tiket.com’s primary challenge of expansion into international markets was the global inventories that became available to them.&nbsp;Curated as a result of decades in the industry, our expansive travel product portfolio enabled tiket.com to not only access this wide range of travel products to offer and sell to their customers, but also empowered them to diversify the scope of their offering. In doing so, tiket.com were more readily able to capture increased demand, especially within international markets, due to streamlined access to a global inventory.&nbsp;Speaking with us, Cisyelya Bunyamin also suggested a key differentiator of Hotelbeds to other entities within the TravelTech sector was also the valuable pricing plans and rates our destination and sourcing experts can negotiate, and the consequent competitiveness this offered tiket.com as they expanded into new markets.&nbsp;This was a crucial factor for ticket.com when evaluating which partner would provide the most advantageous relationship and improve upon their current positioning. As Bunyamin suggested, ‘For us it's very crucial to be able to partner with a wholesaler that has a very deep pricing and rate plan, to help us improve our overall competitiveness.’&nbsp;Through streamlined API integration, tiket.com have been able to offer a wide range of accommodation options to a broader spectrum of customers. Fulfilling more demand with varying products from affordable stays, resort-type hotels, to apartments and villas, as well as other valuable travel experience products.&nbsp;This comprehensive experience, for their customers, ‘is something that there's no way we can do on our own in such a short time’, according to Bunyamin.&nbsp;&nbsp;The Outcome: Why was Hotelbeds the right choice?tiket.com has been able to significantly increase their market positioning both domestically and in the international markets they’ve been empowered to capture by accessing Hotelbeds’ global inventories.&nbsp;Owing also to the combination of tiket.com’s reputation as a leading OTA in their own market and our dedicated sourcing experts, tiket.com has seen notable increase in their own competitiveness.&nbsp;Benefiting from highly competitive, often exclusive rates, expertly negotiated by our experienced sourcing teams with on-the-ground, local knowledge, tiket.com has been able to increase their presence within international markets, which at the beginning of their partnership with us were inaccessible.&nbsp;Reliable access to real-time pricing through our API integrations has also helped tiket.com ensure their competitiveness even in times of flux, and empowered their growth within a relatively short time frame.&nbsp;But access to a global portfolio and seamless API integration is not the whole picture, and tiket.com also appreciated the mutually beneficial and supportive working relationship that both parties have been able to foster over the years. A key factor of this partnership, Bunyamin revealed, is the support received from the commercial and product teams, alongside the numerous API specialists at Hotelbeds.&nbsp;Dedicated and proactive guidance from a specialist Technical Account Manager ensured that any technical issues that arose were dealt with effectively, without unnecessary delays, alongside post-sales support, customer service, and customised strategic guidance from an expert Strategic Account Manager.&nbsp;&nbsp;Why Partner with Hotelbeds?In addition to offering travel businesses crucial opportunities to expand, as demonstrated in the profitable partnership with tiket.com, we offer a wide range of tailor-made solutions to travel businesses across the varying sectors.&nbsp;As part of the wider HBX Group ecosystem – a leading provider of TravelTech and expert B2B travel solutions – Hotelbeds offers long-standing experience in the B2B travel sector as a major travel distribution and wholesale partner connecting the fragmented industry into a cohesive network.&nbsp;It’s our mission to empower choice for our partners and travellers worldwide:&nbsp;Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent campaigns – to assist in the capture of seasonal demand.&nbsp;Take your business even further with Hotelbeds. Sign up today to see how we can optimise your success in the ever-evolving world of travel.&nbsp;Become a Hotelbeds partner today&nbsp;Discover the full interview with Cisyelya Bunyamin, speaking to us at MarketHub Asia

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tiket.com strategic partnership hotelbeds

Strategic Partnership: How tiket.com and Hotelbeds Achieved Profitable Global Expansion

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