Turkey’s largest leisure hotel company identifies Hotelbeds’ high-value buyers as key to growth

Recently we announced the news that Turkey’s largest leisure hotel company, KILIT HOSPITALITY GROUP, has recognized the importance of access to the world’s largest network of high-value, B2B travel buying clients provided by Hotelbeds.

As a result of a long-standing relationship with Hotelbeds lasting over 10 years, recently KILIT signed an extended agreement that will give it access to the over 60,000 travel agents, tour operators, airlines and points redemption schemes that use the Hotelbeds platform to buy accommodation for their consumer customers. 

KILIT is the owner of Crystal Hotel Chain, Amara World Hotels and Nirvana Lagoon Luxury – together representing over 25,000 available beds – and operates under various Ultra All-Inclusive 5-star sub-brands in prominent Turkish tourist locations such as Side, Belek, Kemer and Bodrum. 

Umman Cetinbas, CEO of Crystal Hotels Brand, explained the company’s decision recently in a press release to media: “After careful consideration we felt that the bedbank distribution channel should be a core part of our growth strategy and following many years of partnering successfully, Hotelbeds was naturally our first choice. We look forward to working with Hotelbeds as we not only grow overall bookings together, but more importantly grow high-value bookings.”