What Does Being Part of HBX Group Mean for Global Travel Distributors?

As a B2B travel marketplace, HBX Group's mission is to provide a collaborative network to industry partners. For tour operators and online travel agents, this means connecting to travel agents, destination services, experience providers, car rentals, and more. Besides being part of this interconnected ecosystem, our partners also benefit from travel tech solutions that make their jobs easier.

And as a part of this travel ecosystem, while Hotelbeds' smart solutions for distributors focus on optimising your booking success and help you capture more of the market, the wider HBX Group ecosystem offers complementary services and tools designed to: help you attract new types of travellers, enhance your product offering, and strengthen your commercial strategy.

Here is more information on the benefits our partners get:

Extensive inventory access

Connect with key players in the travel industry ecosystem across 170+ countries. Our portfolio includes:

• 300,000+ accommodations – including luxury properties and concierge services from The Luxury Collection, and certified sustainable stays.
• 23,000+ in-destination experiences – from tickets to tours.
• Global transfer routes – including private and airport transfers.
• 150+ car hire suppliers in 500+ service locations.

Take this as an opportunity to broaden your client base, personalise offers, or upsell travel packages by adding ancillaries. One of our partners, Indonesia-based OTA tiket.com, is a great example of this. The company was established in 2011, and for six years, it operated in its home country. By 2018, expanding globally had become one of their main challenges.

“Partnering with Hotelbeds helps us access its global inventory, and at the same time, it allows us to offer a wider range of products to our customers,” said Cisyelya Bunyamin, SVP of Accommodation for tiket.com.

Simplified distribution and increased reach

Hotelbeds simplifies travel distribution and the operational processes behind the scenes. When you become a partner, you connect to Hotelbeds once, and gain access to a large, global portfolio of hotels and travel services. This connection allows the Hotelbeds’ platform to “talk” to your systems, so product details, availability, and pricing data integrate directly into your system.

Besides improving travel distribution, this model also helps you expand your customer base. Since Hotelbeds works with a wide range of partners around the world, you’ll benefit from access to new markets, respond faster to demand in emerging destinations, and form new connections without manual effort. In other words, you sell faster in more diverse markets.

Competitive pricing and negotiation power

“For us, it’s very crucial to be able to partner with a wholesaler that has a very deep pricing and rate plan, to help us improve our overall competitiveness,” said Cisyelya Bunyamin, of tiket.com. Partnering with Hotelbeds helped the OTA generate more revenue, increase demand, and improve its positioning with competitive rates.

This is possible because our 1000+ sourcing and destination experts negotiate:

• Exclusive rates.
• Preferential availabilities.
• Flexible pricing models.
• Locally negotiated supplier partnerships.

This translates into notable differentiated opportunities for our partners:

Unmatched deals from worldwide hotels

When you book with HBX Group’s Preferred Partners, you’re accessing a curated portfolio of 6000+ top-performing hotels that offer better rates, more availability, and stronger conversion. You get competitively priced, reliable inventory that’s easier to sell, all backed by our data insights and simplified contracting. It’s smarter sourcing that helps you grow with less complexity.

Uplift your sales with intelligent campaigns

As part of the HBX Group wider ecosystem and with access to our global inventory, throughout the year our registered Hotelbeds partners can benefit from exclusive global and regional promotional campaigns which empower you with in-demand, competitive offerings to better serve the preferences and demands of your desired audience.

Not only are these campaigns informed by valuable booking behaviours to identify popular, and therefore sellable, travel opportunities in your market, but unique, highly competitive commercial conditions.

Direct sourcing to elevate your Travel Distribution

With direct connections to over 100,000 hotels, our registered partners benefit from the best opportunities to capture travellers’ ever-evolving interests.

Seamless technology and integration

Online travel agent technology and tour operator platforms need reliable travel APIs to automate processes and provide real-time updates. Hotelbeds has three of them:

• Booking API: Lets your system access up-to-date information, send instant booking confirmations, and set filters for geolocation and keywords.
• Content API: Provides hotel and product details such as photos, descriptions, and key property information.
• Cache API: Offers frequently updated prices and availability that you can store locally for faster search results.

This way, you automate availability checks, pricing and availability updates, and content distribution. In the long run, these reduce errors, minimise manual data entry, and improve speed.

Learn more about our comprehensive travel API solutions here.

Decision-making backed by data

HBX Group’s data lake is one of the most powerful engines behind the Hotelbeds platform, operating at a scale that meaningfully enhances the work of our partners.

With a technology stack capable of handling 7 billion searches every day, and up to 7.8 billion at peak, HBX Group’s systems return approximately 380 billion results daily—a volume that far exceeds many of the world’s major search platforms.

What matters most, however, is how this scale translates into value for you. This extraordinary level of real‑time activity continuously feeds our extensive data lake, creating a data‑rich ecosystem that strengthens the intelligence behind every search. 

As a Hotelbeds partner, every recommendation, hotel option, experience, and insight you see is informed by this vast and continuously refreshed pool of information, ensuring accuracy, relevance, and stronger decision‑making across your workflow.

Combined with a reliable 99.80% platform uptime, this is more than data—it is a built‑in competitive advantage designed to support your business, enhance your efficiency, and help you serve your clients with confidence.

Become a Hotelbeds partner today

Personalised Insights

Hotelbeds is data-driven, which means the hotels and experiences you’ll see on the platform will be tailored to your market and goals. As a part of our B2B hotel distribution, we’ll also show you the hotels with the highest potential in terms of revenue, availability, and length of stay.

For personalised recommendations, you can also use our search and recommendation tool, Insights. The more you use Insights, the more accurate it gets, as it learns from your past bookings.

Reliable support & partnership

Our global proficiency is supported by on-the-ground know-how as a result of 3000+ local experts, from hotel contracting teams and optimisation specialists, to marketing teams and finance experts.

With a 92% customer satisfaction rate, our teams are ready to provide financial, operational, and onboarding support. They’re invested in our partners’ success, which makes our partnership a true collaboration.

That’s exactly what online travel retailer lastminute.com experienced during our decade-long partnership. “This is the best thing about the partnership – that we’ve grown together. The fact that lastminute.com is seen as European experts in dynamic packages is partly thanks to you, our suppliers,” said Martin Kleinman, Supply Director & Chief Commercial Officer.

Future outlook and strategic advantage

According to The World Travel & Tourism Council’s Future of Work in Travel Report, the travel industry will support one in three new jobs globally by 2035. The report also advises keeping in mind the five macrotrends the World Economic Forum identified, one of which is technological change.

This isn’t only about AI, but also about automating routine tasks, using technology for faster searches, and investing in tools that make work more efficient. Hotelbeds partners get access to such travel tech solutions, alongside a collaborative ecosystem where they explore new opportunities, insights, and products. In short, we help our partners navigate the future of travel and travel tech.

Become a partner today

HBX Group partners gain a competitive edge in many ways: extensive inventory, streamlined global travel distribution, exclusive rates, and support from a team that values your success as their own.

Become a Hotelbeds partner today