Hotelbeds signs new strategic partnership with Louvre Hotels Group

Hotelbeds, the world’s leading bedbank, has entered into a strategic partnership with Louvre Hotels Group, a major player in the global hospitality industry.

This agreement will further strengthen Louvre’s distribution reach via Hotelbeds’ network of over 60,000 travel trade buyers in 140 source markets, including airlines, points redemption schemes, retail travel agents and tour operators.

At the same time, Hotelbeds’ customers will gain access to preferential rates and availability from across Louvre Hotels Group’s portfolio of over 1,500 hotels in 54 countries worldwide, representing over 100,000 available rooms.

Hotelbeds’ travel trade buying partners will have access to the complete portfolio of six Louvre brands ranging from one to five stars properties, including: Première Classe, Campanile, Kyriad, Kyriad Direct, Tulip Inn, Golden Tulip and Royal Tulip.

Meanwhile Hotelbeds’ portfolio of 60,000 travel buyers will offer Louvre Hotels Group a wider international reach and incremental bookings from end customers whose average profile means they typically book further in advance, pay more per room, stay for longer, have lower cancellation rates and spend more on property. 

As part of this agreement, Louvre Hotels Group will distribute its hotel rooms through Hotelbeds’ two main sales channels: wholesale sales under the 'Hotelbeds' brand, and retail sales via the Bedsonline brand, that caters to retail travel agents.

Mark Redmond, Head of Global Chains at Hotelbeds commented: “We are delighted to sign a preferred partnership with Louvre Hotels Group, a major player in the global hospitality industry with a great portfolio that includes 1,500 hotels in 54 countries – and over 100,000 rooms available. They have a full hotel offering, spanning one to five star properties, with well known brands such as Première Classe, Kyriad, Campanile, Tulip Inn, Golden Tulip, and Royal Tulip. Now, as the current restrictions on travel begin to ease I am certain that our 60,000 travel trade clients will be very excited to gain access to special rates and availability across Louvre’s full portfolio.”

Olivier Daurat, VP Sales and Distribution at Louvre Hotels Group, added: “This alliance is very important for us as thanks to Hotelbeds we can have access to one of the largest travel trade distribution networks available, including both wholesale and retail buyers. We look forward to working with Hotelbeds to grow our overall bookings together and more importantly to generate incremental, high-value reservations once travel demand picks back up again.”

Louvre Hotels Group is owned by Jin Jiang International Holdings Co. Ltd., one of China’s leading travel and tourism conglomerates and the second largest hotel group in the world.

Moreover, since the outbreak of the pandemic, Louvre Hotels Group has launched the “Clean & Safe” reassurance program and implemented preventive measures through its Charter of Commitment for its 1,500 hotels around the world. The group has put in place a specific training program for all staff to ensure full compliance with the recommendations of the World Health Organization, the Government, and Regional Health Agencies. As clients’ well-being and safety are Louvre’s top priorities, the group’s safety procedures are bring overseen by two health and safety protection experts, Mérieux Nutrisciences in France and NSF International worldwide.