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    10 October 2024

    Hotel Cybersecurity in 2025: Why your property can be a target

    cybersecurity hotels

    Some sectors are more vulnerable to cyberattacks than others, and the hospitality industry is one of them.
     

    Due to the vast amount of personal and financial data it handles daily, combined with increasing digitalisation, cybercriminals are seizing new opportunities to attack this industry.
     

    This landscape demands that hotels improve their cybersecurity measures not only to protect their guests but also to safeguard their business continuity.
     

    This article will explore how cybersecurity is currently affecting the hospitality sector as we look forward to 2025, as well as the opinions of experts in the framework of the Cybersecurity Awareness Month

     

    Cybersecurity Threats to the Hospitality Industry: An Overview  

    Cybersecurity is becoming an increasingly prominent topic—and for obvious reasons. By 2025, global cybercrime costs are expected to reach $10.5 trillion, a remarkable rise compared to $3 trillion in 2015, reports Cybersecurity Ventures.  
     

    Similarly, 60% of hotel cyberattacks by 2025 will be caused by vulnerabilities in connected devices like point-of-sale (POS) terminals and IoT devices.
     

    What does this mean? Hotels will need to continuously strengthen their security measures to protect both their guests and their business, as the associated costs—especially regarding reputation loss and customer trust—could soar.
     

    In relation to this, Scott Patterson, CEO of The Knox Corps and an expert on cybersecurity best practices, points out that 'there are organisations that, if attacked today, would not survive tomorrow. A breach could lead to bankruptcy, and customers’ financial and confidential information could be at risk.'  This brings us to the next section of this article. 
     

    Why Is the Hospitality Industry Particularly Vulnerable to Cyberattacks?

    To begin with, as Christo Butcher, Global Lead for Threat Intelligence at NCC Group and Fox-IT, explains, 'the travel sector is particularly friendly, making its employees vulnerable to social engineering attacks.'
     

    The helpfulness of staff can become an entry point for cyberattacks. 'Additionally, cybersecurity levels in the hospitality industry are often lower than in other sectors', Butcher adds.
     

    Apart from these factors, there are other reasons why hotels are an attractive target for cybercriminals, including:
     

    • Sensitive Personal Data: Hotels store large amounts of information, from passport numbers to credit card details, making this data a lucrative target.
       
    • Multiple Entry Points: Regarding this point, Scott Patterson states that 'the many access points in this sector make it easier to become compromised. Between email communications, phone calls, third parties, partnerships, websites, and even payments, the travel industry makes itself a prime target for cybercrime.'
       
    • Third-Party Providers: Hotels often rely on third-party service providers, whose security practices can introduce additional risks.
       
    • Employee Turnover: The high turnover rate in the hospitality sector can create gaps in cybersecurity training. By 2025, it's estimated that 70% of hotel staff will have access to sensitive data without continuous cybersecurity training, according to the World Economic Forum.
       
    • Interconnected Systems: The integration of property management systems (PMS) with other platforms increases complexity and attack potential.
       

    Considering all this, the more knowledge we have about potential attacks, the better prepared the sector will be. This principle is also supported by Paula Felstead, our Chief Tech, Data and M&A Officer at Hotelbeds: 'In an increasingly interconnected world, it's essential to champion awareness and collaboration around cybersecurity, empowering everyone to not just react to threats but to proactively work together.'
     

    Examples of Cyberattacks on Hotels and How to Prevent Them

    There is no doubt that the hospitality industry faces many challenges when it comes to cybersecurity. This happens more often than we might think, and it’s important to talk about it to understand what new threats for hotels exist, what tactics cybercriminals are using and, most importantly, what solutions are effective.
     

    As Christo Butcher points out, 'While companies may be reluctant to admit they’ve been victims of cyberattacks, sharing their experiences, especially the technical details of the attacks, with trusted authorities like Fox-IT and NCC Group is crucial. Anonymous reporting helps the travel sector build stronger defences by learning from collective experiences, rather than keeping mistakes to themselves.'
     

    Looking ahead to 2025, here are some of the biggest challenges in the hospitality industry when it comes to cybersecurity for hotels:
     

    1. Social Engineering

    Social engineering exploits the hospitality sector's customer service mindset, manipulating situations to benefit cybercriminals at the expense of targeted businesses.
     

    Social engineering exploits human psychology rather than technical vulnerabilities.
     

    • Email Phishing: Deceptive emails designed to steal credentials.
    • Spear Phishing: Attacks targeting specific individuals.
    • Voice Phishing (Vishing): Fraudulent phone calls to extract confidential information. 
       

    Prevention:

    • Continuous staff training on identifying threats.
    • Implementing multi-factor authentication (MFA) to protect systems.
       

    2. Supply Chain Attacks

    The integrations between hotel systems and external suppliers are frequently targeted in cyberattacks. A weak point in an API can compromise the entire network.
     

    Prevention:

    • Active monitoring of connected endpoints.
    • Regular updates and strict access controls for external systems.

     

    3. Ransomware

    This type of attack involves locking down critical systems until a ransom is paid. These attacks are expected to rise significantly in the coming years, especially if adequate security solutions are not implemented.
     

    Prevention:

    • Use endpoint detection software.
    • Regular backups and staff education on safe practices.

     

    4. Internet of Things (IoT)

    The growing use of IoT devices in hotels, such as smart locks and climate control systems, increases vulnerabilities. Many IoT devices connect to the network without robust security.
     

    Prevention:

    • Ensure IoT devices use secure, unique passwords.
    • Regularly update IoT device software.
    • Encrypt data transmitted by IoT devices.   
       

    Final Thoughts

    The cybersecurity landscape for the hospitality industry in 2025 presents significant challenges, but also opportunities for those who are prepared.
     

    The evolution of digital threats, especially with the rise of technologies like artificial intelligence and IoT, requires hotels to remain proactive in their defences.
     

    As Scott Patterson mentions, 'Before focusing on trends, focus on the basics.' With a solid strategy and a collaborative culture, the hospitality industry can successfully face cybersecurity challenges ahead.  

    That’s why we encourage you to invest time and effort in learning more about the potential threats your property can face, and rely on partners committed to cybersecurity that won’t compromise your hotel, like Hotelbeds. 

    As Paula Felstead points out, 'At HBX Group, we see cybersecurity as a communal obligation. We all owe it not only to our own organisations, but also to every individual and business connected to us. Every transaction made within this ecosystem reflects our duty, and over the past three years, we’ve faced emerging threats head-on by investing significantly in security. With a dedicated cybersecurity team, we’re committed to ensuring that every transaction is handled with care.' Are you interested in experiencing it first hand? Register your property today!
     

    Last but not least, we recommend you keep up with the latest travel trends and learn about those that will affect your property in the future. Don’t miss our articles on Wellness Travel, Experiential Travel, or Sustainable Tourism

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