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    Increase booking volume with B2B distribution

    Gain easy access to the highly fragmented B2B space, and give your hotel unrivalled exposure to the world’s travel trade.


    travel distributors


    source markets worldwide

    50 million

    room nights sold annually

    55 days

    average lead time

    Maximise your hotel distribution

    Gain global exposure to the travel ecosystem with no impact to your direct channel.

    Maximise RevPAR with high-value customers

    Become a preferred choice for travel distributors, such as tour operators and travel agencies. Increase ADR with access to a global market of high-value customers who book earlier, stay longer, and cancel less.

    Control your distribution and pricing strategy

    In the dynamic hospitality industry, maintaining control over your distribution channels is pivotal. Safeguard your brand’s integrity and ensure that your pricing strategy is consistent across all channels.

    Increase your visibility and relevance

    Becoming a partner opens the door to 190 source markets, giving your property unparalleled global exposure in the fragmented B2B marketplace. This is your chance to showcase your offerings to hard-to-reach segments.

    Manage your distribution with our hotel extranet

    Harness the power of our industry-leading extranet to manage your content, inventory and pricing strategy. Take advantage of our global and local marketing campaigns to reach your objectives.

    Your B2B distribution under control

    With constant investment in technology, processes and resources, we ensure price parity and distribution control. 


    Constant investment in specialized technology to stay at the forefront of rate management and distribution.


    Full-time specialists dedicated to ensuring rate integrity, providing continuous oversight and expert management.

    constant investment

    Advanced extranet access rules and monitoring, providing secure and controlled access to manage rates effectively.

    client credentials

    Robust training programs for staff on rate management and distribution policies.

    policing capabilities

    Regularly updated compliance guidelines to adapt to dynamic market conditions and regulatory requirements.

    strike policy

    A strict ‘three-strike’ policy designed to prevent bad practices or rate leakage.


    Advanced policing capabilities to proactively detect rate issues, ensuring rapid response and resolution.

    powerful agent

    Proactive rate monitoring through strategic partnerships, leveraging external expertise to enhance oversight.

    Hotelbeds extranet


    • Manage the distribution of your properties
    • Amend room rates and availability in a fully-interactive calendar
    • Detect opportunities with real-time insights visualisation
    • Measure your performance against your competitive set
    • Upload and update hotel content, including photos and room descriptions

    The best distribution partner for hoteliers. No friction, no stress.

    You can focus on important matters, like growing your bookings and boosting occupancy.

    global travel portfolio

    We acquire new clients and invest in global sales teams.

    more value

    You save on the marketing cost of reaching new segments.

    commercial terms

    We manage multiple currencies and take the exchange risk.

    constant reaction

    You avoid the collection and credit risk.

    Tips for hoteliers

    July 2024


     Sustainable travel has become the buzzword of the last few years in the travel industry, and while it’s important to keep pushing towards an industry where sustainability is at the core of all business models, it’s also just as important to aim for more.  Single use plastic-free hotels and experiences are essential when we’re thinking about making tourism a force for good, which is a goal that lies near and dear to us at Hotelbeds as a TravelTech leader. Of course, sustainability, environmental concerns and the travel industry have long been connected within both positive and negative discourse. However, plastic pollution and the prevalence of single-use plastics is one of the main challenges facing the planet and the tourism industry, as plastic waste decreases the visual appeal of destinations, pollutes the natural environment, and can contribute to poor human and wildlife health.  Tourism isn’t the only victim when it comes to single-use plastic waste, but the tourism industry itself is a large contributor to plastic pollution, and it’s time that the industry tackles this problem from the inside - just like our Sustainable Hotels Programme, which now offers around 40,000 sustainable hotels. Here are just a few reasons why travel providers should be offering sustainable, single-use plastic-free hotels to your clients. Meet The Demands of Today’s (and Tomorrow’s) TravellerWhile today’s traveller is increasingly sustainably minded, it’s the traveller of the future who will be next in line to take the industry even further and minimising the impact of tourism on the environment.  So, who is it that you're are trying to attract with these sustainable travel offerings?  Millennials, Gen Z, and the up-and-coming Gen Alpha (children of Millennial families) are the travellers of both today and tomorrow; these are the young people who you want to impress, attract, and retain as customers.  These travellers are already purchasing more sustainable travel options than any other demographic whether that’s experiential travel, slow travel, or even domestic travel. It’s got to be sustainable. Gen Z is a demographic which wants to travel sustainably and, according to some reports, are three times as likely to get involved with volunteering or regenerative travel projects when visiting another country.  Similarly, Millennials suggest they want trips that have minimal impact on the environment. Millennials also represent the largest generation to date, with a massive $200 billion in spending power - so if anything, that’s a huge financial reason to pay attention to the needs of this travel segment.  And with the global sustainable tourism industry valued at 181 billion USD and growing all the time, there is significant uplift available for companies, organisations and providers who implement successful sustainable tourism opportunities and who actively partner with those in the travel industry with sustainability at the forefront of their business model. Accor Hotels: A Successful Case Study In Going Single-Use Plastic FreeIn fact, major hotel chains have already made a step forward in order to tackle this issue. One good example is Accor Hotels, which joined the Global Sustainable Tourism Council (GSTC) in 2022 and has since announced two global partnerships with Green Key and Green Globe certifications.  Going single-use plastic-free can be a challenging task for any business in the travel industry, but here's proof that such an aim is not only attainable, but significantly rewarding for businesses that do. In the following video, Jordane de Villaret Bentinck, VP of Sustainability Communications & Change at Accor, explains the actions the chain has implemented so far and how they have been received by customers. Our Sustainable Hotels ProgrammeThis rising demand for sustainable hotels and experiences is also something we’ve clearly seen at Hotelbeds in the last few years. Our Sustainable Hotels Programme started in 2020 and offered 15,000 properties to travel sellers, and the end, eco-conscious traveller. Since then, it has grown to around 40,000 hotels with a huge increase of 84% over 2022 compared to the prior 12 months.  What’s more, the programme saw a 30% growth in the number of travellers booking sustainable and single-use plastic-free hotels on our platform between 2022 and 2023, and interest shows no signs of slowing down. Sustainable hotels can be found with a filter in our online Booking Engine, which refines searches to highlight hotels who have signed up to our Sustainable Hotels Programme and earned the relevant certification, such as the Hotel Sustainability Basics certificate by the World Travel and Tourism Council (WTTC) and the GSTC Industry Criteria offered by the Global Sustainable Tourism Council (GSTC). This combined with the powerful, data-driven and user-friendly nature of our Booking Engine, which helps streamline daily tasks for travel providers, means it is easier than ever for travel providers to find the most relevant properties for eco-conscious travellers in just a few clicks. Sign up today to access our growing portfolio of sustainable hotels and begin broadening your offerings to the most vital segment out there right now - young, sustainable travellers.Log in today to access our growing portfolio of sustainable hotels and begin broadening your offerings to the most vital segment out there right now - young, sustainable travellers. Avoid Losing Business As Travel Goes SustainableAs more and more travellers are putting their money where their beliefs are, there is the potential risk that current hotspot destinations which are producing plastic waste will be left behind by an increasingly eco-conscious market.  And for the communities which are so dependent on the revenue generated by tourism, as well as the travel providers, like you, who are dependent on securing bookings from travellers themselves, keeping up with client demand is key. For example, a study in Mallorca suggests that catering for sustainable travellers is not only feasible in built-up, popular locations, but necessary to maintain business and meet traveller needs.  This study was carried out to determine the feasibility and impact of plastic-free zones where single-use plastics (SUPs) were drastically reduced. Hotels in the area were found to produce 7,720 tonnes of plastic waste every year, harming the natural environments which are so popular with visitors. Of the travellers that took part in the study, 84% suggested they would pay more for a single-use plastic free experience - which is a number that cannot be ignored. Evidently, if popular locations do not begin to implement green initiatives, and if travel providers do not promote sustainable hotels and experiences in these regions, the risk of suffering a drop in business as customers choose sustainable alternatives becomes very real. And with 13 million tonnes of plastic entering the waterways around the world every year, reducing the impact of single-use plastic pollution as a result of tourism has never been more important, especially in coastal and island destinations. As our head of Environmental, Social and Governance Carlota Galvan suggests:Considering that around 90% of the plastic in the oceans comes from land-based sources and that the annual damage of plastics in marine ecosystems amounts to 13 billion dollars a year, it is essential to be proactive on the issue. So, the motivation is two-fold for travel sellers to offer and promote single-use plastic free and sustainable alternatives to travellers at the very beginning of their travel plans; not only to help fight the destructive impact of plastic waste, but to continually meet the needs of todays’ traveller, without compromising the traveller of tomorrow.  What’s the first step? Accessing a portfolio of thousands of sustainable hotels to offer your clients! And with around 40,000 hotels participating in our Sustainable Hotels Programme, we at Hotelbeds are in a prime position to offer exactly what your customers are after. Sign up to become one of our valuable partners today to begin optimising your offerings with sustainable properties and access high-value clients all over the world, even in hard-to-reach segments. Become Part of a Forward-Thinking Industry Single-use plastic free. Carbon Neutral. Climate Positive. When you think of these terms, you think of the future. You think of the shape of the travel industry as it is in the minds of those that want to change the industry for good; you think of the next wave of generations who are the most vocal and outspoken about climate change and all the ways that individuals, industries and businesses need to offset the impact on the environment as a matter of urgency.  Global and institutional incentives are also a great way to actively combat plastic waste and join forces with brands and organisations taking it upon themselves to make travel a positive force. As an example, the Global Tourism Plastics Initiative (GTPI), which is co-led by the United Nations Environment Program (UNEP), requires national and local governments, companies, and supporting organisations in the tourism sector to actively commit to reducing plastic pollution and shift towards plastic circularity (reusing and upcycling products rather than disposing of them) by 2025.  While the ‘Future of Tourism’ coalition includes six NGOs who are encouraging key industry names to uphold 13 regenerative principles, such as circular economy, and including sustainable local supply chains in the definition of economic success, rather than just relying on GDP.  These are critical developments from the industry itself, meeting the rising demand for something more than just sustainable travel.  Plus, incentives like this are a practical way to support travel providers like you, as you reduce plastic waste in the daily practices and partnerships that you have, while still maintaining health and quality protocols for the end traveller. Already, many of the world’s best travel providers and institutions are taking action to reduce their plastic use and carbon emissions! For example: Beyond tours, Cunard and P&O had all removed single-use plastics from their ships by the end of 2022.Alaska Airlines has remained the leading US airline on the Dow Jones Sustainability Index for the last three years running. Leading slow travel tour operator Byway is launching flight-free planning services for international events to minimise carbon emissions.Adventure travel specialist Explore announced one of the most comprehensive carbon measurement projects in the industry, allowing travellers even greater transparency on their environmental impact.Marriott International had converted to shampoo dispenser bottles by 2020, eliminating 10.4 million mini bottles.  Being a part of the movement is only going to bring positive responses from the high-value sustainable traveller and boost your success as a leader of the sustainable charge. What’s more, according to our platforms, tour operators and travel wholesalers are paving the way when it comes to booking sustainable hotels and experiences in some of our most popular destinations around the world. Which means, when it comes to influencing travellers to make sustainable choices, travel providers are essential! Promoting single-use plastic free hotels is just the first step of many; but it’s certainly a start.Plus, ensuring that more sustainable hotels and travel opportunities are front and centre for travellers at the beginning of their booking journey, encourages and enables more sustainable choices – allowing the industry to work together to transform the ‘traditional’ traveller into a sustainable traveller. Sign up today to access a growing portfolio of single-use plastic free hotels and begin to expand your offerings to attract the increasingly eco-conscious traveller of today, with around 40,000 hotels as part of our Sustainable Hotels Programme.Log in to your account now and begin promoting sustainable alternatives from around 40,000 hotels as part of our Sustainable Hotels Programme.  
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    June 2024


    Overtourism is when a destination receives too many visitors. According to McKinsey, 80% of travellers visit just 10% of the world’s tourist destinations. Such imbalanced numbers cause infrastructure problems, harm natural and cultural sites, and frustrate locals. A small town in Austria, Hallstatt is an example of a destination experiencing overtourism. Despite its population of 800, the town receives around 10,000 visitors per day in peak season. This caused the town’s locals to protest against overtourism, while holding signs saying “tourism yes, mass tourism no.” Similarly, around 250,000 people live in Venice, yet, the Italian city accommodates 20 million tourists per year. In 2024, Venice introduced a €5 fee for visitors who would like to access the city centre between 8:30am and 4pm during peak travel season. The main reason behind it was to reduce the congestion in the city, especially due to day-trippers who are exempt from the overnight tourist tax. Like Venice, other popular destinations implemented regulations in 2023 and 2024. Athens capped Acropolis visitors at 20,000 per day. Bali implemented a tourist tax of IDR 150,000 (around €9). And Amsterdam banned the construction of new hotels, to name a few. What are the risks of overtourism? Overtourism poses risks to destinations and locals, while changing the travel experience for tourists and the booking experience for travel agents. Here is what happens:For destinations In 2023, the Canary Islands welcomed 14.1 million foreign visitors, which locals found unsustainable given the islands’ limited resources and increasing prices. In a 2024 protest in Tenerife, a local said their rent was €800 while they earned a salary of €900. Another activist complained about short-term booking websites, saying they increased housing prices for locals, who now have to sleep in cars and caves. Besides increasing the prices for locals, overtourism may also damage the monuments and wildlife. The 20,000 visitor per day cap in Acropolis was put in for this exact reason, as the authorities wanted to protect the UNESCO World Heritage site. For the environmentIn 2023, Peru announced it would suspend visits to Machu Picchu as overtourism caused erosion on some stone structures. Millions of people visit the ancient citadel every year, which is not sustainable in the long run. Later that year, Peru reopened Machu Picchu, but put visitor caps to protect it. The influx of too many tourists also means more pollution. Although Italy’s tourism industry was hard hit during the 2020 coronavirus lockdown, locals in Venice reported cleaner waters and better air quality, as there were no visitors.For travellersWhen travellers stand in long queues, experience visitor caps, and pay tourist taxes, they may get frustrated with the destination. This also reduces the authenticity of the travel experience, which is increasingly important for tourists. In a recent report, 47% of survey respondents said they’d like to connect with locals in less-travelled areas, and 56% said they wanted to explore off the beaten path.  For travel providersDestinations suffering from overtourism may disappoint your clients because of long queues and crowds. This can lead to negative reviews and dissatisfaction, damaging your reputation. In the eyes of some clients, recommending over-crowded destinations during peak season may appear inconsiderate, given the rise of sustainable tourism. According to recent studies, 43% of travellers feel guilty when they make less sustainable travel choices. Nearly half of survey respondents also believe travel service providers are responsible for addressing environmental factors, which include sustainable travel options. Want to know more about how we as a travel ecosystem player can take your business further?  Read more about how to offer comprehensive travel services with Hotelbeds here. Why should travel providers consider overtourism when promoting destinations?Did you know that 44% of travellers have said they were interested in visiting less-touristy spots? As the Vayable CEO Jamie Wong said, “People want to reclaim what’s real. Mass tourism is no longer sufficient.” Experiential travel is on the rise. Travellers are looking for experiences rather than just visiting hotspots. American Express’ Global Travel Trends Report found that 77% of travellers prioritise having the right travel experience over the cost of the trip. And for travel agents, it’s more difficult to hit the right spot with over-crowded destinations. With more off-the-beaten-path destinations, local activities, authentic experiences, and sustainable choices are more likely to happen. Tourism accounts for 8% of carbon emissions globally, and is set to recover from the pandemic. In Q1 2024, international travel reached 97% of pre-pandemic levels. Given that most people visit the same tourist destinations, the environment is at risk. To help clients make more responsible travel choices, educate them on the risks of overtourism. For example, Thailand’s Maya Bay, featured in Leonardo DiCaprio’s 2000 film The Beach, used to receive thousands of tourist boats every day. In 2018, it closed to tourists as the boats destroyed the area’s coral reefs. When it shut down, only 8% of its coral reefs were alive. The conservation efforts started paying off over the years, and in 2023, biologists reported that the coral reef population grew to 20-30%. Marine biologists estimate that it will take another 20 years for the coral reefs to become the way they were 50 years ago. These examples aren’t meant to put people off from travelling. Instead, they are meant to promote less-touristy beaches, eco-friendly hotels, and ethical tours that make tourism beneficial for everyone.How can travel providers find alternative destinations to better accommodate sustainable tourism?Work with HotelbedsTravel providers can use tools and analytics to learn more about emerging destinations that are gaining popularity but are not yet overcrowded.  For example, our Hotelbeds Booking Engine lets you discover hotels, vacation rentals, transfers, tickets, and experiences. Our expansive portfolio provides options from over 170 countries around the world, making it possible to book holidays in alternative destinations. With Hotelbeds, you’ll also get access to Insights, a search and recommendation tool. It gives personalised recommendations on trending destinations, the most popular activities, and alternatives depending on your clients’ needs. This empowers travel providers with bespoke recommendations, improved growth opportunities and a way to keep an eye on the competition. Plus, Insights highlights the destinations that offer the best growth opportunity for travel providers in your specific market, which provides a framework of consideration for your destination marketing strategy; including where you want to subvert these typical expectations within your audience, and offer closely-mirrored alternatives to delight, surprise and cater for travellers looking for hidden gems. We have an expansive portfolio, within our Booking Engine, of 200,000+ hotels, 18,000 experiences for all sorts of travellers and destinations — including the lesser-known ones. Not only this, but you'll join a connected network of 66,000 travel distributors, all benefiting from our end to end services as a ecosystem player in the travel industry. Understand Traveller NeedsFor travel providers liaising directly with the end customers, or with channels of communication that reaches this audience, it's worth thinking about what recommendations will speak to travellers in different regions, countries, demographics and your bespoke targeting segments. Ask yourself these questions:What type of experience are they looking for? - Are they looking for a vibrant culinary travel or ecotourism experience? Or are they in the mood for a city-scape?Where have they enjoyed staying before - and are they looking for something similar?What were they unsatisfied with in their last destination? - Understanding any unsatsifactory aspects of their trip, and how overtourism may have played into this, will help you provide a more satsifactory recommendation When formulating a destination marketing strategy, consider promoting alternative destinations to those firm favourites, for a better experience for travellers, and increased booking opportunities. Gone are the days when travellers were happy to settle for a superficial look at their destination of choice, 2024's travel trends (and beyond) suggest that today's (and tomorrow's) traveller wants to get under the skin of wherever they go, to understand the culture, the environment, and the people there. Instead of the usual Paris city center stay for a romantic getaway, why not consider suggesting Reims? Situated in the renowned Champagne region of Paris and just a short day-trip away from the city, this charming town provides a romantic ambiance featuring breathtaking Champagne houses and Gothic architecture. For urban enthusiasts who have been eyeing vibrant metropolises such as Tokyo, Hong Kong, or Seoul, Taipei stands out as a compelling alternative in Asia. The city boasts a rich cultural heritage, bustling night markets, and breathtaking scenic spots like Beitou and Maokong. For travelers looking for an adventurous yet sustainable experience, Costa Rica's cloud forests offer a life-changing and eco-friendly option. With three protected nature reserves - Monteverde, Santa Elena, and Bosque Eterno de los Niños - that showcase a wide variety of wildlife, extensive hiking trails, and rich biodiversity, this destination is a wonderful place to explore Costa Rica's ecosystems while supporting their sustainable initiatives. By booking these alternative destinations, you’re more likely to offer authentic experiences and sustainable options, away from the crowds of destinations experiencing overtourism. Everyone benefits from the experience — you offer an unforgettable travel experience, travellers have an amazing trip, less densely visited areas get an economic boost, and the popular destinations experience a reduction in the strain caused by mass tourism. Sign up today or log in to your Hotelbeds account to get the latest offers and stay up-to-date with travel trends. 
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    June 2024


    Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry.   Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit.   In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend?  1.Business Travel Show (BTS) EuropeWhen? 19th - 20th June 2024Where? London, United KingdomLooking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more. Taking place at ExCeL London, this three-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe.   Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.  2. MarketHub Europe by HBX GroupWhen? 25th - 28th June 2024Where? Istanbul, TurkeyOur list would not be complete without mentioning the events organised by HBX Group. This June, save the date for the European edition of the MarketHub, which will take place in Istanbul, Turkey. This new edition will explore New Frontiers in the travel industry and beyond.  As usual in our events, for this MarketHub we’ve gone the extra mile to ensure that the attendees’ time in-destination is as enjoyable as can be. Outside of keynotes and panels featuring subject-matter experts from the travel industry and beyond, we’ve also prepared a range of activities and dinners to connect you to the city’s revered culture.   With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world.   It goes without saying, but we cannot wait to see you in Istanbul. Visit our European MarketHub website for more information!  3. International Luxury Travel Market (ILTM) Asia PacificWhen? 1st – 4th July 2024Where? Marina Bay Sands, SingaporeHosted at the luxurious Marina Bay Sands Hotel, 2024’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties.   Spanning 4 days, the expo will boast nearly 500 brands in attendance, as well as 500 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector.   4. ITB Asia 2024When? 23rd – 25th October 2024Where? Marina Bay Sands, SingaporeAnother event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.   Today, ITB Asia is Asia’s largest travel trade show, bringing more than 13,000 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,300 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.   5. WTM London 2024When? 5th – 7th November 2024Where? ExCeL, London, United Kingdom  With over 40,000 professionals from 184 countries attending the 2023 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2023, with more than 29,000 pre-scheduled meetings held in 2023.   Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions. The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.    6. Travel & Adventure ShowWhen? From January to March 2025With over 20 years of experience and 125+ produced events, Travel & Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide. It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC.   During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.   Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March. 7. Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainHeld annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.   It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2.   9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year.   8. ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.   Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.  Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.  9. WTM Africa 2025When? 9th – 11th April 2025Where? Cape Town, South AfricaThose looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.   WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.   WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.   Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network. 10. WTM Latin America 2025When? 14th – 16th April 2025Where? São Paulo, BrazilJust like in Africa, Latin America also has an unmissable event: the WTM Latin America.   In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.   With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more. 11. ATM Arabian Travel Market 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.   The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.   The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.  By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience.   Not registered with Hotelbeds yet? Here you can list your property and benefit from a range of products and services, as you'll find in the free guide below. Get it now and discover why becoming a Hotelbeds partner is what your business needs.
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