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    Increase booking volume with B2B distribution

    Gain easy access to the highly fragmented B2B space, and give your hotel unrivalled exposure to the world’s travel trade.


    travel distributors


    source markets worldwide

    50 million

    room nights sold annually

    55 days

    average lead time

    Maximise your hotel distribution

    Gain global exposure to the travel ecosystem with no impact to your direct channel.

    Maximise RevPAR with high-value customers

    Become a preferred choice for travel distributors, such as tour operators and travel agencies. Increase ADR with access to a global market of high-value customers who book earlier, stay longer, and cancel less.

    Control your distribution and pricing strategy

    In the dynamic hospitality industry, maintaining control over your distribution channels is pivotal. Safeguard your brand’s integrity and ensure that your pricing strategy is consistent across all channels.

    Increase your visibility and relevance

    Becoming a partner opens the door to 190 source markets, giving your property unparalleled global exposure in the fragmented B2B marketplace. This is your chance to showcase your offerings to hard-to-reach segments.

    Manage your distribution with our hotel extranet

    Harness the power of our industry-leading extranet to manage your content, inventory and pricing strategy. Take advantage of our global and local marketing campaigns to reach your objectives.

    Your B2B distribution under control

    With constant investment in technology, processes and resources, we ensure price parity and distribution control. 


    Constant investment in specialized technology to stay at the forefront of rate management and distribution.


    Full-time specialists dedicated to ensuring rate integrity, providing continuous oversight and expert management.

    constant investment

    Advanced extranet access rules and monitoring, providing secure and controlled access to manage rates effectively.

    client credentials

    Robust training programs for staff on rate management and distribution policies.

    policing capabilities

    Regularly updated compliance guidelines to adapt to dynamic market conditions and regulatory requirements.

    strike policy

    A strict ‘three-strike’ policy designed to prevent bad practices or rate leakage.


    Advanced policing capabilities to proactively detect rate issues, ensuring rapid response and resolution.

    powerful agent

    Proactive rate monitoring through strategic partnerships, leveraging external expertise to enhance oversight.

    Hotelbeds extranet


    • Manage the distribution of your properties
    • Amend room rates and availability in a fully-interactive calendar
    • Detect opportunities with real-time insights visualisation
    • Measure your performance against your competitive set
    • Upload and update hotel content, including photos and room descriptions

    The best distribution partner for hoteliers. No friction, no stress.

    You can focus on important matters, like growing your bookings and boosting occupancy.

    global travel portfolio

    We acquire new clients and invest in global sales teams.

    more value

    You save on the marketing cost of reaching new segments.

    commercial terms

    We manage multiple currencies and take the exchange risk.

    constant reaction

    You avoid the collection and credit risk.

    Tips for hoteliers

    June 2024


    Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry.   Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit.   In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend?  1.Business Travel Show (BTS) EuropeWhen? 19th - 20th June 2024Where? London, United KingdomLooking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more. Taking place at ExCeL London, this three-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe.   Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.  2. MarketHub Europe by HBX GroupWhen? 25th - 28th June 2024Where? Istanbul, TurkeyOur list would not be complete without mentioning the events organised by HBX Group. This June, save the date for the European edition of the MarketHub, which will take place in Istanbul, Turkey. This new edition will explore New Frontiers in the travel industry and beyond.  As usual in our events, for this MarketHub we’ve gone the extra mile to ensure that the attendees’ time in-destination is as enjoyable as can be. Outside of keynotes and panels featuring subject-matter experts from the travel industry and beyond, we’ve also prepared a range of activities and dinners to connect you to the city’s revered culture.   With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world.   It goes without saying, but we cannot wait to see you in Istanbul. Visit our European MarketHub website for more information!  3. International Luxury Travel Market (ILTM) Asia PacificWhen? 1st – 4th July 2024Where? Marina Bay Sands, SingaporeHosted at the luxurious Marina Bay Sands Hotel, 2024’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties.   Spanning 4 days, the expo will boast nearly 500 brands in attendance, as well as 500 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector.   4. ITB Asia 2024When? 23rd – 25th October 2024Where? Marina Bay Sands, SingaporeAnother event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.   Today, ITB Asia is Asia’s largest travel trade show, bringing more than 13,000 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,300 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.   5. WTM London 2024When? 5th – 7th November 2024Where? ExCeL, London, United Kingdom  With over 40,000 professionals from 184 countries attending the 2023 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2023, with more than 29,000 pre-scheduled meetings held in 2023.   Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions. The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.    6. Travel & Adventure ShowWhen? From January to March 2025With over 20 years of experience and 125+ produced events, Travel & Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide. It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC.   During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.   Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March. 7. Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainHeld annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.   It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2.   9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year.   8. ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.   Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.  Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.  9. WTM Africa 2025When? 9th – 11th April 2025Where? Cape Town, South AfricaThose looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.   WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.   WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.   Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network. 10. WTM Latin America 2025When? 14th – 16th April 2025Where? São Paulo, BrazilJust like in Africa, Latin America also has an unmissable event: the WTM Latin America.   In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.   With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more. 11. ATM Arabian Travel Market 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.   The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.   The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.  By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience.   Not registered with Hotelbeds yet? Here you can list your property and benefit from a range of products and services, as you'll find in the free guide below. Get it now and discover why becoming a Hotelbeds partner is what your business needs.
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    June 2024


    Today, more and more travellers are consciously choosing their hotels and accommodation based on their green and social commitments.   As explained in our Travel Trends Guide for 2024, sustainable travel is a major area of focus for our industry, and for Hotelbeds, impacting directly on our daily operations and how we generate tourism.   The process of becoming an eco-friendly hotel is easier than you might think at first glance. Check out our guide to hotel sustainability and our 6 tips to avoid using single-use plastics in hotels.   In addition, it's important to let potential guests know that you support these initiatives, and a certification is one of the best ways to do so.   Throughout this article, we’ll provide you with relevant information about getting certified with two of the major certifications for hotels. We’ll also explain how to leverage Hotelbeds’ benefits by becoming a sustainable partner. Keep reading!  How Hotelbeds helps with ESG strategy  Hotelbeds, as part of the HBX Group, takes its Environmental, Social, and Governance (ESG) responsibilities seriously. We’re committed to ensuring our planet's sustainability. As a result, we have established 10 core commitments related to the Sustainable Development Goals, including:   We continue to promote sustainable and conscious travel to minimise environmental impact and improve the community with our technological capabilities.    We highlight to our partners and stakeholders the benefits of introducing sustainable practices into their business models and complying with regulations, legal requirements and qualifying for certifications that make a difference.     We work to enhance visibility and promote sustainable products, services, and destinations through the creation of sustainability performance levels.  What’s the Sustainable Hotels Programme?As part of our ESG efforts, we highlight the Sustainable Hotels Programme, formerly known as the Green Hotel Programme. What is the purpose of this initiative?   In recent studies, the World Travel & Tourism Council (WTTC) observed that 74% of travellers want hotels to provide more sustainable choices. 65% of respondents said that they would feel better about paying for accommodation with a sustainable certification or label.     Since hoteliers are key players in the tourism industry – one of the sectors with the most impact on the environment, society and economy – it’s essential to consider implementing a sustainable perspective in the properties.     Therefore, the Sustainable Hotels Programme was created to encourage properties regardless of their size to become a force for good, and help them to communicate their sustainable practices.     Hotels participating in the programme benefit from more visibility in our system. If you’re a member of the programme, you'll appear in the booking engine under the filter 'Sustainable Hotels'.    We'll also include your property in sustainability-focused marketing actions, promoting it across channels such as email communications, banners, and landing pages on and   Also, we run campaigns aimed at increasing awareness of the use of single-use plastic, and other eco-friendly and social initiatives. Last year's campaign with Accor increased the number of properties free of single-use plastic from 500 to 5,000. Stay tuned in the coming months as we'll be launching a new series of campaigns.     As a group, HBX Group has observed a growing interest and bookings from hotels that adopt sustainable practices. Currently, we have 40,000+ properties certified as sustainable in our portfolio. And there’s been a 30% increase in bookings for sustainable hotels with social impact over the past 12 months. Additionally, our Sustainable Hotels landing page has been the most viewed this year so far, proving again the growing interest in this category of properties and the changing traveller's intent. One effective way to communicate your sustainable initiatives to the world and access our Sustainable Hotels Programme is to become certified with eco certifications. At Hotelbeds, we suggest two in particular. Read on to learn about some of the best certifications in the industry and how to obtain them. Your Guide to Hotel Certification  WTTC Hotel Sustainability BasicsThe first certificate we encourage you to get is Hotel Sustainability Basics by the WTTC. This is the global authority on travel and tourism's economic and social contribution, working with governments and international institutions.    In four simple steps, you can get this certification regardless of the size of your property.   Fill in the registration form to receive the toolkit with all the information about joining the programme. Visit to do so.  You’ll receive confirmation from WTTC, explaining the verification partners available in your region. After choosing one, WTTC will tell you how to verify the certification criteria you must follow.   Next step will be to implement the 12 basics of sustainability defined by WTTC over the next three years. These basics include Measure & Reduce Energy Use, Measure & Reduce Water List, No SUP water bottles, Bulk amenity dispensers or Community Benefit, among others.     Once the criteria have been completed, you’ll need to send evidence to your verification partner. Once verified, you'll get a badge showing that your property complies with the Basic Hotel Sustainability standard.   GSTC Industry CriteriaThe second certification we recommend you get is provided by the Global Sustainable Tourism Council (GSTC). This organisation establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria. They are arranged on four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts.   These criteria are used by businesses of all sizes to become more sustainable and as a basis for certification. To measure compliance with GSTC Criteria, some performance indicators are available. All of these criteria can be found here.  Businesses certified by a GSTC-Accredited Certification Body, meeting all the GSTC Criteria, have a high level of assurance and credibility. Being certified by an Accredited Certification Body means that your property complies with the highest social and environmental standards on the market.   This is how GSTC certification works:   Choose a Certification Body (organisations that have been accredited based on the quality of their certification process) from this list. Some of these GSTC Accredited Certification Bodies include Bureau Veritas, Control Union and RoyalCert.    After working with a Certification Body towards achieving full GSTC requirements compliance, your operation will receive its Certification from an Accredited Certification Body. Introducing Our New Sustainability Hub  Aside from these certifications, we also strive to provide you with the tools to become more sustainable and implement initiatives that will benefit you.   As part of our ESG strategy, we’re glad to announce the launch of the Sustainability Hub, an online site aiming to collaborate with stakeholders to improve sustainability, generate networking and share ESG projects and actions. We’ll support small and medium hotels and clients on their sustainability journey.   In this hub, you’ll find relevant content on sustainability and hotels, as well as sustainability mentoring programmes to help you obtain these certifications (WTTC & GSTC). Some of the areas we’ll cover include:   Mentoring on how to start with Basic from WTTC and expand with GSTC standards at different levels.    Support with activities to share best practices, webinars, mentoring programmes, etc.   Launch specific campaigns on topics like plastic-free, waste, energy, universal accessibility, among others.   ESG advice for customers and suppliers.   We hope that this article will encourage you to go further in your efforts to make your property more environmentally friendly. Be sure to stay tuned for all the sustainable initiatives that we’ll be launching in the coming months.   Haven’t joined Hotelbeds yet? Start benefiting from a wide range of products and services at your disposal, as well as from 66,000+ travel distributors ready to book your rooms. Register your property today!
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    June 2024


     The issue of cybersecurity attacks is not a new phenomenon. Cyber threats have been prevalent since the inception of the internet, but in recent years, their frequency and severity have grown significantly. The projected global costs of cybercrime are expected to skyrocket to $10.5 trillion by 2025, a sharp increase from the $3 trillion recorded in 2015. As a result, it is imperative for businesses to enhance their security measures to combat the ever-evolving landscape of cyber threats. Cybercrime can have a significant impact on various sectors and industries, with the travel and tourism sector being particularly vulnerable. The vast amount of secure and personal data handled by the travel and hospitality industry makes it a prime target for cyber attacks. Therefore, it is crucial for travel providers to prioritise cybersecurity measures to safeguard sensitive information and protect both their businesses and their customers.  As the digital ecosystems of the travel and tourism industry continue to expand, they will also become increasingly susceptible to cybercrimes. It is crucial for companies within the travel and tourism chain to prioritise cybersecurity awareness, strategies, and safeguarding in order to ensure the utmost security of their data. Why is the travel industry susceptible to cybercrime?As a global industry with many – literal – moving parts, the travel industry is often targeted by cybercriminals. Analysis of data breaches and cyberattacks have identified numerous reasons for this, such as: The industry’s huge fragmentationThe complexity of the travel booking and payment networks/platformsThe existence of many travel agents and third-party service providersPoor security systems when it comes to IT and point-of-sale (POS)Human errorThe millions of travellers all interacting with travel providers within cyberspace  How can travel businesses mitigate cyber-attacks?Human error was identified as one of the biggest threats to cybersecurity in 2023, so many common cyberthreats may be avoidable with the right education. It’s estimated that, by 2025, around 99% of data breaches will be caused by a misconfiguration within settings or installation by an end user. So, this suggests that with proper education, and a thorough cybersecurity strategy, travel providers will be able to mitigate the impact and severity of many common cyberthreats. What a good cybersecurity strategy should involve:Contingency planningImmediate actions outlined – for varying types of breach or attack once discoveredPost-breach responses  An understanding of current cyber risks Here is where consolidating your tools and resources, and leveraging third-party expertise to manage complexities and augment capabilities can give you a leg-up when it comes to protection against those more common threats.  As cyberattacks continue to evolve and grow more sophisticated, it is clear that implementing frequent company-wide training can be an effective strategy in mitigating the risks associated with data breaches. The alarming statistics on data breaches underscore the importance of staying updated on the latest threats and taking proactive measures to safeguard sensitive information. But for now, let’s look at some of the most common cybersecurity threats and what shape they take, to help you as travel providers improve your awareness. Social EngineeringSocial engineering is widely recognized as one of the most common and hazardous tactics used by cybercriminals. This is mainly due to the fact that social engineering, in its many forms, exploits human mistakes rather than technical weaknesses. It is much simpler to deceive or influence individuals than it is to penetrate a security system, and it is apparent that cybercriminals are well aware of this fact. Research indicates that over 85% of all data breaches stem from human interaction or error. Throughout the year 2023, social engineering techniques played a crucial role in cybercriminals gaining access to employee data and credentials for the purpose of carrying out cyberattacks. Among these techniques, phishing stands out as a leading cause of data breaches, with more than 75% of targeted attacks originating from deceptive emails. It is important to note that these tactics are continuously adapting to leverage emerging trends and technologies in order to stay ahead of security measures. What can phishing attacks look like?Spear phishing – this targets specific individuals or organisations, hence the term ‘spear’, most typically using malicious emails. The goal of these emails is to obtain sensitive data such as login credentials, or to infect the users’ device with malware (which we will explore later).Whaling – a type of attack that targets senior or C-level executive employees, with the aim of stealing money or information on the business, or to gain access to their devices to carry out further attacks.Vishing – the use of fraudulent phone calls or voice messages, often masquerading as a legitimate business, to convince individuals to share sensitive, private data such as bank details and passwords.SMiShing – the use of fraudulent text messages, in much the same way as ‘Vishing’, to steal sensitive, private data. This can often take the shape of your bank, or a shipping service.  Other social engineering techniques can involve:Business email compromise (BEC) - a prominent technique in which attackers assume the identities of trusted email addresses – often internal business users – to trick other employees or clients of the business into sharing data that could compromise the business, or make payments, amongst other goals.Pretexting – here cybercriminals gain access to a system or a user account using a false scenario that gains the victims trust through manipulation. Attackers could pose as a HR employee, or an IT specialist, for example.Disinformation campaign - these spread false information, usually with the goal of amplifying fake narratives using bots and fake accounts on social media networks.  Among these techniques, travel providers are most likely to encounter business email compromise attacks, primarily due to the extensive chains of internal communication. Once attackers gain access, they typically send phishing emails to employees or clients of the business in order to obtain more sensitive data or prompt financial transactions. They may also utilise the compromised account to launch attacks against other employees or the businesses' systems. Business email compromise attacks can be carried out in multiple ways, including:Phishing – as explained above, this type of attack often using emails to trick employees into sharing sensitive data and are usually from a ‘trusted’ source. Social engineering techniques are then used to prompt the recipient into action.Malware – this is the use of malware – malicious software - to infect a user’s computer and therefore gain access to their email accounts. Once installed, this malware can steal other sensitive data from this computer.Social engineering – often, this type of attack (closely linked to phishing), tricks employees into divulging sensitive information or grant access to their email accounts. Usually, this involves impersonation to gain trust.Manipulation of weak passwords – if employees use ‘weak’, reused, or easily guessable passwords, cybercriminals can obtain access to internal email systems by guessing these passwords.  How can travel providers protect against business email compromise?Train employees on how to identify and avoid phishing emails  Insist employees use strong passwords and two-factor authentication  Keep software and cybersecurity systems up to date  Implement email cybersecurity measures, such as spam filters  Third-Party Security TreatsThroughout 2023, there was a noticeable rise in third-party breaches as numerous companies globally transitioned to independent contractors to carry out work previously done by full-time staff. Consequently, this surge led to a larger pool of less-secure networks that had access to the main target, all of which were associated with these third parties. These less-secure networks are exploitable by hackers, as seen in the memorable attack on the U.S’s Colonial Pipeline in 2021, by obtaining compromised credentials, accessing a VPN without multi-factor authentication, and demanding a $5 million Bitcoin payment to regain access. As the trend towards remote or hybrid work increases, with over 50% of businesses showing more willingness to hire freelancers, the rise in remote or dispersed workforces brings about ongoing challenges in third-party security threats for travel businesses of all sizes. Cloud VulnerabilitiesWith many more businesses adopting cloud-based systems, the growth of cloud-based cyberattacks likewise grows. It’s estimated that cloud security is the fastest growing cybersecurity market, growing around 41% from 2020 to 2021.  In today's fast-paced environment, with cloud-based systems taking on more corporate workload, businesses are turning to 'zero trust cloud architecture' for enhanced security. This approach, designed to assume a system has been compromised, requires additional verification before granting access to recognized devices, or any device within the perimeter of the network. Keeping on top of cloud security practices is critical, and can include:Monitoring access to sensitive resources  Enforcing strict password requirements  Implementing a sound data backup plan  Leveraging data encryption   What are the most common cloud-based threats?Commonly referred to as the ‘egregious eleven’ by security professionals, these are the most ‘popular’ access points:Data breachesMisconfiguration and inadequate change controlLack of cloud security architecture and strategyInsufficient identity, credential, access and key managementAccount hijackingInsider threatInsecure interfaces and APIsWeak control planeMetastructure and applistructure failuresLimited cloud usage visibilityAbuse and malicious use of cloud services  Supply Chain AttacksA recently emerging tactic, supply chain attacks involve the breach of supply chain technology, such as Application Programming Interfaces (API systems), commonly found in the travel industry. This infiltration allows access to source codes, build codes, and other software components. The attackers then exploit these legitimate platforms and applications to disseminate malware throughout the supply chain systems. Considering how often supply chain systems are used within the travel and tourism industry – particularly through API integration – it’s important to know how to reduce the risk of this kind of attack. In the modern travel industry, travel APIs are a powerful tool that many businesses utilise. By allowing different systems to communicate seamlessly, they create a unified platform where customers can easily access all travel products in one place. These API systems are highly effective in helping travel providers create user-friendly systems that stay ahead of hospitality tech trends. It also means travel providers can enhance their business success by increasing their distribution through API integration, offer customised tour packages or itinerary planning, provide quotes, or display availability and booking options. However, these systems are also vulnerable to attacks. But hope is not lost! There are many ways to protect against supply chain threats, including:Use endpoint monitoring tools to spot and stop suspicious activity  Stay current with all system patches and updates  Implement integrity controls to ensure users are only running tools from trusted sources  Require admins and other users to use two-factor authentication  RansomwareWhile certainly not a new threat, ransomware attacks have become significantly more expensive in the last few years – with costs expected to reach $265 billion by 2031 - and so continue to present considerable challenges to businesses of all sizes.  Ransomware, in essence, is a form of malicious software that restricts access to computer systems until a ransom is paid. This involves utilising malware to seize control of computer systems, retrieve data, files, or sensitive information, and then requesting payment in exchange for restoring access to the original user. Of course, before the ransomware attack can take place, hackers must obtain access to their targets’ systems. The most common methods of infiltration include:  PhishingRemote Desktop Protocol (RDP) and credential abuse - wherein hackers use ‘brute-force’ or purchase credentials with the goal of logging into systems to distribute malware.Exploitable software – such as unpatched or out-of-date software.  Modern endpoint detection and response (EDR) technology can often protect against ransomware attacks, by stopping the execution of malicious software in the first place. Many businesses also benefit from the setting of cybersecurity parameters, to keep employees from straying too far from safe browsing locations on their corporate devices.  The Internet of ThingsIn the realm of technology, physical objects, the 'Things' in 'Internet of Things, are evolving to be more intelligent by integrating sensors, software, and other advanced technologies. As we continue to depend on these interconnected Things to communicate and exchange information online, their vulnerability to cyber threats also increases. While there are multiple ways that smart devices and objects connected to an online network, some of the most common methods are:  Default passwords: Hackers can exploit default passwords often supplied for smart devices, or easily guess reused and weak passwords or access codes for individual or business devices. These are then used to gain access to the device, its data, and facilitate further attacks. Unsecured Wi-Fi networks: public Wi-Fi networks are often unsecured or use weak encryption, and these can be exploited to intercept data.  Fortunately, there are ways to protect your devices, including:  Having users select secure passwords  Staying current with Operating System (OS) and software updatesEncouraging clients to encrypt their dataInstalling antivirus or anti-malware protectionChanging default passwords  Avoiding unsecured Wi-Fi networks  Being cautious of suspicious emails or links  Financial and reputational lossThe repercussions of a cybersecurity breach can have widespread and severe implications for businesses, regardless of their size. Small businesses may never fully bounce back from an attack, and larger businesses could be subjected to penalties, legal action, a decrease in clientele or staff, as well as tarnishing their reputation. For many travel providers, one of the key consequences will be the loss of reputation, which – should the business recover – will involve a long and detailed strategy to recover this reputation both for existing and potential customers. After all, how many people are going to choose a company that, from an external perspective, hasn’t protected its customers? Another main consequence is the disruption to operations following a breach or attack, the consequence investigation that must take place, and the change to business practices after the resolution of the attack.     Ensuring that your business has strong cybersecurity protection and awareness at all levels is essential to defend against the common cyber attacks mentioned earlier. Seeking expert training and advice from security professionals will help keep your business practices, cybersecurity strategies, and overall understanding of cyber threats current and effective.
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