Fact vs. Fiction: Are B2B Distributors and Hotel Management Companies a Good Fit?

Nowadays, there's no doubt that hotel distribution is a hot topic. Choosing the right partners can make a big difference in your strategy, and ultimately, your revenue. Therefore, it's important to know as much as possible about each of the available alternatives.

When it comes to B2B distribution, many doubts may arise. But here we're to help you dispel myths and allow you to decide for yourself: is partnering with a B2B TravelTech distributor worth it?

To shed some light on this topic, we've put together this 'fact vs. fiction' list. How accurate were your guesses? Take a look!

Fiction: Direct Sales Alone Ensure Maximum Visibility

While direct bookings are crucial, they frequently require considerable marketing investments. One of the main benefits of B2B TravelTech is that it can successfully market your properties to a broader target audience, effortlessly putting your hotels in front of the right audience at the right time.

Fact: B2B TravelTech Distributors offer cost-effective distribution channels

B2B TravelTech distribution allows hotel management companies to expand their reach to a broader, international audience, all for without huge out-of-pocket investments.

Fiction: B2B TravelTech Distributors Compete with Direct Channels

It's a common misconception that B2B distributors compete with a hotel's direct sales channels. These partnerships are designed to complement, not compete with, a hotel's existing efforts. B2B distributors focus on selling to travel advisors and corporate clients, opening a new revenue stream.

Fact: Expanding Your Reach

Partnering with global B2B TravelTech distributors allows hotel management companies to expand their reach to a broader, international audience. This fact is supported by the increased exposure and bookings that a wider distribution network can bring. Working with us means that hotels will have access to our portfolio of 66,000+ travel distributors present in 190+ source markets. Whether the goal is to reach long-haul travelers or a domestic audience, we assist hoteliers in gaining access to these markets.

Fiction: Responsible Distribution Is Optional

In the ever-evolving travel landscape, responsible distribution isn't always optionally available. Failure to preserve responsible practices can harm your recognition and guest pride, emphasizing the significance of partnering with distributors who prioritize this.

Fact: Responsible Distribution Practices

Global B2B Travel tech distributors are equipped to assist hotels in maintaining ethical distribution practices and meeting industry standards worldwide, adding a set of eyes to ensure responsible practices are maintained.

Final Thoughts on What B2B TravelTech Distributors Have to Offer

The partnership between hotel management companies and worldwide B2B TravelTech distributors gives numerous benefits: from expanding attain and increasing bookings to preserving responsible distribution practices. The fiction surrounding competition with direct sales channels and the sufficiency of direct sales alone is dispelled through the statistics. Collaborating with B2B distributors can be a strategic pass that enhances your existing efforts and propels your hotel business to greater achievement and ROI.

Before you leave, don’t forget to get your free copy of our guide ‘Understanding Hotel Distribution Channels’, which unlocks everything about distribution channels, their advantages, drawbacks, and considerations for defining the hotel's distribution strategy. Download it now!