Hotel Marketing Strategies to Elevate Your Property in 2025

You could have the most scenic lake-view rooms, the finest Japanese wellness experiences, or the most aesthetic property design. But if you can't reach your ideal guests, it’s hard to fill rooms.
 

In today’s digital-first landscape, travellers book online, compare fast, and expect personalisation. According to the 2025 Hotels and Resorts Marketing Report, over 57% of travellers book hotels online, making a strong digital marketing strategy essential.
 

AI and Machine Learning are transforming how hotels attract and serve guests, from personalised campaigns to real-time recommendations. Travellers increasingly are seeking meaningful, tailored stays.
 

With the right hotel marketing techniques, you can connect with the right guests, build trust, and drive bookings before they ever arrive. And this guide outlines effective hotel marketing strategies for 2025 and shows how Hotelbeds’ B2B distribution solutions can help boost visibility and drive more bookings.

How to build an effective hotel marketing plan

Like any business goal, marketing for a hotel needs a clear roadmap that aligns with your broader business objectives. Start with:
 

• Clear goals: If your business goal is to increase revenue, your marketing focus should be on boosting bookings. If you’re expanding into new regions, your strategy should target new audience segments. Establish your budget, KPIs, timelines, and the teams involved from the start.
   
• Know your target market: Marketing only works when it reaches the right audience. Use past guest data to define profiles beyond demographics, consider motivations, interests, and booking behaviour.
   
• Analyse past performance and competitors: Review what’s worked, monitor seasonal trends, and track what competitors are doing in your region. A good strategy adapts to both industry shifts and guest expectations.
   
• Choose the right channels: Use Instagram and TikTok for younger audiences, LinkedIn for business travellers, and email or influencer marketing based on your goals and spend.
   
• Finally, track results: Use analytics tools to measure performance, test new ideas, and improve over time. A strong plan is flexible, data-driven, and evolves with your guests.
   

Top hotel marketing strategies for 2025 

Leverage the power of digital marketing

Digital marketing remains one of hospitality’s most effective tools—cost-efficient, highly targeted, and scalable. 89% of marketers reported a positive ROI from personalised campaigns according to WebFX’s 2025 Digital Marketing Statistics.

Here’s how you can build a strong digital presence:
 

• Adopt AI for personalised engagement: According to The Business Research Company’s Hospitality Market Analysis 2024 report, the hospitality AI market is expected to reach $0.92 billion by 2028, growing at 57.5% CAGR. Use it to personalise emails, automate guest support, build itineraries, and analyse data to drive smarter engagement.

• Prioritise SEO and content marketing: With 95% of web traffic coming from search engines, and only 30% of users clicking past page one, SEO is critical!
  
  Build an AI-friendly, mobile-optimised site with blogs, guides, and a strong Google Business Profile. Focus on Local SEO to reach nearby guests first.

• Use advertising solutions and metasearch to drive direct bookings: Google PPC offers up to 200% ROI and increases brand awareness by 80%. Metasearch platforms like Google Hotel Ads and TripAdvisor help reduce OTA reliance with real-time rates. Choose CPC or commission-based models. Remember, 27% of global users now use ad blockers, and traditional banner ads are less effective. Implement high-quality, targeted promotional strategies for your hotel.

• Drive loyalty with email marketing: Targeted email campaigns can boost ROI by 22%. Use them to promote offers, reward return guests, and introduce perks like early check-ins through subscription models.

• Engage where your audience is:

  • 77% of marketers use Instagram for business
  • 500M+ users are active on Twitter/X
  • 80% of weekly Pinterest users discover new brands
     

  Choose your platforms wisely—Reels for visuals, X for updates, LinkedIn for B2B.

• Build online reviews and loyalty programs: 72% of travellers say reviews influence bookings; only 4% ignore them, according to the 2025 Local Consumer Review Survey. Encourage feedback post-stay, share testimonials, and launch loyalty programs.

• Stand out with destination or niche marketing: If you're located in a high-demand destination, use it as a marketing hook. If not destination-led, lean into your niche such as wellness travel, sustainability tourism, or experiential travel, to reach high-intent guests. Choosing between luxury hotel marketing strategies or targeted small hotel marketing approaches is essential to highlight your specialty.
   

Invest in influencer marketing and UGC

Influencer marketing continues to deliver results especially through micro-influencers who drive high engagement. Choose partners aligned with your niche to ensure authentic storytelling.
 

Not ready to invest? Start with user-generated content (UGC). Guests already post about their stays, resharing their content builds trust, boosts visibility, and costs nothing.

Don’t overlook offline marketing

While digital leads today’s strategies, offline efforts still hold value. Strengthen your local presence through event sponsorships, local partnerships, travel magazine placements, or trade shows. These hotel marketing ideas build community connections.

Adopt the right hotel tech stack

Modern marketing runs on smart tech. To personalise at scale, integrate PMS & CRM systems with revenue management tools to optimise offers, track bookings and behaviour. With the right stack, you can build rich guest profiles, deliver custom experiences, and run high-converting campaigns with measurable ROI.
 

B2B Channels: Unlocking a powerful marketing advantage for hoteliers

It’s easy to overlook one of the most effective tools in a hotelier’s marketing toolkit: B2B distribution channels. That’s where Hotelbeds comes in with our powerful, ready-to-launch B2B marketing solutions that drive visibility and demand.

Pre-defined campaigns: Instant visibility, zero setup

Our pre-defined marketing campaigns are a powerful way for hotels to gain targeted visibility without the time or cost of building campaigns from scratch. These ready-to-launch campaigns are aligned with key booking seasons and tailored to specific source markets or traveller segments. These 3 to 6-month campaigns are strategically placed across Hotelbeds and Bedsonline, trusted by thousands of agents globally.
 

How it works

• Appear in curated email marketing, landing pages, social media, and more
• Tailored by region or market segment
• Choose from:
  • Hotel Highlights
  • New Additions (recently added hotels)
     

Some key features:

• 4 exposure levels for Hotel Highlights, 2 for New Additions
• Add-ons like priority ranking, social media, banners, and newsletters
• Placement in closed user groups where real booking decisions happen
   

Benefits for hoteliers:

• Boost visibility in competitive markets
• Reach high-value travel professionals
• Get real-time dashboards, engagement metrics, and post-campaign ROI reports
   

Bespoke solutions

For a more hands-on approach, discover our complete suite of marketing services designed to help hotels inspire and convert unique segments in the travel space. The HBX Group Marketing Suite gives you premium visibility across trusted channels—from display ads and sponsored newsletters to native content and social campaigns.
 

Traditional marketing channels are fragmented, and internal teams often lack the time or expertise to manage complex campaigns, so we come in with a full-service marketing solution that simplifies strategy, execution, and reporting.
 

Key features:

• Multi-channel exposure across B2B and B2C booking journeys
• Regional targeting and source market insights
• Full campaign support: strategy, creative, reporting
   

Benefits for hoteliers:

• Consistent presence where bookings happen
• Streamlined execution from start to finish
• Booking trend data and actionable performance insights
• A team with decades of hotel-focused marketing experience
   

Whether you’re a boutique hotel or a global chain, we design custom strategies that help you attract the right guests on the right channels at the right time.
 

Not yet on board? Register your property to access a global distribution network of over 60,000 travel distributors, including 50,000 travel agencies and 3,500 tour operators, and build campaigns that grow bookings, brand trust, and long-term success.
 

If you're already a hotel partner, do not hesitate to get in touch with your Account Manager to find the best option considering your needs.

 

Choosing the Right Hospitality Marketing Solutions

There are many aspects to how to market a hotel. Each aspect provides differently weighted benefits for each hotel, depending on whether you’re a boutique hotel, or a large chain. 
 

Besides the options mentioned above, consider implementing other equally successful hotel marketing strategies such as hotel reputation management, offer loyalty programmes, develop upselling techniques, among many other marketing strategies.

These initiatives, combined with your in-house hotel marketing, will significantly improve your hotel's exposure to travel buyers and their end customers - which means higher occupancy rates for you! 
 

Register your property