A Quick Guide To Insights for Travel Providers

The trend towards booking travel through a comprehensive travel provider is growing, as travelers seek authentic experiences. This increasing demand highlights the need for the expertise and connected services that travel providers can offer.

For travel providers, staying abreast of consumer behaviour changes, receiving real-time recommendations based on historical data, and capitalising on growth opportunities is essential for staying ahead of competitors, regardless of where travellers are in their journey with you.

Not only does this enhance the services you're able to provide to travellers, but these key 'insights' allow you to remain relevant and valuable in the fast-paced travel industry, certainly when it comes to the needs of the end traveller.

Are you maximising this opportunity, or still spending countless hours conducting research and making searches in order to close deals, all while staying informed about the latest industry developments?

Do you have access to exclusive global connections in key destinations all in one place?

You get all this, and much, much more, with Insights. Let's explore how.

What Is Insights?

Powered by intelligent algorithms and marketing technology, Insights is a search and recommendation platform for travel agents with unbeatable personalised recommendations and customisable marketing materials available at the touch of a button.

Insights is equipped with intuitive features aimed at enhancing your travel marketing efforts, addressing present and future travel trends, and maximising your achievements. With our platform, you can effortlessly provide top-notch travel experiences, leading to increased bookings and loyal customers over time.

Plus, as more travellers entrust their travel plans to interconnected travel providers, and with other providers at every level racing to fulfil this demand, having a leg up on the competition is essential.

So, what does Insights actually offer?

Trend Forecasting with Real-Time Global Data

You’ll never miss out on a destination trend again with Insights. 

Using in-market global data and real-time insights, it allows you to keep track of, and capitalise on, destination trends that are most relevant to your source market.

Insights is powered by:

•    Historic travel search data
•    Real-time market data
•    An awareness of seasonality
•    Historic booking and itinerary data

All this ensures that our information is valuable, relevant, and influenced by real bookings, to offer you opportunities that closely match the current and upcoming preferences of your market.

By enhancing the quality of the products you offer your customers, you also increase your value as a travel provider. This positions you as the top source for the most sought-after destinations and comprehensive travel recommendations tailored to their needs. 

As a result, you gain a competitive edge and improve the chances of customers choosing your services repeatedly in the future.

Tool That Learns From You

What makes Insights even better? It’s intuitive, driven by technology that actively learns from your behaviour when using the tool.

Why? Because you can’t offer bespoke experiences to travellers without a tool that provides a personal experience for you, as their trusted travel provider.

When you access Insights, you will see Destination cards, which are recommendations based on their opportunity value. These are the destinations that offer the best growth for you based on your current market, customer booking behaviours and competitor activity.

So, once you know your most valuable destination opportunities, how you interact with them tailors your further recommendations.

•    Anchor a destination to keep it at the top of your recommendation list regardless of its ranking.
•    Save it for later to remove a destination for a period of time, and create a reminder for it.
•    Discard a destination to tell Insights you’re not interested.

You can anticipate receiving data on demand fluctuations, price decreases in your market, new additions to the hotel industry, and the most popular month to book suggested destinations. Rest assured that all recommendations will be customised to suit your specific needs and operational style.

Filter Options To Better Cater To Customers

A key question that arises as a traveler provider, is: how can you guarantee that you are providing your customers with the most sought-after destinations, all while accommodating the increasing demand for travel in a manner that is both meaningful and personalised?

With Insights, of course. 

You get access to a portfolio of globally sourced, exclusive destinations and hotels, but they are presented in an intuitive way with comprehensive filter options so you can quickly refine your searches based on customer preferences.

You can cater to a wide range of factors, such as: international or domestic locations, destination theme, traveller type, regions, star ratings and more. 

By utilising this tool, you can simplify the booking process and provide customized travel options right from the start. Insights is consistently updated, with clear week-on-week trends visible, allowing you to optimize booking rates effectively.

In-Platform Personalised Marketing 

It goes without saying that the consultation stage before your customer books is one of the most critical, and how you communicate with your customer is vital.

So, the ability to create personalised marketing materials in Insights is a pivotal benefit to travel agents.

After identifying the most appealing destinations and hotels for your customer through the filter options, the next step is to utilize the Custom Flyer tool to present the top choices. Further customisation can be done by refining these selections based on star rating, traveler type, and TripAdvisor rating for a more tailored experience.

What’s more, you can personalise all marketing materials with your own branding, removing the costly and time-consuming process of creating marketing content from scratch – a huge benefit for independent or home-based agents in particular.

99% of marketers recommend that personalization helps to "advance customer relationships" and has an "extremely strong" impact on whether that customer books or not. With feedback like that, it's clear that is forming relationships on a personal level is critical.

Cross-sell With Experiences 

Enhancing your customers’ trips and earning more has never been easier with Insights. 

With the ‘Experiences’ tab, you’re able to review popular experiences in each destination you’re researching, ranked by the opportunity value for you, with key information about the experience which you can use to excite and incentivise your clients!

By utilizing the interactive features available, you can manage these experiences just like you would your recommended destinations. Whether you choose to anchor, save for later, or discard the displayed options, Insights will consistently recommend the most valuable choices for both you and your clients. 

Embracing cross-selling can significantly increase your earnings per consultation, making this integrated feature your greatest asset while utilising Insights.