What Type of Hotel Guests Will You Attract with Hotelbeds?

In such a competitive market, reaching high-quality guests can be a real challenge. By 'high-quality guests', we mean those who are not solely driven by discounts but seek premium experiences and bring greater value to your hotel.
 

At Hotelbeds, we specialise in attracting this type of guest. Our distribution strategy is built around this concept, setting us apart from other hotel distribution channels.
 

However, we understand that the phrase 'attracting high-value guests' can seem somewhat broad. That’s why, in this article, we explain exactly what we mean by this type of guest, what you can expect, and how we ensure they reach your property.
 

Let’s go step by step.

Hotelbeds' B2B distribution: the key to success

To begin with, at Hotelbeds, part of HBX Group, our premise is simple. Accommodation providers like you—whether you are an independent hotel, a hotel chain, a hostel, a boutique hotel, or any other type of lodging—list their rooms on our platform, making them available to more than 60,000 travel distributors.
 

These distributors include travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.
 

In practice, as a hotelier, you simply upload your rooms and rates onto our platform. This can be done via our Partner Portal, through the integration with your channel manager, or other options. Once uploaded, your rooms become available in our booking engines (Hotelbeds for wholesale distribution and Bedsonline for retail travel agents).
 

A key aspect of our distribution is that we segment these 60,000+ distributors into 11 different types and monitor their onward distribution to ensure proper rate management and adaptation to various business needs.
 

In short, our goal is to simplify the distribution of your rooms, allowing you to access a global market without the need to negotiate individual contracts with each distributor.
 

Moreover, this model doesn't impact your direct channel, as we don’t target end consumers who plan their own trips. Instead, we focus on a guest profile that accesses your hotel through travel companies. You can learn more about our B2B hotel distribution strategy here.
 

Now, let’s have a closer look at the type of guests you can expect through this distribution model.
 

What do we mean by 'high-value guests'?

Let's now explore the profile of the guests who will be staying at your property.
 

Our B2B distribution not only expands your reach but also connects you with a high-quality guest base. Since we work with travel companies, many of them package your rooms with activities, transfers, and other services. This results in a different guest profile from those who book through other channels such as OTAs.

1. Long-haul travellers

The customers who typically book these travel packages are primarily international travellers. In fact, 70% of our partners' bookings come from long-haul guests, with an average daily rate 35% higher than that of local or regional guests.
 

These markets are particularly valuable for the hotel industry, as international travel requires planning, time, and a substantial budget. That’s why many people turn to travel agencies to organise their trips.
 

According to Mr. Pilho Kim, Senior Manager at Hotel The Designers Cheongnyangni (South Korea):
 

‘Our guests not only come from local and neighbouring countries, but also from long-haul markets, proving that Hotelbeds can expose the hotel to hard-to-reach markets. And this diversification of our business partners contributes greatly to our sales improvement in securing quality customers.’
 

Find out more about their success expanding into international markets.
 

2. Advanced bookings and longer stays

Since guests that book with Hotelbeds' partners typically travel from far away, this brings certain advantages to your hotel:

• Longer stays: The average length of stay for these guests exceeds four nights, optimising occupancy and reducing operational costs per guest.
   
• Advanced bookings: These travellers usually book at least two months in advance, helping you with better planning and budgeting.
   

3. Higher-spending guests

Guests who book with Hotelbeds's partners generally have a higher budget than local travellers. Additionally, as they have paid for their trip in advance, they are more willing to spend on additional experiences at the hotel, such as cocktails, spa treatments, or transportation services.

According to our data, guests secured through Hotelbeds spend 30% more on additional services compared to other travellers.
 

4. Reduced cancellation rates

Cancellations can be frustrating and impact your hotel’s revenue. However, the guests we provide are more likely to keep their bookings, as they have invested considerable time and money in planning their trips.
 

High-value guests with Hotelbeds: one of our best benefits

We hope this article has helped you gain a better understanding of what we mean by high-value guests and why it is one of Hotelbeds’ key benefits.
 

Additionally, we not only focus on long-haul markets, but domestic markets also play a crucial role in our distribution strategy.
 

Remember that with Hotelbeds, you can reach the type of guests that best suit your property, without having to negotiate one-on-one with each distributor.
 

With our single contract, you can easily access all these distributors. Simply tell us which market you would like to enter, and since Hotelbeds already has a global network of more than 60,000 distributors, you will be able to distribute your rooms directly through them. Find out more about our benefits for hoteliers like you.
 

And if you’re ready to take the first step, click on the button below, complete the non-obligation form, and our team will get in touch with you to answer any questions you may have.
 

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