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Gone are the days when a simple Google search produced ad after ad and page after page of generic results. With AI search overviews, travellers now receive responses that feel personal, as if someone who truly understands their needs is speaking to them. Plus, the searches have shifted from broad queries like ‘best time to visit Paris’ to specific, experience-driven ones such as ‘best places to visit in Paris for Valentine’s Day under €350.’&nbsp;This is the new era of generative AI in the hospitality industry.&nbsp;According to Oliver Wyman, more than one-third of leisure travellers already use generative AI to plan trips and make bookings. And the stakes couldn’t be higher. The $200 billion search industry, long dominated by Google, is undergoing rapid evolution. With tools like its Search Generative Experience already rolling out worldwide, hoteliers have no choice but to adapt.&nbsp;In this blog, we’ll unpack what generative AI is in the hotel industry and how you can leverage it to save time, spark creativity, and sharpen your targeting strategies.&nbsp;What is Generative AI?It's almost impossible to create another human being artificially, but artificial intelligence is the field that tries to imitate the human mind by mimicking reasoning, decision-making, and the ability to learn new things by analysing patterns.&nbsp;Generative AI goes one step further. At its core, it doesn’t just recognise existing data and patterns but creates something entirely new from it. In simple words, using Generative Artificial Intelligence for hospitality is beyond chatbots. The most common use case now is copywriting, itinerary planning, and branding strategies designed to meet today’s traveller expectations.&nbsp;Popular platforms like ChatGPT (by OpenAI), Google’s Gemini, Meta AI, Perplexity, and Anthropic’s Claude have quickly become household names. According to a Statista and Semrush report, the generative AI market was valued at $67 billion in 2024 and is projected to grow annually by 24.4% through 2030. This rapid expansion reflects how industries are moving from using AI for operational tasks to leveraging generative AI for value-added content creation and marketing.&nbsp;The goal is not to replace hoteliers, but to support them.&nbsp;Why hotel marketing needs AI nowImagine a marketing manager at a 5-star beach resort in Spain. She spends weeks planning seasonal campaigns, writing emails, designing ads, and scheduling social content only to see her carefully crafted messages buried beneath OTA promotions. Her team is stretched thin, struggling to personalise offers for different traveller segments but often ends up pushing out generic content.&nbsp;Meanwhile, her potential guests are planning trips using AI tools. If her hotel isn’t part of those personalised AI-powered answers, the opportunity is lost. There is also a fundamental shift in the use of generative AI for the travel industry. Nearly 70% of ChatGPT queries are unique, rarely appearing in traditional search engines, as per another Semrush study. This means classic SEO tactics alone won’t ensure visibility anymore.&nbsp;Adobe reports that traffic from AI-driven sources to US travel and hospitality sites surged by 1,700% since July 2024. Highlighting AI search is now becoming a branding channel in itself, where showing up in personalised answers matters.&nbsp;The urgency is clear. If you haven’t adapted, you’re already behind. But here’s how you can catch up.&nbsp;How hoteliers can use generative AI for hotel marketing1. Creating content marketing fasterFor hotels without big content teams, content production is a struggle keeping up with today’s various content formats: short posts for social media, long-form informative blogs, updating website copy—all as per your brand guidelines. AI makes this easier:&nbsp;Swift Ideation and Content Creation: AI gives us fresh ideas and fast content, but we must refine output to make it unique. The catch is to use prompts wisely. Commands like 'act as a GenZ' can generate content tailored to an expert tone. If you don’t like the output, refine your prompts and train AI. Sample commands:&nbsp;‘Give me 10 post ideas to sell ocean-view rooms for Valentine’s Day.’‘Write 10 CTAs encouraging visitors to click on the sustainability offer link for World Tourism Day.’&nbsp;Visual Content Creation: AI isn’t limited to words. Platforms like MidJourney, DALL·E, Stable Diffusion, or Stockimg.ai can create mood boards, ad mockups, or even room visualisations. Again, the key is to be specific and paint a scene for effective output. Sample command: ‘Give me an image of a luxury beachside restaurant on the Caribbean Sea, elegant open-air seating, fine dining setup.’&nbsp;AI-Friendly Content Creation: Semrush recorded a 300% surge in website referrals from ChatGPT, showing why hoteliers must move beyond traditional SEO toward Generative Engine Optimization (GEO). Get structured content, so AI platforms can easily retrieve and showcase your hotel in search results.2. Personalising guest communicationHyper personalisation is a rising trend in hotel marketing, and its use cases are vast. But you can start using Generative AI for language translation, tailored emails, or even personalised offers on a booking type. The results can be significant: For instance, Hyatt used personalisation to boost revenues by $40 million in just six months.&nbsp;3. Improving SEO &amp; local visibilityWhile younger travellers (18–34) increasingly rely on AI assistants for search, a large portion of guests still use Google. That means SEO isn’t dead. Traditional tactics like crawlability and backlinks remain important. So you need an upgraded SEO strategy to increase your chances of being featured in AI-generated search summaries and Google rankings. Here's how AI can help you. Sample prompt: ‘Create a list of long-tail keywords for a sustainable resort in Spain.’4. Competitor analysis &amp; guest review insightsFrom monitoring competitions, summarising reviews to analysing market trends, platforms like ChatGPT or Perplexity can highlight where your competitors are winning or where they’re falling short. It can also crunch historical data, pricing reports, and guest patterns faster than any human team. Sample prompt: ‘Compare the positioning and unique selling points of [Hotel Name] with its top 5 competitors in Spain.’5. Data analysisFrom social media reports to booking history, AI tools can spot patterns that humans might overlook. You can feed data into AI systems to understand which posts perform best, what days generate the most engagement, or which offers resonate most with certain guest segments.&nbsp;Important considerations before getting startedFact-check everything: AI content can be fast but not always accurate. Proof check every output. Don’t hurt any sentiments.&nbsp;&nbsp;Data privacy first: Never share phone numbers, or sensitive details on public platforms. Use guest data responsibly and ethically. Tell guests when and how AI is used to build trust.&nbsp;Stay compliant: AI usage rules vary geographically, track legal updates.&nbsp;Structured, real-time data: AI relies on strong data, so build your datasets wisely. Keep it up to date.&nbsp;Control your brand narrative: Monitor how AI platforms display your hotel’s information to ensure accurate representation.Generative AI is not here to replace hoteliers, it's here to help both boutique hotels and global brands do more with less. If 81% of industry leaders see value in Gen AI, can your hotel afford to wait?&nbsp;&nbsp;Register now to start your journey and explore how our Marketing Suite solutions can elevate your hotel marketing strategies—leveraging the power of AI and beyond.&nbsp;Register your property

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Generative AI in Hotel Marketing: How to Use it for Smarter Hospitality

Tourism has always been more than numbers on a balance sheet. Beyond driving economies, it protects ecosystems, empowers communities, and preserves cultures.&nbsp;Rwanda’s gorilla tourism is a powerful example where visitor revenue helped double the mountain gorilla population, generating millions in income, funding over 700 community projects, and reinvestment in conservation to reduce poaching. This shows how tourism can simultaneously protect nature and uplift local communities.&nbsp;But growth brings responsibility.&nbsp;While global tourism revenue is projected to hit USD 1.39 trillion by 2030, as per Statista, overtourism continues to strain the environment and cultural heritage. That’s why every year, on 27th September, World Tourism Day reminds us of tourism’s broader role in shaping a sustainable future.&nbsp;This year’s theme, ‘Tourism and Sustainable Transformation’, is especially relevant for hotels. According to the Sustainable Tourism report by Technavio, the sustainable tourism market is projected to grow by USD 508 billion between 2025–2029. So, it's clear: conscious travellers are coming to you, and you can’t ignore sustainable hotel practices anymore.&nbsp;For hoteliers, becoming a ‘green hotel’ is more than compliance. It's about tapping into a growing market while making a meaningful difference. In this article, we’ll explore what this year’s theme means for hotels, why sustainability is non-negotiable, and how distribution partners like Hotelbeds, as part of HBX Group, can help you with sustainable hotel strategies.&nbsp;World Tourism Day 2025: The Era of Hotel TransformationTourism has always been a focal point of connecting people, the environment, and economies. But without care, it can also put pressure on the very places and communities it aims to protect and promote. Now the travel industry is being called to transform.&nbsp;The World Tourism Day 2025 theme, ‘Tourism and Sustainable Transformation’, shines a spotlight on how our hospitality sector, one with the broadest economic reach and deepest social impact, can be a force for both people and planet.&nbsp;The World Economic Forum outlines these three key opportunities shaping the future of sustainable tourism in their ‘Embracing Sustainable and Inclusive’ paper:&nbsp;Empowering Local Communities: Supporting education, skills, and entrepreneurship so that tourism uplifts lives and preserves culture. Some great programmes increased destination income over $5,500 per capita per annum.&nbsp;Promoting Inclusion: Opening doors for women, youth, and underrepresented groups while offering diverse cultural experiences that build understanding.&nbsp;Protecting the Environment: Driving regenerative models that conserve ecosystems and channel revenue back into conservation.&nbsp;For hotels, this is both a responsibility and an opportunity to move beyond business and embrace eco-friendly hotel practices that safeguard ecosystems, uplift communities, and appeal to a new generation of conscious travellers.We would like to call this the era of hotel transformation.&nbsp;Why Sustainability Matters for Hotels?As tourism continues to grow, hotels sit at the centre of this transformation. Statista projects the hotel market will reach US $455.15 billion by 2025, with 1.86 billion users by 2030. And this impact goes beyond economics.&nbsp;In Diriyah, Saudi Arabia, cultural restoration through the UNESCO World Heritage Site and Bujairi Terrace has already drawn over 2 million visitors since 2022—showing how hospitality can drive cultural preservation and sustainable tourism growth.&nbsp;Not just that, travellers are also demanding change. According to Booking.com:&nbsp;93% plan to make more sustainable travel choices by 2025.53% are conscious of travel’s impact on communities and the environment.&nbsp;Top areas where travellers want to support are better transportation (38%), waste management (37%), and environmental conservation (32%).&nbsp;Hotels that embrace this shift can lead the industry as true agents of sustainable transformation.&nbsp;How to Become a Sustainable Hotel?Each hotel is uniquely positioned to lead sustainable change by integrating meaningful practices into everyday operations. Some of them can be:&nbsp;Leverage tech: Use AI and big data to personalise your guest journeys while nudging travellers to eco-friendly restaurants, public transport, or authentic cultural experiences. Implement green hotel marketing strategies to promote offerings.&nbsp;Get Authorised: Certification is a critical step to prove your position. We recommend WTTC’s Hotel Sustainability Basics and the Global Sustainable Tourism Council (GSTC) Criteria, which cover sustainable management, socioeconomic benefits, cultural preservation, and environmental protection. Beyond these, eco-certifications like LEED and BREEAM elevate credibility in global markets. Here’s our guide to obtaining your hotel sustainability certification.&nbsp;&nbsp;Eco-friendly Dining and Transportation: Food provision offers another opportunity with sourcing local and seasonal produce, reducing food waste through donations or smart partnerships, and rethinking buffets. All these contribute to stronger community and environmental outcomes. Also, provide information on trains, buses, and metro routes so guests can choose low-carbon options while reducing the environmental footprint of travel.&nbsp;&nbsp;Shape Guest Behaviour: Recommend lesser-known sites, encourage authentic cultural immersion through workshops and integrated experiences, and inspire deeper respect for local traditions. Promote ethical wildlife tours and avoid exploitative practices to build long-term trust with conscious travellers.&nbsp;&nbsp;The path is clear: offer green packages, incentivise guests to use eco-friendly services, host cultural exchanges, and run eco-awareness campaigns that make sustainability part of the guest journey.&nbsp;But still, there are many other adaptations. Some strategies are simple, others transformative, but all make a difference. Look at these hotels:&nbsp;Eco-Friendly Operations: Grand Hotel Portovenere (Italy) sources zero-kilometre products and offers reusable bottles, proving small actions shape guest behaviour.&nbsp;&nbsp;Community empowerment: Marriott India is training thousands of youth in Jammu and Kashmir, shaping a resilient hospitality workforce.&nbsp;Impact-driven initiatives: Six Senses Yao Noi, Thailand, provides clean water access to over 104,000 people through its initiatives, while Hilton’s Travel with Purpose has delivered 1.6 million meals and 1.5 million pounds of food to disaster-hit communities. Then, Madifushi Private Island, Maldives, planted 5,000 coconut trees to safeguard ecosystems.&nbsp;&nbsp;These implementations show that hotels can extend hospitality far beyond their gates. Are you ready for this, too?Turning Sustainability into GrowthBut being part of the sustainable travel trend is not enough. You need to be seen.&nbsp;That’s where we step in. Through our Sustainable Hotels Programme, we make sure your efforts are visible to the travellers and partners who care most. By joining, you benefit from:&nbsp;Stronger visibility in distribution: Sustainable properties appear under the dedicated ‘Sustainable Hotels’ filter on our booking platforms, making it easier for conscious travellers and partners to find you.&nbsp;Marketing that tells your story: From targeted email campaigns to dedicated banners and landing pages, your initiatives will be in the spotlight.&nbsp;Proven impact from campaigns: Our partnership with Accor Hotels scaled plastic-free hotels from just 500 to 5,000 in one year, showing how collective action drives measurable change.&nbsp;Access to high-demand travellers: Bookings for certified sustainable hotels in our portfolio grew 30% between 2022-2023. Today, we feature 40,000+ certified properties.&nbsp;Insights into traveller intent: Our sustainability landing pages are consistently the most visited, proof that demand for eco-conscious stays is outpacing the market.Why B2B Distribution Matters for Sustainable HotelsThrough Hotelbeds’ B2B distribution network, you can:&nbsp;Reach global demand: Connect with 60,000 travel distributors and corporate buyers actively searching for sustainable stays.&nbsp;Win preferred partnerships: Many travel sellers now prioritise suppliers with credible ESG practices, and we help you reach them.&nbsp;Unlock revenue growth: Sustainable hotels are not just popular, they are profitable, capturing the fastest-growing segment of the market.&nbsp;Build long-term trust: Being part of a verified network gives travellers and partners confidence that your commitments are real.&nbsp;If you are ready to transform your hotel into a sustainability growth machine, register with us today!&nbsp;List your property

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World Tourism Day: Leading the Change from Your Hotel

&nbsp;Travellers don’t want to wait; they expect instant, accurate results when searching for hotels or packages. Behind the scenes, the Hotelbeds Cache API makes that possible.Travel APIs: What is our Cache API?Let’s say you’re a travel distributor working with Hotelbeds, and you offer thousands of products across your website, mobile app, and third-party platforms. You need to quickly show prices and availability for all these products at the same time, without sending a separate request to Hotelbeds for each search. That’s where the Cache API comes in.&nbsp;With the Cache API, you can download Hotelbeds’ data files and store them locally in your own system. This way, your customers enjoy faster search, while you provide a better user experience.&nbsp;Why are Cache APIs important for the travel industry?If you’re managing large amounts of traffic, publishing on third-party websites, or building packages that need instant price and availability data, a Cache API can help. Here are some benefits of using it:Speed and efficiency: You’ll display availability and pricing information instantly, without waiting for live API calls.Better user experience: Customers see accurate, instant results, which keeps them engaged.Reduced load on backend systems: You minimise repeated live queries and store key information on your local system.Dynamic package content: You can use Cache APIs across hotels, transfers, and activities to offer personalised travel packages.Improved conversion rates: Your users are more likely to complete the booking when the experience is fast and reliable.Cost savings: Fewer live requests reduce the operational costs.&nbsp;Discover more about our travel APIs with an introduction to Hotelbeds' API services and integrations for hotel APIs and experience APIs here.&nbsp;What are the roles of the Hotelbeds Cache API?On Hotelbeds, you’ll find Cache APIs across three products: Hotels, Activities, and Transfers. Let’s take a closer look at each:Hotels Cache APIWith Hotels Cache API, you’ll have access to all the hotel prices and availability on Hotelbeds, so you can create travel packages or upload the data on third-party platforms.&nbsp;When using the Hotels Cache API, you have two options:1. Retrieving all the Hotelbeds filesThis workflow retrieves all available data from Hotelbeds and replaces your existing data. You’ll receive the files in a .zip format. Once unzipped, you’ll be able to access and load the full dataset into your system. The process is simple and straightforward, but keep in mind that you’ll have larger downloads.&nbsp;This is recommended for the first setup, full refreshes or fixing data mismatches.&nbsp;2. Managing only the updatesThe second option is to update instead of replace. This is useful when you want to update some parts of the data and don’t want to overwrite the unchanged parts. If you choose this option, you’ll have smaller downloads, but a more complex workflow.&nbsp;This is recommended for ongoing updates after initial setup to keep data fresh. Updates can be requested once per hour.&nbsp;Transfer Cache APIWith the Transfers Cache API, you can download data such as currencies, vehicle types, pickup points, routes, terminals, and more. For example, if you’re showing airport transfer options, you can preload all relevant routes and pickup points so your users get instant search results without waiting.&nbsp;This data is delivered via HTTPS GET requests, and responses come in JSON format, so it’s easy to work with using most modern programming languages.Activities Cache APIThe Activities API allows users to map all of the activities listed as 'active' in a destination. This API does not provide any price or availability information, but forms a vital component of our API Suite by allowing our partners to accurately determine which activities are active, and therefore sellable, in each of the destinations we offer.&nbsp;Speed up your travel business with our Hotelbeds API SuitePartner with Hotelbeds to use all our API solutions: our Cache API for fast, up-to-date pricing and availability, the Booking API for real-time reservations and confirmations, and the Content API for hotel and activity details like descriptions and images.&nbsp;Our travel API services, gathered together into our powerful API Suite offer these three solutions to empower your business and activate an optimised travel booking process and experience for both your business and end customers.&nbsp;Depending on your company’s size and scope of operations, you can pick the right framework to integrate into your existing system, with an API solution that can be tailored to your exact needs.&nbsp;Sign up today to discover a faster, more intuitive booking experience which reduces end-to-end friction.&nbsp;

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Travel Tech Solutions: What are the Benefits of a Powerful Cache API?

&nbsp;As we look ever-forwards in the travel industry, the trend of solo travel is projected to offer significant opportunities beyond just today's demand. In fact, recent reports suggest that around 76% of Gen Z and Millennial travellers plan to embark on solo travel experiences this year, while 56% of solo travellers as a whole demographic would rather opt for a shorter weekend getaway, rather than a long-haul trip.&nbsp;&nbsp;And while independent travel itself is not a new concept, the rise of solo travel as a key travel trend for this year and beyond can be in part attributed to the fallout of a post-pandemic traveller. Many people across the world became more comfortable with our own company, and this has given rise to a modern traveller more at ease, and more likely to, put their own aspirations and desires over the challenges of organsing travel experiences that cater to a group, or even a partner. This demographic is not just looking for adventure, but also desiring tailored experiences that foster connection and creativity.&nbsp;The rising trend of solo travel is reshaping the travel landscape, presenting a significant opportunity for tour operators and travel distributors. With more individuals seeking independence and personal growth through their journeys, accommodating solo travellers is essential for travel distributors looking to stay competitive in the travel industry.&nbsp;&nbsp;By embracing this trend, travel distributors can expand their offerings, attract a diverse clientele, and enhance customer satisfaction, ultimately leading to increased bookings and loyalty.&nbsp;For travel distributors, the value lies in understanding the key driving factors behind this demand, to better capitalise on the solo travel market in today's landscape. Discover some of the key motivators for solo travel below, alongside some travel experience recommendations you can apply to your own business models and offerings in order to attract and retain today's solo travel market.&nbsp;&nbsp;And to level-up your appeal, partnering with Hotelbeds, as part of HBX Group, a leading TravelTech ecosystem player, allows you to empower choice for end travellers as a result of our powerful travel booking solutions, expansive portfolio, and real-time travel insights. Sign up today to join the Hotelbeds network.&nbsp;Key Drivers of Solo Travel in 2025Growing Demand for Personal DevelopmentAround 70% of millennials and Gen Z reported that travel helps them grow personally. This desire for self-discovery and empowerment is prompting more individuals to embark on journeys alone.&nbsp;This trend is particularly evident among younger generations who prioritise experiences over possessions and seek opportunities to connect with themselves and the world. It’s been proven that Gen Z and Millennials, for example, would rather spend on travel than anything else. This is a key indicator of the importance of travel not only as a hobby or a way to spend time, but also to further their lived experiences and express themselves. A recent study by Booking.com also supports the idea that many solo travellers are motivated by the desire for self-growth and exploration, noticing an uptick in parents embracing child-free trips.Experiential and Interest-Based TravelTravel has become much more experience focused, which lends itself well to solo adventures. Recent travel trends support this, seen in the propulsion of niche tourism into more mainstream travel motivators – such as the boom in ‘gamification’, arts-focused tourism, sports travel and music tourism – but also the continued demand for authentic interactions and meaningful activities tailored to each individual traveller. Gone are the days of ‘checkbox’ travel. Today, travellers want personalised, bespoke experiences focused on proactive travel, not passive sightseeing.Digital TransformationWith 85% of travellers citing online resources as crucial for planning their trips, technology has made solo travel more accessible. With access to vast resources, travel forums, social media communities, and accommodation solutions, individuals travelling alone can feel secure and supported as they navigate new environments. Plus, websites and mobile apps offer instant information and booking options.Growing Demand for Female Solo TravelSafety and planning are key for female solo travellers, with destinations like Japan and Portugal being popular choices, and increasingly available resources to help with planning and safety precautions.&nbsp;Popular travel trends have included ‘MeMoons’, solo honeymoons which are becoming increasingly common for today’s female solo travellers. Citizen Femme’s The Future of Female-Led Travel: 2025-2030 Report also highlights that self-discovery and experiential travel are key driving forces behind solo female travel, in line with wider solo travel motivators. A key example from this report highlighted the success of Discover Africa, a luxury safari company, who reported that their solo travel enquiries had doubled, and that women made up 70% of those bookings.&nbsp;&nbsp;Luxury travel lends itself well to solo travel, and can form a key consideration for travel distributors wanting to capitalise on female solo travel, due to the bespoke, inherently personal and customer-centric approach of these experiences.Unique and Authentic ExperiencesThere is a growing desire among solo travellers for unique, immersive experiences that allow them to engage with local cultures. This has led to an increased demand for personalised tours, culinary experiences, and authentic cultural exchanges.&nbsp;According to research from Forbes, 78% of solo travellers prefer immersing themselves in local cultures rather than sticking to traditional tourist spots. Tailoring experiences to include local interactions and unique adventures will attract this demographic.Mental Health AwarenessThe desire for mental wellness through travel has surged, with 64% of recently surveyed travellers indicating that travel helps to alleviate stress. As mental health continues to be a focal point for many, the therapeutic aspects of solo travel will drive more individuals to explore alone, to recentre themselves, engage in meaningful interactions with others, and disconnect from the often tiring and demanding roles and responsibilities of everyday life.&nbsp;How Travel Distributors Can Capitalise on the Solo Travel TrendCurate Tailored Packages: Distributors should create exclusive packages for solo travellers, featuring customisable itineraries, social activities, and unique experiences. Highlighting the option to join smaller group tours or workshops can enhance the social aspect of travelling alone.&nbsp;Emphasise Safety and Flexibility: In a time where safety remains a concern, offering detailed information on health measures implemented at accommodations, along with flexible booking options that allow easy changes, will be crucial in attracting solo travellers.&nbsp;Leverage Technology: The use of digital tools can enhance the solo travel experience. Offering apps that provide real-time support, local guides, and traveller networking opportunities can ease the concerns some may have about travelling alone.&nbsp;Provide Local Insights and Recommendations: Establish partnerships with local guides to offer authentic experiences that connect solo travellers with their destinations. Promote accommodations known for being solo-friendly, highlighting shared spaces for socialising or activities, such as co-living spaces or local dining bars where travellers can mingle.&nbsp;Market to Diverse Demographics: Recognise that solo travel is not only popular among young adults! Research indicates that solo travel spans various age groups, including seniors and working professionals seeking escapes. Create and promote marketing campaigns that speak to different demographics, including seniors, parents, and professionals from all different walks of life and markets.&nbsp;Safety Concerns and Support Systems: A recent study found that 61% of solo travellers prioritise safety when choosing their destinations and accommodations. Travel distributors need to emphasise safety measures, flexible cancellation policies, and 24/7 customer support in their offerings, as well as additional security like comprehensive travel insurance.&nbsp;Recommended Travel Experiences for Solo TravellersAs travel distributors, consider the following experiences and how these can be tailored to each solo traveller’s unique preferences. Consider these overarching travel types in relation to where your unique growth opportunities lie, either in the partnerships you have, the products you offer, or the packages you curate:&nbsp;Culinary Classes and Food Tours: Engage solo travellers by offering cooking classes with local chefs or curated food tours to explore regional delicacies, allowing for both culinary knowledge and social interaction.&nbsp;Wellness Retreats: While wellness-focused travel is certainly not a new consideration or travel motivation in the industry, its popularity is once again on the rise, with key considerations shifting towards preventative healthcare and ‘longevity’ wellness.&nbsp;You might offer package trips and recommendations that include yoga, meditation, and health workshops, catering to travellers looking for rejuvenation and reflection. For travellers who are looking to engage in ‘longevity wellness’, why not consider ‘high-tech’ wellness programmes? Medical spas, retreats, and wellness centres are available all around the world, with some forming ideal destination hotels for travellers looking to escape, unwind and detox. These programmes could be related to beauty, fitness, anti-ageing, or mindfulness, helping clients reach their wellness goals.&nbsp;Adventure Experiences: Offering those travelling solo a chance to experience the authentic natural beauty of a destination coincides with the noticeable rise in nature tourism and nature adventure tourism. Suggest experiential trips which uncover natural landscapes, or activity-focused packages like hiking, cycling or water sports, just as a few examples, where travellers can both challenge themselves and meet like-minded individuals.&nbsp;Prioritising accessible adventure also aligns with today’s shift towards ‘soft adventure’, a key sub-trend within adventure travel, with such activities like wildlife watching, hiking and cycling accounting for 72% of the market share! Many are seeking unique experiences such as wildlife watching in the Galapagos Islands, hiking in Madeira, or exploring Costa Rica, just as a few examples!&nbsp;Cultural Immersion Experiences: Create itineraries that delve into local traditions, arts, and crafts, enabling solo travellers to connect with the local community meaningfully. Consider the benefits of offering alternative destinations, or ‘detour destinations’ to travellers who are looking for meaningful experiences, as a chance to get away from the crowds and get under the skin of their destination of choice.&nbsp;Socialising Opportunities: Group travel comprised of solo individuals can help to encourage solo travellers connect through organised outings or events, such as city tours or group dinners, fostering a sense of community while travelling. Group travel like this also allows for individual itineraries for more independent travellers, or the comfort and security of like-minded travellers for those travelling solo for the first time.&nbsp;Solo-Friendly Accommodations: Partner with and offer hostels and boutique hotels that offer shared spaces, communal activities, and solo-specific amenities, ensuring comfort and connectivity for those travelling alone. This is where having an expansive portfolio of accommodation options at your disposal offers valuable benefits – such as the 250,000+ hotels we offer as Hotelbeds.&nbsp;Plus, with everything from eco-friendly lodges to 5* luxury and budget-friendly options on offer, you can better meet the needs of solo travellers in today’s landscape, no matter their personal preference or chosen destination.&nbsp;Destination Recommendations for Solo TravellersEurope: Many are drawn to Europe for its history, culture, and ease of travel. Specifically, countries like Portugal, Italy, and Spain are experiencing a surge in solo traveller interest.Asia: Japan, Thailand, and India are also highly recommended for solo travellers.Other Destinations: Iceland, Australia, New Zealand, Canada, and Egypt are frequently mentioned as great places to explore solo.&nbsp;The evolution of solo travel into 2025 presents a fertile ground for travel distributors willing to adapt to new consumer demands. By embracing the drivers behind this trend and adjusting offerings accordingly, tour operators and OTAs can create experiences that resonate with solo travellers.&nbsp;Focusing on safety, flexibility, and authentic engagements is essential in capturing this burgeoning market and will position your brand as a leader in providing enriching travel experiences for individuals venturing out on their own.&nbsp;Not to mention, increasing the scope of your offering as a travel distributor is a key factor when it comes to attracting, and retaining, today’s solo traveller. As personal as travel is, it’s critical that you’re able to provide the depth and breadth of travel experiences that today’s independent traveller is looking for.&nbsp;With 250,000+ hotels in 170+ countries in our portfolio, thousands of direct contracts for competitive rates, as well as exclusive rates and availabilities, alongside 23,000+ experiences, global transfer routes and car hire services, our portfolio provides you with the travel products required to meet the needs of today’s, and tomorrow’s, traveller.&nbsp;Discover more about our Hotelbeds offering as part of HBX Group, a leading TravelTech ecosystem, here.&nbsp;&nbsp;

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solo travel demand drivers in 2025 hotelbeds

Travel Trends: What Are the Key Trends Driving Solo Travel Demand in 2025?

Rising acquisition costs, fluctuating occupancy, and guest segmentation. Do these challenges sound familiar?&nbsp;As you know, growing your hotel business means more than just bookings, it means finding quality demand, streamlining operations, and standing out in an increasingly competitive market.&nbsp;With over 514,000 new rooms projected to launch in 2025 (Top Hotel Projects), standing out is getting tougher. Meanwhile, over 45% of guests base their decisions on pricing, location, and reviews, raising the stakes even higher.&nbsp;But the good news? You don’t have to face these challenges alone.&nbsp;We’re dedicated to being your hotel partner so you achieve higher booking rate, better demand, and increased operational efficiency. From seamless tech integrations to targeted B2B distribution, we connect you with quality clients that you simply can’t access elsewhere. Using our marketing strategies, we put your property where it matters most.&nbsp;This article will walk you through the many reasons why hoteliers choose Hotelbeds, and how we’re helping more than a quarter of a million properties increase revenue and streamline operations worldwide.&nbsp;1. Smarter distribution for smart hoteliersRunning a hotel today means more than just being fully booked—it’s about controlling rates, reducing costs, and attracting the right guests. Our strategic B2B hotel distribution helps you achieve exactly that.&nbsp;Our distribution strategy is built to grow your revenue, ease day-to-day operations, and give you full control over your rate strategy.&nbsp;Once you register on our portal, you tap into a carefully segmented network of 60,000+ B2B travel distributors, including airlines, tour operators, retail travel agencies, among others. These are audiences that bring high-value bookings you won’t get elsewhere. Plus, 1,000+ local experts support you like an extension of your sales team.&nbsp;&nbsp;2. Attract the right guests, not just more guestsIf you want stability, profitability, and control, you should focus on better demand and not just more demand. That’s the kind of demand we help generate. In fact, 70% of our bookings come from long-haul guests, giving your hotel access to new revenue streams and strengthening your booking pipeline with market diversification.&nbsp;Most importantly, we help you reach ‘high-value guests’ so you get:&nbsp;Longer stays (4+ nights = lower turnover)Earlier bookings (2+ months out = easier planning)Higher ADRs (up to 35% more)Guests who spend more on extrasReduced cancellation rates&nbsp;3. Your day-to-day, simplified with the Partner PortalManaging a hotel requires constant attention to detail and the right tools to stay ahead. That’s why we provide every partner with free access to the Hotelbeds’ Partner Portal, a powerful, all-in-one platform built to support your team’s daily operations and boost performance.&nbsp;Once your property is onboarded, you’ll receive login credentials to explore the Portal’s intuitive dashboard and get started right away. Designed specifically for hoteliers, this tool gives you full control and visibility over your bookings, pricing, availability, and performance.Here are some of the important operations you can do:&nbsp;Update your hotel profile, photos, and amenities with ease.Adjust rates, inventory, and availability in real time.Create targeted offers (early bird, long stay, last-minute) and promote them instantly.Monitor bookings and cancellations.Track guest arrivals, compare competitor pricing, and access payment info.Manage channel manager connectivity and troubleshoot integration issues.Contact our support team directly through a quick, category-based webform.&nbsp;You’ll also gain access to monthly promotions, curated based on guest trends and seasonality, to drive even more demand.&nbsp;4. Reach your ideal audience with our marketing campaignsGetting noticed by the right travel buyers can be tough, especially during peak seasons. That’s why we run targeted marketing campaigns that spotlight participating hotels to our global network of B2B travel partners at no extra cost.&nbsp;Your property gains prominent exposure through:&nbsp;Dedicated landing pagesBanner placements on our booking platformsTargeted email campaigns and multilingual social media posts&nbsp;These campaigns are aligned with market trends, seasonal travel patterns, and high-booking windows to ensure visibility when it matters most. Popular campaigns like Black Friday, New Year Sales, and March Markdowns drive strong results. For example: Our 2024-2025 Black Friday hotels saw 51% better performance vs. their benchmarks.&nbsp;Whether it's a global or regional campaign, our hotel marketing campaigns help you attract your ideal guests. After each campaign, we’ll send you a report comparing your performance to similar hotels so you can see the impact clearly.&nbsp;5. Continuous optimisation to maximise resultsKeeping up with today’s distribution demands can be overwhelming. That’s where our Optimisation Campaigns come in. Designed to proactively boost your hotel’s performance, these initiatives support you with the right data, visibility, and actions to help your property stay ahead.&nbsp;Two of our main programmes include:&nbsp;Partner Accelerator Programme is available to hotels that are already distributing through Hotelbeds. If your goal is to expand your reach, boost visibility, or tap into international markets, this programme is for you. Using market insights, competitor data, and AI-powered analytics, our system identifies personalised opportunities for your property that could generate additional room nights over the next 12 months.&nbsp;&nbsp;Hotel Onboarding Programme helps your property go live in under 48 hours after you register with us. An assigned agent guides you through setup, from rate plans to content uploads. You’ll receive support emails and access to tools like the Partner Portal to optimise visibility, join campaigns, and start receiving bookings fast.&nbsp;6. Go beyond marketing with our Marketing SuiteEvery property has different goals—whether it's targeting premium travellers, launching co-branded promotions, or gaining more control over how and where you appear. That's why we offer a full range of flexible marketing for hotels designed to give your hotel the visibility it needs—on your terms. With our support, you can:&nbsp;Reach high-value, niche, or premium segmentsCustomise your messaging and brandingLaunch targeted, co-branded campaigns&nbsp;For hotel groups or independent properties seeking a more tailored approach, we provide fully customisable campaigns developed by our in-house team of experts. We’ll work with you to build a strategy that aligns with your brand and connects with the right buyers through the right channels.&nbsp;7. Being your Preferred PartnerOur Hotelbeds Preferred Partnership is more than a commercial model — it’s a dynamic growth engine, shaped by hospitality experts around your hotel’s needs and designed to evolve with your journey.&nbsp;By becoming a preferred partner, you gain access to bespoke solutions tailored to your business goals — empowering you to unlock unprecedented growth, protect your ADR, and navigate market complexity with confidence. You stay in control, while we help you keep uncertainty out of the equation.&nbsp;Whether you’re looking to reduce operational costs, increase revenue, or strengthen your position in a competitive market, our team will work closely with you to craft a strategic agreement that evolves with your needs.&nbsp;8. Unlock more solutions with HBX GroupHotelbeds is part of HBX Group—a global TravelTech leader offering more than just distribution. Through HBX, hoteliers gain access to a full suite of advanced solutions across fintech, insurtech, digital marketing, and more. Whether you need secure payment options, guest protection services, or enhanced promotional tools, HBX Group helps you streamline operations and unlock new revenue opportunities, all under one trusted umbrella.&nbsp;Ready to grow with us?With Hotelbeds, you get more than a distribution partner; you gain access to unmatched global reach, better quality demand, marketing flexibility, and hands-on support at every step.&nbsp;Join thousands of hotels already benefiting from smarter B2B distribution. Register today and discover how you can transform your performance.&nbsp;Register your property&nbsp;Want to learn more about how to boost hotel revenue with the right B2B strategy and Hotelbeds? Download our free guide below.

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Why More Hotels Are Choosing Hotelbeds as Their Distribution Partner

Getting your rooms booked is more demanding than ever. Hotels spend valuable time compiling reports, struggle to track real-time demand, and face growing pressure to align rates across multiple platforms.&nbsp;Larger chains deal with fragmented data and complex vendor networks, while mid-sized and independent hotels often lack the tools or internal resources to respond swiftly.&nbsp;That’s why a trusted B2B distribution partner is more than helpful—it’s essential. With streamlined access to global markets, reliable placement strategies, and time-saving tools, you can stay competitive without overstretching your team.&nbsp;Our Partner Accelerator Programme is built to support hotels that have completed their onboarding, have at least one direct contract with Hotelbeds, and are already distributing with us — connecting you to high-value hotel guests and providing hands-on guidance to set you up for long-term success.&nbsp;The Partner Accelerator Programme is designed to support connecting you with high-value guests. In this article, we’ll explore how the Partner Accelerator Programme can strengthen your hotel distribution strategy and help you grow.&nbsp;&nbsp;What is the Partner Accelerator Programme?We call it a ‘partner accelerator’ for a reason—because we work with you like a true partner would. With honesty, clarity, and a focus on your growth, this free programme is built to help you grow your bookings and optimise performance from day one.&nbsp;Once your hotel is set up in our portal, we continue to support you actively. Using market insights, competitor data, and AI-powered analytics, our system identifies personalised opportunities for your property that could generate additional room nights over the next 12 months. These insights are actionable and designed for you to implement independently.&nbsp;Your rooms will be showcased to over 60,000 global travel distributors (agencies, tour operators, OTAs, and airlines, among others). We segment these into 11 distinct types and monitor their distribution to ensure smart rate management and tailored exposure.&nbsp;You’ll also be backed by 1,000+ market-based experts who act as an extension of your sales team. Our aim is simple: to accelerate your performance and bring your full booking potential to life.&nbsp;How does the Partner Accelerator Programme work?The Partner Accelerator Programme is available to hotels that are already distributing through Hotelbeds. Once you're up and running, this programme kicks in to help you grow further — combining smart tools, personalised insights, and expert guidance to ensure you get the most out of your partnership with us:&nbsp;Real-time recommendations in your Partner Portal with guided walkthroughs.Weekly emails featuring fresh insights and tailored advice.Monthly reports tracking your progress and spotlighting key opportunities.&nbsp;Each month, you’ll see both what you’ve achieved and what’s still possible, giving you a clear roadmap to maximise your performance.&nbsp;Who can benefit from this programme?The Partner Accelerator Programme is designed for all Hotelbeds partners –free of charge. If your goal is to expand your reach, boost visibility, or tap into international markets, this programme is for you. Besides, no matter the size or type of your property — whether you're an independent hotel or part of a chain — the Partner Accelerator is designed to support your growth every step of the way.&nbsp;Why is this relevant for your property?Open to all properties: This programme is built for all types and sizes of accommodation.&nbsp;Tailored growth insights: We analyse your destination, competition, and property data to uncover where their demand is coming from — enabling you to apply these insights to strengthen your own strategy.&nbsp;Strategic opportunity alerts: You’ll discover high-demand opportunities you haven’t activated yet so you move closer to your full booking potential.&nbsp;Ongoing communication: Receive timely updates and recommendations through email and in-platform messages, so you never miss an opportunity to grow.&nbsp;7 main features that will help boost your bookingsKey date availability alerts: Get timely notifications when your rooms or meal plans are missing availability for high-demand dates so you don’t miss potential bookings.&nbsp;Opportunities to match market demand: Get data-driven suggestions from our analysis of competition, location to add services or rates that align with current traveller preferences in your area.&nbsp;Unlock your full market potential: If you have availability but are not getting bookings, we suggest strategies to improve your conversion rate.&nbsp;Active offer optimisation: Get support in enhancing the performance of your promotions, ensuring they stay competitive and appealing.&nbsp;Stronger market positioning tips: Get guidance on how to improve your commercial conditions and stand out against competing properties in your destination.&nbsp;Profile content upgrades: We review your profile information to ensure it reflects your hotel’s full potential and provide tips to enhance it.&nbsp;Demand unblockers: Get help identifying and fixing issues like market exclusions, booking restrictions, or stay rules that may be limiting your visibility or sales.&nbsp;The real impact of having a strategic partner for your hotelThis isn’t just about being visible or increasing bookings. In today’s market, simply having rooms available online is no longer enough. What truly makes the difference is having a partner—one that understands your goals and works alongside you to achieve them.&nbsp;That’s exactly what the Partner Accelerator Programme is built for.&nbsp;With decades of experience in B2B distribution, we at Hotelbeds have fine-tuned a model that does more than just drive volume. It delivers value. We help you attract the customers who stay longer, spend more, and book in advance without undercutting your rates or compromising your brand.&nbsp;Today, over 250,000 hotels worldwide trust us to help them reach 190+ source markets with efficiency and confidence.&nbsp;When you partner with Hotelbeds, you’re not just getting listed—you’re being guided, supported, and seen. The Partner Accelerator is our newest programme, but we’re glad to already support our hotel partners with a wide range of tools, products, and services designed to maximise their bookings, streamline their processes, and increase their revenue.&nbsp;One clear example is the Hotel Onboarding Programme, which guides hotels through each step of the onboarding process and offers practical advice to streamline it and optimise their profile. This ensures hotels are ready to receive bookings as quickly as possible.&nbsp;For instance, Atlantis Alger Air de France, a four-star hotel located in Algeria, benefited from receiving its first international booking within 7 days from Europe, a key target market they’d struggled to access before.&nbsp;Sammy Andaloussi, their Director of Strategy and Operations, said, ‘The support from your agent and the onboarding process were excellent. Receiving weekly emails with clear steps made it easy for me to progress quickly.’&nbsp;Register your property today with HotelbedsWith over 60,000 global travel distributors, our network connects you with airlines, tour operators, travel agencies, and OTAs that work for your business goals—while we handle the complexity behind the scenes.&nbsp;Whether your goal is to break into international markets, grow your off-season occupancy, or tap into new segments, our exclusive programmes like the Partner Accelerator helps you get there faster.&nbsp;Ready to accelerate your growth? Become our partner today and discover how we can boost your property’s success!&nbsp;Register your property

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How Hotelbeds’ Partner Accelerator Programme Helps Hotels Succeed from Day One 

Some sectors are more vulnerable to cyberattacks than others, and the hospitality industry is one of them.&nbsp;Due to the vast amount of personal and financial data it handles daily, combined with increasing digitalisation, cybercriminals are seizing new opportunities to attack this industry.&nbsp;This landscape demands that hotels improve their cybersecurity measures not only to protect their guests but also to safeguard their business continuity.&nbsp;This article will explore how cybersecurity is currently affecting the hospitality sector, as well as the opinions of experts in the field.&nbsp;&nbsp;Cybersecurity Threats to the Hospitality Industry: An Overview &nbsp;Cybersecurity is becoming an increasingly prominent topic—and for obvious reasons. By 2025, global cybercrime costs are expected to reach $10.5 trillion, a remarkable rise compared to $3 trillion in 2015, reports Cybersecurity Ventures. &nbsp;&nbsp;Similarly, 60% of hotel cyberattacks by 2025 will be caused by vulnerabilities in connected devices like point-of-sale (POS) terminals and IoT devices.&nbsp;What does this mean? Hotels will need to continuously strengthen their security measures to protect both their guests and their business, as the associated costs—especially regarding reputation loss and customer trust—could soar.&nbsp;In relation to this, Scott Patterson, CEO of The Knox Corps and an expert on cybersecurity best practices, points out that 'there are organisations that, if attacked today, would not survive tomorrow. A breach could lead to bankruptcy, and customers’ financial and confidential information could be at risk.' &nbsp;This brings us to the next section of this article.&nbsp;&nbsp;Why Is the Hospitality Industry Particularly Vulnerable to Cyberattacks?To begin with, as Christo Butcher, Global Lead for Threat Intelligence at NCC Group and Fox-IT, explains, 'the travel sector is particularly friendly, making its employees vulnerable to social engineering attacks.'&nbsp;The helpfulness of staff can become an entry point for cyberattacks. 'Additionally, cybersecurity levels in the hospitality industry are often lower than in other sectors', Butcher adds.&nbsp;Apart from these factors, there are other reasons why hotels are an attractive target for cybercriminals, including:&nbsp;Sensitive Personal Data: Hotels store large amounts of information, from passport numbers to credit card details, making this data a lucrative target.&nbsp;Multiple Entry Points: Regarding this point, Scott Patterson states that 'the many access points in this sector make it easier to become compromised. Between email communications, phone calls, third parties, partnerships, websites, and even payments, the travel industry makes itself a prime target for cybercrime.'&nbsp;Third-Party Providers: Hotels often rely on third-party service providers, whose security practices can introduce additional risks.&nbsp;Employee Turnover: The high turnover rate in the hospitality sector can create gaps in cybersecurity training. By 2025, it's estimated that 70% of hotel staff will have access to sensitive data without continuous cybersecurity training, according to the World Economic Forum.&nbsp;Interconnected Systems: The integration of property management systems (PMS) with other platforms increases complexity and attack potential.&nbsp;Considering all this, the more knowledge we have about potential attacks, the better prepared the sector will be. This principle is also supported by Paula Felstead, our Chief Tech, Data and M&amp;A Officer at Hotelbeds: 'In an increasingly interconnected world, it's essential to champion awareness and collaboration around cybersecurity, empowering everyone to not just react to threats but to proactively work together.'&nbsp;Common Types of Cyberattacks Targeting Hotels in 2025There is no doubt that the hospitality industry faces many challenges when it comes to cybersecurity. This happens more often than we might think, and it’s important to talk about it to understand what new threats for hotels exist, what tactics cybercriminals are using and, most importantly, what solutions are effective.&nbsp;As Christo Butcher points out, 'While companies may be reluctant to admit they’ve been victims of cyberattacks, sharing their experiences, especially the technical details of the attacks, with trusted authorities like Fox-IT and NCC Group is crucial. Anonymous reporting helps the travel sector build stronger defences by learning from collective experiences, rather than keeping mistakes to themselves.'&nbsp;Here are some of the biggest challenges in the hospitality industry when it comes to cybersecurity for hotels:&nbsp;1. Social Engineering &amp; PhishingSocial engineering exploits the hospitality sector's customer service mindset, manipulating situations to benefit cybercriminals at the expense of targeted businesses.&nbsp;Social engineering exploits human psychology rather than technical vulnerabilities.&nbsp;Email Phishing: Deceptive emails designed to steal credentials.Spear Phishing: Attacks targeting specific individuals.Voice Phishing (Vishing): Fraudulent phone calls to extract confidential information.&nbsp;&nbsp;Prevention:Regular staff training on phishing and suspicious communication.Strong spam filters and email validation.Enable two-factor authentication (2FA) on all critical systems.&nbsp;2. Supply Chain VulnerabilitiesThe integrations between hotel systems and external suppliers are frequently targeted in cyberattacks. A weak point in an API can compromise the entire network.&nbsp;Prevention:Implement strict access control for third parties.Conduct regular audits of vendor cybersecurity policies.Use endpoint monitoring tools to detect anomalies.&nbsp;3. RansomwareThis type of attack involves locking down critical systems until a ransom is paid. These attacks are expected to rise significantly in the coming years, especially if adequate security solutions are not implemented.&nbsp;Prevention:Maintain secure, offline backups.Use advanced threat detection systems.Continuously educate teams on how to avoid suspicious links and downloads.&nbsp;4. Internet of Things (IoT) AttacksThe growing use of IoT devices in hotels, such as smart locks and climate control systems, increases vulnerabilities. Many IoT devices connect to the network without robust security.&nbsp;Prevention:Ensure IoT devices use secure, unique passwords.Regularly update IoT device software.Encrypt data transmitted by IoT devices. &nbsp;&nbsp;&nbsp;New &amp; Emerging Cyber Threats in 2025Deepfakes &amp; AI-generated AttacksDeepfake videos or audio generated by artificial intelligence can now convincingly impersonate a company executive or supplier—convincing staff to transfer money or share sensitive access credentials.Prevention:Establish internal verification protocols for all high-risk requests.Train staff to be cautious, even when the “source” appears legitimate.Learn more about deepfakes via the Spanish National Cybersecurity Institute.&nbsp;Identity Theft &amp; Credential HijackingAttackers are increasingly stealing staff or guest credentials, using them to gain persistent access to systems or resell on the dark web.Prevention:Implement 2FA or multi-factor authentication across all systems.Monitor for abnormal login patterns.Encourage use of secure password managers.&nbsp;New Malware-Based IntrusionsModern malware doesn’t just aim to cause disruption—it seeks ongoing, hidden access. Attackers may try to steal your password, then install malware that quietly monitors activity long-term.Prevention:Deploy endpoint detection and response (EDR) software.Limit administrative access to only essential users.Keep operating systems and software fully updated.&nbsp;Practical Cybersecurity Tips for Hoteliers1. Change Passwords RegularlyUse long, complex passwords and rotate them every few months. Avoid reusing passwords across systems. A compromised password is often the first gateway to broader attacks.&nbsp;2. Use Two-Factor Authentication (2FA)2FA adds an extra layer of protection, requiring not just a password but also a verification code sent to a separate device. It’s a simple yet powerful way to block unauthorised access.&nbsp;Many hospitality systems now support 2FA, and we strongly recommend all partners enable it. Our team can help walk you through this setup.&nbsp;Final ThoughtsThe cybersecurity landscape for the hospitality industry in 2025 presents significant challenges, but also opportunities for those who are prepared.&nbsp;The evolution of digital threats, especially with the rise of technologies like artificial intelligence and IoT, requires hotels to remain proactive in their defences.&nbsp;As Scott Patterson mentions, 'Before focusing on trends, focus on the basics.' With a solid strategy and a collaborative culture, the hospitality industry can successfully face cybersecurity challenges ahead. &nbsp;That’s why we encourage you to invest time and effort in learning more about the potential threats your property can face, and rely on partners committed to cybersecurity that won’t compromise your hotel, like Hotelbeds.&nbsp;As Paula Felstead points out, 'At HBX Group, we see cybersecurity as a communal obligation. We all owe it not only to our own organisations, but also to every individual and business connected to us. Every transaction made within this ecosystem reflects our duty, and over the past three years, we’ve faced emerging threats head-on by investing significantly in security. With a dedicated cybersecurity team, we’re committed to ensuring that every transaction is handled with care.' Are you interested in experiencing it first hand? Register your property today!&nbsp;Last but not least, we recommend you keep up with the latest travel trends and learn about those that will affect your property in the future. Don’t miss our articles on Wellness Travel, Experiential Travel, or Sustainable Tourism.&nbsp;

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Hotel Cybersecurity in 2025: Why your property can be a target

Traditionally associated with couples and groups, travel habits are shifting. Solo travel has emerged as one of 2025’s most influential trends, as confirmed by our Travel Trends Report for hoteliers, as well as those from Forbes and Hilton.&nbsp;Post-pandemic, more travellers are choosing to go solo—seeking independence, self-reflection, and trips aligned with personal values and well-being.&nbsp;The solo travel market is projected to reach USD 1.07 trillion by 2030, growing at a CAGR of 14.3% between 2025 and 2030. For hoteliers, this presents a strategic opportunity to engage a rapidly expanding audience and boost occupancy by delivering meaningful experiences.&nbsp;This guide outlines key aspects of the trend while offering actionable steps and hotel marketing strategies to help you stand out.&nbsp;What solo travel means today&nbsp;Solo travel has evolved beyond the stereotype of backpacking or travelling due to single status. It’s now an intentional decision made by people of all ages and backgrounds, driven by the desire for freedom, growth, and social connection. Advances in digital tools—from navigation apps to AI-driven planning—have made it easier and safer to travel alone.&nbsp;Solo Traveler World reports 58% of travellers prefer going alone because it lets them do what they want, when they want. Whether travelling independently or as part of a flexible group tour, solo guests value spontaneity, privacy, and purpose. For many, it’s a chance to reconnect with themselves and the world around them.&nbsp;According to Solo Traveler World, 75% of solo travellers prioritise personal benefits such as self-care and mental wellness. This reflects wider lifestyle shifts and hotels that understand this mindset and tailor services accordingly can unlock deeper guest loyalty and long-term growth.&nbsp;Who are today’s solo travellers?Solo travellers are far from a niche group. They range from young explorers to seasoned professionals. Understanding their motivations and travel styles is key for hoteliers to attract and serve this segment.Gen Z solo travellersThe ASA Travel Trend Report states that this movement is particularly strong among millennials and Gen Z, with 76% planning solo trips in 2025. For Gen Z, solo travel is about adventure, self-expression, and caring deeply about sustainability, culture, and purpose.&nbsp;According to Solo Travel Statistics 2025 by Condor Ferries, 58% of millennials travel solo, versus just 47% of older age groups, showing a generational shift towards independent travel.Memooners: The solo honeymoon trend&nbsp;Coined by Hilton, 'MeMooners' are travellers celebrating self-love and me-time. They travel for reflection, freedom, and personal joy without compromise. According to Hilton, 64% of MeMooners say their favourite travel companion is a good book, and 25% travel with pets.Female solo travellersWomen are leading the solo travel movement, accounting for 84% of all solo travellers globally, according to Skyscanner. This includes not just single women but also those in relationships who want independent getaways. Freedom, flexibility, and self-care top their travel motivations.Remote workers and digital nomadsThe rise of remote work has transformed solo travel. Many now combine work and leisure, choosing to explore while staying connected. These travellers value reliable networks, co-working facilities, and proximity to cultural attractions or nature.&nbsp;What hoteliers can do to attract solo travellersBy creating a welcoming atmosphere, you bring more travellers to your property. But here’s even more you can do to connect with the independent explorers:Design solo hotel packagesSolo travellers often pay more due to single-occupancy rates. With solo bookings rising 300% since 2021, this segment is actively looking for affordable, value-driven options. Include single rooms, flexible check-in, inclusive meals, or off-season deals.Add to your location’s unique strengthsLocation remains one of your most powerful marketing assets. According to CNBC, nearly 50% of travellers say their next trip is to fulfil a dream or tick off a bucket list destination. If your property is situated near a national park, along a popular coastline, or within a UNESCO destination, highlight these significant assets. Offer guided small-group walks or heritage tours to highlight the local specialities.Curate purpose-driven experiencesSolo tourism is inspired by the JOMO travel where travellers are drawn to activities that inspire self-reflection, spark creativity, and reduce stress. Develop programmes that support these needs, like oceanside painting classes, heritage cooking workshops, or journaling retreats.&nbsp;Embrace wellness and mental wellbeing: Mental wellness can be a differentiator. Create wellness offerings like digital detox retreats, silent yoga sessions, tailored outdoor experiences, or spa days for one. Even a single-day wellness escape, gyms or meditation rooms, can appeal to solo travellers who want to stay productive and balanced on the road.&nbsp;Foster community (without forcing it): Solo travellers often seek connection on their terms. Build community by offering shared workspaces, virtual meetups, film nights, or theme-based tours designed. Partner with solo travel brands and communities to reach this audience.&nbsp;Reimagine space and designThe rise of remote work, sabbaticals, and digital nomadism has shifted the expectations of solo travellers. No more king-size rooms, guests are now open to minimalist spaces, such as compact Japanese-style rooms that offer functionality like smart beds, in-room desks, and high-speed Wi-Fi.&nbsp;Design restaurant areas with bar seating, communal tables, or hosted dinners for solo diners to feel at ease. Make your hotel lobbies as social hubs, prioritising connection and flexibility.Prioritise safety and autonomySafety remains the number one concern, especially for women travelling alone. Address this with features like well-lit spaces, 24/7 staff presence, or key card-only access. Also consider solo essentials like pet-friendly rooms, digital check-ins, grab-and-go meals, and concierge services.Use technology to personalise the journeySearches for 'solo travel deals' and 'best solo destinations' rose by 30% in 2024. As solo travellers are planners, researchers, and decision-makers, invest in tech and AI tools to offer custom itineraries and personalise recommendations across mobile-first platforms.Align your brand with solo valuesAccording to Deloitte’s 2025 report, 64% of Gen Z and millennials prefer brands that support personal growth and values. Use your social media and website to showcase solo travel stories and your custom packages. Let solo travellers know how your hotel brand resonates with their journey.Boost bookings with Hotelbeds’ B2B channelsSolo travel bookings through online travel marketplaces are expected to grow at a CAGR of 14.0% from 2025 to 2030. In 2024, OTAs held 53.45% of global booking share, reflecting that solo travellers love their convenience of all-in-one guidance. That’s where Hotelbeds can help:&nbsp;Pre-defined Campaigns: You get ready-to-launch, zero-setup campaigns timed with seasonal trends and traveller behaviour. These offer targeted visibility in key source markets, which are ideal for promoting solo-friendly packages.&nbsp;Bespoke solutions: Need a more hands-on and tailored approach? The HBX Group Marketing Suite gives your hotel access to high-performing B2B and B2C channels, helping you reach solo travellers with curated messaging and measurable results.&nbsp;Join the movementSolo travel is transforming how people explore the world, and it is moving fast. Don’t miss the chance to be part of it. If you're already a Hotelbeds partner, connect with your Account Manager to tap into our latest campaigns.&nbsp;Not yet onboard? Register your property to access over 60,000 travel distributors worldwide, including 50,000 agencies, 3,500 tour operators, and key airline and affiliate partners. Let’s craft strategies that attract, inspire, and convert the solo guest.&nbsp;Register your property

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How Hotels Can Capitalise on the Solo Travel Boom in 2025 

&nbsp;In today’s dynamic travel landscape, the importance of inclusivity and accessibility is paramount for travel distributors aiming to maintain profitability, relevance, and long-term success.&nbsp;As the demographic of travellers continues to evolve, so does the demand for travel experiences that cater to diverse needs, preferences, and abilities. Meeting this demand is no longer just a matter of corporate responsibility; it is becoming essential for business viability. Not only this, but with the recent implementation of the EU Accessibility Act (EAA) in June 2025, the accessibility of both physical and digital products sold by businesses in the EU are under increasingly regulated legislation.&nbsp;It’s demonstrably proven that prioritising accessible travel - making the entire journey, from booking to in-destination experiences and post-booking inclusive and enjoyable for all - has a significant impact on customer loyalty and positive brand reputation for businesses authentically engaging in these inclusive practices. Businesses can also benefit from unlocked growth opportunities and an increasingly diverse travel ecosystem.&nbsp;What is the European Accessibility Act (EAA)?The EAA, originally codified into law in 2019, aims to 'resolve discrepancies' in accessibility requirements and accommodations concerning the sale of products both online and in-person.&nbsp;&nbsp;In relation to travel, a few examples of the impacted products and services include:Consumer-facing websites and apps.Point of sale devices and self-service kiosks.Delivery of transport service information, including real-time travel information.Electronic tickets and electronic ticketing services.&nbsp;In many nations, organisations covered by the EAA must also publish an accessibility statement which contains, amongst other facts, information about the functionality of a product or service, proof of this product or service's technical accessibility, and how the product or service meets the EAA's requirements.&nbsp;The benefits that regulated accessibility will bring to businesses can vary, but are proposed by the EAA website to include:&nbsp;Cost reductions as a result of common rules around accessibility in the EU.Easier cross-border trading.More market opportunities for their accessible products and services.&nbsp;For travellers, increasingly regulated accessibility for products and services means:&nbsp;More accessible products and services in the market.Accessible products and services at more competitive prices.Fewer barriers when accessing transport, education and the open labour market.More jobs where accessibility expertise is needed.&nbsp;While this legislation is for business conducted in the EU, the increasing measures to prioritise and regulate accessibility is a clear indicator that this should, and will, be a key consideration for the travel industry going forward - and a critical purchasing factor for customers, too.&nbsp;So, why is it beneficial to accommodate accessibility demands across the entire travel industry - from initial searches, to booking, and in-destination experiences?&nbsp;&nbsp;Cater to an untapped segment of the travel industryThe financial implications of adopting inclusive practices are compelling and far-reaching.&nbsp;&nbsp;The demand for accessible travel options is growing rapidly, with an estimated market worth of over $58 billion in the United States alone, and according to the World Health Organisation, over a billion people worldwide experience some form of disability, representing a potentially underserved segment with a huge spending power.&nbsp;The accessible travel market - comprised of people with disabilities, their families, and friends - is a significant and often under-tapped segment, as shown in these thought-provoking findings in a recent accessibility and inclusivity-focused report from Expedia Group:&nbsp;71% of underserved travellers state a preference for brands that support diversity and inclusion, compared to 62% of the general population.73% are more likely to book again with brands that promote inclusive practices, compared to 62% of the general population.76% believe it is important to see themselves reflected in travel ads and promotions, compared to 69% of the general population.&nbsp;Businesses catering to the needs of this demographic can substantially boost their revenues by accommodating a larger audience. Ignoring this potential customer base equates to leaving money on the table.&nbsp;For example, our growing portfolio of accessible hotels are easily identifiable in our Booking Platform as a result of a tailored filtering system, which allows our web-based partners to quickly refine for accommodation options that cater to specific accessibility needs. Currently, we offer over 135,000 accessible hotels, a number which is consistently expanding as a result of dedicated acquisition campaigns to increase our offering, and the importance of serving accessible experiences for all travellers.&nbsp;Sign up today to scale your accessible hotel offering&nbsp;&nbsp;Contribute to a more equitable approach to travel sellingOf course, the wide-ranging nature of inclusivity means that considering how to equitably accommodate such a complex multitude of lived experiences, requirements, and considerations is a significant undertaking.&nbsp;However, the following stastistics highlight just how important it is for travel distributors, sellers and providers to consciously become more equitable, to ensure that accessibility and inclusivity is a priority:73% of luxury travellers from diverse backgrounds don’t feel that the travel industry is inclusive, according to Uwern Jong, editor-in-chief of OutThere magazine, speaking at World Travel Market 2024.Only 0.9% of ads feature people with disabilities, according to Dom Hyams, CEO of Purple Goat Agency at World Travel Market 2024.42% of underserved travellers feel limited by their identities when planning travel.An average of 5+ hours of extra time is spent researching inclusive trips – including to ensure services and destinations are safe, welcoming and accessible.Only 16% of travellers feel that travel advertising and promotions represent them authentically.71% of underserved travellers say it is important that travel company staff be well-trained on diversity and inclusion issues and topics.Nearly 3 out of 4 underserved travellers are more likely to book with companies demonstrating a commitment to diversity and inclusion.&nbsp;This becomes even more apparent when you consider that, as just one segment of the vast traveller base, research shows that the disabled traveller base could be as much as 1.5 billion people globally, representing a total spend of over $10 billion per year.&nbsp;&nbsp;As just one part of the vast audience of underserved travellers, this highlights the significant power and opportunity that the entire market of underserved travellers presents, and the scale of the opportunity for travel distributors to help create a more equitable travel industry but consciously serving these travellers with accessible, inclusive travel experiences as a part of your business strategy. And especially for European travel profesionals, accommodating accessible travel as a key segment is a necessity, as a result of the European Accessibility Act.&nbsp;Key considerations for travel distributors for inclusive travel:Promote travel packages that celebrate local cultures and provide authentic experiences for all travellers, as this encourages a more equitable approach to tourism.Broaden your market reach and customer base by catering to a wider spectrum of audiences and underserved communities – cultural heritage is a key selling point for traveller experiences, and presents a significant opportunity for sellers and local communities.While underserved, diverse traveller segments make up the core customer base, not the minority. This is an important factor to remember when considering why inclusive travel experiences need to be the norm when it comes to core travel offerings, how travel is marketed, and the type of experiences travellers can book.&nbsp;Accommodating shifting traveller expectationsToday’s consumers are not just seeking picturesque destinations; they are looking for experiences that resonate with their values of inclusivity and social responsibility.Within the context of inclusive travel, some key traveller demands and shifting demands include:Meaningful travel – from local immersion, whether that’s the local culture and community, to slow travel and purpose-driven travel.From aesthetics to authenticity – no longer satisfied with ‘surface-level tourism’, travellers want to support businesses and destinations that reflect their values of inclusivity and social responsibility.Sustainability – from seeking out plastic-free travel, to a focus on nature tourism, to an overall reduction in the negative impact of tourism for both the environment and on local communities/infrastructure.Diverse experiences and destinations – today's traveller wants to head ‘off the beaten path’ in ‘detour destinations’ and immerse themselves in the local culture while they’re there.&nbsp;With this in mind, when travel companies prioritise accessibility and inclusivity, they send a powerful message that they value all customers, regardless of their backgrounds or circumstances.&nbsp;Not only this, but the travel and tourism sector as a whole has a unique opportunity to promote tourism offerings that are available and accessible for all. This links to the more equitable approach to tourism, wherein key players focus on creating, promoting and selling experiences that cater to diverse needs. Doing so also increases the likelihood of tapping into new market segments and new streams of revenue by expanding the appeal to more customers.&nbsp;For example, with the increased demands for authenticity within the travel experiences from today’s traveller, there lies a significant opportunity for travel distributors who are willing to promote experiences which celebrate cultural understanding.&nbsp;But from an economic perspective, other key opportunities include creating employment roles for local communities around the world, especially for marginalised groups. In fact, successfully launched accessibility initiatives have been shown to increase local income in destinations by over $5,500 per capita per annum, according to a recent report by Trip.com Group.&nbsp;This, in turn, cultivates a perception of trust and loyalty, making customers more likely to choose a brand that aligns with their ideals over competitors. Which leads into our next point...&nbsp;&nbsp;Building brand loyalty and reputation at the point of bookingWhen travellers feel seen, heard, and respected, they are more likely to become loyal customers and recommend the business to others.&nbsp;Of course, accessibility is critical at all points of the travel experience, but the booking journey remains one of the most essential when it comes to making a positive impression on potential customers and creating a more loyal, engaged customer base.&nbsp;When considering the booking journey and how accessibility plays such a large part of this, the recent launch of the European Accessibility Act (EAA) becomes so prevalent.&nbsp;This law has been put in place to ensure products and services, including digital products, websites and apps, are accessible for all, within member states of the EU.Why is accessibility relevant to the booking journey?This decision-making journey is also impacted by several key factors in relation to the display of travel products.&nbsp;&nbsp;Around 72% travellers indicated that high-quality photos depicting accessibility facilities significantly influenced their booking choices. While limited information on the accessibility of hotels, transportation and attractions caused frustration, and dissuaded a booking.&nbsp;This highlights the importance of ensuring that all products and services, including websites and apps, are accessible for all, and promoted in a way that prioritises equal access. Not only for an equitable approach to travel selling, but for the benefit of these travel businesses as well, considering the weight that these factors have on the booking journey.&nbsp;In addition, as awareness of the importance of accessibility continues to rise, companies that embrace inclusive practices are likely to attract a broader audience, benefiting from positive word-of-mouth marketing and customer advocacy.&nbsp;Why? Research shows that 46% of travellers with disabilities consider user reviews and recommendations from peers vital for making informed decisions. In fact, testimonials from individuals with similar experiences enhance the decision-making process for 63% of respondents.&nbsp;Customer advocacy is one of the most influential and impactful methods of positively influencing your business reputation (and vice versa). So, giving high consideration to accessible needs during the booking journey can boost customer satisfaction and therefore retention, which ultimately leads to increased business growth and market share.&nbsp;This not only improves your business reputation for existing and potential customers, but also allows you to remain competitive. As social consciousness surrounding travel grows, consumers increasingly expect companies to demonstrate a commitment to responsible and inclusive practices.&nbsp;In a world where consumers are increasingly making choices based on values and inclusivity, prioritising accessible and inclusive travel is not just good ethics; it’s a smart business strategy.&nbsp;&nbsp;Why Offer Inclusive Travel?In summary, for travel distributors seeking continued growth and success, embracing inclusive and accessible travel experiences is not merely an ethical choice; it is a strategic business imperative.&nbsp;By prioritising inclusivity, companies can effectively meet the evolving needs of today’s diverse traveller demographic, ensuring sustained profitability and relevance in the competitive travel market.&nbsp;By offering accessible travel options and prioritising accessibility and inclusivity, you demonstrate not only a commitment to social responsibility but also tap into a growing and often underserved demographic.&nbsp;Investing in inclusivity and accessibility is not just a means to enhance customer satisfaction; it is a pathway to secure a vibrant and thriving future in the travel industry.&nbsp;Sign up today to scale your accessible hotel offering&nbsp;

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why is inclusivity and accessible travel the way forward

Industry Insights: Why Is Inclusive Travel the Way Forward?

&nbsp;As a valuable travel tech solution, content APIs (Application Programming Interface) allow applications and systems to access and communicate with each other, and with content stored in a CMS (Content Management System), or alternative content repository, such as all the information on our hotels available in our Booking API as part of our comprehensive API solutions suite.&nbsp;The content API, therefore, acts as a ‘bridge’, facilitating connection between these systems and applications and enabling developers/users to retrieve, manage and deliver content across various platforms, devices, and even digital assistants.&nbsp;At Hotelbeds, as part of HBX Group, we offer a content API for hotels and an activities content API, which work in conjunction with our accommodation booking API.&nbsp;But before we look at the critical benefits that a content API brings to your effectiveness as a travel distributor, let us look at the important features and functions of our hotel content API and activity API, and how these travel tech solutions improve the daily efficiency of travel distributors across the industry.&nbsp;How does the Hotelbeds Content API for hotels work?The information returned by our content API can be classified as:Static information: information not directly related to the booking process but which is still crucial - comments, descriptions, hotel pictures, and address information.The core concept of our content API is to ensure that valuable information related to the whole travel booking process is returned in a simple, easy to access, decipher and deliver format, in the shortest possible time.&nbsp;Our content API, for both accommodation and travel experiences, is designed to return all the basic and required information needed to operate our booking API in a fast, effective manner. Quicker, for example, than having the information on an FTP (File Transfer Protocol) server.&nbsp;To achieve this, we limit the size of the response messages to return just the static information of the hotel booking process.Roles and operations the Content API tool can performManaging hotel contentsOur Content API has been designed to retrieve all the details of the hotels available in our Booking API, and allows users to obtain these vital details through several different methods. This enables users to easily and quickly retrieve information associated with our global portfolio of accommodation options, such as room types, accommodation types, alongside lists of destinations, countries and promotions on available rates.&nbsp;The information returned through the Hotel Operation – the main function of the content API for hotels – is made up of four different categories of information, all requiring a different method of retrieval:Hotel descriptive operationsHotel location operationsHotel complementary operationsOther operations&nbsp;Hotel Descriptive OperationsThis includes all operations that can be used to describe each hotel, such as accommodation types, segments, categories and category groups, chains, image types, and facilities.Hotel Location OperationsThis group includes all operations that can be used to locate each hotel, and which are split into locations (destinations and zones) and countries.Hotel Complementary OperationsThese are categorised as all operations that can be used to complement the information of the hotels, as well as the information returned in our Booking API, such as descriptions of the room and board types, issues, and terminals associated with the hotel.Additionally, rate comments inform users of the comments the hotelier might want clients to know before confirming the booking. These rate comments are returned in our Booking API, so it’s important to ensure that your database is regularly updated to serve this information correctly and quickly.Other OperationsIncluded in this group are all the operations that are not directly related to the hotels but can be used to complement the information returned in our Booking API, including the descriptions of currencies and promotions that each rate can have.&nbsp;Activities API for travel experiencesThe content API contains a set of calls returning useful information regarding:Auxiliary data (countries, destinations, for example).Content for activities (images, commercial descriptions, and specific details).&nbsp;The content factsheet available in our Booking API is built using a set of attributes, which contain all the information required to accurately describe a product or set of products. Some of this information is presented to final customers when offering products or services, and so forms valuable, vital information for the booking process.&nbsp;Retrieving content factsheets can be done in two ways:Simple: a single content factsheet retrieved by its service code, and optionally, its modality. In our content API, this is called a ‘GET’ call.Multi: the content factsheet for a set of products, retrieved by a set of service codes and, optionally, their modalities. In our content API, this is called a ‘POST’ call.&nbsp;Both the service codes and modalities are returned by the Search operation!&nbsp;What benefits do Content APIs Offer?Now, function aside, here’s why content APIs are so valuable, and why utilising one from a B2B travel expert like Hotelbeds, and our parent company HBX Group, as a leading travel ecosystem player, can ensure that your business is performing at its most optimised:Dynamic content deliveryContent can be updated and displayed in real-time across a wider range of channels and platforms, without the need to be manually updated.Omnichannel content managementBy facilitating the creation, update and delivery of valuable content and information across multiple channels, content APIs can help ensure consistency and efficiency in the selling of travel products by streamlining the collection and dissemination of this content.Reducing operational and development timeStandardising the methods of accessing important content in relation to booking and availabilities helps to streamline development processes and save time on performing custom integrations.Greater scalabilityEnsured by the increased ease of access for content, and the streamlined distribution to a larger number of platforms, users and channels.Improved user experienceBy better empowering the delivery of personalised content to users, refined by their preferences and context, which results in a more connected (and more profitable) user experience.Better integration with third-party servicesSuch as e-commerce platforms or social media networks, alongside the more ‘traditional’ web-based booking interfaces, allowing for expanded reach and functionality.Future proofingBy ‘decoupling’ important content from specific platforms, content APIs can help to prepare this content for increasingly prevalent tech advancements, such as voice assistants or even augmented reality. This helps distributors stay ahead in the ever-evolving travel industry.&nbsp;Hotelbeds, part of HBX Group, is a B2B travel expert, offering innovative and intuitive TravelTech solutions to travel players across the industry. By facilitating valuable and frictionless connections between businesses, we work to expand the growth, visibility, competitiveness and profitability of our partners in the ever-evolving travel industry.&nbsp;It’s our mission to empower choice for our partners and travellers worldwide:Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent campaigns – to assist in the capture of seasonal demand.&nbsp;Not one of our valuable partners yet?&nbsp;&nbsp;Sign up to become a Hotelbeds partner today&nbsp;to gain access to travel tech solutions like our content API, and much more.&nbsp;

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hotelbeds API solutions

Travel Tech Solutions: Sell Seamlessly with Hotelbeds' Content API

It's no secret that the travel distribution landscape can be complex, and finding the right distribution mix for your property isn't an easy task nowadays.&nbsp;&nbsp;At Hotelbeds, we simplify these complexities by offering you the advantages of a B2B distribution channel. This means getting you access to a global market without having to negotiate individual contracts with each distributor, and attracting more high-value guests, among many other benefits.&nbsp;&nbsp;Apart from this, when you partner with Hotelbeds, you don’t just connect to a distribution network — you unlock access to a rangeof tools and services designed to help you increase occupancy, boost revenue, and reach your goals faster.&nbsp;Some are included in your agreement from day one. Others can be activated whenever you need extra support — whether that’s more visibility, smarter pricing, or deeper insights.&nbsp;No matter your hotel’s size or style, you’ll find solutions tailored to help you perform better and grow with confidence. Here's a sneak peek of what you'll find in this free guide:&nbsp;&nbsp;Hotelbeds’ distribution strategy explained&nbsp;An overview of the strategic partners you'll have access to&nbsp;How Hotelbeds' Partner Portal will bring you the autonomy to easily manage your hotel distribution&nbsp;Why the regional and global Marketing Campaigns are a key advantage in your strategy&nbsp;Two Optimisation Campaigns that will take your property to the next level from day one&nbsp;The exclusive Marketing Suite, a full range of marketing solutions based on your needs&nbsp;Hotelbeds' Preferred Partnership, a bespoke commercial solution designed to evolve with you&nbsp;Go beyond distribution: Discover HBX Group's extended portfolio with fintech, insurtech, and digital marketing solutions for your property, and much more.&nbsp;Get your copy now and discover what's in store for your property!

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[GUIDE] How to Boost Hotel Revenue with the Right B2B Strategy

You could have the most scenic lake-view rooms, the finest Japanese wellness experiences, or the most aesthetic property design. But if you can't reach your ideal guests, it’s hard to fill rooms.&nbsp;In today’s digital-first landscape, travellers book online, compare fast, and expect personalisation. According to the 2025 Hotels and Resorts Marketing Report, over 57% of travellers book hotels online, making a strong digital marketing strategy essential.&nbsp;AI and Machine Learning are transforming how hotels attract and serve guests, from personalised campaigns to real-time recommendations. Travellers increasingly are seeking meaningful, tailored stays.&nbsp;With the right hotel marketing techniques, you can connect with the right guests, build trust, and drive bookings before they ever arrive. And this guide outlines effective hotel marketing strategies for 2025 and shows how Hotelbeds’ B2B distribution solutions can help boost visibility and drive more bookings.How to build an effective hotel marketing planLike any business goal, marketing for a hotel needs a clear roadmap that aligns with your broader business objectives. Start with:&nbsp;Clear goals: If your business goal is to increase revenue, your marketing focus should be on boosting bookings. If you’re expanding into new regions, your strategy should target new audience segments. Establish your budget, KPIs, timelines, and the teams involved from the start.&nbsp;Know your target market: Marketing only works when it reaches the right audience. Use past guest data to define profiles beyond demographics, consider motivations, interests, and booking behaviour.&nbsp;Analyse past performance and competitors: Review what’s worked, monitor seasonal trends, and track what competitors are doing in your region. A good strategy adapts to both industry shifts and guest expectations.&nbsp;Choose the right channels: Use Instagram and TikTok for younger audiences, LinkedIn for business travellers, and email or influencer marketing based on your goals and spend.&nbsp;Finally, track results: Use analytics tools to measure performance, test new ideas, and improve over time. A strong plan is flexible, data-driven, and evolves with your guests.&nbsp;Top hotel marketing strategies for 2025&nbsp;Leverage the power of digital marketingDigital marketing remains one of hospitality’s most effective tools—cost-efficient, highly targeted, and scalable. 89% of marketers reported a positive ROI from personalised campaigns according to WebFX’s 2025 Digital Marketing Statistics.&nbsp;Here’s how you can build a strong digital presence:&nbsp;Adopt AI for personalised engagement: According to The Business Research Company’s Hospitality Market Analysis 2024 report, the hospitality AI market is expected to reach $0.92 billion by 2028, growing at 57.5% CAGR. Use it to personalise emails, automate guest support, build itineraries, and analyse data to drive smarter engagement.&nbsp;Prioritise SEO and content marketing: With 95% of web traffic coming from search engines, and only 30% of users clicking past page one, SEO is critical!Build an AI-friendly, mobile-optimised site with blogs, guides, and a strong Google Business Profile. Focus on Local SEO to reach nearby guests first.&nbsp;Use advertising solutions and metasearch to drive direct bookings: Google PPC offers up to 200% ROI and increases brand awareness by 80%. Metasearch platforms like Google Hotel Ads and TripAdvisor help reduce OTA reliance with real-time rates. Choose CPC or commission-based models. Remember, 27% of global users now use ad blockers, and traditional banner ads are less effective. Implement high-quality, targeted promotional strategies for your hotel.&nbsp;Drive loyalty with email marketing: Targeted email campaigns can boost ROI by 22%. Use them to promote offers, reward return guests, and introduce perks like early check-ins through subscription models.&nbsp;Engage where your audience is:77% of marketers use Instagram for business500M+ users are active on Twitter/X80% of weekly Pinterest users discover new brands&nbsp;Choose your platforms wisely—Reels for visuals, X for updates, LinkedIn for B2B.&nbsp;Build online reviews and loyalty programs: 72% of travellers say reviews influence bookings; only 4% ignore them, according to the 2025 Local Consumer Review Survey. Encourage feedback post-stay, share testimonials, and launch loyalty programs.&nbsp;Stand out with destination or niche marketing: If you're located in a high-demand destination, use it as a marketing hook. If not destination-led, lean into your niche such as wellness travel, sustainability tourism, or experiential travel, to reach high-intent guests. Choosing between luxury hotel marketing strategies or targeted small hotel marketing approaches is essential to highlight your specialty.&nbsp;Invest in influencer marketing and UGCInfluencer marketing continues to deliver results especially through micro-influencers who drive high engagement. Choose partners aligned with your niche to ensure authentic storytelling.&nbsp;Not ready to invest? Start with user-generated content (UGC). Guests already post about their stays, resharing their content builds trust, boosts visibility, and costs nothing.Don’t overlook offline marketingWhile digital leads today’s strategies, offline efforts still hold value. Strengthen your local presence through event sponsorships, local partnerships, travel magazine placements, or trade shows. These hotel marketing ideas build community connections.Adopt the right hotel tech stackModern marketing runs on smart tech. To personalise at scale, integrate PMS &amp; CRM systems with revenue management tools to optimise offers, track bookings and behaviour. With the right stack, you can build rich guest profiles, deliver custom experiences, and run high-converting campaigns with measurable ROI.&nbsp;B2B Channels: Unlocking a powerful marketing advantage for hoteliersIt’s easy to overlook one of the most effective tools in a hotelier’s marketing toolkit: B2B distribution channels. That’s where Hotelbeds comes in with our powerful, ready-to-launch B2B marketing solutions that drive visibility and demand.Pre-defined campaigns: Instant visibility, zero setupOur pre-defined marketing campaigns are a powerful way for hotels to gain targeted visibility without the time or cost of building campaigns from scratch. These ready-to-launch campaigns are aligned with key booking seasons and tailored to specific source markets or traveller segments. These 3 to 6-month campaigns are strategically placed across Hotelbeds and Bedsonline, trusted by thousands of agents globally.&nbsp;How it worksAppear in curated email marketing, landing pages, social media, and moreTailored by region or market segmentChoose from:Hotel HighlightsNew Additions (recently added hotels)&nbsp;Some key features:4 exposure levels for Hotel Highlights, 2 for New AdditionsAdd-ons like priority ranking, social media, banners, and newslettersPlacement in closed user groups where real booking decisions happen&nbsp;Benefits for hoteliers:Boost visibility in competitive marketsReach high-value travel professionalsGet real-time dashboards, engagement metrics, and post-campaign ROI reports&nbsp;Bespoke solutionsFor a more hands-on approach, discover our complete suite of marketing services designed to help hotels inspire and convert unique segments in the travel space. The HBX Group Marketing Suite gives you premium visibility across trusted channels—from display ads and sponsored newsletters to native content and social campaigns.&nbsp;Traditional marketing channels are fragmented, and internal teams often lack the time or expertise to manage complex campaigns, so we come in with a full-service marketing solution that simplifies strategy, execution, and reporting.&nbsp;Key features:Multi-channel exposure across B2B and B2C booking journeysRegional targeting and source market insightsFull campaign support: strategy, creative, reporting&nbsp;Benefits for hoteliers:Consistent presence where bookings happenStreamlined execution from start to finishBooking trend data and actionable performance insightsA team with decades of hotel-focused marketing experience&nbsp;Whether you’re a boutique hotel or a global chain, we design custom strategies that help you attract the right guests on the right channels at the right time.&nbsp;Not yet on board? Register your property to access a global distribution network of over 60,000 travel distributors, including 50,000 travel agencies and 3,500 tour operators, and build campaigns that grow bookings, brand trust, and long-term success.&nbsp;If you're already a hotel partner, do not hesitate to get in touch with your Account Manager to find the best option considering your needs.&nbsp;Choosing the Right Hospitality Marketing SolutionsThere are many aspects to how to market a hotel. Each aspect provides differently weighted benefits for each hotel, depending on whether you’re a boutique hotel, or a large chain.&nbsp;&nbsp;Besides the options mentioned above, consider implementing other equally successful hotel marketing strategies such as hotel reputation management, offer loyalty programmes, develop upselling techniques, among many other marketing strategies.These initiatives, combined with your in-house hotel marketing, will significantly improve your hotel's exposure to travel buyers and their end customers - which means higher occupancy rates for you!&nbsp;&nbsp;Register your property

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