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The desire to connect with nature and explore new landscapes has always been a driving force behind tourism. However, in recent years, the industry has undergone a transformation.&nbsp;Travellers are no longer just seeking natural beauty; they want immersive and meaningful experiences that combine adventure and relaxation.&nbsp;According to a report by WTM and Tourism Economics, compared to five years ago, 34% of consumers reported a growing interest in rural and nature-based tourism, while 29% indicated increased interest in adventure travel.&nbsp;For hoteliers, this boom presents a golden opportunity to diversify your offering and attract a growing audience that values authentic and sustainable experiences. In this article, we delve into what nature tourism entails, key sub-trends to watch, and tips on how to make the most of this trend.&nbsp;Why has nature tourism increased in recent years?Nature-based tourism is now one of the fastest-growing sectors within the global travel industry. This trend is driven by increased awareness of sustainability, the rise of wellness tourism, and a growing interest in outdoor adventure tourism following the COVID-19 pandemic.&nbsp;The pandemic drastically changed how people perceive travel. Lockdowns and movement restrictions forced many to stay indoors, leading to a greater appreciation for open spaces and the tranquillity that nature offers. As travel resumed, many sought adventure tourism destinations that provided fresh air, peace, and outdoor activities.&nbsp;Furthermore, nature-based tourism has played a crucial role in economic recovery, particularly in rural areas. For example, according to the World Bank, wildlife tourism in Africa generates over $29 billion annually and employs 3.6 million people.&nbsp;By investing in nature tourism, destinations not only attract visitors but also create jobs and fund conservation efforts.&nbsp;Benefits of nature tourism for local communitiesNature travel brings economic and social benefits to local communities by generating employment and supporting conservation efforts.&nbsp;Many rural and indigenous communities have found eco-tourism to be a sustainable source of income that also promotes cultural exchange.&nbsp;Additionally, this type of tourism helps fund the preservation of national parks, protected areas, and key ecosystems.&nbsp;Hotels can contribute to these efforts by hiring local guides, sourcing products from nearby farmers, and developing eco-friendly initiatives that involve the community.&nbsp;This not only enriches the traveller's experience but also promotes the sustainable development of the destination.&nbsp;4 emerging trends in nature tourism to watch in 2025When it comes to outdoor travel, several sub-trends should be considered, which hotels can leverage to attract more travellers and create unique experiences for them.&nbsp;This type of tourism is based on the so-called experiential travel trend, which has been highly successful in recent years.&nbsp;1. Noctourism: the appeal of the nightNoctourism is gaining popularity as travellers seek unique ways to experience nature after sunset. This trend includes activities such as astrotourism, nocturnal wildlife encounters, and exploring bioluminescent beaches. Some examples of perfect destinations for noctourism include:&nbsp;Monfragüe National Park (Spain): Ideal for stargazing and nocturnal wildlife observation.&nbsp;Bioluminescence in Mosquito Bay (Puerto Rico) or the Maldives: A fascinating natural phenomenon where waters glow at night due to marine microorganisms.&nbsp;Atacama Desert (Chile): Considered one of the best places in the world for astronomy.&nbsp;How hotels can adapt:&nbsp;Offer stargazing experiences with telescopes and expert guides.&nbsp;Organise nocturnal safaris to observe wildlife in its natural habitat.&nbsp;Include observation terraces in the hotel.&nbsp;Arrange guided nocturnal activities.&nbsp;2. Coolcationing: seeking cooler destinations to escape the heatClimate change has led to rising summer temperatures in many regions, driving a new trend: ‘coolcationing’, or seeking cooler destinations to avoid extreme heat. These destinations include:&nbsp;The Swiss Alps and other European mountain regions: Now attractive in summer for hiking and mountain lakes.&nbsp;The Scandinavian coast (Danish Riviera, Norway, Iceland): A refreshing alternative to conventional beach tourism, now positioned as a summer destination.&nbsp;Patagonia (Argentina and Chile): Ideal for ecotourism and glacier viewing.&nbsp;The Rocky Mountains (USA and Canada): Offering hiking and adventure sports.&nbsp;Tips for hoteliers:&nbsp;Promote the coolness of their location with summer activities such as hiking or water sports in lakes and rivers.&nbsp;Offer stays in accommodations with panoramic views and open terraces.&nbsp;Create wellness packages with saunas, spas, and relaxation experiences in natural settings.&nbsp;Utilise seasonal marketing to attract visitors outside the traditional peak season.&nbsp;3. Travellers seeking natural phenomenaThe desire to witness extraordinary natural events is attracting more tourists to specific destinations, known as phenomena travel. Some examples of the most appealing natural events are:&nbsp;Solar and lunar eclipses: Such as the total lunar eclipses on 14th March and 7th September, and partial solar eclipses on 29th March and 21st September.&nbsp;Northern lights in Norway, Canada, and Finland.&nbsp;Active volcanic eruptions, such as in Iceland or Hawaii.&nbsp;Wildlife migrations, such as the Great Migration in the Serengeti or penguin gatherings in Australia.&nbsp;Recommendations for hoteliers:&nbsp;Create special packages for astronomical events with exclusive viewing areas.&nbsp;Offer volcano tourism experiences with expert guides.&nbsp;Organise tours to observe wildlife migrations.&nbsp;&nbsp;&nbsp;4. Outdoor adventure travellers: adrenaline-seeking travellersAdventure tourism remains a high-growth sector. According to Bismart, the global hotel industry is set to reach $1,063 billion by 2028, largely driven by the demand for outdoor experiences.&nbsp;‘Outdoor adventure travellers’ seek extreme experiences in natural settings, combining adrenaline with a connection to nature. This is a diverse segment, ranging from occasional hikers to elite athletes. Popular activities include:&nbsp;Trekking in national parks (e.g. Torres del Paine, Yellowstone).&nbsp;Rafting on rivers such as the Zambezi or the Colorado.&nbsp;Rock climbing in destinations like Patagonia or the Dolomites.&nbsp;How hotels can adapt:&nbsp;Partner with local tour operators to offer adventure packages.&nbsp;Implement safety systems and insurance for extreme activities.&nbsp;Provide post-adventure relaxation options (spas, massages, yoga).&nbsp;How can hotels capitalise on this trend?At this point, we have already discussed why nature tourism is worth paying attention to in 2025. There are numerous ways in which hotels can benefit from it, and here are some tips you might consider integrating into your property.&nbsp;In general, we recommend you research what nature tourist attractions are nearby your property and try to incorporate products/services that are related to them.&nbsp;Offer exclusive observation packages and special accessHotels can leverage their location to offer unique experiences, such as:&nbsp;Themed stays around natural phenomena.&nbsp;Wildlife observation programmes in collaboration with local biologists.&nbsp;Adventure excursions with specialised guides.&nbsp;Create nature-inspired spacesTravellers seek accommodations that bring them closer to the natural environment. To achieve this, hotels can:&nbsp;Include rooms with panoramic views and private terraces.&nbsp;Use sustainable materials and biophilic décor.&nbsp;Incorporate outdoor common areas, such as fire pits or open lounges.&nbsp;Promote sustainable practicesAccording to Emersion Wellness, travellers are increasingly interested in hotels with eco-friendly practices. Some strategies include:&nbsp;Reducing plastic use and opting for local products.&nbsp;Implementing renewable energy and energy-efficient technologies.&nbsp;Participating in environmental conservation programmes.&nbsp;If you’d like to learn more tips and recommendations on this subject, don’t miss this comprehensive article on hotel sustainability and this one with our guidelines for obtaining sustainability certifications.&nbsp;Offer wellness activities in natureWellness tourism and a connection with nature go hand in hand. Attractive options include:&nbsp;Outdoor or beach yoga classes.&nbsp;Spas offering natural treatments.&nbsp;Mindful hiking or ‘forest bathing’.&nbsp;&nbsp;The challenges of nature tourism and the importance of conservationDespite the benefits, travel in nature can generate negative impacts if not properly managed. The increase in visitors to fragile ecosystems can lead to resource overuse, wildlife disruption, and waste generation.&nbsp;It's crucial that hotels adopt sustainable practices to minimise their environmental impact.&nbsp;Strategies such as limiting visitor numbers, reducing single-use plastics, and providing environmental education for tourists can help protect ecosystems and ensure that nature tourism remains a viable long-term activity.&nbsp;Conclusion: Nature tourism is a major opportunity for hotelsThe rise of nature tourism in 2025 represents a significant opportunity for hotels looking to diversify their offerings and attract travellers interested in authentic experiences.&nbsp;By prioritising sustainability, offering memorable outdoor activities, and collaborating with local communities, hotels can benefit from this ever-growing trend.&nbsp;Nature tourism is just one of the six major travel trends to watch for in 2025 for hoteliers. Would you like to go further and discover what other trends you should have on your radar, as well as receive practical tips to make the most of them? Download our free 2025 travel trends guide below.&nbsp;On the other hand, when it comes to distributing your rooms, Hotelbeds can give you a hand. Hotelbeds is the B2B platform that simplifies your hotel distribution. We connect your property with over 60,000 global distributors, bringing you high-value guests without competing with your direct channel. Discover more about what we do and why B2B distribution can be helpful here.&nbsp;And if you’re ready and want to register, click the button below and join Hotelbeds today.&nbsp;Register your property

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Nature Tourism and Hotels: This is How You Can Succeed in Creating Outdoor Experiences

In such a competitive market, reaching high-quality guests can be a real challenge. By 'high-quality guests', we mean those who are not solely driven by discounts but seek premium experiences and bring greater value to your hotel.&nbsp;At Hotelbeds, we specialise in attracting this type of guest. Our distribution strategy is built around this concept, setting us apart from other hotel distribution channels.&nbsp;However, we understand that the phrase 'attracting high-value guests' can seem somewhat broad. That’s why, in this article, we explain exactly what we mean by this type of guest, what you can expect, and how we ensure they reach your property.&nbsp;Let’s go step by step.Hotelbeds' B2B distribution: the key to successTo begin with, at Hotelbeds, part of HBX Group, our premise is simple. Accommodation providers like you—whether you are an independent hotel, a hotel chain, a hostel, a boutique hotel, or any other type of lodging—list their rooms on our platform, making them available to more than 60,000 travel distributors.&nbsp;These distributors include travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.&nbsp;In practice, as a hotelier, you simply upload your rooms and rates onto our platform. This can be done via our Partner Portal, through the integration with your channel manager, or other options. Once uploaded, your rooms become available in our booking engines (Hotelbeds for wholesale distribution and Bedsonline for retail travel agents).&nbsp;A key aspect of our distribution is that we segment these 60,000+ distributors into 11 different types and monitor their onward distribution to ensure proper rate management and adaptation to various business needs.&nbsp;In short, our goal is to simplify the distribution of your rooms, allowing you to access a global market without the need to negotiate individual contracts with each distributor.&nbsp;Moreover, this model doesn't impact your direct channel, as we don’t target end consumers who plan their own trips. Instead, we focus on a guest profile that accesses your hotel through travel companies. You can learn more about our B2B hotel distribution strategy here.&nbsp;Now, let’s have a closer look at the type of guests you can expect through this distribution model.&nbsp;What do we mean by 'high-value guests'?Let's now explore the profile of the guests who will be staying at your property.&nbsp;Our B2B distribution not only expands your reach but also connects you with a high-quality guest base. Since we work with travel companies, many of them package your rooms with activities, transfers, and other services. This results in a different guest profile from those who book through other channels such as OTAs.1. Long-haul travellersThe customers who typically book these travel packages are primarily international travellers. In fact, 70% of our partners' bookings come from long-haul guests, with an average daily rate 35% higher than that of local or regional guests.&nbsp;These markets are particularly valuable for the hotel industry, as international travel requires planning, time, and a substantial budget. That’s why many people turn to travel agencies to organise their trips.&nbsp;According to Mr. Pilho Kim, Senior Manager at Hotel The Designers Cheongnyangni (South Korea):&nbsp;‘Our guests not only come from local and neighbouring countries, but also from long-haul markets, proving that Hotelbeds can expose the hotel to hard-to-reach markets. And this diversification of our business partners contributes greatly to our sales improvement in securing quality customers.’&nbsp;Find out more about their success expanding into international markets.&nbsp;2. Advanced bookings and longer staysSince guests that book with Hotelbeds' partners typically travel from far away, this brings certain advantages to your hotel:Longer stays: The average length of stay for these guests exceeds four nights, optimising occupancy and reducing operational costs per guest.&nbsp;Advanced bookings: These travellers usually book at least two months in advance, helping you with better planning and budgeting.&nbsp;&nbsp;3. Higher-spending guestsGuests who book with Hotelbeds's partners generally have a higher budget than local travellers. Additionally, as they have paid for their trip in advance, they are more willing to spend on additional experiences at the hotel, such as cocktails, spa treatments, or transportation services.According to our data, guests secured through Hotelbeds spend 30% more on additional services compared to other travellers.&nbsp;4. Reduced cancellation ratesCancellations can be frustrating and impact your hotel’s revenue. However, the guests we provide are more likely to keep their bookings, as they have invested considerable time and money in planning their trips.&nbsp;High-value guests with Hotelbeds: one of our best benefitsWe hope this article has helped you gain a better understanding of what we mean by high-value guests and why it is one of Hotelbeds’ key benefits.&nbsp;Additionally, we not only focus on long-haul markets, but domestic markets also play a crucial role in our distribution strategy.&nbsp;Remember that with Hotelbeds, you can reach the type of guests that best suit your property, without having to negotiate one-on-one with each distributor.&nbsp;With our single contract, you can easily access all these distributors. Simply tell us which market you would like to enter, and since Hotelbeds already has a global network of more than 60,000 distributors, you will be able to distribute your rooms directly through them. Find out more about our benefits for hoteliers like you.&nbsp;And if you’re ready to take the first step, click on the button below, complete the non-obligation form, and our team will get in touch with you to answer any questions you may have.&nbsp;Register your property

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What Type of Hotel Guests Will You Attract with Hotelbeds?

Travel is getting more personal.&nbsp;Customisation in the travel industry is rapidly growing, with forecasts predicting that global personalisation in the travel market is expected to increase at a compound annual growth rate (CAGR) of around 17% between 2022 and 2032.&nbsp;Of course, personalisation in travel as a concept is not new – especially when it comes to the hospitality experiences to which travellers have become accustomed. However, travel continues to get more deeply personal, and this is reflected in the global appetite for bespoke experiences, with the global customisation and personalisation in travel market size expected to reach US$620.71 million by 2032.&nbsp;Technology is shaping nearly every aspect of personalisation, enabling new ways of offering bespoke travel experiences across the industry. As part of that, artificial intelligence (AI) is everywhere, not just in the travel and tourism industry, and its integration isn’t slowing down. In fact, it's estimated that around 60% of global businesses have implemented AI tools to improve customer service and efficiency.&nbsp;So, what are some key examples of how AI and hyper-personalisation is used effectively, and how does this benefit travel businesses across the industry?&nbsp;Before we get into that, however, why not explore how we at Hotelbeds offer intelligent, data-driven solutions as a leader in the TravelTech space and as part of HBX Group, by discovering how we enable success for travel businesses across the industry.How Does Technology Enable Hyper-Personalisation?AI and Machine Learning - analysing traveller data to identify patterns and preferences and enabling advanced data analysis to anticipate needs.AI Chatbots - providing real-time, personalised assistance.Location-Based Services - offering relevant deals based on a traveller's location.Virtual Tours – showcasing facilities and experiences to help potential travellers understand offerings.Big Data – the collection and analysis of large volumes of information to gain valuable insights into customer behaviour.Customer Relationship Management (CRM) systems - centralise guest data and collect information from multiple touchpoints.&nbsp;Hyper-Personalisation is the Future of Customer ExperienceThe theory of hyper-personalisation is that it’s the most advanced way that brands can tailor their marketing to individuals, through the use of analytics, AI and automation. But, what does it mean in practice?&nbsp;At our recent HBX Group MarketHub summit, our Senior Vice President for Global Sourcing, Paul Anthony, broached the topic of hyper-personalisation. In his panel, he suggested that: ‘Hyper-personalisation is the holy grail in travel, creating that ‘one-to-me' experience.’ Driving customer experiences pre- and post-booking, which are seamless, frictionless, and tailored to their personal needs and preferences.&nbsp;When it comes to the customer experience, hyper-personalisation and AI play a role in allowing travel companies to determine the needs and desires of their audiences at a much more granular level.&nbsp;AI tools enable companies to deep dive, and better profile their audiences – both ideal and current – therefore empowering these companies with customer knowledge which can be used to improve the experience for our customers with more personalised experiences.&nbsp;This manifests in a number of ways:Hyper-local RecommendationsTechnology is destined to play an expanded role in developing experiences in this sector. In-house trained AI models are increasingly delivering personalised recommendations for travellers to explore local destinations. This is currently employed by many operators, like SmartGuide, who offer personalised itineraries for over 100,000 destinations.&nbsp;Personalised Travel ExperiencesTools like Insights – our powerful, customisable tool which offers market-specific recommendations – and Google Travel curate itineraries based on traveller preferences, while startups like Bigfoot’s LightFoot chatbot uses natural language processing for intuitive interactions.&nbsp;Meanwhile, ‘personalised flying’ is expected to be a key trend going forward, thanks to airlines combining algorithmic entertainment with hyper-personalised in-flight systems.Predictive Analytics and Dynamic PricingWhen it comes to predictive analytics, the use of temporal fusion transformers, or TFTs, is making waves at HBX Group, our parent company. A complex attention-based architecture specifically designed for time series forecasting, a temporal fusion transformer captures temporal-based patterns across multiple time sequences. This allows for: multi-horizon forecasting, interpretable predictions, and probabilistic forecasting.&nbsp;What does this mean for you? The use of TFTs allows companies like us to predict bookings, revenue, and market trends with precision. We can forecast sales opportunities to a high level of accuracy, maximising your potential thanks to the power of predictive analytics.Hyper-Personalisation and HospitalityIn hospitality, many hotels are leaving behind the basic offerings of old, and introducing new ‘value adds’ for guests to set them apart.&nbsp;Personalised travel is taking on all-new meanings. Such instances are seen in the demand for ‘micro-hospitality', where travellers are free to curate their own private getaway at a pared down price, to 48% luxury travellers wanting exclusive experiences, and the growth of ‘experience agents’ who deliver bespoke guest experiences during their stay.&nbsp;Virtual assistants in rooms are becoming an expectation, as are chatbots on customer service platforms, while the innovative app Timeshifter creates plans based on guests’ chronotype, normal sleep pattern, itinerary and personal preferences to tackle the underlying cause and symptoms of jet lag.&nbsp;However, there is potential for improvement in connectivity between hotels and travel bookers. Fernando Vives, Chief Commercial Officer&amp; Management Board Member at Minor Hotels Europe &amp; Americas, also mentioned at our HBX Group MarketHub that while travellers can choose rooms based on preferences at check-in, partnering with a TravelTech specialist – like Hotelbeds and parent company HBX Group – could further streamline data flow and enhance the current personalisation opportunities.&nbsp;For example, while guests can and have been able to select a room during check-in, the capability exists for the industry to offer even more personalised experiences, catering to unique, individual circumstances to uplift each guest’s experience and thus the emotional connection to that brand, or hotel during their stay.&nbsp;Optimising Travel Operations with AIThere are numerous practical applications of machine learning in areas such as pricing, demand forecasting, and operational efficiency.&nbsp;For sustainability, Google’s DeepMind is helping airlines to optimise flight paths to reduce contrails, while intercity rail and bus operators are using AI to improve fuel consumption. In baggage handling, AI image recognition streamlines the process, significantly reducing delays and frustrations for travellers dealing with lost luggage.&nbsp;From an operational perspective, AI chatbots are freeing up human service providers to assist with complex issues by being available 24/7, thereby alleviating some strain on customer experience teams.&nbsp;Chatbots are also reducing the friction experienced by customers, offering readily available assistance at the exact time of need – and at Hotelbeds we have our own AI chatbot tool, Olivia. This intelligent virtual assistant offers quick, intelligent solutions to queries regarding the first steps of your journey with us, or indeed more information about our products, services and business model.&nbsp;Furthermore, our virtual assistant is on-hand to offer increased support with technical queries, from making bookings to using our comprehensive self-service tools, as well as in-destination support even during emergencies. This tool is enhanced with the ‘eight building blocks of conversational AI’, to ensure intelligent, contextually accurate support, streamline ways of working, and reduce friction at all stages of the travel journey.&nbsp;Hyper-Personalisation and Travel MarketingAt HBX Group’s MarketHub 2024, Rebby John, Senior Director of Sales Engineering at Saleloft, noted that customers are likely to spend 67% more if they enjoy a better sales experience, while Ali Ozbay (VP of Marketing &amp; Communications at All Inclusive Collection and Rixos Hotels) emphasised the shift away from a one-size-fits-all approach, as travellers increasingly seek exclusive and personalised experiences.&nbsp;Hyper-personalisation starts at the customer's initial 'dreaming' phase, and targeted advertisements that resonate with specific audiences help establish a connection and speak directly to their needs.&nbsp;Businesses can create unique online experiences for varied client types, utilising intelligent data platforms to develop personalised offers based on real-time customer data. This approach ensures that different traveller groups receive tailored messages, enhancing the chances of closing the sale.Intelligent Campaigns to Ensure a Right Product, Right Time ApproachConnecting supply and demand is one thing – reaching the right audience at the right time is another.&nbsp;Utilising intelligent campaigns helps you offer your ideal customer the product they’re looking for, at the moment when they most want them. How? At Hotelbeds, our advanced algorithms predict which properties and conditions are most suitable for your customers, while our dedicated experts constantly monitor their success in the background.&nbsp;This aspect of hyper-personalisation is key for travel businesses, as you’re benefiting from an AI algorithm which delivers promotions relevant to you and your market, optimising your success in a competitive space.Personalised Recommendations at Your FingertipsLeveraging strategic growth opportunities, such as those delivered by our intelligent recommendation tool, Insights, opens additional possibilities to offer relevant, incentivising trips and experiences to travellers.&nbsp;&nbsp;These are data-driven, tailored to the specific needs of your market based on:historic travel search datareal-time market dataan awareness of seasonalityhistoric booking and itinerary data&nbsp;This allows you to continually adopt that ‘right product, right place, right time’ approach to your marketing strategies, therefore personalising each marketing communication to the stays and experiences most likely to resonate with your intended audience.&nbsp;Personalised OffersResearch shows that 92% of shoppers value sharing personal information for discounts, and trust and transparency in data usage are key for brands. This data can be utilised in thoughtful gestures to significantly enhance customer satisfaction and brand reputation.&nbsp;A key example of this is seen in British Airways and Virgin Atlantic’s decision to remove ‘ladies and gentlemen’ from announcements, leveraging data insight to drive inclusivity; additionally, Virgin Atlantic offer gender-neutral options during booking. Initiatives like this can truly work wonders, enhancing customer relationships, increasing brand affinity (the emotional connection between a brand and its audience), and brand loyalty as a result of acceptance, visibility and belonging from the customers’ perspective.&nbsp;Customers feel valued through thoughtful marketing strategies, such as customised promotions and considerate emails regarding promotional exclusions.Important considerations for personalisation include:Detailed data collection: gathering comprehensive traveller preference information, including preferred destinations and travel dates.Dynamic recommendations: using algorithms for real-time suggestions aligned with individual interests.Contextual awareness: incorporating factors like current weather conditions, local events, and nearby attractions to provide relevant offers based on the traveller's current situation.&nbsp;Hyper-Personalisation and Travel – What Does This all Mean?As AI becomes more integrated into travel, businesses can leverage it alongside big data to enhance customer loyalty. Travel experience providers of the future will be able to leverage customer data on loyalty plans, credit card benefits and insurance coverage, for example, crafting highly tailored travel plans.&nbsp;For instance, tour operators benefit from interconnected distributors like Hotelbeds, ensuring competitive offerings and frictionless booking experiences as a result of data-driven, intelligent tools and booking platforms, alongside an expanded portfolio.&nbsp;Utilising API connectivity allows a more frictionless booking experience, and by becoming an integral part of that seamless booking journey, providers are securing their relevance.&nbsp;For travel businesses like Online Travel Agencies, however, innovation lies in using AI tools to build and price new trip itineraries and streamline online booking services. Around 80% of all global travellers want to book their trips online, 56% of travellers want to book activities and experiences in advance, and not only this, but 60% of travellers say they prioritise booking travel with one brand or credit card to maximise loyalty points.&nbsp;This compounds the importance of offering comprehensive travel experiences for end travellers, and the opportunities to use AI tools and solutions to personalise these booking experiences to capture demand.&nbsp;Overall, AI offers valuable chances to leverage data, analytics and business intelligence from various sources, to anticipate demand, and tailor offerings accordingly.&nbsp;Companies that address this delicate balance, offering reliable, personalised, and secure travel experiences, will be the ones who shape the industry and benefit from it.&nbsp;However, if you’re interested in exploring how we at Hotelbeds, as a key travel distributor and key player in the TravelTech space, offer intelligent, data-driven growth opportunities as a result of our powerful suite of TravelTech solutions, expert destination teams, and dedicated Account Managers, then explore why travel businesses across the industry benefit from a partner like us here.&nbsp;

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Hyper-Personalisation in Travel: What's Next? 

Choosing the right distribution strategy for your hotel isn’t an easy task. Nowadays, the market is highly fragmented, offering countless distribution options—each promising efficiency, but some may ultimately impact the performance of your direct channel.&nbsp;Your hotel’s distribution is key, and at Hotelbeds, we are committed to aligning with your strategy to ensure a profitable commercialisation of your rooms.&nbsp;Here we explain how we distribute your rooms across our client network and what to expect when partnering with us.Challenges in diversified hotel distributionExpanding your hotel’s reach and increasing revenue depends largely on an effective distribution strategy. However, we understand that this process comes with several challenges:&nbsp;With so many distribution channels available on the market, finding the perfect balance between them can be difficult.&nbsp;Ensuring that distributors respect your placement strategy is crucial, as it impacts profitability and trust in your property.&nbsp;Many distribution channels focus on price-sensitive travellers, leaving premium customer opportunities untapped.&nbsp;Managing contracts and availability across multiple platforms can be time-consuming and inefficient.&nbsp;Expanding distribution without affecting your direct channel requires strategic planning.&nbsp;The distribution landscape is complex, but with the right strategy, it's manageable. The key is having a strategic partner that simplifies these challenges.&nbsp;At Hotelbeds, we have spent decades refining our distribution model so that we can deliver high-value clients to your properties while protecting your rate strategy and direct channel. Do you want to know how? Read on.&nbsp;How does Hotelbeds’ B2B hotel distribution work?At Hotelbeds, we offer you the advantages of a B2B distribution channel. This means we connect providers like you (whether you are an independent hotel, hotel chain, boutique hotel, or other type of accommodation) with over 60,000 wholesale and retail distributors—including travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.&nbsp;As a supplier, you upload your available rooms and rates onto our platform. From there, your rooms become available in our booking engines for our curated distributor network.&nbsp;Our goal is to simplify hotel distribution, allowing you to reach a global market without having to negotiate individual contracts with each distributor. With Hotelbeds, different distributors can book your rooms directly through our booking engines—without extra steps.&nbsp;In addition, we will respect your strategy while responding in less than 24 hours if something happens with total transparency.&nbsp;The process is simple:&nbsp;Register with Hotelbeds and share your rates and availability. By providing your inventory, we calculate the optimal pricing.&nbsp;Connect to our network via your channel manager, Portal Partner (our own extranet), or XML integration, ensuring a seamless and efficient connection.&nbsp;Benefit from our segmented distribution network: We work with over 60,000 distributors and carefully segment them into 11 different types, monitoring their onwards distribution to ensure correct rate management and adapting to different business needs.&nbsp;Currently, over 250,000 hotels trust us, operating in 190+ source markets. We also offer access to opaque channels, which don’t affect your direct channel while attracting high-value customers.&nbsp;Additionally, Hotelbeds has a team of over 1,000 market-based experts, who act as an extension of your sales team, influencing how distributors select and promote hotels to their end customers.&nbsp;Register your hotel today and take advantage of B2B distribution with Hotelbeds.&nbsp;What kind of travellers will you attract with Hotelbeds?Choosing a B2B hotel distribution model comes with many advantages—one of the most important being access to high-value guests that are otherwise difficult to reach.&nbsp;By partnering with Hotelbeds, your property will start attracting:&nbsp;International travellers – 70% of our bookings come from long-haul travellers.&nbsp;Advanced bookings – Our customers book at least two months in advance, helping you improve planning.&nbsp;Longer stays – With an average stay of over four nights per booking, reducing operational costs.&nbsp;Higher spending guests – Hotelbeds’ travellers spend 30% more on additional services like transfers, spa treatments, and experiences.&nbsp;Higher average daily rates (ADR) – Up to 35% higher than local or regional guests.&nbsp;Domestic travellers also represent a valuable share of our network, ensuring a balanced flow of bookings year-round, with shorter booking windows and consistent demand.&nbsp;A great example of a hotel that successfully increased high-value bookings with Hotelbeds is The Designers Cheongnyangni in South Korea.&nbsp;As Mr Pilho Kim, Senior Manager of the hotel, explains:&nbsp;‘One of the main reasons we joined Hotelbeds was the opportunity to expand our market exposure and attract tourists from a wide range of countries, including long-haul travellers. We realised the importance of increasing our reach overseas and tapping into new markets.’&nbsp;Before joining Hotelbeds, they were mainly reliant on domestic travellers. However, within just two months of partnering with us, they saw 150+ room bookings and a 10–15% increase in sales each month.&nbsp;Discover more about this success story here.&nbsp;&nbsp;Rate strategy: transparency and security guaranteedWe understand the importance of protecting your pricing strategy and ensuring a transparent distribution process. At Hotelbeds, we implement measures to prevent unauthorised rate issues, which have delivered excellent results in recent years.&nbsp;As you know, rate issues occur when:&nbsp;There is an inconsistency in the contract or rate configuration.A rate is misused on an unauthorised distribution channel.A distributor doesn't comply with your distribution rules.A distributor has a hotel or room mapping error.&nbsp;To protect your rate strategy, we take four key actions:&nbsp;Continuous monitoring – We identify and resolve any issues, working with partners like RateGain to anticipate market challenges and detect rate discrepancies.&nbsp;Strategic segmentation – We collaborate exclusively with distributors who respect your strategy, enforcing strict control policies. If a travel distributor fails to comply, we apply a strict three-strike disconnection policy.&nbsp;Advanced technology – We use cutting-edge data analytics and machine learning to prevent rate leakages and ensure precise distribution.&nbsp;Global support – We have trained thousands of local experts, allowing you to access top-tier global support, with a dedicated team resolving all cases within 24 hours.&nbsp;Thanks to these measures, we have reduced hotel rate leakages by 75% in the past five years. Our current rate discrepancy ratio stands at just 0.005%, and we are actively working to bring it down to zero.&nbsp;Our priority is ensuring a safe, stable, and profitable distribution strategy for your hotel.&nbsp;Start optimising your hotel distribution with HotelbedsNow that you understand how our distribution strategy works and what you can expect from a partnership with Hotelbeds, it’s time to take the next step.&nbsp;Simply fill out this form, and we will get in touch to help you set up your profile and start receiving bookings as soon as possible. At Hotelbeds, we also offer the Hotel Onboarding Programme to guide you through your first steps with us.&nbsp;Join today and start distributing your rooms faster, safer, and more efficiently!

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Hotelbeds’ Hotel Distribution Strategy Explained: All You Need to Know

As the hotel industry evolves rapidly, hyper-personalisation is becoming a major travel trend for 2025.&nbsp;Each year, the hospitality benefits from technological advancements. While the implementation of personal touches have long been used to level-up otherwise ordinary bookings (think 'delight and surprise' gifts on arrival), artificial intelligence (AI) and machine learning (ML) are further transforming the guest experience.&nbsp;These innovations have moved beyond simple enhancements and have become fundamental expectations of modern travellers. With recent advances in AI and ML, hotels can finally offer hyper-personalised services to travellers. To achieve this, properties must leverage data to gain in-depth knowledge of their customers, understand their behaviour, and anticipate their expectations during their stay.&nbsp;If you want to discover all the key trends transforming the hotel industry in 2025, we recommend downloading our free travel trends report for hoteliers below.&nbsp;What is hyper-personalisation in hospitality?For several years, companies have harnessed data power to improve their relationship with customers, and the hospitality industry is no exception.&nbsp;Instead of segmenting guests into broad groups based on age, origin, or gender, hyper-personalisation considers specific preferences, previous behaviours, and current needs to provide real-time personalised experiences, services, and promotions.&nbsp;This is possible thanks to advanced technologies and big data analysis. Hotels collect information from various sources, such as direct bookings, social media interactions, and previous stays, using AI and machine learning to automate data analysis.&nbsp;In this way, they can predict guest behaviour and offer personalised recommendations, continuously improving the customer experience with real-time information.&nbsp;Key technologies for hyper-personalisationCustomer Relationship Management (CRM) systemsEffective hyper-personalisation requires a robust Customer Relationship Management (CRM) system. These systems centralise guest data and collect information from multiple touchpoints, such as online bookings, social media interactions, and satisfaction surveys.&nbsp;An efficient CRM allows hotels not only to gain a deep understanding of their guests but also to anticipate their needs and preferences by offering products or services at the right moment. This includes remembering relevant dates, room preferences, food and beverage tastes, and consumption patterns.&nbsp;Artificial Intelligence (AI) and Machine Learning (ML)These technologies are revolutionising the hospitality industry by enabling advanced data analysis to anticipate needs. Through sophisticated algorithms, AI can identify behaviour patterns and predict guests' future preferences.&nbsp;Some applications include:Dynamic pricing adjustments: Predictive models optimise prices based on guest consumption habits.&nbsp;Personalised loyalty programmes: Tailored rewards aligned with individual customer interests and behaviours.&nbsp;Customised dining options: Personalised menus based on culinary history and dietary restrictions.&nbsp;Recommendations for activities and services: Based on previous experiences and detected preferences.&nbsp;Big Data AnalyticsBig Data enables the collection and analysis of large volumes of information to gain valuable insights into customer behaviour. Its application in hospitality ranges from tracking the booking process to optimising the guest experience during their stay.&nbsp;These tools allow hotels to identify trends and personalise their services. For instance, data analysis can reveal the point at which a guest typically abandons the booking process or what type of experiences they seek during their stay.&nbsp;With this information, hotels can improve their offerings and design more effective marketing campaigns. According to a study by Skift and Oracle, guests view this favourably, as they are willing to share personal data if hotels use it to provide personalised services and direct benefits.&nbsp;7 practical ways hotels can leverage hyper-personalisationContactless experiences and automationA Hilton study reveals that 63% of travellers prefer digital keys to avoid queues at reception, making this technology a necessity rather than a luxury.&nbsp;Consequently, many hotels have begun implementing virtual assistants in rooms to control lighting, temperature, and even room service orders via voice commands.&nbsp;Integrating such devices allows room conditions to be tailored to the guest based on historical data, creating a personalised and comfortable environment from their arrival.&nbsp;Additionally, contactless payments are becoming increasingly common, further enhancing the overall guest experience.&nbsp;Personalised entertainment and servicesGuests expect easy access to their streaming or gaming accounts. AI can enhance this experience by recommending content based on previous preferences or regional data.&nbsp;Beyond entertainment, hotels can also leverage guest-provided data to personalise amenities and room services, such as including preferred beverages in the minibar.&nbsp;Segmented advertisingHotels can offer room upgrades, exclusive services, or personalised packages based on guest preferences.&nbsp;According to a report by Oracle and Skift, 51.5% of hotel executives already use AI and data analytics to enhance marketing personalisation. As a result, hotels can create more tailored marketing campaigns, such as personalised emails, exclusive promotions, and custom content that resonate with specific segments and increase bookings.&nbsp;Additionally, some hotels use virtual tours to showcase their facilities, allowing potential guests to better understand the value of superior room categories, significantly increasing higher-category room bookings.&nbsp;&nbsp;Creation of targeted sub-brandsAnother key aspect of hyper-personalisation is its ability to help hotels create sub-brands targeted at specific customer segments.&nbsp;Through data analysis and AI, hotels can design accommodation concepts tailored to specific groups, such as business travellers, millennials, or families.&nbsp;This allows hotel chains to diversify their offerings without constructing new infrastructures from scratch, instead adapting existing ones with personalised approaches.&nbsp;Voice-activated assistanceVoice assistants are becoming increasingly common in homes, and guests expect similar functionalities during their stays. AI-powered systems can handle service requests, provide local information, and update guests on real-time events.&nbsp;AI also optimises call centres, providing quick and personalised responses, thereby improving the customer experience.&nbsp;We recommend considering virtual assistants in rooms and exploring chatbots on customer service platforms to enhance guest communication.&nbsp;Security and privacy in hyper-personalisationAs hotels collect more guest data, they must also ensure its security. Implementing cybersecurity protocols and complying with data protection regulations are essential to mitigating risks.&nbsp;It's advisable to adopt encryption technologies and anonymise sensitive data to safeguard guest privacy.&nbsp;Don't miss our detailed article on hotel cybersecurity in 2025.&nbsp;AI-driven sustainability and energy efficiencyFinally, AI also plays a crucial role in hotel sustainability by optimising energy consumption. Smart systems can adjust climate control and lighting based on hotel occupancy, reducing costs and minimising environmental impact.&nbsp;A good practice is implementing motion sensors and artificial intelligence-based energy management systems. For more sustainable actions hoteliers can adopt, check out this article on sustainable tourism.&nbsp;ConclusionHyper-personalisation and artificial intelligence are redefining the hospitality industry, providing unique experiences and optimising hotel operations.&nbsp;Hoteliers who adopt these technologies will enhance guest satisfaction and increase efficiency and profitability.&nbsp;Additionally, if you want to discover how Hotelbeds can help you increase bookings through our global network of 60,000+ distributors, have a look here to learn more about our distribution strategy.&nbsp;Finally, don't forget to download our new travel trends guide to learn about all the key strategies that will transform the industry in 2025.

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Hyper-Personalisation and AI in Hotels: Transforming Hospitality in 2025  

&nbsp;We have assembled a list of the 10 best travel trade shows that you should consider attending in 2025. These shows offer great opportunities for expanding your industry reach, staying updated on the latest trends and developments, and forming valuable connections with industry leaders and potential partners.Bookmark this page to return to it year on year for updated recommendations.&nbsp;The MarketHub by HBX GroupWhen? MarketHub Asia 11th – 14th February 2025; MarketHub Europe 1st - 4th April; MarketHub Americas 3rd - 6th JuneWhere? Macau; Algarve; Panama.Our list would not be complete without mentioning the MarketHub, the flagship travel industry events organised and hosted by HBX Group. Due to offer impactful and engaging experiences, the 2025 MarketHub events are set to take place in February, April, and June in Macau, Algarve, and Panama, respectively.The upcoming edition of MarketHub will be exploring the theme of 'Connecting Horizons', with a primary focus on idea exchange, bringing together diverse perspectives and cultures, and promoting a deeper understanding of the changing landscape of the travel industry.With a programme that combines illuminating presentations, roundtables designed to incite discussion and key networking opportunities, the MarketHub is truly a meeting, and melting point, of culture, innovation and collaboration in the industry; while also ensuring that the unique local heritage of our host countries is never far from the action.Why attend?The MarketHub provides a valuable opportunity for industry professionals to interact with top brands and experts in the field. With key players such as hoteliers, experience providers, and travel distributors in participation, this event serves as a platform for global travel professionals to network and enhance business opportunities within the travel ecosystem.With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world.Top tip: The MarketHub events are exclusively for our valuable partners, curating a memorable experience which drives businesses forward, while allowing our travel partners from all across the industry to keep ahead of the competition with leading insights and thought-provoking sessions, and of course, the ability to network.Sign up today to join an increasing network of global travel providers from all walks of the industry, and take your business to the next level with opportunities and events like our flagship MarketHub events.&nbsp;Travel &amp; Adventure ShowWhen? From January to March 2025With over two decades of experience and a track record of producing more than 125 successful events, Travel &amp; Adventure Shows have connected over 150,000 travel enthusiasts, agents, and media professionals with the top travel destinations and suppliers worldwide.This series of events consists of nine different conferences held across the United States in some of its top gateway markets: Atlanta, San Fransico Bay Area, and Washington DC. Widely considered ‘America’s favorite travel trade show’, this is the ultimate destination for key players in the tourism industry to connect directly with the traveller.During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.Why attend?These events are crucial for both B2C and B2B sectors, as travel professionals place high importance on them as a means to directly engage with travelers. It provides valuable insights into the needs, concerns, and preferences of current and future travelers in these popular destinations.Attracting around 150,000 attendees at past events, Travel &amp; Adventure Show is a sure-fire way of getting to the heart of your perfect clients’ wants and needs for the year ahead, scope out the latest industry trends and promote your offers.&nbsp;Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainFitur, held annually in Madrid, is the premier trade show for inbound and outbound markets in Latin America. Key topics discussed include the future of technology in tourism and destination management, cruises, LGBTQ+ tourism, and the promotion of female tourism professionals.Why attend?This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.Fitur, held at IFEMA Madrid, is a 5-day event that caters to tourism professionals with significant decision-making power. The 2024 edition boasts over 9,000 exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and participation from 152 countries. These impressive figures solidify Fitur's position as a key event in the travel industry annually.&nbsp;ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.ITB Berlin 2025 will bring together prominent figures from the global travel industry, offering attendees the opportunity to connect with numerous exhibitors, speakers, and industry leaders. This three-day event will feature various segments, such as business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.Why attend?Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;Arabian Travel Market (ATM) 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor those looking to tap into the vast travel and tourism opportunities in the Middle East, attending the Arabian Travel Market show is an essential step. With a successful track record spanning over three decades, this event has solidified its reputation as a premier global platform for the inbound and outbound travel sector in the region.Why attend?The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.The event has experienced rapid growth, generating a significant $2.5 billion in deals. If you are looking to tap into the travel and tourism business potential in the Middle East, then ATM is an event that should not be overlooked. Key players in accommodation, hospitality, destination management, attractions, and more will be present, offering their valuable insights into the region's tourism industry.&nbsp;Business Travel Show (BTS) EuropeWhen? 25th – 26th June 2025Where? London, United KingdomIf you're seeking a forum to connect with the foremost innovators and leaders in business travel, look no further than the Business Travel Show Europe conference. This prestigious annual event unites top professionals from the travel and tourism industry for a comprehensive three-day gathering of educational sessions and networking opportunities at the esteemed ExCel venue in London.This event is essential ‘for anyone serious about improving, benchmarking or establishing their travel programme’, with 30 years behind it as one of the largest face-to-face exhibitions for travel professionals in the European corporate travel industry.Not only this, but Business Travel Show Europe is part of the BTN Group, which has firmly cemented its position as Europe’s leading source of travel news, insight and analysis for the business travel community.Why attend?If you’re a corporate travel supplier, or buyer, then BTS Europe is the place to be to strengthen and secure new partnerships, stay updated on the industry and network with peers.&nbsp;International Luxury Travel Market (ILTM) Asia PacificWhen? 30th June – 3rd July 2025Where? Marina Bay Sands, SingaporeSet to take place at the prestigious Marina Bay Sands Hotel, the 2025 International Luxury Travel Market (ILTM) Asia Pacific conference will serve as a pivotal platform for luxury travel brands to network and collaborate. Tailored for travel entities seeking to tap into the burgeoning Chinese market, ILTM Asia Pacific is an essential event for top-tier industry professionals.Why attend?Spanning across 5 full days, this luxury travel expo boasts some impressive attendance figures, with previous editions attracting around 650 Asia Pacific travel agents, 33 Asia Pacific travel boards and country panels, 650 international brands and 57 international countries.The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector!If you’re a luxury travel experience provider, ILTM is the perfect chance to showcase your destination, experiences or products to an exclusive audience of distributors representing HNW travellers based in Asia Pacific.&nbsp;Digital Travel Summit US 2025When? 15th - 16th September, 2025Where? Orlando, FloridaIf your business focuses on the customer experience, then the annual Digital Travel Summit is the perfect event for you to capitalise on.Recognised as the premier event in the travel industry for executives from hotels, online travel agents (OTAs), airlines, and transportation providers, attendees come together to share valuable insights on improving the personalized customer journey experience.Why attend?The previous speakers have included industry experts from notable companies such as American Airlines, Expedia Group, Virgin Voyages, Universal Parks &amp; Resorts, Legoland, and IHG Hotels &amp; Resorts. This upcoming two-day conference promises an exceptional learning opportunity that no travel professional should overlook.&nbsp;ITB Asia 2025When? 15th – 17th October 2025Where? Marina Bay Sands, SingaporeYet another unmissable travel event descending on Marina Bay Sands is ITB Asia!An essential event to mark on your calendar is ITB Asia, known as Asia's Leading Travel Trade Show. This prestigious B2B trade show and convention for the travel industry is held annually, showcasing thousands of exhibiting companies from regions across Asia-Pacific, Europe, the Americas, Africa, and the Middle East.With a history of over 1,300 exhibitors at previous shows, ITB Asia offers a platform for 100% pre-scheduled appointments and representation from 132 countries and territories.Why attend?ITB Asia stands as the premier travel trade show in Asia, boasting over 13,000 show attendees from various sectors including MICE, Corporate, and Leisure. The event provides a unique opportunity to connect with travel professionals across all segments of the industry - from destinations to airlines, hotels to attractions, cruise lines to venues, and more.For the sheer wealth of opportunity available to attendees, and the quantity of new connections that can be made at ITB Asia, it’s not an event to miss for travel professionals looking to expand their horizons.&nbsp;World Travel Market (WTM) London 2024When? 4th – 6th November 2025Where? ExCeL, London, United KingdomWorld Travel Market (WTM) is widely recognised as one of the most influential and well-attended travel industry events. This three-day conference brings together the international leisure and business travel sectors, making it one of the largest gatherings of international travel professionals in the world. With over 40,000 professionals from 180+ countries attending each year, WTM plays a significant role in shaping the future of the travel industry.Filled to the brim with industry-leading insights, thought-provoking roundtables and panel discussions, inspiring keynotes, and advantageous networking opportunities and 1-2-1 meeting areas, WTM is the perfect industry event for B2B professionals looking to connect with and learn from the best.Why attend?The panel discussions held throughout the entire three-day event provide valuable insights into the constantly changing travel industry. Covering a wide range of topics from social, environmental, and industry perspectives, these discussions address ever-present and topical issues such as sustainability, diversity, and innovation in travel technology to cater to the needs of present and future travellers.WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.Other WTM events around the world are also available and incredibly valuable for the industry.With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America takes place over 14th – 16th April 2025 in São Paulo, Brazil. While WTM Africa is over the 9th – 11th April 2025 in Cape Town, South Africa, and those looking to break into the travel industry in Africa should attend WTM without a doubt. This event allows attendees to generate new leads, launch products, enter new markets, raise brand awareness, and more.&nbsp;Bonus: Here are a few extra travel trade shows you shouldn’t miss out on in 2025:Bolsa Turismo Lisboa (BTL): 12th – 16th March 2025, Lisbon - a lively 5-day event consisting of discussion, networking and activities, with around 1,500 exhibitors.International Travel &amp; Tourism Show: 1st – 3rd November 2025, Montreal – this Canadian event features tourism office representatives, agencies and tour operators from over 100 countries to generate fresh ideas and promote to travellers.&nbsp;Sign up today to join an increasing network of global travel providers and take your business even further with opportunities and events like our flagship MarketHub events!&nbsp;

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best travel trade shows travel providers

The 10 Top Travel Trade Shows for Travel Providers 2025

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33 Key 2025 Travel Dates for Travel Providers

Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry.&nbsp;Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit.&nbsp;In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend?&nbsp;&nbsp;1. Travel &amp; Adventure ShowWhen? From January to March 2025With over 20 years of experience and 125+ produced events, Travel &amp; Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide.&nbsp;It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC.&nbsp;During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.&nbsp;Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March.&nbsp;2. Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainHeld annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.&nbsp;It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2.&nbsp;9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year.&nbsp;3. MarketHub Asia by HBX GroupWhen? 11th – 14th February 2025Where? MacauThis list would not be complete without including our MarketHubs, the events organised by HBX Group.&nbsp;The first of the year is MarketHub Asia, which will take place from 11th to 14th February in Studio City, Macau. This event will invite you to discover a unique mix of Portuguese and Chinese influences, full of spectacular architecture and world-class entertainment that draws millions of visitors annually.Under the theme ‘Connecting Horizons’, the MarketHubs in 2025 will aim to foster a rich exchange of ideas, bridging different perspectives and cultures to enhance our collective understanding of our evolving industry.&nbsp;Besides keynotes and panels featuring subject-matter experts from the travel industry and beyond, we've also prepared a range of activities and dinners to introduce you to the city's culture.&nbsp;Visit our MarketHub Asia website to learn more about the event, our hosting partners, and sponsorship options.&nbsp;&nbsp;4. ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.&nbsp;Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.&nbsp;Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;5. MarketHub Europe, AlgarveWhen? 1st– 4th April 2025Where? Algarve, PortugalThis spring, the European version of HBX Group’s MarketHub will take place in the Algarve.Under the banner of ‘Connecting Horizons’, we invite you to this gem on Portugal’s southern coast to attend a programme that blends insightful sessions with opportunities for attendees to become immersed in the unique culture of the Algarve.&nbsp;With 9 years behind it and more than 450 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 15 source markets, including key experience providers and travel distributors from around the world.&nbsp;Visit our dedicated MarketHub Europe website to learn more about the event, our hosting partners, and sponsorship options.&nbsp;6. WTM Africa 2025When? 9th – 11th April 2025Where? Cape Town, South AfricaThose looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.&nbsp;WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.&nbsp;WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.&nbsp;Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network.&nbsp;7. WTM Latin America 2025When? 14th – 16th April 2025Where? São Paulo, BrazilJust like in Africa, Latin America also has an unmissable event: the WTM Latin America.&nbsp;In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.&nbsp;With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.&nbsp;8. ATM Arabian Travel Market 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.&nbsp;The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.9. MarketHub America, PanamaWhen? 3rd – 6th June 2025Where? PanamaKnown for its cosmopolitan lifestyle and cultural heritage, Panama is the perfect place for our last MarketHub of the year: the America's edition.&nbsp;Join us in Panama City from the 3rd to the 6th June, and experience the city's vibrant culture and friendly atmosphere, which will enhance your networking experience.&nbsp;The America's version of HBX Group's flagship event, MarketHub, will feature insightful sessions as well as enriching cultural experiences under the theme 'Connecting Horizons', ensuring that the MarketHub combines a unique local heritage experience with valuable industry knowledge.&nbsp;You can find more information about this event on our MarketHub Americas website.&nbsp;&nbsp;10. Business Travel Show (BTS) EuropeWhen? 25th - 26th June 2025Where? London, United KingdomLooking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more.Taking place at ExCeL London, this two-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe.Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.&nbsp;11. International Luxury Travel Market (ILTM) Asia PacificWhen? 30th June – 3rd July 2024Where? Marina Bay Sands, SingaporeHosted at the luxurious Marina Bay Sands Hotel, 2025’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties.Spanning 4 days, the expo will boast 650 brands in attendance, as well as 650 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector.&nbsp;&nbsp;12. ITB Asia 2024When? 15th – 17th October 2025Where? Marina Bay Sands, SingaporeAnother event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.&nbsp;Today, ITB Asia is Asia’s largest travel trade show, bringing more than 18,500 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,950 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.&nbsp;13. WTM London 2024When? 4th – 6th November 2025Where? ExCeL, London, United KingdomWith over 46,000 professionals from 184 countries attending the 2024 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2025, with more than 34,000 pre-scheduled meetings held in 2024.&nbsp;Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions.&nbsp;The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.&nbsp;&nbsp;By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience.Not registered with Hotelbeds yet? Here you can list your property and benefit from a range of products and services.&nbsp;&nbsp;Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel? Download now our free 2025 travel trends report for hoteliers in particular. Get it now below!

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The 13 Most Influential Travel Trade Shows for Hoteliers 

Valentine's Day might just be one day on the calendar, but it's a lucrative holiday.&nbsp;Without a doubt, this is a prime period for booking and an ideal time for your property to show off its amenities, creativity, and hospitality.Consumers hit by Cupid's arrow spent $25.8 billion USD on this day in 2024, according to the National Retail Federation (NRF), marking the third-highest expenditure in the holiday's history.Recent surveys also show that over 25% of Valentine’s celebrants plan overnight getaways, making this a golden opportunity for hotels worldwide.For this reason, here are 14 Valentine’s Day hotel ideas—plus a few bonus tips—to increase occupancy with minimal lead time, ensuring your guests fall truly, madly, deeply in love with you.&nbsp;1. Increase bookings with special ratesWhile it may seem counterintuitive to offer a reduced rate during a holiday, offer promotional rates for higher category rooms to entice travellers to pick a higher category room because they perceive it's a great value. This tactic may also boost average daily rates because travellers are booking higher category rooms and taking advantage of holiday add-ons and upselling.&nbsp;Consider offering exclusive packages for early bookings, such as discounted suites combined with complimentary perks. Highlight these offers prominently on your website and across social media channels.2. Encourage longer staysOffer incentives and promotions for multi-day stays. Rather than offering a one-night deal, consider offering three, four, or five-night deals that combine the midweek Valentine's Day holiday with a weekend getaway. Offer your most loyal guests an added discount this Valentine's Day to boost bookings.You could extend Valentine’s hotel packages because many people like to avoid the crowds, while others may not be able to take off on the actual day and would rather celebrate the weekend before or after. Promote flexibility in your packages to appeal to these guests.3. Leverage Galentine's Day to increase opportunityWe have U.S. television series Parks and Recreation to thank for an extra day to celebrate love. Observed on 13 February, Galentine's Day is a day devoted to celebrating the women in your life. What started as a fictional holiday has become an additional revenue opportunity.&nbsp;Create Galentine girlfriend getaway packages to encourage friends to celebrate together and extend their stays to observe V-Day with their significant others. From decorating your dining venues to offering a pink-hued afternoon tea to seasonal spa and salon specials to get glam, create Instagram-worthy memories for every Galentine.&nbsp;4. Increase occupancy with inclusivityNot everyone is a couple or in love on Valentine's Day, but that doesn't mean they don't want to celebrate the occasion. Recognise that romance comes in all forms by creating inclusive experiences for a diverse range of travellers:&nbsp;CouplesNewlywedsLGBTQBromanceGirlfriendsPet-friendly travelSingles / Solo travellersFamily travelPromote these tailored experiences with messaging that resonates with your audience, showcasing the versatility of your property.5. Leverage your property's unique selling propositionWhat makes your property unique? Is it the location or nearby points of interest? Is it the building itself? How about the amenities? Play to your strengths and what differentiates you in the marketplace. Then, educate would-be guests with enticing and entertaining social media and advertising campaigns that convey your USPs. Get plenty of ideas for social media marketing for hoteliers with this free guide!&nbsp;Get plenty of ideas for social media marketing for hoteliers with this free guide!Include testimonials or case studies from past Valentine’s guests to illustrate the memorable experiences your property has provided.6. Get more guests by going localHolidays are a timely motivation to look beyond your property and partner with local restaurants, bars, and shops doing innovative things.&nbsp;Perhaps it's candle making or pottery making with local artists, or unique fitness classes like stand-up paddleboard yoga or bungee fitness that you can bring on property for your guests to enjoy. Visitors and residents alike love enjoying unique and exclusive experiences and then sharing them on social media.7. Earn guest loyalty with Valentine's surprisesSpoil your most loyal guests with complimentary perks like extra loyalty points, early or late checkout, or complimentary refreshments like champagne or chocolate-covered strawberries. These low-cost gestures that delight and surprise can translate into more on-property spend, continued loyalty, and word-of-mouth referrals.8. Increase revenue with alluring add-onsSet the mood and offer a variety of themed options. These can include classics like strawberries and champagne, interactive services like butler drawn baths and in-room massages, and unique and only-at-your-property activities. Here are some examples:&nbsp;Room decor: balloons, fresh flowers, and rose petalsDining: breakfast in bed and in-room candlelit dinnerEntertainment: board games and film rentalsMood setters: sheet masks and nail polishes for girlfriend getaways, candles and massage oil for couples, and bath bombs and face masks for solo travellersTreats: candy, chocolates, champagne, and fruitClasses: Chef-led cooking class, mixologist-led cocktail class, sommelier-led wine tastingUnique activities: Tandem bicycle tour, couples yoga class or massage class, sunset helicopter ride, personal serenade, and private diningValentine's Day gifts from local artisans and jewellers&nbsp;Stand out from the competition by providing amenities that are customisable, personalised, and add value.9. Create package dealsWhen consumers can clearly see the value add or the exclusive offerings and savings that come from a Valentine's Day hotel package deal, they will be more likely to book a stay at your property.Package bookings tend to be longer stays than standalone bookings. Studies show travellers who buy a package are less likely to cancel, particularly if flights are included.Package ideas may include bundling breakfast or dinner, spa treatments and/or room decor with the room rate. Additionally, offer limited-edition packages like "Proposal Perfection" for couples planning to get engaged during their stay.10. Make the stay memorableWhether your guests choose to celebrate on Valentine's Day or in the days surrounding it, make the experience one-of-a-kind.Offer intimate alternatives to on-property dining like cooking classes, picnic baskets, and private dining. Focus on small details and gestures like providing guests with heart-shaped candy along with their welcome drink or a Valentine's Day card during turndown service.&nbsp;11. Spread the word with compelling storytellingShow, don't tell, your loyal guests, potential customers, and the world why your hotel is the best on Valentine's Day and any day. Create specific seasonal campaigns for each segment of your potential client base, including previous, most loyal, and potential guests.Once you know your target audiences, create customised and personalised campaigns that include:•&nbsp;&nbsp; &nbsp;Branded online content•&nbsp;&nbsp; &nbsp;Digital and print advertising•&nbsp;&nbsp; &nbsp;Emails•&nbsp;&nbsp; &nbsp;Local outreach and partnerships (e.g. airlines, travel agencies, tourism bureaus, etc.)•&nbsp;&nbsp; &nbsp;Media coverage•&nbsp;&nbsp; &nbsp;Newsletters•&nbsp;&nbsp; &nbsp;Online content, including blogs, media mentions, and influencer partnerships•&nbsp;&nbsp; &nbsp;Social media, including organic and paid content•&nbsp;&nbsp; &nbsp;Your website&nbsp;Create engaging content like offering limited-time promo codes found exclusively on social media, Valentine-decorated room or restaurant tour videos, and contests or giveaways. Log into Hotelbeds Partner Portal to increase your exposure and maximise your revenue.12. Tailor pricing, experiences, and advertising to each audience segmentNo matter which promotions you offer, customise offers based on your target travellers, which include:&nbsp;Most loyal customersGuests who stayed last 14th February, or over the Valentine’s period‘Gone-sumers’ who booked but cancelled their Valentine's Day reservations last yearPotential local, domestic, and international guests.13. Promote Your Property as the PresentNot everyone will be able to take off mid-week to celebrate Valentine's Day, so promote hotel gift cards or vouchers as the Valentine's Day present to increase occupancy post-Valentine's Day. Adding a promotional price or free offering like complimentary breakfast or a resort credit can help sweeten the deal.14. Build lasting relationships by creating memorable momentsSometimes, it's the smallest gestures or meaningful moments that can have the most impact. Find ways to personalise each guest's stay. Here are some examples:&nbsp;Greet guests by nameGive a handwritten note with recommendations for their stayOffer heart-shaped treats with the guest's name at check-in and/or turndownStock the minibar with your guests' favourite refreshmentsProvide festive hampers&nbsp;Fall in Love with HotelbedsHotelbeds can help you gain exposure to travel distributors this Valentine's Day and beyond. Register your property by simply filling out this form. This way, you'll benefit from:&nbsp;Seamless access to the travel ecosystem, putting your property in front of 60,000+ partners, including travel agents, airlines, tour operators, and more.High-value guests, mostly coming from long-haul markets and staying longer.&nbsp;Eligibility for inclusion in relevant, timely campaigns throughout the year.If you have already joined Hotelbeds, don't forget to access our Partner Portal to conveniently manage inventory, upload new photos, add or remove room types, adjust rates, and manage availability calendar. Happy Valentine!&nbsp;

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14 Valentine's Day Hotel Ideas to Boost Occupancy

Today’s (and tomorrow’s) traveller is increasingly discerning and unafraid of putting their money where their values are. They are seeking value-driven experiences as a priority, with a focus on authenticity, flexibility and convenience - without compromising on the quality of their in-destination or booking experience.&nbsp;&nbsp;Our 2025 Travel Trend Predictions guide explores in greater detail the most prevalent trends for this year, and beyond, exploring key traveller behaviours, decision-making factors, and notable shifts in customer demands.&nbsp;&nbsp;Here’s what you can expect in our guide to trending travel in 2025:The emergence of the 'MeMoon' trend for solo travellers, and solo female travellers, all over the world.How hyper-personalisation with AI is becoming the new norm.The importance of nature to today's traveller, with phenomena-chasers becoming a valuable segment.How wellness travel is evolving into a foray into 'longevity', and why 'healthspan' is the new buzzword for today's wellness traveller.The continuing trends still driving traveller demands and expectations from 2024.and more.&nbsp;Download our 2025 Travel Trend Predictions guide today to discover the key travel trends for 2025, how you can make the most of this to keep ahead of the curve, the experiences travellers will be expecting, and the consequent opportunities for travel providers.&nbsp;

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hotelbeds 2025 travel trend predictions

[REPORT] Our 2025 Travel Trend Predictions

Wondering how to put your hotel on the map in 2024? We've compiled a list of key dates and events in the 2024 calendar to help inspire your travel marketing efforts, and to attract a wealth of travellers in the era of 'revenge travel'. Save this page as a bookmark to use as a reference over the next 12 months.

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29 Key Dates and Events for Hoteliers in 2025

2024 marked a remarkable milestone for international tourism, with growth surpassing pre-pandemic levels from 2019. Accommodation spending also saw a significant increase, rising by 15% compared to 2023.&nbsp;As we look ahead, 2025 promises to reshape the hospitality landscape, driven by evolving traveller priorities and rapid technological advancements.&nbsp;At Hotelbeds, we’ve crafted this guide exclusively for hoteliers, providing key insights into 2025’s travel trends and actionable strategies to anticipate and adapt.&nbsp;This guide also features a dedicated section analysing how established trends have evolved, their current impact, and a practical checklist with tips to optimise your operations and stand out in an increasingly competitive market.&nbsp;Curious about the travel trends that will define hospitality in 2025?&nbsp;Download your free copy today and stay ahead of the curve!

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