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As the hotel industry evolves rapidly, hyper-personalisation is becoming a major travel trend for 2025.&nbsp;Each year, the hospitality benefits from technological advancements. While the implementation of personal touches have long been used to level-up otherwise ordinary bookings (think 'delight and surprise' gifts on arrival), artificial intelligence (AI) and machine learning (ML) are further transforming the guest experience.&nbsp;These innovations have moved beyond simple enhancements and have become fundamental expectations of modern travellers. With recent advances in AI and ML, hotels can finally offer hyper-personalised services to travellers. To achieve this, properties must leverage data to gain in-depth knowledge of their customers, understand their behaviour, and anticipate their expectations during their stay.&nbsp;If you want to discover all the key trends transforming the hotel industry in 2025, we recommend downloading our free travel trends report for hoteliers below.&nbsp;What is hyper-personalisation in hospitality?For several years, companies have harnessed data power to improve their relationship with customers, and the hospitality industry is no exception.&nbsp;Instead of segmenting guests into broad groups based on age, origin, or gender, hyper-personalisation considers specific preferences, previous behaviours, and current needs to provide real-time personalised experiences, services, and promotions.&nbsp;This is possible thanks to advanced technologies and big data analysis. Hotels collect information from various sources, such as direct bookings, social media interactions, and previous stays, using AI and machine learning to automate data analysis.&nbsp;In this way, they can predict guest behaviour and offer personalised recommendations, continuously improving the customer experience with real-time information.&nbsp;Key technologies for hyper-personalisationCustomer Relationship Management (CRM) systemsEffective hyper-personalisation requires a robust Customer Relationship Management (CRM) system. These systems centralise guest data and collect information from multiple touchpoints, such as online bookings, social media interactions, and satisfaction surveys.&nbsp;An efficient CRM allows hotels not only to gain a deep understanding of their guests but also to anticipate their needs and preferences by offering products or services at the right moment. This includes remembering relevant dates, room preferences, food and beverage tastes, and consumption patterns.&nbsp;Artificial Intelligence (AI) and Machine Learning (ML)These technologies are revolutionising the hospitality industry by enabling advanced data analysis to anticipate needs. Through sophisticated algorithms, AI can identify behaviour patterns and predict guests' future preferences.&nbsp;Some applications include:Dynamic pricing adjustments: Predictive models optimise prices based on guest consumption habits.&nbsp;Personalised loyalty programmes: Tailored rewards aligned with individual customer interests and behaviours.&nbsp;Customised dining options: Personalised menus based on culinary history and dietary restrictions.&nbsp;Recommendations for activities and services: Based on previous experiences and detected preferences.&nbsp;Big Data AnalyticsBig Data enables the collection and analysis of large volumes of information to gain valuable insights into customer behaviour. Its application in hospitality ranges from tracking the booking process to optimising the guest experience during their stay.&nbsp;These tools allow hotels to identify trends and personalise their services. For instance, data analysis can reveal the point at which a guest typically abandons the booking process or what type of experiences they seek during their stay.&nbsp;With this information, hotels can improve their offerings and design more effective marketing campaigns. According to a study by Skift and Oracle, guests view this favourably, as they are willing to share personal data if hotels use it to provide personalised services and direct benefits.&nbsp;7 practical ways hotels can leverage hyper-personalisationContactless experiences and automationA Hilton study reveals that 63% of travellers prefer digital keys to avoid queues at reception, making this technology a necessity rather than a luxury.&nbsp;Consequently, many hotels have begun implementing virtual assistants in rooms to control lighting, temperature, and even room service orders via voice commands.&nbsp;Integrating such devices allows room conditions to be tailored to the guest based on historical data, creating a personalised and comfortable environment from their arrival.&nbsp;Additionally, contactless payments are becoming increasingly common, further enhancing the overall guest experience.&nbsp;Personalised entertainment and servicesGuests expect easy access to their streaming or gaming accounts. AI can enhance this experience by recommending content based on previous preferences or regional data.&nbsp;Beyond entertainment, hotels can also leverage guest-provided data to personalise amenities and room services, such as including preferred beverages in the minibar.&nbsp;Segmented advertisingHotels can offer room upgrades, exclusive services, or personalised packages based on guest preferences.&nbsp;According to a report by Oracle and Skift, 51.5% of hotel executives already use AI and data analytics to enhance marketing personalisation. As a result, hotels can create more tailored marketing campaigns, such as personalised emails, exclusive promotions, and custom content that resonate with specific segments and increase bookings.&nbsp;Additionally, some hotels use virtual tours to showcase their facilities, allowing potential guests to better understand the value of superior room categories, significantly increasing higher-category room bookings.&nbsp;&nbsp;Creation of targeted sub-brandsAnother key aspect of hyper-personalisation is its ability to help hotels create sub-brands targeted at specific customer segments.&nbsp;Through data analysis and AI, hotels can design accommodation concepts tailored to specific groups, such as business travellers, millennials, or families.&nbsp;This allows hotel chains to diversify their offerings without constructing new infrastructures from scratch, instead adapting existing ones with personalised approaches.&nbsp;Voice-activated assistanceVoice assistants are becoming increasingly common in homes, and guests expect similar functionalities during their stays. AI-powered systems can handle service requests, provide local information, and update guests on real-time events.&nbsp;AI also optimises call centres, providing quick and personalised responses, thereby improving the customer experience.&nbsp;We recommend considering virtual assistants in rooms and exploring chatbots on customer service platforms to enhance guest communication.&nbsp;Security and privacy in hyper-personalisationAs hotels collect more guest data, they must also ensure its security. Implementing cybersecurity protocols and complying with data protection regulations are essential to mitigating risks.&nbsp;It's advisable to adopt encryption technologies and anonymise sensitive data to safeguard guest privacy.&nbsp;Don't miss our detailed article on hotel cybersecurity in 2025.&nbsp;AI-driven sustainability and energy efficiencyFinally, AI also plays a crucial role in hotel sustainability by optimising energy consumption. Smart systems can adjust climate control and lighting based on hotel occupancy, reducing costs and minimising environmental impact.&nbsp;A good practice is implementing motion sensors and artificial intelligence-based energy management systems. For more sustainable actions hoteliers can adopt, check out this article on sustainable tourism.&nbsp;ConclusionHyper-personalisation and artificial intelligence are redefining the hospitality industry, providing unique experiences and optimising hotel operations.&nbsp;Hoteliers who adopt these technologies will enhance guest satisfaction and increase efficiency and profitability.&nbsp;Additionally, if you want to discover how Hotelbeds can help you increase bookings through our global network of 60,000+ distributors, have a look here to learn more about our distribution strategy.

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Hyper-Personalisation and AI in Hotels: Transforming Hospitality in 2025  

&nbsp;We have assembled a list of the 10 best travel trade shows that you should consider attending in 2025. These shows offer great opportunities for expanding your industry reach, staying updated on the latest trends and developments, and forming valuable connections with industry leaders and potential partners.Bookmark this page to return to it year on year for updated recommendations.&nbsp;The MarketHub by HBX GroupWhen? MarketHub Asia 11th – 14th February 2025; MarketHub Europe 1st - 4th April; MarketHub Americas 3rd - 6th JuneWhere? Macau; Algarve; Panama.Our list would not be complete without mentioning the MarketHub, the flagship travel industry events organised and hosted by HBX Group. Due to offer impactful and engaging experiences, the 2025 MarketHub events are set to take place in February, April, and June in Macau, Algarve, and Panama, respectively.The upcoming edition of MarketHub will be exploring the theme of 'Connecting Horizons', with a primary focus on idea exchange, bringing together diverse perspectives and cultures, and promoting a deeper understanding of the changing landscape of the travel industry.With a programme that combines illuminating presentations, roundtables designed to incite discussion and key networking opportunities, the MarketHub is truly a meeting, and melting point, of culture, innovation and collaboration in the industry; while also ensuring that the unique local heritage of our host countries is never far from the action.Why attend?The MarketHub provides a valuable opportunity for industry professionals to interact with top brands and experts in the field. With key players such as hoteliers, experience providers, and travel distributors in participation, this event serves as a platform for global travel professionals to network and enhance business opportunities within the travel ecosystem.With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world.Top tip: The MarketHub events are exclusively for our valuable partners, curating a memorable experience which drives businesses forward, while allowing our travel partners from all across the industry to keep ahead of the competition with leading insights and thought-provoking sessions, and of course, the ability to network.Sign up today to join an increasing network of global travel providers from all walks of the industry, and take your business to the next level with opportunities and events like our flagship MarketHub events.&nbsp;Travel &amp; Adventure ShowWhen? From January to March 2025With over two decades of experience and a track record of producing more than 125 successful events, Travel &amp; Adventure Shows have connected over 150,000 travel enthusiasts, agents, and media professionals with the top travel destinations and suppliers worldwide.This series of events consists of nine different conferences held across the United States in some of its top gateway markets: Atlanta, San Fransico Bay Area, and Washington DC. Widely considered ‘America’s favorite travel trade show’, this is the ultimate destination for key players in the tourism industry to connect directly with the traveller.During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.Why attend?These events are crucial for both B2C and B2B sectors, as travel professionals place high importance on them as a means to directly engage with travelers. It provides valuable insights into the needs, concerns, and preferences of current and future travelers in these popular destinations.Attracting around 150,000 attendees at past events, Travel &amp; Adventure Show is a sure-fire way of getting to the heart of your perfect clients’ wants and needs for the year ahead, scope out the latest industry trends and promote your offers.&nbsp;Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainFitur, held annually in Madrid, is the premier trade show for inbound and outbound markets in Latin America. Key topics discussed include the future of technology in tourism and destination management, cruises, LGBTQ+ tourism, and the promotion of female tourism professionals.Why attend?This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.Fitur, held at IFEMA Madrid, is a 5-day event that caters to tourism professionals with significant decision-making power. The 2024 edition boasts over 9,000 exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and participation from 152 countries. These impressive figures solidify Fitur's position as a key event in the travel industry annually.&nbsp;ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.ITB Berlin 2025 will bring together prominent figures from the global travel industry, offering attendees the opportunity to connect with numerous exhibitors, speakers, and industry leaders. This three-day event will feature various segments, such as business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.Why attend?Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;Arabian Travel Market (ATM) 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor those looking to tap into the vast travel and tourism opportunities in the Middle East, attending the Arabian Travel Market show is an essential step. With a successful track record spanning over three decades, this event has solidified its reputation as a premier global platform for the inbound and outbound travel sector in the region.Why attend?The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.The event has experienced rapid growth, generating a significant $2.5 billion in deals. If you are looking to tap into the travel and tourism business potential in the Middle East, then ATM is an event that should not be overlooked. Key players in accommodation, hospitality, destination management, attractions, and more will be present, offering their valuable insights into the region's tourism industry.&nbsp;Business Travel Show (BTS) EuropeWhen? 25th – 26th June 2025Where? London, United KingdomIf you're seeking a forum to connect with the foremost innovators and leaders in business travel, look no further than the Business Travel Show Europe conference. This prestigious annual event unites top professionals from the travel and tourism industry for a comprehensive three-day gathering of educational sessions and networking opportunities at the esteemed ExCel venue in London.This event is essential ‘for anyone serious about improving, benchmarking or establishing their travel programme’, with 30 years behind it as one of the largest face-to-face exhibitions for travel professionals in the European corporate travel industry.Not only this, but Business Travel Show Europe is part of the BTN Group, which has firmly cemented its position as Europe’s leading source of travel news, insight and analysis for the business travel community.Why attend?If you’re a corporate travel supplier, or buyer, then BTS Europe is the place to be to strengthen and secure new partnerships, stay updated on the industry and network with peers.&nbsp;International Luxury Travel Market (ILTM) Asia PacificWhen? 30th June – 3rd July 2025Where? Marina Bay Sands, SingaporeSet to take place at the prestigious Marina Bay Sands Hotel, the 2025 International Luxury Travel Market (ILTM) Asia Pacific conference will serve as a pivotal platform for luxury travel brands to network and collaborate. Tailored for travel entities seeking to tap into the burgeoning Chinese market, ILTM Asia Pacific is an essential event for top-tier industry professionals.Why attend?Spanning across 5 full days, this luxury travel expo boasts some impressive attendance figures, with previous editions attracting around 650 Asia Pacific travel agents, 33 Asia Pacific travel boards and country panels, 650 international brands and 57 international countries.The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector!If you’re a luxury travel experience provider, ILTM is the perfect chance to showcase your destination, experiences or products to an exclusive audience of distributors representing HNW travellers based in Asia Pacific.&nbsp;Digital Travel Summit US 2025When? 15th - 16th September, 2025Where? Orlando, FloridaIf your business focuses on the customer experience, then the annual Digital Travel Summit is the perfect event for you to capitalise on.Recognised as the premier event in the travel industry for executives from hotels, online travel agents (OTAs), airlines, and transportation providers, attendees come together to share valuable insights on improving the personalized customer journey experience.Why attend?The previous speakers have included industry experts from notable companies such as American Airlines, Expedia Group, Virgin Voyages, Universal Parks &amp; Resorts, Legoland, and IHG Hotels &amp; Resorts. This upcoming two-day conference promises an exceptional learning opportunity that no travel professional should overlook.&nbsp;ITB Asia 2025When? 15th – 17th October 2025Where? Marina Bay Sands, SingaporeYet another unmissable travel event descending on Marina Bay Sands is ITB Asia!An essential event to mark on your calendar is ITB Asia, known as Asia's Leading Travel Trade Show. This prestigious B2B trade show and convention for the travel industry is held annually, showcasing thousands of exhibiting companies from regions across Asia-Pacific, Europe, the Americas, Africa, and the Middle East.With a history of over 1,300 exhibitors at previous shows, ITB Asia offers a platform for 100% pre-scheduled appointments and representation from 132 countries and territories.Why attend?ITB Asia stands as the premier travel trade show in Asia, boasting over 13,000 show attendees from various sectors including MICE, Corporate, and Leisure. The event provides a unique opportunity to connect with travel professionals across all segments of the industry - from destinations to airlines, hotels to attractions, cruise lines to venues, and more.For the sheer wealth of opportunity available to attendees, and the quantity of new connections that can be made at ITB Asia, it’s not an event to miss for travel professionals looking to expand their horizons.&nbsp;World Travel Market (WTM) London 2024When? 4th – 6th November 2025Where? ExCeL, London, United KingdomWorld Travel Market (WTM) is widely recognised as one of the most influential and well-attended travel industry events. This three-day conference brings together the international leisure and business travel sectors, making it one of the largest gatherings of international travel professionals in the world. With over 40,000 professionals from 180+ countries attending each year, WTM plays a significant role in shaping the future of the travel industry.Filled to the brim with industry-leading insights, thought-provoking roundtables and panel discussions, inspiring keynotes, and advantageous networking opportunities and 1-2-1 meeting areas, WTM is the perfect industry event for B2B professionals looking to connect with and learn from the best.Why attend?The panel discussions held throughout the entire three-day event provide valuable insights into the constantly changing travel industry. Covering a wide range of topics from social, environmental, and industry perspectives, these discussions address ever-present and topical issues such as sustainability, diversity, and innovation in travel technology to cater to the needs of present and future travellers.WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.Other WTM events around the world are also available and incredibly valuable for the industry.With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America takes place over 14th – 16th April 2025 in São Paulo, Brazil. While WTM Africa is over the 9th – 11th April 2025 in Cape Town, South Africa, and those looking to break into the travel industry in Africa should attend WTM without a doubt. This event allows attendees to generate new leads, launch products, enter new markets, raise brand awareness, and more.&nbsp;Bonus: Here are a few extra travel trade shows you shouldn’t miss out on in 2025:Bolsa Turismo Lisboa (BTL): 12th – 16th March 2025, Lisbon - a lively 5-day event consisting of discussion, networking and activities, with around 1,500 exhibitors.International Travel &amp; Tourism Show: 1st – 3rd November 2025, Montreal – this Canadian event features tourism office representatives, agencies and tour operators from over 100 countries to generate fresh ideas and promote to travellers.&nbsp;Sign up today to join an increasing network of global travel providers and take your business even further with opportunities and events like our flagship MarketHub events!&nbsp;

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The 10 Top Travel Trade Shows for Travel Providers 2025

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33 Key 2025 Travel Dates for Travel Providers

Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry.&nbsp;Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit.&nbsp;In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend?&nbsp;&nbsp;1. Travel &amp; Adventure ShowWhen? From January to March 2025With over 20 years of experience and 125+ produced events, Travel &amp; Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide.&nbsp;It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC.&nbsp;During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.&nbsp;Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March.&nbsp;2. Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainHeld annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.&nbsp;It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2.&nbsp;9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year.&nbsp;3. MarketHub Asia by HBX GroupWhen? 11th – 14th February 2025Where? MacauThis list would not be complete without including our MarketHubs, the events organised by HBX Group.&nbsp;The first of the year is MarketHub Asia, which will take place from 11th to 14th February in Studio City, Macau. This event will invite you to discover a unique mix of Portuguese and Chinese influences, full of spectacular architecture and world-class entertainment that draws millions of visitors annually.Under the theme ‘Connecting Horizons’, the MarketHubs in 2025 will aim to foster a rich exchange of ideas, bridging different perspectives and cultures to enhance our collective understanding of our evolving industry.&nbsp;Besides keynotes and panels featuring subject-matter experts from the travel industry and beyond, we've also prepared a range of activities and dinners to introduce you to the city's culture.&nbsp;Visit our MarketHub Asia website to learn more about the event, our hosting partners, and sponsorship options.&nbsp;&nbsp;4. ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.&nbsp;Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.&nbsp;Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;5. MarketHub Europe, AlgarveWhen? 1st– 4th April 2025Where? Algarve, PortugalThis spring, the European version of HBX Group’s MarketHub will take place in the Algarve.Under the banner of ‘Connecting Horizons’, we invite you to this gem on Portugal’s southern coast to attend a programme that blends insightful sessions with opportunities for attendees to become immersed in the unique culture of the Algarve.&nbsp;With 9 years behind it and more than 450 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 15 source markets, including key experience providers and travel distributors from around the world.&nbsp;Visit our dedicated MarketHub Europe website to learn more about the event, our hosting partners, and sponsorship options.&nbsp;6. WTM Africa 2025When? 9th – 11th April 2025Where? Cape Town, South AfricaThose looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.&nbsp;WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.&nbsp;WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.&nbsp;Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network.&nbsp;7. WTM Latin America 2025When? 14th – 16th April 2025Where? São Paulo, BrazilJust like in Africa, Latin America also has an unmissable event: the WTM Latin America.&nbsp;In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.&nbsp;With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.&nbsp;8. ATM Arabian Travel Market 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.&nbsp;The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.9. MarketHub America, PanamaWhen? 3rd – 6th June 2025Where? PanamaKnown for its cosmopolitan lifestyle and cultural heritage, Panama is the perfect place for our last MarketHub of the year: the America's edition.&nbsp;Join us in Panama City from the 3rd to the 6th June, and experience the city's vibrant culture and friendly atmosphere, which will enhance your networking experience.&nbsp;The America's version of HBX Group's flagship event, MarketHub, will feature insightful sessions as well as enriching cultural experiences under the theme 'Connecting Horizons', ensuring that the MarketHub combines a unique local heritage experience with valuable industry knowledge.&nbsp;You can find more information about this event on our MarketHub Americas website.&nbsp;&nbsp;10. Business Travel Show (BTS) EuropeWhen? 25th - 26th June 2025Where? London, United KingdomLooking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more.Taking place at ExCeL London, this two-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe.Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.&nbsp;11. International Luxury Travel Market (ILTM) Asia PacificWhen? 30th June – 3rd July 2024Where? Marina Bay Sands, SingaporeHosted at the luxurious Marina Bay Sands Hotel, 2025’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties.Spanning 4 days, the expo will boast 650 brands in attendance, as well as 650 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector.&nbsp;&nbsp;12. ITB Asia 2024When? 15th – 17th October 2025Where? Marina Bay Sands, SingaporeAnother event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.&nbsp;Today, ITB Asia is Asia’s largest travel trade show, bringing more than 18,500 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,950 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.&nbsp;13. WTM London 2024When? 4th – 6th November 2025Where? ExCeL, London, United KingdomWith over 46,000 professionals from 184 countries attending the 2024 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2025, with more than 34,000 pre-scheduled meetings held in 2024.&nbsp;Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions.&nbsp;The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.&nbsp;&nbsp;By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience.Not registered with Hotelbeds yet? Here you can list your property and benefit from a range of products and services.&nbsp;&nbsp;Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel?Are you interested in learning more about the future of travel? Download now our free 2025 travel trends report for hoteliers in particular. Get it now below!

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The 13 Most Influential Travel Trade Shows for Hoteliers 

Valentine's Day might just be one day on the calendar, but it's a lucrative holiday.&nbsp;Without a doubt, this is a prime period for booking and an ideal time for your property to show off its amenities, creativity, and hospitality.Consumers hit by Cupid's arrow spent $25.8 billion USD on this day in 2024, according to the National Retail Federation (NRF), marking the third-highest expenditure in the holiday's history.Recent surveys also show that over 25% of Valentine’s celebrants plan overnight getaways, making this a golden opportunity for hotels worldwide.For this reason, here are 14 Valentine’s Day hotel ideas—plus a few bonus tips—to increase occupancy with minimal lead time, ensuring your guests fall truly, madly, deeply in love with you.&nbsp;1. Increase bookings with special ratesWhile it may seem counterintuitive to offer a reduced rate during a holiday, offer promotional rates for higher category rooms to entice travellers to pick a higher category room because they perceive it's a great value. This tactic may also boost average daily rates because travellers are booking higher category rooms and taking advantage of holiday add-ons and upselling.&nbsp;Consider offering exclusive packages for early bookings, such as discounted suites combined with complimentary perks. Highlight these offers prominently on your website and across social media channels.2. Encourage longer staysOffer incentives and promotions for multi-day stays. Rather than offering a one-night deal, consider offering three, four, or five-night deals that combine the midweek Valentine's Day holiday with a weekend getaway. Offer your most loyal guests an added discount this Valentine's Day to boost bookings.You could extend Valentine’s hotel packages because many people like to avoid the crowds, while others may not be able to take off on the actual day and would rather celebrate the weekend before or after. Promote flexibility in your packages to appeal to these guests.3. Leverage Galentine's Day to increase opportunityWe have U.S. television series Parks and Recreation to thank for an extra day to celebrate love. Observed on 13 February, Galentine's Day is a day devoted to celebrating the women in your life. What started as a fictional holiday has become an additional revenue opportunity.&nbsp;Create Galentine girlfriend getaway packages to encourage friends to celebrate together and extend their stays to observe V-Day with their significant others. From decorating your dining venues to offering a pink-hued afternoon tea to seasonal spa and salon specials to get glam, create Instagram-worthy memories for every Galentine.&nbsp;4. Increase occupancy with inclusivityNot everyone is a couple or in love on Valentine's Day, but that doesn't mean they don't want to celebrate the occasion. Recognise that romance comes in all forms by creating inclusive experiences for a diverse range of travellers:&nbsp;CouplesNewlywedsLGBTQBromanceGirlfriendsPet-friendly travelSingles / Solo travellersFamily travelPromote these tailored experiences with messaging that resonates with your audience, showcasing the versatility of your property.5. Leverage your property's unique selling propositionWhat makes your property unique? Is it the location or nearby points of interest? Is it the building itself? How about the amenities? Play to your strengths and what differentiates you in the marketplace. Then, educate would-be guests with enticing and entertaining social media and advertising campaigns that convey your USPs. Get plenty of ideas for social media marketing for hoteliers with this free guide!&nbsp;Get plenty of ideas for social media marketing for hoteliers with this free guide!Include testimonials or case studies from past Valentine’s guests to illustrate the memorable experiences your property has provided.6. Get more guests by going localHolidays are a timely motivation to look beyond your property and partner with local restaurants, bars, and shops doing innovative things.&nbsp;Perhaps it's candle making or pottery making with local artists, or unique fitness classes like stand-up paddleboard yoga or bungee fitness that you can bring on property for your guests to enjoy. Visitors and residents alike love enjoying unique and exclusive experiences and then sharing them on social media.7. Earn guest loyalty with Valentine's surprisesSpoil your most loyal guests with complimentary perks like extra loyalty points, early or late checkout, or complimentary refreshments like champagne or chocolate-covered strawberries. These low-cost gestures that delight and surprise can translate into more on-property spend, continued loyalty, and word-of-mouth referrals.8. Increase revenue with alluring add-onsSet the mood and offer a variety of themed options. These can include classics like strawberries and champagne, interactive services like butler drawn baths and in-room massages, and unique and only-at-your-property activities. Here are some examples:&nbsp;Room decor: balloons, fresh flowers, and rose petalsDining: breakfast in bed and in-room candlelit dinnerEntertainment: board games and film rentalsMood setters: sheet masks and nail polishes for girlfriend getaways, candles and massage oil for couples, and bath bombs and face masks for solo travellersTreats: candy, chocolates, champagne, and fruitClasses: Chef-led cooking class, mixologist-led cocktail class, sommelier-led wine tastingUnique activities: Tandem bicycle tour, couples yoga class or massage class, sunset helicopter ride, personal serenade, and private diningValentine's Day gifts from local artisans and jewellers&nbsp;Stand out from the competition by providing amenities that are customisable, personalised, and add value.9. Create package dealsWhen consumers can clearly see the value add or the exclusive offerings and savings that come from a Valentine's Day hotel package deal, they will be more likely to book a stay at your property.Package bookings tend to be longer stays than standalone bookings. Studies show travellers who buy a package are less likely to cancel, particularly if flights are included.Package ideas may include bundling breakfast or dinner, spa treatments and/or room decor with the room rate. Additionally, offer limited-edition packages like "Proposal Perfection" for couples planning to get engaged during their stay.10. Make the stay memorableWhether your guests choose to celebrate on Valentine's Day or in the days surrounding it, make the experience one-of-a-kind.Offer intimate alternatives to on-property dining like cooking classes, picnic baskets, and private dining. Focus on small details and gestures like providing guests with heart-shaped candy along with their welcome drink or a Valentine's Day card during turndown service.&nbsp;11. Spread the word with compelling storytellingShow, don't tell, your loyal guests, potential customers, and the world why your hotel is the best on Valentine's Day and any day. Create specific seasonal campaigns for each segment of your potential client base, including previous, most loyal, and potential guests.Once you know your target audiences, create customised and personalised campaigns that include:•&nbsp;&nbsp; &nbsp;Branded online content•&nbsp;&nbsp; &nbsp;Digital and print advertising•&nbsp;&nbsp; &nbsp;Emails•&nbsp;&nbsp; &nbsp;Local outreach and partnerships (e.g. airlines, travel agencies, tourism bureaus, etc.)•&nbsp;&nbsp; &nbsp;Media coverage•&nbsp;&nbsp; &nbsp;Newsletters•&nbsp;&nbsp; &nbsp;Online content, including blogs, media mentions, and influencer partnerships•&nbsp;&nbsp; &nbsp;Social media, including organic and paid content•&nbsp;&nbsp; &nbsp;Your website&nbsp;Create engaging content like offering limited-time promo codes found exclusively on social media, Valentine-decorated room or restaurant tour videos, and contests or giveaways. Log into Hotelbeds Partner Portal to increase your exposure and maximise your revenue.12. Tailor pricing, experiences, and advertising to each audience segmentNo matter which promotions you offer, customise offers based on your target travellers, which include:&nbsp;Most loyal customersGuests who stayed last 14th February, or over the Valentine’s period‘Gone-sumers’ who booked but cancelled their Valentine's Day reservations last yearPotential local, domestic, and international guests.13. Promote Your Property as the PresentNot everyone will be able to take off mid-week to celebrate Valentine's Day, so promote hotel gift cards or vouchers as the Valentine's Day present to increase occupancy post-Valentine's Day. Adding a promotional price or free offering like complimentary breakfast or a resort credit can help sweeten the deal.14. Build lasting relationships by creating memorable momentsSometimes, it's the smallest gestures or meaningful moments that can have the most impact. Find ways to personalise each guest's stay. Here are some examples:&nbsp;Greet guests by nameGive a handwritten note with recommendations for their stayOffer heart-shaped treats with the guest's name at check-in and/or turndownStock the minibar with your guests' favourite refreshmentsProvide festive hampers&nbsp;Fall in Love with HotelbedsHotelbeds can help you gain exposure to travel distributors this Valentine's Day and beyond. Register your property by simply filling out this form. This way, you'll benefit from:&nbsp;Seamless access to the travel ecosystem, putting your property in front of 60,000+ partners, including travel agents, airlines, tour operators, and more.High-value guests, mostly coming from long-haul markets and staying longer.&nbsp;Eligibility for inclusion in relevant, timely campaigns throughout the year.If you have already joined Hotelbeds, don't forget to access our Partner Portal to conveniently manage inventory, upload new photos, add or remove room types, adjust rates, and manage availability calendar. Happy Valentine!&nbsp;

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14 Valentine's Day Hotel Ideas to Boost Occupancy

Today’s (and tomorrow’s) traveller is increasingly discerning and unafraid of putting their money where their values are. They are seeking value-driven experiences as a priority, with a focus on authenticity, flexibility and convenience - without compromising on the quality of their in-destination or booking experience.&nbsp;&nbsp;Our 2025 Travel Trend Predictions guide explores in greater detail the most prevalent trends for this year, and beyond, exploring key traveller behaviours, decision-making factors, and notable shifts in customer demands.&nbsp;&nbsp;Here’s what you can expect in our guide to trending travel in 2025:The emergence of the 'MeMoon' trend for solo travellers, and solo female travellers, all over the world.How hyper-personalisation with AI is becoming the new norm.The importance of nature to today's traveller, with phenomena-chasers becoming a valuable segment.How wellness travel is evolving into a foray into 'longevity', and why 'healthspan' is the new buzzword for today's wellness traveller.The continuing trends still driving traveller demands and expectations from 2024.and more.&nbsp;Download our 2025 Travel Trend Predictions guide today to discover the key travel trends for 2025, how you can make the most of this to keep ahead of the curve, the experiences travellers will be expecting, and the consequent opportunities for travel providers.&nbsp;

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hotelbeds 2025 travel trend predictions

[REPORT] Our 2025 Travel Trend Predictions

Wondering how to put your hotel on the map in 2024? We've compiled a list of key dates and events in the 2024 calendar to help inspire your travel marketing efforts, and to attract a wealth of travellers in the era of 'revenge travel'. Save this page as a bookmark to use as a reference over the next 12 months.

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29 Key Dates and Events for Hoteliers in 2025

2024 marked a remarkable milestone for international tourism, with growth surpassing pre-pandemic levels from 2019. Accommodation spending also saw a significant increase, rising by 15% compared to 2023.&nbsp;As we look ahead, 2025 promises to reshape the hospitality landscape, driven by evolving traveller priorities and rapid technological advancements.&nbsp;At Hotelbeds, we’ve crafted this guide exclusively for hoteliers, providing key insights into 2025’s travel trends and actionable strategies to anticipate and adapt.&nbsp;This guide also features a dedicated section analysing how established trends have evolved, their current impact, and a practical checklist with tips to optimise your operations and stand out in an increasingly competitive market.&nbsp;Curious about the travel trends that will define hospitality in 2025?&nbsp;Download your free copy today and stay ahead of the curve!

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[REPORT] Travel Trends for Hoteliers 2025: Shaping the Future of Hospitality

&nbsp;As the shape of the travel industry and traveller demands continue to evolve, it’s important that you have access to the vital tools, platforms, and resources you need to stay ahead of the curve.&nbsp;At Hotelbeds, we are dedicated to providing you with the right tools and travel products necessary to meet the needs of your clients, and maintain a strong position in the travel industry.&nbsp;&nbsp;Our unique selection of travel industry services and products which are powered by TravelTech, our industry knowledge, and the expertise of our team, will ensure your success in the competitive travel market.&nbsp;Sign up today to get started with us or log into your account to start planning for success in 2025.&nbsp;Comprehensive API ConnectivityDesigned to enhance the developer experience, our API Suite offers light, fast, and reliable technology for frictionless distribution. All to help travel providers better cater to the needs of the modern traveller.&nbsp;APItude currently empowers over 5000 developers worldwide, with API solutions catering to every requirement.&nbsp;Whether you need seamless access to real-time pricing and availability in one place with our Cache API, want enhanced, end-to-end booking management with our Booking API, orrequire faster, enriched product content with our Content API, Hotelbeds APItude offers a solution to your needs no matter your position in the travel industry.&nbsp;Real-time availability and pricing, all in one place.Rich product content across our expansive portfolio.End-to-end booking management.Flexible terms and upselling opportunities.Simple, streamlined modification via one API Suite.&nbsp;Discover more about our API suite here.&nbsp;An Expansive Portfolio of Interconnected Travel ProductsA more comprehensive, global portfolio of travel products means you can better cater to your clients' evolving needs and stay relevant in the fast-moving travel industry.&nbsp;Here’s a look at what our global portfolio offers at a glance:Over 250,000 hotels in trending destinations worldwide.23,000+ in-destination experiences and activities to enhance your clients’ trips.Transfer routes with global coverage.500+ car rentals for more travel experiences.Travel products available in 170+ countries around the globe.&nbsp;Not to mention the 60,000 travel distributors selling to actively engaged travellers in worldwide locations, and more than 3000 service and product experts providing operational support to suppliers and clients, for truly comprehensive distribution and exposure in the travel and tourism industry.&nbsp;Access to a Global Network of Travel Sellers and BuyersIn the travel and tourism industry, fragmentation is a common occurrence. This issue is often cited by end travelers as a major source of disappointment and frustration, compounded by the fact that approximately 45% of global travellers prefer booking their trips through a single point of contact, which includes flights, accommodation, car rentals, and additional services. This preference is especially high among Gen Z travellers, with 50% prioritising comprehensive options.&nbsp;So, being part of an interconnected network wherein travel distribution is made easy can provide an untold number of benefits.&nbsp;With seamless API connectivity to help you get your products seen on multiple touchpoints as part of this highly-desired comprehensive offering, the option for dynamic packaging, and a customer-centric booking journey through a user-friendly web-based platform, our travel partners are equipped with the means to succeed in their markets.&nbsp;Partnering with Hotelbeds goes beyond just accessing our travel industry services; it provides a gateway to countless opportunities for growth, development, and enhancement of your offerings. By collaborating with us, you can increase your visibility in a highly competitive market and leverage timely demand to your advantage.&nbsp;Personalisation Options to Create Real ConnectionAt HBX Group’s MarketHub 2024, Salesloft’s Senior Director of Sales Engineering, Rebby John, revealed that consumers are likely to spend 67% more for the same product, provided they have a better sales experience. Indeed, personalisation begins at the very start of the journey, ahead of the experience or even the sale. Today’s consumer even anticipates that their ‘dreaming’ phase should be tailor-made for them.&nbsp;With Hotelbeds you can also:Participate in seasonal sales and campaigns designed to uplift your revenue – choose the promotions you want to participate in with complete flexibility, to be seen by, and appeal to, your ideal customer.Benefit from exclusive rates, availabilities and specially negotiated conditions - thanks to our teams of sourcing experts, in order to craft even more bespoke travel options and deliver them at the right time to your market.&nbsp;Regular Resources and Industry InsightsWe cover everything from getting started as a business, discussions about the latest travel industry trends and developments, to getting the best out of Hotelbeds on our Resources page.&nbsp;Make sure to check back for regular updates and bookmark the resources that align with your needs for future reference.&nbsp;Expert Teams to Support You and Your BusinessWhen you partner with Hotelbeds, you gain immediate access to not only a suite of powerful travel advisor tools that help you boost your bookings, but also a collective of 3,000+ industry professionals.&nbsp;&nbsp;We also offer powerful products and tools for web-based partners, as well as providers with an API business model. Read on for more information about our travel industry services for web-based providers:&nbsp;A Powerful Booking PlatformPowered by an intelligent algorithm and real-time data, our Hotelbeds Booking Engine has built-in features and functionalities specifically designed to streamline the way you work. But it is also powerful, processing 6.2 billion searches and 90,000+ bookings a day.&nbsp;Our Booking Engine provides convenient access to our search and recommendation tool, Insights, along with our self-service tools for efficient booking management. This streamlined process not only saves time but also enhances your earning potential.&nbsp;Elevate your clients' travel experiences with our in-built cross-selling features, streamline your searches with useful filters, visualise trips using the integrated Google Map view, and select from top exclusive rates, offers, and availabilities to better your overall offering to travellers, and improve your position within the travel industry and alongside your competitors.&nbsp;An Intelligent Travel Marketing and Recommendation Tool &nbsp;While online travel providers are seeing significant usage, with around a large majority of travellers (72%) suggesting they prefer to book their trips online, it remains the case that personalisation is still a constant demand.&nbsp;And personalisation ranges from receiving personalised deals from their go-to travel providers or potential providers, or simply making the booking process easier - something which is increasingly vital considering that 26% of global travellers surveyed indicated that they didn’t enjoy booking their travel experiences.&nbsp;&nbsp;Being a provider who is part of, and in turn benefits from, a streamlined booking journey while capitalising on the ability to offer personalised travel recommendations, deals and booking opportunities to travellers who are actively seeking comprehensive, bespoke products is vital.&nbsp;This is where Insights, our powerful search and travel recommendation tool, comes in. By providing market-specific recommendations, this tool enables you to cater to the specific needs and desires of travellers in your market, saving them the time and effort of searching for it themselves. You become their go-to provider, securing revenue which might otherwise have gone to your competitor.&nbsp;&nbsp;Here’s what this tool offers:Trend forecast with real-time data – Insights is influenced by real bookings, to closely match the current and upcoming preferences of your market. &nbsp;AI that learns from you – the more you interact, the more accurate your recommendations.Filter options to better cater for your customers’ needs - such as: international or domestic locations, destination theme, traveller type, regions, and star ratings.&nbsp;Cross-selling functionality to boost each booking – the ‘Experiences’ tab lets you review popular experiences ranked by their opportunity value.&nbsp;Explore Insights for yourself, here.&nbsp;Alternatively, sign up today to gain exclusive access to this intuitive tool, designed specifically for travel providers.&nbsp;In-built Cross-Selling Functionalities to Maximise Your BookingsDid you know that cross-selling and upselling can be up to 20 times more effective than selling to a new customer? In fact, around 65% of many businesses’ revenue comes from existing customers.&nbsp;For our web clients, providing a personalised and enriched travel experience at the moment of booking is recommended to create the greatest impact, as this is when travellers are most open to inspiration. To help you achieve this, we have streamlined the process of adding related travel products and services to your bookings through our integrated cross-selling functions in the Hotelbeds Booking Engine.&nbsp;Simply click ‘+ Add Products’ from your cart, which will open a useful pop-up window. From there, you can add experiences, activities, transfers, and even car rental services.&nbsp;Whether your client needs in-destination support – accessible via our Help Desk or the ‘Support’ tab in our Booking Engine – or you need guidance on which opportunities resonate most with your market thanks to our sourcing experts, our tools and teams are here to help.&nbsp;&nbsp;Sign up today to become one of our valuable travel partners, to begin your revenue-enhancing collaboration with us and uplift your success in 2025.&nbsp;&nbsp;Or, if you're already part of the interconnected network of Hotelbeds partners, log into your account to begin planning for success in 2025.&nbsp;

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how hotelbeds can take travel providers into 2025

How Hotelbeds Can Take Travel Providers Into 2025

&nbsp;More often than not, today's traveller is seeking a concise booking journey, whereby travel experiences are offered in a comprehensive manner to avoid a disparate booking process.&nbsp;&nbsp;Discover how Hotelbeds' ecosystem model allows you to take advantage of this demand, and remain relevant in an industry where having the full experience at their fingertips is so important to today's traveller:&nbsp;&nbsp;How Hotelbeds works to take your business further:Make Informed Decisions with Real-Time Data&nbsp;An Intelligent Booking Platform&nbsp;A Leading Product Portfolio In The Travel Industry&nbsp;TravelTech Solutions for All&nbsp;Why are Comprehensive Travel Options Important?Technology is becoming an increasingly prevalent part of the booking process - think automated booking tools, online booking platforms and mobile apps. In fact, 83% of Gen Z and 86% of Millennials suggest that booking on their phone is critical during their decision-making process, embracing what is accessible and at their fingertips.&nbsp;With this change in booking, today's traveller often expects to be able to find and book more comprehensive travel and experiences rather than navigating a disparate, fragmented booking journey.&nbsp;&nbsp;To offer this kind of comprehensive, whilst also facilitating personalised recommendations to cater for individual needs, you need a travel partner that strives to improve not only the value of offering for the end customer – the traveller – but also the interconnectedness of the global travel industry.&nbsp;How Hotelbeds Works To Take Your Business Further&nbsp;It’s our mission to connect and empower the world of travel, and indeed travel distributors themselves. By combining intelligent TravelTech solutions with the power of our people, we connect global travel players to a wealth of products suited to any traveller type.&nbsp;We constantly strive to ensure that our TravelTech solutions are specifically designed to meet and exceed our partners’ needs, no matter their place in the vast travel industry.&nbsp;And of course, it’s important to remember that offering comprehensive travel experiences isn't just referring to what products you can offer, it also encompasses how you as travel providers handle the overall customer journey. It's about the quality of service and depth of experience you can offer travellers to ensure they get the most out of each booking with you - and to ensure they return!&nbsp;Here at Hotelbeds, we equip you with the right tools and the right products to cater to your clients' needs.&nbsp;&nbsp;Sign up today to become one of our valuable partners, and join our ever-growing network of travel distributors, or log into your account to begin enriching traveller experiences with our interconnected services.&nbsp;Make Informed Decisions with Real-Time Data&nbsp;Owing to our vast data lake (400TB), our partners benefit from a wealth of market-specific insights, rich data and intelligence solutions which seamlessly connect supply and demand worldwide. Helping you to make intelligent choices and to capitalise on real-time demand, by exploiting and leveraging analytics as a strategic asset and using our predictive tools to empower your business.&nbsp;Meanwhile, our intelligent cloud-based platforms enable our partners to work at speed – crucial, in an industry as fast-paced and demanding as the travel sector - while also offering fast and reliable access to a global portfolio. Cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products and services to help you stay relevant and competitive in the industry.&nbsp;With a Booking Engine that processes around 6.2 billion searches per day, combined with our aforementioned vast data lake, our data intelligence serves as a catalyst for travel providers aiming to unlock their full potential. &nbsp;&nbsp;An Intelligent Booking Platform &nbsp;All travel providers must be equipped and visible on an intuitive travel booking platform which can make each transaction as smooth as possible for distributors and end travellers alike.&nbsp;&nbsp;From its seamless search functionality to easy booking management, our powerful Booking Engine is the strongest tool in your artillery, helping you to work at speed and secure memorable experiences for your customers, while also increasing exposure for travel experience providers and putting those products into the hands of 60,000 travel distributors around the world.&nbsp;&nbsp;Combining our vast data lake with a user-friendly interface, our Booking Engine is informed by billions of searches and real market data, allowing you to compete effectively in your market.&nbsp;Easily refine searches with useful filters to find our exclusive and differentiated properties, offers and rate types.Thousands of travel products and services in global destinations.&nbsp;An in-built cross-selling functionality that can further streamline the booking process.&nbsp;All of which assists your revenue potential!Sign up today to access our powerful booking platform, with in-built cross-selling functionalities, self-service tools and more!&nbsp;&nbsp;A Leading Product Portfolio In The Travel Industry&nbsp;It's our mission to provide our partners, and the end traveller, with as much choice as possible.&nbsp;&nbsp;As part of a travel ecosystem under HBX Group, we have curated a powerful network of service providers, granting our partners access to a wide product offering to generate demand and capitalise on opportunity.&nbsp;Whether your clients are seeking a truly immersive experience in their destination of choice, the perfect hotel to rest and relax in after a long day of sightseeing, a transfer to make getting from A-B even easier, or even car hire to better explore their chosen destination, we connect you to the products, services and experiences travellers want. &nbsp;&nbsp;&nbsp;With over 250,000 hotels in 170+ destinations worldwide, combined with 23,000+ in-destination experiences and activities, 500 car hire suppliers and global transfer coverage, all available in one booking platform, it’s no surprise that thousands of travel providers all over the globe are already trusting us to empower and connect them in the world of travel.&nbsp;&nbsp;And we’re not done yet…&nbsp;&nbsp;TravelTech Solutions for AllThe world of travel is forging ahead, further into the realm of innovation and connectivity. This is why we offer TravelTech solutions across the industry, to empower travel providers across the industry with the tools and products to better meet, and exceed, the needs of travellers around the world.&nbsp;Our leading API suite, APItude - including Content API, Booking API and Cache API solutions - is&nbsp;developed by our integration experts, designed to enhance make the booking process faster and more intuitive, Enabling you to successfully capture the increasing number of travellers looking for a smoother booking process, with less ‘shopping around’ and a less disjointed experience overall.&nbsp;&nbsp;Over 5000 developers currently benefit from this range of API solutions, offering a simple, fast and user-friendly experience, no matter how, when or where travellers are heading or what they want to purchase.&nbsp;&nbsp;Meanwhile,&nbsp;Insights,&nbsp;our&nbsp;live data intelligence tool, allows travel providers across the ecosystem to capitalise on demand as a result of AI-powered market opportunities for accelerated growth. These recommendations are tailored to your unique market needs, offering deeply personalised opportunities to scale both your competitiveness, your market presence and your revenue potential, by providing the stays and experiences your market wants and keeping up to date with what your competitors are booking.&nbsp;&nbsp;&nbsp;This connective power makes us at Hotelbeds the ideal travel partner for providers looking to expand their reach, capitalise on demand, and enhance their offerings to capture valuable clients even from hard-to-reach segments.&nbsp;&nbsp;&nbsp;Sign up today or log into your account to take your business further and offer comprehensive travel with Hotelbeds.&nbsp;&nbsp;&nbsp;

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How To Offer Comprehensive Travel with Hotelbeds in 2025

In today’s competitive hospitality landscape, hotel distribution channels are critical to connecting hotels with potential guests. These channels include online travel agencies (OTAs), global distribution systems (GDS), metasearch engines, bedbanks, and direct bookings, among others.&nbsp;Thanks to the wide range of channels at their disposal, independent hotels and small chains have the opportunity to compete with global hotel brands. However, success depends on using these distribution channels effectively, rather than trying to use them all at the same time. Selecting the right mix of channels that align with a hotel’s goals is crucial. &nbsp;&nbsp;In this article, we'll explore direct channel distribution, its current landscape, key benefits, and future projections for 2024–2025. Additionally, we'll discuss how hotels can optimise direct bookings while complementing their B2B distribution strategy with platforms like Hotelbeds.&nbsp;&nbsp;How Does a Direct Distribution Channel Work?The direct booking channel allows hotels to sell rooms directly to guests through their own platforms, such as the hotel website, phone, email, live chat, or messaging apps. This channel is particularly attractive to hoteliers because it removes commission fees, for example. As a result, hotels retain more revenue per booking, while maintaining full control over pricing, guest relationships, and branding.&nbsp;Recent data shows that while 60% of hotel bookings are made online, only about 20% are completed directly on hotel websites, according to a report by Amadeus. In contrast, OTAs still dominate the market. This disparity can be attributed to OTA marketing budgets, consumer trust, and the convenience of booking through well-established third-party platforms. &nbsp;&nbsp;A report by Phocuswright forecast that, throughout 2024, direct bookings would grow modestly, due to technological improvements and increased guest preferences for personalised service. However, the direct channel still has many competitors, which offer strong customer acquisition capabilities, particularly in emerging markets. &nbsp;&nbsp;Hoteliers must invest in user-friendly technology, marketing, and guest experience enhancements to capture more direct bookings. For example, studies indicate that by 2025, direct bookings could grow by 10-15% if hotels optimise their digital strategies and focus on personalising guest journeys.&nbsp;Benefits of Leveraging the Direct Channel DistributionDirect bookings offer hoteliers numerous advantages beyond avoiding OTA commissions. These benefits include cost savings, enhanced guest experiences and brand control. &nbsp;&nbsp;Higher Profit Margins: By eliminating the OTA commissions, which can be as high as 25%, direct bookings significantly improve a hotel's profitability. A HSMAI report found that hotels could improve revenue per booking by up to 18% through direct channels, contributing to better bottom-line performance. &nbsp;&nbsp;Stronger Guest Relationships: The direct channel provides hotels with the opportunity to interact with guests from the beginning. This enables more personalised communication, which fosters loyalty. According to Skift, hotels that focus on direct bookings have the potential to increase their guest retention rate by 8-10%, as they offer custom experience. &nbsp;&nbsp;Complete Control Over Brand and Guest Experience: Through direct bookings, hotels control the entire guest journey—from pre-booking to post-stay engagement. This level of control ensures that the hotel can provide a consistent brand experience, personalising every touchpoint, such as emails, booking confirmations, and follow-ups, which contributes to long-term guest loyalty. &nbsp;&nbsp;Revenue Management and Data Insights: Direct channels offer better insights into customer behaviour, allowing hotels to refine their pricing and marketing strategies. Access to direct customer data enables hotels to implement targeted marketing campaigns, helping increase RevPAR (Revenue per Available Room).&nbsp;Why Is the Direct Channel the Perfect Complement to B2B Distribution?While direct booking channels are a powerful tool for hotels to increase profitability and control, they work best when complemented by a solid B2B distribution strategy. For example, Hotelbeds provide hotels with access to over 60,000 travel trade distributors globally, which allows them to reach high-value, long-haul customers and niche markets that may not be easily accessible through direct channels. &nbsp;&nbsp;By integrating the direct booking channel with a robust B2B platform like Hotelbeds, hotels can reduce their dependence on other distribution channels with higher commissions while maintaining high visibility across multiple markets. &nbsp;&nbsp;Hotelbeds is part of HBX Group, a global network of interconnected products and services that serves the needs of global travel players. The group also includes Roiback, the brand specialised in direct distribution. In this way, through the HBX Group offering, we enable hoteliers to integrate their revenue streams with both B2B and direct distribution channels, balancing short- and long-term goals. &nbsp;&nbsp;Essential Features for an Effective Direct Booking ChannelThere are certain components that you could include in your direct booking strategy in order to achieve faster results and streamline your operations. Listed below are those we recommend for effective distribution:&nbsp;Booking Engine: A fast, user-friendly, and secure booking engine integrated into the hotel’s website is essential. It should offer real-time availability, flexible payment options, and seamless navigation to encourage bookings. &nbsp;&nbsp;Loyalty Programmes: Offering rewards and perks for direct bookings helps build long-term relationships with guests and encourages repeat stays. &nbsp;&nbsp;Digital Marketing: Hotels must invest in a comprehensive digital marketing strategy that includes search engine optimisation (SEO), pay-per-click (PPC) campaigns, social media marketing, and email marketing to drive traffic to their website. &nbsp;&nbsp;Multilingual Support: To appeal to international travellers, it’s crucial for the direct booking channel to offer content in multiple languages. This not only improves accessibility for global customers but also increases conversion rates by making it easier to navigate the site and book rooms. &nbsp;&nbsp;Flexible Payment Options: Providing various payment methods, including local currencies and different payment gateways (such as PayPal, Apple Pay, and international credit cards), ensures that guests from all regions can complete their bookings easily. &nbsp;&nbsp;Integrated Customer Support: Incorporating live chat, chatbot support, or a direct messaging option helps answer potential guests’ questions in real-time. This reduces booking friction by addressing concerns or questions immediately, leading to higher conversion rates. &nbsp;&nbsp;Advanced Analytics and Personalisation Tools: Hotels should use data analytics to track customer behaviour, allowing them to offer tailored packages, special discounts, and personalised recommendations. Data-driven insights help increase conversion rate and guest satisfaction.&nbsp;How to Improve Direct Channel Performance?While the direct booking channel eliminates commission fees, it comes with its own costs, such as technology investments and marketing expenses. Therefore, optimising this channel requires strategic planning and execution. Here are some actionable steps hotels can take to improve their direct booking channel performance - whether they have external assistance or not.Boost Online Visibility &nbsp;SEO Best Practices: Optimise your hotel’s website for search engines by using relevant keywords, creating high-quality content, and ensuring fast load times. Higher visibility on search engines will increase organic traffic and drive more direct bookings. &nbsp;&nbsp;Presence on Metasearch Engines: Metasearch engines like Google Hotel Ads, TripAdvisor, and Trivago allow travellers to compare rates and options from various providers, including OTAs. For hotels, appearing on these platforms increases brand visibility and price competitiveness, directing more traffic to the hotel’s official site. This approach can capture high-intent users already at the booking stage, converting them into direct bookings.&nbsp;&nbsp;Mobile-Friendly Design: With more than 50% of bookings made on mobile devices, ensuring your website is mobile-responsive is critical. A mobile-friendly design enhances user experience, encouraging higher conversion rates. &nbsp;&nbsp;Diversify Marketing Strategies &nbsp;Cross-Channel Advertising: Implement a paid advertising strategy that spans search engines, display networks, and social media platforms. This will boost your hotel's visibility, occupancy rates, and RevPAR. &nbsp;&nbsp;Email Marketing: Use email campaigns to engage with past guests and potential new customers. Offer personalised discounts, exclusive deals, and news about upcoming events to drive repeat bookings. &nbsp;&nbsp;Influencer and Affiliate Marketing: Partner with influencers and affiliates to promote your hotel to their audience, leveraging their reach to boost direct bookings. &nbsp;&nbsp;Optimise the User Journey &nbsp;Compelling Visuals and Virtual Tours: Guests rely heavily on visuals when choosing a hotel. Ensure your website includes high-quality images, videos, and virtual tours of your property to highlight its unique selling points. &nbsp;&nbsp;Personalised Messaging: Tailor your marketing and website content to specific guest segments—families, business travellers, or couples—with personalised offers and messaging. &nbsp;&nbsp;Membership and Loyalty Programmes: Offering exclusive perks, such as discounted rates or complementary amenities, will encourage guests to choose your direct channel.&nbsp;&nbsp;Maintain Rate Parity &nbsp;Maintain Rate Parity: Maintaining rate parity across distribution channels, including OTAs and metasearch engines, is essential for maintaining trust and avoiding potential penalties from third-party platforms.&nbsp;These are just a few areas to pay attention to and invest in to maximise your direct channel value. The responsibility of handling all these tasks can become exhausting and time-consuming, and if you also feel this way, consider partnering with companies like Roiback from HBX Group, specialised in the direct channel, who will help you. &nbsp;&nbsp;Final Thoughts: Maximising Bookings with a Balanced Distribution Strategy&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;In conclusion, exploring and investing in direct channel distribution is an essential step for any hotelier aiming to diversify their distribution strategy. While the direct channel offers many advantages—such as improved profit margins, strengthened guest relationships, and greater control over branding—it requires strategic investment in technology and marketing to ensure it is fully optimised for sustainable, medium- to long-term results.&nbsp;When combined with a robust B2B distribution strategy, such as the one offered by Hotelbeds, hoteliers can significantly increase bookings while achieving stronger profit margins than with many other distribution channels. The reach of Hotelbeds’ global network, alongside a well-developed direct channel, allows hotels to maximise their visibility in diverse markets and increase profitability.&nbsp;Register your property with Hotelbeds today to discover the extensive benefits of B2B distribution.

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Building a Profitable Hotel Strategy: Direct Channel Distribution  

As the year winds down, there's one night that stands out on every hotelier's calendar – New Year's Eve.&nbsp;This is a golden opportunity for your hotel to turn this celebration into a revenue-generating event.&nbsp;&nbsp;In this article, we delve into the significance of New Year's Eve for hotels, offering insights on how to craft unforgettable experiences for your guests. From themed packages to irresistible dinners and marketing tips, we've got your New Year's Eve covered.Why is This Night Special for Hoteliers?While the Christmas season already brings joy and an increase in bookings, New Year's Eve stands out as a key night for creating memorable experiences and boosting revenue. This event attracts not only hotel guests but also individuals seeking an unforgettable way to bid farewell to the year.&nbsp;Guests often extend their stay for 2 or 3 nights, choosing the convenience of enjoying the festivities without the hassle of preparing meals. Renowned chefs, gala dinners, fireworks, and open bars are just a few reasons why more people opt to spend New Year's Eve in a hotel, seeking a unique experience.&nbsp;Celebrating in a hotel provides ample space for large family gatherings or groups of friends, enhancing the sense of community and festivity.What Can You Do To Make the Most of It?Special Offers for New Year's EveBy strategically designing offers that cater to different preferences, hoteliers can maximise bookings and create a diverse and vibrant New Year's Eve celebration at their establishments. Check out some ideas for creating the most attractive packages.&nbsp;Early Bird Specials: Create a sense of urgency and entice early bookings by offering special discounts for guests who confirm their New Year's Eve dinner reservations well in advance. This not only ensures a committed guest base but also provides an initial boost to bookings.&nbsp;Exclusive Access Passes: Introduce exclusive access passes that include premium benefits such as a reserved table in a prime location, priority service, and free champagne. This caters to guests seeking a VIP experience and adds a touch of luxury to the celebration.&nbsp;Group Discounts: Encourage group bookings by offering attractive discounts for larger parties. This is especially appealing for families and friends planning to celebrate New Year's Eve together, providing an incentive to choose your hotel.&nbsp;Flexible Seating Options: Cater to different preferences by offering flexible seating options. Allow guests to choose between intimate private tables, communal dining for a social atmosphere, or even outdoor dining options.&nbsp;Join Hotelbeds' New Year's Eve campaignAmong our global marketing initiatives, our New Year's Eve campaign is one of the most successful, along with our Black Friday promotions. This is a great opportunity for property owners to increase their visibility in our network, which includes more than 60,000 distributors, like travel agencies, airlines, bank institutions, tour operators, and more.&nbsp;&nbsp;We discussed earlier in this article that New Year's Eve is one of the key periods in the year when hotel room demand is high. Hotelbeds plays a crucial role here by offering the best hotels to our wide network of travel distributors.&nbsp;&nbsp;And how do we do it? We implement a wide range of promotional actions, including mass email campaigns, banner placement on our booking engine, the creation of dedicated landing pages, and promotion on social media, among other initiatives. This way, we reach a global audience eager to benefit from this highly beneficial campaign. Here are all the details you need to know:&nbsp;The booking window for travel distributors will be from 26th December 2024 to 31st January 2025.&nbsp;As for the travel window, customers will be able to travel between 26th December 2024 and 31st December 2025. &nbsp;&nbsp;If your property is already registered with Hotelbeds, you will receive detailed information via email about the campaign. If you haven’t registered yet, we recommend joining as soon as possible by completing this brief form. Once completed, we will contact you to guide you through the onboarding process, so you can start distributing your rooms as soon as possible.&nbsp;&nbsp;Now it's time to offer the best conditions to attract high-value guests during this time when many plan their trips in advance. Ready to make a great start to the new year?&nbsp;&nbsp;Hotel New Year's Eve PackagesApart from offering special promotions for this event, you should consider crafting original, enticing packages to attract more bookings. Themed packages can serve well for this purpose, and here you can get some ideas.&nbsp;Classic New Year's Eve Package: One-night accommodation, gourmet dinner at the hotel's restaurant, access to the New Year's Eve countdown party, a midnight champagne toast, and late check-out on New Year's Day.&nbsp;VIP Luxury Package: Including a luxurious suite, private dinner in-room or at the hotel's restaurant, exclusive VIP party access and a free champagne bottle, and spa treatments and a couples' massage on New Year's Day.&nbsp;Family Fun Package: Create family-friendly packages with special children's menus and entertainment suitable for all ages. This ensures that families feel welcome and comfortable celebrating New Year's Eve at your hotel. Also, provide them with the option to book connecting rooms.&nbsp;Adventure and Outdoor Package: If the weather is good and your property has the facilities, you can offer accommodations in cosy cabins or glamping tents, and a special outdoor New Year's Eve dinner.&nbsp;Themed Party Package: Specially designed for groups of friends, you can offer a themed New Year's Eve party with costumes (e.g., The Great Gatsby, a masquerade ball), live entertainment and special cocktails, and themed brunch or breakfast the following day.&nbsp;Wellness and Detox Package: Following this travel trend, you can cater to travellers looking for a relaxing farewell to 2024 by offering yoga sessions, a detox-focused dinner for New Year's Eve, spa access, and guided nature walks on New Year's Day.&nbsp;Leverage add-ons like spa services, champagne in-room, and late check-out for additional revenue. Utilise the Christmas season to sell restaurant and spa services, targeting guests who have already booked for the holiday season.&nbsp;Ideas For New Year’s Eve Dinner at Your HotelIn order to increase bookings for the dinner, you can go the extra mile and come up with original proposals.&nbsp;For example, you can create a ‘global feast experience’ by offering a New Year's Eve dinner with a selection of dishes from around the world. Also, a fusion-themed menu can be innovative and exceed your clients' expectations, such as an Italian-Japanese fusion menu, which is trendy nowadays.&nbsp;Another good idea would be to embrace the ‘farm-to-table’ concept for this special dinner by featuring locally sourced and seasonal ingredients. You could collaborate with nearby farmers to create a sustainable and environmentally conscious dining experience.&nbsp;Creating a 'photocall' is always a fantastic way to encourage guests to share their pictures with friends on social media. This way, you'll get free visibility about your event and reach potential guests interested in your hotel and facilities. Provide wigs, masks and other festive accessories for your attendees. And don't forget to include some branding in the photocall space, like your hotel name or a specific hashtag you create for the event.&nbsp;Also, why not choose a specific theme for the dinner party? Themes such as a masquerade ball, a black etiquette party, a tropical New Year's Eve party, or an all-white party can take your New Year's Eve dinner to the next level and make it unforgettable due to its originality. If you decide to implement this idea, don't forget to decorate the dining room accordingly. By doing so, you'll stand out from the competition and attract both tourists and locals to your hotel.&nbsp;When it comes to decor, remember that ambiance is crucial to the success of the event. Partner with a local decoration business for original decor ideas, establishing a collaboration for future events.&nbsp;Finally, consider hiring a photographer to capture professional photos of the event. This will provide you with valuable visual content for social media and other online channels, such as your website, emails, etc.&nbsp;How to Promote Your NYE’s EventThe first step in planning your event is deciding what it will look like and what it will include. The next step is to promote the event and reach as many potential attendees as possible. Here are some ideas for promoting your event both online and offline.On Social Media:Build anticipation: Use various content formats to create excitement and interest in your upcoming event. Regarding content formats, consider creating carousels with images explaining what the event is about and the price, a single image with all the info, short videos for Reels/Stories/TikTok where you show a recap video from last year and a member of your team explains what the current event will look like.You can also generate excitement and urgency by launching flash sales or limited-time discounts exclusively on social media platforms.&nbsp;Influencer Outreach: Collaborate with influencers to reach both local and international targets. Ask them to tell what the event is all about and what makes your property special in order to entice visitors. You can offer this person free access to the event and a free stay in exchange.&nbsp;&nbsp;Leverage User-Generated Content: Create a special New year's hashtag related to your event and encourage your attendees to use it and tag you. Afterwards, share their posts through stories and save them in a new 'Highlights' folder under the name ‘NYE 2024’. In preparation for New Year 2025, you can always revisit this folder and reshare some posts to build anticipation.&nbsp;Other online and offline channels:Email Marketing: Send promotional emails with early bird discounts to your database.&nbsp;Website promotion: Update your website with a dedicated section or banner explaining the event and what it includes. See how Marriott promotes its New Year's Eve dinner in New York.&nbsp;Offline promotion: Print flyers, create short local radio ads, and billboards to reach a wider audience.&nbsp;Encourage Guest Testimonials and ReviewsSeek feedback after the event through a variety of channels, such as email, WhatsApp, Google or TripAdvisor reviews.In case you contact them directly through email or WhatsApp, you could take the opportunity to send them a survey. Positive testimonials build trust and credibility, attracting new guests for next year's celebration.&nbsp;&nbsp;Throughout this article, we've explored why New Year's Eve is a great opportunity for hoteliers to not just celebrate, but also increase revenue streams. From crafting themed packages that entice guests to curating unforgettable New Year's Eve dinners and leveraging smart marketing strategies, we've shared insights to ensure your hotel shines amidst the festivities.&nbsp;Additionally, Hotelbeds and our portfolio of 60,000+ partners can help you gain exposure to those travel distributors seeking special New Year's Eve offerings. If you already work with us, update your details for this special night on our Partner Portal. On the contrary, if you are not yet a member, register your property now, and in a matter of days, you'll be able to access our extensive network.&nbsp;Finally, before you leave, here's a valuable resource awaiting you at the end – our guide to 'Understanding Hotel Distribution'. In the ever-evolving hospitality industry landscape, mastering the art of distribution is key. As you prepare for an unforgettable New Year's Eve, ensure you also have the knowledge to navigate the dynamic world of hotel distribution. Get it for free now!

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