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As the year winds down, there's one night that stands out on every hotelier's calendar – New Year's Eve.&nbsp;This is a golden opportunity for your hotel to turn this celebration into a revenue-generating event.&nbsp;&nbsp;In this article, we delve into the significance of New Year's Eve for hotels, offering insights on how to craft unforgettable experiences for your guests. From themed packages to irresistible dinners and marketing tips, we've got your New Year's Eve covered.Why is this night special for hoteliers?While the Christmas season already brings joy and an increase in bookings, New Year's Eve stands out as a key night for creating memorable experiences and boosting revenue. This event attracts not only hotel guests but also individuals seeking an unforgettable way to bid farewell to the year.&nbsp;Guests often extend their stay for 2 or 3 nights, choosing the convenience of enjoying the festivities without the hassle of preparing meals. Renowned chefs, gala dinners, fireworks, and open bars are just a few reasons why more people opt to spend New Year's Eve in a hotel, seeking a unique experience.&nbsp;Celebrating in a hotel provides ample space for large family gatherings or groups of friends, enhancing the sense of community and festivity.What can you do to make the most of it?Special offers for New Year's EveBy strategically designing offers that cater to different preferences, hoteliers can maximise bookings and create a diverse and vibrant New Year's Eve celebration at their establishments. Check out some ideas for creating the most attractive packages.&nbsp;Early Bird Specials: Create a sense of urgency and entice early bookings by offering special discounts for guests who confirm their New Year's Eve dinner reservations well in advance. This not only ensures a committed guest base but also provides an initial boost to bookings.&nbsp;Exclusive Access Passes: Introduce exclusive access passes that include premium benefits such as a reserved table in a prime location, priority service, and free champagne. This caters to guests seeking a VIP experience and adds a touch of luxury to the celebration.&nbsp;Group Discounts: Encourage group bookings by offering attractive discounts for larger parties. This is especially appealing for families and friends planning to celebrate New Year's Eve together, providing an incentive to choose your hotel.&nbsp;Flexible Seating Options: Cater to different preferences by offering flexible seating options. Allow guests to choose between intimate private tables, communal dining for a social atmosphere, or even outdoor dining options.&nbsp;Join our New Year's Eve campaignAmong HBX Group's global marketing initiatives, our New Year's Eve campaign is one of the most successful, along with our Black Friday promotions. This is a great opportunity for property owners to increase their visibility in our network, which includes c. 60,000 distributors, like travel agencies, airlines, bank institutions, tour operators, and more.&nbsp;&nbsp;We discussed earlier in this article that New Year's Eve is one of the key periods in the year when hotel room demand is high. HBX Group plays a crucial role here by offering the best hotels to our wide network of travel distributors.&nbsp;&nbsp;And how do we do it? We implement a wide range of promotional actions, including mass email campaigns, banner placement on our booking engines, the creation of dedicated landing pages, and promotion on social media, among other initiatives. This way, we reach a global audience eager to benefit from this highly beneficial campaign. Here are all the details you need to know:&nbsp;The booking window for travel distributors will be from 30th December 2025 to 9th February 2026.&nbsp;As for the travel window, customers will be able to travel between 30th December 2025 and 31st December 2026. &nbsp;&nbsp;If your property is already registered with HBX Group, you will receive detailed information via email about the campaign. If you haven’t registered yet, join us by simply clicking on the link below. Once the form is completed, we will contact you to guide you through the onboarding process, so you can start distributing your rooms as soon as possible.&nbsp;&nbsp;Register your property&nbsp;Now is the time to offer the best conditions to attract high-value guests, as many plan their trips in advance during this period. Ready to make a great start to the new year?&nbsp;&nbsp;Hotel New Year's Eve PackagesApart from offering special promotions for this event, you should consider crafting original, enticing packages to attract more bookings. Themed packages can serve well for this purpose, and here you can get some ideas.&nbsp;Classic New Year's Eve Package: One-night accommodation, gourmet dinner at the hotel's restaurant, access to the New Year's Eve countdown party, a midnight champagne toast, and late check-out on New Year's Day.&nbsp;VIP Luxury Package: Including a luxurious suite, a private dinner in-room or at the hotel's restaurant, exclusive VIP party access and a free champagne bottle, spa treatments and a couples' massage on New Year's Day.&nbsp;Family Fun Package: Create family-friendly packages with special children's menus and entertainment suitable for all ages. This ensures that families feel welcome and comfortable celebrating New Year's Eve at your hotel. Also, provide them with the option to book connecting rooms.&nbsp;Adventure and Outdoor Package: If the weather is good and your property has the facilities, you can offer accommodations in cosy cabins or glamping tents, and a special outdoor New Year's Eve dinner.&nbsp;Themed Party Package: Specially designed for groups of friends, you can offer a themed New Year's Eve party with costumes (e.g., The Great Gatsby, a masquerade ball), live entertainment, and special cocktails, and a themed brunch or breakfast the following day.&nbsp;Wellness and Detox Package: Following this travel trend, you can cater to travellers looking for a relaxing farewell to 2024 by offering yoga sessions, a detox-focused dinner for New Year's Eve, spa access, and guided nature walks on New Year's Day.&nbsp;Leverage add-ons like spa services, champagne in-room, and late check-out for additional revenue. Utilise the Christmas season to sell restaurant and spa services, targeting guests who have already booked for the holiday season.&nbsp;Ideas For New Year’s Eve Dinner at Your HotelIn order to increase bookings for the dinner, you can go the extra mile and come up with original proposals.&nbsp;For example, you can create a ‘global feast experience’ by offering a New Year's Eve dinner with a selection of dishes from around the world. Also, a fusion-themed menu can be innovative and exceed your clients' expectations, such as an Italian-Japanese fusion menu, which is trendy nowadays.&nbsp;Another good idea would be to embrace the ‘farm-to-table’ concept for this special dinner by featuring locally sourced and seasonal ingredients. You could collaborate with nearby farmers to create a sustainable and environmentally conscious dining experience.&nbsp;Creating a 'photocall' is always a fantastic way to encourage guests to share their pictures with friends on social media. This way, you'll get free visibility about your event and reach potential guests interested in your hotel and facilities. Provide wigs, masks and other festive accessories for your attendees. And don't forget to include some branding in the photocall space, like your hotel name or a specific hashtag you create for the event.&nbsp;Also, why not choose a specific theme for the dinner party? Themes such as a masquerade ball, a black etiquette party, a tropical New Year's Eve party, or an all-white party can take your New Year's Eve dinner to the next level and make it unforgettable due to its originality. If you decide to implement this idea, don't forget to decorate the dining room accordingly. By doing so, you'll stand out from the competition and attract both tourists and locals to your hotel.&nbsp;When it comes to decor, remember that ambiance is crucial to the success of the event. Partner with a local decoration business for original decor ideas, establishing a collaboration for future events.&nbsp;Finally, consider hiring a photographer to capture professional photos of the event. This will provide you with valuable visual content for social media and other online channels, such as your website, emails, etc.&nbsp;How to Promote Your New Year's Eve EventThe first step in planning your event is deciding what it will look like and what it will include. The next step is to promote the event and reach as many potential attendees as possible. Here are some ideas for promoting your event both online and offline.On Social Media:Build anticipation: Use various content formats to create excitement and interest in your upcoming event. Regarding content formats, consider creating carousels with images explaining what the event is about and the price, a single image with all the info, and short videos for Reels/Stories/TikTok where you show a recap video from last year and a member of your team explains what the current event will look like.You can also generate excitement and urgency by launching flash sales or limited-time discounts exclusively on social media platforms.&nbsp;Influencer Outreach: Collaborate with influencers to reach both local and international targets. Ask them to tell what the event is all about and what makes your property special in order to entice visitors. You can offer this person free access to the event and a free stay in exchange.&nbsp;&nbsp;Leverage User-Generated Content: Create a special New Year's hashtag related to your event and encourage your attendees to use it and tag you. Afterwards, share their posts through stories and save them in a new 'Highlights' folder under the name ‘NYE 2024’. In preparation for New Year 2025, you can always revisit this folder and reshare some posts to build anticipation.&nbsp;Other online and offline channels:Email Marketing: Send promotional emails with early bird discounts to your database.&nbsp;Website promotion: Update your website with a dedicated section or banner explaining the event and what it includes. See how Marriott promotes its New Year's Eve dinner in New York.&nbsp;Offline promotion: Print flyers, create short local radio ads, and use billboards to reach a wider audience.Encourage Guest Testimonials and ReviewsSeek feedback after the event through a variety of channels, such as email, WhatsApp, Google, or TripAdvisor reviews.In case you contact them directly through email or WhatsApp, you could take the opportunity to send them a survey. Positive testimonials build trust and credibility, attracting new guests for next year's celebration.&nbsp;&nbsp;Throughout this article, we've explored why New Year's Eve is a great opportunity for hoteliers to not just celebrate, but also increase revenue streams. From crafting themed packages that entice guests to curating unforgettable New Year's Eve dinners and leveraging smart marketing strategies, we've shared insights to ensure your hotel shines amidst the festivities.&nbsp;Additionally, HBX Group and our portfolio c. 60,000 partners can help you gain exposure to those travel distributors seeking special New Year's Eve offerings. If you already work with us, update your details for this special night on our Partner Portal. On the contrary, if you are not yet a member, register your property now by clicking on the link below, and in a matter of days, you'll be able to access our extensive network.&nbsp;Register your property

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New Year’s Eve Hotel Events: Ideas for Packages & Promotion Tips

&nbsp;New Year’s Eve travel sees a surge in demand, searches, and bookings. To make the most of these opportunities, your offers need to stand out, and your systems must work smoothly.&nbsp;Hotelbeds can help with both. Here’s what travellers are looking for and how you can use our technology to meet their expectations.What do today’s travellers want for New Year’s Eve travel?Let’s take a look at some of the enduring travel trends of 2025, which are expected to continue well into 2026:&nbsp;Events and Live tourism: Fans who attended Taylor Swift’s Eras Tour spent $1,300 per show on average, while sports tourism is expected to reach $2.1 trillion by 2030. For New Year’s Eve, consider bundling the big day with a concert, cultural event, or sports match taking place a few days before or after to encourage travellers to extend their trip. How might cross-industry partnerships or packaging opportunities benefit you as travel distributors, to help you capitalise on the highly-valuable live tourism segment?&nbsp;&nbsp;Multi-generational travel: Families are increasingly turning to travel as a meaningful way to spend time together. They often seek destinations and travel experiences that cater to all ages, from child-friendly activities to spacious accommodations. And New Year’s Eve is a great occasion to highlight packages that different age groups can enjoy.&nbsp;Transformational travel: Condé Nast Traveller named wellness retreats one of the latest New Year’s Eve trends in 2025, while transformational travel itself, which wellness falls into, is well worth accommodating, in order to stay agile in the face of traveller booking behaviours.Transformational travel is the type of trip that helps travellers reconnect with themselves, or loved ones, discover new cultures or aspects of themselves, prioritise their health, conservation, regenerative of the natural environment – consider how you might best package trips and experiences which accommodate the rising prioritisation of immersive, authentic trips, and encourage travellers to start the year with a trip with true meaning.&nbsp;Detour destinations: This year saw a growing interest in alternative destinations, as travellers swapped busy capitals like Paris for smaller cities like Reims, and chose quieter beach escapes such as Cozumel instead of busier spots like Cancun. This will also be the case for New Year’s Eve. Think of a more intimate celebration in a small-town restaurant rather than fireworks in an overcrowded square.&nbsp;These trends have something in common: travellers want experiences. A concert, quality time with the family, or a solo wellness retreat to think about their New Year’s resolutions.&nbsp;Besides experiences, they also want to feel seen, with their values and interests reflected in the trip. For example, sustainability-focused travellers will be interested in local, eco-friendly accommodations instead of hotel chains.&nbsp;Capitalise on seasonal demand with timely offersTop tip: prepare for this high-intent purchasing period with our New Year Sales campaign, and offer incentivising deals to your ideal travellers. By browsing the promotion in our Booking Engine, you can determine which opportunities would be most advantageous for your business.&nbsp;Sign up to become a Hotelbeds partner to access our timely promotions, including this year's New Year Sales campaign, taking place on 30th December.&nbsp;With a travel window that lasts all the way to 31st December 2026, you can make the most of the thousands of destinations and experiences participating in one of our biggest annual campaigns, with highly competitive rates and availabilities to help you stand out. Start the year smart and capitalise on this high-demand sales period with New Year Sales.&nbsp;Sign Up Today&nbsp;Broaden your client base during the peak travel periodTo attract a more diverse client base for NYE travel, think beyond midnight fireworks displays and focus on experiences aligned with travellers’ values.&nbsp;Here are some examples:&nbsp;Highlight hotels with sustainability credentials: 86% of survey respondents to a recent survey, aged 25-34, suggested that they preferred eco-friendly options when choosing a destination, or accommodation (according to World Economic Forum’s Future of Travel and Tourism Report). By highlighting sustainable hotels, and especially those with industry-approved accreditation and certification such as those found in our Sustainable Hotels Programme via our parent company HBX Group, you can heighten your appeal to today’s ever-more discerning traveller, for whom sustainability is increasingly a necessity, not just ‘nice to have’.&nbsp;Communicate accessibility features clearly: Over 80% of travellers with accessibility needs reported transportation challenges on their most recent trip. Other common barriers include hotels failing to communicate accessibility details on their websites, higher costs, and a general lack of transparent information. Start by making sure your platform includes up-to-date, accurate information.&nbsp;Get creative with global destination recommendations: Instead of focusing on major capitals and popular destinations, think in terms of experiences. Which places offer experiences that would delight your clients? Maybe it’s an up-and-coming restaurant in a small town, a wellness retreat on a warm island, or a festival in a lesser-known city.&nbsp;For destination inspiration, discover our partner-only Hotelbeds Booking Engine, offering seamless access to thousands of hotels, activities, and experiences in 170+ countries, as part of our global portfolio with over 300,000 travel products.&nbsp;Hotelbeds: Your booking partner for NYE travel and beyondHotelbeds makes sure you display accurate information, broaden your reach, and get unique rates. Here’s how:Leverage Hotelbeds API and technology to enhance your offeringsPeak holiday seasons like New Year’s Eve see last-minute bookings, price fluctuations, and limited availability, so keeping prices and campaigns in order is more important than ever. Hotelbeds’ API solutions solve this by offering seamless API integrations, to help you work, earn and manage bookings at speed, and benefit from connecting to a vast global inventory.&nbsp;This connection comes with many benefits, including:Real-time availability: Travellers always see up-to-date room options or tour prices.Dynamic pricing: Rates automatically adjust to reflect any promotions or campaigns you’re running.Automation: Bookings, cancellations, and rate updates are processed automatically, instead of you manually updating them.Instant access to a broad product range: Connect to thousands of hotels, transfers, and experiences immediately.Up-to-date content: All images, descriptions, and accessibility information are updated automatically.&nbsp;Use the Hotelbeds Booking Engine’s broad portfolioThe Hotelbeds travel booking platform connects you with a global portfolio of 250,000+ properties, 23,000+ experiences, global transfer routes, and 150+ car hire suppliers in 500+ service locations.&nbsp;Increasing the scope of your offering empowers you with the trip opportunities today’s traveller is looking for, furthering your ability to meet traveller expectations, especially during peak travel selling periods like New Year’s Eve, where both demand and competition are sky-high.Benefit from Hotelbeds campaigns and member-only offersHotelbeds offers year-round marketing campaigns exclusive to Hotelbeds partners. These campaigns are powered by intelligent algorithms, and benefit from specially negotiated conditions in line with each campaign’s specific goals. Plus, every deal offered is newly sourced; the in-house algorithm disregards preexisting discounts from participating hotels to ensure that you’re receiving only the most competitive and unique offers to present to your audiences.&nbsp;Keep up to date with the latest opportunities and campaigns via quarterly emails to our partners, with all the necessary instructions on how to participate as well as updates on participating hotels and experiences to help you prepare your strategy. New Year Sales is one of our most popular campaigns, with many hotels offering discounted rates exclusively for our members.&nbsp;Sign up to join Hotelbeds, and gain access to the wider HBX Group ecosystem of travel solutions, to ensure that you don’t miss out on this year’s New Year Sales campaign, launching on the 30th December.Stay updated with travel trendsEvery year, we publish in-depth travel trends reports, along with articles on how to use those trends to sell more experiences.&nbsp;Staying up to date with industry travel trends allows you to better understand market and customer preferences, optimise revenue opportunities, and gain a competitive edge by creating relevant and in-demand products and marketing strategies. This includes adapting to new demands for immersive experiences, sustainability, and personalisation, and leveraging new technologies to operate more efficiently.&nbsp;Don’t miss our 2026 Travel Trend Predictions coming soon – check back on our Resources page to be the first to receive our annual report.&nbsp;Become a Hotelbeds partner to plan exclusive travel dealsBy integrating Hotelbeds’ technology and booking solutions, you’ll get to access a wide range of accommodations, experiences, and transfers, automate real-time updates, and stay up-to-date with shifting traveller behaviour.&nbsp;Join Hotelbeds to explore our Booking Engine and sign up for our marketing campaigns – there’s still time to join our New Year Sales campaign to start the year strong, maximise your competitive edge with thousands of in-demand hotels, and trip-enhancing experiences to position yourself as your market’s must-book distributor.&nbsp;Sign Up Today&nbsp;

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How to Leverage Trends and Tech to Increase New Year's Bookings with Hotelbeds

Smart cities are an attractive target for criminals and cyber threat actors to exploit vulnerable systems to steal critical infrastructure data and proprietary information, conduct ransomware operations, or launch destructive cyberattacks.&nbsp;Smart cities may create safer, more efficient, more resilient communities through technological innovation and data-driven decision-making; however, this opportunity also introduces potential vulnerabilities that, if exploited, could impact national security, economic security, public health and safety, and critical infrastructure operations.&nbsp;With the increase in organised cybercrime globally, businesses and organisations are prioritising cybersecurity best practices to protect themselves. As a travel distributor, it is essential to be well-informed in order to address any questions that arise from travellers.&nbsp;What is a Smart City?And how is this linked to tourist safety in-destination?&nbsp;It is important to note that there is not a universal definition or determining factor that categorises a city as 'smart' over another. The maturity of technology and infrastructure play a key role in identifying a smart city. For instance, a city with a well-established and long-standing integration of technology into its infrastructure would be considered smarter than a city with a newly implemented scheme that is just beginning.&nbsp;So when thinking about what makes a smart city, this can refer to communities or settled areas that:Integrate information and communication technology (ICT), community-wide data, and intelligent solutions in order to transform its infrastructure or optimise community decisions, in response to community needs.Connect operational technology (OT) - used in smart cities to monitor, control, and adjust any machines and systems that run a city's infrastructure including traffic lights, smart cars, and smart buildings - with digital networks and apps that collect and analyse data, like Internet of Things (IoT) devices, artificial intelligence (AI), 5G and cloud computing.&nbsp;&nbsp;Common Cybersecurity Risks in Smart CitiesWhile many risks are not unique to smart cities due to the widespread integration of technology in our daily lives, it is important to acknowledge the specific cybersecurity risks that may arise when visiting destinations known for their advanced technology. These risks should be carefully considered to ensure a safe and enjoyable travel experience.&nbsp;Learn more about common cyber-attacks and their potential impact on travellers by exploring the information provided here.Data Theft, Interception and SurveillanceSmart cities collect large amounts of sensitive data, such as traffic flow, waste management, and facial recognition. This data can be used for identity theft, ransomware, and device hijacking.&nbsp;Certain countries may actively monitor and/or intercept digital communications made by travellers. This can include emails, messages, or any data which is sent via the internet.Privacy BreachesSmart city public safety systems that use AI-powered surveillance technologies may be susceptible to hacking, leading to privacy breaches.&nbsp;When it comes to the process that travellers can take if they do think their privacy has been breached while abroad, here are a few steps that can be taken: &nbsp;Change passwords/secure devices – depending on the breach, and if it can be mitigated this way.Report any fraudulent activity – when it comes to banking and credit, for example, initiating a ‘fraud alert’ can ensure that your customers’ account is monitored for any future fraudulent activity.Lodge a complaint – with the local data protection agency in-destination. For example, if a traveller is in the European Union (EU), the DPA of the destination they were visting is the main point of contact, even if the company in question processes data in another EU member state.Take legal action against the company or organisation – while it is required that the compromised organisation contacts those involved in a privacy or data breach, individuals can still file an action directly against a company or organisation in court if they have violated data protection rights.&nbsp;Disruption of ServicesSmart cities are constantly striving for greater efficiency, often achieving this through the automation of operations that were once manual. One key example of this is in areas like wastewater management and traffic control systems. However, it is important to note that connecting more components within a system can also lead to potential vulnerabilities, a truth that applies even within the context of smart cities.&nbsp;The integration of multiple separate infrastructure systems into a single network or digital environment increases the potential 'attack surface.' This allows cybercriminals more opportunities to infiltrate the system, exploit weak points, and move across the entire network. As a result, there can be significant disruptions across sectors or operations within the city.&nbsp;This is called a ‘disruption of services’ and when cyberattacks of this type happen, they usually involve critical services like traffic lights, power grids, and water management systems. &nbsp;&nbsp;For example, cybercriminals may be able to access a local government's Internet of Things sensor network, and from there they can move laterally to access the emergency alert systems if these two systems are interconnected.&nbsp;Or, a cybercriminal could use a distributed denial of services (DDoS) to access and overtake the parking meters within a city, if these are an Internet of Things (IoT) device, rendering them unusable, and then use this system to overtake another system within the city.Malware and SpywareIf travellers are connecting to unfamiliar networks, then they may be more susceptible to malware and spyware being installed without their notice. Devices can be remotely accessed via public networks, and can result in malicious software being installed which can monitor activities, access personal data or damage the device’s system. &nbsp;&nbsp;Here are some recommendations you can provide to travellers for when they’re in-destination: &nbsp;Install security software – like anti-virus, anti-malware, and anti-spyware.Use a Virtual Private Network (VPN) – this encrypts user data, helping to protect users while on shared WiFi networks. &nbsp;Use public WiFi safely – avoiding activities which handle sensitive data like checking online banking or making payments. Connecting through a VPN can help!Use secure apps – only downloading apps from trusted sources/providers can mitigate against accidentally installing malicious software.Back up their data – to another device or to a cloud storage platform before departure.Update their software – keeping operating systems, apps and anti-virus software up to date, and avoid downloading software while away.&nbsp;Unsecure NetworksIn light of informing travellers about the dangers of malicious software, it is equally important to address the issue of unsecure networks. With the widespread use of the Internet of Things (IoT) in various cities globally, the number of unsecure networks available for user connection has risen. Therefore, it is imperative for travellers to be cautious of these potential risks.&nbsp;Public Wi-Fi networks, particularly those offered in hotels, cafes and airports, can be considered hotspots for cyber criminals. Data which is sent or transmitted via these networks can be more easily intercepted and can be potentially used to access sensitive information.&nbsp;Should a traveller not have a SIM card that allows for data roaming or pay-as-you-go data for worldwide destinations, then sometimes using public WiFi is the only choice. In these cases, travellers should use these networks sparingly, turning off their devices ‘auto-join’ function, and avoiding using public WiFi to make transactions. &nbsp;Supply Chain AttacksWithin a smart city, instances of software or hardware components being hacked within these interconnected are more common than in a community where this infrastructure is not as connected. &nbsp;&nbsp;This is often because of reliance on a third-party vendor to provide, and integrate, these hardware and software elements, that connect previously separate systems. &nbsp;&nbsp;This leaves these very same components vulnerable to attack as a result of this supply chain – either intentionally developed by cybercriminals who may have access to this chain, or through poor security practices.&nbsp;This puts individuals who visit or reside in these communities at a higher risk for:Data and intellectual property theft.System or network failure due to operational technology availability disruption.&nbsp;In the event of a system being breached, cybercriminals could potentially disrupt city infrastructure, compromise or steal sensitive data from emergency service communications, surveillance technology, or utility networks responsible for gas, water, grid, or lighting services.&nbsp;Keeping Travellers Safe Before and After TravelBook their Experiences Before DepartureFor travellers who have a clear plan for their activities at the destination, or are willing to take suggestions, pre-departure booking is the perfect option.&nbsp;&nbsp;This not only guarantees a better experience for the customer by arranging all their activities at once, but also maximises your revenue.&nbsp;Booking your clients’ experiences alongside their accommodation also means that they won’t have to make these purchases in-destination, which mitigates the risk of becoming vulnerable to data interception while making payments for experiences online during their stay.&nbsp;With Hotelbeds you benefit from:250,000+ hotels and resorts in must-visit global destinations.Over 23,000 tours, activities and experiences in 170+ countries worldwide.500+ car hire suppliers and global coverage for transfer routes.&nbsp;And more, all as part of the wider HBX Group ecosystem, as a B2B travel marketplace designed to empower travel distributors, and businesses within all industries, with frictionless end to end travel experiences:&nbsp;Always-on booking platforms capable of handling 90,000+ bookings per day.170+ source markets, feeding an expansive portfolio.50,000+ travel agencies (and 100,000+ individual travel agents)Exclusive rates and availabilities as a result of direct contracting and expert negotiations.Competitive, deep-plan pricing to help you stand out among competitors.&nbsp;And that's just the beginning. Join a thousands-strong network of travel wholesalers, tour operators, online travel agencies and other travel professionals by signing up to become part of the wider HBX Group ecosystem today.&nbsp;&nbsp;Register Now&nbsp;Post-Departure and ReturnWhen it comes to your clients’ personal devices, here are a few tips that you can offer to travellers for them to put into action upon their return: &nbsp;Encourage travellers to check their devices for interference – running a full malware scan is advisable, as is following any steps to cleaning their devices of any suspicious software.Reset passwords – for all accounts which were accessed during their trip.Report any suspicious activity – especially when it comes to any activity on banking apps or accounts that isn’t recognised! This can be done via a travellers’ unique provider.Remain alert – if any sensitive data is compromised, this can pose a risk to travellers long after their return. Cybercriminals can use any gained information to launch targeted phishing efforts to gather more data, or access financial accounts.&nbsp;Discover more about the most common cyber-attacks here.&nbsp;Many smart cities regularly test for any security vulnerabilities on a regular basis, to help identify and resolve any potential weaknesses. This process includes routine system audits, threat modeling techniques to identify potential risks in simulated environments, and the implementation of intrusion detection and prevention systems to detect suspicious activities. These measures help to proactively address any weaknesses and maintain a secure environment.&nbsp;While cybercrime remains a prevalent threat globally, traveling to destinations with highly interconnected infrastructure can present a diverse range of risks.&nbsp;&nbsp;One effective method to minimise these risks is to avoid transferring personal information, particularly when conducting online payments during travel. This simple precaution can significantly enhance the safety of travellers and their personal information.&nbsp;Do this by booking any of their in-destination experiences prior to their departure with Hotelbeds, and offer travellers peace of mind while simultaneously increasing your revenue opportunities.&nbsp;Sign up today to boost your sales, reach new markets, and optimise your business strategy. Hotelbeds, as part of HBX Group, is here to support your growth.&nbsp;Access Hotelbeds solutions today&nbsp;

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Cybersecurity: Tourist Safety in Smart Cities

&nbsp;The issue of cybersecurity attacks is not a new phenomenon. Cyber threats have been prevalent since the inception of the internet, but in recent years, their frequency and severity have grown significantly. The projected global costs of cybercrime are expected to skyrocket to $10.5 trillion this year, a sharp increase from the $3 trillion recorded in 2015. As a result, it is imperative for businesses to enhance their security measures to combat the ever-evolving landscape of cyber threats.&nbsp;Cybercrime can have a significant impact on various sectors and industries, with the travel and tourism sector being particularly vulnerable. The vast amount of secure and personal data handled by the travel and hospitality industry makes it a prime target for cyber attacks. Therefore, it is crucial for travel providers to prioritise cybersecurity measures to safeguard sensitive information and protect both their businesses and their customers.&nbsp;&nbsp;As the digital ecosystems of the travel and tourism industry continue to expand, they will also become increasingly susceptible to cybercrimes. It is crucial for companies within the travel and tourism chain to prioritise cybersecurity awareness, strategies, and safeguarding in order to ensure the utmost security of their data.&nbsp;Why is the travel industry susceptible to cybercrime?As a global industry with many – literal – moving parts, the travel industry is often targeted by cybercriminals. Analysis of data breaches and cyberattacks have identified numerous reasons for this, such as:&nbsp;The industry’s huge fragmentation.The complexity of the travel booking and payment networks/platforms.The existence of many travel agents and third-party service providers.Poor security systems when it comes to IT and point-of-sale (POS).Human error.The millions of travellers all interacting with travel providers within cyberspace.How can travel businesses mitigate cyber-attacks?Human error was identified as one of the biggest threats to cybersecurity in 2023, so many common cyberthreats may be avoidable with the right education.&nbsp;It’s estimated that around 99% of data breaches will be caused by a misconfiguration within settings or installation by an end user. So, this suggests that with proper education and a thorough cybersecurity strategy, travel providers will be able to mitigate the impact and severity of many common cyberthreats.&nbsp;What a good cybersecurity strategy should involve:Contingency planningImmediate actions outlined – for varying types of breach or attack once discoveredPost-breach responses &nbsp;An understanding of current cyber risks&nbsp;Here is where consolidating your tools and resources, and leveraging third-party expertise to manage complexities and augment capabilities, can give you a leg-up when it comes to protection against those more common threats.&nbsp;&nbsp;As cyberattacks continue to evolve and grow more sophisticated, it is clear that implementing frequent company-wide training can be an effective strategy in mitigating the risks associated with data breaches. The alarming statistics on data breaches underscore the importance of staying updated on the latest threats and taking proactive measures to safeguard sensitive information.&nbsp;But for now, let’s look at some of the most common cybersecurity threats and what shape they take, to help you as travel distributors improve your awareness.&nbsp;Social EngineeringSocial engineering is widely recognised as one of the most common and hazardous tactics used by cybercriminals. This is mainly due to the fact that social engineering, in its many forms, exploits human mistakes rather than technical weaknesses. It is much simpler to deceive or influence individuals than it is to penetrate a security system, and it is apparent that cybercriminals are well aware of this fact. Research indicates that over 85% of all data breaches stem from human interaction or error.&nbsp;Over recent years, social engineering techniques played a crucial role in cybercriminals gaining access to employee data and credentials for the purpose of carrying out cyberattacks. Among these techniques, phishing stands out as a leading cause of data breaches, with more than 75% of targeted attacks originating from deceptive emails. It is important to note that these tactics are continuously adapting to leverage emerging trends and technologies in order to stay ahead of security measures.&nbsp;What can phishing attacks look like?Spear phishing – this targets specific individuals or organisations, hence the term ‘spear’, most typically using malicious emails. The goal of these emails is to obtain sensitive data, such as login credentials, or to infect the users’ devices with malware (which we will explore later).Whaling – a type of attack that targets senior or C-level executive employees, with the aim of stealing money or information on the business, or to gain access to their devices to carry out further attacks.Vishing – the use of fraudulent phone calls or voice messages, often masquerading as a legitimate business, to convince individuals to share sensitive, private data such as bank details and passwords.SMiShing – the use of fraudulent text messages, in much the same way as ‘Vishing’, to steal sensitive, private data. This can often take the shape of your bank or a shipping service.&nbsp;&nbsp;Other social engineering techniques can involve:Business email compromise (BEC) - a prominent technique in which attackers assume the identities of trusted email addresses – often internal business users – to trick other employees or clients of the business into sharing data that could compromise the business, or make payments, amongst other goals.Pretexting – here cybercriminals gain access to a system or a user account using a false scenario that gains the victims trust through manipulation. Attackers could pose as a HR employee, or an IT specialist, for example.Disinformation campaign - these spread false information, usually with the goal of amplifying fake narratives using bots and fake accounts on social media networks.&nbsp;&nbsp;Among these techniques, travel providers are most likely to encounter business email compromise attacks, primarily due to the extensive chains of internal communication. Once attackers gain access, they typically send phishing emails to employees or clients of the business to obtain more sensitive data or prompt financial transactions. They may also utilise the compromised account to launch attacks against other employees or the businesses' systems.&nbsp;Business email compromise attacks can be carried out in multiple ways, including:Phishing – as explained above, this type of attack often uses emails to trick employees into sharing sensitive data and are usually from a ‘trusted’ source. Social engineering techniques are then used to prompt the recipient into action.Malware – this is the use of malware – malicious software - to infect a user’s computer and therefore gain access to their email accounts. Once installed, this malware can steal other sensitive data from this computer.Social engineering – often, this type of attack (closely linked to phishing), tricks employees into divulging sensitive information or grant access to their email accounts. Usually, this involves impersonation to gain trust.Manipulation of weak passwords – if employees use ‘weak’, reused, or easily guessable passwords, cybercriminals can obtain access to internal email systems by guessing these passwords.&nbsp;&nbsp;How can travel providers protect against business email compromise?Train employees on how to identify and avoid phishing emails.Insist employees use strong passwords and two-factor authentication. &nbsp;Keep software and cybersecurity systems up to date.Implement email cybersecurity measures, such as spam filters.&nbsp;Third-Party Security TreatsThroughout 2023, there was a noticeable rise in third-party breaches as numerous companies globally transitioned to independent contractors to carry out work previously done by full-time staff. Consequently, this surge led to a larger pool of less secure networks that had access to the main target, all of which were associated with these third parties. These less-secure networks are exploitable by hackers, as seen in the memorable attack on the U.S’s Colonial Pipeline in 2021, by obtaining compromised credentials, accessing a VPN without multi-factor authentication, and demanding a $5 million Bitcoin payment to regain access.&nbsp;As the trend towards remote or hybrid work increases, with over 50% of businesses showing more willingness to hire freelancers, the rise in remote or dispersed workforces brings about ongoing challenges in third-party security threats for travel businesses of all sizes.Cloud VulnerabilitiesWith many more businesses adopting cloud-based systems, the growth of cloud-based cyberattacks likewise grows. It’s estimated that cloud security is the fastest-growing cybersecurity market, growing around 41% from 2020 to 2021.&nbsp;&nbsp;In today's fast-paced environment, with cloud-based systems taking on more corporate workload, businesses are turning to 'zero trust cloud architecture' for enhanced security. This approach, designed to assume a system has been compromised, requires additional verification before granting access to recognised devices, or any device within the perimeter of the network.&nbsp;Keeping on top of cloud security practices is critical, and can include:Monitoring access to sensitive resources. &nbsp;Enforcing strict password requirements. &nbsp;Implementing a sound data backup plan.Leveraging data encryption.&nbsp;What are the most common cloud-based threats?Commonly referred to as the ‘egregious eleven’ by security professionals, these are the most ‘popular’ access points:Data breachesMisconfiguration and inadequate change controlLack of cloud security architecture and strategyInsufficient identity, credential, access and key managementAccount hijackingInsider threatInsecure interfaces and APIsWeak control planeMetastructure and applistructure failuresLimited cloud usage visibilityAbuse and malicious use of cloud services&nbsp;&nbsp;Supply Chain AttacksA recently emerging tactic, supply chain attacks involve the breach of supply chain technology, such as Application Programming Interfaces (API systems), commonly found in the travel industry. This infiltration allows access to source codes, build codes, and other software components. The attackers then exploit these legitimate platforms and applications to disseminate malware throughout the supply chain systems.&nbsp;Considering how often supply chain systems are used within the travel and tourism industry – particularly through API integration – it’s important to know how to reduce the risk of this kind of attack.&nbsp;In the modern travel industry, travel APIs are a powerful tool that many businesses utilise. By allowing different systems to communicate seamlessly, they create a unified platform where customers can easily access all travel products in one place. These API systems are highly effective in helping travel providers create user-friendly systems that stay ahead of hospitality tech trends. It also means travel providers can enhance their business success by increasing their distribution through API integration, offering customised tour packages or itinerary planning, providing quotes, or displaying availability and booking options.&nbsp;However, these systems are also vulnerable to attacks. But hope is not lost! There are many ways to protect against supply chain threats, including:Use endpoint monitoring tools to spot and stop suspicious activity. &nbsp;Stay current with all system patches and updates. &nbsp;Implement integrity controls to ensure users are only running tools from trusted sources. &nbsp;Require admins and other users to use two-factor authentication.&nbsp;RansomwareWhile certainly not a new threat, ransomware attacks have become significantly more expensive in the last few years – with costs expected to reach $265 billion by 2031 - and so continue to present considerable challenges to businesses of all sizes.&nbsp;&nbsp;Ransomware, in essence, is a form of malicious software that restricts access to computer systems until a ransom is paid. This involves utilising malware to seize control of computer systems, retrieve data, files, or sensitive information, and then requesting payment in exchange for restoring access to the original user.&nbsp;Of course, before the ransomware attack can take place, hackers must obtain access to their targets’ systems. The most common methods of infiltration include: &nbsp;PhishingRemote Desktop Protocol (RDP) and credential abuse - wherein hackers use ‘brute-force’ or purchase credentials with the goal of logging into systems to distribute malware.Exploitable software – such as unpatched or out-of-date software.&nbsp;&nbsp;Modern endpoint detection and response (EDR) technology can often protect against ransomware attacks, by stopping the execution of malicious software in the first place. Many businesses also benefit from the setting of cybersecurity parameters, to keep employees from straying too far from safe browsing locations on their corporate devices.&nbsp;&nbsp;The Internet of ThingsIn the realm of technology, physical objects, the 'Things' in 'Internet of Things, are evolving to be more intelligent by integrating sensors, software, and other advanced technologies. As we continue to depend on these interconnected Things to communicate and exchange information online, their vulnerability to cyber threats also increases.&nbsp;While there are multiple ways that smart devices and objects are connected to an online network, some of the most common methods are:&nbsp;&nbsp;Default passwords: Hackers can exploit default passwords often supplied for smart devices, or easily guess reused and weak passwords or access codes for individual or business devices. These are then used to gain access to the device, its data, and facilitate further attacks.&nbsp;Unsecured Wi-Fi networks: public Wi-Fi networks are often unsecured or use weak encryption, and these can be exploited to intercept data.&nbsp;&nbsp;Fortunately, there are ways to protect your devices, including: &nbsp;Having users select secure passwords, changing them frequently, and not sharing this information. &nbsp;Staying current with Operating System (OS) and software updates.Encouraging clients to encrypt their data.Installing antivirus or anti-malware protection.Changing default passwords. &nbsp;Avoiding unsecured Wi-Fi networks. &nbsp;Being cautious of suspicious emails or links.&nbsp;Financial and reputational lossThe repercussions of a cybersecurity breach can have widespread and severe implications for businesses, regardless of their size. Small businesses may never fully bounce back from an attack, and larger businesses could be subjected to penalties, legal action, a decrease in clientele or staff, as well as tarnishing their reputation.&nbsp;For many travel providers, one of the key consequences will be the loss of reputation, which – should the business recover – will involve a long and detailed strategy to recover this reputation both for existing and potential customers. After all, how many people are going to choose a company that, from an external perspective, hasn’t protected its customers?&nbsp;Another main consequence is the disruption to operations following a breach or attack, the consequence investigation that must take place, and the change to business practices after the resolution of the attack. &nbsp;&nbsp;Deepfakes and the escalating threat of simulated contentDeepfakes are a significant threat within the realm of synthetic media, utilising artificial intelligence and machine learning to produce highly convincing videos, images, audio, and text that depict fictional events.&nbsp;Beyond ‘face swapping’ and lip syncing, which can convincingly alter individuals' expressions, deepfakes also create 'puppet master deepfakes,' mapping faces onto different bodies. While content manipulation is not new—with 'cheapfakes' existing for years—advancements in deepfake technology make it increasingly accessible and sophisticated, posing a rising threat.&nbsp;What sets deepfakes apart is their ability to be created with minimal technical skill, complicating the task of discerning authentic content from fabricated material. This evolution represents a direct threat to national security, law enforcement, and society at large.&nbsp;This threat landscape is influenced by various factors, including the growing prevalence of AI-generated content, legal regulations, and public trust in visual media. As awareness of deepfakes increases, malicious actors may accelerate their activities, intensifying risks for vulnerable individuals and organisations across all sectors.&nbsp;&nbsp;Ensuring that your business has strong cybersecurity protection and awareness at all levels is essential to defend against the common cyber attacks mentioned earlier. Seeking expert training and advice from security professionals will help keep your business practices, cybersecurity strategies, and overall understanding of cyber threats current and effective.&nbsp;&nbsp;And for even more understanding of cybersecurity, as vast and ever-evolving as it is, discover more guidance on the Americas Cyber Defense Agency, which 'provides information on cybersecurity best practices to help individuals and organisations implement preventative measures and manage cyber risks.'&nbsp;

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Cybersecurity: The Top Threats To Look Out For

&nbsp;Each year, World Tourism Day is characterised by a specific topical theme, which reflects on important tourism trends in the sector, from the impact of COVID-19 in recent years, 2023’s focus on innovative solutions for ‘people, planet and prosperity’, opportunities to reflect on and rethink how we do tourism to last year’s focus on ‘tourism and peace’.&nbsp;World Tourism Day 2025’s theme, “Tourism and Sustainable Transformation,” highlights the urgent need for tourism to be a catalyst for positive change. Did you know that in February 2024, the General Assembly officially declared 2027 as the ‘International Year of Sustainable and Resilient Tourism’? Consider this a goal to work towards...Why Sustainable Travel Transformation Matters NowWorld Tourism Day 2025 marks a pivotal moment for the travel industry, with the UNWTO’s theme, ‘Travel and Sustainable Transformation’, urging all sector stakeholders to rethink and rebuild tourism for a more sustainable future.&nbsp;&nbsp;For tour operators and online travel agents (OTAs), all working within the global travel distribution system, this is not just a moral imperative but a business-critical priority, as both travellers and regulators demand more responsible, regenerative tourism.The Rising Demand for Sustainable TravelRecent research also highlights a dramatic surge in the global demand for sustainable travel:&nbsp;According to the GSTC, 83% of global travellers believe sustainable travel is vital, and 56% say climate change has influenced their travel choices in the last year.The World Economic Forum shared that 90% of consumers look for sustainable options when booking, with some willing to pay more for eco-friendly choices.The World Travel &amp; Tourism Council (WTTC) reports that Gen Z and Millennials are especially likely to book with brands that have strong sustainability credentials.&nbsp;Not to mention that according to the Sustainable Tourism report by Technavio, the sustainable tourism market is projected to grow by USD 508 billion between 2025–2029; travellers are increasingly conscious, leading the way for a market for whom sustainable travel is not a 'nice to have', it's a must. This underscores the mounting expectation for travel distributors to offer not just greener choices, but transparency and genuine impact.&nbsp;Discover more how Hotelbeds empowers travel distributors to provide and promote sustainable travel experiences here.&nbsp;Transforming Outdated Systems: The Role of Tour Operators and OTAsSustainability in tourism requires more than incremental change—it demands a transformation of the systems, products, and supply chains that shape the industry. Key areas where tour operators and OTAs can lead this transformation include:&nbsp;Product Curation: Prioritising certified sustainable hotels, tours, and experiences, and making these the default choices.Supply Chain Management: Partnering only with suppliers who meet rigorous environmental and social standards.Consumer Empowerment: Providing travellers with clear sustainability information, carbon footprint data, and the tools to make responsible choices.Advocacy and Industry Influence: Using market power to accelerate the adoption of green practices across destinations and suppliers.But when it comes to real-world implementation, occasionally, the sheer scope of sustainability within travel and tourism as a topic and issue is broad enough to feel insurmountable. Here are a few ways that positive impact can be generated through travel experiences, from opportunities to influence traveller choice to ensuring that beneficial experiences are offered to travellers in the first instance:&nbsp;Cultural Tourism and Sustainability: Preserving Authentic Voices and Local HeritageWhether by discovering new cuisines, living with remote rural communities, supporting local business owners and artisans or travelling pilgrimage routes, interest in cultural tourism is skyrocketing. Ensuring that travel experiences are grounded in the heart of a place is also in the interest of travel providers from a success point of view, too:&nbsp;Cultural and historical travel accounts for 40% of all tourism globally.73% of millennials report being interested in cultural and historic places.Cultural tourists spend 38% more per day and stay 22% longer than other traveller types.&nbsp;Many countries and organisations around the world are already showing how it’s possible to balance economic development with retaining vital cultural heritage and sustainable transformations. Here’s how:&nbsp;Urban regeneration – a ‘Special Area Plan’ in George Town, Malaysia, balances conservation with economic development, allowing local owners to restore their homes and set up businesses, while protecting historic buildings from tourism-induced redevelopment.Prioritising native industries – to avoid over-reliance on sole economic drivers, like tourism. For example, in AlUla, investments are being made into native industries such as agriculture. Diversifying the local economy creates increased revenue for residents and lessens the strain on economies that rely on tourism as a main driver of revenue.‘Living heritage’ – the ‘Beirut Housing Rehabilitation and Cultural Creative Industries’ project offers small grants to local artisans, while the regeneration of the historical Mar Mikhael train station aims to reactivate cultural markets and businesses.&nbsp;A key way for travel distribution to incorporate sustainable cultural tourism into the day-to-day, beyond just the integration of a readily available sustainable portfolio, such as you’d get when partnering with Hotelbeds, or offering sustainable travel products via web-based bookings, is to bring local communities to the forefront of experience recommendations.&nbsp;Doing so satisfies the current trend for authentic, experiential tourism in a way that creates a longer-lasting, positive impact for the host community and economy, while also keeping you, as a business, engaged with customer needs. By actively engaging with the local communities, the tourism industry can ensure that the generated revenue stays within the community, where it can have the most significant impact.&nbsp;Promote Travel that Champions SustainabilityTourism offers a great many opportunities to impact and contribute to these goals: through quality tourism training, which invests in education and skills; by investing in sustainable infrastructure; working to further eco-conscious transformation in communities, economies and mindsets including initiatives to decarbonise the sector; investing in innovative travel technology and upskilling tourism’s workforces all around the world.&nbsp;Sustainable tourism is a major focus for the travel industry, with the appetite for sustainability showing no sign of easing: 83% of global travellers believe that sustainable travel is important!For the environment:One of the key concerns not just for the travel and tourism industry but for the wider world within the context of sustainability is single-use plastics. The hotel industry alone generates 150 million tonnes of plastic per year – much of which ends up polluting the oceans.&nbsp;Given this, marine and coastal conservation programs are also a great example of how to promote experiences that satisfy customer needs while abiding by sustainable practices.&nbsp;Real-life example: Based in Cap Ternay research station on Mahé Island - which can be accessed via the Seychelles International Airport for overseas visitors, located near the capital of Victoria – GVI offers several volunteer and study projects where participants can spend their time scuba-diving to help underwater research, snorkelling to collect data on marine life, or even hiking through palm forests.&nbsp;Experiences like these are the perfect example of how distributors can provide sustainable travel experiences, which not only align with the needs and desires of the customer but also benefit the host destination.For local communities:Overtourism is also a unique tourism-induced issue which many popular destinations around the world face. Initiatives like sustainable tourism tax, introduced in the Balearic Island of Mallorca, helps support conservation of this popular destination. While in Kyoto, Japan, has implemented several measures to alleviate the strain of overtourism, including traffic congestion and even using social media to broadcast alternative routes and information for visitors.&nbsp;It’s important that you’re doing your part as travel distributor to promote destinations in a sustainable way. After all, as the gateway for many customers, you’re the one putting travel opportunities into the hands of travellers in the first instance.&nbsp;Discover a wealth of eco-conscious in-destination experiences in our portfolio, including conservation opportunities, regenerative experiences, tours and experiences run by local guides, and much more.&nbsp;Sign up to access our portfolio today&nbsp;Which leads us to our next point...&nbsp;Hotelbeds: Empowering Sustainable Travel for the IndustryAs Hotelbeds, a B2B travel partner for wholesale travel companies across the distribution industry, we’re also part of HBX Group; a leading independent B2B travel technology marketplace, working to remove friction from all key players in the travel and tourism industry – but also dedicated to driving sustainability at scale.&nbsp;Discover more about our sustainability efforts in our recent Sustainability Report here.&nbsp;As part of HBX Group, our Hotelbeds partners benefit from key initiatives and offerings, tailored to contributing to making travel a force for good (and accommodating valuable traveller demands):&nbsp;Sustainable Hotels: Over 40,000 hotels in the Hotelbeds portfolio are independently certified for sustainability – including 5,500 single-use-plastic-free options. This means they have achieved sustainable certification by industry-leading organisations such as the World Tourism and Trade Council (WTTC) and the Global Sustainable Tourism Council (GSTC). What’s more, these sustainable properties are easily found in our web-based travel booking platform using the ‘Sustainable Hotels’ filter, making it easy for our partners to promote sustainable stays.In-Destination Experiences: We curate thousands of eco-friendly tours and activities, from PADI-certified diving centres to conservation-focused excursions, supporting both the environment and local communities.Green Transportation: Our vast range of ancillary services, such as airport transfers and car hire, offers hybrid vehicles and green transfers, broadening sustainable mobility options for travellers.Community Empowerment: Initiatives such as the ‘Think Big Project’ support micro-destinations, such as in Quintana Roo, Mexico, promoting regenerative tourism and the protection of natural and cultural heritage, and empower local communities. While over 2,500 cultural tours and 1,480 nature and wildlife activities promote authentic, responsible travel.Industry Collaboration: Through the Sustainability Hub, launched in June 2024, the company has created a knowledge exchange centre to foster industry collaboration and improve the social and environmental impact of our network of customers, suppliers and partners.&nbsp;Here are just a few further company-wide initiatives HBX Group is driving to champion sustainable product offerings, improve our environmental processes and optimise our contribution to travel as a force for good:&nbsp;Carbon Offsetting and Reduction: This year marks a significant shift in our approach, as we launch a Carbon Emissions Reduction Plan that will include Scope 3 emissions, which represent the majority of our environmental impact; while we've enabled more than 16,000 trees planted and 2,976 tons of CO₂ offset through the HBX Group Forest project.Facility and Sustainablity Campaigns: in addition to our single-use plastic reduction efforts, we have also launched or expanded our marketing campaigns to make it even easier for our partners to book and promote sustainable and inclusive travel, including:Certified sustainable hotels, and dedicated single-use plastic-free campaigns.Hotels which accommodate eco-friendly electric charging points.Accessible hotels for guests with mobility assistance requirements.A new Environmental Management System: a structured framework including new policies, training, evaluation and analysis to improve our environmental operations and procedures as a business.&nbsp;The Path Forward: Practical Steps for Tour Operators and OTAsTo align with traveller demand and industry best practices, tour operators and OTAs should:&nbsp;Integrate Sustainability Filters: Ensure that certified sustainable hotels and experiences are easily searchable and bookable.Educate Travellers: Offer transparent information about the environmental and social impact of different travel options.Upskill Staff: Train teams to understand and communicate the importance of sustainability.Innovate with Technology: Use AI, blockchain, and other technologies to track and reduce the carbon footprint of travel offerings.Champion Regenerative Models: Move beyond “do no harm” to actively improving destinations and supporting local communities.&nbsp;As World Tourism Day 2025 calls the industry to ‘Travel and Sustainable Transformation’, the responsibility - and opportunity - rests with yourselves, as travel distributors. By transforming your offerings and operations, embracing innovation, and partnering with sustainability-focused platforms like Hotelbeds, tour operators and OTAs can lead the way to a thriving, regenerative travel sector that meets the needs of both people and planet.&nbsp;Grow your impact with Hotelbeds, thanks to:&nbsp;Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire - including certified sustainable hotels, eco-friendly transfers, and thousands of single-use plastic-free stays.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent travel marketing campaigns – to assist in the capture of seasonal demand, including dedicated Sustainablity campaigns which showcase conscious options.&nbsp;Become a Hotelbeds partner today&nbsp;

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World Tourism Day 2025: Travel Distributors and Sustainable Transformation

World Tourism Day: How Travel Distributors can Drive Sustainable Transformation in Tourism

&nbsp;Introduction to JOMO TravelThe Joy of Missing Out (JOMO) is an emerging trend in travel, reflecting a shift from the pressure of 'bucket list' tourism to mindful, meaningful, and slower-paced experiences. Unlike FOMO (Fear of Missing Out) – which in travel centres on doing and seeing as much as possible, ticking off popular experiences and going to all the tourist hotspots – ‘JOMO’ travellers are seeking the joy of disconnection, authenticity, and self-care. For travel distributors, this trend signals an exciting opportunity to capture a new segment of purposeful travellers.&nbsp;According to one report, 59% of travellers prioritise relaxation and mental well-being over ticking off sights. This growing segment seeks the joy of disconnecting from the noise – an opportunity for travel distributors to capture high-value, purposeful travellers.&nbsp;&nbsp;In Hilton’s Travel Trends 2025 Report, 1 in 5 travellers said they were planning leisure trips focused on self-discovery or mental health.Meanwhile, a round-up by MSN news shared that 42% of Gen Z travellers identify an all-exclusive experience as their preferred option, enabling them to avoid stress, enjoy the convenience of easy booking, and to experience a sense of luxury.Finally, a survey from Vrbo found that 62% of travelers polled believe JOMO travel reduces stress and anxiety, and 47% said it enhances quality time with loved ones.&nbsp;&nbsp;&nbsp;Why is JOMO Travel an Opportunity for Travel Distributors?JOMO travel demands personalisation and expertise – qualities that travel agents and tour operators are uniquely positioned to offer. A 2023 Skift report found that 66% of travellers value tailored experiences curated by professionals. By focusing on being able to offer personalised experiences, travel distributors can build trust and foster long-term loyalty with clients who value quality experiences. As such, the growing trend of 'the joy of missing out' (JOMO) presents a significant opportunity for online travel agents and tour operators to meet evolving these traveller preferences.&nbsp;Recent research indicates that travellers increasingly seek destinations and experiences that allow them to disconnect, avoid crowds, and embrace slower, more mindful journeys. This shift provides an ideal opening for travel distributors to offer tailored packages and curated recommendations that emphasise solitude, wellbeing, and authentic local experiences – an approach that can differentiate your offerings in a competitive marketplace from travel bookers who may not be able to offer these comprehensive travel plans.&nbsp;Why does comprehensive matter to today's traveller?&nbsp;Well, traveller behaviour is shifting, showing an increasing preference for booking entire trips through a single provider. According to a 2024 Phocuswright report, over 60% of leisure travellers now show a strong inclination towards ‘one-stop-shop' platforms, favouring the convenience and perceived value these providers offer.&nbsp;This directly benefits tour operators and online travel agencies, particularly those renowned for their ability to package flights, accommodation, and experiences into cohesive travel itineraries. As highlighted by other recent studies, travel distributors that invest in seamless travel booking technology and bundled package offerings are capturing a larger share of the market by meeting consumers’ expectations for simplicity and cost savings. In turn, this trend is reinforcing the reputation of established providers who can leverage their wide networks and expertise to deliver comprehensive travel solutions.&nbsp;It is the very nature of travel distribution to get these travel experiences into the hands of the end customer in a streamlined manner; but it is via unique partnerships, such as with Hotelbeds, which position travel distributors in a competitive place in the market, with the ability to sell experiences with exclusive rates and availabilities as a result of strategic partnerships such as the conditions that benefit our Hotelbeds partners.&nbsp;&nbsp;How Can Travel Distributors Support JOMO Travellers?JOMO travellers want deep, enriching journeys: wellness retreats, nature escapes, and cultural immersions; in fact, it's estimated that around 44% of travellers seek trips that support their mental and emotional health.&nbsp;Travel distributors can leverage in-depth destination knowledge, exclusive supplier relationships, and local insights to provide:Access to unique, less-crowded accommodations and experiences.Seamless arrangements for transportation, tours, and in-destination services.Stress-free, flexible itineraries adapted to clients’ pace and preferences.Ongoing support throughout the trip for true peace of mind.&nbsp;When travellers are looking to do less, choosing the right accommodation, activities, and destination becomes even more important. If you want to save time on research, choose a B2B travel booking partner like Hotelbeds. You’ll find thousands of JOMO-friendly, personalised travel solutions all in one place to help you capture this audience.How Hotelbeds Empowers Distributors to Capture the JOMO MarketHotelbeds, as part of HBX Group, a leading player in the B2B TravelTech space, offers a comprehensive portfolio and tools designed to help competitively position travel distributors across the global distribution industry:Access to a vast portfolio of accommodation types, including boutique hotels, eco-resorts, and rural retreats - 250,000+ hotels and resorts for travellers to choose from, across 170+ countries.In-destination experiences such as wellness activities, guided cultural tours, and unique local excursions – 23,000+ opportunities for the immersion travellers are prioritising.Flexible booking options, seamless transport solutions (including transfers and car hire), and the ability to customise packages.An intuitive, powerful travel booking platform that empowers web-based distributors to curate trips matching the slow, mindful ethos of JOMO travellers.Tailorable API services – including hotel API and experience API solutions for fast, reliable integration and product selling.Reliable, consultative support for partners, enabling a truly personalised approach to client needs.&nbsp;Discover more about how we serve travel distributors just like you here, or enquire about how our products and services for travel distributors can help you expand your business success by signing up and starting the conversation with us.&nbsp;Sign up with Hotelbeds today to get started&nbsp;The Significance of JOMO Travel for the Future of Travel DemandThe rise of JOMO mirrors wider shifts toward sustainability, authenticity and wellness – with increasing focus on ‘longevity’ wellness as the new ‘it’ trend for wellbeing tourism. As travellers become more conscious of over-tourism and prioritise meaningful connections, the demand for slow travel, eco-friendly stays, and mindful itineraries will continue to grow.The rise of emerging destinationsAccording to the WTM Global Travel Report, today’s travellers are seeking “the next best thing.” For operators and online travel agents, this trend presents an opportunity to highlight emerging, less crowded destinations as attractive alternatives to mainstream tourist hotspots; so-called ‘detour destinations’. These destinations appeal to travellers seeking space, tranquillity, and authentic discovery - qualities that can be showcased in curated packages and marketing campaigns.&nbsp;Further studies, such as research conducted by the World Travel &amp; Tourism Council, support this shift towards travel that veers away from overcrowded, heavily visited destinations suffering from overtourism, with an estimated 69% of travellers actively seeking quieter destinations as a priority.&nbsp;For tour operators and online travel agents, aligning offerings with these evolving traveller preferences means staying ahead as the industry shifts from quantity-driven tourism to quality-driven, personalised experiences.Growing interest in sustainable travel experiencesModern travellers are choosing fewer, higher-quality experiences over fast-paced trips. According to Statista, 80% of global travellers consider sustainability to be an important factor when travelling, with younger travellers in particular (age 16-24) expressing a willingness to change their habits to become more environmentally friendly (50%). Similarly, the Global Sustainable Tourism Council (GSTC) shared that 67% of travellers actively seek accommodations with green certifications or proven sustainability practices.&nbsp;For tour operators and OTAs, this shift means there is growing demand for longer stays, unique eco-conscious accommodations, and experiences that support local communities. A 2022 report by the World Travel &amp; Tourism Council highlighted that travellers are increasingly interested in immersive, community-based tourism, with 59% preferring activities that give back to local economies. Positioning these offerings as sustainable choices benefits not only the planet and destinations but also strengthens customer loyalty and brand reputation by catering to the expectations of today's traveller.&nbsp;Fortunately, our Sustainable Hotels Programme, offered due to our being part of HBX Group, provides instant access to certified sustainable hotels and resorts via either our web-based booking platform or by integrating our portfolio offering through our comprehensive API services for travel.&nbsp;&nbsp;The Sustainable Hotels Programme was established to provide hotels worldwide with a platform to demonstrate their commitment to transforming travel, catering to the growing importance of conscious travel choices for consumers, and facilitating the integration of sustainable options into the booking process for our registered partners.&nbsp;To appear in our Sustainable Hotels Programme all hotels will have achieved one form of sustainability certification or another, by:Implementing the 12 basics of sustainability defined by WTTC. These basics include Measure &amp; Reduce Energy Use, Measure &amp; Reduce Water List, No SUP water bottles, Bulk amenity dispensers or Community Benefit, among others.Providing evidence of these sustainability efforts to their verification partner, to comply with the Basic Hotel Sustainability standard.Working with a Certification Body towards achieving full GSTC requirements compliance, the highest social and environmental standards on the market.&nbsp;Discover more about how we help travel businesses promote sustainable travel - and sign up to capture even more conscious travellers today.&nbsp;Become a Hotelbeds partner today&nbsp;Intersection of travel with wellness and mindfulnessHilton’s Travel Trends Report identified ‘soft travel’ as a key trend, with more than 1 in 5 travellers seeking trips focused on self-discovery, mental health, or accessible adventure travel; outdoor experiences that are less ‘high-octane’ than traditional hard adventure travel.&nbsp;&nbsp;Nature tourism is experiencing a significant rise in interest among today’s travellers, and as such, a higher number of travellers across demographics are enjoying ‘soft adventure travel’-nature-based travel experiences that prioritise comfort and pleasure over extreme thrills. This type of travel combines an exploratory itinerary with leisure or wellness activities, providing an experience-led approach - an element of travel that is vital to today’s traveller. Cater to nature tourism demands by exploring some of the key nature travel and adventure travel trends popular for today’s traveller, from astro-tourism and dark-sky travel to ‘soft adventure’ and hands-on immersion.&nbsp;Tour operators and OTAs can respond to this demand by curating packages that emphasise rest, wellness, and spontaneity - whether that’s through wellness retreats, spa days, relaxing beach experiences, a remote destination hotel where the focus is on slowing down, or cultural wellness experiences which allow travellers to immerse themselves fully in the culture of their chosen destination.&nbsp;&nbsp;Furthermore, ‘longevity’ wellness is a new sub-trend within the wider wellness tourism industry, and certainly one that intersects with the desire to reconnect with the mind and body, when it’s possible to find high-tech wellness programmes in medical spas, retreats, and wellness centres around the world. These programmes could be related to beauty, fitness, anti-aging, or mindfulness, helping clients reach their wellness goals.&nbsp;Other latest findings also suggest a strong overlap with wellness tourism:78% of travellers want the freedom to be spontaneous on their holidays.60% are happy to spend their days relaxing by the pool or beach.71% want to feel pampered during the holiday.&nbsp;&nbsp;Causes Behind the Surge in JOMO TravelPandemic-era restrictions prompted a 33% increase in interest for rural and nature-based getaways (Airbnb, 2021) and sparked a re-evaluation of what matters most in travel, as seen with the recent significant rise in nature tourism and nature-based experiences.&nbsp;Many travellers also now seek to avoid crowded attractions, what with the rise of overtourism, opting instead for deeper local engagement and personal well-being, with experience-led travel at the forefront of consideration for travellers across demographics. Additionally, increased awareness of sustainability and its importance within travel and tourism, coupled with social movements around mindfulness and well-being, is fuelling the popularity of JOMO travel and the desire for more intentional getaways. In fact, the Global Wellness Institute reports that the wellness tourism market is projected to reach $1.1 trillion this year, driven largely by travellers prioritising self-care and slow travel.&nbsp;All of these factors – and many more – are contributing to the shift towards travel that encourages deep introspection, a refusal of the ‘bucket-list’ mindset and a prioritisation of immersive experiences.&nbsp;&nbsp;However, travel remains deeply personal, and as such, it’s impossible to offer generalised experiences that cater to each traveller’s unique understanding of what they need. This is where being able to provide comprehensive and varied travel opportunities benefits travel distributors, with strategic partnerships bolstering an impressive portfolio that accommodates the desire of today’s traveller for cultural immersion and self-reflection all neatly packaged into a product that can be bought seamlessly with minimal hassle.&nbsp;JOMO travel is more than a trend – it’s a shift toward purposeful, high-value experiences. Tour operators and OTAs who embrace JOMO will meet evolving traveller needs and create lasting value; but embracing JOMO means not only meeting new traveller expectations, but also creating lasting value and differentiation in a crowded marketplace.&nbsp;Partnering with a B2B travel partner like Hotelbeds offers you as travel distributors the opportunity to capture a larger share of the market as you can provide the right product, at the right price, at the right time, to travellers across the world. Equip your business with the products, tools and connections needed to thrive in the era of JOMO travel!&nbsp;&nbsp;Sign up with Hotelbeds today to get started&nbsp;&nbsp;

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why should travel distributors embrace JOMO travel

Travel Trends: Why Travel Distributors Should Embrace the 'Joy of Missing Out'

Tourism has always been more than numbers on a balance sheet. Beyond driving economies, it protects ecosystems, empowers communities, and preserves cultures.&nbsp;Rwanda’s gorilla tourism is a powerful example where visitor revenue helped double the mountain gorilla population, generating millions in income, funding over 700 community projects, and reinvestment in conservation to reduce poaching. This shows how tourism can simultaneously protect nature and uplift local communities.&nbsp;But growth brings responsibility.&nbsp;While global tourism revenue is projected to hit USD 1.39 trillion by 2030, as per Statista, overtourism continues to strain the environment and cultural heritage. That’s why every year, on 27th September, World Tourism Day reminds us of tourism’s broader role in shaping a sustainable future.&nbsp;This year’s theme, ‘Tourism and Sustainable Transformation’, is especially relevant for hotels. According to the Sustainable Tourism report by Technavio, the sustainable tourism market is projected to grow by USD 508 billion between 2025–2029. So, it's clear: conscious travellers are coming to you, and you can’t ignore sustainable hotel practices anymore.&nbsp;For hoteliers, becoming a ‘green hotel’ is more than compliance. It's about tapping into a growing market while making a meaningful difference. In this article, we’ll explore what this year’s theme means for hotels, why sustainability is non-negotiable, and how distribution partners like Hotelbeds, as part of HBX Group, can help you with sustainable hotel strategies.&nbsp;World Tourism Day 2025: The Era of Hotel TransformationTourism has always been a focal point of connecting people, the environment, and economies. But without care, it can also put pressure on the very places and communities it aims to protect and promote. Now the travel industry is being called to transform.&nbsp;The World Tourism Day 2025 theme, ‘Tourism and Sustainable Transformation’, shines a spotlight on how our hospitality sector, one with the broadest economic reach and deepest social impact, can be a force for both people and planet.&nbsp;The World Economic Forum outlines these three key opportunities shaping the future of sustainable tourism in their ‘Embracing Sustainable and Inclusive’ paper:&nbsp;Empowering Local Communities: Supporting education, skills, and entrepreneurship so that tourism uplifts lives and preserves culture. Some great programmes increased destination income over $5,500 per capita per annum.&nbsp;Promoting Inclusion: Opening doors for women, youth, and underrepresented groups while offering diverse cultural experiences that build understanding.&nbsp;Protecting the Environment: Driving regenerative models that conserve ecosystems and channel revenue back into conservation.&nbsp;For hotels, this is both a responsibility and an opportunity to move beyond business and embrace eco-friendly hotel practices that safeguard ecosystems, uplift communities, and appeal to a new generation of conscious travellers.We would like to call this the era of hotel transformation.&nbsp;Why Sustainability Matters for Hotels?As tourism continues to grow, hotels sit at the centre of this transformation. Statista projects the hotel market will reach US $455.15 billion by 2025, with 1.86 billion users by 2030. And this impact goes beyond economics.&nbsp;In Diriyah, Saudi Arabia, cultural restoration through the UNESCO World Heritage Site and Bujairi Terrace has already drawn over 2 million visitors since 2022—showing how hospitality can drive cultural preservation and sustainable tourism growth.&nbsp;Not just that, travellers are also demanding change. According to Booking.com:&nbsp;93% plan to make more sustainable travel choices by 2025.53% are conscious of travel’s impact on communities and the environment.&nbsp;Top areas where travellers want to support are better transportation (38%), waste management (37%), and environmental conservation (32%).&nbsp;Hotels that embrace this shift can lead the industry as true agents of sustainable transformation.&nbsp;How to Become a Sustainable Hotel?Each hotel is uniquely positioned to lead sustainable change by integrating meaningful practices into everyday operations. Some of them can be:&nbsp;Leverage tech: Use AI and big data to personalise your guest journeys while nudging travellers to eco-friendly restaurants, public transport, or authentic cultural experiences. Implement green hotel marketing strategies to promote offerings.&nbsp;Get Authorised: Certification is a critical step to prove your position. We recommend WTTC’s Hotel Sustainability Basics and the Global Sustainable Tourism Council (GSTC) Criteria, which cover sustainable management, socioeconomic benefits, cultural preservation, and environmental protection. Beyond these, eco-certifications like LEED and BREEAM elevate credibility in global markets. Here’s our guide to obtaining your hotel sustainability certification.&nbsp;&nbsp;Eco-friendly Dining and Transportation: Food provision offers another opportunity with sourcing local and seasonal produce, reducing food waste through donations or smart partnerships, and rethinking buffets. All these contribute to stronger community and environmental outcomes. Also, provide information on trains, buses, and metro routes so guests can choose low-carbon options while reducing the environmental footprint of travel.&nbsp;&nbsp;Shape Guest Behaviour: Recommend lesser-known sites, encourage authentic cultural immersion through workshops and integrated experiences, and inspire deeper respect for local traditions. Promote ethical wildlife tours and avoid exploitative practices to build long-term trust with conscious travellers.&nbsp;&nbsp;The path is clear: offer green packages, incentivise guests to use eco-friendly services, host cultural exchanges, and run eco-awareness campaigns that make sustainability part of the guest journey.&nbsp;But still, there are many other adaptations. Some strategies are simple, others transformative, but all make a difference. Look at these hotels:&nbsp;Eco-Friendly Operations: Grand Hotel Portovenere (Italy) sources zero-kilometre products and offers reusable bottles, proving small actions shape guest behaviour.&nbsp;&nbsp;Community empowerment: Marriott India is training thousands of youth in Jammu and Kashmir, shaping a resilient hospitality workforce.&nbsp;Impact-driven initiatives: Six Senses Yao Noi, Thailand, provides clean water access to over 104,000 people through its initiatives, while Hilton’s Travel with Purpose has delivered 1.6 million meals and 1.5 million pounds of food to disaster-hit communities. Then, Madifushi Private Island, Maldives, planted 5,000 coconut trees to safeguard ecosystems.&nbsp;&nbsp;These implementations show that hotels can extend hospitality far beyond their gates. Are you ready for this, too?Turning Sustainability into GrowthBut being part of the sustainable travel trend is not enough. You need to be seen.&nbsp;That’s where we step in. Through our Sustainable Hotels Programme, we make sure your efforts are visible to the travellers and partners who care most. By joining, you benefit from:&nbsp;Stronger visibility in distribution: Sustainable properties appear under the dedicated ‘Sustainable Hotels’ filter on our booking platforms, making it easier for conscious travellers and partners to find you.&nbsp;Marketing that tells your story: From targeted email campaigns to dedicated banners and landing pages, your initiatives will be in the spotlight.&nbsp;Proven impact from campaigns: Our partnership with Accor Hotels scaled plastic-free hotels from just 500 to 5,000 in one year, showing how collective action drives measurable change.&nbsp;Access to high-demand travellers: Bookings for certified sustainable hotels in our portfolio grew 30% between 2022-2023. Today, we feature 40,000+ certified properties.&nbsp;Insights into traveller intent: Our sustainability landing pages are consistently the most visited, proof that demand for eco-conscious stays is outpacing the market.Why B2B Distribution Matters for Sustainable HotelsThrough Hotelbeds’ B2B distribution network, you can:&nbsp;Reach global demand: Connect with 60,000 travel distributors and corporate buyers actively searching for sustainable stays.&nbsp;Win preferred partnerships: Many travel sellers now prioritise suppliers with credible ESG practices, and we help you reach them.&nbsp;Unlock revenue growth: Sustainable hotels are not just popular, they are profitable, capturing the fastest-growing segment of the market.&nbsp;Build long-term trust: Being part of a verified network gives travellers and partners confidence that your commitments are real.&nbsp;If you are ready to transform your hotel into a sustainability growth machine, register with us today!&nbsp;List your property

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World Tourism Day: Leading the Change from Your Hotel

&nbsp;Travellers don’t want to wait; they expect instant, accurate results when searching for hotels or packages. Behind the scenes, the Hotelbeds Cache API makes that possible.Travel APIs: What is our Cache API?Let’s say you’re a travel distributor working with Hotelbeds, and you offer thousands of products across your website, mobile app, and third-party platforms. You need to quickly show prices and availability for all these products at the same time, without sending a separate request to Hotelbeds for each search. That’s where the Cache API comes in.&nbsp;With the Cache API, you can download Hotelbeds’ data files and store them locally in your own system. This way, your customers enjoy faster search, while you provide a better user experience.&nbsp;Why are Cache APIs important for the travel industry?If you’re managing large amounts of traffic, publishing on third-party websites, or building packages that need instant price and availability data, a Cache API can help. Here are some benefits of using it:Speed and efficiency: You’ll display availability and pricing information instantly, without waiting for live API calls.Better user experience: Customers see accurate, instant results, which keeps them engaged.Reduced load on backend systems: You minimise repeated live queries and store key information on your local system.Dynamic package content: You can use Cache APIs across hotels, transfers, and activities to offer personalised travel packages.Improved conversion rates: Your users are more likely to complete the booking when the experience is fast and reliable.Cost savings: Fewer live requests reduce the operational costs.&nbsp;Discover more about our travel APIs with an introduction to Hotelbeds' API services and integrations for hotel APIs and experience APIs here.&nbsp;What are the roles of the Hotelbeds Cache API?On Hotelbeds, you’ll find Cache APIs across three products: Hotels, Activities, and Transfers. Let’s take a closer look at each:Hotels Cache APIWith Hotels Cache API, you’ll have access to all the hotel prices and availability on Hotelbeds, so you can create travel packages or upload the data on third-party platforms.&nbsp;When using the Hotels Cache API, you have two options:1. Retrieving all the Hotelbeds filesThis workflow retrieves all available data from Hotelbeds and replaces your existing data. You’ll receive the files in a .zip format. Once unzipped, you’ll be able to access and load the full dataset into your system. The process is simple and straightforward, but keep in mind that you’ll have larger downloads.&nbsp;This is recommended for the first setup, full refreshes or fixing data mismatches.&nbsp;2. Managing only the updatesThe second option is to update instead of replace. This is useful when you want to update some parts of the data and don’t want to overwrite the unchanged parts. If you choose this option, you’ll have smaller downloads, but a more complex workflow.&nbsp;This is recommended for ongoing updates after initial setup to keep data fresh. Updates can be requested once per hour.&nbsp;Transfer Cache APIWith the Transfers Cache API, you can download data such as currencies, vehicle types, pickup points, routes, terminals, and more. For example, if you’re showing airport transfer options, you can preload all relevant routes and pickup points so your users get instant search results without waiting.&nbsp;This data is delivered via HTTPS GET requests, and responses come in JSON format, so it’s easy to work with using most modern programming languages.Activities Cache APIThe Activities API allows users to map all of the activities listed as 'active' in a destination. This API does not provide any price or availability information, but forms a vital component of our API Suite by allowing our partners to accurately determine which activities are active, and therefore sellable, in each of the destinations we offer.&nbsp;Speed up your travel business with our Hotelbeds API SuitePartner with Hotelbeds to use all our API solutions: our Cache API for fast, up-to-date pricing and availability, the Booking API for real-time reservations and confirmations, and the Content API for hotel and activity details like descriptions and images.&nbsp;Our travel API services, gathered together into our powerful API Suite offer these three solutions to empower your business and activate an optimised travel booking process and experience for both your business and end customers.&nbsp;Depending on your company’s size and scope of operations, you can pick the right framework to integrate into your existing system, with an API solution that can be tailored to your exact needs.&nbsp;Sign up today to discover a faster, more intuitive booking experience which reduces end-to-end friction.&nbsp;

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travel tech solutions: benefits of a travel cache API hotelbeds

Travel Tech Solutions: What are the Benefits of a Powerful Cache API?

&nbsp;As we look ever-forwards in the travel industry, the trend of solo travel is projected to offer significant opportunities beyond just today's demand. In fact, recent reports suggest that around 76% of Gen Z and Millennial travellers plan to embark on solo travel experiences this year, while 56% of solo travellers as a whole demographic would rather opt for a shorter weekend getaway, rather than a long-haul trip.&nbsp;&nbsp;And while independent travel itself is not a new concept, the rise of solo travel as a key travel trend for this year and beyond can be in part attributed to the fallout of a post-pandemic traveller. Many people across the world became more comfortable with our own company, and this has given rise to a modern traveller more at ease, and more likely to, put their own aspirations and desires over the challenges of organsing travel experiences that cater to a group, or even a partner. This demographic is not just looking for adventure, but also desiring tailored experiences that foster connection and creativity.&nbsp;The rising trend of solo travel is reshaping the travel landscape, presenting a significant opportunity for tour operators and travel distributors. With more individuals seeking independence and personal growth through their journeys, accommodating solo travellers is essential for travel distributors looking to stay competitive in the travel industry.&nbsp;&nbsp;By embracing this trend, travel distributors can expand their offerings, attract a diverse clientele, and enhance customer satisfaction, ultimately leading to increased bookings and loyalty.&nbsp;For travel distributors, the value lies in understanding the key driving factors behind this demand, to better capitalise on the solo travel market in today's landscape. Discover some of the key motivators for solo travel below, alongside some travel experience recommendations you can apply to your own business models and offerings in order to attract and retain today's solo travel market.&nbsp;&nbsp;And to level-up your appeal, partnering with Hotelbeds, as part of HBX Group, a leading TravelTech ecosystem player, allows you to empower choice for end travellers as a result of our powerful travel booking solutions, expansive portfolio, and real-time travel insights. Sign up today to join the Hotelbeds network.&nbsp;Key Drivers of Solo Travel in 2025Growing Demand for Personal DevelopmentAround 70% of millennials and Gen Z reported that travel helps them grow personally. This desire for self-discovery and empowerment is prompting more individuals to embark on journeys alone.&nbsp;This trend is particularly evident among younger generations who prioritise experiences over possessions and seek opportunities to connect with themselves and the world. It’s been proven that Gen Z and Millennials, for example, would rather spend on travel than anything else. This is a key indicator of the importance of travel not only as a hobby or a way to spend time, but also to further their lived experiences and express themselves. A recent study by Booking.com also supports the idea that many solo travellers are motivated by the desire for self-growth and exploration, noticing an uptick in parents embracing child-free trips.Experiential and Interest-Based TravelTravel has become much more experience focused, which lends itself well to solo adventures. Recent travel trends support this, seen in the propulsion of niche tourism into more mainstream travel motivators – such as the boom in ‘gamification’, arts-focused tourism, sports travel and music tourism – but also the continued demand for authentic interactions and meaningful activities tailored to each individual traveller. Gone are the days of ‘checkbox’ travel. Today, travellers want personalised, bespoke experiences focused on proactive travel, not passive sightseeing.Digital TransformationWith 85% of travellers citing online resources as crucial for planning their trips, technology has made solo travel more accessible. With access to vast resources, travel forums, social media communities, and accommodation solutions, individuals travelling alone can feel secure and supported as they navigate new environments. Plus, websites and mobile apps offer instant information and booking options.Growing Demand for Female Solo TravelSafety and planning are key for female solo travellers, with destinations like Japan and Portugal being popular choices, and increasingly available resources to help with planning and safety precautions.&nbsp;Popular travel trends have included ‘MeMoons’, solo honeymoons which are becoming increasingly common for today’s female solo travellers. Citizen Femme’s The Future of Female-Led Travel: 2025-2030 Report also highlights that self-discovery and experiential travel are key driving forces behind solo female travel, in line with wider solo travel motivators. A key example from this report highlighted the success of Discover Africa, a luxury safari company, who reported that their solo travel enquiries had doubled, and that women made up 70% of those bookings.&nbsp;&nbsp;Luxury travel lends itself well to solo travel, and can form a key consideration for travel distributors wanting to capitalise on female solo travel, due to the bespoke, inherently personal and customer-centric approach of these experiences.Unique and Authentic ExperiencesThere is a growing desire among solo travellers for unique, immersive experiences that allow them to engage with local cultures. This has led to an increased demand for personalised tours, culinary experiences, and authentic cultural exchanges.&nbsp;According to research from Forbes, 78% of solo travellers prefer immersing themselves in local cultures rather than sticking to traditional tourist spots. Tailoring experiences to include local interactions and unique adventures will attract this demographic.Mental Health AwarenessThe desire for mental wellness through travel has surged, with 64% of recently surveyed travellers indicating that travel helps to alleviate stress. As mental health continues to be a focal point for many, the therapeutic aspects of solo travel will drive more individuals to explore alone, to recentre themselves, engage in meaningful interactions with others, and disconnect from the often tiring and demanding roles and responsibilities of everyday life.&nbsp;How Travel Distributors Can Capitalise on the Solo Travel TrendCurate Tailored Packages: Distributors should create exclusive packages for solo travellers, featuring customisable itineraries, social activities, and unique experiences. Highlighting the option to join smaller group tours or workshops can enhance the social aspect of travelling alone.&nbsp;Emphasise Safety and Flexibility: In a time where safety remains a concern, offering detailed information on health measures implemented at accommodations, along with flexible booking options that allow easy changes, will be crucial in attracting solo travellers.&nbsp;Leverage Technology: The use of digital tools can enhance the solo travel experience. Offering apps that provide real-time support, local guides, and traveller networking opportunities can ease the concerns some may have about travelling alone.&nbsp;Provide Local Insights and Recommendations: Establish partnerships with local guides to offer authentic experiences that connect solo travellers with their destinations. Promote accommodations known for being solo-friendly, highlighting shared spaces for socialising or activities, such as co-living spaces or local dining bars where travellers can mingle.&nbsp;Market to Diverse Demographics: Recognise that solo travel is not only popular among young adults! Research indicates that solo travel spans various age groups, including seniors and working professionals seeking escapes. Create and promote marketing campaigns that speak to different demographics, including seniors, parents, and professionals from all different walks of life and markets.&nbsp;Safety Concerns and Support Systems: A recent study found that 61% of solo travellers prioritise safety when choosing their destinations and accommodations. Travel distributors need to emphasise safety measures, flexible cancellation policies, and 24/7 customer support in their offerings, as well as additional security like comprehensive travel insurance.&nbsp;Recommended Travel Experiences for Solo TravellersAs travel distributors, consider the following experiences and how these can be tailored to each solo traveller’s unique preferences. Consider these overarching travel types in relation to where your unique growth opportunities lie, either in the partnerships you have, the products you offer, or the packages you curate:&nbsp;Culinary Classes and Food Tours: Engage solo travellers by offering cooking classes with local chefs or curated food tours to explore regional delicacies, allowing for both culinary knowledge and social interaction.&nbsp;Wellness Retreats: While wellness-focused travel is certainly not a new consideration or travel motivation in the industry, its popularity is once again on the rise, with key considerations shifting towards preventative healthcare and ‘longevity’ wellness.&nbsp;You might offer package trips and recommendations that include yoga, meditation, and health workshops, catering to travellers looking for rejuvenation and reflection. For travellers who are looking to engage in ‘longevity wellness’, why not consider ‘high-tech’ wellness programmes? Medical spas, retreats, and wellness centres are available all around the world, with some forming ideal destination hotels for travellers looking to escape, unwind and detox. These programmes could be related to beauty, fitness, anti-ageing, or mindfulness, helping clients reach their wellness goals.&nbsp;Adventure Experiences: Offering those travelling solo a chance to experience the authentic natural beauty of a destination coincides with the noticeable rise in nature tourism and nature adventure tourism. Suggest experiential trips which uncover natural landscapes, or activity-focused packages like hiking, cycling or water sports, just as a few examples, where travellers can both challenge themselves and meet like-minded individuals.&nbsp;Prioritising accessible adventure also aligns with today’s shift towards ‘soft adventure’, a key sub-trend within adventure travel, with such activities like wildlife watching, hiking and cycling accounting for 72% of the market share! Many are seeking unique experiences such as wildlife watching in the Galapagos Islands, hiking in Madeira, or exploring Costa Rica, just as a few examples!&nbsp;Cultural Immersion Experiences: Create itineraries that delve into local traditions, arts, and crafts, enabling solo travellers to connect with the local community meaningfully. Consider the benefits of offering alternative destinations, or ‘detour destinations’ to travellers who are looking for meaningful experiences, as a chance to get away from the crowds and get under the skin of their destination of choice.&nbsp;Socialising Opportunities: Group travel comprised of solo individuals can help to encourage solo travellers connect through organised outings or events, such as city tours or group dinners, fostering a sense of community while travelling. Group travel like this also allows for individual itineraries for more independent travellers, or the comfort and security of like-minded travellers for those travelling solo for the first time.&nbsp;Solo-Friendly Accommodations: Partner with and offer hostels and boutique hotels that offer shared spaces, communal activities, and solo-specific amenities, ensuring comfort and connectivity for those travelling alone. This is where having an expansive portfolio of accommodation options at your disposal offers valuable benefits – such as the 250,000+ hotels we offer as Hotelbeds.&nbsp;Plus, with everything from eco-friendly lodges to 5* luxury and budget-friendly options on offer, you can better meet the needs of solo travellers in today’s landscape, no matter their personal preference or chosen destination.&nbsp;Destination Recommendations for Solo TravellersEurope: Many are drawn to Europe for its history, culture, and ease of travel. Specifically, countries like Portugal, Italy, and Spain are experiencing a surge in solo traveller interest.Asia: Japan, Thailand, and India are also highly recommended for solo travellers.Other Destinations: Iceland, Australia, New Zealand, Canada, and Egypt are frequently mentioned as great places to explore solo.&nbsp;The evolution of solo travel into 2025 presents a fertile ground for travel distributors willing to adapt to new consumer demands. By embracing the drivers behind this trend and adjusting offerings accordingly, tour operators and OTAs can create experiences that resonate with solo travellers.&nbsp;Focusing on safety, flexibility, and authentic engagements is essential in capturing this burgeoning market and will position your brand as a leader in providing enriching travel experiences for individuals venturing out on their own.&nbsp;Not to mention, increasing the scope of your offering as a travel distributor is a key factor when it comes to attracting, and retaining, today’s solo traveller. As personal as travel is, it’s critical that you’re able to provide the depth and breadth of travel experiences that today’s independent traveller is looking for.&nbsp;With 250,000+ hotels in 170+ countries in our portfolio, thousands of direct contracts for competitive rates, as well as exclusive rates and availabilities, alongside 23,000+ experiences, global transfer routes and car hire services, our portfolio provides you with the travel products required to meet the needs of today’s, and tomorrow’s, traveller.&nbsp;Discover more about our Hotelbeds offering as part of HBX Group, a leading TravelTech ecosystem, here.&nbsp;&nbsp;

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solo travel demand drivers in 2025 hotelbeds

Travel Trends: What Are the Key Trends Driving Solo Travel Demand in 2025?

Rising acquisition costs, fluctuating occupancy, and guest segmentation. Do these challenges sound familiar?&nbsp;As you know, growing your hotel business means more than just bookings, it means finding quality demand, streamlining operations, and standing out in an increasingly competitive market.&nbsp;With over 514,000 new rooms projected to launch in 2025 (Top Hotel Projects), standing out is getting tougher. Meanwhile, over 45% of guests base their decisions on pricing, location, and reviews, raising the stakes even higher.&nbsp;But the good news? You don’t have to face these challenges alone.&nbsp;We’re dedicated to being your hotel partner so you achieve higher booking rate, better demand, and increased operational efficiency. From seamless tech integrations to targeted B2B distribution, we connect you with quality clients that you simply can’t access elsewhere. Using our marketing strategies, we put your property where it matters most.&nbsp;This article will walk you through the many reasons why hoteliers choose Hotelbeds, and how we’re helping more than a quarter of a million properties increase revenue and streamline operations worldwide.&nbsp;1. Smarter distribution for smart hoteliersRunning a hotel today means more than just being fully booked—it’s about controlling rates, reducing costs, and attracting the right guests. Our strategic B2B hotel distribution helps you achieve exactly that.&nbsp;Our distribution strategy is built to grow your revenue, ease day-to-day operations, and give you full control over your rate strategy.&nbsp;Once you register on our portal, you tap into a carefully segmented network of 60,000+ B2B travel distributors, including airlines, tour operators, retail travel agencies, among others. These are audiences that bring high-value bookings you won’t get elsewhere. Plus, 1,000+ local experts support you like an extension of your sales team.&nbsp;&nbsp;2. Attract the right guests, not just more guestsIf you want stability, profitability, and control, you should focus on better demand and not just more demand. That’s the kind of demand we help generate. In fact, 70% of our bookings come from long-haul guests, giving your hotel access to new revenue streams and strengthening your booking pipeline with market diversification.&nbsp;Most importantly, we help you reach ‘high-value guests’ so you get:&nbsp;Longer stays (4+ nights = lower turnover)Earlier bookings (2+ months out = easier planning)Higher ADRs (up to 35% more)Guests who spend more on extrasReduced cancellation rates&nbsp;3. Your day-to-day, simplified with the Partner PortalManaging a hotel requires constant attention to detail and the right tools to stay ahead. That’s why we provide every partner with free access to the Hotelbeds’ Partner Portal, a powerful, all-in-one platform built to support your team’s daily operations and boost performance.&nbsp;Once your property is onboarded, you’ll receive login credentials to explore the Portal’s intuitive dashboard and get started right away. Designed specifically for hoteliers, this tool gives you full control and visibility over your bookings, pricing, availability, and performance.Here are some of the important operations you can do:&nbsp;Update your hotel profile, photos, and amenities with ease.Adjust rates, inventory, and availability in real time.Create targeted offers (early bird, long stay, last-minute) and promote them instantly.Monitor bookings and cancellations.Track guest arrivals, compare competitor pricing, and access payment info.Manage channel manager connectivity and troubleshoot integration issues.Contact our support team directly through a quick, category-based webform.&nbsp;You’ll also gain access to monthly promotions, curated based on guest trends and seasonality, to drive even more demand.&nbsp;4. Reach your ideal audience with our marketing campaignsGetting noticed by the right travel buyers can be tough, especially during peak seasons. That’s why we run targeted marketing campaigns that spotlight participating hotels to our global network of B2B travel partners at no extra cost.&nbsp;Your property gains prominent exposure through:&nbsp;Dedicated landing pagesBanner placements on our booking platformsTargeted email campaigns and multilingual social media posts&nbsp;These campaigns are aligned with market trends, seasonal travel patterns, and high-booking windows to ensure visibility when it matters most. Popular campaigns like Black Friday, New Year Sales, and March Markdowns drive strong results. For example: Our 2024-2025 Black Friday hotels saw 51% better performance vs. their benchmarks.&nbsp;Whether it's a global or regional campaign, our hotel marketing campaigns help you attract your ideal guests. After each campaign, we’ll send you a report comparing your performance to similar hotels so you can see the impact clearly.&nbsp;5. Continuous optimisation to maximise resultsKeeping up with today’s distribution demands can be overwhelming. That’s where our Optimisation Campaigns come in. Designed to proactively boost your hotel’s performance, these initiatives support you with the right data, visibility, and actions to help your property stay ahead.&nbsp;Two of our main programmes include:&nbsp;Partner Accelerator Programme is available to hotels that are already distributing through Hotelbeds. If your goal is to expand your reach, boost visibility, or tap into international markets, this programme is for you. Using market insights, competitor data, and AI-powered analytics, our system identifies personalised opportunities for your property that could generate additional room nights over the next 12 months.&nbsp;&nbsp;Hotel Onboarding Programme helps your property go live in under 48 hours after you register with us. An assigned agent guides you through setup, from rate plans to content uploads. You’ll receive support emails and access to tools like the Partner Portal to optimise visibility, join campaigns, and start receiving bookings fast.&nbsp;6. Go beyond marketing with our Marketing SuiteEvery property has different goals—whether it's targeting premium travellers, launching co-branded promotions, or gaining more control over how and where you appear. That's why we offer a full range of flexible marketing for hotels designed to give your hotel the visibility it needs—on your terms. With our support, you can:&nbsp;Reach high-value, niche, or premium segmentsCustomise your messaging and brandingLaunch targeted, co-branded campaigns&nbsp;For hotel groups or independent properties seeking a more tailored approach, we provide fully customisable campaigns developed by our in-house team of experts. We’ll work with you to build a strategy that aligns with your brand and connects with the right buyers through the right channels.&nbsp;7. Being your Preferred PartnerOur Hotelbeds Preferred Partnership is more than a commercial model — it’s a dynamic growth engine, shaped by hospitality experts around your hotel’s needs and designed to evolve with your journey.&nbsp;By becoming a preferred partner, you gain access to bespoke solutions tailored to your business goals — empowering you to unlock unprecedented growth, protect your ADR, and navigate market complexity with confidence. You stay in control, while we help you keep uncertainty out of the equation.&nbsp;Whether you’re looking to reduce operational costs, increase revenue, or strengthen your position in a competitive market, our team will work closely with you to craft a strategic agreement that evolves with your needs.&nbsp;8. Unlock more solutions with HBX GroupHotelbeds is part of HBX Group—a global TravelTech leader offering more than just distribution. Through HBX, hoteliers gain access to a full suite of advanced solutions across fintech, insurtech, digital marketing, and more. Whether you need secure payment options, guest protection services, or enhanced promotional tools, HBX Group helps you streamline operations and unlock new revenue opportunities, all under one trusted umbrella.&nbsp;Ready to grow with us?With Hotelbeds, you get more than a distribution partner; you gain access to unmatched global reach, better quality demand, marketing flexibility, and hands-on support at every step.&nbsp;Join thousands of hotels already benefiting from smarter B2B distribution. Register today and discover how you can transform your performance.&nbsp;Register your property&nbsp;Want to learn more about how to boost hotel revenue with the right B2B strategy and Hotelbeds? Download our free guide below.

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Why More Hotels Are Choosing Hotelbeds as Their Distribution Partner

Getting your rooms booked is more demanding than ever. Hotels spend valuable time compiling reports, struggle to track real-time demand, and face growing pressure to align rates across multiple platforms.&nbsp;Larger chains deal with fragmented data and complex vendor networks, while mid-sized and independent hotels often lack the tools or internal resources to respond swiftly.&nbsp;That’s why a trusted B2B distribution partner is more than helpful—it’s essential. With streamlined access to global markets, reliable placement strategies, and time-saving tools, you can stay competitive without overstretching your team.&nbsp;Our Partner Accelerator Programme is built to support hotels that have completed their onboarding, have at least one direct contract with Hotelbeds, and are already distributing with us — connecting you to high-value hotel guests and providing hands-on guidance to set you up for long-term success.&nbsp;The Partner Accelerator Programme is designed to support connecting you with high-value guests. In this article, we’ll explore how the Partner Accelerator Programme can strengthen your hotel distribution strategy and help you grow.&nbsp;&nbsp;What is the Partner Accelerator Programme?We call it a ‘partner accelerator’ for a reason—because we work with you like a true partner would. With honesty, clarity, and a focus on your growth, this free programme is built to help you grow your bookings and optimise performance from day one.&nbsp;Once your hotel is set up in our portal, we continue to support you actively. Using market insights, competitor data, and AI-powered analytics, our system identifies personalised opportunities for your property that could generate additional room nights over the next 12 months. These insights are actionable and designed for you to implement independently.&nbsp;Your rooms will be showcased to over 60,000 global travel distributors (agencies, tour operators, OTAs, and airlines, among others). We segment these into 11 distinct types and monitor their distribution to ensure smart rate management and tailored exposure.&nbsp;You’ll also be backed by 1,000+ market-based experts who act as an extension of your sales team. Our aim is simple: to accelerate your performance and bring your full booking potential to life.&nbsp;How does the Partner Accelerator Programme work?The Partner Accelerator Programme is available to hotels that are already distributing through Hotelbeds. Once you're up and running, this programme kicks in to help you grow further — combining smart tools, personalised insights, and expert guidance to ensure you get the most out of your partnership with us:&nbsp;Real-time recommendations in your Partner Portal with guided walkthroughs.Weekly emails featuring fresh insights and tailored advice.Monthly reports tracking your progress and spotlighting key opportunities.&nbsp;Each month, you’ll see both what you’ve achieved and what’s still possible, giving you a clear roadmap to maximise your performance.&nbsp;Who can benefit from this programme?The Partner Accelerator Programme is designed for all Hotelbeds partners –free of charge. If your goal is to expand your reach, boost visibility, or tap into international markets, this programme is for you. Besides, no matter the size or type of your property — whether you're an independent hotel or part of a chain — the Partner Accelerator is designed to support your growth every step of the way.&nbsp;Why is this relevant for your property?Open to all properties: This programme is built for all types and sizes of accommodation.&nbsp;Tailored growth insights: We analyse your destination, competition, and property data to uncover where their demand is coming from — enabling you to apply these insights to strengthen your own strategy.&nbsp;Strategic opportunity alerts: You’ll discover high-demand opportunities you haven’t activated yet so you move closer to your full booking potential.&nbsp;Ongoing communication: Receive timely updates and recommendations through email and in-platform messages, so you never miss an opportunity to grow.&nbsp;7 main features that will help boost your bookingsKey date availability alerts: Get timely notifications when your rooms or meal plans are missing availability for high-demand dates so you don’t miss potential bookings.&nbsp;Opportunities to match market demand: Get data-driven suggestions from our analysis of competition, location to add services or rates that align with current traveller preferences in your area.&nbsp;Unlock your full market potential: If you have availability but are not getting bookings, we suggest strategies to improve your conversion rate.&nbsp;Active offer optimisation: Get support in enhancing the performance of your promotions, ensuring they stay competitive and appealing.&nbsp;Stronger market positioning tips: Get guidance on how to improve your commercial conditions and stand out against competing properties in your destination.&nbsp;Profile content upgrades: We review your profile information to ensure it reflects your hotel’s full potential and provide tips to enhance it.&nbsp;Demand unblockers: Get help identifying and fixing issues like market exclusions, booking restrictions, or stay rules that may be limiting your visibility or sales.&nbsp;The real impact of having a strategic partner for your hotelThis isn’t just about being visible or increasing bookings. In today’s market, simply having rooms available online is no longer enough. What truly makes the difference is having a partner—one that understands your goals and works alongside you to achieve them.&nbsp;That’s exactly what the Partner Accelerator Programme is built for.&nbsp;With decades of experience in B2B distribution, we at Hotelbeds have fine-tuned a model that does more than just drive volume. It delivers value. We help you attract the customers who stay longer, spend more, and book in advance without undercutting your rates or compromising your brand.&nbsp;Today, over 250,000 hotels worldwide trust us to help them reach 190+ source markets with efficiency and confidence.&nbsp;When you partner with Hotelbeds, you’re not just getting listed—you’re being guided, supported, and seen. The Partner Accelerator is our newest programme, but we’re glad to already support our hotel partners with a wide range of tools, products, and services designed to maximise their bookings, streamline their processes, and increase their revenue.&nbsp;One clear example is the Hotel Onboarding Programme, which guides hotels through each step of the onboarding process and offers practical advice to streamline it and optimise their profile. This ensures hotels are ready to receive bookings as quickly as possible.&nbsp;For instance, Atlantis Alger Air de France, a four-star hotel located in Algeria, benefited from receiving its first international booking within 7 days from Europe, a key target market they’d struggled to access before.&nbsp;Sammy Andaloussi, their Director of Strategy and Operations, said, ‘The support from your agent and the onboarding process were excellent. Receiving weekly emails with clear steps made it easy for me to progress quickly.’&nbsp;Register your property today with HotelbedsWith over 60,000 global travel distributors, our network connects you with airlines, tour operators, travel agencies, and OTAs that work for your business goals—while we handle the complexity behind the scenes.&nbsp;Whether your goal is to break into international markets, grow your off-season occupancy, or tap into new segments, our exclusive programmes like the Partner Accelerator helps you get there faster.&nbsp;Ready to accelerate your growth? Become our partner today and discover how we can boost your property’s success!&nbsp;Register your property

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How Hotelbeds’ Partner Accelerator Programme Helps Hotels Succeed from Day One 

Traditionally associated with couples and groups, travel habits are shifting. Solo travel has emerged as one of 2025’s most influential trends, as confirmed by our Travel Trends Report for hoteliers, as well as those from Forbes and Hilton.&nbsp;Post-pandemic, more travellers are choosing to go solo—seeking independence, self-reflection, and trips aligned with personal values and well-being.&nbsp;The solo travel market is projected to reach USD 1.07 trillion by 2030, growing at a CAGR of 14.3% between 2025 and 2030. For hoteliers, this presents a strategic opportunity to engage a rapidly expanding audience and boost occupancy by delivering meaningful experiences.&nbsp;This guide outlines key aspects of the trend while offering actionable steps and hotel marketing strategies to help you stand out.&nbsp;What solo travel means today&nbsp;Solo travel has evolved beyond the stereotype of backpacking or travelling due to single status. It’s now an intentional decision made by people of all ages and backgrounds, driven by the desire for freedom, growth, and social connection. Advances in digital tools—from navigation apps to AI-driven planning—have made it easier and safer to travel alone.&nbsp;Solo Traveler World reports 58% of travellers prefer going alone because it lets them do what they want, when they want. Whether travelling independently or as part of a flexible group tour, solo guests value spontaneity, privacy, and purpose. For many, it’s a chance to reconnect with themselves and the world around them.&nbsp;According to Solo Traveler World, 75% of solo travellers prioritise personal benefits such as self-care and mental wellness. This reflects wider lifestyle shifts and hotels that understand this mindset and tailor services accordingly can unlock deeper guest loyalty and long-term growth.&nbsp;Who are today’s solo travellers?Solo travellers are far from a niche group. They range from young explorers to seasoned professionals. Understanding their motivations and travel styles is key for hoteliers to attract and serve this segment.Gen Z solo travellersThe ASA Travel Trend Report states that this movement is particularly strong among millennials and Gen Z, with 76% planning solo trips in 2025. For Gen Z, solo travel is about adventure, self-expression, and caring deeply about sustainability, culture, and purpose.&nbsp;According to Solo Travel Statistics 2025 by Condor Ferries, 58% of millennials travel solo, versus just 47% of older age groups, showing a generational shift towards independent travel.Memooners: The solo honeymoon trend&nbsp;Coined by Hilton, 'MeMooners' are travellers celebrating self-love and me-time. They travel for reflection, freedom, and personal joy without compromise. According to Hilton, 64% of MeMooners say their favourite travel companion is a good book, and 25% travel with pets.Female solo travellersWomen are leading the solo travel movement, accounting for 84% of all solo travellers globally, according to Skyscanner. This includes not just single women but also those in relationships who want independent getaways. Freedom, flexibility, and self-care top their travel motivations.Remote workers and digital nomadsThe rise of remote work has transformed solo travel. Many now combine work and leisure, choosing to explore while staying connected. These travellers value reliable networks, co-working facilities, and proximity to cultural attractions or nature.&nbsp;What hoteliers can do to attract solo travellersBy creating a welcoming atmosphere, you bring more travellers to your property. But here’s even more you can do to connect with the independent explorers:Design solo hotel packagesSolo travellers often pay more due to single-occupancy rates. With solo bookings rising 300% since 2021, this segment is actively looking for affordable, value-driven options. Include single rooms, flexible check-in, inclusive meals, or off-season deals.Add to your location’s unique strengthsLocation remains one of your most powerful marketing assets. According to CNBC, nearly 50% of travellers say their next trip is to fulfil a dream or tick off a bucket list destination. If your property is situated near a national park, along a popular coastline, or within a UNESCO destination, highlight these significant assets. Offer guided small-group walks or heritage tours to highlight the local specialities.Curate purpose-driven experiencesSolo tourism is inspired by the JOMO travel where travellers are drawn to activities that inspire self-reflection, spark creativity, and reduce stress. Develop programmes that support these needs, like oceanside painting classes, heritage cooking workshops, or journaling retreats.&nbsp;Embrace wellness and mental wellbeing: Mental wellness can be a differentiator. Create wellness offerings like digital detox retreats, silent yoga sessions, tailored outdoor experiences, or spa days for one. Even a single-day wellness escape, gyms or meditation rooms, can appeal to solo travellers who want to stay productive and balanced on the road.&nbsp;Foster community (without forcing it): Solo travellers often seek connection on their terms. Build community by offering shared workspaces, virtual meetups, film nights, or theme-based tours designed. Partner with solo travel brands and communities to reach this audience.&nbsp;Reimagine space and designThe rise of remote work, sabbaticals, and digital nomadism has shifted the expectations of solo travellers. No more king-size rooms, guests are now open to minimalist spaces, such as compact Japanese-style rooms that offer functionality like smart beds, in-room desks, and high-speed Wi-Fi.&nbsp;Design restaurant areas with bar seating, communal tables, or hosted dinners for solo diners to feel at ease. Make your hotel lobbies as social hubs, prioritising connection and flexibility.Prioritise safety and autonomySafety remains the number one concern, especially for women travelling alone. Address this with features like well-lit spaces, 24/7 staff presence, or key card-only access. Also consider solo essentials like pet-friendly rooms, digital check-ins, grab-and-go meals, and concierge services.Use technology to personalise the journeySearches for 'solo travel deals' and 'best solo destinations' rose by 30% in 2024. As solo travellers are planners, researchers, and decision-makers, invest in tech and AI tools to offer custom itineraries and personalise recommendations across mobile-first platforms.Align your brand with solo valuesAccording to Deloitte’s 2025 report, 64% of Gen Z and millennials prefer brands that support personal growth and values. Use your social media and website to showcase solo travel stories and your custom packages. Let solo travellers know how your hotel brand resonates with their journey.Boost bookings with Hotelbeds’ B2B channelsSolo travel bookings through online travel marketplaces are expected to grow at a CAGR of 14.0% from 2025 to 2030. In 2024, OTAs held 53.45% of global booking share, reflecting that solo travellers love their convenience of all-in-one guidance. That’s where Hotelbeds can help:&nbsp;Pre-defined Campaigns: You get ready-to-launch, zero-setup campaigns timed with seasonal trends and traveller behaviour. These offer targeted visibility in key source markets, which are ideal for promoting solo-friendly packages.&nbsp;Bespoke solutions: Need a more hands-on and tailored approach? The HBX Group Marketing Suite gives your hotel access to high-performing B2B and B2C channels, helping you reach solo travellers with curated messaging and measurable results.&nbsp;Join the movementSolo travel is transforming how people explore the world, and it is moving fast. Don’t miss the chance to be part of it. If you're already a Hotelbeds partner, connect with your Account Manager to tap into our latest campaigns.&nbsp;Not yet onboard? Register your property to access over 60,000 travel distributors worldwide, including 50,000 agencies, 3,500 tour operators, and key airline and affiliate partners. Let’s craft strategies that attract, inspire, and convert the solo guest.&nbsp;Register your property

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