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    23 January 2025

    Hannah Aston, HBX Group

    33 Key 2025 Travel Dates for Travel Providers

    key 2025 dates hotelbeds

     

    The what and where in the world of travel for this year.

     

    The travel industry is fast-paced, with consumer trends that fluctuate with many external factors; but also, sometimes it's just hard for your clients to pin down where exactly they want to go. So to help you navigate the next twelve months, and to help you exceed your clients’ expectations, we’ve compiled a list of key dates and events from around the world that are key to remember.

     

    Bookmark this page and be sure to revisit any time your clients want to book an unforgettable, eventful escape.

     

    For exclusive access to thousands of hotels, experiences, activities and global transfer coverage, sign up or log in to your account to take your bookings to a new level.

     

    So, here are some key 2025 travel event dates we think you should keep in mind...

     

    Cultural Events: New Year’s Day, Global – January 1st

    2025 has already begun, but that doesn’t mean that you should disregard the power of the New Year – it’s possible that your clients are still basking in the afterglow of fireworks, champagne and the sense of celebration that marks the end of one chapter and the beginning of another.

     

    With a reported 79% of travellers planning to book at least two leisure trips this year, now is the perfect time to capitalise on those new year’s resolutions to ‘travel more’ – take a look at our guide to the top travel trends for 2025 to see where your clients are looking to head next, and which motivations will take them even further around the world in 2025.

    Sporting Events – Rugby Six Nations, Europe – January 31st - March 15th

    The upcoming 2025 Six Nations Championship, being the 131st of its kind, is set to be an exciting and incentivising event for sports enthusiasts. Taking place from January to March, this tournament will feature the men's national teams from England, France, Ireland, Italy, Scotland, and Wales. With the promise of epic matches and talented teams competing, the Six Nations Championship is expected to draw massive crowds and provide thrilling entertainment for all.

     

    As for the tournament’s impact, during the 2019 tournament each Six Nations match brought in around £52 million for the host country’s economy, a figure which is only increasing as sports tourism continues to be a key trend for 2025 and beyond. Not only this, but the influx of visitors creates a surge in demand for hotels, restaurants, bars, and other local businesses.

    Cultural Events – Chinese New Year, China, Malaysia, Singapore, Australia - January 29th

    A prime example of key events which don’t always fall at the same time each year, the start of Chinese New Year (or Spring Festival) is typically dictated by the second new moon after the winter solstice. This year, the event falls on January 29th. 2025 is the year of the snake.

     

    Chinese New Year is not only celebrated in China but also in regions and countries with significant overseas Chinese populations, such as Singapore, Malaysia, and even Australia. The festivities provide a memorable experience for both locals and travelers who come together to celebrate this significant holiday in Chinese culture.

     

    There are plenty of local traditions to enjoy, from the telling of fortunes to a sky full of fireworks, and festive fare such as golden spring rolls to symbolise wealth and prosperity, traditional two-foot-long noodles called Changshou mian, to represent the hope for a long and healthy life; oysters, whole fish and more.

     

    Sporting Events: NFL Super Bowl, USA – February 9th

    Taking place in New Orleans this year, the NFL Super Bowl is a highly anticipated annual event in the United States. Not only is it a major spectacle, but it also presents a prime opportunity for travel sellers. In 2024, the NFL Super Bowl brought in approximately $1 billion for the economy of Las Vegas, with visitors spending an average of $2,660 each, which is double the amount typically spent by a regular visitor at $1,260.

     

    The ever-popular Super Bowl half-time performance is Kendrick Lamar for 2025, which is a huge draw for music enthusiasts and Super Bowl fans alike! Music tourism, alongside sports tourism, is drawing huge crowds (literally) for international travellers, and the global music tourism market is expected to be worth between $12.58 billion and $14 billion by 2032 or 2033! It’s a perfect combination of two major motivators for travel.

     

    It is widely known that accommodation prices are higher during this period due to high demand, but travellers are willing to pay extra for the unique experience of attending the NFL Super Bowl in person. When assisting your travellers with booking their ideal hotel, consider the benefits of also offering them a transfer to and from the airport, and any additional in-destination experiences they may want for any time outside of the match.

     

    Lengthening their stay in New Orleans is a great way to ensure they make the most of this time in destination, and you boost your revenue by providing comprehensive travel options that cater to their needs.

    Cultural Events: Valentine’s Day, Global – February 14th

    As one of the most widely celebrated days of love, Valentine’s Day takes on different meanings around the world and is an incredible opportunity for travel sellers to make the most of this increased demand for romantic getaways.

     

    Of course, there are a few destinations that immediately spring to mind when Valentine’s Day is mentioned, and experiences that all travellers looking for something a little special could be enticed into booking.

     

    Whether it's a lantern-lit boat ride in Hoi An’s canals, an evening in awe over the Northern Lights in Finland, an Italian romance minus the crowds in the Dolomites, or even a cherry-blossom-filled stay in Okinawa, where Japan’s iconic blooms begin to decorate the scenery from February.

     

    Top tip: South Korea took the idea of Valentine’s Day and really ran with it, celebrating the 14th of each month with a different kind of love or friendship-themed holiday! So for any clients looking to escape the crowds on Valentine’s Day but still celebrate, there’s plenty of opportunity here...

     

    Discover some of the best alternative destinations for Valentine's Day here!

     

    Cultural Events - Sakura season, Japan – March – May

    With Japan's rapid rise to the top of numerous global travel rankings in recent years, being highlighted as one of the premier destinations to visit worldwide by reputable sources such as National Geographic and Lonely Planet, it is expected that the Land of the Rising Sun will experience a surge in bookings, particularly during the Hana Matsuri festival. This event, also known as 'cherry blossom season', commemorates the birth of the Buddha, his enlightenment and his death; the Sakura's own fleeting presence also reflects this transience.

     

    Cities like Kyoto, Himeji and Tokyo are top choices for tourists wishing to view cherry blossoms, although other locations from Kawaguchiko to Kushiro are equally as desirable and offer budget-friendly, off-the-beaten-path experiences for those looking to save a little money or to battle fewer crowds.

     

    Top tip: keep an eye on the Japanese Weather Association for a forecast of when and where blossoms will bloom, as sakura season actually runs all the way from March until May.

     

    However, Japan is not the only place to see the world-famous cherry blossoms. There are opportunities for memorable experiences in worldwide destinations including South Korea, Thailand, Brazil, Paris, Vancouver, Auckland.

    Cultural Events – Ramadan, Global Muslim observation – All Month

    Although the month-long religious observance of Ramadan may not seem like an obvious opportunity for travel marketing (this is a time where Muslims abstain from food, drink and other physical pleasures during daylight hours), there is still some potential for bookings to be made.

     

    Eid-ul-Fitr also marks the end of Ramadan, falling this year on March 30th and across the three-day festivities, it’s likely that members of the Muslim community will be on the move as they look to be with their families.

     

    Prepare any offers that you might have well in advance and market them well, as flights and hotels are sure to book out!

    Cultural Events – Rio Carnival/Carnival, USA and LATAM – March 8th – 28th

    The Rio Carnival, held annually in Rio de Janeiro, Brazil, is a major attraction that draws millions of guests and participants, including hundreds of thousands of international visitors!

     

    The Rio Carnival is a spectacular festival that showcases colourful parades, intricate costumes, upbeat music, and energetic dancing, providing a unique cultural experience for both locals and guests. Travel sellers can take advantage of this prime opportunity to offer comprehensive travel plans that allow visitors to fully immerse themselves in Brazilian culture. Whether arriving before the festivities or staying for an extended period to explore the city, Rio Carnival offers a chance to maximise the travel experience.

     

    Alternative Carnival celebrations are also held globally in destinations including New Orleans, the Dominican Republic, and other areas with Latin communities.

     

    Local tours that fits your customers’ interests are an ideal recommendation, or an in-destination experience that introduces travellers to traditional Brazilian customs, food and drinks. Promote the vibrant atmosphere of this destination by connecting travellers to the place, not just the carnival.

    Cultural Events: Holi, Global Hindu observation – March 14th

    The Hindu ‘festival of colours’ is a unique cultural experience with undeniable allure: while Holi is rooted in ancient, meaningful traditions and beliefs (it is said to be a celebration of the victory of good over evil), it is also a fun and festive event. Host countries such as India and Nepal burst into life around the beginning of March as coloured powder and water is thrown between attendees in a joyful and lively atmosphere.

     

    Marking the beginning of Spring, Holi is also an opportunity for those of the Hindu faith (or respectful observers) to let go of any long-held grudges, instead choosing to forgive, forget, and indulge in food such as dahi vada and ladoos.

    Cultural Events: St Patrick’s Day, Ireland – March 17th

    A public holiday in the North and Republic of Ireland, St Patrick’s day is a celebration certain to charm its attendees – including the estimated 100,000 visitors who descend on Dublin for the occasion each year. From festivals and parades to an uptick in cultural tours (and, undoubtedly, visits to the pub!), this jovial event is a beloved part of Irish culture and is a fantastic opportunity for hosting cities or villages to demonstrate their famous Irish hospitality.

     

    Despite being an Irish event, St Patrick’s Day is also celebrated in a big way over in the United States: according to a 2023 survey, an estimated 61% of US respondents said they intended to celebrate – with many communities marking the occasion with gatherings, parades, and even by dyeing Chicago River a shade of Kelly green.

     

    Cultural Events: Songkran, Thailand – April 13th – 15th

    Thailand's enduring popularity among tourists worldwide is evident in its natural beauty and rich cultural heritage. From delicious cuisine to the intense sport of Muay Thai, the country has introduced the world to a multitude of amazing experiences. However, it is Thailand's captivating culture, exemplified by the magnificent Grand Palace in Bangkok, that truly captivates the imagination.

    Songkran, a three-day event, involves cleansing rituals and an enormous water fight that is sure to be a memorable experience! The biggest celebrations take place in Bangkok, and you can suggest a tour of the capital's major sights to round out the trip.

     

    Commercial Events: Golden Week, Japan – April 29th – May 5th

    Golden Week is a term which refers to consecutive holidays in its host country. 

    In China, important occasions may occur in the months of January, February, September, or October. However, in Japan, Golden Week spans several set dates, starting with Showa Day on April 29th, which commemorates the birth of former Emperor Showa. This busy period includes Constitution Memorial Day, Greenery Day, and Children's Day, making it an ideal time for Japanese travelers to plan their holidays.

     

    Cultural Events: Cinco de Mayo, Mexico, US – May 5th

    Cinco de Mayo is a day of Mexican pride and heritage and is steeped in history, as a celebration which commemorates the Mexican Army’s victory over the French empire on May 5th 1862. Many communities celebrate this event on a grand scale, with parades, battle re-enactments, mariachi music, traditional foods, piñatas pinatas and fireworks to mark the celebration.

     

    Cinco de Mayo is a highly anticipated time for travelers to Mexico, as they flock to experience the heart of this festive occasion in all its traditional glory. It is essential to be ready to promote activities and accommodations in Mexico, as well as in popular US destinations that fully embrace the celebration, such as Los Angeles, San Antonio, Denver, New York City, Chicago, Albuquerque, San Francisco, and San Diego.

    Cultural Events: Spring Break, US – April, early May

    Spring Break is a widely celebrated time in the United States, as travelers pack their bags in search of memorable experiences. According to recent studies conducted by AAA Travel, there has been a significant increase in interest and intent to travel during this period compared to the previous year. It is reasonable to anticipate that for many Americans, Spring Break this year will be just as popular as ever.

     

    High-demand destinations include the expected warm weather and beach destinations such as Florida, Mexico, the Caribbean and more, but last year’s travellers were more comfortable and eager to travel internationally with popular cities like Paris and Tokyo seeing increased demand. 

     

    Be sure to capture this opportunity early, as many travellers are increasingly booking in advance and this high travel intent period will sell fast.

    Sports Events – FIA F1 Monaco Grand Prix – May 22nd – 25th

    The FIA Formula One World Championship is undoubtedly the highest class of international racing. But more than that, Formula One (F1) has seen exponential growth among new audiences, including women, the Middle East, and younger demographics. The sport reaches a global audience of 750 million, making it the most popular yearling sporting series – 50 million of these fans are since 2021.

     

    The glamorous lifestyle associated with Formula 1, known for its luxury and extravagance, makes Monaco's Grand Prix one of the premier venues for F1 events. Offer a unique experience by providing comprehensive travel packages, including luxury accommodations for relaxation after the excitement of the qualifying races and main event. Additionally, recommending in-destination activities and experiences will enhance your customers' time away, creating unforgettable memories. What about providing them with car hire to see the incredible coastline scenery surrounding the French Riviera?

     

    Alternatively, there are 24 races throughout the year in locations all around the world, from China to Australia, Canada, Spain, the UK, Azerbaijan, Singapore, Brazil and more! So depending on your customers’ location you can find a trip that suits their needs.

    Sporting Events – UEFA European Football Championship Final 2025, Germany – May 31st

    The UEFA European Football Championship, also known as UEFA Euro 2025, is a highly anticipated international football tournament held every four years by UEFA for the men's national teams of its member associations. 

     

    This prestigious event is expected to draw in a large number of fans and tourists to Munich, Germany, making it a significant occasion in the world of sports tourism!

     

    Music Tourism Events: Festival Season, Global – June - August

    June marks the beginning of summer in the Northern Hemisphere, bringing warmer weather and a desire to enjoy the outdoors. One popular way to embrace the season is by attending music festivals, with renowned events like Primavera Sound in Barcelona, Glastonbury in Somerset, and Rock am Ring in Nürburgring drawing fans from all over the world. This presents an excellent opportunity for you as travel providers to position yourselves as the top choice for organising travel arrangements.

     

    Similarly, attendees travelling from outside of the festival’s host country will likely want to make the most of their time, so consider recommending hotels and upselling activities with Hotelbeds.

    Industry Events: World Environment Day, Global – June 5th

    World Environment Day was established by the UN General Assembly in 1972, to keep important issues impacting our planet and people, and while it’s not a specific reason to travel, the discourse surrounding sustainable and eco-friendly travel is broader and louder than ever before, especially within valuable audience segments such as Millennials and Gen Z.

     

    Around 82% of Millennial and Gen Z travellers are choosing to travel more sustainably, and World Environment Day encourages people to make conscious choices that benefit the planet. Therefore, this is an important date to consider how you’re accommodating sustainability, and to advocate for this to your prospective customers to secure those bookings.

    Cultural Events – Summer Solstice, Global – June 21st

    Recognised worldwide, this day provides perfect opportunities for outdoor adventures, cultural exploration, and rejuvenating escapes. Consider crafting travel packages centered on 'Solstice Escapes', featuring wellness activities such as sunrise yoga, nature excursions, outdoor dining, and other enriching experiences offered by specialised centres and hotels globally. 

     

    Stonehenge, England - Travellers can visit Stonehenge on the summer solstice to experience the sunrise, Druid ceremony, and festivities in a one-off event that only happens twice a year, for the summer and winter solstices respectively. Plus, Stonehenge is a UNESCO World Heritage site and a Neolithic monument, with deep cultural significance and alignment with the solstice.

     

    Astro-tourism is set to be a key motivator for travel in 2025 and beyond, so working with a travel partner that offers unique experiences like star gazing, star bathing, silent travel or even live music performances to make the most of the extended daylight will help you appeal to travellers looking to soak up the power of the solstice this year.

     

    Take a look at popular wellness tourism activities and experiences which you could offer to travellers looking to make the most of the summer solstice.

     

    Cultural Events: Independence Day, US – July 5th

    A celebration of the United States' separation from Great Britain, this federal holiday can only be described as the all-American event: from family reunions to fireworks, parades, political speeches and even sporting events, this is the day where residents of USA go big.

     

    What’s more, 2023 saw record-breaking numbers of Americans (50.7 million) travelling 50 miles or more from home during the Fourth of July holiday travel period; flight travel was also up 11% from 2022, and car travel up 2%, with around 43 million people driving to their destinations.

     

    So, combine this with the general intent to travel more, and it seems reasonable to expect that the number of people travelling for this year's Independence Day will be higher yet again, so be sure to position your services correctly to secure the sale.

     

    From car rentals to accommodation and more, this is a fantastic opportunity for travel sellers to lock in bookings from domestic travellers, or even those flying in from elsewhere to sample a taste of the American dream.

     

    Cultural Events: Hanabi (Fireworks Festivals), Japan - All Month

    Attendance at Hanabi fireworks festivals across Japan is a must for those looking to immerse themselves in Japanese culture. The dazzling display of colorful fireworks and traditional Japanese music and food creates a lively and captivating atmosphere. This is a great time for guests to visit various parts of Japan and take in the beauty of its culture and tradition, and hotel owners can appeal to guests by offering unique experiences and amenities related to the event.

     

    Experience-first tourism is a key trend for today’s traveller, so providing them with opportunities to take part in authentic celebrations like this is a perfect way to cater to their needs.

     

    This is an excellent opportunity for guests to explore different parts of Japan and immerse themselves in its rich culture and traditions. Travel sellers can appeal to travellers by curating unique experiences related to the event. Additionally, this event presents a valuable chance for travellers to enhance their trip with enjoyable experiences, tours, activities, and exploring other regions to maximise their time in the destination.

     

    Cultural Events: Oktoberfest, Germany – September 20th - October 5th

    Germany’s Oktoberfest is a masterclass in how to have a good time. The world’s largest fair takes place for around two weeks each year and is the ultimate celebration of German culture: there’s delicious food, live music and, of course, plenty of beer to go around. So beloved is this atmospheric event that smaller iterations have cropped up around the globe, but tourists looking for an authentic experience should head to Munich, the true home of Oktoberfest.

     

    Visitors can enjoy a variety of carnival rides and games, making it a fun experience for people of all ages. Plus, the atmosphere is filled with joy, laughter and camaraderie – encourage your clients to pack their bags, grab their lederhosen, and join the party!

    Industry Events: World Tourism Day, Global – September 27th

    World Tourism Day aims to cultivate and create awareness among society globally of the social, political, and economic significance and impact of tourism, and also its cultural worth and value.

     

    While this date may not necessarily lead to a sudden surge of travellers flocking to their favorite destinations, it does hold significant importance in the travel industry calendar. It provides valuable insights into the changing landscape of travel, allowing you to better understand your audience and promote the unique travel opportunities you offer, all while aligning with the theme of each year.

     

    Cultural Events: Mid-Autumn Festival, Asia – October 6th

    Mid-Autumn Festival lunar calendar is 15th day of the 8th lunar month, but the date on the Gregorian calendar varies every year. The Mid-Autumn Day 2024 falls on September 17th. The Mid-Autumn Festival, the second most important celebration on the Chinese calendar after Chinese New Year, originated as a tribute to the moon and involves ancient traditions. Also known as the Mooncake Festival or Moon Festival, it is a time for family reunions and giving thanks. Celebrated by sharing a meal, worshipping the moon, lighting paper lanterns, and enjoying moon cakes, this festival is a cherished time for loved ones to come together in harmony.

     

    This celebration is also widely celebrated in other countries aside from China, such as in America, Singapore and Malaysia, although it is not a public holiday in these locations.

    Cultural Events: Chuseok, Korea – October 6th – 9th

    The conclusion of the year holds great significance in various cultures, including Korea. Known as Chuseok, or Autumn Eve, this Harvest Festival and Mid-Autumn Festival is a major event in Korean culture, lasting three days. It is a time for expressing gratitude, enjoying delicious food, and coming together with loved ones to celebrate.

     

    Chuseok is also one of the most popular events for travellers with an appreciation for Korean culture, and something special to witness.

    Cultural Events: Halloween, Global – October 31st

    Halloween is the perfect opportunity for travel providers to showcase their creativity and offer a unique vacation experience for their clients. 

     

    If you're looking for some seasonal inspiration, then our Booking Engine is packed with perfect activities for Halloween, no matter where your clients want to go. From stays at ‘haunted’ hotels to trips to Universal or Disneyland (both theme parks switch things up in time for the season!), there’s plenty here to tempt tourists to book!

     

    Simply sign up to Hotelbeds to access thousands of travel products to make your clients' experience unforgettable.

     

    Cultural Events: The Day of the Dead, Mexico – November 1st - 2nd

    Mexico's Day of the Dead is a vibrant and colourful celebration that provides a unique and authentic cultural experience for tourists. The holiday pays tribute to the deceased with colourful altars, traditional cuisine, and lively parades, offering a sensory feast. This cultural celebration presents a wonderful opportunity for travellers to delve into Mexican culture and traditions, and to soak up the lively ambiance of the festivities.

     

    Top tip: While traditionally celebrated on the November 1st and 2nd, other days including October 31st and November 6th may be included depending on the locality.

    Cultural Events – Thanksgiving, US – November 27th

    A feast-time for travel, Thanksgiving is a prime opportunity to tap into travel demand. This holiday sees roughly 55 million American travellers make the pilgrimage to their destination of choice, be that domestic or international.

     

    Unsurprisingly, domestic travel is king during Thanksgiving: supported by a general preference for domestic travel year-round, the notion of togetherness is a major driver for travel over this period, presenting an opportunity for upselling via add-ons, such as car hire.

     

    In the same vein, international travel offers a different opportunity: with reduced airfares (a common practice by airlines during this holiday season), travellers could take advantage of a deal - consider enhancing it further with promotions on other aspects of their trip, such as accommodations. After all, who's to say that new Thanksgiving traditions can't be created outside of the United States?

    Commercial Events – Black Friday, Global – November 28th

    While Black Friday isn’t strictly about travel, it’s certainly worth building offers and social media campaigns around. Like Singles Day in Asia (November 11th), Buen Fin in the Americas (November 21st – 24th) and Travel Tuesday (December 2nd), this is one commercial holiday that travel providers would be wise to mark in their calendar since tourists will be on the lookout for good deals.

     

    Discover our quick guide to preparing for Black Friday travel marketing, to inspire your own offers.

    Cultural Events: Thanksgiving, US – November 28th

    A feast-time for travel, Thanksgiving (held this year on November 28th) is a prime opportunity to tap into travel demand. This holiday sees roughly 55 million American travellers make the pilgrimage to their destination of choice, be that domestic or international.

     

    Unsurprisingly, domestic travel is king during Thanksgiving: supported by a general preference for domestic travel year-round, the notion of togetherness is a major driver for travel over this period, presenting an opportunity for upselling via add-ons, such as car hire. 

     

    Similarly, international travel presents an alternate opportunity: owing to slashed airfares (a typical practice by airlines around this particular holiday), your clients could snatch a deal – so consider sweetening it further with offers on other parts of their itinerary, such as their hotel stay. Besides, who is to say that new Thanksgiving traditions can’t be made outside of the US?

     

    Cultural Events – Winter Solstice, Global – December 21st

    The winter solstice is a significant astronomical event, marking the shortest day and longest night of the year in the Northern Hemisphere. It consistently falls between December 21 and 23, with the specific date changing annually. This year, the winter solstice falls on Sunday, December 21st. 

     

    This event is celebrated in various countries as an opportunity for travellers to engage in unique cultural experiences or travel somewhere new:

     

    Inti Raymi Festival, Peru - The Inti Raymi Festival is also known as the Winter Solstice or Inca Festival of the Sun and has been celebrated as a beloved tradition for thousands of years.

     

    Iceland – Offer a winter tour package to Iceland to experience the country's natural beauty during the colder months, and maybe travelers will welcome in the arrival of longer, warmer days with the Aurora Borealis!

     

    Global cruises – For travelers looking to get away from it all, why not offer a cruise? There are global cruise opportunities from countless providers exploring destinations on a global scale! Book their perfect pre- and post-cruise accommodation and activities with Hotelbeds, no matter where they’re going.

    Cultural Events: Christmas, Global – December 25th

    Unsurprisingly, the lead-up to Christmas is a significant time for tourism for countries that celebrate this date: this is a time of year when people are looking to spend time with their loved ones and create special memories. 

     

    Whether travelling home to be with loved ones or to experience different traditions, such as European Christmas markets or larger-than-life parades in destinations such as the United States, you’ll likely have travellers who are desperate to get on the move.

     

    Where possible, try to encourage your clients to book their December trips well in advance – hotels are likely to be in high demand, and flight prices will increase rapidly.

    Cultural Events: New Year’s Eve, Global – December 31st

    And so, the cycle begins again…but perhaps your clients are already planning ahead for New Year 2025? After all, what could be better than having a celebration to look forward to for the end of another year! If your customers are eager to make the most of the next 12 months of travel, consider planting the seed for a big, end-of-year blowout. Cities like London, New York and Sydney are classic recommendations for a memorable New Year’s Eve, but speak to your clients to discover their dream destination – they’ll want to secure their flights, hotels and tickets to any events well in advance.

     

    With exclusive access to over 250,000 properties in 170+ countries worldwide, and 23,000+ experiences, connecting with our travel network by partnering with Hotelbeds is a great way to take your travel business to the next level!

     

    Sign up today to get started, or log in to your Hotelbeds account now to maximise your success in 2025.