The 13 Most Influential Travel Trade Shows for Hoteliers
Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry.
Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit.
In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend?
1. Travel & Adventure Show
When? From January to March 2025
With over 20 years of experience and 125+ produced events, Travel & Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide.
It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC.
During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.
Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March.
2. Fitur 2025
When? 22nd – 26th January 2025
Where? Madrid, Spain
Held annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.
It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2.
9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year.
3. MarketHub Asia by HBX Group
When? 11th – 14th February 2025
Where? Macau
This list would not be complete without including our MarketHubs, the events organised by HBX Group.
The first of the year is MarketHub Asia, which will take place from 11th to 14th February in Studio City, Macau. This event will invite you to discover a unique mix of Portuguese and Chinese influences, full of spectacular architecture and world-class entertainment that draws millions of visitors annually.
Under the theme ‘Connecting Horizons’, the MarketHubs in 2025 will aim to foster a rich exchange of ideas, bridging different perspectives and cultures to enhance our collective understanding of our evolving industry.
Besides keynotes and panels featuring subject-matter experts from the travel industry and beyond, we've also prepared a range of activities and dinners to introduce you to the city's culture.
Visit our MarketHub Asia website to learn more about the event, our hosting partners, and sponsorship options.
4. ITB Berlin 2025
When? 4th – 6th March 2025
Where? Berlin, Germany
Every year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.
Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.
Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.
5. MarketHub Europe, Algarve
When? 1st– 4th April 2025
Where? Algarve, Portugal
This spring, the European version of HBX Group’s MarketHub will take place in the Algarve.
Under the banner of ‘Connecting Horizons’, we invite you to this gem on Portugal’s southern coast to attend a programme that blends insightful sessions with opportunities for attendees to become immersed in the unique culture of the Algarve.
With 9 years behind it and more than 450 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 15 source markets, including key experience providers and travel distributors from around the world.
Visit our dedicated MarketHub Europe website to learn more about the event, our hosting partners, and sponsorship options.
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6. WTM Africa 2025
When? 9th – 11th April 2025
Where? Cape Town, South Africa
Those looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.
WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.
WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.
Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network.
7. WTM Latin America 2025
When? 14th – 16th April 2025
Where? São Paulo, Brazil
Just like in Africa, Latin America also has an unmissable event: the WTM Latin America.
In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.
With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.
8. ATM Arabian Travel Market 2025
When? 28th – 1st May 2025
Where? DWTC Dubai, UAE
For over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.
The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.
The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.
9. MarketHub America, Panama
When? 3rd – 6th June 2025
Where? Panama
Known for its cosmopolitan lifestyle and cultural heritage, Panama is the perfect place for our last MarketHub of the year: the America's edition.
Join us in Panama City from the 3rd to the 6th June, and experience the city's vibrant culture and friendly atmosphere, which will enhance your networking experience.
The America's version of HBX Group's flagship event, MarketHub, will feature insightful sessions as well as enriching cultural experiences under the theme 'Connecting Horizons', ensuring that the MarketHub combines a unique local heritage experience with valuable industry knowledge.
You can find more information about this event on our MarketHub Americas website.
10. Business Travel Show (BTS) Europe
When? 25th - 26th June 2025
Where? London, United Kingdom
Looking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more.
Taking place at ExCeL London, this two-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe.
Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.
11. International Luxury Travel Market (ILTM) Asia Pacific
When? 30th June – 3rd July 2024
Where? Marina Bay Sands, Singapore
Hosted at the luxurious Marina Bay Sands Hotel, 2025’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties.
Spanning 4 days, the expo will boast 650 brands in attendance, as well as 650 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector.
12. ITB Asia 2024
When? 15th – 17th October 2025
Where? Marina Bay Sands, Singapore
Another event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.
Today, ITB Asia is Asia’s largest travel trade show, bringing more than 18,500 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,950 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.
13. WTM London 2024
When? 4th – 6th November 2025
Where? ExCeL, London, United Kingdom
With over 46,000 professionals from 184 countries attending the 2024 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2025, with more than 34,000 pre-scheduled meetings held in 2024.
Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions.
The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.
By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience.
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