11 Best Travel Trade Shows to Attend for Hoteliers

Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry.  
 

Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit.  
 

In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend? 
 

1.Business Travel Show (BTS) Europe

When? 19th - 20th June 2024

Where? London, United Kingdom

Looking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more.
 

Taking place at ExCeL London, this three-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe.  
 

Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few. 

2. MarketHub Europe by HBX Group

When? 25th - 28th June 2024

Where? Istanbul, Turkey

Our list would not be complete without mentioning the events organised by HBX Group. This June, save the date for the European edition of the MarketHub, which will take place in Istanbul, Turkey. This new edition will explore New Frontiers in the travel industry and beyond.  

As usual in our events, for this MarketHub we’ve gone the extra mile to ensure that the attendees’ time in-destination is as enjoyable as can be. Outside of keynotes and panels featuring subject-matter experts from the travel industry and beyond, we’ve also prepared a range of activities and dinners to connect you to the city’s revered culture.  
 

With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world.  
 

It goes without saying, but we cannot wait to see you in Istanbul. Visit our European MarketHub website for more information!
 

3. International Luxury Travel Market (ILTM) Asia Pacific

When? 1st – 4th July 2024

Where? Marina Bay Sands, Singapore

Hosted at the luxurious Marina Bay Sands Hotel, 2024’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties.  
 

Spanning 4 days, the expo will boast nearly 500 brands in attendance, as well as 500 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector.  

4. ITB Asia 2024

When? 23rd – 25th October 2024

Where? Marina Bay Sands, Singapore

Another event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East.  
 

Today, ITB Asia is Asia’s largest travel trade show, bringing more than 13,000 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,300 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented.  

5. WTM London 2024

When? 5th – 7th November 2024

Where? ExCeL, London, United Kingdom  

With over 40,000 professionals from 184 countries attending the 2023 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2023, with more than 29,000 pre-scheduled meetings held in 2023.  
 

Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions.
 

The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.  
 

6. Travel & Adventure Show

When? From January to March 2025

With over 20 years of experience and 125+ produced events, Travel & Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide.
 

It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC.  
 

During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available.  
 

Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March.

7. Fitur 2025

When? 22nd – 26th January 2025

Where? Madrid, Spain

Held annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.  
 

It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2.  
 

9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year.  

8. ITB Berlin 2025

When? 4th – 6th March 2025

Where? Berlin, Germany

Every year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.  
 

Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more. 
 

Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.
 

9. WTM Africa 2025

When? 9th – 11th April 2025

Where? Cape Town, South Africa

Those looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more.  
 

WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets.  
 

WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.  
 

Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network.

10. WTM Latin America 2025

When? 14th – 16th April 2025

Where? São Paulo, Brazil

Just like in Africa, Latin America also has an unmissable event: the WTM Latin America.  
 

In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event.  
 

With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.

11. ATM Arabian Travel Market 2025

When? 28th – 1st May 2025

Where? DWTC Dubai, UAE

For over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East.  
 

The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.  
 

The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.
 

By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience.  
 

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