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Are you currently using a channel manager, or are you interested in incorporating one into your distribution operations? Would you like to know how a channel manager could complement your partnership with us and take your hotel further? We've got you covered!&nbsp;
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In this article, you'll find the main benefits of partnering with a channel manager if you work with Hotelbeds, as well as how channel managers complement our powerful Partner Extranet, among other frequently asked questions.&nbsp;&nbsp;
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Read on and discover all the information you need to know about channel managers for hotels.&nbsp;&nbsp;

What is a channel manager?&nbsp;

Before we move forward, first things first: what exactly is a channel manager, and what does a channel manager do?&nbsp;
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Nowadays, hotels can't just rely on telephone or face-to-face bookings to guarantee a high occupancy rate for their rooms.
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Hoteliers need to use more than one sales channel to get the most out of their offering and achieve maximum profits — but it can be challenging to manage several channels at once. This is where the channel manager comes in.&nbsp;&nbsp;
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A channel manager is an online platform for hotels. It allows you to constantly update the advertisement of your rooms across the several channels or booking sites that you’re connected to. Similarly, the channel manager system updates your availability automatically and in real-time across all channels. Whenever you receive a booking, remove a room, or make general changes to your inventory, it will automatically update.&nbsp;
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The channel manager can increase a hotel's ability to attract bookings and maximise profits. Channel managers are a fundamental part of a hotel's online distribution strategy. At Hotelbeds, we consider the channel manager to be a valuable addition to our partnership offering: by allowing you to connect the contracts that you hold with us to the tool, you can rest assured that the agreement is being efficiently and effectively optimised.&nbsp;
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Advantages of working with hotel channel managers&nbsp;

Certainly, relying on channel managers is an effective strategy to facilitate inventory management, among other many advantages:&nbsp;
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	Channel managers show real-time rates and availability on all channels at the same time, and these are updated automatically. As a result, bookings can be accepted more easily. &nbsp;
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	You can ensure best control in inventory management. By splitting inventory between different channels, there's a risk of double bookings or not reaching full occupancy. When using a channel manager, inventory will be pooled and availability and rates will be automatically updated, so only available rooms will be bookable. &nbsp;
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	Channel managers enable you to get to know each distinct channel better, including how they work, your best performing rooms, and so forth. You'll have access to reports, analytics and booking trends. Besides, it will help you analyse the best performing channels and how to optimise connections to generate more revenue for the hotel. &nbsp;
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	You can integrate with a variety of channels, including OTAs (Online Travel Agency), metasearch engines (such as Google), your own website, and Hotelbeds as an example of the B2B channel, to name a few.&nbsp;&nbsp;
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Hotelbeds and channel managers: what makes us a good team?&nbsp;

After all these years as leaders in the TravelTech sector, we've corroborated the importance of having a channel manager for hotels as a partner to streamline your daily work and increase your revenue. If you still have doubts about investing in one, here are a few reasons why we highly recommend a channel manager as an excellent complement to Hotelbeds.&nbsp;
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	Currently, we're working hard to improve and create certain functionalities for channel managers to incorporate into their platforms. In this way, among other advantages, hoteliers like you will be able to create contracts with Hotelbeds through the channel manager platform itself. &nbsp;
	
	This means you won't have to sign more contracts with a Contract Manager from our team and then wait for us to upload them to the system.&nbsp;With this new functionality, you'll be able to create contracts directly through the channel manager, and they will be reflected directly in our system. This will allow you to sell more rates with us more easily.&nbsp;
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	Besides, you’ll have the option to create new rooms through the channel manager platform. You won't have to contact our team first, which will reduce the time to market considerably. &nbsp;
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	As an additional benefit, if you’re a hotelier interested in working with us, and you already have a channel manager, Hotelbeds has partnered with a few of them and will bring you the opportunity to register and create an agreement with us through their system. &nbsp;
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However, not all the channel managers we work with have these functionalities. Hotelbeds offer the opportunity to develop them; but it’s the channel manager's team who is responsible for implementing them. Yet, channel managers are increasingly asking for the possibility of developing this tool. &nbsp;

In short, investing in a channel manager while working with Hotelbeds reduces manual bookings. As a hotelier, you can control availability better, as well as make sales forecasts. Automatic updates allow you to see what you have and don’t have available for the following months. In this manner, you can determine whether to lower the prices of certain rooms to increase your revenue.&nbsp;

Interested in working with two major players in the travel industry? Register your property now and gain access to many opportunities to increase bookings and revenue.&nbsp;
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It’s a match: our Partner Extranet + channel managers&nbsp;&nbsp;

One of the main questions hoteliers ask when they join Hotelbeds — and already work with a channel manager — is the following: how does the channel manager work together with our Partner Extranet? However, which may seem complex at first glance is, in reality, much simpler.&nbsp;
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Our Partner Extranet is a complementary tool to the channel manager. On the one hand, and as mentioned above, there are some channel managers which lack the functionalities to automate some processes when integrating with Hotelbeds.&nbsp;
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This is where our Partner Extranet comes into play to make the work easier. For example, a hotel that can't create new contracts through the channel manager platform needs to modify the rates in the Partner Extranet to start mapping with the channel manager. If they can't create new rooms with the channel manager either, they must use the extranet to add them and then update the channel manager.&nbsp;&nbsp;
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On the other hand, regarding hotel content, such as descriptions, images and facilities, all hoteliers must use the Partner Extranet to enter this information.&nbsp;&nbsp;
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How does the integration with Hotelbeds work?&nbsp;

To begin with, we have our own team responsible for the new integrations with channel managers. While it's the channel manager who develops these functionalities with the Hotelbeds APIs on their respective platforms, our team tests to make sure everything works correctly.&nbsp;&nbsp;
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If you don't have a channel manager yet to help you manage your distribution channels, we recommend comparing channel managers to see which one might be the right fit for you. When choosing your best channel manager, we recommend you consider factors such as your number of available rooms, the diverse types of rooms you have, the audience you want to reach, your budget, and other variables.&nbsp;&nbsp;
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The good news is that, nowadays, almost any channel manager can integrate with us. In fact, we have partnerships with 200+ hotel channel managers, both the top ones and the regional ones in specific countries.&nbsp;
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Finally, we will also help you with the integration process. Some channel managers handle hotel integrations directly. In other cases, you'll have to follow a series of steps, and this information will be provided to you by our Contracting team.&nbsp;&nbsp;
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We hope we've clarified the main questions you had about working with a channel manager and Hotelbeds at the same time. We assure you it's a winning formula and could exponentially increase your bookings, improve your revenue, and help you have better control of all your inventory and rates. That's why we encourage you to start working with a channel manager software to make your daily tasks easier.&nbsp;&nbsp;
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And if you haven't joined Hotelbeds yet, we can help you increase your property's visibility to over 66,000 travel distributors, including 60,000+ travel agencies. Hotelbeds gives you access to a worldwide portfolio of B2B partners. Don’t miss your opportunity to appear in front of this valuable client base – register now!&nbsp;&nbsp;


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The Perfect Duo: Hotel Channel Managers and Hotelbeds, a Winning Combination 

Valentine's Day might just be one day on the calendar, but it's a lucrative holiday. Consumers hit by Cupid's arrow spent $23.9 billion USD on this day in 2022, according to the National Retail Federation and Prosper Insights &amp; Analytics.


Without a doubt, this is a prime period for booking and an ideal time for your property to show off its amenities, creativity, and hospitality. For this reason, here are 14 Valentine's Day hotel ideas to increase occupancy with minimal lead time, ensuring your guests fall truly, madly, deeply in love with you.
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1. Increase bookings with special rates

While it may seem counterintuitive to offer a reduced rate during a holiday, offer promotional rates for higher category rooms to entice travellers to pick a higher category room because they perceive it's a great value. This tactic may also boost average daily rates because travellers are booking higher category rooms and taking advantage of holiday add-ons and upselling.

2. Encourage longer stays

Offer incentives and promotions for multi-day stays. Rather than offering a one-night deal, consider offering three, four, or five-night deals that combine the midweek Valentine's Day holiday with a weekend getaway. Offer your most loyal guests an added discount this Valentine's Day to boost bookings.


Consider extending Valentine’s hotel packages because many people like to avoid the crowds, while others may not be able to take off on the actual day and would rather celebrate the weekend before or after.

3. Leverage Galentine's Day to increase opportunity

We have U.S. television series Parks and Recreation to thank for an extra day to celebrate love. Observed on 13 February, Galentine's Day is a day devoted to celebrating the women in your life. What started as a fictional holiday has become an additional revenue opportunity.&nbsp;


Create Galentine girlfriend getaway packages to encourage friends to celebrate together and extend their stays to observe V-Day with their significant others. From decorating your dining venues to offering a pink-hued afternoon tea to seasonal spa and salon specials to get glam, create Instagram-worthy memories for every Galentine.
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4. Increase occupancy with inclusivity

Not everyone is a couple or in love on Valentine's Day, but that doesn't mean they don't want to celebrate the occasion. Recognise that romance comes in all forms by creating inclusive experiences for a diverse range of travellers:
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	Couples
	
	
	Newlyweds
	
	
	LGBTQ
	
	
	Bromance
	
	
	Girlfriends
	
	
	Pet-friendly travel
	
	
	Singles / Solo travellers
	
	
	Family travel
	


5. Leverage your property's unique selling proposition

What makes your property unique? Is it the location or nearby points of interest? Is it the building itself? How about the amenities? Play to your strengths and what differentiates you in the marketplace. Then, educate would-be guests with enticing and entertaining social media and advertising campaigns that convey your USPs.

6. Get more guests by going local

Holidays are a timely motivation to look beyond your property and partner with local restaurants, bars, and shops doing innovative things. Perhaps it's candle making or pottery making with local artists, or unique fitness classes like stand-up paddleboard yoga or bungee fitness that you can bring on property for your guests to enjoy. Visitors and residents alike love enjoying unique and exclusive experiences and then sharing them on social media.

7. Earn guest loyalty with Valentine's surprises

Spoil your most loyal guests with complimentary perks like extra loyalty points, early or late checkout, or complimentary refreshments like champagne or chocolate-covered strawberries. These low-cost gestures that delight and surprise can translate into more on-property spend, continued loyalty, and word-of-mouth referrals.

8. Increase revenue with alluring add-ons

Set the mood and offer a variety of themed options. These can include classics like strawberries and champagne, interactive services like butler drawn baths and in-room massages, and unique and only-at-your-property activities. Here are some examples:
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	Room decor: balloons, fresh flowers, and rose petals
	
	
	Dining: breakfast in bed and in-room candlelit dinner
	
	
	Entertainment: board games and film rentals
	
	
	Mood setters: sheet masks and nail polishes for girlfriend getaways, candles and massage oil for couples, and bath bombs and face masks for solo travellers
	
	
	Treats: candy, chocolates, champagne, and fruit
	
	
	Classes: Chef-led cooking class, mixologist-led cocktail class, sommelier-led wine tasting
	
	
	Unique activities: Tandem bicycle tour, couples yoga class or massage class, sunset helicopter ride, personal serenade, and private dining
	
	
	Valentine's Day gifts from local artisans and jewellers
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Stand out from the competition by providing amenities that are customisable, personalised, and add value.




9. Create package deals

When consumers can clearly see the value add or the exclusive offerings and savings that come from a Valentine's Day hotel package deal, they will be more likely to book a stay at your property.

Package bookings tend to be longer stays than standalone bookings. Studies show travellers who buy a package are less likely to cancel, particularly if flights are included.

Package ideas may include bundling breakfast or dinner, spa treatments and/or room decor with the room rate.

10. Make the stay memorable

Whether your guests choose to celebrate on Valentine's Day or in the days surrounding it, make the experience one-of-a-kind. Offer intimate alternatives to on-property dining like cooking classes, picnic baskets, and private dining. Focus on small details and gestures like providing guests with heart-shaped candy along with their welcome drink or a Valentine's Day card during turndown service.&nbsp;

11. Spread the word with compelling storytelling

Show, don't tell, your loyal guests, potential customers, and the world why your hotel is the best on Valentine's Day and any day. Create specific seasonal campaigns for each segment of your potential client base, including previous, most loyal, and potential guests.

Once you know your target audiences, create customised and personalised campaigns that include:

•&nbsp;&nbsp; &nbsp;Branded online content
•&nbsp;&nbsp; &nbsp;Digital and print advertising
•&nbsp;&nbsp; &nbsp;Emails
•&nbsp;&nbsp; &nbsp;Local outreach and partnerships (e.g. airlines, travel agencies, tourism bureaus, etc.)
•&nbsp;&nbsp; &nbsp;Media coverage
•&nbsp;&nbsp; &nbsp;Newsletters
•&nbsp;&nbsp; &nbsp;Online content, including blogs, media mentions, and influencer partnerships
•&nbsp;&nbsp; &nbsp;Social media, including organic and paid content
•&nbsp;&nbsp; &nbsp;Your website
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Create engaging content like offering limited-time promo codes found exclusively on social media, Valentine-decorated room or restaurant tour videos, and contests or giveaways. Log into Hotelbeds Partner Extranet to increase your exposure and maximise your revenue.

12. Tailor pricing, experiences, and advertising to each audience segment

No matter which promotions you offer, customise offers based on your target travellers, which include:
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	Most loyal customers
	
	
	Guests who stayed last 14th February, or over the Valentine’s period
	
	
	‘Gone-sumers’ who booked but cancelled their Valentine's Day reservations last year
	
	
	Potential local, domestic, and international guests.
	


13. Promote Your Property as the Present

Not everyone will be able to take off mid-week to celebrate Valentine's Day, so promote hotel gift cards or vouchers as the Valentine's Day present to increase occupancy post-Valentine's Day. Adding a promotional price or free offering like complimentary breakfast or a resort credit can help sweeten the deal.

14. Build lasting relationships by creating memorable moments

Sometimes, it's the smallest gestures or meaningful moments that can have the most impact. Find ways to personalise each guest's stay. Here are some examples:
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	Greet guests by name
	
	
	Give a handwritten note with recommendations for their stay
	
	
	Offer heart-shaped treats with the guest's name at check-in and/or turndown
	
	
	Stock the minibar with your guests' favourite refreshments
	
	
	Provide festive hampers
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Fall in Love with Hotelbeds

Hotelbeds can help you gain exposure to travel distributors and attract high-value clients this Valentine's Day and beyond. Register your property by simply filling out this form. This way, you'll benefit from:&nbsp;


	
	Seamless access to the travel ecosystem, putting your property in front of 66,000+ partners, including travel agents, airlines, online travel agencies, and more.
	
	
	Eligibility for inclusion in relevant, timely campaigns throughout the year.
	



If you have already joined Hotelbeds, don't forget to access our Partner Extranet to conveniently manage inventory, upload new photos, add or remove room types, adjust rates, and manage availability calendar.
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Valentine's Day might just be one day on the calendar, but it's a lucrative holiday. Consumers hit by Cupid's arrow spent $23.9 billion USD on this day in 2022, according to the National Retail Federation and Prosper Insights &amp; Analytics.


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14 Valentine's Day Hotel Ideas to Boost Occupancy

Wondering how to put your hotel on the map in 2024? We've compiled a list of key dates and events in the 2024 calendar to help inspire your travel marketing efforts, and to attract a wealth of travellers in the era of 'revenge travel'. Save this page as a bookmark to use as a reference over the next 12 months.&nbsp;As an additional resource, get an even more in-depth look at some of the most impactful travel trends of 2024 in our free guide, and use this alongside our key events for this year to ensure you capitalise on every available opportunity.&nbsp;Key Dates and Events for Your 2024 Travel CalendarJANUARY1st - New Year's Day, GlobalThe event has come and gone, but there's still time to take advantage of the 79% of travellers planning at least two leisure trips this year and make the most of their New Year's resolution to 'travel more'.&nbsp;&nbsp;Offer special packages and promotions to cater to the afterglow of celebration that your potential bookers may still be feeling.&nbsp;FEBRUARY10th - Chinese New Year, AsiaChinese New Year is a significant holiday celebrated worldwide. This year, the event is going to fall on the 10th and will mark the Year of the Dragon.&nbsp;Consider incorporating dragon motifs and symbols of Asian festivity, like fortune-telling and fireworks, into your marketing efforts (or even your hotel's decor) to attract guests of Chinese heritage and those interested in the culture. If your hotel has a restaurant, you could also offer special menu items like spring rolls and noodles to add to the festive experience.11th - Super Bowl, United StatesThe NFL Super Bowl LVIII is going to be held at Allegiant Stadium in Las Vegas this year. Arizona generated about $600 million in revenue from the Super Bowl in 2023, attracting more than 100,000 visitors, 80%-90% of whom were foreigners.During the Super Bowl weekend, hotel rooms are sold at triple the average rate, so positioning your property as a fantastic option is crucial. The event is unique, so consider offering an immersive experience. Consider incorporating motifs and symbols related to the Super Bowl in the hotel decor, for example.Furthermore, providing Super Bowl guests with discounts, vouchers, points, or rewards for future hotel stays can incentivise them to become repeat customers.In addition, consider offering special discounts for longer bookings, as well as providing convenient transportation options, which will be highly appreciated. Lastly, setting up a large screen for guests to watch the match will be crucial to ensure the best experience possible.14th - Valentine's Day, GlobalValentine's Day is a prime opportunity for hotel bookings. Encourage your guests to make their stay even more special by offering additional experiences such as dancing or cooking classes.&nbsp;Other ways to appeal to the amorously inclined include room upgrades with amenities like flowers and a complimentary bottle of wine, in-room dining or candle-lit dinners, or couple's experiences like spa treatments and massages.9th to 17th - Rio Carnival/Carnival, Americas and LATAMThe Rio Carnival, held annually in Rio de Janeiro, Brazil, is a major attraction that draws millions of guests and participants, including hundreds of thousands of international visitors.&nbsp;This spectacular festival features colourful parades, intricate costumes, upbeat music, and energetic dancing, offering a unique cultural experience for locals and guests alike to fully immerse in Brazilian culture.&nbsp;To maximise the experience, consider offering packages for guests to arrive in Rio de Janeiro before the festivities begin to explore the city's beauty.Alternative Carnival celebrations are also held globally in destinations such as those in New Orleans, the Dominican Republic, and other areas with Latin communities. Hoteliers can offer a customised experience by arranging local tours, offering traditional Brazilian cuisine and drinks, and promoting the vibrant atmosphere of the carnival to entice guests to book.26th to 29th - Mobile World Congress in Barcelona, SpainThe Mobile World Congress, held annually in Barcelona, is the largest and most relevant connectivity event in the world.Over 88,500 visitors came from 202 countries and territories to the 2023 congress, which had over 2400 exhibitors, sponsors, and partners.&nbsp;In addition to being a key date in the tech industry, it's also marked in red in hotels' calendars. For example, during the Mobile's week in 2023, the room night price increased by 227% on Booking.com.&nbsp;With occupancy levels reaching 100%, the MWC offers a huge opportunity for Barcelona's hoteliers. Additionally, it's not just good for hotels in downtown Barcelona, but also for those in nearby cities and areas as well, since there's not enough space in Barcelona to accommodate so many guests.&nbsp;MARCH17th - St Patrick's Day, IrelandSt Patrick's Day is a public holiday in Ireland, with thousands of visitors flocking to cities like Dublin to take part in festivals, parades and cultural tours. Celebrations of St. Patrick's Day also occur in the United States, with many planning gatherings, parades and special events.For hotel owners, offering packages that include proximity to St. Patrick's Day events, traditional Irish food experiences, and tours of historic Irish landmarks can attract guests and showcase the famous Irish hospitality.10th to 9th April - Ramadan, GlobalRamadan is a month-long religious observance for Muslims, where they abstain from food and drink during daylight hours. The end of Ramadan is marked by the three-day festivities of Eid-ul-Fitr and is a time when many Muslims travel to be with their families.For hotel owners, offering special packages and promotions well in advance of Eid-ul-Fitr can attract guests at a time when bookings are likely to be in hot demand. Marketing these offers effectively, highlighting the convenience and proximity to family-friendly activities, can make your hotel a popular choice for travellers during this time.25th - Holi, AsiaThe Hindu festival of Holi is a vibrant celebration of colour and cultural traditions held in India and Nepal around the beginning of March.&nbsp;As the festival marks the beginning of spring, it's an opportunity for Hindu communities to come together and forget any grudges, celebrating with food, music and lively activities.For hotel owners, offering packages that include cultural tours, traditional food experiences and proximity to Holi celebrations can be a great way to attract guests and offer them an authentic cultural experience.31st - Easter, GlobalEaster is not typically a reason for travel, but it provides a window of opportunity for hotel owners to engage in seasonal marketing. To encourage bookings, consider offering secret discounts or unique promo codes, or hosting special events related to Easter.&nbsp;&nbsp;APRIL8th - Hana Matsuri, JapanHana Matsuri, also known as cherry blossom season, is a particularly popular time to visit, with cities like Kyoto, Himeji, and Tokyo being top choices for viewing the blooms.&nbsp;However, other destinations like Kawaguchiko and Kushiro offer off-the-beaten-path experiences that are just as beautiful and budget-friendly. To help guests plan their trips, hotel owners can keep an eye on the Japanese Weather Association for sakura bloom forecasts, as the season runs from March to May.Hoteliers can attract tourists to their property by highlighting the beauty of Hana Matsuri and the best spots for viewing cherry blossoms. Offer seasonal packages that include tours or experiences related to the event, provide guests with information about local festivities and events related to Hana Matsuri, and consider partnering with local travel companies to offer discount packages for travellers visiting during cherry blossom season. If your hotel has an on-site restaurant, consider switching up its menu to take advantage of the season: cherry-blossom flavoured or themed dishes/drinks are sure to go down a treat!13th - Songkran, ThailandThailand's natural beauty, delicious cuisine, and rich culture make it a popular destination for tourists from around the world.&nbsp;Songkran, a celebration of the Buddhist new year, offers a truly immersive cultural experience for guests.The three-day event involves cleansing rituals and an enormous water fight that is sure to be a memorable experience. The biggest celebrations take place in Bangkok, and hotel owners can suggest a tour of the capital's major sights to round out the trip.29th to 5th May - Golden Week, JapanGolden Week is a term that refers to a series of consecutive holidays in Japan, which takes place from April 29th (Showa Day) to Children's Day (May 5th). During this time, many Japanese citizens travel, making it a busy period for tourism in the country.Hotel owners can capitalise on Golden Week by offering early bird specials for those booking in advance, highlighting the beauty of cherry blossom season (which may still be ongoing, depending on the region) and offering packages that include tours and experiences during the celebrations.&nbsp;MAY24th to 26th - Monaco Grand PrixThe FIA Formula One World Championship is undoubtedly the highest class of international racing.The prestigious motorsport event generates millions of dollars from ticket sales, hospitality packages, sponsorship, and merchandise.&nbsp;The glamorous lifestyle associated with F1, renowned for its luxury and extravagance, makes Monaco's Grand Prix one of the best venues for hosting F1. Each year, wealthy individuals and celebrities come together to indulge in a luxurious weekend.As an alternative, the F1 Grand Prix in Singapore (tickets costing around £1k) may appeal to affluent attendees from the APAC region, or even tourists passing by.&nbsp;Create special packages that include accommodation, race tickets, access to rooftop viewing areas, and after-race parties to make the most of this opportunity. Emphasise the luxury and excitement of experiencing the Grand Prix from your hotel.Offer complimentary shuttle services to and from the event venue, ensuring convenient transportation for attendees. Securing VIP access to the event can also attract high-end clientele. Also, don't hesitate to check out our article on luxury travellers if you want to go deeper on the luxury travel segment.&nbsp;JUNE1st - UEFA Champions League Final, London, UKThe UEFA Champions League Final is a must-attend event for every football fan. In 2024, this event will be held at the famous Wembley Stadium, a place that has hosted the match several times in the past.Apart from its sporting significance, the final brings significant tourism and economic benefits to the host city.&nbsp;As with the Super Bowl, create special packages that include tickets, transportation and local tours to enhance your guests' experience. Also, set up screens at your hotel to broadcast the match while offering drinks to create a fantastic atmosphere.&nbsp;All month – Music Festivals, EuropeJune marks the beginning of summer in the Northern Hemisphere and is a great time for music lovers to attend outdoor festivals. Europe boasts renowned festivals attracting music fans from around the world. Some examples of major festivals include:&nbsp;&nbsp;Primavera Sound in Barcelona, Spain: May 29th - June 2ndRock am Ring in Nürburgring and Rock im Park in Nuremberg, Germany: 7th-9th JuneNOS Primavera Sound in Porto, Portugal: June 6th - 8th&nbsp;Glastonbury Festival in Pilton in England, UK: June 26th - 30thRoskilde in Roskilde, Denmark: June 29th - July 6th&nbsp;As a hotel owner, this presents a unique opportunity to target these travellers and offer them comfortable accommodation during their festival visit.As well as positioning your property as an ideal place to stay, outlining activities near the festival or offering packages with festival tickets and transportation will help to enhance your guests' experience.&nbsp;JULY4th – Independence Day, United StatesIndependence Day is the quintessential American holiday celebrated with family reunions, fireworks, parades, political speeches, and sporting events. In 2023, more than 50.7 million Americans were expected to travel during the 4th of July weekend.&nbsp;As a hotel owner, this is a prime opportunity to attract domestic and international travellers looking to experience the American dream.&nbsp;Offer packages with transportation and tickets to popular Independence Day events, and promote your hotel's proximity to these events. Where possible, upsell additional services like car rentals, airport transfers, and activities to make the trip more convenient for guests. Check out our article on upselling techniques for hotels.&nbsp;26th to August - Olympic Games, Paris, FranceThe Olympic Games are the ultimate sporting event. In addition to Paris, 16 other cities will host the next edition, including one in Tahiti (French Polynesia) for the Olympic surfing competition.Since it’s one of the most international events, why don’t you bring this international atmosphere to your property? Consider developing sports-themed menus or offering dishes inspired by participating nations.&nbsp;Also, provide perks such as discounted room rates, event tickets, exclusive access to sports-related amenities, or themed merchandise.Partner with excursion companies to help your guests experience each city's wonders, since the games will take place in different cities.AUGUSTThroughout the month - Hanabi (Fireworks Festivals), JapanAttendance at Hanabi fireworks festivals across Japan is a must for those looking to immerse themselves in Japanese culture. The dazzling display of colourful fireworks and traditional Japanese music and food creates a lively and captivating atmosphere.&nbsp;This is a great time for guests to visit various parts of Japan and take in the beauty of its culture and tradition, and hotel owners can appeal to guests by offering unique experiences and amenities related to the event. If your hotel is in a location close by to the festivities and has rooms with a balcony, consider selling these rooms as the perfect vantage point for firework viewing.28th to 8th September - Paralympic Games, Paris, FranceWhen the Olympic Games come to an end, the Paralympics will take over. With 549 events scheduled and including 22 sports, it will ensure high occupancy rates in France for almost one month and a half.Maintain the same strategies we suggested doing for the Olympics, as both events are similar. It will help you make the most out of this significant sporting event.&nbsp;&nbsp;SEPTEMBER21st to 6th October - Oktoberfest, MunichOktoberfest in Munich, Germany is a world-famous celebration of German culture that features delicious food, live music, and plenty of beer. Visitors can enjoy carnival rides, games, and immerse themselves in the joyous and festive atmosphere of the event.&nbsp;To encourage bookings from guests, hotel owners in Munich can offer package deals that include Oktoberfest tickets, traditional German food and drinks, and cultural activities for guests to fully experience the festivities.17th - Mid-Autumn Festival, AsiaThe Mid-Autumn Festival, also known as the Moon Festival, is an important celebration in Chinese culture. This year, the event takes place on September 17th.&nbsp;With a history of over 3000 years, this festival is a significant time for both domestic and international tourism in destinations such as China, Hong Kong, Taiwan, and Macau.&nbsp;Hotel owners in these areas can enhance their guests' experience by offering cultural activities, such as lantern making and street performance tours, as well as offering traditional mooncake treats and souvenirs. Additionally, hosting festive events in the hotel, such as mooncake tasting or a lantern-lighting ceremony, can also appeal to guests and encourage bookings.&nbsp;OCTOBER31st - Halloween, GlobalHalloween is a perfect occasion for hotel owners to entice travellers and offer a one-of-a-kind holiday experience.&nbsp;Encourage your guests to celebrate Halloween in a unique way by transforming your property into a 'haunted' hotel or partnering with tour operators to secure tickets to a theme park, such as Universal or Disneyland (both of which transform for the season).&nbsp;NOVEMBER1st - Day of the Dead, MexicoThe Day of the Dead in Mexico is a colourful celebration that offers tourists a chance to experience Mexican culture and traditions. The holiday, which honours the dead with altars, traditional food, and lively parades, creates a rich and vibrant atmosphere that your guests can immerse themselves in.&nbsp;Providing local information for your guests to get involved with Day of the Dead festivities will go a long way to making their stay a memorable one, and will also help to support the community.24th - Black Friday, GlobalBlack Friday provides an opportunity for hotel owners to attract travellers by offering deals and promotions. Take advantage of this commercial holiday, along with Singles Day, Buen Fin, and Travel Tuesday, to create attractive offers and campaigns on social media.Moreover, don't miss out on our annual Black Friday campaigns. Join them, and you'll have more opportunities to be seen by our 66,000 travel distributors.&nbsp;28th - Thanksgiving, United StatesThanksgiving is one of the most celebrated traditions in the US, which means it's an unmissable opportunity for hoteliers to increase their occupancy. With roughly 55 million American travelling during these dates, Thanksgiving encourages both domestic and long-haul trips.&nbsp;&nbsp;As a hotelier, consider offering guests a wide range of feasting and entertainment options to properly celebtrate this special day. For instance, offer a traditional dinner aimed at families or groups of friends, or more original activities such as a holiday drinks menu with classic and innovative cocktails, including spiced mulled wine. Without a doubt, you should also promote your special offerings for this campaign through your communication channels, such as social media.&nbsp;DECEMBER25th – Christmas Day, GlobalThe holiday season is a busy time for tourism, with people looking to spend time with loved ones and create special memories. This is, predictably, an expensive time for travel (least of all for flights!), so to ensure that you remain appealing to your potential guests, be sure to market festive stays ahead of time.&nbsp;Decorating your hotel's lobby in line with the season will ensure a memorable and cosy stay for your guests; take things to the next level by offering a traditional Christmas dinner or seasonal treats in your on-site restaurant (if you have one).31st - New Year's Eve, GlobalAnd so the cycle begins again! New Year's Eve is a popular time for travel, as people look to start the year off with a bang.&nbsp;Treat your guests to an experience they'll never forget by providing entertainment, activities and dining options; decorate your property with sparkly, festive decorations to create a celebratory atmosphere; suggest places for guests to celebrate the countdown or, alternatively, offer a complimentary bottle of champagne (or similar) so that your guests can ring in the New Year in the comfort of your hotel!&nbsp;Here are some practical tips for New Year's Eve events at hotels.Now you already know which the main key dates and events are for 2024. Choose which ones you want to focus on, and create your strategy to capitalise on them. Besides, below you can download our free report on the main travel trends for hoteliers in 2024. How will these trends shape the future of travel? Discover it now by getting your copy!

Wondering how to put your hotel on the map in 2024? We've compiled a list of key dates and events in the 2024 calendar to help inspire your travel marketing efforts, and to attract a wealth of travellers in the era of 'revenge travel'. Save this page as a bookmark to use as a reference over the next 12 months.

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Key Dates and Events for Hoteliers in 2024

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Paris, Venice, and New York City often come to mind when talking about Valentine’s Day trip ideas. But what if your clients are expecting you to propose some more creative destinations this year? From African safari holidays to lantern-lit boat rides in Asia, we picked six romantic destinations across four continents that are beyond the tourist hot spots.

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For more insight into some of the global events and key dates shaping travel demand in 2024, why not read our 2024 key events calendar for travel providers?

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Don't forget, you can take advantage of&nbsp; our global portfolio, including over 200,000 hotels in 170+ trending destinations worldwide. Not to mention 16,000+ experiences to enrich your clients' time in their destination of choice, to easily make their trip extra special.

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Sign up now&nbsp;to access our global portfolio and delight travellers no matter their preferences.

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Log in to your Hotelbeds account&nbsp;to access our global portfolio and delight travellers no matter their preferences.

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But for now, let's take a look at some of the best Valentine's Day destinations...

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Hoi An, Vietnam

Vietnam experiences its dry season from December to May, so in February, you’re in for a sunny Valentine’s Day.&nbsp;

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To make the most of the beautiful weather, book the half-day Hoi An Vespa tour. From meeting local farmers in rural Vietnam to seeing rice wine breweries, this tour unlocks an authentic experience. Back in the city, the UNESCO-preserved Hoi An Ancient Town has Chinese, Japanese, and European influences. The Japanese Covered Bridge, the Cantonese Assembly Hall, and the colonial building of Hoi An Museum of History and Culture are great examples of each style of architecture.

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Hoi An truly shines at night, with thousands of lanterns lighting up the streets and the river. With an evening boat ride, visitors can experience this romantic atmosphere with their other half. Through this unique experience, they can ride boats, take colourful photos, and release lanterns into the water as a part of the monthly Hoi An Lantern Festival.

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Anthony Bourdain once described Hoi An’s bánh mì as a “symphony in a sandwich.” If food is your clients’ love language, tell them they’re in the right city, and suggest a cooking class or a half-day street food tour.&nbsp;

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Santa Fe, USA

For a refreshing wellness retreat, look no further than Santa Fe, New Mexico. The city’s spiritual atmosphere combined with Native American wellness techniques will take couples on a relaxing journey.&nbsp;

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Many premium spas, including Ojo Spa Resorts, Nidah Spa, or Four Seasons Resort Rancho Encantado offer couples packages including a romantic room, private hot tubs, wine, and chocolate - all of which can be booked in our Booking Engine! For the ultimate experience, book a couples massage and let your clients relax with the diverse massage techniques, essential oils, and Himalayan salt stones.

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While wellness is a major highlight, Santa Fe’s art and restaurant scenes are very much alive in February. As the first UNESCO Creative City in the US, Santa Fe hosts the Art + Sol Winter Festival in February, where visitors enjoy ballets, operas, and art galleries. Right after Valentine’s Day, the 19th of February marks the start of Santa Fe Restaurant Week, celebrating the city’s extensive dining options.&nbsp;

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Rovaniemi, Finland

According to experts, 2024 may be one of the best years to see the Northern Lights as the sun will reach the “solar maximum.” They are best seen in winter months, so the odds are in your clients' favour to see the Northern Lights in Finland this Valentine’s Day.

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In Rovaniemi, the capital of the Lapland region in Finland, the Northern Lights are visible 150 nights a year until March. The best part? Couples can spot them from the comfort of a cosy glass igloo. Inside, guests get a 360-degree view of the sky, showcasing twinkling stars and the Northern Lights as they appear in green, purple, and pink hues.&nbsp;

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Glass igloos are comfortable and warm but they won’t be enough for adventurous travellers. With the Arctic Circle – Northern Lights Hunting by Minibus or Aurora Borealis, Snowmobile Safari, and BBQ tours, crown the romantic moments in the igloo with exciting memories outside.&nbsp;

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Besides the Northern Lights, Finland is also known for its traditional sauna experience with special rituals, which has been a part of UNESCO’s Cultural Heritage List since 2020. Book a sauna day for your clients to discover if this is the secret of the world’s happiest country.

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Dolomites, Italy

The Dolomites boost a rich wine scene, delicious food, and romantic experiences like other Italian destinations, minus the tourist crowds.&nbsp;

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Start the trip with Bolzano, the capital city of the South Tyrol region. Overlooking the majestic Alpine landscapes, this charming city blends Italian and Austrian cultures. Your clients will see it first-hand in the Bolzano Private Walking Tour as they visit landmarks like Piazza Walther and the Dome of Bolzano.&nbsp;

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Less than an hour away from Bolzano, there are 49 Michelin-recommended restaurants for couples to have a romantic dinner on Valentine’s Day. Besides regional cuisine, you can find a wide range of Alpine restaurants, seafood places, and contemporary eateries.&nbsp;

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For the next few days, we recommend renting a car and heading north toward Brunico, while making some stops along the way. A visit to the Neustift Abbey is a must — active since 1142, this place hosts one of the oldest wineries in the world. After tasting the historical wines of the region, suggest Chiusa for a blend of art and nature, and end the trip at a ski resort at Brunico.

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Okinawa, Japan

Winter months are considered off-season in Okinawa but the beautiful archipelago is still worth a visit, especially for its romantic sunsets, beautiful nature, and laid-back atmosphere.

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Cherry blossoms start in early February, adding a pink touch to historical sites such as Nakijin Castle Ruins. Although an off-season for tourism, February is the peak season for an experience like no other: whale watching. Book a boat trip to Kerama Islands where your clients will see humpback whales jumping high up the water.&nbsp;

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Okinawa has picture-perfect sunsets, no matter what season it may be. Consider organising a romantic sunset tour for your clients to take in the beautiful atmosphere. Over the next few days, book a cooking class or a food tour to uncover Okinawa’s traditional food. Dating back to the Ryukyu Kingdom, Okinawan cuisine has Japanese, Chinese, and Southeast Asian influences, different from what you would have in mainland Japan. &nbsp;

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Serengeti National Park, Tanzania

Safari in the Serengeti National Park is on the bucket list of many travellers. For Valentine’s Day, couples can make this dream come true and treat themselves with the park’s luxury accommodation options.

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Between January and February, visitors get to see the Great Migration and calving, which makes the safari even more special. For accommodation, consider a luxury safari lodge, overlooking the vast landscape of Serengeti. On some days, your clients might be able to spot the Big 5 (lions, leopards, rhinos, elephants, and African buffalos) roaming right outside their lodge!

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Alternatively, booking a campsite or a tent offers a true connection with nature, as couples sleep underneath the twinkling stars. Besides the Big 5, there’s a high chance of seeing zebras, birds, and wildebeest during the safari. Remind your clients to pack their cameras, as they’re about to make some of the most special memories of their lives. &nbsp;

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The pristine beaches of Zanzibar are only a short flight away from Kilimanjaro International Airport near Serengeti. Let your clients know that Valentine’s Day doesn’t have to end after the safari, and offer to book some flights.

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Have you seen somewhere your clients would like?

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&nbsp;

Sign up to become one of Hotelbeds' valuable partners, and offer them the best Valentine’s Day yet.

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&nbsp;

Log in to your Hotelbeds account now to offer them&nbsp;them the best Valentine’s Day yet.

&nbsp;


Paris, Venice, and New York City often come to mind when talking about Valentine’s Day trip ideas. But what if your clients are expecting you to propose some more creative destinations this year? From African safari holidays to lantern-lit boat rides in Asia, we picked six romantic destinations across four continents that are beyond the tourist hot spots.


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The Best Destinations For Valentine's Day

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Key 2024 Events Calendar For Travel Providers

After 2023 being pivotal in the travel industry’s recovery, 2024 is set to bring accelerated changes in many aspects of the travel and hospitality sphere. &nbsp;
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To ensure that your strategies align with the latest trends, it’s imperative to stay informed about what’s currently happening in the sector. &nbsp;
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With this report, you’ll gain an overview of the key travel trends impacting guests behaviours, innovative hospitality services and emerging technologies in 2024. In addition, we'll provide you with some tips to cater to the different trends. &nbsp;
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Ready to discover the main travel trends and what’s in store for hotels in 2024? Download your free copy now!&nbsp;


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[REPORT] Main Travel Trends for 2024: What’s in Store for Hotels? 

The hospitality industry is constantly evolving, and hotel amenities are no exception. Every year, new trends and guest preferences emerge, and hoteliers will need to consider them in order to deliver an exceptional experience.&nbsp;
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In 2024, some hotel amenity trends are expected to come up and others to consolidate. With these premiums or extras, you’ll provide a memorable experience and your guests will be more likely to leave positive feedback about their stay.
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Since there are unlimited types of amenities to share in your property, it’s essential to determine which ones will better cater to the needs of your guests. Their form will depend on what demographics you target, what your guests are asking for, your budget, your brand, and the competition within the local market.&nbsp;
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In this article, we propose a comprehensive hotel amenities list with the best ideas depending on the type of traveller you aim to reach. Keep reading!
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What Are the Best Amenities for Your Property?&nbsp;

Before delving into the best hotel amenities, you should invest some time in defining which are the right hotel amenities for your type of property and the target you aim at.&nbsp;
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The first step is to ask yourself what best defines your hotel and which guests you want to attract. List out the defining qualities of your property and make sure your amenities align with them. Is your property renowned for being convenient for business travellers, family-friendly, or a unique tourist attraction? Consider all these traits when defining your amenities.&nbsp;
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In addition, don’t forget to give guests plenty of information about your amenities beforehand so they know what they’re paying for. Provide guests with great photographs of amenities, facilities and each room type, as well as an explanation of their features. It's more likely that guests will pay for extra amenities if you provide them with more information, since they can better understand the benefits.
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Once you have this in mind, it’s time to go through our proposals for the best hotel amenities in 2024. You’ll find ideas that will suit different types of travellers and hotel budgets. Let’s see what you can’t miss out this year to create the most unforgettable experience for your guests!
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Best Hotel VIP Amenities for Luxury Travellers

When it comes to catering to this luxury segment, the main thing to consider is that these guests will expect your staff to attend to every need. There are many luxury amenities that hotels may offer, but here are a few that will set them apart from the rest.
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	Personalise welcome baskets or gifts in their rooms based on the information you know about your guests (e.g. where they’re from, who they’re coming with, etc).
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	Another good idea for your welcome kits is to leverage local products and flavours to provide a wonderful first impression, such as local chocolates, wines, fruits, soaps, or lotions.&nbsp;
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	Offer a pillow menu, allowing guests to choose the best pillow depending on their preferences.
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	Provide room purification to ensure guests with allergies feel comfortable.
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	Replace the mini-bar with a cocktail bar. Matcha kits are also very trendy these days, so you can offer them.
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	Conduct workshops about different topics, such as how to cook a special or local dish in the hotel’s restaurant, learn how to create floral arrangements such as the ones in your lobby, or create a guided tour in case you are located in a historic building.&nbsp;
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	Put a tablet in every room for room service to make it as easy as possible for guests to make requests.
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	Organise private or VIP shopping experiences with local vendors.&nbsp;
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	Offer a remote control to manage all the room functions such as bed height, lights, heating, etc.
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Main Sustainable Hotel Amenities for A Conscious Traveller

One of the major trends that is expected to continue to grow in 2024 is sustainability. Increasingly, guests are looking for sustainable and environmentally friendly accommodation options, and this extends to hotel amenities.&nbsp;Conscious travellers in 2024 will seek out amenities such as:
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	Offer bulk bathroom amenity dispensers. Consider providing shampoo and gel packaged in wall-mounted refillable dispensers, or even only on demand. You can even choose solid solutions like shampoo and conditioner bars that can eliminate the need for plastic bottles altogether.
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	Eliminate plastic bottles and offer glass or metal ones instead, which have to be refilled by the staff. If possible, consider installing water bottle filling stations for guests to use.
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	Offer biodegradable rubbish bags that are more environmentally friendly alternatives. Make sure that they’re truly biodegradable.
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	Include local and seasonal products in the hotel's restaurant.&nbsp;
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	Provide free or low-cost bikes to promote eco-friendly transportation.
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	Provide recyclable paper for wrapping bathroom amenities, reusable bathroom cups, reusable fabric laundry bags, and paper containers for takeaways, among others.&nbsp;
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Interested in how sustainable principles can be applied to your property? Make sure to check out our comprehensive article on practical tips to become a sustainable hotel.&nbsp;



Best Hotel Amenities for Business Travellers and Remote Workers

The corporate segment is incredibly lucrative, and you may be very interested in attracting this type of traveller to your hotel.&nbsp;

Also, related to this, the trend of remote working is still on the rise, so having hotel amenities especially focused on workers can be a great attraction for your hotel.&nbsp;
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Some of the extras you should consider including in your offering in 2024 are the following:
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	Comfortable desks and lighting in the room.
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	Workspaces available throughout the hotel, including at least one meeting room.
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	High speed Wi-Fi, power outlets and USB ports.&nbsp;
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	Free parking, free airport shuttle and transport services.
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	Early check-in and flexible departure times.
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	Express laundry services and available steam irons.
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	If you want to attract international guests, consider providing universal sockets.
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	The possibility to make free local and international calls.
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Unmissable Hotel Amenities for Families on Holiday in 2024

What will make families' stays exponentially better in 2024? Here are some fantastic ideas to ensure an unforgettable experience both for adults and children.
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	Consider offering connecting rooms, and include baby cradles.
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	Provide pet-friendly facilities. Families are increasingly taking their pets with them on holiday, and more hotels are offering pet-friendly rooms. Because of this, this segment will really appreciate if your property caters to pets. Consider placing dog water stations on your property, offering dog beds, etc. Some high-end hotels, such as Hilton, offer dog menus.
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	Offer free bike rental, pool or snow toys, stashes of puzzles or games. Also, playgrounds and games rooms for children will be highly appreciated.&nbsp;
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	Include entertainment shows, such as clowns, theatre, and live concerts. And even streaming services for kids.
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Main Hotel Amenities for Wellness Travellers

Another strong trend in the hospitality industry is, without a doubt, wellness travel.&nbsp;When looking for a relaxing getaway, amenities are very important, since they contribute directly to the overall experience of guests.

If you’re looking to cater to this segment of wellness travellers in the most excellent way possible, make sure to consider the following hotel amenities for wellness:
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	A spa is a must-have for hotels aiming to attract this type of traveller. The spa should include several pools, jacuzzi, saunas, among others. You can also offer free swimwear or at a reduced price.&nbsp;
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	Offer special packages including massages and other health treatments. If you don’t have the staff to provide this service in-house, consider establishing partnerships with local companies or freelancers.
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	Sound proofing measures, so any outside noise is eliminated.
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	Also, make sure to provide some of the best hotel bath amenities as welcome gifts, including items such as essential oils, body lotions and organic shampoos.
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	Nail art has become a major trend in recent years, and it will continue to grow in 2024. You may want to hire a nail technician to provide this much-requested service in your property as part of your wellness team.
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	Partner with a health and wellness platform to create on-demand workouts and guided meditation to in-room televisions.
	



2024 is set to be a fantastic year for travel. By knowing the best hotel amenities for your guests, you’ll be a step ahead of your competitors. We hope you now have more ideas that will help you offer an unforgettable stay in your property.&nbsp;
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Remember that with our platform, you can leverage not only the guest experience, but also your visibility among high-value clients.

If you’re already registered in Hotelbeds, log in to our hotel extranet now.
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If you haven’t joined us yet and want to get access to our network of 66,000+ travel distributors, register your property here and boost your revenue this 2024.
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2024's Best Hotel Amenities Based on Traveller Types

Technology is becoming an increasingly prevalent part of the booking process - think automated booking tools, online booking platforms and mobile apps. In fact, 83% of Gen Z and 86% of Millennials suggest that booking on their phone is critical during their decision-making process, embracing what is accessible and at their fingertips.
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Similarly, access to a comprehensive travel offering - products and services which work for the customer both during the booking process, and during the experience itself - is critical. Here at Hotelbeds, we equip you with the right tools, and the right products, to cater to your clients' needs.

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How Hotelbeds Works To Take Your Business Further&nbsp;

It’s our mission to connect and empower the world of travel, and indeed the travel distributor themself: by combining intelligent TravelTech solutions with the power of our people, we connect global travel players to a wealth of products suited to any traveller type.
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Additionally, we constantly strive to ensure that our TravelTech solutions are specifically designed to meet and exceed our partners’ needs, no matter their place in the vast travel ecosystem. &nbsp;
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Sign up today to become one of our valuable partners, and join our ever-growing network of travel distributors.

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Insights from real-time data&nbsp;

Owing to our vast data lake, our partners benefit from a wealth of market-specific insights, helping them to make intelligent choices and to capitalise on real-time demand. Meanwhile our intelligent cloud-based platforms enable our partners to work at speed – crucial, in an industry as fast-paced and demanding as the travel sector.&nbsp;
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With around 4bn searches per day, 29 algorithms and a 91% accuracy rate, our data intelligence serves as a catalyst for travel providers aiming to unlock their full potential. &nbsp;

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An Intelligent Booking Platform &nbsp;

Of course, as travel distributors you’re more than familiar with the processes of ensuring that your clients have a wide range of products to choose from during their decision-making journey. &nbsp;
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It’s critical that all travel providers are equipped with an intuitive travel booking platform which can make each transaction as smooth as possible. From its seamless search functionality to easy booking management, our powerful Booking Engine is the strongest tool in your artillery, helping you to work at speed and to offer amazing experiences to your customers.&nbsp;
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Combining our vast data lake with a user-friendly interface, our Booking Engine is informed by billions of searches, real market data, and six million intelligent algorithms – allowing you to effectively compete in the marketplace.

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Easily refine searches to find our exclusive and differentiated properties, offers and rate types, alongside thousands of travel products and services. Additionally, the platform’s in-built cross-selling functionality can further streamline the booking process – and can also help you to earn more.

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Sign up today to access our powerful booking platform, with in-built cross-selling functionalities, self-service tools and more!

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A Leading Product Portfolio In The Travel Industry&nbsp;

It's our mission to provide our partners, and the end-traveller, with as much choice as possible.&nbsp;
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As industry leaders, we have curated a powerful network of service providers, granting our partners access to a wide product offering which enables them to generate demand and to capitalise on opportunity.
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Our Booking Engine offers easy access to thousands of hotels and ancillary products, ranging from transfers to experiences, tickets and car rental, among others.

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Whether your clients are seeking a truly immersive experience in their destination of choice, the perfect hotel to rest and relax in after a long day of sightseeing, a transfer to make getting from A-B even easier, or even car hire to better explore their chosen destination, it’s our mission to connect travel providers to the products, services and experience you need in order to offer every traveller their ideal getaway. &nbsp;

&nbsp;&nbsp;

And with over 200,000 hotels in 170+ destinations worldwide, combined with 16,000+ experiences and thousands of travel products available exclusively to our clients, it’s no surprise that travel providers all over the globe are already trusting us to empower and connect them in the world of travel.&nbsp;

&nbsp;&nbsp;

And we’re not done yet …&nbsp;

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TravelTech Solutions Across The Ecosystem&nbsp;

The world of travel is forging ahead, further into the realm of innovation and connectivity. This is why we offer TravelTech solutions across the industry, to travel providers connected to end travellers and other players at any stage of the journey.

&nbsp;&nbsp;

Our TravelTech solutions are comprehensive and far-reaching to cater to the needs of travel providers across the industry.

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Our leading API suite&nbsp;- including Content API, Booking API and Cache API - is&nbsp;developed by our integration experts, designed to enhance developer experience and make the booking process faster and more intuitive, and&nbsp;enables you to successfully cater to travellers’ increasing desire for a smoother booking process, with less ‘shopping around’ and a less disjointed experience overall. &nbsp;&nbsp;

While our&nbsp;hotel extranet&nbsp;serves to streamline booking and management processes for hotel owners no matter the size of their establishment(s), and bring them in closer contact with travel distributors using Hotelbeds platforms and services.&nbsp;

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Meanwhile,&nbsp;Insights,&nbsp;our&nbsp;live data intelligence tool, allows travel providers across the ecosystem to capitalise on demand as a result of AI-powered market opportunities for accelerated growth.

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This connective power makes us at Hotelbeds the ideal travel partner for providers looking to expand their reach, capitalise on demand, and enhance their offerings to capture valuable clients even from hard-to-reach segments.&nbsp;

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&nbsp;&nbsp;

Whether you need to manage the complete booking process, obtain hotel contents as you need them, or get the ‘full picture’ of all our hotels, there’s an solution to suit your needs at Hotelbeds.

&nbsp;&nbsp;

Sign up today to take your business one step further, and offer comprehensive travel with Hotelbeds.&nbsp;

&nbsp;&nbsp;


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How To Offer Comprehensive Travel with Hotelbeds in 2024

Would you like to learn how to create a strong social media strategy for hotels and other properties? Leveraging the potential of this online marketing channel is essential to boost your property’s visibility and drive more direct bookings. &nbsp;&nbsp;
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In order to share with you our best tips and insights about social media specifically for hoteliers, we have put together this comprehensive guide. &nbsp;&nbsp;
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Whether you're a digital marketer responsible for your hotel's social media profiles, a property owner looking to manage your social presence, or a hotel employee taking on these responsibilities, this guide is tailored to your needs.&nbsp;
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And what will you find in this guide?&nbsp;
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	Key Goals of Implementing a Social Media Strategy for Hotels&nbsp;
	
	
	Main Social Media Platforms for Hotels&nbsp;
	
	
	Understanding Your Own Channels, Audience and Competitors&nbsp;
	
	
	The Importance of an Editorial Calendar and How to Create One&nbsp;
	
	
	What Types of Content Exist and 30+ Ideas to Inspire You&nbsp;
	
	
	Essential Tactics to Boost Your Social Media Presence&nbsp;
	&nbsp;
	


Interested in having a look? Get your free copy now!&nbsp;


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[FREE Guide] How to Leverage Social Media Marketing for Hotels

Nowadays, there's no doubt that hotel distribution is a hot topic. Choosing the right partners can make a big difference in your strategy, and ultimately, your revenue. Therefore, it's important to know as much as possible about each of the available alternatives.When it comes to B2B distribution, many doubts may arise. But here we're to help you dispel myths and allow you to decide for yourself: is partnering with a B2B TravelTech distributor worth it?To shed some light on this topic, we've put together this 'fact vs. fiction' list. How accurate were your guesses? Take a look!Fiction: Direct Sales Alone Ensure Maximum VisibilityWhile direct bookings are crucial, they frequently require considerable marketing investments. One of the main benefits of B2B TravelTech is that it can successfully market your properties to a broader target audience, effortlessly putting your hotels in front of the right audience at the right time.Fact: B2B TravelTech Distributors offer cost-effective distribution channelsB2B TravelTech distribution allows hotel management companies to expand their reach to a broader, international audience, all for without huge out-of-pocket investments.Fiction: B2B TravelTech Distributors Compete with Direct ChannelsIt's a common misconception that B2B distributors compete with a hotel's direct sales channels. These partnerships are designed to complement, not compete with, a hotel's existing efforts. B2B distributors focus on selling to travel advisors and corporate clients, opening a new revenue stream.Fact: Expanding Your ReachPartnering with global B2B TravelTech distributors allows hotel management companies to expand their reach to a broader, international audience. This fact is supported by the increased exposure and bookings that a wider distribution network can bring. Working with us means that hotels will have access to our portfolio of 66,000+ travel distributors present in 190+ source markets. Whether the goal is to reach long-haul travelers or a domestic audience, we assist hoteliers in gaining access to these markets.Fiction: Responsible Distribution Is OptionalIn the ever-evolving travel landscape, responsible distribution isn't always optionally available. Failure to preserve responsible practices can harm your recognition and guest pride, emphasizing the significance of partnering with distributors who prioritize this.Fact: Responsible Distribution PracticesGlobal B2B Travel tech distributors are equipped to assist hotels in maintaining ethical distribution practices and meeting industry standards worldwide, adding a set of eyes to ensure responsible practices are maintained.Final Thoughts on What B2B TravelTech Distributors Have to OfferThe partnership between hotel management companies and worldwide B2B TravelTech distributors gives numerous benefits: from expanding attain and increasing bookings to preserving responsible distribution practices. The fiction surrounding competition with direct sales channels and the sufficiency of direct sales alone is dispelled through the statistics. Collaborating with B2B distributors can be a strategic pass that enhances your existing efforts and propels your hotel business to greater achievement and ROI.Before you leave, don’t forget to get your free copy of our guide ‘Understanding Hotel Distribution Channels’, which unlocks everything about distribution channels, their advantages, drawbacks, and considerations for defining the hotel's distribution strategy. Download it now!

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Fact vs. Fiction: Are B2B Distributors and Hotel Management Companies a Good Fit?

The web is full of interesting resources for hotel management, but navigating through the technicalities, and the specific language of the hotel industry can be tricky!

With the goal to make life easier for every hotelier, we have decided to compile this list to give some guidance and facilitate the understanding of the key hotel terminology every professional in the business must know.

Also, you'll find our free and visual glossary available at the bottom of this article. Get your copy now and share it with your staff!&nbsp;


Average Daily Rate (ADR)

Average Daily Rate (or ADR) is the average income generated by each booked room, on a daily basis.
It’s an important performance metric for hotels, providing insights on the income generated, on average, by rooms booked.

How to calculate ADR in hotel industry:

Total amount of revenue generated by bookings / Total amount of rooms booked

Example: If&nbsp;you have 90 rooms booked for a night,&nbsp;and each room's price is $100, then the income generated for that night will be $9,000 and the&nbsp;ADR will be = $100


Average Length of Stay (ALOS)

The Average Length of Stay (or ALOS) indicates how many days, on average, customers will stay in a hotel for a given period of time.


B2B Hotel Distribution

The B2B Hotel Distribution allows travel providers to search and book inventory effortlessly, without establishing a pre-existing relationship with the hotel. Hotel rooms, services, and products are distributed to companies, not to the end consumer. Hotelbeds is a clear example of a key player within B2B Hotel Distribution, as we distribute directly to travel agencies and other wholesalers in the travel industry.


Bedbank

A bedbank is the prime B2B wholesaler available to hoteliers. Bedbanks provide hotels easy access to hard-to-reach B2B distributors globally including retail travel agents, tour operators, airlines and affiliate programs. For hotel suppliers, such channels offer an opportunity to diversify their distribution strategy, reduce dependence on large OTAs and drive incremental growth.


Best Available Rate (BAR)

BAR is a pricing mechanism used in the hotel industry that offers the best rate for room bookings during a specific time period.


Bleisure

Bleisure is a term formed by merging the words ‘business’ and ‘leisure’. The term describes a recent travel trend in which a customer extends his business trip to enjoy a leisure stay and activities at the same location.


Booking Pace

The booking pace, alternatively known as ‘pick-up pace’, it’s a metric that shows what’s the speed at which bookings are made for a specific date or period. Normally, it’s represented by an upward curve.




Cancellation Rate

It’s the ratio of cancelled reservations on total bookings for a given period.

How to calculate it:

(Number of cancelled bookings / Total number of bookings) x 100
Shall not be confused with the ‘Cancellation fee’ - the pre-defined amount a hotel can retain in case of cancellations.


Channel Manager

The channel manager serves as a digital control panel that allows hoteliers to easily manage multiple sales channels. One of its main features is that synchronises your inventory and rates across all connected channels.

By working with a channel manager, you avoid overbookings and rates disparity across all distribution channels. This system integrates seamlessly with your existing tech stack — for instance, Hotelbeds is 100% compatible with most channel manager options as we’ve agreements with 200+ of the most popular channel managers.&nbsp;


Competitive Set, or COMP-SET

The term competitive set, or simply comp-set, refers to a group of hotels or hotel chains that can be seen as direct competitors of a specific hotel. In the hotel industry, the comp-set is often used by revenue managers to benchmark and compare a hotel’s rate against their competition.


Cross-selling

Cross-selling is the process of selling supplementary, ancillary services and products along with a hotel booking or reservation. Cross-selling techniques aim to increase the revenues by adding to the initial service with extra or complementary services (for example, a spa treatment or a car-rental service).




Direct Channel

In direct channel distribution (often referred to as dotcom or brand.com), bookings are made directly via the hotel’s own website, point-of-sale system, mobile app or affiliate websites. One of its main advantages is that there are no intermediaries between the hotelier and the guests, therefore no commissions to reduce profits. However, generating traffic to a hotel website can incur significant costs, which can diminish overall profits.


Drive-in Market

The term ‘drive-in market’ refers to the group of customers that are located within driving distance to your hotel. Usually, it includes those source markets that are considered domestic or local and neighbouring countries.


Fly-in Market

Fly-in market defines the customer base that requires a flight to reach the destination of your hotel. Usually, it includes those source markets that are considered international, non-domestic or long-haul.


Force Majeure

Force majeure is a contractual term that defines unforeseeable events preventing one of the parties to fulfil the terms of a contract.

In other words: an unavoidable circumstance beyond the control of both parties of a contract, that frees one or both from liabilities and obligations.


Forecasting

Forecasting is the process of gathering and analysing data that leads to making predictions about future events. It’s a crucial element of any revenue strategy in order to make decisions regarding pricing, and distribution, based on anticipated demand and performance.


GOP - Gross Operating Profit

It’s a Key Performance Indicator (KPI) extremely useful to measure the operational profitability of a hotel.&nbsp;

How to calculate it: Gross Operating Profit = Total amount of profits - Total of related operating expenses


Hotel Extranet

A hotel extranet is a controlled-access web platform provided by a distribution channel (Bedbank or OTA) which allows the hotelier to list its inventory and manage the property data such as availability, rates, images, descriptions, and special offers. For example, Hotelbeds’ Partner Extranet is one of the most powerful extranets in the industry, allowing hoteliers to manage inventory, availability, rates, check invoices, sign up for webinars, among others.


Hotel Market Segments

Market segments are groups of consumers that share common character traits. In the hotel industry, each segment can be defined by specific behaviours related habits (for example length of stay, cancellation rate, booking lead time) in order to facilitate the process of targeting your audience.


Lead time

Lead time is the time between a customer’s reservation or booking, and the actual check-in date.&nbsp;


Long-haul markets or travellers

This term refers to travellers coming from overseas or distant markets. Travellers in this category usually book further in advance and allocate more resources to their time at the destination. They usually stay for a longer period of time and cancel less frequently. Therefore, it's important that hoteliers invest time and effort in enhancing their hotel reach to long-haul travellers. Here you can find some advice on how to tap into this segment.&nbsp;




Metasearch

Metasearch engines are websites or platforms that allow travellers to compare accommodation rates, flights, etc., across different sources, such as OTAs and airlines' websites.


Net Rate

From the hotel perspective, to distribute net rates means that the hotel knows how much they will receive (net rate) but the decision on the mark-up and end price is on the third-party distributor. This end price may be contractually agreed between the parties. This rate distribution model is called ‘Merchant model’ and is the most common way to distribute via wholesalers.


Non-Refundable Rate - NRF

Non-Refundable Rate, or simply NRF, refers to hotel rates that don’t guarantee a refund in case of cancellations. These are commonly the lowest rates or promotions offered by a hotel across its distribution channels.


Occupancy Rate

The occupancy rate (or OCC) is the percentage of booked rooms on the total amount of available rooms. It’s one of the most important metrics to measure a hotel’s success, as it provides useful insights to forecast revenues and cash flow.

How to calculate it:

(Total number of booked rooms / Total amount of available rooms) x 100

Example: In a hotel with 100 rooms, 80 of which are booked, the occupancy Rate is = 80%


Online Travel Agency (OTA)

Online Travel Agencies (or OTA) are online companies functioning as an intermediary between consumers and travel service providers through online portals or websites.


Revenue Management

Revenue Management is a process that starts with data analysis and helps to predict guest’s preferences and behaviour, to optimise your pricing and distribution strategy in order to boost revenues and profits.


Revenue per Available Room (RevPAR)

What's 'revPAR' meaning? RevPAR is a classic key performance indicator in our industry that measures the performances of a hotel within a specific period.

How to calculate it:


	
	Average Daily Rate (ADR) x Occupancy Rate
	Example: If your hotel is booked at 90% with an ADR of $100, your RevPAR will be = $90
	
	
	Income generated by bookings on a specific period / Available rooms in the same specific period
	Example: In a night when 90 rooms are booked at the price of $100 each, the income generated for that night will be $9,000. If this hotel has a total of 100 rooms, the RevPAR will be 9000/100= $90
	



Source Market&nbsp;

Source market refers to the country or continent of origin of the guests of a hotel, or destination. Also known as feeder markets or countries. For example, at Hotelbeds, you have the opportunity to attract travellers from 190+ source markets.&nbsp;


Staycation

Staycation is a term formed by merging the word ‘stay’ and ‘vacation’. Staycation refers to a type of holiday in which travellers will spend their holiday in their own town, region or country rather than abroad.


Sustainable Tourism

Sustainable Tourism refers to sustainable practices in the tourism industry that take full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. Discover in our comprehensive article how hoteliers and property owners can actively participate in sustainable tourism.&nbsp;




Upselling

It’s a technique that aims to sell upgrades on a purchase, a booking or a reservation, in order to encourage a guest to opt for superior service or a higher rate. E.g. Upgrade to a superior room. Learn more about our best upselling techniques for hotels.&nbsp;


Yield Management

It’s a pricing strategy specifically designed to maximise revenues through inventory control and management. The aim of every Yield Management strategy is to sell a room reservation at the right price, at the right time, to the right customer.

Download our ultimate hotel management glossary, and get a better understanding of the main hotel terms made simple. Get your copy of this free, visual resource now and share it with your staff!

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Key Hotel Terms Every Hotelier Should Learn

As hoteliers, you know that the foundation of your success lies in providing top-notch service and creating memorable experiences for your guests.
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But in today's digital age, it's equally important to manage your online presence effectively. This is where hotel reputation management comes into play.
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In this article, we'll explore how you can take control of your online reputation and leverage it to your advantage.&nbsp;Let's dive in and start creating a robust hotel management strategy!&nbsp;
&nbsp;

What is Hotel Reputation Management?

To begin, let's explore the concept of 'hotel reputation management'. This term refers to the strategies and tools used to monitor hotel online brand perception. It allows hoteliers to oversee, respond to, and enhance the way their property, service, and brand are perceived in the digital landscape.
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Implementing initiatives to improve your hotel's reputation directly contributes to elevating visibility, attracting new and repeat bookings, and ensuring a consistent revenue stream.
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Within our industry, one of the most important reputation management techniques is online review management, which we'll delve into throughout this article. Learn more about creating an effective hotel reputation strategy with a focus on leveraging reviews and addressing them.




Why Are Reviews Vital in the Hospitality Industry?

Before we dive into the details, it's worth mentioning some key findings from a TripAdvisor study regarding the importance of reviews and how to handle them.
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This study revealed that 79% of surveyed users preferred accommodations with higher ratings when comparing two identical options. Additionally, at least 81% of travellers always or frequently read reviews before booking accommodations.
&nbsp;

These insights are especially encouraging for small and independent hotels, as they serve as a reminder of how your property can shine without the support of a well-known hotel chain. By encouraging guests to leave reviews about your property and implementing an structured procedure for handling them, you can make a significant difference.
&nbsp;

While you may not have full control over what people say about your hotel online, it doesn't mean you can't shape the narrative. There are various tactics to help you stay informed about what's being said about your property online and turn these comments into opportunities that align with your interests. Keep reading and discover some of the main techniques we recommend.
&nbsp;

1. Streamline Your Approach with Automated Feedback Surveys

Rather than simply receiving and handling reviews, actively ask your guests for feedback via automated messages containing a customer satisfaction survey.&nbsp;
&nbsp;

Guests tend to be more open about their experiences when directly invited to provide feedback. This approach allows you to gather honest input, which you can then share on your website or social media profiles —with the guest's permission.
&nbsp;

What's even more relevant is that by implementing this initiative, you have the opportunity to address any unsatisfactory experiences before they lead to negative online reviews.
&nbsp;

2. Monitor Your Online Reputation

Now, it's time to discover what your guests say about their stays at your property. Begin by identifying the key websites and platforms where guests can leave comments about your hotel. These typically include Google Reviews, TripAdvisor and Booking.com (if your guests have booked through an OTA), among others.
&nbsp;

Additionally, it's beneficial to search your property's name on Google to identify other websites featuring your hotel, beyond the commonly known platforms. This will provide a clearer picture of the online landscape you should monitor.
&nbsp;

Without a doubt, Google is one of the first places your clients turn to when seeking guest reviews. Keep an eye on these reviews and respond promptly as they appear. Google reviews significantly influence users' decisions to visit your website and eventually book.
&nbsp;

Moreover, did you know you can set up alerts for new reviews? This is crucial for addressing reviews as soon as they're posted, especially the negative ones. There are free tools to assist you with this task. For example, Google Alerts allows you to monitor mentions of your brand or company. It tracks keywords and provides email summaries of search activity around specific terms. Simply go to Google Alerts and enter your name.
&nbsp;

There are also reputation management tools that streamline your monitoring process. Here are some useful tools to help you in this task, with some being free and others requiring a small fee:
&nbsp;


	
	Review response tools like Reputology allow you to monitor and respond to online reviews from a single dashboard.
	&nbsp;
	
	
	Review collectors such as Swell automatically reach out to your guests with customisable invitations to leave a review on a platform of your choice.
	&nbsp;
	
	
	Listening tools like Mention help track online discussions about your hotel happening on various platforms.
	&nbsp;
	


Consider adding a reviews module to your website so that users can easily access and read about others' experiences. You can synchronise it with the latest reviews from Google, TripAdvisor, and other platforms, or manually select which ones to display.

Besides, creating a dedicated landing page for guest testimonials and reviews can significantly enhance your website's trustworthiness and SEO.
&nbsp;



3. Regularly Respond to All Reviews

In the TripAdvisor report mentioned above, 65% of users prefer hotels that respond to reviews, and 85% are more impressed by hotels after reading a manager's thoughtful response to a negative comment.
&nbsp;

The way reviews are handled provides valuable insights into how much a business cares about its guests' feedback. Apart from the quality of your responses, the timing of your responses matters.
&nbsp;

Maintaining a consistent approach and providing regular responses is a significant part of managing your hotel's online reputation. Timely responses help you address problems promptly, such as maintenance issues or guest concerns.
&nbsp;

Additionally, it offers the opportunity to turn negative feedback into a positive one. Guests appreciate it when companies take their complaints seriously, and addressing their concerns quickly can lead to satisfied guests who may even revise their negative comments.
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Therefore, allocate a few minutes each day or week to review these platforms and see what your clients say about your property.&nbsp;
&nbsp;

4. Streamline Your Responses with Templates

Consider creating templates for responses to both positive and negative reviews. Often, there's a tendency to prioritise negative comments while neglecting positive ones. However, it's equally important to acknowledge and express gratitude for positive comments, as it shows appreciation.
&nbsp;

You or your staff can keep these templates accessible in your management system or in the cloud for quick reference. Nevertheless, it's worthwhile to customise the template for each guest's feedback to demonstrate that you've read and appreciate their specific comments. Using the same response for multiple reviews can seem impersonal and insincere.
&nbsp;

Here are some recommendations to help you structure your hotel review responses.
&nbsp;

For all cases:
&nbsp;


	
	Express appreciation for the guest's feedback.
	&nbsp;
	
	
	Use courteous and professional language.
	&nbsp;
	
	
	Address the guest by their username/name, rather than using a generic 'Dear guest'.
	
	&nbsp;
	


For positive reviews:
&nbsp;


	
	Reiterate the compliment the guest gave, reinforcing why the hotel is an excellent choice for other readers.
	&nbsp;
	
	
	Encourage the guest to return and stay at the hotel again.
	
	&nbsp;
	


For negative reviews:
&nbsp;


	
	Offer solutions to address guest complaints and offer genuine apologies.
	&nbsp;
	
	
	Address each concern with respect and without a passive-aggressive tone.
	&nbsp;
	
	
	Reiterate one key point from the review for the benefit of other readers.
	&nbsp;
	
	
	Acknowledge where the guest's experience fell short and explain the steps taken or planned to prevent a similar situation in the future.
	&nbsp;
	
	
	Remember, avoid getting defensive. It appears unprofessional and unwelcoming to see rude or defensive replies from business owners or managers. While some reviews may be unfair or biased, constructive criticism can often be found within them. Use these as valuable learning lessons to enhance your service and team.
	&nbsp;
	




5. Ensure a Consistent Brand Tone

It's crucial to maintain a consistent tone when responding to reviews, which can be challenging when multiple individuals are involved in the process. To avoid inconsistencies, designate specific individuals to handle online reviews. Train them with your brand's tone of voice and provide guidelines for escalating issues to the appropriate department when necessary.
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6. Enhance Your Online Visibility

Your hotel's content should appear prominently in search results when potential guests search for your hotel on Google or other search engines. Achieving high rankings in search results enhances your website's visibility and allows you to make a strong first impression on potential guests.
&nbsp;

To secure these top positions, consider investing resources in Search Engine Optimization (SEO) to boost your direct channel. Ensure that your website's information is up-to-date and compelling, encouraging users to book.
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SEO is a powerful tool for reputation management and one of the most effective online marketing techniques. For more insights into other relevant online marketing channels, explore our comprehensive article on hotel marketing solutions.&nbsp;
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7. Develop a Social Media Strategy for Reputation Management

In addition to monitoring reviews on various websites and platforms, it's essential to pay attention to what guests and potential clients say about you on your social media profiles.

Alongside implementing a content strategy and designating individuals to manage your social media presence—enhancing brand visibility and enabling direct communication with your followers—, it's equally important to track the comments left on your posts.

Similar to managing reviews, allocate a specific daily time slot for addressing social media comments, and establish a process for escalating requests to the appropriate team if needed. Always respond in a timely and professional manner. This approach builds trust with your guests and improves your online reputation.
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Ultimately, the best online reputation management strategies can't compensate for poor service. Reputation management should begin with delivering top-notch service. The better your service, the easier it becomes to maintain a positive brand perception online, ultimately boosting your occupancy and revenue.

At Hotelbeds, we're also here to assist you in maximising your occupancy rate and getting access to over 66,000 travel distributors worldwide. Below, you'll find a free copy of our guide, 'Understanding Hotel Distribution Channels',&nbsp;which unlocks everything you need to know about distribution channels, their advantages, drawbacks, and considerations for defining your hotel's distribution strategy. Download it now!
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