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&nbsp;The last few years have dramatically shaped traveller behaviours and preferences, with many of today’s travellers actively seeking more enriched in-destination experiences which we’ve previously reported on in our travel trends predictions, such as culinary tourism (54%), exploring natural landscapes (49%) and immersing themselves in the local culture (44%).&nbsp;It’s clear however, that whether they are seeking the next solar eclipse, dark skies to marvel at, or are plotting hiking routes for new destinations, today's travellers are firmly leaping into the great outdoors.&nbsp;So, what is nature tourism, and what does today’s adventurous traveller look like?What is nature tourism?Nature-based tourism, according to the Centre for the Promotion of Imports from developing countries (CBI) is defined as “responsible travel to experience natural areas and their landscape, flora, and fauna, protecting the environment and improving the quality of life of locals.”&nbsp;Popular excursions include star-bathing in dark sky parks, chasing the Aurora Borealis, heading to the beach to see marine life, or mountaineering to soak in natural hot springs, ‘cool-cationing’ in some of the Northern Hemisphere’s most breathtaking locations, to venturing out into the wildernesses around the world from the comfort of a guided tour. But travel is personal, and so how travellers choose to get out and about is as wide and varied as how many travel experiences exist.&nbsp;Around 34% of global travellers report a growing interest in nature-based tourism, and 29% expressed interest in nature-based adventure. Many of these travellers will go to great lengths to witness natural phenomena, and aren’t shy of spending to do so. In fact, Future Market Insights forecasts that the global adventure tourism industry is expected to grow at 16.2% per year until 2033, potentially making it worth around $1.5 trillion. This, combined with the current demand for sustainable, nature-based experiences for today’s traveller, makes nature tourism a travel trend worth paying attention to.&nbsp;5 Key Nature Travel Trends to Consider‘Noctourism’ and astrotourism: travellers are looking skywardsThe industry is seeing a global rise in astrotourism: experiences such as stargazing, star bathing, and chasing the Northern Lights. 61% of travellers, according to recent Skift and Expedia reports, suggest that seeing the sky lit up by the Aurora Borealis is their most sought-after phenomenon, and this is set to be one of the must-see moments for many in 2025 and beyond.&nbsp;In fact, SkyScanner has reported that around 44% of 25-34-year-olds are interested in using astronomy to determine their next trip in 2025, whether that’s seeking the next solar eclipse, chasing the Aurora Borealis, or simply staying somewhere with wide expanses of uninhibited natural sky.&nbsp;The recent solar eclipses generated huge travel demand, with millions of people travelling to see this solar event. Recent findings from Skift showed that search interest within the US, for example, surged to four times its usual amount for ‘totality destinations’, while international bookings were up 133%.&nbsp;Elsewhere in hospitality, hotels and resorts in remote, light pollution-free areas, perfect for star-bathing, stargazing and seeing the Northern Lights – such as Iceland, for instance – are enhancing guest experiences by offering unique hospitality features and services. This can include additional wake-up calls, in case the Northern Lights occur late at night, on-site observatories, and complimentary snow suits. This is the kind of experience guests will remember and pay extra for!&nbsp;Nature and adventure Travel: digital nomads and ‘soft’ adventure-enjoyersProfessional meets personal for adventure-seeking digital nomadsNotably, there has also been a notable rise in digital nomads, remote workers, and entrepreneurs all actively seeking outdoor-based travel experiences, chasing adventure in between office hours.&nbsp;PassportCard Nomads recently discovered that 82% of digital nomads are seeking adventurous and culturally immersive travel experiences, eager to go beyond just sightseeing. These modern workers have been altering the way that travel integrates with work for years now, but they’re going one step further and changing the face of adventure travel too.&nbsp;For an increasing number of digital nomads and remote workers, travel is not simply seeking a refuge or fog-clearing shake from being behind the screen. These ‘modern adventurers’ are combining professional ambitions with the thrill of frontier-chasing, and travel is a way to blend rejuvenation and personal growth for a growing number of digital nomads.&nbsp;‘Soft’ Adventure vs Frontier ChasersAs a contrast to ‘frontier travel’, one of the newest buzzwords in travel is ‘soft adventure’.&nbsp;Fuelled by the ever-increasing demand for mindful, meaningful travel and unique experiences, ‘soft adventure’ consists of travel which prioritises comfort and pleasure over extreme thrills; experience-led travel which often combines an explorative itinerary with leisure or wellness activities.&nbsp;This is by no means a small segment of the adventure travel or nature tourism market, either. Activities like hiking, cycling and wildlife watching represent the largest share of tourism opportunities, accounting for around 60% - 80% of the market according to Tourism Economies. Not only this, but the soft adventure sub-trend is estimated to capture around 72% of the market share in 2025! We anticipate this trend of travellers seeking accessible exploration will only become more prevalent, representing a key opportunity for savvy professionals in the industry with an expansive portfolio of experiences that can accommodate this broader definition of adventure travel.&nbsp;&nbsp;Cool-cationing: the escape to colder destinationsTravellers are looking to shake off the heat of rising global temperatures, are discovering how ‘traditionally’ cold-weather destinations are great all year round, and are seeking alternative locations for a refreshing dip in summer.&nbsp;Instead of seeking warmer climates during the hotter months, global travellers are seeking experiences in destinations with cooler climates, while also trying to travel more sustainably.&nbsp;In fact, recent studies from Booking.com report that around 42% of UK travellers would prefer to use their trips as a chance to experience cooler destinations rather than heading to more traditionally common international destinations.&nbsp;Searches for ‘cooler holidays’ have surged by over 300% in some cases, with destinations seeking spikes in popularity including those within Northern Europe and the Arctic, with trips to the Arctic rising a staggering 235% from 2022 to 2023 (as reported by Skift.) Notably, this upswing in demand for these destinations also intersects with the demand for nature tourism, with many travellers seeking active, nature-based itineraries.&nbsp;For travellers looking to get out there, fjord cruises, hiking in the Nordic countryside, and Arctic expeditions offer unforgettable ways to embrace nature’s raw beauty.Natural phenomena and hands-on immersionThe evolution and increasing demand for natural experiences reflect the growing desire for authenticity and immersive experiences that the industry has seen across the board.&nbsp;Of course, the scope of nature tourism is broad, and often there is a valuable intersection between enjoyment of natural phenomena and sustainable, authentic experiences which benefit the host region or country, as well as fulfil the traveller.&nbsp;Whether travellers want to lean into the educational aspect, common within adventure travel, with hands-on learning experiences in the ‘field’ with experts, conservation efforts, regenerative experiences, or simply get up close and personal with the natural landscape, this demand hinges on one thing: meaningful connection.&nbsp;To offer incentivising experiences and secure bookings, it’s key that you understand the why of a traveller’s experience, what they want from it, and how you can fulfil that.&nbsp;Here are a few key in-destination experiences which are proving popular for today’s traveller:Solar and lunar eclipses: demonstrated with the 133% increase in international bookings to see the recent 2024 solar eclipse in the US.Seeing/tracking the Northern Lights in Norway, Canada, and Finland.Active volcanic eruptions: such as in Iceland or Hawaii.Wildlife migrations: the Great Migration in the Serengeti, or penguin gatherings in Australia, for example.Conservation efforts: such as joining expert marine biologists or tracking endangered species with ecologists.Expertly led tours and guides: with a focus on local voices to ensure authenticity and benefits to the local economy.&nbsp;&nbsp;Luxury travellers: high-end sustainabilityAccording to Virtuoso, 74% of luxury travellers would be willing to pay more to travel responsibly, especially if it’s clear how the money will be used. In fact, luxury travellers are re-prioritising their travel experiences and choosing positive-impact tourism in their destination of choice - a method of travelling which leaves a place in a better state than how it was found - over the ‘traditional’ understanding of luxury.&nbsp;The ‘fusion’ of nature travel experiences and high-end hospitality is a sector poised for significant growth and expansion, as travellers move away from five-star hotels towards meaningful, connected travel experiences and options such as off-grid accommodations, solar-powered retreats and green construction materials.&nbsp;It’s also worth noting that today’s luxury traveller is much more likely to be younger. According to recent studies, the average age of travellers on private jets is 38, and while the 'Baby Boomer' generation still constitutes a large portion of the luxury segment, Millennial travellers spend an estimated $200 million on travel annually and make up 50% of the global market share.&nbsp;&nbsp;Younger travellers are those proven to want to, and are happy to pay for, travel as a priority compared to other generations, and the 'new luxury' traveller, as found by a recent McKinsey study, found that the 'aspiring' luxury traveller is growing in spending power. This younger demographic has been found to spend around $84 billion on luxury travel annually - more than any other cohort.&nbsp;These travellers may not have what is considered 'very high' or 'high' worth individually, and their earnings might not be the same as those in the ultra-wealthy segment. But factors like the growing wealth in China, for example, are contributing to a much leaner segment of the luxury travel industry who are younger and willing to spend a larger portion of their salaries on travel experiences.&nbsp;So, factoring what today’s younger travellers want into your recommendations when considering luxury is key, and this, of course, is sustainability.&nbsp;This is a unique position for both traveller and industry, given that in many cases, high-end travellers are in a position where they can support conservation efforts in the destinations they visit. To facilitate and leverage this, many existing and newly established luxury travel experience providers are offering unique experiences, creating their own conservation efforts which travellers can support, or donate to local efforts.&nbsp;For example, since the opening of the Phinda Private Game Reserve in South Africa, cheetahs have been successfully re-established, demonstrating the real-world impact that the luxury segment can have on conservation.&nbsp;&nbsp;How can Travel Distributors Leverage Nature Tourism?The increasing popularity of nature-based travel presents a significant opportunity for travel businesses currently offering travel products for this traveller type, or are wanting to broaden their appeal to this growing segment.&nbsp;Understanding the current and future demands of this traveller is key to success, and the four key sub-trends within nature travel we’ve discussed offer an introduction to the types of demands this traveller segment is making of the industry.&nbsp;Book a room with a viewAround 80% of travellers, according to recent studies, would prefer to stay in a location that offers a ‘prime viewing spot’ for natural phenomena such as the northern lights, and for geological phenomena like volcanoes, geysers, and hot springs. That’s not a decision-making factor to overlook.&nbsp;Offer seasonal experiencesWith Hotelbeds, you can offer seasonal deals and opportunities to clients to maximise your appeal to travellers no matter their destination, increasing the likelihood of securing those all-important sales.&nbsp;What’s more, Hotelbeds partners receive exclusive access to specially negotiated offers thanks to our expert sourcing and destination teams, neatly packaged in our global and regional campaigns.&nbsp;Understand your clients’ demands and offer accordinglyHowever, in an era where personalised offers are so vital for the consumer journey, success hinges on meeting this audience where they are – and that requires offering the right products at the right price, at the right time in a way that makes sense for that traveller or audience.&nbsp;As Hotelbeds, part of HBX Group, a leading travel ecosystem player in the B2B space, this is where we specialise, offering intuitive and innovative TravelTech solutions which reduce friction from the end-to-end travel experience, both for the end traveller and for travel industry professionals all around the world.&nbsp;An expansive global portfolio allows you to meet and exceed the needs of even more travellers in your ideal market – including 23,000+ in-destination experiences to better accommodate experience-first travel.Easy access to travel products with competitive, preferred conditions, exclusive availabilities, and differentiated rates as a result of our expert sourcing and destination teams.Sustainable Choices – our Sustainable Hotels Programme offers 40,000 options for eco-conscious travellers, including 5500+ single-use plastic-free accommodations.Our fast, intuitive API solutions mean you can take advantage of seamless distribution across even more booking touchpoints.Intelligent data-driven campaigns offer you the right price on travel products throughout the year, letting you capture and generate demand.A powerful online travel booking platform lets our web-based partners work and earn at speed, with complex algorithms, intuitive searches, and integrated revenue-boosting tools.Expert business insights to ensure you’re capitalising on every opportunity for growth, as well as competitor analysis, sales recommendations and sales optimisation.&nbsp;Sign up to join the Hotelbeds network today&nbsp;&nbsp;

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Travel Trends: Nature Tourism and the Evolution of the Adventurous Traveller

Inclusive travel is more than a trend. It’s a redefinition of what it means to truly welcome every guest. Hotels can join in by creating spaces and experiences that cater to all travellers — think features like smart room controls, activity recommendations for people with physical disabilities, or trained staff who are aware of diverse needs. These thoughtful touches show that your hotel values inclusivity, which in turn attracts guests.What are inclusivity and accessibility in the tourism industry?Inclusivity and accessibility in the tourism industry refer to making travel experiences welcoming, safe, and enjoyable for everyone, regardless of their background, physical abilities, age, gender, or other personal circumstances.The importance of inclusive and accessible travelNot everyone experiences travel the same way.&nbsp;Expedia’s Journeys for All report sheds light on the travel experiences of four underserved communities: Black travellers, Latino travellers, LGBTQIA+ travellers, and travellers with disabilities. Some key statistics from the report include:&nbsp;More than 80% of travellers from underserved communities prioritise destinations where they feel safe and welcome.&nbsp;Nearly half of them feel their identity restricts their travel options.&nbsp;Only 15% of underserved travellers feel well-represented in travel ads.&nbsp;68% would like to have advanced accessibility filters when booking online.&nbsp;For these travellers to have a smoother experience, inclusive and accessible travel needs to be more widespread in hotels, tours, and transportation.&nbsp;Increased accessibility benefits not only travellers, but also businesses. In fact, in 2025, UN Tourism called accessible travel a “game changer for improving mid- and low-season performance.” Indeed, an inclusive, accessible hotel attracts a wider range of loyal guests, while also strengthening your brand reputation.&nbsp;Making your hotel an inclusive place: 7 key areas to focus onTo create a hotel that’s welcoming for everyone, you may need to make some modifications to your property, invest in staff training, and explore partnerships with diverse travel partners. Here are the key areas to look at:Improving your hotel’s accessibilityConsider different types of accessibility in tourism. For example, physical accessibility supports guests with mobility challenges, and sensory accessibility helps travellers with hearing and visual impairments.&nbsp;Then, look for ways to improve your hotel’s rooms, common areas, and services. These include:&nbsp;Making sure there are ramps and lifts, or at least rooms on the ground floor&nbsp;Placing warning buttons, phones, and sockets at a height that wheelchair users or travellers with reduced mobility can reach&nbsp;Keeping hallways and corridors obstacle-free&nbsp;Offering leaflets written in braille for visually impaired guests&nbsp;Using bright, visual fire alarms and alarm clocks to make your hotel hearing accessible&nbsp;Assisting upon arrival, including help with luggage and check-in for guests with mobility or sensory impairmentsTraining your staff on inclusive practicesFor your hotel to attract diverse travellers, your staff needs to be aware of the challenges faced by different groups and how to address them. This is best done through professional training programmes, such as:&nbsp;Cultural sensitivity training: Staff learn about respecting dietary needs, cultural preferences, and communication styles of guests from different backgrounds.&nbsp;LGBT inclusion training: Programmes like Travel Proud by Booking.com familiarise customer-facing staff with the challenges faced by LGBT travellers.&nbsp;Accessibility training: Staff learn how to support travellers with disabilities or specific accessibility needs. A good example is The Accessible Group’s Inclusion Training, which offers role-specific guidance for all hotel staff, including housekeepers, receptionists, and marketers.&nbsp;&nbsp;Creating an inclusive work environmentA truly inclusive hotel embraces diversity, equity, and inclusion from within. Make sure all your employees feel valued and supported, and aren’t discriminated against based on their race, gender identity, sexual orientation, religion, age, disability, or background. This means hiring people from diverse backgrounds, offering equal opportunities for everyone, and gathering feedback from employees.Representing diversity in your marketingIn Expedia’s Journeys for All report, 70% of the underserved travellers said they would be more likely to plan trips when they see people they relate to in travel ads. It may be time to reassess your marketing initiatives. Do your website, social media, and promotional material reflect the diversity of the guests you want to attract? Or does it focus on a single demographic?&nbsp;Here, you’d want to represent diverse guests without reinforcing stereotypes or appearing inauthentic. Since this is a delicate balance, consulting hotel marketing experts will be a good idea.&nbsp;Personalising guest experienceAI and hyper-personalisation techniques can help make your hotel more inclusive. Here are some examples of how:&nbsp;Use a Customer Relationship Management (CRM) system: This will allow you to gather data from guests’ bookings, room and service preferences, and satisfaction surveys. You can then filter this data to identify recurring needs, which could be anything from wheelchair-accessible rooms to braille menus.&nbsp;Make tailored recommendations: You can use AI and machine learning to suggest meal options for vegetarian or vegan guests, recommend accessible travel activities to travellers who use a wheelchair, or create personalised loyalty programmes. These are only some examples.&nbsp;Consider voice-activated assistance and chatbots: Voice assistants can read out hotel information, services, or menus, while also helping guests control the room without moving around. This makes the hotel more accessible for low-vision guests and travellers with reduced mobility. As for chatbots, they can be helpful for guests with hearing impairments, as the output is usually text-based. International guests who don’t speak your language would also appreciate this feature, as chatbots can answer in different languages.&nbsp;Working with inclusive travel partnersAs the experiential tourism trend suggests, travellers want to connect with a destination and a culture instead of just ticking off tourist attractions. Your hotel can help guests find the best experiences through a wide range of partners, including travel agencies and tour operators. If you’re welcoming diverse guests, you’ll want to make sure these partners are inclusive and offer accessible experiences. For example, for nature travel activities, this could mean working with tour operators that offer wheelchair-friendly trails.&nbsp;You can connect with these travel partners on Hotelbeds — we have 50,000 travel agencies and 3,500 tour operators, including companies that prioritise inclusivity and accessibility.&nbsp;Updating your facilities, services, and reviews regularlyTravellers will want to research in advance to make sure they’re welcome in a specific destination or hotel. And this is no easy task.&nbsp;Recent reports suggest that finding information is difficult for diverse travellers. To be exact, 73% of Black travellers, 74% of Latino travellers, 71% of LGBTQIA+ travellers, and 67% of travellers with disabilities said finding travel information should be easier.&nbsp;Make sure your website includes detailed information about all your features, such as wheelchair-accessible hotel rooms, pet-friendly policies, and dietary requirements. You’ll also want to show reviews from diverse guests to build trust and make travellers’ research easier.&nbsp;Next steps for inclusive hospitalityEvery traveller deserves to feel safe, welcome, and cared for. By prioritising accessibility and inclusion in your hotel, you’d be doing your part. And your hotel would benefit from it in many ways — new guests, more travel partners, and an increased reputation.&nbsp;Hotelbeds makes it easier to reach inclusive travel companies and high-value guests. Become our partner today or log in to your account to get access to over 60,000 travel distributors operating in 190 source markets.&nbsp;Register your propertyFor more insights on this year’s travel trends, download our Travel Trends Report for 2025 below!

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Inclusivity and Accessibility in Hotels: 7 Key Areas to Focus on

Think of hotel marketing campaigns as a fast track to increase your exposure and bookings. At Hotelbeds, we hold quarterly and annual campaigns at strategic times, determined by our expert team and an advanced algorithm. Participating hotels get in front of thousands of travel distributors, as we promote them through various channels.&nbsp;Below, we answer all you need to know about Hotelbeds marketing campaigns, including how they work, how they drive results, and how you can join them.What are the Hotelbeds marketing campaigns?Hotelbeds marketing campaigns are global and regional campaigns that aim to increase bookings, visibility, and revenue for our partner hotels. What sets us apart is our B2B network of over 60,000 travel agencies, airlines, tour operators, online travel agencies (OTAs), among others. These travel partners represent high-value guests who book in advance, stay longer, and spend more.&nbsp;During the Hotelbeds campaign period, participating hotels gain increased visibility among these B2B travel partners at no extra cost, resulting in additional room nights. They only need to adhere to certain conditions determined by our advanced algorithm, and they’ll then benefit from increased exposure through landing pages, social media, emails, banner placement on our booking engine, and more.&nbsp;All campaigns are aligned with seasonal trends and market demands. They also take into account the peak travel times, as these are when our B2B partners are most likely to book. Some of our most popular campaigns include Black Friday, New Year Sales, and March Markdowns.&nbsp;Results: The value of Hotelbeds marketing campaignsHere are some statistics from some of our most popular campaigns from 2024 and 2025:&nbsp;Black Friday: Participating hotels performed 51% better than their benchmark on average.&nbsp;New Year Sales: Participating hotels performed 70% better than their benchmark on average.&nbsp;March Markdowns: Participating hotels performed 52% better than their benchmark on average.&nbsp;How do Hotelbeds’ marketing campaigns work?Below, find out more about how we organise, promote, and measure the results of these campaigns.When are hotel marketing campaigns set?Hotelbeds launches several themed campaigns every quarter. Some of these are global campaigns, centred around events like New Year and Black Friday, while others are regional, focusing on promoting a specific area.&nbsp;Before each quarter, you’ll receive an email outlining all the campaigns relevant to you, both global and regional. A few days before each campaign’s start date, we’ll follow up with another email to remind you that there’s still time to join. Besides these two specific emails, you’ll also hear about the campaigns in our newsletters and through the dedicated banner on our Partner Portal.&nbsp;Who can benefit from our campaigns?All Hotelbeds partners can participate in the campaigns free of charge, regardless of the property’s size, location, or category. There is only one condition: hotels must adhere to the commercial conditions, which will be communicated beforehand. In most cases, these include offering a specific amount of discount and having availability on certain dates.&nbsp;Not a Hotelbeds partner yet? Learn more about our B2B distribution strategy and how it can help your hotel.How do we promote participating hotels?When you participate in a campaign, we promote your hotel to our global or regional audience (depending on that particular campaign) who are actively looking to book during this period. Our promotion process includes:&nbsp;Creating landing pages and banners on Bedsonline's Booking Engine for travel agents and Hotelbeds’ Booking Engine for wholesale clients.&nbsp;Sending emails and newsletters to our network.&nbsp;Sharing social media posts in various languages.&nbsp;What tools do we use?Just like how hotels use AI to personalise their offerings, we use algorithms to define the optimal conditions for hotel performance during a campaign. These algorithms consider factors like property type, destination, and the traveller profiles who are most likely to book. Based on these insights, our teams create campaign criteria, such as the required discount that participating hotels must offer.How do we communicate results?At the end of each campaign, you’ll receive a final follow-up email outlining the campaign results. This email will include a comparison between similar hotels that participated in the campaign and those that didn’t, so you’ll clearly see the added value of joining the campaign.&nbsp;Boost your visibility and bookings through campaignsAll you need to do to join the Hotelbeds marketing campaign is to become a partner and keep an eye on your inbox. We launch campaigns every quarter, and send regular reminders on what you need to do to join them.&nbsp;Not a Hotelbeds partner yet? Register your property today to access over 60,000 travel distributors, including travel agencies, tour operators, airlines, and affiliates in more than 190 global markets.&nbsp;Register your property

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 Hotelbeds' Marketing Campaigns: Expand your hotel’s visibility and bookings

&nbsp;What are detour destinations?A ‘detour’ destination is a lesser-known location near a popular tourist area or an alternative destination that offers similar experiences. While this growing demand for ‘sister’ destinations is not new, this travel trend can be intrinsically linked to a focus on seeking respite from overtourism, genuine interactions and refreshing perspectives on a region or country, as one of the key drivers for why ‘detour’ and alternative destinations are on the rise. Forbes has termed this sentiment ‘untouched tourism.’&nbsp;The Rise of the ‘Detour’So, why are alternative destinations a key consideration this year and as the travel industry evolves?&nbsp;Overtourism vs authenticityToday’s traveller seeks more authentic connection during their trips, but overtourism has led to significant crowding, local unrest, environmental damage, and negative impacts on local communities. Consequently, an increasing number of travellers are opting for ‘detour destinations’ to achieve their desired genuine connection and authentic experience, with research showing that approximately 63% of travellers are likely to choose a detour destination on their next trip, as suggested in a recent Expedia report.&nbsp;As a few examples, instead of the Bahamas you might send travellers to Kaua’i; Reims instead of Paris; Fukuoka instead of Tokyo or Osaka; Cozumel in place of Cancun; Waikato for travellers wanting Auckland; and Abu Dhabi instead of Dubai. Stand-out growth in travel to new and emerging markets is also expected, including the likes of Saudi Arabia and Albania as two examples, which achieved visitor arrival growth of 80% and 74% respectively in 2024 compared to 2019.&nbsp;Responsible travelFirstly, travellers are increasingly aware of the impact of travel on the environment, local communities, and economies. Although about 83% of people agree that responsible travel is important (as suggested by Booking.com's recent Sustainable Travel Report) there remains a gap between sentiment and action. Here is where the responsibility falls on travel distributors to facilitate sustainable travel choices, such as promoting alternative destinations to alleviate overtourism, which we explore further in this article.&nbsp;Personalised itineraries and 'niche' travelWith the rise in traveller preference for tailor-made travel experiences and the growth of 'niche' tourism, this can extend travellers itineraries beyond traditional sightseeing to more personalised trips that include ‘secondary’ destinations to satisfy their unique values and interests.&nbsp;&nbsp;However, when it comes to experience tourism, key drivers of demand are gastronomy, music and events tourism, and film and tv tourism, termed ‘set-jetting’.&nbsp;Budget-consciousnessWhile travellers intend to spend about 9% more on travel this year, demand for cost-effective alternatives is not slowing down. For example, if travellers can’t afford Tokyo during peak season, Yokohama, just a short train ride away, offers a similar experience.&nbsp;Sustainable regulation is on the riseWith many popular countries suffering from the effects of overtourism, increased regulations are becoming more common. Short-term rental bans, heightened tourism taxes, emission mandates, and even reservation systems in some popular destinations are expected to impact travel bookings and in-destination experiences.&nbsp;Additional Factors Shaping the Demand for DetoursJust who, and what, are we seeing as impactful drivers of this demand for alternative destinations, and why does it matter?Gen Z as Detouring TrailblazersOver the past decade, the travel landscape has been reshaped by the growing presence of the youngest generation of travellers: Gen Z.&nbsp;It is no surprise that detour destinations and alternative locations are becoming key trends for travel buyers, sellers, and distributors across the industry. Young travellers are not ‘the next generation of travel’, they’re making significant waves in the industry now.&nbsp;Gen Z travellers are incorporating a humanistic element into their travel experiences, much more so than previous generations. The shift towards increased authenticity, experiential tourism, and preference for local immersion, may be popular with Millennial travellers, but Gen Z is amplifying the demand for people-first travel.&nbsp;Not only do 57% of global travellers express a keen interest in the ‘next best thing’, aligning with this surge in preference for new destinations and unique experiences, but 70% of Gen Z travellers actively look for travel experiences which are ‘off the beaten path’ and which their family and friends might not be aware of.&nbsp;Mental health mattersAlongside this consciousness around unique experiences, around 73% of Gen Z travellers plan holidays and leisure trips to enhance their mental, physical, and emotional well-being, and 61% specifically look for personal wellness and well-being experiences.&nbsp;These key motivators are crucial to consider as travel distributors, especially when it comes to which products and places might resonate with this large travel segment, and also where any gaps in your portfolio or offering might be present.&nbsp;De-influencing as a CountertrendThe rise of social media has given birth to the concept of ‘de-influencing,’ which is increasingly becoming a backlash against the influencer market. De-influencing seeks to counteract the trends and consumer habits that influencers typically promote and get us to rethink what we buy, or book.&nbsp;This movement highlights the negative impacts of consumerism on both the environment and mental health. When it comes to travel and tourism, this concept applies to ‘de-influencing’ travellers from visiting overcrowded areas, offers alternatives and unknown areas which might offer a similar experience, and in some cases, discourages tourism altogether for its impact on the environment.&nbsp;While the aim, naturally, is to continue selling travel, this notion of 'de-influencing' popular choices can be better considered as 're-influencing' travellers to consider the repercussions of viral locations, and the impact this has on local communities, the environment, and also the authenticity of the experience.&nbsp;&nbsp;This notion of 're-influencing' more positive travel behaviours, and 'de-influencing' visitation to popular hotspots also impacts more than just the end travellers' experience. During the pandemic, travel and hospitality was one of the hardest industries hit, and regions like Asia Pacific experienced a 95% drop in international arrivals from January 2021. Now, underserved and underrepresented communities can benefit from renewed and redirected attention and visits from international and domestic travellers alike.&nbsp;While the influencer economy is valued at approximately $250 billion, with Goldman Sachs predicting it will grow to nearly half a trillion dollars by 2027, the message of de-influencing resonates strongly with younger audiences. On platforms like TikTok, billions of views have been generated on 62,000 relevant posts, signalling that savvy consumers are taking heed of this growing movement.&nbsp;This is especially relevant when it comes to the 'Instagram vs. Reality' epiphany that many people experience when visiting a viral destination or place, which again, ties back to the notion of wanting to escape overcrowding, and the occasionally disillusioned view of a destination new visitors can have thanks to expectations driven by social media.&nbsp;&nbsp;‘Dupes’ Are the New Next Best ThingAn increasing number of travellers are embracing an ‘against the grain’ mindset – one which has always present in adventurous travellers, the travel segment previously commonly seen detouring from the norm, and seeking remote places.&nbsp;But ‘detour’ isn’t synonymous with ‘remote’, and in fact the intersection between that adventurous mindset of wanting to discover something new, and the desire for genuine connection is where the magic of the ‘detour’ destination lies. This is why ‘dupes’ - destinations that ‘feel-like’ their more popular counterparts - are rising in popularity and could very well be the key for travellers who don’t want to venture too far outside their comfort zone when it comes to avoiding crowds.&nbsp;An increasing number of social media posts feature ‘feel-alike’ alternatives to popular destinations, with #dupe on TikTok accruing 5.9 billion views. The trend involves travellers opting for lesser-known ‘second’ or ‘sister’ cities as alternatives to overrun tourist hubs.&nbsp;Similarly, searches for ‘hidden gem holiday destinations’ have surged by 150%, confirming that alternatives represent the future of many travel experiences. Flight data reinforces this trend, showing remarkable increases in interest for destinations such as Taipei (up 249%), Curaçao (185%), Perth (109%), and Liverpool (97%), all emerging as appealing options compared to their more popular counterparts.&nbsp;Promoting and booking these alternative destinations not only addresses the challenges of overtourism but also enhances the overall travel experience for the end traveller, fostering deeper connections with places previously overlooked. This, combined with a genuinely valuable portfolio, makes any travel distributor a go-to provider for today’s traveller.&nbsp;The Responsibility of Tourism DispersalAccording to recent McKinsey &amp; Company analysis, around 80% of travellers visit 10% of the world’s top tourist hot spots, and in response to the challenges posed by overtourism, many destinations are actively advocating for a more even distribution of tourism throughout their regions.&nbsp;This can be seen recently in France for example, where approximately 80% of tourism is concentrated in just 20% of the country. To combat this, the government recently launched a €1 million campaign encouraging both domestic and international travellers to explore beyond popular hotspots.&nbsp;&nbsp;In a similar vein, the implementation of protective measures by local governments, such as higher tourism taxes during peak seasons and short-term rental bans, is increasingly bringing the adverse effects of unsustainable tourism to the forefront for modern travellers – not to mention impacting their experience.&nbsp;Here, it’s clear that there lies a measure of responsibility on travel sellers and distributors worldwide to alleviate the pressure on heavily impacted tourist areas, for local communities, host regions and the experience of the end traveller.&nbsp;In fact, in an effort to counter overtourism, Intrepid Travel even created a ‘Not Hot’ list in collaboration with Globetrender, highlighting 10 underrated destinations ideal for exploration.&nbsp;These locations are unveiling new routes of travel, improving their infrastructure, launching incentivising initiatives to make them unmissable when it comes to visitation, attention, and conservation. All of which are key factors when it comes to sustainably diversifying tourism levels around a region. Some of these featured destinations include Gilgit-Baltistan in Pakistan, Disko Island in Greenland, and Accra in Ghana, among others.&nbsp;This is a prime example of accountability when it comes to diversifying traveller awareness of alternative destinations, but also of recognising the shift that must take place to alleviate the strain felt by that smaller percentage of the world’s locations which accommodate the vast majority of global tourism.&nbsp;Booking Alternative Destinations for Today’s TravellerIn an era characterised by hyper-personalisation and overtourism, travellers are on the lookout for experiences tailored to their individual preferences, while simultaneously getting a ‘real’ flavour of their destination and avoiding crowds of visitors all doing the same. Therefore, for those seeking alternatives to the typical ‘must-see’ sites, a comprehensive portfolio of unique travel options is necessary to meet their needs.&nbsp;But not only this, you need to be able to offer the right products at the right price, at the right time.&nbsp;As Hotelbeds, part of HBX Group, a leading travel ecosystem player in the B2B space, this is where we specialise, offering intuitive and innovative TravelTech solutions which reduce friction from the end-to-end travel experience, both for the end traveller, and for travel distributors all around the world.&nbsp;An expansive global portfolio allows you to meet, and exceed, the needs of even more travellers in your ideal market with easy access to competitive conditions.Including preferred conditions, exclusive availabilities and differentiated rates.Our fast, intuitive API solutions mean you can take advantage of seamless distribution across even more booking touchpoints.Intelligent data-driven campaigns offer you the right price on travel products throughout the year, letting you capture and generate demand.A powerful online travel booking platform lets our web-based partners work and earn at speed, with complex algorithms, intuitive searches, and integrated revenue-boosting tools.Expert business insights to ensure you’re capitalising on every opportunity for growth as well as competitor analysis, sales recommendations and sales optimisation.&nbsp;Sign up today&nbsp;To start your journey with Hotelbeds, and position your business as a key player in the industry with the helping hand of our powerful, business-enhancing tools and platforms.&nbsp;&nbsp;

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hotelbeds detour destinations

Travel Trends: The Rise of Detour Destinations

&nbsp;As part of HBX Group, it’s our mission to connect the often disparate players within the travel industry with tech-first solutions that cater to individual business needs.&nbsp;Our API solutions, gathered together into our powerful API Suite, are no different, with three solutions built to empower your business and activate an optimised travel booking process and experience for both your business and end customers.&nbsp;Depending on your company’s size and scope of operations, you can pick the right framework to integrate into your existing system, with an API solution that can be tailored to your exact needs.&nbsp;Sign up today to discover a faster, more intuitive booking experience which reduces end-to-end friction.&nbsp;But first...&nbsp;What is an API?An Application Programming Interface (API) is a connection between two or more computer systems, and enables communication between these systems.&nbsp;The use of an API of course depends on a distributor's business model, and there are a number of benefits and considerations that should be factored when it comes to this TravelTech solution:API solutions are tailormade to your unique business modelUsing an API enables a higher volume of products to be sold and distributed, at different rates to different kinds of clients – (for instance, Online Travel Agents, Wholesalers, and so on.)APIs usually require higher investment and are more complex, with a slower time to marketThis type of solution also usually requires higher monitoring and optimisation compared to our web solutions.Why are APIs Beneficial?Did you know that during 2024, around 80% of the global hotel sales volume was sold through API? Utilising an API can allow you as a travel business to:Stay ahead of hospitality and tourism tech trends to create multifunctional, user-friendly experiences for travel bookers.Take advantage of travellers’ increasing prioritisation of travel marketplaces that consolidate travel product lines such as accommodation, experiences, transfers and car hire.Enhance booking platforms with additional functionalities that result in better booking experiences for customers.&nbsp;The Different API Integration TypesIn-HouseHere, the hire of the developers to integrate the API is organised by the business itself, and offers several benefits:This way of integrating is completely personalised to your organisation's needs and requirements.Your in-house developed integration would connect directly to our Hotelbeds system.All mapping will be done by internal logic teams, or another company hired by you, to provide mapping and content services.All changes are only applied to your unique integration, thanks to this singular point of connection and management.This method of integration often results in a bespoke portfolio, as the integration is defined based on granular details and ways of working, set up by your business.&nbsp;Integrating in this way with a large-scale travel partner like Hotelbeds can provide numerous benefits, with the main value being that this type of integration is bespoke to your business needs.&nbsp;In-house integration also means that when it comes to new product opportunities available to map using our Content API, for example, is quicker when done using in-house integration.&nbsp;Your business will have the ability to check this Content API on a regular basis for new opportunities such as newly onboarding hotels or products, and can map this into your offering as soon as its available in our Content API. This is also where your Account Manager will usually provide a notification of new hotels or products added and which are available to map.&nbsp;This process can be done regularly and under your control, compared to third party managed API, where you would need to wait for this company to map any new products entered into the mapping algorithm and for the correct codes to be assigned.Third Party ManagementHandled by specialist IT companies, this type of API integration:Operates on a business model designed to integrate as many high-quality providers as possible, rather than a bespoke integration developed in-house.Usually offers several product lines (such as accommodation, experiences, transfers and car hire).Is developed and then offered in a similar way to all clients – i.e. is not tailormade.Is offered on a rolling charge basis, such as via a monthly fee or cost per booking, and additional implementation is not normally included.Does not usually have mapping restrictions or specific product limitations compared to an in-house API integration.Is usually less costly and facilitates a quicker time to market.&nbsp;This method of integration is usually more beneficial for smaller businesses, rather than developing in-house solutions.&nbsp;With third party managed integrations, API Suite certifications will usually be handled differently, to ensure that all features are available for clients.&nbsp;Whether you have your own technical teams to develop your own personal integrations, or you want to go live as soon as possible with fast, effective integrations handled by a third party, we accommodate your unique needs when it comes to our API connectivity solutions.&nbsp;Our Comprehensive API SolutionsWhat do we offer? Our Hotelbeds API solutions are made up of three APIs, all designed to suit your individual needs.The Main Benefits of Hotelbeds’ API SolutionsQuick access to a global inventory of accommodations, experiences and mobility products like transfers and car hire.Streamlined integration of reservation details into websites and apps.Simple search for travel product options.Quick and direct confirmation of bookings.Tools for partners to manage and update their inventory.Live-updated pricing information on pricing and availability.Reporting and analytics features to track booking performance and user engagement.Booking APIStreamline your booking funnel with our API Suite’s powerful Booking API to deliver a fast, intuitive booking experience with the following features:Fast and easy integrationMobile-friendlyInstant booking confirmationFlexible check-in datesFind products by geolocation and keywordsPush notificationsAdvanced filtering options&nbsp;This API solution allows end-to-end management for all bookings, making the online booking experience seamless for both travel distributors, aggregators and end customers.Content APIAccess the power of content that converts with our Content API, including detailed factsheets with relevant static information, as well as API code mappings (countries, destinations, segments) and more.Your customers want to see what they're booking, and with our Content API you can:Showcase detailed descriptions, high quality photos, and essential property details across an expansive portfolio.Upsell bookable activities and experiences by offering factsheet content as well as API code mappings at the time of booking.Tailor product offerings on an individual customer basis and benefit from increased revenue opportunities.&nbsp;Please note: this Content API is not currently available for our Mobility partners – such as car hire and transfers.Cache APIThis API offers crucial portfolio information which can make or break the sale, including prices and rates, modalities, operational dates and more.Unlock faster, more efficient travel booking experiences with our Cache API:Instantly accessible, highly accurate pricing and availability all in one place, which enables increased search accuracy.Store key information locally for faster, more efficient searches, even during high-traffic periods.&nbsp;Uplift your revenue opportunities because of a more streamlined booking experience, offering travellers the information they want, when they want it.Booking vs Content API – what's the difference?Booking API – this API is designed to return results in a simple format in the shortest time possible. To achieve this, we limit the size of the response messages, returning only the dynamic information of the booking process, including the rates, and booking flow.&nbsp;Content API – this API is designed to return all static information needed to operate the Booking API as simply, but effectively, as possible. This is faster and more reliable than having this static information on a File Transfer Protocol (FTP) server.&nbsp;How can you access our API Solutions?Our API Solutions can be easily access using our Developer Portal, and gaining access to our fast, light APIs is as simple as:Register - for a free API Key. Access to Evaluation Plan and a generic Key (without specific pricing or commission rules)Complete Your Profile - introduce the information needed for us to best assess your commercial needs.Get Certified - ensure that your XML integration is performed correctly. Get in touch with our API experts to assist youGo Live - start delivering to your customers, generate bookings and uplift your business.&nbsp;For smaller businesses looking to expedite their time to market while also keeping budget constraints in mind, partnering with an IT company could be the optimal solution to meet your requirements cost-effectively.&nbsp;Our suite of open APIs, our Booking API, Cache API and Content API, are all created to enhance the developer experience and make the booking process easier, faster and more intuitive.&nbsp;Get started if you’re not one of our valuable clients – and sign up today.&nbsp;

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hotelbeds API solutions

Travel Tech Solutions: An Introduction to Hotelbeds' API Suite

The desire to connect with nature and explore new landscapes has always been a driving force behind tourism. However, in recent years, the industry has undergone a transformation.&nbsp;Travellers are no longer just seeking natural beauty; they want immersive and meaningful experiences that combine adventure and relaxation.&nbsp;According to a report by WTM and Tourism Economics, compared to five years ago, 34% of consumers reported a growing interest in rural and nature-based tourism, while 29% indicated increased interest in adventure travel.&nbsp;For hoteliers, this boom presents a golden opportunity to diversify your offering and attract a growing audience that values authentic and sustainable experiences. In this article, we delve into what nature tourism entails, key sub-trends to watch, and tips on how to make the most of this trend.&nbsp;Why has nature tourism increased in recent years?Nature-based tourism is now one of the fastest-growing sectors within the global travel industry. This trend is driven by increased awareness of sustainability, the rise of wellness tourism, and a growing interest in outdoor adventure tourism following the COVID-19 pandemic.&nbsp;The pandemic drastically changed how people perceive travel. Lockdowns and movement restrictions forced many to stay indoors, leading to a greater appreciation for open spaces and the tranquillity that nature offers. As travel resumed, many sought adventure tourism destinations that provided fresh air, peace, and outdoor activities.&nbsp;Furthermore, nature-based tourism has played a crucial role in economic recovery, particularly in rural areas. For example, according to the World Bank, wildlife tourism in Africa generates over $29 billion annually and employs 3.6 million people.&nbsp;By investing in nature tourism, destinations not only attract visitors but also create jobs and fund conservation efforts.&nbsp;Benefits of nature tourism for local communitiesNature travel brings economic and social benefits to local communities by generating employment and supporting conservation efforts.&nbsp;Many rural and indigenous communities have found eco-tourism to be a sustainable source of income that also promotes cultural exchange.&nbsp;Additionally, this type of tourism helps fund the preservation of national parks, protected areas, and key ecosystems.&nbsp;Hotels can contribute to these efforts by hiring local guides, sourcing products from nearby farmers, and developing eco-friendly initiatives that involve the community.&nbsp;This not only enriches the traveller's experience but also promotes the sustainable development of the destination.&nbsp;4 emerging trends in nature tourism to watch in 2025When it comes to outdoor travel, several sub-trends should be considered, which hotels can leverage to attract more travellers and create unique experiences for them.&nbsp;This type of tourism is based on the so-called experiential travel trend, which has been highly successful in recent years.&nbsp;1. Noctourism: the appeal of the nightNoctourism is gaining popularity as travellers seek unique ways to experience nature after sunset. This trend includes activities such as astrotourism, nocturnal wildlife encounters, and exploring bioluminescent beaches. Some examples of perfect destinations for noctourism include:&nbsp;Monfragüe National Park (Spain): Ideal for stargazing and nocturnal wildlife observation.&nbsp;Bioluminescence in Mosquito Bay (Puerto Rico) or the Maldives: A fascinating natural phenomenon where waters glow at night due to marine microorganisms.&nbsp;Atacama Desert (Chile): Considered one of the best places in the world for astronomy.&nbsp;How hotels can adapt:&nbsp;Offer stargazing experiences with telescopes and expert guides.&nbsp;Organise nocturnal safaris to observe wildlife in its natural habitat.&nbsp;Include observation terraces in the hotel.&nbsp;Arrange guided nocturnal activities.&nbsp;2. Coolcationing: seeking cooler destinations to escape the heatClimate change has led to rising summer temperatures in many regions, driving a new trend: ‘coolcationing’, or seeking cooler destinations to avoid extreme heat. These destinations include:&nbsp;The Swiss Alps and other European mountain regions: Now attractive in summer for hiking and mountain lakes.&nbsp;The Scandinavian coast (Danish Riviera, Norway, Iceland): A refreshing alternative to conventional beach tourism, now positioned as a summer destination.&nbsp;Patagonia (Argentina and Chile): Ideal for ecotourism and glacier viewing.&nbsp;The Rocky Mountains (USA and Canada): Offering hiking and adventure sports.&nbsp;Tips for hoteliers:&nbsp;Promote the coolness of their location with summer activities such as hiking or water sports in lakes and rivers.&nbsp;Offer stays in accommodations with panoramic views and open terraces.&nbsp;Create wellness packages with saunas, spas, and relaxation experiences in natural settings.&nbsp;Utilise seasonal marketing to attract visitors outside the traditional peak season.&nbsp;3. Travellers seeking natural phenomenaThe desire to witness extraordinary natural events is attracting more tourists to specific destinations, known as phenomena travel. Some examples of the most appealing natural events are:&nbsp;Solar and lunar eclipses: Such as the total lunar eclipses on 14th March and 7th September, and partial solar eclipses on 29th March and 21st September.&nbsp;Northern lights in Norway, Canada, and Finland.&nbsp;Active volcanic eruptions, such as in Iceland or Hawaii.&nbsp;Wildlife migrations, such as the Great Migration in the Serengeti or penguin gatherings in Australia.&nbsp;Recommendations for hoteliers:&nbsp;Create special packages for astronomical events with exclusive viewing areas.&nbsp;Offer volcano tourism experiences with expert guides.&nbsp;Organise tours to observe wildlife migrations.&nbsp;&nbsp;&nbsp;4. Outdoor adventure travellers: adrenaline-seeking travellersAdventure tourism remains a high-growth sector. According to Bismart, the global hotel industry is set to reach $1,063 billion by 2028, largely driven by the demand for outdoor experiences.&nbsp;‘Outdoor adventure travellers’ seek extreme experiences in natural settings, combining adrenaline with a connection to nature. This is a diverse segment, ranging from occasional hikers to elite athletes. Popular activities include:&nbsp;Trekking in national parks (e.g. Torres del Paine, Yellowstone).&nbsp;Rafting on rivers such as the Zambezi or the Colorado.&nbsp;Rock climbing in destinations like Patagonia or the Dolomites.&nbsp;How hotels can adapt:&nbsp;Partner with local tour operators to offer adventure packages.&nbsp;Implement safety systems and insurance for extreme activities.&nbsp;Provide post-adventure relaxation options (spas, massages, yoga).&nbsp;How can hotels capitalise on this trend?At this point, we have already discussed why nature tourism is worth paying attention to in 2025. There are numerous ways in which hotels can benefit from it, and here are some tips you might consider integrating into your property.&nbsp;In general, we recommend you research what nature tourist attractions are nearby your property and try to incorporate products/services that are related to them.&nbsp;Offer exclusive observation packages and special accessHotels can leverage their location to offer unique experiences, such as:&nbsp;Themed stays around natural phenomena.&nbsp;Wildlife observation programmes in collaboration with local biologists.&nbsp;Adventure excursions with specialised guides.&nbsp;Create nature-inspired spacesTravellers seek accommodations that bring them closer to the natural environment. To achieve this, hotels can:&nbsp;Include rooms with panoramic views and private terraces.&nbsp;Use sustainable materials and biophilic décor.&nbsp;Incorporate outdoor common areas, such as fire pits or open lounges.&nbsp;Promote sustainable practicesAccording to Emersion Wellness, travellers are increasingly interested in hotels with eco-friendly practices. Some strategies include:&nbsp;Reducing plastic use and opting for local products.&nbsp;Implementing renewable energy and energy-efficient technologies.&nbsp;Participating in environmental conservation programmes.&nbsp;If you’d like to learn more tips and recommendations on this subject, don’t miss this comprehensive article on hotel sustainability and this one with our guidelines for obtaining sustainability certifications.&nbsp;Offer wellness activities in natureWellness tourism and a connection with nature go hand in hand. Attractive options include:&nbsp;Outdoor or beach yoga classes.&nbsp;Spas offering natural treatments.&nbsp;Mindful hiking or ‘forest bathing’.&nbsp;&nbsp;The challenges of nature tourism and the importance of conservationDespite the benefits, travel in nature can generate negative impacts if not properly managed. The increase in visitors to fragile ecosystems can lead to resource overuse, wildlife disruption, and waste generation.&nbsp;It's crucial that hotels adopt sustainable practices to minimise their environmental impact.&nbsp;Strategies such as limiting visitor numbers, reducing single-use plastics, and providing environmental education for tourists can help protect ecosystems and ensure that nature tourism remains a viable long-term activity.&nbsp;Conclusion: Nature tourism is a major opportunity for hotelsThe rise of nature tourism in 2025 represents a significant opportunity for hotels looking to diversify their offerings and attract travellers interested in authentic experiences.&nbsp;By prioritising sustainability, offering memorable outdoor activities, and collaborating with local communities, hotels can benefit from this ever-growing trend.&nbsp;Nature tourism is just one of the six major travel trends to watch for in 2025 for hoteliers. Would you like to go further and discover what other trends you should have on your radar, as well as receive practical tips to make the most of them? Download our free 2025 travel trends guide below.&nbsp;On the other hand, when it comes to distributing your rooms, Hotelbeds can give you a hand. Hotelbeds is the B2B platform that simplifies your hotel distribution. We connect your property with over 60,000 global distributors, bringing you high-value guests without competing with your direct channel. Discover more about what we do and why B2B distribution can be helpful here.&nbsp;And if you’re ready and want to register, click the button below and join Hotelbeds today.&nbsp;Register your property

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Nature Tourism and Hotels: This is How You Can Succeed in Creating Outdoor Experiences

In such a competitive market, reaching high-quality guests can be a real challenge. By 'high-quality guests', we mean those who are not solely driven by discounts but seek premium experiences and bring greater value to your hotel.&nbsp;At Hotelbeds, we specialise in attracting this type of guest. Our distribution strategy is built around this concept, setting us apart from other hotel distribution channels.&nbsp;However, we understand that the phrase 'attracting high-value guests' can seem somewhat broad. That’s why, in this article, we explain exactly what we mean by this type of guest, what you can expect, and how we ensure they reach your property.&nbsp;Let’s go step by step.Hotelbeds' B2B distribution: the key to successTo begin with, at Hotelbeds, part of HBX Group, our premise is simple. Accommodation providers like you—whether you are an independent hotel, a hotel chain, a hostel, a boutique hotel, or any other type of lodging—list their rooms on our platform, making them available to more than 60,000 travel distributors.&nbsp;These distributors include travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.&nbsp;In practice, as a hotelier, you simply upload your rooms and rates onto our platform. This can be done via our Partner Portal, through the integration with your channel manager, or other options. Once uploaded, your rooms become available in our booking engines (Hotelbeds for wholesale distribution and Bedsonline for retail travel agents).&nbsp;A key aspect of our distribution is that we segment these 60,000+ distributors into 11 different types and monitor their onward distribution to ensure proper rate management and adaptation to various business needs.&nbsp;In short, our goal is to simplify the distribution of your rooms, allowing you to access a global market without the need to negotiate individual contracts with each distributor.&nbsp;Moreover, this model doesn't impact your direct channel, as we don’t target end consumers who plan their own trips. Instead, we focus on a guest profile that accesses your hotel through travel companies. You can learn more about our B2B hotel distribution strategy here.&nbsp;Now, let’s have a closer look at the type of guests you can expect through this distribution model.&nbsp;What do we mean by 'high-value guests'?Let's now explore the profile of the guests who will be staying at your property.&nbsp;Our B2B distribution not only expands your reach but also connects you with a high-quality guest base. Since we work with travel companies, many of them package your rooms with activities, transfers, and other services. This results in a different guest profile from those who book through other channels such as OTAs.1. Long-haul travellersThe customers who typically book these travel packages are primarily international travellers. In fact, 70% of our partners' bookings come from long-haul guests, with an average daily rate 35% higher than that of local or regional guests.&nbsp;These markets are particularly valuable for the hotel industry, as international travel requires planning, time, and a substantial budget. That’s why many people turn to travel agencies to organise their trips.&nbsp;According to Mr. Pilho Kim, Senior Manager at Hotel The Designers Cheongnyangni (South Korea):&nbsp;‘Our guests not only come from local and neighbouring countries, but also from long-haul markets, proving that Hotelbeds can expose the hotel to hard-to-reach markets. And this diversification of our business partners contributes greatly to our sales improvement in securing quality customers.’&nbsp;Find out more about their success expanding into international markets.&nbsp;2. Advanced bookings and longer staysSince guests that book with Hotelbeds' partners typically travel from far away, this brings certain advantages to your hotel:Longer stays: The average length of stay for these guests exceeds four nights, optimising occupancy and reducing operational costs per guest.&nbsp;Advanced bookings: These travellers usually book at least two months in advance, helping you with better planning and budgeting.&nbsp;&nbsp;3. Higher-spending guestsGuests who book with Hotelbeds's partners generally have a higher budget than local travellers. Additionally, as they have paid for their trip in advance, they are more willing to spend on additional experiences at the hotel, such as cocktails, spa treatments, or transportation services.According to our data, guests secured through Hotelbeds spend 30% more on additional services compared to other travellers.&nbsp;4. Reduced cancellation ratesCancellations can be frustrating and impact your hotel’s revenue. However, the guests we provide are more likely to keep their bookings, as they have invested considerable time and money in planning their trips.&nbsp;High-value guests with Hotelbeds: one of our best benefitsWe hope this article has helped you gain a better understanding of what we mean by high-value guests and why it is one of Hotelbeds’ key benefits.&nbsp;Additionally, we not only focus on long-haul markets, but domestic markets also play a crucial role in our distribution strategy.&nbsp;Remember that with Hotelbeds, you can reach the type of guests that best suit your property, without having to negotiate one-on-one with each distributor.&nbsp;With our single contract, you can easily access all these distributors. Simply tell us which market you would like to enter, and since Hotelbeds already has a global network of more than 60,000 distributors, you will be able to distribute your rooms directly through them. Find out more about our benefits for hoteliers like you.&nbsp;And if you’re ready to take the first step, click on the button below, complete the non-obligation form, and our team will get in touch with you to answer any questions you may have.&nbsp;Register your property

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What Type of Hotel Guests Will You Attract with Hotelbeds?

Travel is getting more personal.&nbsp;Customisation in the travel industry is rapidly growing, with forecasts predicting that global personalisation in the travel market is expected to increase at a compound annual growth rate (CAGR) of around 17% between 2022 and 2032.&nbsp;Of course, personalisation in travel as a concept is not new – especially when it comes to the hospitality experiences to which travellers have become accustomed. However, travel continues to get more deeply personal, and this is reflected in the global appetite for bespoke experiences, with the global customisation and personalisation in travel market size expected to reach US$620.71 million by 2032.&nbsp;Technology is shaping nearly every aspect of personalisation, enabling new ways of offering bespoke travel experiences across the industry. As part of that, artificial intelligence (AI) is everywhere, not just in the travel and tourism industry, and its integration isn’t slowing down. In fact, it's estimated that around 60% of global businesses have implemented AI tools to improve customer service and efficiency.&nbsp;So, what are some key examples of how AI and hyper-personalisation is used effectively, and how does this benefit travel businesses across the industry?&nbsp;Before we get into that, however, why not explore how we at Hotelbeds offer intelligent, data-driven solutions as a leader in the TravelTech space and as part of HBX Group, by discovering how we enable success for travel businesses across the industry.How Does Technology Enable Hyper-Personalisation?AI and Machine Learning - analysing traveller data to identify patterns and preferences and enabling advanced data analysis to anticipate needs.AI Chatbots - providing real-time, personalised assistance.Location-Based Services - offering relevant deals based on a traveller's location.Virtual Tours – showcasing facilities and experiences to help potential travellers understand offerings.Big Data – the collection and analysis of large volumes of information to gain valuable insights into customer behaviour.Customer Relationship Management (CRM) systems - centralise guest data and collect information from multiple touchpoints.&nbsp;Hyper-Personalisation is the Future of Customer ExperienceThe theory of hyper-personalisation is that it’s the most advanced way that brands can tailor their marketing to individuals, through the use of analytics, AI and automation. But, what does it mean in practice?&nbsp;At our recent HBX Group MarketHub summit, our Senior Vice President for Global Sourcing, Paul Anthony, broached the topic of hyper-personalisation. In his panel, he suggested that: ‘Hyper-personalisation is the holy grail in travel, creating that ‘one-to-me' experience.’ Driving customer experiences pre- and post-booking, which are seamless, frictionless, and tailored to their personal needs and preferences.&nbsp;When it comes to the customer experience, hyper-personalisation and AI play a role in allowing travel companies to determine the needs and desires of their audiences at a much more granular level.&nbsp;AI tools enable companies to deep dive, and better profile their audiences – both ideal and current – therefore empowering these companies with customer knowledge which can be used to improve the experience for our customers with more personalised experiences.&nbsp;This manifests in a number of ways:Hyper-local RecommendationsTechnology is destined to play an expanded role in developing experiences in this sector. In-house trained AI models are increasingly delivering personalised recommendations for travellers to explore local destinations. This is currently employed by many operators, like SmartGuide, who offer personalised itineraries for over 100,000 destinations.&nbsp;Personalised Travel ExperiencesTools like Insights – our powerful, customisable tool which offers market-specific recommendations – and Google Travel curate itineraries based on traveller preferences, while startups like Bigfoot’s LightFoot chatbot uses natural language processing for intuitive interactions.&nbsp;Meanwhile, ‘personalised flying’ is expected to be a key trend going forward, thanks to airlines combining algorithmic entertainment with hyper-personalised in-flight systems.Predictive Analytics and Dynamic PricingWhen it comes to predictive analytics, the use of temporal fusion transformers, or TFTs, is making waves at HBX Group, our parent company. A complex attention-based architecture specifically designed for time series forecasting, a temporal fusion transformer captures temporal-based patterns across multiple time sequences. This allows for: multi-horizon forecasting, interpretable predictions, and probabilistic forecasting.&nbsp;What does this mean for you? The use of TFTs allows companies like us to predict bookings, revenue, and market trends with precision. We can forecast sales opportunities to a high level of accuracy, maximising your potential thanks to the power of predictive analytics.Hyper-Personalisation and HospitalityIn hospitality, many hotels are leaving behind the basic offerings of old, and introducing new ‘value adds’ for guests to set them apart.&nbsp;Personalised travel is taking on all-new meanings. Such instances are seen in the demand for ‘micro-hospitality', where travellers are free to curate their own private getaway at a pared down price, to 48% luxury travellers wanting exclusive experiences, and the growth of ‘experience agents’ who deliver bespoke guest experiences during their stay.&nbsp;Virtual assistants in rooms are becoming an expectation, as are chatbots on customer service platforms, while the innovative app Timeshifter creates plans based on guests’ chronotype, normal sleep pattern, itinerary and personal preferences to tackle the underlying cause and symptoms of jet lag.&nbsp;However, there is potential for improvement in connectivity between hotels and travel bookers. Fernando Vives, Chief Commercial Officer&amp; Management Board Member at Minor Hotels Europe &amp; Americas, also mentioned at our HBX Group MarketHub that while travellers can choose rooms based on preferences at check-in, partnering with a TravelTech specialist – like Hotelbeds and parent company HBX Group – could further streamline data flow and enhance the current personalisation opportunities.&nbsp;For example, while guests can and have been able to select a room during check-in, the capability exists for the industry to offer even more personalised experiences, catering to unique, individual circumstances to uplift each guest’s experience and thus the emotional connection to that brand, or hotel during their stay.&nbsp;Optimising Travel Operations with AIThere are numerous practical applications of machine learning in areas such as pricing, demand forecasting, and operational efficiency.&nbsp;For sustainability, Google’s DeepMind is helping airlines to optimise flight paths to reduce contrails, while intercity rail and bus operators are using AI to improve fuel consumption. In baggage handling, AI image recognition streamlines the process, significantly reducing delays and frustrations for travellers dealing with lost luggage.&nbsp;From an operational perspective, AI chatbots are freeing up human service providers to assist with complex issues by being available 24/7, thereby alleviating some strain on customer experience teams.&nbsp;Chatbots are also reducing the friction experienced by customers, offering readily available assistance at the exact time of need – and at Hotelbeds we have our own AI chatbot tool, Olivia. This intelligent virtual assistant offers quick, intelligent solutions to queries regarding the first steps of your journey with us, or indeed more information about our products, services and business model.&nbsp;Furthermore, our virtual assistant is on-hand to offer increased support with technical queries, from making bookings to using our comprehensive self-service tools, as well as in-destination support even during emergencies. This tool is enhanced with the ‘eight building blocks of conversational AI’, to ensure intelligent, contextually accurate support, streamline ways of working, and reduce friction at all stages of the travel journey.&nbsp;Hyper-Personalisation and Travel MarketingAt HBX Group’s MarketHub 2024, Rebby John, Senior Director of Sales Engineering at Saleloft, noted that customers are likely to spend 67% more if they enjoy a better sales experience, while Ali Ozbay (VP of Marketing &amp; Communications at All Inclusive Collection and Rixos Hotels) emphasised the shift away from a one-size-fits-all approach, as travellers increasingly seek exclusive and personalised experiences.&nbsp;Hyper-personalisation starts at the customer's initial 'dreaming' phase, and targeted advertisements that resonate with specific audiences help establish a connection and speak directly to their needs.&nbsp;Businesses can create unique online experiences for varied client types, utilising intelligent data platforms to develop personalised offers based on real-time customer data. This approach ensures that different traveller groups receive tailored messages, enhancing the chances of closing the sale.Intelligent Campaigns to Ensure a Right Product, Right Time ApproachConnecting supply and demand is one thing – reaching the right audience at the right time is another.&nbsp;Utilising intelligent campaigns helps you offer your ideal customer the product they’re looking for, at the moment when they most want them. How? At Hotelbeds, our advanced algorithms predict which properties and conditions are most suitable for your customers, while our dedicated experts constantly monitor their success in the background.&nbsp;This aspect of hyper-personalisation is key for travel businesses, as you’re benefiting from an AI algorithm which delivers promotions relevant to you and your market, optimising your success in a competitive space.Personalised Recommendations at Your FingertipsLeveraging strategic growth opportunities, such as those delivered by our intelligent recommendation tool, Insights, opens additional possibilities to offer relevant, incentivising trips and experiences to travellers.&nbsp;&nbsp;These are data-driven, tailored to the specific needs of your market based on:historic travel search datareal-time market dataan awareness of seasonalityhistoric booking and itinerary data&nbsp;This allows you to continually adopt that ‘right product, right place, right time’ approach to your marketing strategies, therefore personalising each marketing communication to the stays and experiences most likely to resonate with your intended audience.&nbsp;Personalised OffersResearch shows that 92% of shoppers value sharing personal information for discounts, and trust and transparency in data usage are key for brands. This data can be utilised in thoughtful gestures to significantly enhance customer satisfaction and brand reputation.&nbsp;A key example of this is seen in British Airways and Virgin Atlantic’s decision to remove ‘ladies and gentlemen’ from announcements, leveraging data insight to drive inclusivity; additionally, Virgin Atlantic offer gender-neutral options during booking. Initiatives like this can truly work wonders, enhancing customer relationships, increasing brand affinity (the emotional connection between a brand and its audience), and brand loyalty as a result of acceptance, visibility and belonging from the customers’ perspective.&nbsp;Customers feel valued through thoughtful marketing strategies, such as customised promotions and considerate emails regarding promotional exclusions.Important considerations for personalisation include:Detailed data collection: gathering comprehensive traveller preference information, including preferred destinations and travel dates.Dynamic recommendations: using algorithms for real-time suggestions aligned with individual interests.Contextual awareness: incorporating factors like current weather conditions, local events, and nearby attractions to provide relevant offers based on the traveller's current situation.&nbsp;Hyper-Personalisation and Travel – What Does This all Mean?As AI becomes more integrated into travel, businesses can leverage it alongside big data to enhance customer loyalty. Travel experience providers of the future will be able to leverage customer data on loyalty plans, credit card benefits and insurance coverage, for example, crafting highly tailored travel plans.&nbsp;For instance, tour operators benefit from interconnected distributors like Hotelbeds, ensuring competitive offerings and frictionless booking experiences as a result of data-driven, intelligent tools and booking platforms, alongside an expanded portfolio.&nbsp;Utilising API connectivity allows a more frictionless booking experience, and by becoming an integral part of that seamless booking journey, providers are securing their relevance.&nbsp;For travel businesses like Online Travel Agencies, however, innovation lies in using AI tools to build and price new trip itineraries and streamline online booking services. Around 80% of all global travellers want to book their trips online, 56% of travellers want to book activities and experiences in advance, and not only this, but 60% of travellers say they prioritise booking travel with one brand or credit card to maximise loyalty points.&nbsp;This compounds the importance of offering comprehensive travel experiences for end travellers, and the opportunities to use AI tools and solutions to personalise these booking experiences to capture demand.&nbsp;Overall, AI offers valuable chances to leverage data, analytics and business intelligence from various sources, to anticipate demand, and tailor offerings accordingly.&nbsp;Companies that address this delicate balance, offering reliable, personalised, and secure travel experiences, will be the ones who shape the industry and benefit from it.&nbsp;However, if you’re interested in exploring how we at Hotelbeds, as a key travel distributor and key player in the TravelTech space, offer intelligent, data-driven growth opportunities as a result of our powerful suite of TravelTech solutions, expert destination teams, and dedicated Account Managers, then explore why travel businesses across the industry benefit from a partner like us here.&nbsp;

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hyper-personalisation in travel

Hyper-Personalisation in Travel: What's Next? 

Choosing the right distribution strategy for your hotel isn’t an easy task. Nowadays, the market is highly fragmented, offering countless distribution options—each promising efficiency, but some may ultimately impact the performance of your direct channel.&nbsp;Your hotel’s distribution is key, and at Hotelbeds, we are committed to aligning with your strategy to ensure a profitable commercialisation of your rooms.&nbsp;Here we explain how we distribute your rooms across our client network and what to expect when partnering with us.Challenges in diversified hotel distributionExpanding your hotel’s reach and increasing revenue depends largely on an effective distribution strategy. However, we understand that this process comes with several challenges:&nbsp;With so many distribution channels available on the market, finding the perfect balance between them can be difficult.&nbsp;Ensuring that distributors respect your placement strategy is crucial, as it impacts profitability and trust in your property.&nbsp;Many distribution channels focus on price-sensitive travellers, leaving premium customer opportunities untapped.&nbsp;Managing contracts and availability across multiple platforms can be time-consuming and inefficient.&nbsp;Expanding distribution without affecting your direct channel requires strategic planning.&nbsp;The distribution landscape is complex, but with the right strategy, it's manageable. The key is having a strategic partner that simplifies these challenges.&nbsp;At Hotelbeds, we have spent decades refining our distribution model so that we can deliver high-value clients to your properties while protecting your rate strategy and direct channel. Do you want to know how? Read on.&nbsp;How does Hotelbeds’ B2B hotel distribution work?At Hotelbeds, we offer you the advantages of a B2B distribution channel. This means we connect providers like you (whether you are an independent hotel, hotel chain, boutique hotel, or other type of accommodation) with over 60,000 wholesale and retail distributors—including travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.&nbsp;As a supplier, you upload your available rooms and rates onto our platform. From there, your rooms become available in our booking engines for our curated distributor network.&nbsp;Our goal is to simplify hotel distribution, allowing you to reach a global market without having to negotiate individual contracts with each distributor. With Hotelbeds, different distributors can book your rooms directly through our booking engines—without extra steps.&nbsp;In addition, we will respect your strategy while responding in less than 24 hours if something happens with total transparency.&nbsp;The process is simple:&nbsp;Register with Hotelbeds and share your rates and availability. By providing your inventory, we calculate the optimal pricing.&nbsp;Connect to our network via your channel manager, Portal Partner (our own extranet), or XML integration, ensuring a seamless and efficient connection.&nbsp;Benefit from our segmented distribution network: We work with over 60,000 distributors and carefully segment them into 11 different types, monitoring their onwards distribution to ensure correct rate management and adapting to different business needs.&nbsp;Currently, over 250,000 hotels trust us, operating in 190+ source markets. We also offer access to opaque channels, which don’t affect your direct channel while attracting high-value customers.&nbsp;Additionally, Hotelbeds has a team of over 1,000 market-based experts, who act as an extension of your sales team, influencing how distributors select and promote hotels to their end customers.&nbsp;Register your hotel today and take advantage of B2B distribution with Hotelbeds.&nbsp;What kind of travellers will you attract with Hotelbeds?Choosing a B2B hotel distribution model comes with many advantages—one of the most important being access to high-value guests that are otherwise difficult to reach.&nbsp;By partnering with Hotelbeds, your property will start attracting:&nbsp;International travellers – 70% of our bookings come from long-haul travellers.&nbsp;Advanced bookings – Our customers book at least two months in advance, helping you improve planning.&nbsp;Longer stays – With an average stay of over four nights per booking, reducing operational costs.&nbsp;Higher spending guests – Hotelbeds’ travellers spend 30% more on additional services like transfers, spa treatments, and experiences.&nbsp;Higher average daily rates (ADR) – Up to 35% higher than local or regional guests.&nbsp;Domestic travellers also represent a valuable share of our network, ensuring a balanced flow of bookings year-round, with shorter booking windows and consistent demand.&nbsp;A great example of a hotel that successfully increased high-value bookings with Hotelbeds is The Designers Cheongnyangni in South Korea.&nbsp;As Mr Pilho Kim, Senior Manager of the hotel, explains:&nbsp;‘One of the main reasons we joined Hotelbeds was the opportunity to expand our market exposure and attract tourists from a wide range of countries, including long-haul travellers. We realised the importance of increasing our reach overseas and tapping into new markets.’&nbsp;Before joining Hotelbeds, they were mainly reliant on domestic travellers. However, within just two months of partnering with us, they saw 150+ room bookings and a 10–15% increase in sales each month.&nbsp;Discover more about this success story here.&nbsp;&nbsp;Rate strategy: transparency and security guaranteedWe understand the importance of protecting your pricing strategy and ensuring a transparent distribution process. At Hotelbeds, we implement measures to prevent unauthorised rate issues, which have delivered excellent results in recent years.&nbsp;As you know, rate issues occur when:&nbsp;There is an inconsistency in the contract or rate configuration.A rate is misused on an unauthorised distribution channel.A distributor doesn't comply with your distribution rules.A distributor has a hotel or room mapping error.&nbsp;To protect your rate strategy, we take four key actions:&nbsp;Continuous monitoring – We identify and resolve any issues, working with partners like RateGain to anticipate market challenges and detect rate discrepancies.&nbsp;Strategic segmentation – We collaborate exclusively with distributors who respect your strategy, enforcing strict control policies. If a travel distributor fails to comply, we apply a strict three-strike disconnection policy.&nbsp;Advanced technology – We use cutting-edge data analytics and machine learning to prevent rate leakages and ensure precise distribution.&nbsp;Global support – We have trained thousands of local experts, allowing you to access top-tier global support, with a dedicated team resolving all cases within 24 hours.&nbsp;Thanks to these measures, we have reduced hotel rate leakages by 75% in the past five years. Our current rate discrepancy ratio stands at just 0.005%, and we are actively working to bring it down to zero.&nbsp;Our priority is ensuring a safe, stable, and profitable distribution strategy for your hotel.&nbsp;Start optimising your hotel distribution with HotelbedsNow that you understand how our distribution strategy works and what you can expect from a partnership with Hotelbeds, it’s time to take the next step.&nbsp;Simply fill out this form, and we will get in touch to help you set up your profile and start receiving bookings as soon as possible. At Hotelbeds, we also offer the Hotel Onboarding Programme to guide you through your first steps with us.&nbsp;Join today and start distributing your rooms faster, safer, and more efficiently!

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Hotelbeds’ Hotel Distribution Strategy Explained: All You Need to Know

As the hotel industry evolves rapidly, hyper-personalisation is becoming a major travel trend for 2025.&nbsp;Each year, the hospitality benefits from technological advancements. While the implementation of personal touches have long been used to level-up otherwise ordinary bookings (think 'delight and surprise' gifts on arrival), artificial intelligence (AI) and machine learning (ML) are further transforming the guest experience.&nbsp;These innovations have moved beyond simple enhancements and have become fundamental expectations of modern travellers. With recent advances in AI and ML, hotels can finally offer hyper-personalised services to travellers. To achieve this, properties must leverage data to gain in-depth knowledge of their customers, understand their behaviour, and anticipate their expectations during their stay.&nbsp;If you want to discover all the key trends transforming the hotel industry in 2025, we recommend downloading our free travel trends report for hoteliers below.&nbsp;What is hyper-personalisation in hospitality?For several years, companies have harnessed data power to improve their relationship with customers, and the hospitality industry is no exception.&nbsp;Instead of segmenting guests into broad groups based on age, origin, or gender, hyper-personalisation considers specific preferences, previous behaviours, and current needs to provide real-time personalised experiences, services, and promotions.&nbsp;This is possible thanks to advanced technologies and big data analysis. Hotels collect information from various sources, such as direct bookings, social media interactions, and previous stays, using AI and machine learning to automate data analysis.&nbsp;In this way, they can predict guest behaviour and offer personalised recommendations, continuously improving the customer experience with real-time information.&nbsp;Key technologies for hyper-personalisationCustomer Relationship Management (CRM) systemsEffective hyper-personalisation requires a robust Customer Relationship Management (CRM) system. These systems centralise guest data and collect information from multiple touchpoints, such as online bookings, social media interactions, and satisfaction surveys.&nbsp;An efficient CRM allows hotels not only to gain a deep understanding of their guests but also to anticipate their needs and preferences by offering products or services at the right moment. This includes remembering relevant dates, room preferences, food and beverage tastes, and consumption patterns.&nbsp;Artificial Intelligence (AI) and Machine Learning (ML)These technologies are revolutionising the hospitality industry by enabling advanced data analysis to anticipate needs. Through sophisticated algorithms, AI can identify behaviour patterns and predict guests' future preferences.&nbsp;Some applications include:Dynamic pricing adjustments: Predictive models optimise prices based on guest consumption habits.&nbsp;Personalised loyalty programmes: Tailored rewards aligned with individual customer interests and behaviours.&nbsp;Customised dining options: Personalised menus based on culinary history and dietary restrictions.&nbsp;Recommendations for activities and services: Based on previous experiences and detected preferences.&nbsp;Big Data AnalyticsBig Data enables the collection and analysis of large volumes of information to gain valuable insights into customer behaviour. Its application in hospitality ranges from tracking the booking process to optimising the guest experience during their stay.&nbsp;These tools allow hotels to identify trends and personalise their services. For instance, data analysis can reveal the point at which a guest typically abandons the booking process or what type of experiences they seek during their stay.&nbsp;With this information, hotels can improve their offerings and design more effective marketing campaigns. According to a study by Skift and Oracle, guests view this favourably, as they are willing to share personal data if hotels use it to provide personalised services and direct benefits.&nbsp;7 practical ways hotels can leverage hyper-personalisationContactless experiences and automationA Hilton study reveals that 63% of travellers prefer digital keys to avoid queues at reception, making this technology a necessity rather than a luxury.&nbsp;Consequently, many hotels have begun implementing virtual assistants in rooms to control lighting, temperature, and even room service orders via voice commands.&nbsp;Integrating such devices allows room conditions to be tailored to the guest based on historical data, creating a personalised and comfortable environment from their arrival.&nbsp;Additionally, contactless payments are becoming increasingly common, further enhancing the overall guest experience.&nbsp;Personalised entertainment and servicesGuests expect easy access to their streaming or gaming accounts. AI can enhance this experience by recommending content based on previous preferences or regional data.&nbsp;Beyond entertainment, hotels can also leverage guest-provided data to personalise amenities and room services, such as including preferred beverages in the minibar.&nbsp;Segmented advertisingHotels can offer room upgrades, exclusive services, or personalised packages based on guest preferences.&nbsp;According to a report by Oracle and Skift, 51.5% of hotel executives already use AI and data analytics to enhance marketing personalisation. As a result, hotels can create more tailored marketing campaigns, such as personalised emails, exclusive promotions, and custom content that resonate with specific segments and increase bookings.&nbsp;Additionally, some hotels use virtual tours to showcase their facilities, allowing potential guests to better understand the value of superior room categories, significantly increasing higher-category room bookings.&nbsp;&nbsp;Creation of targeted sub-brandsAnother key aspect of hyper-personalisation is its ability to help hotels create sub-brands targeted at specific customer segments.&nbsp;Through data analysis and AI, hotels can design accommodation concepts tailored to specific groups, such as business travellers, millennials, or families.&nbsp;This allows hotel chains to diversify their offerings without constructing new infrastructures from scratch, instead adapting existing ones with personalised approaches.&nbsp;Voice-activated assistanceVoice assistants are becoming increasingly common in homes, and guests expect similar functionalities during their stays. AI-powered systems can handle service requests, provide local information, and update guests on real-time events.&nbsp;AI also optimises call centres, providing quick and personalised responses, thereby improving the customer experience.&nbsp;We recommend considering virtual assistants in rooms and exploring chatbots on customer service platforms to enhance guest communication.&nbsp;Security and privacy in hyper-personalisationAs hotels collect more guest data, they must also ensure its security. Implementing cybersecurity protocols and complying with data protection regulations are essential to mitigating risks.&nbsp;It's advisable to adopt encryption technologies and anonymise sensitive data to safeguard guest privacy.&nbsp;Don't miss our detailed article on hotel cybersecurity in 2025.&nbsp;AI-driven sustainability and energy efficiencyFinally, AI also plays a crucial role in hotel sustainability by optimising energy consumption. Smart systems can adjust climate control and lighting based on hotel occupancy, reducing costs and minimising environmental impact.&nbsp;A good practice is implementing motion sensors and artificial intelligence-based energy management systems. For more sustainable actions hoteliers can adopt, check out this article on sustainable tourism.&nbsp;ConclusionHyper-personalisation and artificial intelligence are redefining the hospitality industry, providing unique experiences and optimising hotel operations.&nbsp;Hoteliers who adopt these technologies will enhance guest satisfaction and increase efficiency and profitability.&nbsp;Additionally, if you want to discover how Hotelbeds can help you increase bookings through our global network of 60,000+ distributors, have a look here to learn more about our distribution strategy.&nbsp;Finally, don't forget to download our new travel trends guide to learn about all the key strategies that will transform the industry in 2025.

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Hyper-Personalisation and AI in Hotels: Transforming Hospitality in 2025  

&nbsp;We have compiled a preliminary list of 7 essential tools and resources that are vital for the success of travel distribution and travel experience selling, from travel management tools to resources such as the right travel partner. It is important to note that this list is not exhaustive and there is no universal solution, as the travel industry is vast and diverse.&nbsp;However, when considering ways to enhance your efficiency and competitive advantage in the field, it is crucial to differentiate between travel management tools that are of the utmost benefit to you as a travel provider.&nbsp;So, make sure to bookmark this page and explore our Resources Page regularly for more useful guidance and advice as you start, or refresh, your journey.&nbsp;Powerful API IntegrationThe way in which travellers are searching for, booking and paying for hotels is ever-changing. Today’s (and tomorrow’s) traveller expects a simple, fast and user-friendly experience regardless of the nature of their trip, or destination they have in mind.&nbsp;Our integration experts have developed our Application Programming Interface (API) suite of powerful travel software solutions, designed to enhance the developer experience and cater to the needs of the modern traveller.&nbsp;Bookings are faster, easier, more intuitive, and more than 5000 developers are currently benefiting from our API solutions.&nbsp;Whether you need:Seamless access to real-time pricing and availability in one place with our Cache API.Enhanced, end-to-end booking management with our Booking API.Faster, enriched product content with our Content API.&nbsp;Our API Suite offers a tailored solution to your needs, so when it comes to enhancing your travel management and elevating your business’s success – whether that’s global distribution or sales - our powerful API solutions help you elevate your business’s success.&nbsp;Discover more about our API suite today and supercharge your efficiency, or sign up to access this valuable suite of tailored solutions.&nbsp;An Effective Travel Booking PlatformFor travel providers working more directly with bookings rather than utilising our API suite, you can’t work effectively without a reliable, powerful travel booking platform!&nbsp;Of course, this essential piece of travel booking software does more than just process your clients’ payments and store their booking information for later reference. It is an essential and impactful part of your clients’ journey with you as a provider – if the booking process is not simple, then the client may be discouraged from returning their custom.&nbsp;This is where the Hotelbeds Booking Engine comes in.&nbsp;This powerful and intuitive travel booking platform will afford you the flexibility to curate the travel experiences that your clients want.Filters to help you refine your searches quickly.Flexible payment options to suit travellers of all budgets.Comparison tools for bespoke recommendations.Integrated cross-selling features so you can enrich their stay with in-destination experiences, transfers and car hire.In-built flyer creation tools so you can easily share your proposals.Administration supplements built into the booking journey.A suite of self-service tools to help you manage your bookings.&nbsp;This travel management and booking tool allows travel distributors such as tour operators and online travel agents to integrate and connect with a vast portfolio of travel products from vendors around the world.&nbsp;&nbsp;Not only this, but our Help Desk is the fastest way to find answers to pre-arrival queries, and any tickets raised here will receive greater priority over emails or calls to our customer service centre.&nbsp;Sign up today to empower your business with a streamlined booking management tool.&nbsp;An Expansive PortfolioOf course, travel products and the right methods of booking those products go hand in hand, which is where our global portfolio comes into play.&nbsp;Did you know that over 80% of travellers want to book their entire trip online?&nbsp;Benefit from more bookings as demand for comprehensive booking journeys increases, with Hotelbeds' global portfolio:Over 250,000 accommodation options to suit every preference and availability.170+ countries for travellers to choose from.23,000+ experiences to enrich time spent in destination.500 car rental suppliers and global transfer routes.Longstanding relationships – for trusted, reliable experiences for travellers.&nbsp;Whether you're looking to gain increased visibility to valuable markets, or curate more satisfied client relationships, we're here to help.&nbsp;A wealth of trusted travel products at your fingertips helps you better meet the ever-evolving needs of travellers and sell more effectively, while also increasing your appeal to a wider range of customers in your market.&nbsp;Efficient Distribution Channels for Comprehensive TripsFor travel distributors working to supply incredible and memorable travel experiences in the ever-evolving industry, it’s of course key that you have access to a vast portfolio of products to cater to all traveller needs.&nbsp;However, it’s also key that you can benefit from a travel partner which actively works to reduce the fragmentation of the travel and tourism industry, by connecting travel suppliers and buyers worldwide – such as Hotelbeds.&nbsp;This becomes even more imperative when you consider more than 75% of global travellers experience frustration when booking travel online.&nbsp;Travellers are increasingly seeking a booking experience where they can secure comprehensive trips in one place, therefore reducing disjointed booking processes, which demand multiple bookings on different platforms or websites.&nbsp;At Hotelbeds, our effective distribution methods contribute to:Increased visibility in valuable markets - our global products reach 60,000 travel distributors in 190+ markets.Non-competing distribution for travel suppliers.Tailored growth opportunities to increase revenue for travel providers at every stage of the booking journey.Visibility to the right customer with the right product - and maximised revenue opportunities.&nbsp;As specialists in the B2B space, our distribution channels do not compete with direct distribution for the end customer. Instead, they serve to optimise your positioning in your market, helping you strategise for success.&nbsp;The result is a more streamlined experience for travellers and experience sellers alike. Travellers can find the experiences they want in one place, and providers benefit from increased satisfaction and retention as a result.&nbsp;Essential Travel Management Tools: A Good CRMTravel management comes in many different stages but investing in a good customer relationship management system (CRM) will save you time, help you work more efficiently, and therefore earn more revenue.&nbsp;On a CRM, all your clients’ information, including bookings, will be stored in one place, allowing for easier management of these important details.&nbsp;By collating this crucial data, you’ll be able to keep track of your payments for each client, current and upcoming trips at a glance, set up automatic reminders, and quickly access an overview of your earnings which are left to be paid.&nbsp;Having this data at your fingertips gives you useful insights into each of your customers’ travel habits, interests and trip preferences, which in turn allows you to deliver more bespoke customer experience and boost customer loyalty.&nbsp;A Dedicated Travel PartnerGoing it alone in the travel industry can be overwhelming at times – even for long-standing businesses when it comes to ensuring that the services provided are in line with changing needs and demands.&nbsp;As part of HBX Group, consider Hotelbeds your B2B travel solutions provider. But, why work with us?A global network at your fingertips - gain access to a world of travel products designed to grow your sales opportunities.Best-in-class TravelTech - powerful cloud systems and easy integration with our award-winning API Suite to enhance your bookings.Analytics to leverage strategic opportunities - use our predictive tools to empower your business.Expert guidance from our operational teams - with deep knowledge of local travel markets and global trends.Cross-selling opportunities - thanks to our extensive worldwide portfolio and dynamic packaging options.Global reach and visibility to the right customers - thanks to our extensive worldwide portfolio and dynamic packaging options.Powerful booking platform and recommendation tools - with real-time updates and seamless features for effective selling.&nbsp;And that’s not all.As your travel partner, we also offer dedicated support when you need it. Your dedicated Account Manager is committed to navigating your unique journey with it, so you can think of them as a business partner, using their expertise to guide your business in the right direction.&nbsp;Discover more about why travel distributors from across the wide-ranging B2B travel industry need a travel partner like Hotelbeds, here.&nbsp;Market-Specific Insights – with InsightsBuilt specifically to offer growth opportunities which are relevant to your business needs, Insights is a powerful recommendation and growth tool for your arsenal:Bespoke data and intelligence – to grow your business.Actionable insights – for full control over your opportunities.Monitor your growth – for flexible, agile performance.&nbsp;Data from multiple sources provides you with bespoke and granular insights that give you fast and quantifiable growth in sales, while cutting-edge algorithms show you those properties that are in demand and that which present the most valuable growth opportunities for you.&nbsp;We benchmark average performance in each corridor to ensure you do not lose out on any opportunity.&nbsp;These recommendations are tailored to your unique market needs, offering deeply personalised opportunities to scale both your competitiveness, your market presence and your revenue potential, by providing the stays and experiences your market wants.&nbsp;Accounting SoftwareFor many independent travel providers – and established businesses of any size – the accounting software used is one of the most important tools. Travel is still a business, and it needs to be seamless, profitable, and streamlined for maximum sustainable growth.&nbsp;Using dependable accounting software makes the process seamless and allows you to spend time on what matters.&nbsp;Accounting software for travel bookings should be easy to use, helps you keep track of your expenses, manage your finances, alongside submitting and filing your tax returns if this is something that you need to do.&nbsp;When it comes to which travel provider tools for accounting you should choose, focus on tools that offer: detailed reports, easy-to-implement templates for better financial management, and ideally, software that integrates with your booking and payment platforms.&nbsp;A few great accounting software providers include:QuickBooksTravelWorksXero&nbsp;Additional Travel Management ToolsThere are tools, resources and differing travel software products which can cater to even the most niche of business models and requirements. However, some other key travel management tools include:Itinerary management and planning tools.Payment and financial management platforms – much like our powerful payments platform for our clients, which offers e-billing and easy, secure payments.Communication platforms – such as an email marketing provider, for fast and personalised communication to your customers.Travel marketing tools – such as scheduling assistants, accounts on key social platforms where B2C presence is relevant for your business, and more.Reporting and analytics tools – to accurately measure your business success and find growth opportunities.&nbsp;Of course, this is not an exhaustive list by any means, but it’s certainly a place to begin for newer travel agents looking to make the most of this complex and rewarding industry.&nbsp;Keep an eye on our Resources Page for more articles and resources of our own, designed to decode the travel industry and offer helpful advice for travel professionals at all stages in their journey.&nbsp;For a travel partner to connect you to the wider industry, offer enhanced distribution, and uplift your success, sign up today to become one of our valuable partners at Hotelbeds.&nbsp;

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7 key travel management tools hotelbeds

7 Key Tools and Resources all Travel Distributors and Experience Providers Need

&nbsp;We have assembled a list of the 10 best travel trade shows that you should consider attending in 2025. These shows offer great opportunities for expanding your industry reach, staying updated on the latest trends and developments, and forming valuable connections with industry leaders and potential partners.Bookmark this page to return to it year on year for updated recommendations.&nbsp;The MarketHub by HBX GroupWhen? MarketHub Asia 11th – 14th February 2025; MarketHub Europe 1st - 4th April; MarketHub Americas 3rd - 6th JuneWhere? Macau; Algarve; Panama.Our list would not be complete without mentioning the MarketHub, the flagship travel industry events organised and hosted by HBX Group. Due to offer impactful and engaging experiences, the 2025 MarketHub events are set to take place in February, April, and June in Macau, Algarve, and Panama, respectively.The upcoming edition of MarketHub will be exploring the theme of 'Connecting Horizons', with a primary focus on idea exchange, bringing together diverse perspectives and cultures, and promoting a deeper understanding of the changing landscape of the travel industry.With a programme that combines illuminating presentations, roundtables designed to incite discussion and key networking opportunities, the MarketHub is truly a meeting, and melting point, of culture, innovation and collaboration in the industry; while also ensuring that the unique local heritage of our host countries is never far from the action.Why attend?The MarketHub provides a valuable opportunity for industry professionals to interact with top brands and experts in the field. With key players such as hoteliers, experience providers, and travel distributors in participation, this event serves as a platform for global travel professionals to network and enhance business opportunities within the travel ecosystem.With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world.Top tip: The MarketHub events are exclusively for our valuable partners, curating a memorable experience which drives businesses forward, while allowing our travel partners from all across the industry to keep ahead of the competition with leading insights and thought-provoking sessions, and of course, the ability to network.Sign up today to join an increasing network of global travel distributors from all walks of the industry, and take your business to the next level with opportunities and events like our flagship MarketHub events.&nbsp;Travel &amp; Adventure ShowWhen? From January to March 2025With over two decades of experience and a track record of producing more than 125 successful events, Travel &amp; Adventure Shows have connected over 150,000 travel enthusiasts, agents, and media professionals with the top travel destinations and suppliers worldwide.This series of events consists of nine different conferences held across the United States in some of its top gateway markets: Atlanta, San Fransico Bay Area, and Washington DC. Widely considered ‘America’s favorite travel trade show’, this is the ultimate destination for key players in the tourism industry to connect directly with the traveller.During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel distributors and travel providers, and receive the best travel advice available.Why attend?These events are crucial for both B2C and B2B sectors, as travel professionals place high importance on them as a means to directly engage with travelers. It provides valuable insights into the needs, concerns, and preferences of current and future travelers in these popular destinations.Attracting around 150,000 attendees at past events, Travel &amp; Adventure Show is a sure-fire way of getting to the heart of your perfect clients’ wants and needs for the year ahead, scope out the latest industry trends and promote your offers.&nbsp;Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainFitur, held annually in Madrid, is the premier trade show for inbound and outbound markets in Latin America. Key topics discussed include the future of technology in tourism and destination management, cruises, LGBTQ+ tourism, and the promotion of female tourism professionals.Why attend?This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies.Fitur, held at IFEMA Madrid, is a 5-day event that caters to tourism professionals with significant decision-making power. The 2024 edition boasts over 9,000 exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and participation from 152 countries. These impressive figures solidify Fitur's position as a key event in the travel industry annually.&nbsp;ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin.ITB Berlin 2025 will bring together prominent figures from the global travel industry, offering attendees the opportunity to connect with numerous exhibitors, speakers, and industry leaders. This three-day event will feature various segments, such as business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.Why attend?Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;Arabian Travel Market (ATM) 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor those looking to tap into the vast travel and tourism opportunities in the Middle East, attending the Arabian Travel Market show is an essential step. With a successful track record spanning over three decades, this event has solidified its reputation as a premier global platform for the inbound and outbound travel sector in the region.Why attend?The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies.The event has experienced rapid growth, generating a significant $2.5 billion in deals. If you are looking to tap into the travel and tourism business potential in the Middle East, then ATM is an event that should not be overlooked. Key players in accommodation, hospitality, destination management, attractions, and more will be present, offering their valuable insights into the region's tourism industry.&nbsp;Business Travel Show (BTS) EuropeWhen? 25th – 26th June 2025Where? London, United KingdomIf you're seeking a forum to connect with the foremost innovators and leaders in business travel, look no further than the Business Travel Show Europe conference. This prestigious annual event unites top professionals from the travel and tourism industry for a comprehensive three-day gathering of educational sessions and networking opportunities at the esteemed ExCel venue in London.This event is essential ‘for anyone serious about improving, benchmarking or establishing their travel programme’, with 30 years behind it as one of the largest face-to-face exhibitions for travel professionals in the European corporate travel industry.Not only this, but Business Travel Show Europe is part of the BTN Group, which has firmly cemented its position as Europe’s leading source of travel news, insight and analysis for the business travel community.Why attend?If you’re a corporate travel supplier, or buyer, then BTS Europe is the place to be to strengthen and secure new partnerships, stay updated on the industry and network with peers.&nbsp;International Luxury Travel Market (ILTM) Asia PacificWhen? 30th June – 3rd July 2025Where? Marina Bay Sands, SingaporeSet to take place at the prestigious Marina Bay Sands Hotel, the 2025 International Luxury Travel Market (ILTM) Asia Pacific conference will serve as a pivotal platform for luxury travel brands to network and collaborate. Tailored for travel entities seeking to tap into the burgeoning Chinese market, ILTM Asia Pacific is an essential event for top-tier industry professionals.Why attend?Spanning across 5 full days, this luxury travel expo boasts some impressive attendance figures, with previous editions attracting around 650 Asia Pacific travel agents, 33 Asia Pacific travel boards and country panels, 650 international brands and 57 international countries.The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector!If you’re a luxury travel experience provider, ILTM is the perfect chance to showcase your destination, experiences or products to an exclusive audience of distributors representing HNW travellers based in Asia Pacific.&nbsp;Digital Travel Summit US 2025When? 15th - 16th September, 2025Where? Orlando, FloridaIf your business focuses on the customer experience, then the annual Digital Travel Summit is the perfect event for you to capitalise on.Recognised as the premier event in the travel industry for executives from hotels, online travel agents (OTAs), airlines, and transportation providers, attendees come together to share valuable insights on improving the personalized customer journey experience.Why attend?The previous speakers have included industry experts from notable companies such as American Airlines, Expedia Group, Virgin Voyages, Universal Parks &amp; Resorts, Legoland, and IHG Hotels &amp; Resorts. This upcoming two-day conference promises an exceptional learning opportunity that no travel professional should overlook.&nbsp;ITB Asia 2025When? 15th – 17th October 2025Where? Marina Bay Sands, SingaporeYet another unmissable travel event descending on Marina Bay Sands is ITB Asia!An essential event to mark on your calendar is ITB Asia, known as Asia's Leading Travel Trade Show. This prestigious B2B trade show and convention for the travel industry is held annually, showcasing thousands of exhibiting companies from regions across Asia-Pacific, Europe, the Americas, Africa, and the Middle East.With a history of over 1,300 exhibitors at previous shows, ITB Asia offers a platform for 100% pre-scheduled appointments and representation from 132 countries and territories.Why attend?ITB Asia stands as the premier travel trade show in Asia, boasting over 13,000 show attendees from various sectors including MICE, Corporate, and Leisure. The event provides a unique opportunity to connect with travel professionals across all segments of the industry - from destinations to airlines, hotels to attractions, cruise lines to venues, and more.For the sheer wealth of opportunity available to attendees, and the quantity of new connections that can be made at ITB Asia, it’s not an event to miss for travel professionals looking to expand their horizons.&nbsp;World Travel Market (WTM) London 2024When? 4th – 6th November 2025Where? ExCeL, London, United KingdomWorld Travel Market (WTM) is widely recognised as one of the most influential and well-attended travel industry events. This three-day conference brings together the international leisure and business travel sectors, making it one of the largest gatherings of international travel professionals in the world. With over 40,000 professionals from 180+ countries attending each year, WTM plays a significant role in shaping the future of the travel industry.Filled to the brim with industry-leading insights, thought-provoking roundtables and panel discussions, inspiring keynotes, and advantageous networking opportunities and 1-2-1 meeting areas, WTM is the perfect industry event for B2B professionals looking to connect with and learn from the best.Why attend?The panel discussions held throughout the entire three-day event provide valuable insights into the constantly changing travel industry. Covering a wide range of topics from social, environmental, and industry perspectives, these discussions address ever-present and topical issues such as sustainability, diversity, and innovation in travel technology to cater to the needs of present and future travellers.WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry.Other WTM events around the world are also available and incredibly valuable for the industry.With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America takes place over 14th – 16th April 2025 in São Paulo, Brazil. While WTM Africa is over the 9th – 11th April 2025 in Cape Town, South Africa, and those looking to break into the travel industry in Africa should attend WTM without a doubt. This event allows attendees to generate new leads, launch products, enter new markets, raise brand awareness, and more.&nbsp;Bonus: Here are a few extra travel trade shows you shouldn’t miss out on in 2025:Bolsa Turismo Lisboa (BTL): 12th – 16th March 2025, Lisbon - a lively 5-day event consisting of discussion, networking and activities, with around 1,500 exhibitors.International Travel &amp; Tourism Show: 1st – 3rd November 2025, Montreal – this Canadian event features tourism office representatives, agencies and tour operators from over 100 countries to generate fresh ideas and promote to travellers.&nbsp;Sign up today to join an increasing network of global travel distributors and take your business even further with opportunities and events like our flagship MarketHub events!&nbsp;

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