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Overtourism is when a destination receives too many visitors. According to McKinsey, 80% of travellers visit just 10% of the world’s tourist destinations. Such imbalanced numbers cause infrastructure problems, harm natural and cultural sites, and frustrate locals.&nbsp;A small town in Austria, Hallstatt is an example of a destination experiencing overtourism. Despite its population of 800, the town receives around 10,000 visitors per day in peak season. This caused the town’s locals to protest against overtourism, while holding signs saying “tourism yes, mass tourism no.”&nbsp;Similarly, around 250,000 people live in Venice, yet, the Italian city accommodates 20 million tourists per year. In 2024, Venice introduced a €5 fee for visitors who would like to access the city centre between 8:30am and 4pm during peak travel season. The main reason behind it was to reduce the congestion in the city, especially due to day-trippers who are exempt from the overnight tourist tax.&nbsp;Like Venice, other popular destinations implemented regulations in 2023 and 2024. Athens capped Acropolis visitors at 20,000 per day. Bali implemented a tourist tax of IDR 150,000 (around €9). And Amsterdam banned the construction of new hotels, to name a few.&nbsp;What are the risks of overtourism?&nbsp;Overtourism poses risks to destinations and locals, while changing the travel experience for tourists and the booking experience for travel agents.&nbsp;Here is what happens:For destinations&nbsp;In 2023, the Canary Islands welcomed 14.1 million foreign visitors, which locals found unsustainable given the islands’ limited resources and increasing prices. In a 2024 protest in Tenerife, a local said their rent was €800 while they earned a salary of €900. Another activist complained about short-term booking websites, saying they increased housing prices for locals, who now have to sleep in cars and caves.&nbsp;Besides increasing the prices for locals, overtourism may also damage the monuments and wildlife. The 20,000 visitor per day cap in Acropolis was put in for this exact reason, as the authorities wanted to protect the UNESCO World Heritage site.&nbsp;For the environmentIn 2023, Peru announced it would suspend visits to Machu Picchu as overtourism caused erosion on some stone structures. Millions of people visit the ancient citadel every year, which is not sustainable in the long run. Later that year, Peru reopened Machu Picchu, but put visitor caps to protect it.&nbsp;The influx of too many tourists also means more pollution. Although Italy’s tourism industry was hard hit during the 2020 coronavirus lockdown, locals in Venice reported cleaner waters and better air quality, as there were no visitors.For travellersWhen travellers stand in long queues, experience visitor caps, and pay tourist taxes, they may get frustrated with the destination. This also reduces the authenticity of the travel experience, which is increasingly important for tourists. In a recent report, 47% of survey respondents said they’d like to connect with locals in less-travelled areas, and 56% said they wanted to explore off the beaten path.&nbsp;&nbsp;For travel providersDestinations suffering from overtourism may disappoint your clients because of long queues and crowds. This can lead to negative reviews and dissatisfaction, damaging your reputation.&nbsp;In the eyes of some clients, recommending over-crowded destinations during peak season may appear inconsiderate, given the rise of sustainable tourism. According to recent studies, 43% of travellers feel guilty when they make less sustainable travel choices. Nearly half of survey respondents also believe travel service providers are responsible for addressing environmental factors, which include sustainable travel options.&nbsp;Want to know more about how we as a travel ecosystem player can take your business further?&nbsp;&nbsp;Read more about how to offer comprehensive travel services with Hotelbeds here.&nbsp;Why should travel providers consider overtourism when promoting destinations?Did you know that 44% of travellers have said they were interested in visiting less-touristy spots? As the Vayable CEO Jamie Wong said, “People want to reclaim what’s real. Mass tourism is no longer sufficient.”&nbsp;Experiential travel is on the rise. Travellers are looking for experiences rather than just visiting hotspots. American Express’ Global Travel Trends Report found that 77% of travellers prioritise having the right travel experience over the cost of the trip. And for travel agents, it’s more difficult to hit the right spot with over-crowded destinations. With more off-the-beaten-path destinations, local activities, authentic experiences, and sustainable choices are more likely to happen.&nbsp;Tourism accounts for 8% of carbon emissions globally, and is set to recover from the pandemic. In Q1 2024, international travel reached 97% of pre-pandemic levels. Given that most people visit the same tourist destinations, the environment is at risk. To help clients make more responsible travel choices, educate them on the risks of overtourism.&nbsp;For example, Thailand’s Maya Bay, featured in Leonardo DiCaprio’s 2000 film The Beach, used to receive thousands of tourist boats every day. In 2018, it closed to tourists as the boats destroyed the area’s coral reefs. When it shut down, only 8% of its coral reefs were alive. The conservation efforts started paying off over the years, and in 2023, biologists reported that the coral reef population grew to 20-30%. Marine biologists estimate that it will take another 20 years for the coral reefs to become the way they were 50 years ago.&nbsp;These examples aren’t meant to put people off from travelling. Instead, they are meant to promote less-touristy beaches, eco-friendly hotels, and ethical tours that make tourism beneficial for everyone.How can travel providers find alternative destinations to better accommodate sustainable tourism?Work with HotelbedsTravel providers can use tools and analytics to learn more about emerging destinations that are gaining popularity but are not yet overcrowded.&nbsp;&nbsp;For example, our Hotelbeds Booking Engine lets you discover hotels, vacation rentals, transfers, tickets, and experiences. Our expansive portfolio provides options from over 170 countries around the world, making it possible to book holidays in alternative destinations.&nbsp;With Hotelbeds, you’ll also get access to Insights, a search and recommendation tool. It gives personalised recommendations on trending destinations, the most popular activities, and alternatives depending on your clients’ needs. This empowers travel providers with bespoke recommendations, improved growth opportunities and a way to keep an eye on the competition.&nbsp;Plus, Insights highlights the destinations that offer the best growth opportunity for travel providers in your specific market, which provides a framework of consideration for your destination marketing strategy; including where you want to subvert these typical expectations within your audience, and offer closely-mirrored alternatives to delight, surprise and cater for travellers looking for hidden gems.&nbsp;We have an expansive portfolio, accessible via our Booking Engine, of 250,000+ hotels, 23,000 experiences for all sorts of travellers and destinations — including the lesser-known ones. Not only this, but you'll join a connected network of 60,000 travel distributors, all benefiting from our end-to-end services as part of HBX Group, a leading ecosystem player in the travel industry.&nbsp;Understand Traveller NeedsFor travel providers liaising directly with the end customers, or with channels of communication that reaches this audience, it's worth thinking about what recommendations will speak to travellers in different regions, countries, demographics and your bespoke targeting segments.&nbsp;Ask yourself these questions:What type of experience are they looking for? - Are they looking for a vibrant culinary travel or ecotourism experience? Or are they in the mood for a cityscape?Where have they enjoyed staying before - and are they looking for something similar?What were they unsatisfied with in their last destination? - Understanding any unsatisfactory aspects of their trip, and how overtourism may have played into this, will help you provide a more satisfactory recommendation&nbsp;When formulating a destination marketing strategy, consider promoting alternative destinations to those firm favourites, for a better experience for travellers, and increased booking opportunities. Gone are the days when travellers were happy to settle for a superficial look at their destination of choice, this year's travel trends (and beyond) suggest that today's (and tomorrow's) traveller wants to get under the skin of wherever they go, to understand the culture, the environment, and the people there.&nbsp;Instead of the usual Paris city centre stay for a romantic getaway, why not consider suggesting Reims? Situated in the renowned Champagne region of Paris and just a short day-trip away from the city, this charming town provides a romantic ambience featuring breathtaking Champagne houses and Gothic architecture.&nbsp;For urban enthusiasts who have been eyeing vibrant metropolises such as Tokyo, Hong Kong, or Seoul, Taipei stands out as a compelling alternative in Asia. The city boasts a rich cultural heritage, bustling night markets, and breathtaking scenic spots like Beitou and Maokong.&nbsp;For travellers looking for an adventurous yet sustainable experience, Costa Rica's cloud forests offer a life-changing and eco-friendly option. With three protected nature reserves - Monteverde, Santa Elena, and Bosque Eterno de los Niños - that showcase a wide variety of wildlife, extensive hiking trails, and rich biodiversity, this destination is a wonderful place to explore Costa Rica's ecosystems while supporting their sustainable initiatives.&nbsp;By booking these alternative destinations, you’re more likely to offer authentic experiences and sustainable options, away from the crowds of destinations experiencing overtourism. Everyone benefits from the experience — you offer an unforgettable travel experience, travellers have an amazing trip, less densely visited areas get an economic boost, and the popular destinations experience a reduction in the strain caused by mass tourism.&nbsp;Sign up today or log in to your Hotelbeds account to get the latest offers and stay up-to-date with travel trends.&nbsp;

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hotelbeds overtourism sustainable travel tips

Travel Trends: 'Overtourism: The Importance of Promoting Sustainable Tourism'

With recently felt global inflation and looming climate worries, plus increasing competition in the travel sector, these are rapidly changing times for hoteliers. However, the sustainable tourism movement may offer something of an antidote to these unprecedented challenges.This article details the current sustainable travel landscape and ways you can maximise sustainable travel opportunities for your hotel business in 2024.&nbsp;Environmental, social, and governance initiatives will increase your revenue&nbsp;According to a recent report by HotelTechReport, hotels worldwide are beginning to recognize the importance of environmental, social, and governance (ESG) priorities, for investors, stakeholders, staff, and guests alike. These ESG initiatives take into account:&nbsp;&nbsp;Environmental considerations such as conservation of water, whether energy is being used efficiency, and reduction of waste&nbsp;Social considerations such as fair pay and labour conditions, diversity and inclusion policies, and investment in local businesses and communities&nbsp;&nbsp;Governance includes track record of board members, ethical business practices, and compliance with laws/regulations&nbsp;Are you implementing ESG initiatives in your hotel business? Not only will these actions protect the planet, but a sustainability strategy will increase your revenue, as using and managing resources more effectively will result in cost savings. Additionally, if you can market your sustainability initiatives effectively, you will stand out from the competition and attract a wider range of traveller segments.&nbsp;&nbsp;As a member of the Global Sustainable Tourism Council, the global authority in sustainable tourism and travel, Hotelbeds are committed to supporting travel trade client partners to maximise opportunities in this growing market. Our own ESG commitments include our Plastic Free Hotel scheme, where qualifying hotels can be seen by thousands of potential travel buyers, with more than 38,000 properties already taking advantage of our offerings.We’ve also made the Climate Change Pledge and achieved Carbon Neutral status for three years running. Read more about our ESG initiatives in our report here.&nbsp;The demand for sustainable properties is growing exponentially&nbsp;Hotelbeds has seen a 30% growth in travellers booking eco-friendly hotels through our Green Hotels programme over the past year. With the rising awareness of the environmental impacts of travel, known as ‘eco-guilt’, it is clear that more travellers are becoming concerned about the negative impact of their trip and are looking to mitigate this through sustainable travel; in fact, 85.6% of travellers are willing to pay more for a hotel with sustainable credentials (Operto).&nbsp;&nbsp;With the ground-breaking development of carbon positive hotels around the world, like Norway’s Six Senses Svart, it is clear that the demand for eco-conscious travel is certainly not going anywhere and investors are seeing the endless potential of the sustainable travel movement. This innovative project sees an entirely self-sustaining hotel which is off-grid and carbon neutral developed in conjunction with the natural environment and constructed with minimal disruption to the surrounding land and sea. More than just a hotel, Six Senses Svart combines environment, sustainability, technology, wellness, and mindfulness.&nbsp;&nbsp;As a hotelier, it is essential to ensure that you are catering to this growing demand for sustainable properties, both in the short- and long-term. Whether you have the resources to build the next Six Senses Svart, or are simply making switches like plastic-free toiletries, you can take advantage of the growing demand for sustainable hotels across traveller segments globally. &nbsp;&nbsp;53% of travellers want to travel more sustainably, but not enough hotels are marketing their offerings&nbsp;Whether it’s individual boutiques or large chains, more hotels are making sustainable choices, which is vital in the current economic and environmental climate.&nbsp;By listing your ESG initiatives on search engines and focusing your marketing efforts, whether it’s zero plastic, green energy, supporting local businesses, or simply providing recycling bins, you can attract more traveller segments who are primed to pay more. There is significant opportunity here since, according to a report by Booking.com, only one third of sustainable hotels are actively communicating their sustainability efforts.&nbsp;&nbsp;Attribute-based selling is an effective way to ensure sustainability-minded guests can find your business during their research. If your hotel has any eco-credentials, you can benefit from ‘green filters’ on search sites; travellers are increasingly searching for ‘eco’ hotels as part of their research, so ensuring your hotel is listed in the optimal way is guaranteed to increase your hotel’s occupancy.&nbsp;&nbsp;Think you qualify or want to learn more? See how other hotels across the globe are benefiting from our Green Hotels Programme and get seen by thousands of travel sellers here.&nbsp;Beat plastic pollutionThis year’s theme for World Environment Day, Beat Plastic Pollution, draws attention to one of the most significant environmental challenges of our time.Thankfully, travellers are increasingly looking for plastic-free offerings; in fact, Hotelbeds has seen an 84% increase in our plastic-free hotel portfolio, with 30% more customers seeking both an eco-friendly and plastic-free hotel in the past year.If you have a plastic-free hotel, this is a crucial opportunity to clearly gain visibility and increase your occupancy. Learn more here.&nbsp;&nbsp;Take advantage of rising interest in regenerative travel through high-margin ancillariesSome travellers are looking to create a net positive impact from their trip, known as regenerative travel. Could you leverage this upcoming trend and connect with any local businesses or charities to offer regenerative ancillaries? Or perhaps you could invest a portion of each booking into a local community group or environmental project.&nbsp;&nbsp;Hotelbeds offers hoteliers access to a network of over 60,000 hard-to-access B2B travel buyers such as tour operators, retail travel agents, airline websites, and loyalty schemes in over 190 source markets worldwide. These channels provide hotel partners with returning guests that book further in advance, cancel less, spend more in-destination and stay longer.Qualifying hotels can benefit from exposure to more than 60,000 client partners of Hotelbeds and Bedsonline – including travel agents, tour operators, airlines, and points redemption schemes – via a green filter that includes details of certifications and offer tags.&nbsp;The pivotal role hoteliers play in sustainable travelAs demand for sustainable travel continues to increase, hotels who are willing to adapt and pivot will certainly succeed. Environmentalism is not a passing trend, so ensure your travel business is primed to help sustainable travellers invest in your offerings and protect the planet for years to come.&nbsp;&nbsp;Hotelbeds: making travel a force for goodHere at Hotelbeds, we have already helped thousands of hoteliers increase their hotel’s occupancy. Whether you’re an individual hotel, chain, or cluster, we can help your sustainable hotel business thrive. Register your property&nbsp;here.&nbsp;&nbsp;Here at Hotelbeds, we have already helped thousands of hoteliers increase their hotel’s occupancy. Whether you’re an individual hotel, chain, or cluster, we can help your sustainable hotel business thrive. Log in to your account&nbsp;here.&nbsp;

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World Environment Day - The Importance of Going Green For Hoteliers

Today, more and more travellers are consciously choosing their hotels and accommodation based on their green and social commitments. &nbsp;&nbsp;As explain in our Travel Trends Guide for 2025, sustainable travel is a major area of focus for our industry, and for Hotelbeds, impacting directly on our daily operations and how we generate tourism. &nbsp;&nbsp;The process of becoming an eco-friendly hotel is easier than you might think at first glance. Check out our guide to hotel sustainability and our 6 tips to avoid using single-use plastics in hotels. &nbsp;&nbsp;In addition, it's important to let potential guests know that you support these initiatives, and a certification is one of the best ways to do so. &nbsp;&nbsp;Throughout this article, we’ll provide you with relevant information about getting certified with two of the major certifications for hotels. We’ll also explain how to leverage Hotelbeds’ benefits by becoming a sustainable partner. Keep reading!&nbsp;&nbsp;How Hotelbeds helps with ESG strategy &nbsp;Hotelbeds, as part of the HBX Group, takes its Environmental, Social, and Governance (ESG) responsibilities seriously. We’re committed to ensuring our planet's sustainability. As a result, we have established 10 core commitments related to the Sustainable Development Goals, including: &nbsp;&nbsp;We continue to promote sustainable and conscious travel to minimise environmental impact and improve the community with our technological capabilities. &nbsp;&nbsp;&nbsp;We highlight to our partners and stakeholders the benefits of introducing sustainable practices into their business models and complying with regulations, legal requirements and qualifying for certifications that make a difference. &nbsp; &nbsp;&nbsp;We work to enhance visibility and promote sustainable products, services, and destinations through the creation of sustainability performance levels.&nbsp;&nbsp;What’s the Sustainable Hotels Programme?As part of our ESG efforts, we highlight the Sustainable Hotels Programme, formerly known as the Green Hotel Programme. What is the purpose of this initiative? &nbsp;&nbsp;In recent studies, the World Travel &amp; Tourism Council (WTTC) observed that 74% of travellers want hotels to provide more sustainable choices. 65% of respondents said that they would feel better about paying for accommodation with a sustainable certification or label. &nbsp; &nbsp;&nbsp;Since hoteliers are key players in the tourism industry – one of the sectors with the most impact on the environment, society and economy – it’s essential to consider implementing a sustainable perspective in the properties. &nbsp; &nbsp;&nbsp;Therefore, the Sustainable Hotels Programme was created to encourage properties regardless of their size to become a force for good, and help them to communicate their sustainable practices. &nbsp; &nbsp;&nbsp;Hotels participating in the programme benefit from more visibility in our system. If you’re a member of the programme, you'll appear in the booking engine under the filter 'Sustainable Hotels'.&nbsp;&nbsp; &nbsp;We'll also include your property in sustainability-focused marketing actions, promoting it across channels such as email communications, banners, and landing pages on bedsonline.com and hotelbeds.com. &nbsp;&nbsp;Also, we run campaigns aimed at increasing awareness of the use of single-use plastic, and other eco-friendly and social initiatives. Last year's campaign with Accor increased the number of properties free of single-use plastic from 500 to 5,000. Stay tuned in the coming months as we'll be launching a new series of campaigns. &nbsp;&nbsp;&nbsp;&nbsp;As a group, HBX Group has observed a growing interest and bookings from hotels that adopt sustainable practices. Currently, we have 40,000+ properties certified as sustainable in our portfolio - between 2022 and 2023, we reported an 30% increase in bookings for sustainable hotels within 12 months. Additionally, our Sustainable Hotels landing page has been the most viewed this year so far, proving again the growing interest in this category of properties and the changing traveller's intent.&nbsp;One effective way to communicate your sustainable initiatives to the world and access our Sustainable Hotels Programme is to become certified with eco certifications. At Hotelbeds, we suggest two in particular. Read on to learn about some of the best certifications in the industry and how to obtain them.&nbsp;Your Guide to Hotel Certification &nbsp;WTTC Hotel Sustainability BasicsThe first certificate we encourage you to get is Hotel Sustainability Basics by the WTTC. This is the global authority on travel and tourism's economic and social contribution, working with governments and international institutions. &nbsp;&nbsp;&nbsp;In four simple steps, you can get this certification regardless of the size of your property. &nbsp;&nbsp;Fill in the registration form to receive the toolkit with all the information about joining the programme. Visit wttc.org to do so.&nbsp;&nbsp;You’ll receive confirmation from WTTC, explaining the verification partners available in your region. After choosing one, WTTC will tell you how to verify the certification criteria you must follow. &nbsp;&nbsp;Next step will be to implement the 12 basics of sustainability defined by WTTC over the next three years. These basics include Measure &amp; Reduce Energy Use, Measure &amp; Reduce Water List, No SUP water bottles, Bulk amenity dispensers or Community Benefit, among others. &nbsp; &nbsp;&nbsp;Once the criteria have been completed, you’ll need to send evidence to your verification partner. Once verified, you'll get a badge showing that your property complies with the Basic Hotel Sustainability standard. &nbsp;&nbsp;GSTC Industry CriteriaThe second certification we recommend you get is provided by the Global Sustainable Tourism Council (GSTC). This organisation establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria. They are arranged on four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts. &nbsp;&nbsp;These criteria are used by businesses of all sizes to become more sustainable and as a basis for certification. To measure compliance with GSTC Criteria, some performance indicators are available. All of these criteria can be found here.&nbsp;&nbsp;Businesses certified by a GSTC-Accredited Certification Body, meeting all the GSTC Criteria, have a high level of assurance and credibility. Being certified by an Accredited Certification Body means that your property complies with the highest social and environmental standards on the market. &nbsp;&nbsp;This is how GSTC certification works: &nbsp;&nbsp;Choose a Certification Body (organisations that have been accredited based on the quality of their certification process) from this list. Some of these GSTC Accredited Certification Bodies include Bureau Veritas, Control Union and RoyalCert. &nbsp;&nbsp;&nbsp;After working with a Certification Body towards achieving full GSTC requirements compliance, your operation will receive its Certification from an Accredited Certification Body.&nbsp;Introducing Our New Sustainability Hub &nbsp;Aside from these certifications, we also strive to provide you with the tools to become more sustainable and implement initiatives that will benefit you. &nbsp;&nbsp;As part of our ESG strategy, we’re glad to announce the launch of the Sustainability Hub, an online site aiming to collaborate with stakeholders to improve sustainability, generate networking and share ESG projects and actions. We’ll support small and medium hotels and clients on their sustainability journey. &nbsp;&nbsp;In this hub, you’ll find relevant content on sustainability and hotels, as well as sustainability mentoring programmes to help you obtain these certifications (WTTC &amp; GSTC). Some of the areas we’ll cover include: &nbsp;&nbsp;Mentoring on how to start with Basic from WTTC and expand with GSTC standards at different levels. &nbsp;&nbsp;&nbsp;Support with activities to share best practices, webinars, mentoring programmes, etc. &nbsp;&nbsp;Launch specific campaigns on topics like plastic-free, waste, energy, universal accessibility, among others. &nbsp;&nbsp;ESG advice for customers and suppliers. &nbsp;&nbsp;We hope that this article will encourage you to go further in your efforts to make your property more environmentally friendly. Be sure to stay tuned for all the sustainable initiatives that we’ll be launching in the coming months. &nbsp;&nbsp;Haven’t joined Hotelbeds yet? Start benefiting from a wide range of products and services at your disposal, as well as from 60,000+ travel distributors ready to book your rooms. Register your property today!

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How to Obtain Your Hotel Sustainability Certification: A Guide for Hoteliers

&nbsp;What is wellness tourism?Wellness tourism is the type of travel aiming to maintain or improve wellbeing. According to the Global Wellness Institute, there are two types of wellness travellers: primary and secondary.&nbsp;&nbsp;For primary wellness travellers, wellness activities are the main purpose of the trip. Secondary wellness travellers only engage in wellness activities as a part of the trip, meaning they don’t travel exclusively for the wellness experience. In 2022, the biggest national wellness tourism markets were the USA, Germany, France, Austria, and Switzerland, with the USA accounting for 24% of all wellness trips.&nbsp;Wellness activities could be linked to what a country has to offer, such as Hungary’s thermal baths or Iceland’s lagoons. Or, travellers’ particular interests could shape the wellness experience — luxury travellers might pick spa retreats, sports enthusiasts might go for a surf camp, or culture lovers might prefer to try a traditional massage.&nbsp;&nbsp;Considering the broad-reaching, and entirely subjective, nature of wellness as a concept, there's a wellness travel experience for every type of traveller on every continent.&nbsp;What are the benefits of wellness tourism for travel distributors?Growing at a compound annual growth rate (CAGR) of 16.6%, wellness travel is a big part of the global wellness economy. In 2022, it made up $651 billion of the $5.6 trillion wellness industry. At this growth rate, wellness tourism is expected to cross the $1 trillion mark in 2024, and the global wellness economy to reach $8.5 trillion by 2027.&nbsp;Travel distributors can capitalise on bookings for wellness trips from both primary and secondary travellers; here are just a few reasons why wellness tourism is an important travel motivator, and certainly a travel trend to take advantage of:&nbsp;Wellness travel is profitable: Accounting for 18.7% of all tourism spending, wellness travellers spend more money than typical tourists. On average, in 2022, wellness travellers spent &nbsp;$1,764 per international trip, and $668 per domestic trip.&nbsp;Wide range of travel activities: Not only is wellness tourism an integral part of the profitable wellness industry, but the wide-reaching concept of wellness itself means that travellers can - with the help of a broad range of options offered by an expansive travel portfolio - curate an experience that aligns with their preferences, needs and personal beliefs.&nbsp;&nbsp;Choice of different destinations: It is possible to book wellness activities all around the world. The Middle East-North Africa region, in particular, has been a leading region in wellness tourism. With a 61.5% annual growth between 2020 and 2022, the average wellness traveller spends $1,354 in this region. The sheer choice of options for travellers from all walks of life means that wellness tourism is one of the more accessible forms of experiential tourism.Examples of Wellness TourismYou can find more wellness travel experiences, alongside hotels and resorts all around the world, offering bespoke wellness programs and wellness products that can be tailored to each traveller's needs through our Booking Engine.&nbsp;&nbsp;With more than 250,000 accommodation options, including Sustainable Hotels, and 23,000 experiences, our expansive travel product portfolio allows you to offer a comprehensive wellness tourism experience unique to each traveller's requirements.&nbsp;For now, here are some popular wellness experiences for travellers from all walks of life:Spa RetreatsIn 2022, the spa industry had over 181,000 spas, generating $105 billion in revenue. A timeless activity, spa retreats would be a good fit for primary wellness travellers. Check out top-rated spas, such as Winvian Farm in Connecticut, listed in Condé Nast Traveller’s Reader Choice Awards for six years in a row. In Winvian, your clients can choose from 6 spa packages, which include massages, hydrotherapy, oxygen facials, yoga, and reflexology.&nbsp;Make sure to choose the right spa for the right type of traveller. Families can explore multi-generation spas — Zulal Wellness Resort in Qatar has a family bonding retreat, focusing on wellness activities for the whole family. For couples, consider checking out spas in romantic destinations, offering couple massages and wellness treatments.&nbsp;Cultural Wellness ExperiencesExperiential travel is a rising travel trend, with all types of travellers prioritising learning about the culture. Culinary travellers do this by tasting the local food, adventure travellers book trips to explore remote regions, and wellness travellers discover the different wellness traditions.&nbsp;Whether that’s the Aufguss sauna rituals in Central Europe and Germany or the well-known Thai massages in Thailand, many countries have accessible cultural practices that can be experienced through the lens of wellness. One of the best ways to create an accessible but authentic experience for travellers is to look for locally-owned practices, as well as hotels and resorts that provide culturally sensitive and inspired wellness programs for their guests. Not only does this allow travellers a glimpse into the often historically-rich culture of their destination of choice, but it also supports local economies - especially when those hotels, resorts and experiences are run by the region's citizens.&nbsp;For example, in Waldorf Astoria Los Cabos in Mexico, Mexican folk-healing therapies inspire the hotel’s wellness offerings, making it possible to experience mezcal-infused massages, herbal aromatherapy, energy cleansing rituals, and more.Outdoor Wellness Activities&nbsp;A 2019 study found that spending a minimum of 120 minutes a week is good for health and well-being. Whether that’s taking a walk, swimming, or going on a retreat in a remote town, your clients might be looking for outdoor wellness activities after staying inside for long work weeks. For sports enthusiasts, recommend physical activity-based events, such as yoga camps or fitness programs.&nbsp;&nbsp;There are always interesting country-specific destinations — Iceland’s Blue Lagoon, for example, offers outdoor massages and float therapy. Similarly, Japan is the birthplace of forest bathing, a philosophy aiming to reduce stress by nature immersion. For a complete disconnection from daily life, explore silent retreats, where participants stay quiet throughout the event while engaging in activities like meditation and walks in nature.&nbsp;Sleep WellnessSleep travel is in the spotlight. To invest in sleep, Hilton uses high-quality mattresses, while equipping some of its hotels with temperature-controlled beds, sound-absorbing walls, and smart technology. Hyatt also joined the sleep travel trend, creating a Restorative Sleep Suite in New York with a special AI-powered bed.&nbsp;Besides hotels, experiences that improve visitors’ sleep are trending — star bathing and forest bathing are both thought to reduce stress and improve sleep quality by boosting melatonin. For where sleep meets tech, check out resorts and high-tech wellness programmes. Kamalaya Koh Samui in Thailand has a dedicated sleep wellness program, featuring traditional massages, mentoring sessions, and IV therapy.Technology in WellnessIt’s possible to find high-tech wellness programmes in medical spas, retreats, and wellness centres around the world. These programmes could be related to beauty, fitness, anti-aging, or mindfulness, helping clients reach their wellness goals.&nbsp;&nbsp;In Spain, for example, SHA Medical Spa has The Rebalance &amp; Energise Programme, offering ozone therapy to stimulate the immune system. While in Bali travellers can experience a truly bespoke wellness program in many of the unique resorts in this stunning location, with deep roots in the Ayurvedic wellness practice. Experiences can include holistic treatments to achieve internal balance, right through to tech-powered treatments such as hyperbaric oxygen chambers, sleep enhancement technology, and Microbiome facials.&nbsp;&nbsp;Like what you see?&nbsp;&nbsp;Sign up with Hotelbeds or log in to your account to get amazing wellness deals for your clients. You’ll also get the latest offers, campaigns, and promotions from our portfolio of hotels and experiences — both for wellness travel and other travel trends.&nbsp;

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Travel Trends: Wellness Tourism

It seems everyone we know is busy, busy, busy, — 80% of employed Americans reported they ‘never had enough time’— and travellers are increasingly looking for the opposite. &nbsp;&nbsp;Wellness tourism, travel that supports a person's well-being or feeling of contentment, has gained popularity in the early aughts and has steadily increased, outperforming the overall tourism industry for over a decade, according to the non-profit Global Wellness Institute. Like many tourism sectors in the COVID-19 pandemic aftermath, wellness tourism is soaring.&nbsp;Some 819.4 billion wellness domestic and international trips were taken in 2022, representing 7.8% of all tourism trips that year. Wellness trips are projected to rise to 8.3% by 2027.&nbsp;Hoteliers can capitalise on this newer, lucrative tourism by adding wellness offerings. Gen-Z, born between 1997 and 2012, are already frequent travellers and emerging as some of the most eager to travel post-pandemic. This group prioritises mental health and often looks for relaxing experiences when travelling.&nbsp;In this article, we deep dive into this increasing travel trend for 2024 and provide several tips to leverage it in your property beyond ‘just’ having a spa. &nbsp;&nbsp;&nbsp;Why hoteliers need wellness tourism&nbsp;Wellness tourism is high-yield tourism, as wellness travellers spend more money than the average tourist, 75% more than the typical domestic tourist and 41% more than the typical international tourist. Hoteliers investing in wellness are almost guaranteed to get a return on their investment, as the wellness market is forecast to jump to $1.4 trillion by 2027.&nbsp;It's not too late to get a foothold in the wellness tourism sector. Take a giant leap forward by joining the Hotelbeds portfolio, where hoteliers can reach 66,000+ travel distributors who are searching for wellness experiences for their high-value clients.&nbsp;&nbsp;If you're already a member, log in to the Partner Extranet to update your property info and wellness offerings, upload new photos, adjust rates, and more.&nbsp;Examples of wellness tourism&nbsp;Wellness travel extends beyond the spa and gym. It touches nearly every aspect of the traveller's trip, from healthy food and drinks to experiential experiences to the best hotel amenities that promote self-care.&nbsp;Hoteliers can easily incorporate some or all of these ideas:Using bedding that promotes more restful sleep, including breathable fabrics like cotton and linen, and weighted blankets.&nbsp;Providing turndown amenities that promote sleep like herbal teas, melatonin tablets, meditation apps, and books.&nbsp;Hosting live and on-demand fitness classes. Offering referrals to area gyms, boot camps, and personal training and creating walking, hiking, and biking trails on and off property.&nbsp;Adding organic drinks and meals made with local ingredients to your restaurant, bar, and grab-and-go menus.&nbsp;Offering airport transfers in vehicles that are low or zero-emission.&nbsp;Stocking your gift shop with organic sundries and wellness products that support healthy travel and lifestyles.&nbsp;Offering activities like guided meditation, stretch &amp; release classes, and foraging with the hotel chef.&nbsp;&nbsp;Spa wellness travelSpa travel has long been a form of luxury travel, but it's growing with travellers making it their primary or secondary focus. The global spa market was valued at $87.63 billion in 2023 and it's projected to grow to $375.54 billion by 2032. &nbsp;&nbsp;Spa therapies can help align the body, mind, and spirit through a variety of treatments and experiences, including massage, aromatherapy, cryotherapy, hydrotherapy, saunas, facials, manicures, pedicures, body wraps, and scrubs. &nbsp;&nbsp;Enhance your property's existing spa services with soothing lighting, eco-friendly and sustainable decor, and the latest spa treatments. Properties without a spa can partner with local spas to offer in-room and pool-side treatments.&nbsp;Sleep tourismSleep tourism is a post-pandemic travel trend that is on the rise. Hoteliers are creating soundproof sleep suites where the main attraction is sleep. These sanctuaries include amenities like AI-powered beds that adjust to sleepers' needs, luxury bedding that promotes cool and comfortable sleep, and amenities that promote restorative sleep like deep soaking tubs, aromatherapy diffusers, blackout curtains, pillow menus, and sleep masks. &nbsp;Don't sleep on this wellness travel trend, which is expected to grow by nearly 8% to more than $400 billion between 2023 and 2028.&nbsp;Healthy experiencesHelp travellers who already lead healthy lifestyles by offering healthy amenities. From well-stocked fitness centres to group and on-demand classes to hot tubs, steam rooms, plunge pools, and infrared saunas, there are many options for properties of all sizes. &nbsp;Additional options include in-room workout kits with access to fitness apps, partnering with local businesses to offer boot camps, personal training, and group fun runs, and providing outdoor spaces for walking, relaxing, and dining.Experiential wellnessA segment of experiential travel, travel fuelled by a desire for connection through sustainable tourism that supports local communities, experiential wellness is attractive. &nbsp;From private tours of local natural wonders to classes with local artisans to create candles and bath products to one-of-a-kind volunteerism experiences, experiential travel taps into a desire for bespoke experiences and lifelong learning.&nbsp;Solo travel wellness retreatSolo travel is exploding, particularly among female travellers. Some 76% of Millennials and Gen-Z are planning to take a solo trip this year, and 60% of all travellers are planning two or more solo trips. More than half of these trips are centred around self-love and treating oneself. &nbsp;These trips offer the opportunity to focus on emotional, mental, physical and, sometimes, spiritual, well-being without the distraction of other travel companions. Leverage solo travel's popularity by creating personalised trip itineraries that include customisable meal plans, fitness regiments, and activities.&nbsp;Family wellness retreatIncreasingly, families are focusing on strengthening bonds through wellness retreats that promote shared adventures. &nbsp;Whether enjoying activities together like ropes courses, cooking classes, and hikes or separately via kids' clubs, children's mindfulness, bubble-blowing breathwork, and soap making classes, and activities like journaling and stargazing, leverage family retreats.&nbsp;Yoga retreatsYoga retreats offer opportunities for first-timer yogis to advanced yoga practitioners to relax and find balance. &nbsp;These retreats are often offered in tandem with meditation, sound bath, and energy healing sessions, fitness classes, workshops on wellness-related topics like nutrition and stress reduction, breathwork sessions, detox programmes, healthy cooking classes, and on-property dining options that focus on farm-to-table, organic, and/or locally-sourced artisanal meals.&nbsp;&nbsp;Corporate wellness retreatsWith many people still working remote or hybrid, companies are prioritising corporate retreats. Some 79% of companies allocate a specific budget for getting their teams together. &nbsp;Even if your property isn't part of a large conference centre, you can support corporate travel by partnering with local businesses to create team building activities, entertainment, and outdoor recreation.Don't let another minute pass without joining the wellness revolution. &nbsp;&nbsp;Give your property a check-up by logging in to the Partner Extranet to share property photos and wellness offerings. &nbsp;&nbsp;Haven’t joined Hotelbeds yet? Register your property today for free. You’re just a few clicks away to start benefiting from our wide range of products and services for hoteliers.&nbsp;

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Welcome Wellness Travellers at Your Hotel: Practical Tips & Examples 

&nbsp;Music tourism has seen significant growth in the last few years, particularly since the pandemic when live and in-person experiences were largely impossible for many travellers around the world.&nbsp;&nbsp;This growing trend sits in conjunction with the rise in popularity of experiential tourism (link), one of the more notable shifts in traveller behaviours within the industry. Travellers are prioritising travel governed by both immersive and cultural events, activities and experiences to enrich their trips. What used to be a niche interest is now becoming a globally impactful tourism trend for today's, and tomorrow's, travel industry.&nbsp;Findings from Amadeus have shown that music tourism plays a vital role in stimulating local economies. Notable global artists such as Taylor Swift, Coldplay, and Beyonce have been found to have a substantial impact on search and booking volumes for destinations featured on their tour schedules. For instance, flights to Romania saw a surge of up to 91%, while Athens experienced a 62% increase in interest. Beyonce's performance in Sweden during her Renaissance World Tour drew a massive crowd of around 90,000 to Stockholm, highlighting the power of music tourism in driving economic growth.&nbsp;Daniel Batchelor, Vice President, Global Corporate Marketing &amp; Communications at Amadeus, said:&nbsp;&nbsp;“Consumer research shows that this year travellers are on the lookout for new experiences. And what better experience can there be than sharing a music festival or concert with friends, family or like-minded fans?”&nbsp;What Are the Opportunities for Travel Providers?As part of our strategic focus on the growth of experiential tourism and the exploration of key travel trends for 2024, music tourism is in alignment with the behaviour of many global travellers. They are actively pursuing experiences that resonate with their beliefs and preferences, as well as immersing themselves in their chosen destination. Music tourism offers unique and memorable experiences catered to all types of travellers.&nbsp;In fact, Amadeus has also suggested that music tourism is one of the ‘key drivers of European tourism in 2024’, and so it stands to reason that this will continue to be a key driver of travel trends for years to come.&nbsp;So then, the question remains: what about the opportunities for travel providers when it comes to music travel and tourism?&nbsp;InsightsOur innovative recommendation tool, Insights, has been tailor-made for travel providers to enhance efficiency in your daily tasks and keep you at the forefront of travel industry trends.&nbsp;How? By using an internal algorithm to determine market-specific trends based on several key factors including:SeasonalityHistorical search dataReal-time customer bookingsHistorical booking data&nbsp;This means Insights can provide recommendations based on customer bookings in your market, offering you destinations more likely to be booked by your ideal audience. &nbsp;&nbsp;As a unique web portal, Insights transforms complex booking data into a user-friendly interface, that allows you as the provider, full control over your recommendations. Save, Anchor or Discard your recommendations as they are served to you, for even better personalisation in the future, allowing you to even easier identify which destinations, hotels and experiences offer the most potential for your business and your profits.&nbsp;So, how is this relevant to travel trends, and therefore music tourism? &nbsp;&nbsp;Well, Insights allows you to keep up with increasing demand in your market, and considering the fact that some global artists drive significant shifts in destination demand, especially for tours, Insights allows you to track real-time bookings and competitor activity. Leveraging data intelligence on these crucial factors, you can react promptly to meet the surge in demand.&nbsp;Sign up today to access this useful recommendation tool.&nbsp;Travel PackagesIt is evident that there is a significant demand for music-centric experiences among super fans and casual music lovers worldwide. There is a unique opportunity for collaboration between travel providers, event organisers, and host destinations to curate enticing and memorable experiences as these sectors intersect.&nbsp;In a prime demonstration of this intersectional collaboration, the organisers of Tomorrowland, a prominent European music festival located on the outskirts of Antwerp, Belgium, are providing international music enthusiasts the opportunity to reserve travel packages that include the chance to explore Belgium before immersing themselves in performances by top DJs from around the globe.&nbsp;Consider how you as a travel provider might be able to curate enticing packages that could boost your sales. Here are some key considerations, though, for capitalising on music events and experiences as extra revenue:&nbsp;Identify music travel experiences which align with our ideal market or customer. Sometimes, smaller and more ‘obscure’ events offer more opportunities than events on a grander scale. &nbsp;Keep your packages concise and focused, to avoid confusing travellers.Ensure that travellers have the flexibility to amend the travel dates to either arrive before, or stay on after the event or experience you’re curating their trip around.Navigate package prices carefully, as after all, the lead price is what gets you traffic and keeps people moving through the booking process.&nbsp;And of course when curating packages, a travel booking platform with integrated cross-selling and upselling functionalities can greatly simplify the process and provide a comprehensive booking experience. You can easily find, and book, our vast portfolio of products and services, with easy access to exclusive and differentiated properties, offers, and rate types; but also experiences and mobility services such as tickets, car hire and transfers.&nbsp;Our Booking Engine allows you to:&nbsp;Build itineraries for each customer whether they’re simple or complex.Offer add-ons at the time of booking (and after) to offer truly end-to-end travel plans.Provide flexible payment options to cater to a range of budgets.Choose from over 250,000 hotels and 23,000 experiences to build out the perfect, enriched trip no matter each client’s preferences.&nbsp;Sign up today to start maximising every booking with this comprehensive travel booking platform.&nbsp;What are the Key Drivers of Music Tourism?Music festivals - these are undeniably one of the most influential factors in the realm of music tourism. Some of these festivals attract millions of visitors, profoundly affecting the local economy and the worldwide demand for travel services to, from, and within these locations.&nbsp;Social Media Travel Marketing - The digital age has significantly impacted the accessibility and expansion of music tourism. Shared experiences are now easily accessible on user feeds and explore pages, while recommended videos delivered through algorithms can influence travel choices. Additionally, user-generated content like uploaded sets and performances on platforms such as YouTube has been available for a long time.&nbsp;&nbsp;Unique Experiential Tourism - The cornerstone of music tourism hinges on its distinctive quality; the ambience produced and felt at festivals or concerts, a sensation often unattainable through virtual or digital means. This unique element draws in travellers seeking authentic and unforgettable experiences during their journeys, and lends itself well as a lens through which experiential tourism, a key trend in the last few years, can be explored for travellers with different preferences and interests.&nbsp;Personalisation Opportunities for Travel Sellers - There is a music and arts festival for every traveller preference, allowing for a greater degree of personalisation when it comes to travellers' perfect musical itinerary. &nbsp;&nbsp;The Emotional Synergy Between Music and Travel - The connection between music and travel is deeply rooted in the emotional and evocative nature of both experiences. It is no surprise that they are often intertwined, as music can elevate the overall travel experience, creating a unique and impactful form of tourism.&nbsp;For travellers, whether they are heading to a local venue to catch a small band, embarking on a long journey to see their favourite artist in a stadium tour, or planning a trip to a festival to join thousands of fellow music enthusiasts, there is a music event out there that will surely get them in the groove.&nbsp;And with music festivals as one of the main drivers of this type of travel, let’s look at just a handful of some of the different festivals out there, each of which draws its own type of traveller and experience-seeker.&nbsp;Inspiration: A Selection of Popular Music Festivals and EventsHere are a handful of recommendations worth travelling for!EuropeHailed for its romantic cities and diverse cultures, Europe also plays host to some of the world’s most famous music festivals! &nbsp;For community-seekers – Glastonbury, UK; 2000 Trees, UK; Sziget, Budapest.For hard rockers – Download Festival, UK; Rock Im Park &amp; Rock Am Ring, Germany.For world music – WOMAD, UK; Sziget, Budapest; Primavera Sound, Barcelona.For arts and culture - The Edinburgh Fringe in Scotland draws thousands of visitors, as one of the most popular arts and culture festivals in the world.For the biggest crowds – Tomorrowland, Belgium; Sonar, Barcelona; Lollapalooza, multiple cities.North America &amp; CanadaIt is widely known that events such as Coachella in California and Lollapalooza in Chicago (and now globally) are among the many annual festivals held in the United States that have had a significant impact on the festival industry. While these are highly acclaimed international events, there are numerous other festivals throughout the country that cater to a wide range of musical tastes.For Blues &amp; Jazz,- Since 1984, the Chicago Blues Festival has been the world's largest free blues festival; New Orleans Jazz &amp; Heritage Festival, which spans 7 days!For Hip-hop, R&amp;B – Friends and Lovers, Las Vegas; Rolling Loud, Miami; Something In The Water, VA.For Indigenous Culture – the Indigenous Music and Arts festival at Ganondagan; Summer Solstice Indigenous Festival in Ottawa.For the classics, world music -Festival d'été de Québec, VELD Music Festival, Canada.For relaxation - Bonnaroo Music and Arts Festival, Tennessee.Central and South AmericaFor celebrations of Latin music - Baja Beach Fest, Mexico; PAAX GNP Festival. Mexico, for classical musicians, ballet, opera, and dance performers.For a party - Empire Music Festival, Guatemala; Time Warp Festival, Brazil; Baum Festival, Colombia; Primavera Sound Festival Buenos Aires, Argentina.&nbsp;Asia Pacific &nbsp;What could be better than providing year-round music opportunities? While the current season aligns with the summer months in the Northern Hemisphere, there are numerous must-see music festivals in Asia Pacific destinations that shouldn't be overlooked by travellers.Australia &nbsp;For Australia’s biggest – Vivid Sydney; Splendour In The Grass.For community - Rainbow Spirit Festival; Byron Bay Blues Fest; Lost Paradise Festival.For a travelling festival – Laneway Festival (Brisbane, Melbourne, Perth, Adelaide, Sydney).For First Nations culture – Parrtjima - A Festival in Light; Barunga Festival; Desert Mob.South KoreaWhile C-pop and J-pop have been making waves in Western media for decades, the more recent skyrocketing popularity of K-pop is making South Korea turn musical heads no matter the continent! &nbsp;For world-class stage productions – Seoul, for a K-pop performance! The city hosts many solo and group performances from the industry's best acts.For immersive experiences – SMTown Live, with performances from world-renowned groups. The 2024 event went overseas to Tokyo!For showcase events – KCON; Weverse Con Festival; Seoul World DJ Festival, and Seoul Jazz Festival, which offer three days of performances from acclaimed artists to local indie acts.JapanFor international rock and electronic – Fuji Rock Festival (Japan’s biggest), Summer Sonic, and Ultra Japan.For showcase events - MBC Music Core in Japan; KCON Japan.For a good cause – Greenroom Festival, based on the ethos of ‘Save The Beach, Save The Ocean’For tradition – Saito Kinen Festival Matsumoto; Hakata Dontaku Matsuri; Kyoto Gion Matsuri for incredible parades, traditional music and festivities that can last a whole month! &nbsp;South AsiaFor awe-inspiring crowds – Sunburn Festival, Goa – Asia’s largest music festival, which attracts around 1 million music-lovers.For international and eclectic line ups – Creamfields, Taiwan; S2O Songkran Music Festival, Thailand; We The Fest, Indonesia; Clockenflap, Hong Kong.For a ship-shape festival - It’s The Ship, Asia’s largest festival at sea, which makes its way from Busan through Nagasaki, Japan and back to Busan.For unforgettable locations - Great Wall Festival, China. Techno on the Great Wall, it’s not to be missed! &nbsp;&nbsp;While this list is not comprehensive, it should give you a good understanding of the value of music tourism and how you can start taking advantage of this trend if you haven't already.&nbsp;For timesaving, valuable tools and services that will maximise the way you work, why not sign up to become one of our valuable clients?&nbsp;Gain access to intuitive tools like Insights, which helps you track and keep ahead of travel trends, as well as our powerful travel booking platform.&nbsp;

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Travel Trends: The Rise of Music and Concert Tourism

What is luxury culinary tourism?&nbsp;World Food Travel Association defines food tourism, also referred to as gastrotourism, as travelling for a taste of place to get a sense of place. For luxury travellers, one of 2024’s top trends is luxury culinary tourism, for whom this type of travel experience is one of the key motivators behind exploring a destination, whether it's new or familiar.&nbsp;Cuisine is one of the best ways to truly be immersed in a culture, destination, or community, and given that there has been a notable shift towards experience-centric tourism for today's traveller, it comes as no surprise that food tourism is one of the most popular travel trends in recent years!&nbsp;A growing market, luxury culinary tourism refers to experiencing local gastronomy through the lens of luxury travel. For travellers interested in this trend, gastronomy and tourism go hand in hand — food is often the key driver behind travel activities.&nbsp;Who are the luxury culinary travellers?and what activities do they want?&nbsp;Between 2024 and 2030, food tourism is expected to be the fastest-growing segment of luxury travel, increasing at a CAGR of 7.6%. Appealing to travellers of all generations, luxury culinary travel includes trying out unique foods, visiting Michelin-starred restaurants, and attending food-related events such as cooking classes and festivals.&nbsp;&nbsp;According to surveys by Hilton, American Express, and Visa, travellers are prioritising local experiences, both in food travel and in general. Here are some statistics that stand out:81% of travellers are most excited about trying local foods and cuisines.79% of travellers like trying completely new food options while travelling.In 2023, over half of world travellers said their favourite culinary travel activity was visiting local restaurants. The next most popular activities were food festivals (46%), local food tours (41%), and wine tastings (39%). In 2024, Gen Z and Millennials expressed interest in discovering the local bar scene.Compared to other generations, Gen Z and Baby Boomers were expected to budget the highest amount of money for culinary experiences and experiential tourism.Chinese travellers are estimated to be the top spenders in the travel industry in 2025 with a travel spend of $255.4 billion, followed by American ($134.1 billion) and German ($96.7 billion) travellers.&nbsp;Top destinations for luxury culinary tourismFrom Michelin-starred restaurants, food festivals, to world-class wines, gastronomy experiences and more — these destinations have you covered when it comes to luxury food tourism.1. USA for high-end world cuisineIn the USA, large cities often have restaurants from all over the world. New York, in particular, is a favorite among luxury travellers. From Italian restaurants with regional pasta-tasting menus to Japanese omakase restaurants, the Big Apple is the place to be for high-end world cuisine. In 2023, the city received twelve new stars (8 One Stars, 2 Two Stars, and 2 Green Stars), diversifying its Michelin Guide selection. If your clients enjoy festivals, recommend the New York City Wine &amp; Food Festival, which includes chef-hosted dinners, cocktail-making master classes, and walk-around tastings.&nbsp;Another foodie hotspot is New Orleans, distinguished by its Cajun and Creole cuisine. The city has over 1,400 restaurants and a rich history, so consider booking a food tour or even a cocktail tour&nbsp;where your clients can discover the rich food culture and history of this diverse destination. It's worth noting that New Orleans has many family-owned restaurants, such as Antoine’s, operated by the fifth generation, and Café Du Monde, known for its New Orleans-style beignets.&nbsp;&nbsp;2. Mexico for authenticity and delicious cocktailsSince 2010, traditional Mexican cuisine has been a part of the UNESCO Intangible Cultural Heritage of Humanity List. This is thanks to years of traditions related to farming, rituals, and culinary techniques. To start with Mexico’s fine dining scene, book a table at Pujol in Mexico City. At Pujol, chef Enrique Olvera aims to showcase Mexican gastronomy traditions with a modern twist, and has a signature dish called mole madre.&nbsp;For an unforgettable culinary travel experience why not offer an evening of entertainment with an exquisite tasting at Bellini Revolving restaurant, boasting a 360-degree vista of the city, followed by a colourful and evocative garibaldi performance at&nbsp;Garibaldi Plaza, the Plaza of the Mariachis.&nbsp;Making up one of Mexico's local dishes, mole is a sauce that is thought to originate from either Puebla or Oaxaca, and both cities are worth a visit for their food scenes. In Puebla, your clients can try the special mole poblano and go on a local market tour. In Oaxaca, the food capital of Mexico, you can book a chocolate-making workshop, a visit to a mezcal distillery, or a private cooking class. If your clients prefer tequila to mezcal, suggest a trip to the town of Tequila in Jalisco. Here, in the very city tequila comes from, they can visit tequila distilleries to learn more about the iconic beverage.&nbsp;Access&nbsp;experiences like this and more with our expansive global portfolio of experiences.&nbsp;&nbsp;Sign up today or log in to curate the perfect getaway for your luxury travellers.&nbsp;3. France for fine dining in the city and countrysideFrance is the country with the most Michelin-starred restaurants. As of 2023, there are 625 restaurants with one, two, or three stars. Your clients’ gourmet experience starts in Paris with a luxury food tour, discovering French wine, cheese, and macarons.&nbsp;For another taste of the unique, why not offer a gastronomic experience with a celestial twist with a sumptuous gourmet food tasting under the stars? Around 90 miles east of Paris is France’s Champagne region, protected by an AOC (controlled designation of origin) label. This means that champagne can only be produced in this region, making it ideal to book a champagne tour to visit local producers and taste this special sparkling wine.&nbsp;&nbsp;France’s second city Lyon is known as its gastronomic capital. &nbsp;Home to late chef Paul Bocuse’s primary restaurant, L’Auberge, the city also has a gourmet food market called Halles de Lyon Paul Bocuse&nbsp;which is a must-visit for foodies. Wine tours and wine-tasting events are also all around France, with exceptional wine regions like Bordeaux, Burgundy, and Beaujolais scattered all around the country. For a truly authentic fine-dining experience, head to the restaurants in the countryside, where it’s possible to find Michelin-starred lunch menus for less than €50.&nbsp;4. Italy for wine and luxury cooking classesIn a survey by World Population Review, Italian food was crowned as the best cuisine in the world. Recommend your clients a luxury cooking vacation, which is gaining popularity in the country. In these holidays, visitors experience Italian cuisine to its core, picking vegetables in the garden, having cooking classes with chefs, touring vineyards, and dining in Michelin-starred restaurants. And for travellers who enjoy a taste of authenticity, why not suggest they enjoy a four-course meal cooked by local experts?&nbsp;Besides cooking vacations, check out wine-tasting tours in Tuscany, especially in the famous Chianti region. Not only does this region offer excellent vineyards and distilleries to visit, but your clients can also visit olive oil producers, and have Tuscan snacks in the region. All around Italy, you can find a wide range of pasta-making classes, usually including a complimentary drink, be it an Aperol Spritz or Italian wine.&nbsp;5. Japan for culinary variety&nbsp;Tokyo is a city with one of the highest number of Michelin-starred restaurants in the world, with over 200 one-, two-, or three-starred restaurants, making it a perfect starting point when exploring Japan for food tourism enthusiasts. Book your clients a table at a Michelin-starred restaurant to do the city justice — Sushi Marufuku for example, has a unique way of preparing dry-aged sushi with vacuum technology.&nbsp;&nbsp;In Kyoto, book a tea ceremony to experience a 400-year-old tradition, one that is spiritual and awakening at the same time. Many of these ceremonies last for one to two hours, and often have an English-speaking guide, allowing travellers to feel rejuvenated by the selection of traditional teas and snacks. There are also usually options to rent a kimono to take beautiful commemorative photos. Japan is not short of interesting foods to try — seafood lovers would enjoy Okinawa’s distinct cuisine featuring green caviar and tiger prawns. For those who enjoy the highest quality steak, there’s Kobe, the city of the world-famous Kobe beef.&nbsp;6. Singapore for hotels and innovative restaurantsIn Hilton’s 2024 survey, 82% of respondents said they wanted to have a good restaurant in their hotel. This puts the spotlight on Singapore’s high-quality hotel restaurants and daycation packages. For example, PARKROYAL COLLECTION Marina Bay is a hotel that has both — it’s home to award-winning Chinese restaurant Peach Blossoms and 11-hour daycation packages offering access to restaurants along with other facilities for those who may not have itinerary space to stay overnight.&nbsp;Singapore’s food scene is influenced by Chinese, Malay, Indian, and European cuisines, making it a great destination to try out fusion restaurants. The country has a total of 55 Michelin-starred restaurants featuring 30 different cuisine types. All these restaurants stand out as innovative eateries, combining techniques from diverse world cuisines. For a night to remember, book a sky dining experience, a 90-minute dinner on the Singapore Flyer, overlooking the city’s skyline.&nbsp;So there you have it. Some incredible destinations offer truly unforgettable food travel experiences for travellers with a keen preference for luxury culinary tourism. From cooking classes to being immersed in local culture, to dining in the very best restaurants, luxury has come to mean so many different things to all travellers, so make sure to explore what luxury means to your clients, and curate a one-of-a-kind experience perfectly tailored to their needs.&nbsp;Sign up with Hotelbeds today, or log in to offer the best luxury food tourism experiences to your customers.&nbsp;&nbsp;

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Travel Trends: Luxury Culinary Tourism

Classic city sightseeing tours might be excellent ways to orient visitors to your city during a routine flop and drop getaway, but an increasing number of travellers are seeking more during their stays. Travellers crave connection and understanding, which is fuelling the fast-growing experiential tourism sector.&nbsp;And what's experiential travel? This is an increasingly popular way of travelling in which travellers desire a bespoke, customisable, and personalised trip. The goal is to create a deeper connection between travellers and locals and greater understanding of the local culture.&nbsp;From adventurous activities to cooking classes to attending local events, here are seven simple and inexpensive ways hoteliers can adapt their offerings to capitalise on the experiential travel trend.&nbsp;&nbsp;Good Examples of Experiential TourismGap year and college students have long been engaged in experiential travel through study abroad programmes, cultural exchanges and homestays, and language immersion programmes. However, families, middle-age travellers, and retirees are increasingly demanding experiential travel that promotes learning and self-discovery.&nbsp;&nbsp;Leverage your location, property, and resources to efficiently and effectively deliver experiential trips of a lifetime. It's important that these initiatives are genuine, creative, sustainable, and supportive to your community. Get inspired by these seven examples of experience tourism sure to impress even the most seasoned travellers.&nbsp;Luxury experience travelThe key to creating captivating experiential travel experiences is authenticity. Luxury is not just about price point; it's a mindset. Offering exclusive, limited, one-of-a-kind experiences is the key to attracting the attention of luxury travellers.&nbsp;&nbsp;Many luxury travellers like to revisit their favourite cities and surrounding areas to indulge in more cultural experiences. Whether it's guests' first or fifth trip to your city, here's how you can cater to the luxury experience travel trend:&nbsp;Arrange private dining experiences with local chefs on-site.&nbsp;Arrange private spirits and wine tasting experiences with local mixologists and sommeliers.&nbsp;Create bespoke daily itineraries catered to guests' preferences, including dining, entertainment, shopping, sightseeing, and spa.&nbsp;Host one-on-one or small group cultural classes with local artisans on-site.&nbsp;Offer private tours with local experts, instructors, and university professors to points of interest.&nbsp;Work with local businesses, museums, and others to create one-of-a-kind opportunities for guests to explore these places just like a local, museum curator, or expert.&nbsp;Interested in more ideas to cater to luxury travellers? Get some inspiration in our article on best hotel amenities. &nbsp;&nbsp;With Hotelbeds, you get the chance to access hard-to-reach and valuable segments like luxury travellers easily. Register your property here and start your journey with us!&nbsp;Already joined Hotelbeds? Then log in to our Partner Portal instead.&nbsp;Culinary experience travelSure, visitors can check off Michelin-starred restaurants and try snacks from famous street vendors, but culinary experiential travel is all about learning, seeing, and doing. Instead of just eating a menu of local signature dishes, travellers also want to hear about the origins and significance of these foods, learn how to make them, interact with the purveyors, and sample these local delicacies.&nbsp;Culinary experiences you can incorporate at your property include:&nbsp;Arrange guided visits to local markets.&nbsp;Arrange visits to local farms, distilleries, and vineyards.&nbsp;Host cooking classes with local chefs on-site.&nbsp;Host mixology classes with local bartenders on-site.&nbsp;Include local treats for welcome refreshments and nightly turndown service.&nbsp;Lead foraging adventures on-site or off-site and produce picking at local farms.&nbsp;Localise bar and restaurant menus.&nbsp;Offer picnic baskets and snack boxes with local eats and treats.&nbsp;Cultural experience travelNobody knows a location better than the locals, and, for many travellers, it's simple to identify the places of significance by consulting a guidebook or having a chat with your concierge. Cultural experiential travel takes cultural experience travel further, informing beyond surface level and photo ops.&nbsp;&nbsp;Collaborating beyond your property with destination management companies, experiential travel companies, local artisans, and organisations is essential for curating compelling cultural experience travel.&nbsp;&nbsp;Examples of cultural experience travel include:&nbsp;Arrange guided tours of artists' studios and villages and strolls through handicraft markets.&nbsp;Arrange visits to indigenous communities.&nbsp;Host cultural classes (e.g. cooking, dance, language and customs, martial arts, and music) on-site or off-site.&nbsp;Host hands-on art classes (e.g. glassblowing, painting, pottery) on-site or locally.&nbsp;Host performances by local dancers, musicians, and singers on-site.&nbsp;Organise tours led by local experts to off-the-beaten path points of interest, restaurants, and shops.&nbsp;Organise 'behind the scenes'&nbsp;and after-hour private tours of top sightseeing destinations.Music tourism travelSometimes, it's the event and not the destination that motivates travel. Music lovers willing to travel far and wide to see their favourite bands and musicians can be music to your ears and bottom line. Check to see which music festivals, concerts, and performances are happening this year and plan promotions that target fans.&nbsp;Maximise music travel:&nbsp;Create music-related packages, including bundling brunch or dinner, post-concert midnight snacks, and/or room decor with the room rate.&nbsp;Host music classes, jam sessions, and dance parties on-site.&nbsp;Offer special/lower rates on the very best rooms around the time of a concert to encourage upselling.&nbsp;Offer incentives and promotions for multi-day stays. Rather than offering a one-night deal on the day of the performance, consider offering two-, three-, or four-night deals that allow ticket holders to arrive the day before the concert and take an extra day to explore your city.&nbsp;Offer staycation packages for local ticket holders that include transportation to and from the performance venue.&nbsp;Partner with performance producers to create one-of-a-kind experiences available to hotel guests only. These fan-favourite experiences could include performer meet-and-greets, VIP lounges, and souvenir bags with exclusive merchandise.&nbsp;Partner with tourism groups to arrange tours of local musical locations of significance like museums, performance halls, and famous musical venues.&nbsp;Adventure experience travelMany travellers now want to take the road less travelled, fuelling adventure experiential travel. Indulge their desires:&nbsp;Create personalised itineraries that incorporate physical activities like cycling, safaris, hiking, photography, and wellness-focused activities.&nbsp;Incorporate local cuisines and beverages on menus.&nbsp;Host classes and lectures on local customs and traditions.&nbsp;Host cultural exchanges and opportunities to explore the city with locals.&nbsp;Offer excursions to lesser-known destinations.Volunteer experience travelTravelling can be life changing for travellers and impactful on the communities they visited. One of the most powerful ways to learn about a place is for visitors to share their time and talent with the local community.&nbsp;&nbsp;Create connections between your guests and your community with volunteer opportunities that can last from a few hours to a day or more. From beach clean-ups to home building to tutoring, you can facilitate a positive impact one guest at a time.&nbsp;Educational experience travel supports that belief that we’re all lifelong learners. Creating opportunities for your guests to partake in unique activities, learn new skills, or try new things helps them on their journey of self-discovery and exploration.&nbsp;&nbsp;Finding ways to incorporate local arts and crafts, culinary, dance, fitness, language, and music classes on-site is an easy way to elevate each guest's stay, localise your offerings, and encourage return stays.&nbsp;&nbsp;Another relevant travel experience that is becoming more popular is film tourism. Learn more about this travel trend and how to capitalise on screen tourism as a Destination Marketing tool.&nbsp;Which of these experiential travel trends could you focus on?Start with micro goals to inspire your team to drive occupancy, upselling, and revenue. Pick one experiential travel trend and see it through from conception to execution this year.&nbsp;&nbsp;Hotelbeds can help you gain exposure to travel distributors and attract high-value clients. Among many other benefits, you will:&nbsp;&nbsp;Access to the travel ecosystem, putting your property in front of 60,000+ distributors, including travel agents, airlines, tour operators, and more.&nbsp;Be included in relevant, timely campaigns throughout the year.&nbsp;Access to the Partner Portal to conveniently manage inventory, upload new photos, add or remove room types, adjust rates, and manage availability calendar.&nbsp;You’re just a few clicks away to start benefiting from this wide range of advantages. Register your property here today!&nbsp;&nbsp;Have you already joined Hotelbeds? In this case, log in to the Partner Portal and ensure your property details and rates are up-to-date to welcome more travellers seeking new experiences.&nbsp;&nbsp;Finally, don’t forget to download our free report on the major travel trends for 2025. Discover more about the trends that will shape our industry this year. Get it below.&nbsp;&nbsp;

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Experiential Travel: 7 Ways Hotels Can Capitalise on This Trend

&nbsp;The word retailtainment combines two words: retail and entertainment. From visiting VR exhibits in Asian tech hubs to touring 19th-century shopping centres in France, many world destinations are embracing this trend.Why is retail tourism important?According to 2019 data, retail tourism accounted for 6% of Travel &amp; Tourism's GDP. This is true post-pandemic as well. “Retail tourism is no longer just about buying souvenirs; it's a driving force behind the recovery of the Travel &amp; Tourism sector,” said Julia Simpson, WTTC CEO and president.&nbsp;&nbsp;&nbsp;To curate retail experiences intertwined with the local culture, check out our Booking Engine with 23,000+ experiences — choose between Dubai’s luxury malls, Seoul’s beauty haven, New York’s iconic Fifth Avenue, and more. With the right destination, you can offer:&nbsp;Enhanced shopping experiences: From visits to shopping streets to personal stylist appointments, shopping can be the highlight of the trip.Cultural immersion: In many destinations, travellers can learn about the local culture through shopping. For example, visiting a beauty bar in South Korea can help understand the country’s beauty traditions.More travel activities: From shopping festivals to creative workshops, retail tourism unlocks new travel activities.&nbsp;Top destinations for retail tourismHere are the 7 best destinations for shopping, all presenting their own unique retail experiences.&nbsp;1. For beauty and skincare: Seoul, South KoreaWith the rise of K-beauty and K-dramas, South Korea’s beauty industry is under the spotlight. Olive Young, known as the Korean Sephora, has over 1,000 stores in the country. Its Myeongdong Flagship Store in particular is set to be a part of tourists’ Seoul itinerary. In 2023, the store reported an 840% growth in non-Korean customer sales and expanded its online store to shoppers from 150 different countries. Visitors enjoy the variety of products, the store’s layout and design, and foreign language options — the staff speaks English, Japanese, and Chinese, besides Korean.&nbsp;&nbsp;A beauty hack used by Korean politicians and CEOs, Personal Colour Analysis is gaining popularity among tourists. This trend includes working with a consultant to find out about the right colours that fit a person’s facial features and skin tone. Consider booking a Personal Colour Analysis for your clients first, so they know what colours to look for in beauty stores.&nbsp;2. For luxury shopping: Dubai, United Arab Emirates&nbsp;From rooftop bars to opera centres, luxury brands to in-mall chauffeur services, Dubai’s malls are where luxury shopping and entertainment meet. With over 90 malls all with their own charm, the city’s options seem endless.&nbsp;&nbsp;&nbsp;Dubai Shopping Festival takes place every year between December and January. In 2023, the festival hosted 45 live concerts from celebrities like Sting and Sean Paul. Visitors got a sneak peek of upcoming launches by worldwide brands, including Rihanna’s Fenty Beauty, which offered product testers. With entertainment came deals, discounts, and prizes, exclusive to participants. The Dubai Shopping Festival will start on 13 December this year, and continue until 19 January, just in time for a New Year’s Eve holiday.&nbsp;&nbsp;3. For Instagrammable malls: Bangkok, ThailandBangkok is picturesque all around — street markets for the outdoors, Instagrammable malls for the indoors. In Terminal 21 Mall, there is inspiration from eight destinations: the Caribbean, Rome, Paris, Tokyo, London, Istanbul, San Francisco, and Hollywood. On each of its floors, you’ll find decorations from one of these places.&nbsp;&nbsp;The Ratchaprasong area is where art, shopping, and panoramic views meet. Gaysorn Village, a mall in the area, features Thai designer brands and curated art shows. One minute from Gaysorn Village is the famous pedestrian bridge, Ratchaprasong SkyWalk. Crossing the bridge exposes elevated Bangkok views, another Instagram-worthy scene. It also connects to other shopping centres, CentralWorld and Erawan Bangkok.&nbsp;&nbsp;Culture-lovers will also appreciate the sights and sounds of Bangkok's Damnoen Saduak&nbsp;Floating Markets, for a quieter but no less Instagrammable experience of some of the best local produce and an intimate look at everyday life - bookable through our Booking Engine.&nbsp;4. For the best flagship stores: New York City, United StatesStretching 10 km from Washington Square Park in Greenwich Village, Fifth Avenue is one of the most iconic shopping streets in New York City.&nbsp;&nbsp;Book a table at The Blue Box Café by Daniel Boulud, located inside The Landmark, Tiffany’s flagship store on Fifth Avenue. Boulud is a Michelin-starred chef originally from France, now residing in New York. He has won many awards, including the “World's Best Restaurateur.” Besides the classic “Breakfast at Tiffany’s,” he also offers Afternoon Tea, an à la carte selection, and dining options at The Blue Box Café.&nbsp;&nbsp;&nbsp;Nike’s House of Innovation provides some of the best brand experiences, including showrooms, customised trainers, and in-house experts giving style advice. Macy's Herald Square is another NYC classic with a world-class customer experience. You can book Macy’s history tours, &nbsp;enjoy fine dining in the store, or get advice from a personal stylist for free.&nbsp;5. For art and fashion: ParisWith its glass Coupole rising 43 metres high up, Galeries Lafayette is an iconic Art-Nouveau building as well as a historic shopping centre in Paris. Today, it hosts well-known French brands including Chanel, Christian Dior, Guerlain, and more.&nbsp;&nbsp;&nbsp;Visitors can learn more about the 19th-century building by booking a guided heritage tour. To make the experience even more unforgettable, book the Parisian Shopping Experience, in which Galeries Lafayette experts take visitors shopping and give fashion advice. Alternatively, there is the Macaron Bakery Class, a group bakery class to learn how to make macarons. To end the day, go up to the 8th floor of Galeries Lafayette — the terrace overlooks the whole city of Paris, with views of Opéra Garnier, the Eiffel Tower, Sacré Cœur, and Notre Dame.&nbsp;&nbsp;The Golden Triangle between Avenue des Champs-Élysées, Avenue Montaigne, and Avenue George V is a shopping classic for high-end brands like Louis Vuitton and Yves Saint Laurent. For concept stores, suggest Le Marais neighbourhood, which is home to Merci and other department stores. End the day in one of Merci’s cafés, Le Used Book Café or Le Café de Non Merci, and people-watch like a true Parisian.&nbsp;6. For a hint of Hollywood glamour: Los AngelesJewellery, local boutiques, and world-famous brands: welcome to the Hollywood glamour of Los Angeles.&nbsp;&nbsp;&nbsp;Check out the Beverly Wilshire Hotel’s Pretty Woman for a Day Package — it’s the very hotel in the 1991 film “Pretty Woman.” With this package, your clients will get a VIP shopping experience. It includes a round trip with a Mercedes Sedan, visits to the backstages of Rodeo Drive boutiques, and fashion advice from a personal stylist.&nbsp;&nbsp;&nbsp;To complete the Pretty Woman experience, check out Jewellery District, home to some of the best jewellery in the world. Consider booking a luxury tour — Jewellery District tours include visiting showrooms, meeting designers, and going to private exhibitions.&nbsp;7. For high-tech meets kawaii: TokyoIn Japan, there is one vending machine per 30 people, selling everything from ramen to burgers. The Japanese capital Tokyo appeals to many kinds of shoppers, including budget travellers, tech enthusiasts, and Japanese culture lovers.&nbsp;&nbsp;Located in the shopping district of Harajuku, Galaxy Harajuku hosts Samsung Galaxy’s brand exhibitions. By showing their Samsung smartphones, visitors can access virtual reality exhibitions, photo booths, and lounges with the latest Galaxy technologies. The district has all types of malls, from the mirror glass-covered kaleidoscopic entrance of Tokyu Plaza Omotesando Harajuku Shopping Mall to the cute shops in Laforet Mall. A short walk away from the mall is Takeshita Street, full of brightly-coloured shops, offering photo and shopping opportunities in Japanese kawaii fashion.&nbsp;&nbsp;Let your clients know of the Japan Shopping Festival, where over 500 participating brands give out exclusive promotions and discounts. There are also cultural activities as part of the festival, such as rice ball making classes or earring and piercing workshops.&nbsp;&nbsp;Have you seen somewhere travellers would like? Register with&nbsp;Hotelbeds today&nbsp;or Log in to offer travellers different types of retailtainment experiences, no matter if they're a luxury shopper, culture-lovers or deal-seekers.&nbsp;

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Travel Trends: What Travel Distributors Need To Know About 'Retailtainment'

&nbsp;Paris, Venice, and New York City often come to mind when talking about Valentine’s Day trip ideas. But what if your clients are expecting you to propose some more creative destinations this year? From African safari holidays to lantern-lit boat rides in Asia, we picked six romantic destinations across four continents that are beyond the tourist hot spots.&nbsp;Don't forget, you can take advantage of&nbsp;our global portfolio, including over 250,000 hotels in 170+ trending destinations worldwide. Not to mention 23,000+ experiences to enrich your clients' time in their destination of choice, to easily make their trip extra special.&nbsp;Sign up now&nbsp;or log in to your Hotelbeds account to access our global portfolio and delight travellers no matter their preferences.&nbsp;But for now, let's take a look at some of the best Valentine's Day destinations...&nbsp;Hoi An, VietnamVietnam experiences its dry season from December to May, so in February, you’re in for a sunny Valentine’s Day.&nbsp;&nbsp;&nbsp;To make the most of the beautiful weather, book the half-day Hoi An Vespa tour. From meeting local farmers in rural Vietnam to seeing rice wine breweries, this tour unlocks an authentic experience. Back in the city, the UNESCO-preserved Hoi An Ancient Town has Chinese, Japanese, and European influences. The Japanese Covered Bridge, the Cantonese Assembly Hall, and the colonial building of Hoi An Museum of History and Culture are great examples of each style of architecture.&nbsp;&nbsp;Hoi An truly shines at night, with thousands of lanterns lighting up the streets and the river. With an evening boat ride, visitors can experience this romantic atmosphere with their other half. Through this unique experience, they can ride boats, take colourful photos, and release lanterns into the water as a part of the monthly Hoi An Lantern Festival.&nbsp;&nbsp;Anthony Bourdain once described Hoi An’s bánh mì as a “symphony in a sandwich.” If food is your clients’ love language, tell them they’re in the right city, and suggest a cooking class or a half-day street food tour.&nbsp;&nbsp;&nbsp;Santa Fe, USAFor a refreshing wellness retreat, look no further than Santa Fe, New Mexico. The city’s spiritual atmosphere combined with Native American wellness techniques will take couples on a relaxing journey.&nbsp;&nbsp;&nbsp;Many premium spas, including Ojo Spa Resorts, Nidah Spa, or Four Seasons Resort Rancho Encantado offer couples packages including a romantic room, private hot tubs, wine, and chocolate - all of which can be booked in our Booking Engine! For the ultimate experience, book a couples massage and let your clients relax with the diverse massage techniques, essential oils, and Himalayan salt stones.&nbsp;&nbsp;While wellness is a major highlight, Santa Fe’s art and restaurant scenes are very much alive in February. As the first UNESCO Creative City in the US, Santa Fe hosts the Art + Sol Winter Festival in February, where visitors enjoy ballets, operas, and art galleries. Right after Valentine’s Day, the 19th of February marks the start of Santa Fe Restaurant Week, celebrating the city’s extensive dining options.&nbsp;&nbsp;&nbsp;Rovaniemi, FinlandAccording to experts, recent years are some of the best to see the Aurora Borealis as the solar activity has reached the 'solar maximum', with last year as one of the best for displays! The Aurora Borealis has also been seen as far south as Europe, suggesting that this magnificent phenomena is becoming more accessible. However, there's nothing quite like journeying to parts of the world where their true splendour can be enjoyed. The lights are best seen in winter months, so the odds are in your clients' favour to see the Northern Lights in Finland this Valentine’s Day.&nbsp;&nbsp;In Rovaniemi, the capital of the Lapland region in Finland, the Northern Lights are visible 150 nights a year until March. The best part? Couples can spot them from the comfort of a cosy glass igloo. Inside, guests get a 360-degree view of the sky, showcasing twinkling stars and the Northern Lights as they appear in green, purple, and pink hues.&nbsp;&nbsp;&nbsp;Glass igloos are comfortable and warm but they won’t be enough for adventurous travellers. With the Arctic Circle – Northern Lights Hunting by Minibus or Aurora Borealis, Snowmobile Safari, and BBQ tours, crown the romantic moments in the igloo with exciting memories outside.&nbsp;&nbsp;&nbsp;Besides the Northern Lights, Finland is also known for its traditional sauna experience with special rituals, which has been a part of UNESCO’s Cultural Heritage List since 2020. Book a sauna day for your clients to discover if this is the secret of the world’s happiest country.&nbsp;&nbsp;Dolomites, ItalyThe Dolomites boost a rich wine scene, delicious food, and romantic experiences like other Italian destinations, minus the tourist crowds.&nbsp;&nbsp;&nbsp;Start the trip with Bolzano, the capital city of the South Tyrol region. Overlooking the majestic Alpine landscapes, this charming city blends Italian and Austrian cultures. Your clients will see it first-hand in the Bolzano Private Walking Tour as they visit landmarks like Piazza Walther and the Dome of Bolzano.&nbsp;&nbsp;&nbsp;Less than an hour away from Bolzano, there are 49 Michelin-recommended restaurants for couples to have a romantic dinner on Valentine’s Day. Besides regional cuisine, you can find a wide range of Alpine restaurants, seafood places, and contemporary eateries.&nbsp;&nbsp;&nbsp;For the next few days, we recommend renting a car and heading north toward Brunico, while making some stops along the way. A visit to the Neustift Abbey is a must — active since 1142, this place hosts one of the oldest wineries in the world. After tasting the historical wines of the region, suggest Chiusa for a blend of art and nature, and end the trip at a ski resort at Brunico.&nbsp;&nbsp;Okinawa, JapanWinter months are considered off-season in Okinawa but the beautiful archipelago is still worth a visit, especially for its romantic sunsets, beautiful nature, and laid-back atmosphere.&nbsp;&nbsp;Cherry blossoms start in early February, adding a pink touch to historical sites such as Nakijin Castle Ruins. Although an off-season for tourism, February is the peak season for an experience like no other: whale watching. Book a boat trip to Kerama Islands where your clients will see humpback whales jumping high up the water.&nbsp;&nbsp;&nbsp;Okinawa has picture-perfect sunsets, no matter what season it may be. Consider organising a romantic sunset tour for your clients to take in the beautiful atmosphere. Over the next few days, book a cooking class or a food tour to uncover Okinawa’s traditional food. Dating back to the Ryukyu Kingdom, Okinawan cuisine has Japanese, Chinese, and Southeast Asian influences, different from what you would have in mainland Japan. &nbsp;&nbsp;&nbsp;Serengeti National Park, TanzaniaSafari in the Serengeti National Park is on the bucket list of many travellers. For Valentine’s Day, couples can make this dream come true and treat themselves with the park’s luxury accommodation options.&nbsp;&nbsp;Between January and February, visitors get to see the Great Migration and calving, which makes the safari even more special. For accommodation, consider a luxury safari lodge, overlooking the vast landscape of Serengeti. On some days, your clients might be able to spot the Big 5 (lions, leopards, rhinos, elephants, and African buffalos) roaming right outside their lodge!&nbsp;&nbsp;Alternatively, booking a campsite or a tent offers a true connection with nature, as couples sleep underneath the twinkling stars. Besides the Big 5, there’s a high chance of seeing zebras, birds, and wildebeest during the safari. Remind your clients to pack their cameras, as they’re about to make some of the most special memories of their lives. &nbsp;&nbsp;&nbsp;The pristine beaches of Zanzibar are only a short flight away from Kilimanjaro International Airport near Serengeti. Let your clients know that Valentine’s Day doesn’t have to end after the safari, and offer to book some flights.&nbsp;&nbsp;Have you seen somewhere your clients would like?&nbsp;&nbsp;Sign up to become one of Hotelbeds' valuable partners, or log in to your Hotelbeds account now and offer them the best Valentine’s Day yet.&nbsp;&nbsp;

Paris, Venice, and New York City often come to mind when talking about Valentine’s Day trip ideas. But what if your clients are expecting you to propose some more creative destinations this year? From African safari holidays to lantern-lit boat rides in Asia, we picked six romantic destinations across four continents that are beyond the tourist hot spots.

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The Best Destinations For Valentine's Day

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Key 2024 Events Calendar For Travel Distributors 

After 2023 being pivotal in the travel industry’s recovery, 2024 is set to bring accelerated changes in many aspects of the travel and hospitality sphere. &nbsp;
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To ensure that your strategies align with the latest trends, it’s imperative to stay informed about what’s currently happening in the sector. &nbsp;
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With this report, you’ll gain an overview of the key travel trends impacting guests behaviours, innovative hospitality services and emerging technologies in 2024. In addition, we'll provide you with some tips to cater to the different trends. &nbsp;
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Ready to discover the main travel trends and what’s in store for hotels in 2024? Download your free copy now!&nbsp;


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