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The word retailtainment combines two words: retail and entertainment. From visiting VR exhibits in Asian tech hubs to touring 19th-century shopping centres in France, many world destinations are embracing this trend.

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Why is retail tourism important?

According to 2019 data, retail tourism accounted for 6% of Travel &amp; Tourism's GDP. This is true post-pandemic as well. “Retail tourism is no longer just about buying souvenirs; it's a driving force behind the recovery of the Travel &amp; Tourism sector,” said Julia Simpson, WTTC CEO and president.&nbsp;

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To curate retail experiences intertwined with the local culture, check out our Booking Engine with 16,000+ experiences — choose between Dubai’s luxury malls, Seoul’s beauty haven, New York’s iconic Fifth Avenue, and more. With the right destination, you can offer:

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	Enhanced shopping experiences: From visits to shopping streets to personal stylist appointments, shopping can be the highlight of the trip.
	Cultural immersion: In many destinations, travellers can learn about the local culture through shopping. For example, visiting a beauty bar in South Korea can help understand the country’s beauty traditions.
	More travel activities: From shopping festivals to creative workshops, retail tourism unlocks new travel activities.


Top destinations for retail tourism

Here are the 7 best destinations for shopping, all presenting their own unique retail experiences.&nbsp;

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1. For beauty and skincare: Seoul, South Korea

With the rise of K-beauty and K-dramas, South Korea’s beauty industry is under the spotlight. Olive Young, known as the Korean Sephora, has over 1,000 stores in the country. Its Myeongdong Flagship Store in particular is set to be a part of tourists’ Seoul itinerary. In 2023, the store reported an 840% growth in non-Korean customer sales and expanded its online store to shoppers from 150 different countries. Visitors enjoy the variety of products, the store’s layout and design, and foreign language options — the staff speaks English, Japanese, and Chinese, besides Korean.

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A beauty hack used by Korean politicians and CEOs, Personal Colour Analysis is gaining popularity among tourists. This trend includes working with a consultant to find out about the right colours that fit a person’s facial features and skin tone. Consider booking a Personal Colour Analysis for your clients first, so they know what colours to look for in beauty stores.

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2. For luxury shopping: Dubai, United Arab Emirates&nbsp;

From rooftop bars to opera centres, luxury brands to in-mall chauffeur services, Dubai’s malls are where luxury shopping and entertainment meet. With over 90 malls all with their own charm, the city’s options seem endless.&nbsp;

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Dubai Shopping Festival takes place every year between December and January. In 2023, the festival hosted 45 live concerts from celebrities like Sting and Sean Paul. Visitors got a sneak peek of upcoming launches by worldwide brands, including Rihanna’s Fenty Beauty, which offered product testers. With entertainment came deals, discounts, and prizes, exclusive to participants. The Dubai Shopping Festival will start on 13 December this year, and continue until 19 January, just in time for a New Year’s Eve holiday.

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3. For Instagrammable malls: Bangkok, Thailand

Bangkok is picturesque all around — street markets for the outdoors, Instagrammable malls for the indoors. In Terminal 21 Mall, there is inspiration from eight destinations: the Caribbean, Rome, Paris, Tokyo, London, Istanbul, San Francisco, and Hollywood. On each of its floors, you’ll find decorations from one of these places.

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The Ratchaprasong area is where art, shopping, and panoramic views meet. Gaysorn Village, a mall in the area, features Thai designer brands and curated art shows. One minute from Gaysorn Village is the famous pedestrian bridge, Ratchaprasong SkyWalk. Crossing the bridge exposes elevated Bangkok views, another Instagram-worthy scene. It also connects to other shopping centres, CentralWorld and Erawan Bangkok.

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Culture-lovers will also appreciate the sights and sounds of Bangkok's Damnoen Saduak&nbsp;Floating Markets, for a quieter but no-less Instagrammable experience of some of the best local produce and an intimate look at every day life - bookable through our Booking Engine!

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4. For the best flagship stores: New York City, United States

Stretching 10 km from Washington Square Park in Greenwich Village, Fifth Avenue is one of the most iconic shopping streets in New York City.

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Book a table at The Blue Box Café by Daniel Boulud, located inside The Landmark, Tiffany’s flagship store on Fifth Avenue. Boulud is a Michelin-starred chef originally from France, now residing in New York. He has won many awards, including the “World's Best Restaurateur.” Besides the classic “Breakfast at Tiffany’s,” he also offers Afternoon Tea, an à la carte selection, and dining options at The Blue Box Café.&nbsp;

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Nike’s House of Innovation provides some of the best brand experiences, including showrooms, customised trainers, and in-house experts giving style advice. Macy's Herald Square is another NYC classic with a world-class customer experience. You can book Macy’s history tours, &nbsp;enjoy fine dining in the store, or get advice from a personal stylist for free.

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5. For art and fashion: Paris

With its glass Coupole rising 43 metres high up, Galeries Lafayette is an iconic Art-Nouveau building as well as a historic shopping centre in Paris. Today, it hosts well-known French brands including Chanel, Christian Dior, Guerlain, and more.&nbsp;

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Visitors can learn more about the 19th-century building by booking a guided heritage tour. To make the experience even more unforgettable, book the Parisian Shopping Experience, in which Galeries Lafayette experts take visitors shopping and give fashion advice. Alternatively, there is the Macaron Bakery Class, a group bakery class to learn how to make macarons. To end the day, go up to the 8th floor of Galeries Lafayette — the terrace overlooks the whole city of Paris, with views of Opéra Garnier, the Eiffel Tower, Sacré Cœur, and Notre Dame.

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The Golden Triangle between Avenue des Champs-Élysées, Avenue Montaigne, and Avenue George V is a shopping classic for high-end brands like Louis Vuitton and Yves Saint Laurent. For concept stores, suggest Le Marais neighbourhood, which is home to Merci and other department stores. End the day in one of Merci’s cafés, Le Used Book Café or Le Café de Non Merci, and people-watch like a true Parisian.

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6. For a hint of Hollywood glamour: Los Angeles

Jewellery, local boutiques, and world-famous brands: welcome to the Hollywood glamour of Los Angeles.&nbsp;

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Check out the Beverly Wilshire Hotel’s Pretty Woman for a Day Package — it’s the very hotel in the 1991 film “Pretty Woman.” With this package, your clients will get a VIP shopping experience. It includes a round trip with a Mercedes Sedan, visits to the backstages of Rodeo Drive boutiques, and fashion advice from a personal stylist.&nbsp;

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To complete the Pretty Woman experience, check out Jewelry District, home to some of the best jewellery in the world. Consider booking a luxury tour — Jewelry District tours include visiting showrooms, meeting designers, and going to private exhibitions.

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7. For high-tech meets kawaii: Tokyo

In Japan, there is one vending machine per 30 people, selling everything from ramen to burgers. The Japanese capital Tokyo appeals to many kinds of shoppers, including budget travellers, tech enthusiasts, and Japanese culture lovers.

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Located in the shopping district of Harajuku, Galaxy Harajuku hosts Samsung Galaxy’s brand exhibitions. By showing their Samsung smartphones, visitors can access virtual reality exhibitions, photo booths, and lounges with the latest Galaxy technologies. The district has all types of malls, from the mirror glass-covered kaleidoscopic entrance of Tokyu Plaza Omotesando Harajuku Shopping Mall to the cute shops in Laforet Mall. A short walk away from the mall is Takeshita Street, full of brightly-coloured shops, offering photo and shopping opportunities in Japanese kawaii fashion.

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Let your clients know of the Japan Shopping Festival, where over 500 participating brands give out exclusive promotions and discounts. There are also cultural activities as a part of the festival, such as rice ball making classes or earring and piercing workshops.

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Have you seen somewhere travellers would like? Register with&nbsp;Hotelbeds today&nbsp;to offer travellers different types of retailtainment experiences, no matter if they're a luxury shopper, culture-lovers or deal-seekers.

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Have you seen somewhere travellers would like?&nbsp;Log in to your&nbsp;Hotelbeds account&nbsp;now&nbsp;to offer travellers different types of retailtainment experiences, no matter if they're a luxury shopper, culture-lovers or deal-seekers.


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Travel Trends 2024: What Travel Providers Need To Know About 'Retailtainment'

Are you currently using a channel manager, or are you interested in incorporating one into your distribution operations? Would you like to know how a channel manager could complement your partnership with us and take your hotel further? We've got you covered!&nbsp;&nbsp;In this article, you'll find the main benefits of partnering with a channel manager if you work with Hotelbeds, as well as how channel managers complement our powerful Partner Portal, among other frequently asked questions.&nbsp;&nbsp;&nbsp;Read on and discover all the information you need to know about channel managers for hotels.&nbsp;&nbsp;What is a channel manager?&nbsp;Before we move forward, first things first: what exactly is a channel manager, and what does a channel manager do?&nbsp;&nbsp;Nowadays, hotels can't just rely on telephone or face-to-face bookings to guarantee a high occupancy rate for their rooms.&nbsp;Hoteliers need to use more than one sales channel to get the most out of their offering and achieve maximum profits — but it can be challenging to manage several channels at once. This is where the channel manager comes in.&nbsp;&nbsp;&nbsp;A channel manager is an online platform for hotels. It allows you to constantly update the advertisement of your rooms across the several channels or booking sites that you’re connected to. Similarly, the channel manager system updates your availability automatically and in real-time across all channels. Whenever you receive a booking, remove a room, or make general changes to your inventory, it will automatically update.&nbsp;&nbsp;The channel manager can increase a hotel's ability to attract bookings and maximise profits. Channel managers are a fundamental part of a hotel's online distribution strategy. At Hotelbeds, we consider the channel manager to be a valuable addition to our partnership offering: by allowing you to connect the contracts that you hold with us to the tool, you can rest assured that the agreement is being efficiently and effectively optimised.&nbsp;&nbsp;Advantages of working with hotel channel managers&nbsp;Certainly, relying on channel managers is an effective strategy to facilitate inventory management, among other many advantages:&nbsp;&nbsp;Channel managers show real-time rates and availability on all channels at the same time, and these are updated automatically. As a result, bookings can be accepted more easily. &nbsp;&nbsp;You can ensure best control in inventory management. By splitting inventory between different channels, there's a risk of double bookings or not reaching full occupancy. When using a channel manager, inventory will be pooled and availability and rates will be automatically updated, so only available rooms will be bookable. &nbsp;&nbsp;Channel managers enable you to get to know each distinct channel better, including how they work, your best performing rooms, and so forth. You'll have access to reports, analytics and booking trends. Besides, it will help you analyse the best performing channels and how to optimise connections to generate more revenue for the hotel. &nbsp;&nbsp;You can integrate with a variety of channels, including OTAs (Online Travel Agency), metasearch engines (such as Google), your own website, and Hotelbeds as an example of the B2B channel, to name a few.&nbsp;&nbsp;&nbsp;Hotelbeds and channel managers: what makes us a good team?&nbsp;After all these years as leaders in the TravelTech sector, we've corroborated the importance of having a channel manager for hotels as a partner to streamline your daily work and increase your revenue. If you still have doubts about investing in one, here are a few reasons why we highly recommend a channel manager as an excellent complement to Hotelbeds.&nbsp;&nbsp;Currently, we're working hard to improve and create certain functionalities for channel managers to incorporate into their platforms. In this way, among other advantages, hoteliers like you will be able to create contracts with Hotelbeds through the channel manager platform itself. &nbsp;This means you won't have to sign more contracts with a Contract Manager from our team and then wait for us to upload them to the system.&nbsp;With this new functionality, you'll be able to create contracts directly through the channel manager, and they will be reflected directly in our system. This will allow you to sell more rates with us more easily.&nbsp;&nbsp;Besides, you’ll have the option to create new rooms through the channel manager platform. You won't have to contact our team first, which will reduce the time to market considerably. &nbsp;&nbsp;As an additional benefit, if you’re a hotelier interested in working with us, and you already have a channel manager, Hotelbeds has partnered with a few of them and will bring you the opportunity to register and create an agreement with us through their system. &nbsp;&nbsp;However, not all the channel managers we work with have these functionalities. Hotelbeds offer the opportunity to develop them; but it’s the channel manager's team who is responsible for implementing them. Yet, channel managers are increasingly asking for the possibility of developing this tool. &nbsp;In short, investing in a channel manager while working with Hotelbeds reduces manual bookings. As a hotelier, you can control availability better, as well as make sales forecasts. Automatic updates allow you to see what you have and don’t have available for the following months. In this manner, you can determine whether to lower the prices of certain rooms to increase your revenue.&nbsp;Interested in working with two major players in the travel industry? Register your property now and gain access to many opportunities to increase bookings and revenue.&nbsp;&nbsp;It’s a match: our Partner Portal + channel managers&nbsp;&nbsp;One of the main questions hoteliers ask when they join Hotelbeds — and already work with a channel manager — is the following: how does the channel manager work together with our Partner Portal? However, which may seem complex at first glance is, in reality, much simpler.&nbsp;&nbsp;Our Partner Portal is a complementary tool to the channel manager. On the one hand, and as mentioned above, there are some channel managers which lack the functionalities to automate some processes when integrating with Hotelbeds.&nbsp;&nbsp;This is where our Partner Portal comes into play to make the work easier. For example, a hotel that can't create new contracts through the channel manager platform needs to modify the rates in the Partner Portal to start mapping with the channel manager. If they can't create new rooms with the channel manager either, they must use the extranet to add them and then update the channel manager.&nbsp;&nbsp;&nbsp;On the other hand, regarding hotel content, such as descriptions, images and facilities, all hoteliers must use the Partner Portal to enter this information.&nbsp;&nbsp;&nbsp;How does the integration with Hotelbeds work?&nbsp;To begin with, we have our own team responsible for the new integrations with channel managers. While it's the channel manager who develops these functionalities with the Hotelbeds APIs on their respective platforms, our team tests to make sure everything works correctly.&nbsp;&nbsp;&nbsp;If you don't have a channel manager yet to help you manage your distribution channels, we recommend comparing channel managers to see which one might be the right fit for you. When choosing your best channel manager, we recommend you consider factors such as your number of available rooms, the diverse types of rooms you have, the audience you want to reach, your budget, and other variables.&nbsp;&nbsp;&nbsp;The good news is that, nowadays, almost any channel manager can integrate with us. In fact, we have partnerships with 200+ hotel channel managers, both the top ones and the regional ones in specific countries.&nbsp;&nbsp;Finally, we will also help you with the integration process. Some channel managers handle hotel integrations directly. In other cases, you'll have to follow a series of steps, and this information will be provided to you by our Contracting team.&nbsp;&nbsp;&nbsp;We hope we've clarified the main questions you had about working with a channel manager and Hotelbeds at the same time. We assure you it's a winning formula and could exponentially increase your bookings, improve your revenue, and help you have better control of all your inventory and rates. That's why we encourage you to start working with a channel manager software to make your daily tasks easier.&nbsp;&nbsp;&nbsp;And if you haven't joined Hotelbeds yet, we can help you increase your property's visibility to over 60,000 travel distributors. Hotelbeds gives you access to a worldwide portfolio of B2B partners. Don’t miss your opportunity to appear in front of this valuable client base – register now!&nbsp;&nbsp;

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The Perfect Duo: Hotel Channel Managers and Hotelbeds, a Winning Combination 

&nbsp;Paris, Venice, and New York City often come to mind when talking about Valentine’s Day trip ideas. But what if your clients are expecting you to propose some more creative destinations this year? From African safari holidays to lantern-lit boat rides in Asia, we picked six romantic destinations across four continents that are beyond the tourist hot spots.&nbsp;Don't forget, you can take advantage of&nbsp;our global portfolio, including over 250,000 hotels in 170+ trending destinations worldwide. Not to mention 23,000+ experiences to enrich your clients' time in their destination of choice, to easily make their trip extra special.&nbsp;Sign up now&nbsp;or log in to your Hotelbeds account to access our global portfolio and delight travellers no matter their preferences.&nbsp;But for now, let's take a look at some of the best Valentine's Day destinations...&nbsp;Hoi An, VietnamVietnam experiences its dry season from December to May, so in February, you’re in for a sunny Valentine’s Day.&nbsp;&nbsp;&nbsp;To make the most of the beautiful weather, book the half-day Hoi An Vespa tour. From meeting local farmers in rural Vietnam to seeing rice wine breweries, this tour unlocks an authentic experience. Back in the city, the UNESCO-preserved Hoi An Ancient Town has Chinese, Japanese, and European influences. The Japanese Covered Bridge, the Cantonese Assembly Hall, and the colonial building of Hoi An Museum of History and Culture are great examples of each style of architecture.&nbsp;&nbsp;Hoi An truly shines at night, with thousands of lanterns lighting up the streets and the river. With an evening boat ride, visitors can experience this romantic atmosphere with their other half. Through this unique experience, they can ride boats, take colourful photos, and release lanterns into the water as a part of the monthly Hoi An Lantern Festival.&nbsp;&nbsp;Anthony Bourdain once described Hoi An’s bánh mì as a “symphony in a sandwich.” If food is your clients’ love language, tell them they’re in the right city, and suggest a cooking class or a half-day street food tour.&nbsp;&nbsp;&nbsp;Santa Fe, USAFor a refreshing wellness retreat, look no further than Santa Fe, New Mexico. The city’s spiritual atmosphere combined with Native American wellness techniques will take couples on a relaxing journey.&nbsp;&nbsp;&nbsp;Many premium spas, including Ojo Spa Resorts, Nidah Spa, or Four Seasons Resort Rancho Encantado offer couples packages including a romantic room, private hot tubs, wine, and chocolate - all of which can be booked in our Booking Engine! For the ultimate experience, book a couples massage and let your clients relax with the diverse massage techniques, essential oils, and Himalayan salt stones.&nbsp;&nbsp;While wellness is a major highlight, Santa Fe’s art and restaurant scenes are very much alive in February. As the first UNESCO Creative City in the US, Santa Fe hosts the Art + Sol Winter Festival in February, where visitors enjoy ballets, operas, and art galleries. Right after Valentine’s Day, the 19th of February marks the start of Santa Fe Restaurant Week, celebrating the city’s extensive dining options.&nbsp;&nbsp;&nbsp;Rovaniemi, FinlandAccording to experts, recent years are some of the best to see the Aurora Borealis as the solar activity has reached the 'solar maximum', with last year as one of the best for displays! The Aurora Borealis has also been seen as far south as Europe, suggesting that this magnificent phenomena is becoming more accessible. However, there's nothing quite like journeying to parts of the world where their true splendour can be enjoyed. The lights are best seen in winter months, so the odds are in your clients' favour to see the Northern Lights in Finland this Valentine’s Day.&nbsp;&nbsp;In Rovaniemi, the capital of the Lapland region in Finland, the Northern Lights are visible 150 nights a year until March. The best part? Couples can spot them from the comfort of a cosy glass igloo. Inside, guests get a 360-degree view of the sky, showcasing twinkling stars and the Northern Lights as they appear in green, purple, and pink hues.&nbsp;&nbsp;&nbsp;Glass igloos are comfortable and warm but they won’t be enough for adventurous travellers. With the Arctic Circle – Northern Lights Hunting by Minibus or Aurora Borealis, Snowmobile Safari, and BBQ tours, crown the romantic moments in the igloo with exciting memories outside.&nbsp;&nbsp;&nbsp;Besides the Northern Lights, Finland is also known for its traditional sauna experience with special rituals, which has been a part of UNESCO’s Cultural Heritage List since 2020. Book a sauna day for your clients to discover if this is the secret of the world’s happiest country.&nbsp;&nbsp;Dolomites, ItalyThe Dolomites boost a rich wine scene, delicious food, and romantic experiences like other Italian destinations, minus the tourist crowds.&nbsp;&nbsp;&nbsp;Start the trip with Bolzano, the capital city of the South Tyrol region. Overlooking the majestic Alpine landscapes, this charming city blends Italian and Austrian cultures. Your clients will see it first-hand in the Bolzano Private Walking Tour as they visit landmarks like Piazza Walther and the Dome of Bolzano.&nbsp;&nbsp;&nbsp;Less than an hour away from Bolzano, there are 49 Michelin-recommended restaurants for couples to have a romantic dinner on Valentine’s Day. Besides regional cuisine, you can find a wide range of Alpine restaurants, seafood places, and contemporary eateries.&nbsp;&nbsp;&nbsp;For the next few days, we recommend renting a car and heading north toward Brunico, while making some stops along the way. A visit to the Neustift Abbey is a must — active since 1142, this place hosts one of the oldest wineries in the world. After tasting the historical wines of the region, suggest Chiusa for a blend of art and nature, and end the trip at a ski resort at Brunico.&nbsp;&nbsp;Okinawa, JapanWinter months are considered off-season in Okinawa but the beautiful archipelago is still worth a visit, especially for its romantic sunsets, beautiful nature, and laid-back atmosphere.&nbsp;&nbsp;Cherry blossoms start in early February, adding a pink touch to historical sites such as Nakijin Castle Ruins. Although an off-season for tourism, February is the peak season for an experience like no other: whale watching. Book a boat trip to Kerama Islands where your clients will see humpback whales jumping high up the water.&nbsp;&nbsp;&nbsp;Okinawa has picture-perfect sunsets, no matter what season it may be. Consider organising a romantic sunset tour for your clients to take in the beautiful atmosphere. Over the next few days, book a cooking class or a food tour to uncover Okinawa’s traditional food. Dating back to the Ryukyu Kingdom, Okinawan cuisine has Japanese, Chinese, and Southeast Asian influences, different from what you would have in mainland Japan. &nbsp;&nbsp;&nbsp;Serengeti National Park, TanzaniaSafari in the Serengeti National Park is on the bucket list of many travellers. For Valentine’s Day, couples can make this dream come true and treat themselves with the park’s luxury accommodation options.&nbsp;&nbsp;Between January and February, visitors get to see the Great Migration and calving, which makes the safari even more special. For accommodation, consider a luxury safari lodge, overlooking the vast landscape of Serengeti. On some days, your clients might be able to spot the Big 5 (lions, leopards, rhinos, elephants, and African buffalos) roaming right outside their lodge!&nbsp;&nbsp;Alternatively, booking a campsite or a tent offers a true connection with nature, as couples sleep underneath the twinkling stars. Besides the Big 5, there’s a high chance of seeing zebras, birds, and wildebeest during the safari. Remind your clients to pack their cameras, as they’re about to make some of the most special memories of their lives. &nbsp;&nbsp;&nbsp;The pristine beaches of Zanzibar are only a short flight away from Kilimanjaro International Airport near Serengeti. Let your clients know that Valentine’s Day doesn’t have to end after the safari, and offer to book some flights.&nbsp;&nbsp;Have you seen somewhere your clients would like?&nbsp;&nbsp;Sign up to become one of Hotelbeds' valuable partners, or log in to your Hotelbeds account now and offer them the best Valentine’s Day yet.&nbsp;

Paris, Venice, and New York City often come to mind when talking about Valentine’s Day trip ideas. But what if your clients are expecting you to propose some more creative destinations this year? From African safari holidays to lantern-lit boat rides in Asia, we picked six romantic destinations across four continents that are beyond the tourist hot spots.

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The Best Destinations For Valentine's Day

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Key 2024 Events Calendar For Travel Providers

After 2023 being pivotal in the travel industry’s recovery, 2024 is set to bring accelerated changes in many aspects of the travel and hospitality sphere. &nbsp;
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To ensure that your strategies align with the latest trends, it’s imperative to stay informed about what’s currently happening in the sector. &nbsp;
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With this report, you’ll gain an overview of the key travel trends impacting guests behaviours, innovative hospitality services and emerging technologies in 2024. In addition, we'll provide you with some tips to cater to the different trends. &nbsp;
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Ready to discover the main travel trends and what’s in store for hotels in 2024? Download your free copy now!&nbsp;


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[REPORT] Main Travel Trends for 2024: What’s in Store for Hotels? 

Would you like to learn how to create a strong social media strategy for hotels and other properties? Leveraging the potential of this online marketing channel is essential to boost your property’s visibility and drive more direct bookings. &nbsp;&nbsp;
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In order to share with you our best tips and insights about social media specifically for hoteliers, we have put together this comprehensive guide. &nbsp;&nbsp;
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Whether you're a digital marketer responsible for your hotel's social media profiles, a property owner looking to manage your social presence, or a hotel employee taking on these responsibilities, this guide is tailored to your needs.&nbsp;
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And what will you find in this guide?&nbsp;
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	Key Goals of Implementing a Social Media Strategy for Hotels&nbsp;
	
	
	Main Social Media Platforms for Hotels&nbsp;
	
	
	Understanding Your Own Channels, Audience and Competitors&nbsp;
	
	
	The Importance of an Editorial Calendar and How to Create One&nbsp;
	
	
	What Types of Content Exist and 30+ Ideas to Inspire You&nbsp;
	
	
	Essential Tactics to Boost Your Social Media Presence&nbsp;
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Interested in having a look? Get your free copy now!&nbsp;


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[FREE Guide] How to Leverage Social Media Marketing for Hotels

Nowadays, there's no doubt that hotel distribution is a hot topic. Choosing the right partners can make a big difference in your strategy, and ultimately, your revenue. Therefore, it's important to know as much as possible about each of the available alternatives.&nbsp;When it comes to B2B distribution, many doubts may arise. But here we're to help you dispel myths and allow you to decide for yourself: is partnering with a B2B TravelTech distributor worth it?&nbsp;To shed some light on this topic, we've put together this 'fact vs. fiction' list. How accurate were your guesses? Take a look!&nbsp;Fiction: Direct Sales Alone Ensure Maximum VisibilityWhile direct bookings are crucial, they frequently require considerable marketing investments. One of the main benefits of B2B TravelTech is that it can successfully market your properties to a broader target audience, effortlessly putting your hotels in front of the right audience at the right time.&nbsp;Fact: B2B TravelTech Distributors offer cost-effective distribution channelsB2B TravelTech distribution allows hotel management companies to expand their reach to a broader, international audience, all for without huge out-of-pocket investments.&nbsp;Fiction: B2B TravelTech Distributors Compete with Direct ChannelsIt's a common misconception that B2B distributors compete with a hotel's direct sales channels. These partnerships are designed to complement, not compete with, a hotel's existing efforts. B2B distributors focus on selling to travel advisors and corporate clients, opening a new revenue stream.&nbsp;Fact: Expanding Your ReachPartnering with global B2B TravelTech distributors allows hotel management companies to expand their reach to a broader, international audience. This fact is supported by the increased exposure and bookings that a wider distribution network can bring. Working with us means that hotels will have access to our portfolio of 60,000+ travel distributors present in 190+ source markets. Whether the goal is to reach long-haul travelers or a domestic audience, we assist hoteliers in gaining access to these markets.&nbsp;Fiction: Responsible Distribution Is OptionalIn the ever-evolving travel landscape, responsible distribution isn't always optionally available. Failure to preserve responsible practices can harm your recognition and guest pride, emphasizing the significance of partnering with distributors who prioritize this.&nbsp;Fact: Responsible Distribution PracticesGlobal B2B Travel tech distributors are equipped to assist hotels in maintaining ethical distribution practices and meeting industry standards worldwide, adding a set of eyes to ensure responsible practices are maintained.&nbsp;Final Thoughts on What B2B TravelTech Distributors Have to OfferThe partnership between hotel management companies and worldwide B2B TravelTech distributors gives numerous benefits: from expanding attain and increasing bookings to preserving responsible distribution practices. The fiction surrounding competition with direct sales channels and the sufficiency of direct sales alone is dispelled through the statistics. Collaborating with B2B distributors can be a strategic pass that enhances your existing efforts and propels your hotel business to greater achievement and ROI.&nbsp;Before you leave, don’t forget to get your free copy of our guide ‘Understanding Hotel Distribution Channels’, which unlocks everything about distribution channels, their advantages, drawbacks, and considerations for defining the hotel's distribution strategy. Download it now!

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Fact vs. Fiction: Are B2B Distributors and Hotel Management Companies a Good Fit?

The web is full of interesting resources for hotel management, but navigating through the technicalities, and the specific language of the hotel industry can be tricky!&nbsp;With the goal to make life easier for every hotelier, we have decided to compile this list to give some guidance and facilitate the understanding of the key hotel terminology every professional in the business must know.&nbsp;Also, you'll find our free and visual glossary available at the bottom of this article. Get your copy now and share it with your staff!&nbsp;&nbsp;Average Daily Rate (ADR)Average Daily Rate (or ADR) is the average income generated by each booked room, on a daily basis.It’s an important performance metric for hotels, providing insights on the income generated, on average, by rooms booked.&nbsp;How to calculate ADR in hotel industry:&nbsp;Total amount of revenue generated by bookings / Total amount of rooms booked&nbsp;Example: If&nbsp;you have 90 rooms booked for a night,&nbsp;and each room's price is $100, then the income generated for that night will be $9,000 and the&nbsp;ADR will be = $100&nbsp;Average Length of Stay (ALOS)The Average Length of Stay (or ALOS) indicates how many days, on average, customers will stay in a hotel for a given period of time.B2B Hotel DistributionThe B2B Hotel Distribution allows travel providers to search and book inventory effortlessly, without establishing a pre-existing relationship with the hotel. Hotel rooms, services, and products are distributed to companies, not to the end consumer. Hotelbeds is a clear example of a key player within B2B Hotel Distribution, as we distribute directly to travel agencies and other wholesalers in the travel industry.&nbsp;BedbankA bedbank is the prime B2B wholesaler available to hoteliers. Bedbanks provide hotels easy access to hard-to-reach B2B distributors globally including retail travel agents, tour operators, airlines and affiliate programs. For hotel suppliers, such channels offer an opportunity to diversify their distribution strategy, reduce dependence on large OTAs and drive incremental growth.&nbsp;Best Available Rate (BAR)BAR is a pricing mechanism used in the hotel industry that offers the best rate for room bookings during a specific time period.&nbsp;BleisureBleisure is a term formed by merging the words ‘business’ and ‘leisure’. The term describes a recent travel trend in which a customer extends his business trip to enjoy a leisure stay and activities at the same location.&nbsp;Booking PaceThe booking pace, alternatively known as ‘pick-up pace’, it’s a metric that shows what’s the speed at which bookings are made for a specific date or period. Normally, it’s represented by an upward curve.&nbsp;Cancellation RateIt’s the ratio of cancelled reservations on total bookings for a given period.&nbsp;How to calculate it:&nbsp;(Number of cancelled bookings / Total number of bookings) x 100Shall not be confused with the ‘Cancellation fee’ - the pre-defined amount a hotel can retain in case of cancellations.&nbsp;Channel ManagerThe channel manager serves as a digital control panel that allows hoteliers to easily manage multiple sales channels. One of its main features is that synchronises your inventory and rates across all connected channels.&nbsp;By working with a channel manager, you avoid overbookings and rates disparity across all distribution channels. This system integrates seamlessly with your existing tech stack — for instance, Hotelbeds is 100% compatible with most channel manager options as we’ve agreements with 200+ of the most popular channel managers.&nbsp;&nbsp;Competitive Set, or COMP-SETThe term competitive set, or simply comp-set, refers to a group of hotels or hotel chains that can be seen as direct competitors of a specific hotel. In the hotel industry, the comp-set is often used by revenue managers to benchmark and compare a hotel’s rate against their competition.&nbsp;Cross-sellingCross-selling is the process of selling supplementary, ancillary services and products along with a hotel booking or reservation. Cross-selling techniques aim to increase the revenues by adding to the initial service with extra or complementary services (for example, a spa treatment or a car-rental service).&nbsp;Direct ChannelIn direct channel distribution (often referred to as dotcom or brand.com), bookings are made directly via the hotel’s own website, point-of-sale system, mobile app or affiliate websites. One of its main advantages is that there are no intermediaries between the hotelier and the guests, therefore no commissions to reduce profits. However, generating traffic to a hotel website can incur significant costs, which can diminish overall profits.&nbsp;Drive-in MarketThe term ‘drive-in market’ refers to the group of customers that are located within driving distance to your hotel. Usually, it includes those source markets that are considered domestic or local and neighbouring countries.&nbsp;Fly-in MarketFly-in market defines the customer base that requires a flight to reach the destination of your hotel. Usually, it includes those source markets that are considered international, non-domestic or long-haul.&nbsp;Force MajeureForce majeure is a contractual term that defines unforeseeable events preventing one of the parties to fulfil the terms of a contract.&nbsp;In other words: an unavoidable circumstance beyond the control of both parties of a contract, that frees one or both from liabilities and obligations.&nbsp;ForecastingForecasting is the process of gathering and analysing data that leads to making predictions about future events. It’s a crucial element of any revenue strategy in order to make decisions regarding pricing, and distribution, based on anticipated demand and performance.&nbsp;GOP - Gross Operating ProfitIt’s a Key Performance Indicator (KPI) extremely useful to measure the operational profitability of a hotel.&nbsp;&nbsp;How to calculate it: Gross Operating Profit = Total amount of profits - Total of related operating expenses&nbsp;Hotel ExtranetA hotel extranet is a controlled-access web platform provided by a distribution channel (Bedbank or OTA) which allows the hotelier to list its inventory and manage the property data such as availability, rates, images, descriptions, and special offers. For example, Hotelbeds’ Partner Portal is one of the most powerful extranets in the industry, allowing hoteliers to manage inventory, availability, rates, check invoices, sign up for webinars, among others.&nbsp;Hotel Market SegmentsMarket segments are groups of consumers that share common character traits. In the hotel industry, each segment can be defined by specific behaviours related habits (for example length of stay, cancellation rate, booking lead time) in order to facilitate the process of targeting your audience.&nbsp;Lead timeLead time is the time between a customer’s reservation or booking, and the actual check-in date.&nbsp;&nbsp;Long-haul markets or travellersThis term refers to travellers coming from overseas or distant markets. Travellers in this category usually book further in advance and allocate more resources to their time at the destination. They usually stay for a longer period of time and cancel less frequently. Therefore, it's important that hoteliers invest time and effort in enhancing their hotel reach to long-haul travellers. Here you can find some advice on how to tap into this segment.&nbsp;&nbsp;MetasearchMetasearch engines are websites or platforms that allow travellers to compare accommodation rates, flights, etc., across different sources, such as OTAs and airlines' websites.&nbsp;Net RateFrom the hotel perspective, to distribute net rates means that the hotel knows how much they will receive (net rate) but the decision on the mark-up and end price is on the third-party distributor. This end price may be contractually agreed between the parties. This rate distribution model is called ‘Merchant model’ and is the most common way to distribute via wholesalers.&nbsp;Non-Refundable Rate - NRFNon-Refundable Rate, or simply NRF, refers to hotel rates that don’t guarantee a refund in case of cancellations. These are commonly the lowest rates or promotions offered by a hotel across its distribution channels.&nbsp;Occupancy RateThe occupancy rate (or OCC) is the percentage of booked rooms on the total amount of available rooms. It’s one of the most important metrics to measure a hotel’s success, as it provides useful insights to forecast revenues and cash flow.&nbsp;How to calculate it:&nbsp;(Total number of booked rooms / Total amount of available rooms) x 100&nbsp;Example: In a hotel with 100 rooms, 80 of which are booked, the occupancy Rate is = 80%&nbsp;Online Travel Agency (OTA)Online Travel Agencies (or OTA) are online companies functioning as an intermediary between consumers and travel service providers through online portals or websites.&nbsp;Revenue ManagementRevenue Management is a process that starts with data analysis and helps to predict guest’s preferences and behaviour, to optimise your pricing and distribution strategy in order to boost revenues and profits.&nbsp;Revenue per Available Room (RevPAR)What's 'revPAR' meaning? RevPAR is a classic key performance indicator in our industry that measures the performances of a hotel within a specific period.&nbsp;How to calculate it:&nbsp;Average Daily Rate (ADR) x Occupancy RateExample: If your hotel is booked at 90% with an ADR of $100, your RevPAR will be = $90&nbsp;Income generated by bookings on a specific period / Available rooms in the same specific periodExample: In a night when 90 rooms are booked at the price of $100 each, the income generated for that night will be $9,000. If this hotel has a total of 100 rooms, the RevPAR will be 9000/100= $90&nbsp;Source Market&nbsp;Source market refers to the country or continent of origin of the guests of a hotel, or destination. Also known as feeder markets or countries. For example, at Hotelbeds, you have the opportunity to attract travellers from 190+ source markets.&nbsp;&nbsp;StaycationStaycation is a term formed by merging the word ‘stay’ and ‘vacation’. Staycation refers to a type of holiday in which travellers will spend their holiday in their own town, region or country rather than abroad.&nbsp;Sustainable TourismSustainable Tourism refers to sustainable practices in the tourism industry that take full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. Discover in our comprehensive article how hoteliers and property owners can actively participate in sustainable tourism.&nbsp;&nbsp;UpsellingIt’s a technique that aims to sell upgrades on a purchase, a booking or a reservation, in order to encourage a guest to opt for superior service or a higher rate. E.g. Upgrade to a superior room. Learn more about our best upselling techniques for hotels.&nbsp;&nbsp;Yield ManagementIt’s a pricing strategy specifically designed to maximise revenues through inventory control and management. The aim of every Yield Management strategy is to sell a room reservation at the right price, at the right time, to the right customer.&nbsp;Download our ultimate hotel management glossary, and get a better understanding of the main hotel terms made simple. Get your copy of this free, visual resource now and share it with your staff!&nbsp;

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Key Hotel Terms Every Hotelier Should Learn

As hoteliers, you know that the foundation of your success lies in providing top-notch service and creating memorable experiences for your guests.&nbsp;But in today's digital age, it's equally important to manage your online presence effectively. This is where hotel reputation management comes into play.&nbsp;In this article, we'll explore how you can take control of your online reputation and leverage it to your advantage.&nbsp;Let's dive in and start creating a robust hotel management strategy!&nbsp;&nbsp;What is Hotel Reputation Management?To begin, let's explore the concept of 'hotel reputation management'. This term refers to the strategies and tools used to monitor hotel online brand perception. It allows hoteliers to oversee, respond to, and enhance the way their property, service, and brand are perceived in the digital landscape.&nbsp;Implementing initiatives to improve your hotel's reputation directly contributes to elevating visibility, attracting new and repeat bookings, and ensuring a consistent revenue stream.&nbsp;Within our industry, one of the most important reputation management techniques is online review management, which we'll delve into throughout this article. Learn more about creating an effective hotel reputation strategy with a focus on leveraging reviews and addressing them.Why Are Reviews Vital in the Hospitality Industry?Before we dive into the details, it's worth mentioning some key findings from a TripAdvisor study regarding the importance of reviews and how to handle them.&nbsp;This study revealed that 79% of surveyed users preferred accommodations with higher ratings when comparing two identical options. Additionally, at least 81% of travellers always or frequently read reviews before booking accommodations.&nbsp;These insights are especially encouraging for small and independent hotels, as they serve as a reminder of how your property can shine without the support of a well-known hotel chain. By encouraging guests to leave reviews about your property and implementing an structured procedure for handling them, you can make a significant difference.&nbsp;While you may not have full control over what people say about your hotel online, it doesn't mean you can't shape the narrative. There are various tactics to help you stay informed about what's being said about your property online and turn these comments into opportunities that align with your interests. Keep reading and discover some of the main techniques we recommend.&nbsp;1. Streamline Your Approach with Automated Feedback SurveysRather than simply receiving and handling reviews, actively ask your guests for feedback via automated messages containing a customer satisfaction survey.&nbsp;&nbsp;Guests tend to be more open about their experiences when directly invited to provide feedback. This approach allows you to gather honest input, which you can then share on your website or social media profiles —with the guest's permission.&nbsp;What's even more relevant is that by implementing this initiative, you have the opportunity to address any unsatisfactory experiences before they lead to negative online reviews.&nbsp;2. Monitor Your Online ReputationNow, it's time to discover what your guests say about their stays at your property. Begin by identifying the key websites and platforms where guests can leave comments about your hotel. These typically include Google Reviews, TripAdvisor and Booking.com (if your guests have booked through an OTA), among others.&nbsp;Additionally, it's beneficial to search your property's name on Google to identify other websites featuring your hotel, beyond the commonly known platforms. This will provide a clearer picture of the online landscape you should monitor.&nbsp;Without a doubt, Google is one of the first places your clients turn to when seeking guest reviews. Keep an eye on these reviews and respond promptly as they appear. Google reviews significantly influence users' decisions to visit your website and eventually book.&nbsp;Moreover, did you know you can set up alerts for new reviews? This is crucial for addressing reviews as soon as they're posted, especially the negative ones. There are free tools to assist you with this task. For example, Google Alerts allows you to monitor mentions of your brand or company. It tracks keywords and provides email summaries of search activity around specific terms. Simply go to Google Alerts and enter your name.&nbsp;There are also reputation management tools that streamline your monitoring process. Here are some useful tools to help you in this task, with some being free and others requiring a small fee:&nbsp;Review response tools like Reputology allow you to monitor and respond to online reviews from a single dashboard.&nbsp;Review collectors such as Swell automatically reach out to your guests with customisable invitations to leave a review on a platform of your choice.&nbsp;Listening tools like Mention help track online discussions about your hotel happening on various platforms.&nbsp;Consider adding a reviews module to your website so that users can easily access and read about others' experiences. You can synchronise it with the latest reviews from Google, TripAdvisor, and other platforms, or manually select which ones to display.Besides, creating a dedicated landing page for guest testimonials and reviews can significantly enhance your website's trustworthiness and SEO.&nbsp;3. Regularly Respond to All ReviewsIn the TripAdvisor report mentioned above, 65% of users prefer hotels that respond to reviews, and 85% are more impressed by hotels after reading a manager's thoughtful response to a negative comment.&nbsp;The way reviews are handled provides valuable insights into how much a business cares about its guests' feedback. Apart from the quality of your responses, the timing of your responses matters.&nbsp;Maintaining a consistent approach and providing regular responses is a significant part of managing your hotel's online reputation. Timely responses help you address problems promptly, such as maintenance issues or guest concerns.&nbsp;Additionally, it offers the opportunity to turn negative feedback into a positive one. Guests appreciate it when companies take their complaints seriously, and addressing their concerns quickly can lead to satisfied guests who may even revise their negative comments.&nbsp;Therefore, allocate a few minutes each day or week to review these platforms and see what your clients say about your property.&nbsp;&nbsp;4. Streamline Your Responses with TemplatesConsider creating templates for responses to both positive and negative reviews. Often, there's a tendency to prioritise negative comments while neglecting positive ones. However, it's equally important to acknowledge and express gratitude for positive comments, as it shows appreciation.&nbsp;You or your staff can keep these templates accessible in your management system or in the cloud for quick reference. Nevertheless, it's worthwhile to customise the template for each guest's feedback to demonstrate that you've read and appreciate their specific comments. Using the same response for multiple reviews can seem impersonal and insincere.&nbsp;Here are some recommendations to help you structure your hotel review responses.&nbsp;For all cases:&nbsp;Express appreciation for the guest's feedback.&nbsp;Use courteous and professional language.&nbsp;Address the guest by their username/name, rather than using a generic 'Dear guest'.&nbsp;For positive reviews:&nbsp;Reiterate the compliment the guest gave, reinforcing why the hotel is an excellent choice for other readers.&nbsp;Encourage the guest to return and stay at the hotel again.&nbsp;For negative reviews:&nbsp;Offer solutions to address guest complaints and offer genuine apologies.&nbsp;Address each concern with respect and without a passive-aggressive tone.&nbsp;Reiterate one key point from the review for the benefit of other readers.&nbsp;Acknowledge where the guest's experience fell short and explain the steps taken or planned to prevent a similar situation in the future.&nbsp;Remember, avoid getting defensive. It appears unprofessional and unwelcoming to see rude or defensive replies from business owners or managers. While some reviews may be unfair or biased, constructive criticism can often be found within them. Use these as valuable learning lessons to enhance your service and team.&nbsp;5. Ensure a Consistent Brand ToneIt's crucial to maintain a consistent tone when responding to reviews, which can be challenging when multiple individuals are involved in the process. To avoid inconsistencies, designate specific individuals to handle online reviews. Train them with your brand's tone of voice and provide guidelines for escalating issues to the appropriate department when necessary.&nbsp;6. Enhance Your Online VisibilityYour hotel's content should appear prominently in search results when potential guests search for your hotel on Google or other search engines. Achieving high rankings in search results enhances your website's visibility and allows you to make a strong first impression on potential guests.&nbsp;To secure these top positions, consider investing resources in Search Engine Optimization (SEO) to boost your direct channel. Ensure that your website's information is up-to-date and compelling, encouraging users to book.&nbsp;SEO is a powerful tool for reputation management and one of the most effective online marketing techniques. For more insights into other relevant online marketing channels, explore our comprehensive article on hotel marketing solutions.&nbsp;&nbsp;7. Develop a Social Media Strategy for Reputation ManagementIn addition to monitoring reviews on various websites and platforms, it's essential to pay attention to what guests and potential clients say about you on your social media profiles.Alongside implementing a content strategy and designating individuals to manage your social media presence—enhancing brand visibility and enabling direct communication with your followers—, it's equally important to track the comments left on your posts.Similar to managing reviews, allocate a specific daily time slot for addressing social media comments, and establish a process for escalating requests to the appropriate team if needed. Always respond in a timely and professional manner. This approach builds trust with your guests and improves your online reputation.&nbsp;Ultimately, the best online reputation management strategies can't compensate for poor service. Reputation management should begin with delivering top-notch service. The better your service, the easier it becomes to maintain a positive brand perception online, ultimately boosting your occupancy and revenue.At Hotelbeds, we're also here to assist you in maximising your occupancy rate and getting access to over 60,000 travel distributors worldwide. Below, you'll find a free copy of our guide, 'Understanding Hotel Distribution Channels',&nbsp;which unlocks everything you need to know about distribution channels, their advantages, drawbacks, and considerations for defining your hotel's distribution strategy. Download it now!&nbsp;

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Hotel Reputation Management: 7 Tips for A Good Online Review Strategy

Small and independent hotels may operate differently from larger chains, but that doesn't mean they can't thrive in today's competitive travel landscape.&nbsp;&nbsp;In this article, we'll explore how small hoteliers can enhance their business by becoming part of our TravelTech ecosystem at Hotelbeds. Whether you're already familiar with our offerings or just getting started, we're here to show you how we can support your growth.&nbsp;&nbsp;So, read on to discover why improving your distribution strategy is crucial and how Hotelbeds can be your game-changing partner.&nbsp;Why Small Hoteliers Need to Improve Their Distribution StrategyUndoubtedly, one of the biggest challenges for small hotels is to become visible to potential guests and to compete with large chains, which typically have strong brand positioning. However, this doesn't mean you can't carve out a niche for yourself if you're a small or independent hotelier.&nbsp;A typical strategy is to reduce your prices to become more attractive. In the long run, however, this isn't the best initiative to implement. It's also possible that you rely on a single distribution channel, such as an OTA (Online Travel Agency), but this isn't recommended either. Avoid putting all your eggs in one basket.&nbsp;The key is to combine technology with marketing tactics, and to think outside the box. In this article, we'll cover how you can benefit from expanding your distribution channels&nbsp;by joining Hotelbeds.&nbsp;Hotelbeds can be a game-changing partner for your small or independent property. Even if you lack an expansive sales team, channel managers, or marketing teams, we provide tech solutions to maximise your visibility, reach and revenue in the markets you're interested in. Want to learn more? Keep reading!&nbsp;How Can Small and Independent Hotels Maximise Their Distribution Strategy?Joining Hotelbeds offers many benefits. Discover some of them below.&nbsp;Access to 66,000+ Potential PartnersBuilding strategic partnerships with other industry players is crucial for your business. Expanding your network can enhance your property's visibility and distribution. This network can include tourism boards, travel agencies, airlines, tour operators, and more.&nbsp;However, building these relationships can be time-consuming, especially for small hoteliers. Then, how can you boost your visibility to stand out from competitors like large chains?&nbsp;Hotelbeds can help you to address this issue.&nbsp;One of the main advantages of working with us, is that you don’t need to work individually with every player. We ensure that travel agencies and other wholesalers in relevant regions get to know you and include you in their travel packages. By partnering with us, your property can benefit from increased visibility without spending a lot of time and effort. We do it for you: simply tell us what markets you are interested in entering, and we'll place you in front of the right customers, at the right time.&nbsp;Upon registration, you'll be assigned a personal Account Manager. They'll help you to manage market demand, distribute your rooms, and establish relationships with partners.&nbsp;For instance, if you aim to enter the Canadian market, you won't have to individually approach Canadian travel agencies. With Hotelbeds, you gain immediate access to over 60,000 travel distributors, streamlining the process and giving you greater control over distribution throughout the year.&nbsp;Reduced Cancellation RatesEmpty rooms mean less revenue, which is especially critical for small and independent hotels, since every booking counts. High cancellation rates can be frustrating for you.&nbsp;But don’t worry: we’ve got you covered here, too!&nbsp;Hotelbeds are proud to provide long-haul, high-value guests who rarely cancel last-minute. These guests often come from overseas, invest significant time and money on their trips, and are more likely to keep their bookings.&nbsp;&nbsp;Manage Your Property with Our Powerful Partner ExtranetHotelbeds boasts one of the travel industry's most powerful extranets. This all-in-one hotel management tool offers real-time autonomy for various tasks:&nbsp;Manage your rates, availability and bookings: View and change your availability across rate and room types. Also, quickly update your availability and prices across multiple rates and room types, all in one easy process.&nbsp;Upload and update your hotel content: Get access to an intuitive content manager with a user-friendly interface to maximise the quality of your content.&nbsp;View reports and get access to a global dashboard with a snapshot of today’s arrivals, bookings and cancellations, as well as competitor comparisons.&nbsp;See finance information: Including the status of your invoices, Hotelbeds contracts, etc.&nbsp;Find main points of contact with relevant departments to help you.&nbsp;Furthermore, the more details you provide about your property and rooms, the better the tool will perform and benefit you. For example, if you have sustainable initiatives, make sure you highlight them. Sustainable tourism is a current industry trend, and we want to help you communicate your efforts in this matter.&nbsp;In addition, integrating our partner extranet with your channel manager improves rate optimisation. You can project rates and availability for key campaigns several months or years in advance without additional tools. Hotelbeds is compatible with most channel manager options, including Cloudbeds, HiRUM, and RoomCloud.&nbsp;See how our Partner Portal benefits hoteliers like you: 'I'm very happy with Hotelbeds Partner Extranet. Compared to other extranets I use, yours is a step ahead. There is a functionality that I find very easy to use, which is the tabulator for editing availability and prices. On other platforms, I can’t tabulate when I want to upload rates.' - Lucas Zori, owner of Hostal Aravaca Garden.Better Data ManagementLeveraging business data can seem challenging, but it's essential for making informed decisions. While larger hotels often have dedicated data analysts, smaller and independent properties may lack this resource.&nbsp;At Hotelbeds, we prioritise data and help you harness your data lake. We offer data forecasting to identify demand trends and customer origins quickly. By joining us, you'll be able to turn data into actionable insights from the first day.&nbsp;In conclusion, these are just a few of the benefits you'll enjoy once you join Hotelbeds. We've been a global leader in the traveltech industry for decades, with extensive knowledge of our dynamic sector and how small hoteliers can thrive. If you're ready to register for free and take advantage of our tailored services and products, designed to meet the needs of each type of hotel, you can register your property here.&nbsp;As a bonus, find below a free copy of our guide&nbsp;'Understanding Hotel Distribution Channels', where we unlock everything you need to know about distribution channels, their advantages, drawbacks, and considerations for defining your hotel's distribution strategy. Download it now!

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Hotel Distribution for Small Hotels: 4 Effective Methods To Try

It's undeniable that tourism plays a significant role in the global economy. In a world where travel is becoming increasingly accessible, statistics show that tourism will continue its strong growth in the coming decade. This power also comes with great responsibility, as it's one of the sectors with the most impact on the environment, society, and the economy.&nbsp;With this in mind, we celebrate World Tourism Day on September 27th. This is certainly an ideal day to reflect on the present and future of our industry, and the role we all play in creating a better world for tomorrow.&nbsp;This year, at Hotelbeds, we focus on sustainable tourism, a necessary discussion that will help us explore which actions we can implement to redefine our sector's future.&nbsp;As a hotelier, you undoubtedly play a vital role in this. That's why, throughout this article, we provide you with different recommendations on how to actively participate in sustainable tourism and lead the way.&nbsp;The Importance of Sustainability for HoteliersAs we mentioned earlier, hoteliers are key players in the tourism industry. A clear example of this is when a destination becomes popular, leading hotel companies to establish themselves there and offer new accommodation options. This has a significant impact on that region in particular.&nbsp;That's why it's essential to consider how you implement your projects and initiatives, also from a sustainable perspective.According to Booking.com's 2023 Sustainable Travel Report, at least 74% of travellers want travel companies, including hotels, to provide more sustainable choices. Additionally, 65% of respondents stated that they would feel better about paying for accommodation with a sustainable certification or label.&nbsp;Sustainable tourism and ethical hotel development are now more interconnected than ever, playing a crucial role in preserving local culture and socio-economic stability. This is why hotels are instrumental in educating guests about sustainable behaviours and adopting operational practices aligned with sustainability best practices.&nbsp;For instance, at Hotelbeds, we have seen growing interest and bookings from hotels that implement sustainable actions. Through our Sustainable&nbsp;Hotels Programme, we offer you a unique opportunity to showcase your sustainability initiatives, such as reducing plastic usage.&nbsp;Currently, there are over 38,000 properties certified as sustainable. We've also observed a significant 30% increase in bookings over the past 12 months, demonstrating the rising demand for sustainable accommodation. This represents a fantastic opportunity to position yourself prominently within our portfolio of more than 60,000 travel distributors.&nbsp;If you're already a Hotelbeds partner and are interested in the programme, you can easily join following the next steps:&nbsp;Log&nbsp;into Hotelbeds Partner Portal&nbsp;Select&nbsp;'Hotel Info'&nbsp;Click&nbsp;'About Hotel' and scroll&nbsp;to the 'Things to Keep in Mind' section&nbsp;Check&nbsp;the 'Single-use Plastic Free' box&nbsp;If you're not yet registered with Hotelbeds, we’ve got you covered. You can register for free here and soon will have the opportunity to join the Sustainable Hotels Programme.&nbsp;Additionally, it isn't only guests who are becoming increasingly interested in hotels' sustainability initiatives. According to a report by HotelTechReport, investors concerned about this topic also take into account the ESG (Environmental, Social, and Governance) framework when deciding whether to invest in a property.&nbsp;The ESG framework helps investors better understand how the hotel company protects or neglects nature, treats its employees and the local community, and adheres to ethical business practices. Specifically, the ESG framework revolves around three pillars:&nbsp;Environmental: Initiatives related to energy efficiency, waste reduction, and water conservation.&nbsp;Social: Company policies regarding health and wellness, diversity and inclusion, and fair labour practices.&nbsp;Governance: The company's ethical business practices, diversity of the board of directors, and adherence to laws and regulations.&nbsp;In conclusion, it's evident that committing to sustainable initiatives is no longer an option but essential to remain an attractive choice for both guests and investors.Hotel Sustainability Best Practices You Can't MissAs we've just discussed, it's vital to contribute to sustainable tourism. However, many hotels still struggle with how to put sustainability into practice. Hence, below you'll find a variety of options to adopt sustainable initiatives (or continue doing so).TransportTransport is one of the key elements to consider when promoting sustainable practices. It's imperative to recommend, whenever possible, public transport to reach your hotel.&nbsp;By using options such as trains or buses, it significantly reduces carbon emissions and decreases the number of vehicles on the road, thus improving air quality.&nbsp;In your communication channels, such as your website, you can provide detailed information about the different transport options available to reach your property. For example, you can include links to the national/public train company's website (e.g., Renfe in Spain or FS Italiane in Italy) to help potential guests find the most convenient routes to your hotel. The same applies to other modes of transport, such as the metro, intercity buses, or local bus services.&nbsp;Food ProvisionWithin the hotel, there are also many actions you can take to promote sustainability with your resources. To begin with, in our comprehensive article on plastic-free initiatives for hotels, you can explore many ideas for promoting plastic-free products' usage, such as reusable shampoo and gel dispensers, or eliminating plastic water bottles, among others.&nbsp;Beyond actions related to plastic use, there are other ideas that can make a significant difference to your property:&nbsp;If you have a buffet-style restaurant, manage your resources optimally. Promote local and seasonal products in the hotel's restaurant. If you are noticing a great deal of food waste every day, consider making donations to local food banks, rather than throwing it away. This way, you can directly contribute to your local community.Another fantastic option that can be quite profitable is partnering with companies like Too Good To Go. This is an app that combats food waste in supermarkets, bakeries, and hotels, among other establishments. Hotel chains such as Radisson Hotel Group, NH Hotel Group, and ILUNION Hotels have already established alliances, giving surplus breakfast buffet food a second chance.&nbsp;Another way to make a positive impact is by recommending local restaurants (instead of multinational chains) known for using local and seasonal products. It's an excellent opportunity for your guests to experience the region's products, discover what the region has to offer, and contribute to the economic development of the area.&nbsp;You can also consider growing your own food and having an organic seasonal garden. For example, the TUI Blue Oceanis Beach hotel in Kos offers guests the opportunity to enjoy products grown on-site at Oceanis Farm. Since its establishment in 2012, the farm has expanded significantly and now provides high-quality food for the hotel's buffet.&nbsp;To reach as many potential guests as possible, it's crucial to effectively communicate the actions your property is taking. Make them visible on your website or in digital content created for social media or newsletters. This will let future guests know about your commitment to sustainable practices.Promoting Sustainable Local Economic DevelopmentSustainable tourism also requires that you take into account the economic development of the local community where your property is located.&nbsp;Promoting sustainable actions should include efforts to ensure that tourism generates wealth for area residents. This can be achieved by:&nbsp;Integrating the local population into your hotel activities, creating employment directly and indirectly.&nbsp;Establishing collaborations with local agencies, hiring local guides and native agents.&nbsp;Promoting&nbsp;staff training in your hotels to help them acquire new skills for the future, ensuring you have a more prepared and efficient team. These training sessions help create better job opportunities, as employees are taught exactly what they need to know to perform their tasks perfectly.&nbsp;Seeking partnerships with other entrepreneurs who share social and environmental values. They promote projects that add value to both themselves and their surrounding communities.&nbsp;Several hotels have demonstrated commitment to these causes, such as the following:&nbsp;Marriott Hotels &amp; Resorts have announced a commitment to achieve gender parity in executive roles by 2023, with 25% of executive roles held by people of colour. It's also planned to have 3,000 properties owned by women and people of colour by 2025, according to Marriott.&nbsp;As part of its RiseHY programme, Hyatt has committed to hiring 10,000 ’opportunity youth’ between the ages of 16 and 24 by 2025.&nbsp;Sol y Mar Hoteles Group has signed an agreement with social startup Gravity Wave to remove nearly six tons of plastic from the Mediterranean. They will collect and recycle one kilogram of plastic from the sea for every booking made on their website.Respect for Culture, Heritage, and the EnvironmentOne of the major challenges in the industry is that it may lead to tourist 'massification', the loss of local identity and culture.&nbsp;Examples of this can be seen in cities such as Venice and Barcelona, where there is an excess of tourism almost all year round. As a result, authorities have implemented various policies to regulate the flow of tourists, especially in peak tourist seasons.&nbsp;As a hotelier, what can you do to raise awareness among your guests about the importance of respecting local cultures and heritage?&nbsp;Whenever your front desk staff recommends places to guests, encourage them to mention less known but still interesting options. This is an effective way to ensure that certain overcrowded spots have fewer visitors, allowing the crowd to disperse more evenly throughout the territory.&nbsp;Leverage the growing demand for ecotourism and experiences that allow travellers to connect with local traditions, crafts, music, art, and culinary practices. There's a rising trend of travellers seeking immersive encounters with local cultural heritage, contributing to the preservation of unique identities and traditions.&nbsp;Encourage your guests to learn a few words in the local language. Language is part of a destination's heritage, and it's an excellent way for guests to immerse themselves in the culture they are visiting. For instance, you could provide small cards with basic words and FAQs in the local language to give to your guests during check-in. Beyond communication, learning how to greet and express simple things like 'thanks' in the local language shows a willingness to better understand the culture and people.&nbsp;When recommending tourism companies for tours, tastings, or other activities, make sure they respect the area's natural and cultural heritage. This might include limiting the number of participants and emphasising the importance of conserving the environment.&nbsp;Avoid promoting or maintaining agreements with companies that offer experiences involving shows with animals, such as shark diving tours or elephant rides. Such practices often involve animal exploitation.Instead, consider supporting ethical animal tourism, such as rehabilitation and rescue centres or sanctuaries. These organisations educate visitors and reinvest their revenue in further rehabilitation or rescues. Look for centres that aim to reintroduce animals into the wild, as this provides visitors with a valuable educational experience and supports ethical animal tourism.Final Thoughts on Sustainable Initiatives for Your HotelWe hope this article has shed some light on how to implement sustainable initiatives that contribute to a more conscious and responsible tourism industry.Hoteliers have a significant opportunity – and challenge&nbsp;– to be at the forefront of this paradigm shift. There is a growing interest in the sustainable tourism movement among the younger generations. This indicates the direction that guests' needs will take in the future.As you can see, there are many options for incorporating ESG (Environmental, Social, and Governance) initiatives. Numerous hotels are already making efforts to become more sustainable and ensure ethical impacts. However, it's worthwhile to remember that it's still okay not to meet all sustainability criteria 100%. What truly matters is your intention and focus on becoming more sustainable little by little.You can better communicate your environmental initiatives, such as plastic-free practices, to potential customers by joining the Sustainable&nbsp;Hotels Programme. If you're already part of Hotelbeds, simply log into our Partner Portal, select 'Hotel Info,' and tick the 'Single-use Plastic Free' box.If you're not yet part of Hotelbeds, you can join by clicking here. You'll become visible to over 60,000 travel distributors. Register today!

Sustainable Tourism: A Hotelier's Guide to Positive Impact 

Over the course of the year, occupancy rates in the travel and hospitality industry fluctuate constantly.&nbsp;

However, you don't have to accept reduced business just because it's low season. With strategic planning, you can significantly boost your success during the off-season, regardless of your hotel’s type and seasonality.&nbsp;

In this article, we provide you with several tips to overcome seasonal fluctuations and elevate your occupancy rates all year round. In addition, make sure you read until the end, where we offer you a free resource to help you improve your off-season performance.&nbsp;Keep reading!

Identify the Low Season Period

Your first step should be defining when your property is in low season. Depending on factors like weather, your geographical location, nearby attractions, the overall demand for a particular region, or other factors, the low or off-season can vary.

These factors significantly impact hotels' revenues. By keeping these patterns in mind, hotel managers can develop initiatives to mitigate their consequences.

So, how can you identify these fluctuations? Here are some ideas:


	
	Market research and trend analysis: Stay up-to-date with industry happenings to identify trends that might affect your occupancy.
	Additionally, you could get to know your guests even better by conducting surveys, for example, and find out what they look for when choosing a hotel.&nbsp;
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	Historical data analysis: Examine past occupancy rates to identify patterns and predict future trends.&nbsp;
	For instance, if you notice a consistent drop in certain months, such as October and November, you can anticipate low occupancy during those months. You can use this insight to develop a strategy aimed at increasing guest bookings during this period.
	


Once you've identified your low seasons, it's time to implement various tactics to boost your occupancy.&nbsp;

But don’t apply all these tips simultaneously. Start with techniques which align closely with your needs, and then expand to others. You understand your business' strengths and weaknesses, so we recommend you act accordingly.
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Introduce Progressive Pricing Strategy

Depending on the season, you should implement different pricing strategies. Here are some examples:


	
	During peak season, consider premium pricing. On the contrary, during the low or off-season, contemplate applying promotional pricing rates.
	
	
	Check which room types perform best during low occupancy periods. Analyse occupancy rates by room category and identify whether higher-tier room types are lagging behind in terms of conversions.
	
	
	Also, consider offering guest-friendly cancellation policies and attractive early booking rates during the off-season. This reassures potential guests and makes them more inclined to book.
	


Maintain these policies until you achieve a relatively high occupancy rate, and then evaluate whether to retain them. While there will always be a percentage of cancellations, as long as this remains low and your hotel's occupancy rate is healthy, you can continue with these policies.



Implement Special Occasion Packages

Creating packages has several benefits: Studies indicate that guests who purchase packages are less likely to cancel their bookings than those who only reserve a room. Additionally, there’s a growing interest in unique travel experiences.

These special packages can help attract guests during the low season. Consider creating service packages that can be enjoyed within the hotel. If possible, include at least one night's stay and offer a special price when combined with other services. Such packages can also encourage guests to extend their stay.

These packages can be tailored for special dates (such as Valentine’s Day, Christmas or New Year’s Eve) or even regular weekend getaways. They can include:


	
	Spa treatments
	
	
	Breakfast
	
	
	Early check-in or late check-out to maximise their stay
	
	
	Stand-ups or comedy shows at the hotel
	
	
	Monitored dance classes
	
	
	Beer and wine tasting
	
	
	Workshops for children
	
	
	Combined accommodation and restaurant offerings
	


Rethink Your Hotel's Target Audience

During the low season, focus on different market segments compared to those in the peak season. These alternative segments can present great opportunities to boost your occupancy rates. And some of these potential market segments to explore include:


	
	Millennials and Gen Z &amp; X: These groups tend to travel consistently throughout the year. Therefore, it might be beneficial to partner with tour operators to provide all-inclusive packages for young travellers from other countries.
	
	Students in some countries, such as Spain, typically take a trip during January, when the first quarter of college ends and the second one begins.&nbsp;
	&nbsp;
	
	
	Wellness travellers: The trend of wellness travel is increasing, with many people seeking trips to improve their mental, physical and spiritual well-being, with yoga retreats or culinary wellness retreats.&nbsp;
	
	As a curiosity, most wellness travellers are women, and Forbes has compiled a list of popular wellness destinations to inspire you.
	&nbsp;
	
	
	Baby boomers: Approaching senior citizens, for example, is an effective strategy in countries like Spain.&nbsp;Thanks to the national programme ‘Imserso’, senior travellers travel within their country and Europe.
	
	This is crucial for many hotels, which profit from these travellers during the off-season or low season, since Imserso trips are conducted then. In fact, this programme was created to help hotels in low season and provide them with a regular influx of guests.&nbsp;
	&nbsp;
	
	
	Digital nomads: In our article on remote workers, we mentioned that there is an increasing trend for people to travel while working from anywhere. These travellers seek peaceful places to work. That's why you can consider creating a coworking space in your common areas with stable Wi-Fi and workspaces to attract them to your property.
	&nbsp;
	
	
	Business travellers: If your property is centrally located or near transportation hubs, you should cater to business travellers. Offer special deals for business travellers, conference organisers, and group bookings.
	


These are examples of segments to target during the low season. Depending on each segment, you can create appealing offers to entice them.



Collaborate with Local Businesses or Citizens

Invest time in partnerships with local businesses (restaurants, attractions, shops or galleries) and the tourism agency to create collaborations. Promote each other's services and collaborate on new activities.

Some collaborative ideas include:


	
	Partnering with local companies to sell tickets for spas, theme parks, museums, and outdoor excursions. Consider commission sales agreements with wholesale suppliers.
	
	
	Collaborating with associations to host various activities at your hotel, such as congresses, sports races, dance competitions, and more.
	
	
	Attracting local residents to your hotel's amenities, such as restaurants, bars, terraces, wellness centres, gyms, and pools. Offer special deals or packages to entice locals to visit.
	


For example, terraces for after-work gatherings have become popular among local workers. Some hotels even offer special pool and restaurant packages during the summer, even if they aren’t located in tourist areas.
&nbsp;

Make the most of Hotelbeds

Certainly, Hotelbeds can help you increase your occupancy rate in low season easily.&nbsp;

We aren’t just another online travel agency (OTA) and don't compete with your direct booking channel. So, what exactly do Hotelbeds do?

We provide your property access to our portfolio of 71,000+ travel distributors, including over 64,000 travel agencies, 4,500 tour operators, 1,260 affiliates, airlines and other partners. These distributors create travel packages that include your hotel.

We ensure that travel agencies and wholesalers in relevant regions are aware of your property and include it in their travel packages.

You can forget about spending time and effort on visibility; we handle it for you. Simply let us know which markets you're interested in, and we'll connect you with agencies operating in those markets. Once everything is set, we'll assign you an Account Manager who will be your point of contact at Hotelbeds.

Your Account Manager will assist you in managing market demand, selling your rooms to customers in the markets of your interest, and giving you greater control over distribution throughout the year.

And in terms of boosting occupancy while in off-season, you only need to inform us, and we'll connect you with the travel distributors that best suit your needs.&nbsp;

For example, depending on your location, if you're a European hotel in winter, you might consider targeting long-haul travellers from the Middle East seeking cold destinations for their summer.

If you're still not part of Hotelbeds, register your property today for free.&nbsp;



Hotel marketing tactics

Take advantage of the low season to review and improve your marketing strategy. Utilise different digital marketing channels to increase your hotel's visibility and reach potential guests.


	
	Ensure your website works flawlessly, and address any guest complaints or difficulties related to the booking process or user experience.
	
	Also, update website images and add videos showcasing your property and amenities to ensure that your website features current photos of the property.
	&nbsp;
	
	
	Continue to publish blog content consistently. Focus on topics relevant to your low or off-season, and create content related to your property's location or region.
	&nbsp;
	
	
	Invest in digital advertising, including Facebook/Instagram Ads and Google Ads, to enhance your presence on social media and reach a broader audience. This can drive bookings during low-occupancy seasons.
	&nbsp;
	
	
	Maintain an active presence on social media platforms. Encourage guests to share their experiences and images from their stay during peak seasons. Repurpose these images during the off-season. User-generated content can be highly persuasive.
	
	Promote your hotel's appeal during different seasons. For example, if your low season aligns with autumn, create posts showcasing your hotel's beauty during this time.
	
	Share information about local events, landmarks, and attractions in the area to provide reasons for guests to stay at your hotel. Highlight any recent renovations or improvements in your marketing materials.
	&nbsp;
	
	
	Finally, implement email marketing tactics to engage past guests. Offer discounts, special packages, or personalised perks to encourage repeat bookings. Consider creating a loyalty scheme to reward guests who stay with you multiple times. Also, reach out to past guests to promote your hotel's tranquillity and charm during quieter times.
	&nbsp;
	


We’re reaching the end of this article. We hope to have helped you come up with some new ideas to implement in your property.&nbsp;Don't forget to register today and start boosting your occupancy all year round!

&nbsp;

But that’s not all. As promised at the beginning, we have a present for you. Download this free checklist to have always at hand all these tips to improve occupancy in low season. And we've added more techniques for an extra dose of inspiration to get more bookings all year round. Get your copy now!

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