FILTER BY TAGS

Black Friday

Hotelier

Wholesale

Long-haul travel has always played a pivotal role in the hospitality sector, contributing significantly to international market growth.&nbsp;&nbsp;However, the landscape shifted dramatically during the pandemic, leading to an increase of domestic travel due to varying country restrictions.&nbsp;Consequently, long-haul travel has been temporarily overshadowed in recent years, but now it’s time to revitalise this relevant segment for the industry.&nbsp;&nbsp;In this article, we present practical tips to entice more long-haul travellers to your property and boost your revenue stream. Additionally, we delve into an optimal way for establishing a strong international presence. Eager to learn more about this lucrative segment? Keep reading!Why The Long-haul Segment Is So Important for HoteliersInternational travellers are key to the success of the hospitality industry, but catering to their needs in recent years has been complex. The post-pandemic era significantly impacted various areas, with long-haul travel being notably affected.&nbsp;&nbsp;But why are these markets of particular relevance to the hospitality sector?&nbsp;&nbsp;International trips are complex to plan: They require time and a good budget. That’s why clients usually book further in advance and allocate more resources to their time in destination. This directly increases hoteliers profitability: in fact, long-haul guests tend to have bigger budgets than domestic travellers.&nbsp;Long-haul travellers stay for longer: This has a direct impact on reducing front desk costs and operational expenses such as laundry and housekeeping. In addition, having guests staying for more time amplifies opportunities for cross-selling ancillary services, including room upgrades and transportation options.&nbsp;&nbsp;Long-haul clients cancel less: And that’s a great benefit from this segment. Plus, it’s crucial to be aware of cancellation policy expectations in overseas destinations.&nbsp;&nbsp;As stated in a report by Oxford Economics, the long-haul share is expected to exceed the pre-pandemic peak from 2027 onwards. In fact, this report highlights the relevance of long-haul visitors, which will have a stronger growth than what’s expected for short- and medium-haul trips.&nbsp;&nbsp;But each region is different and has its own challenges. For instance, in Europe and according to Luis Araujo, President of the European Travel Comission (ETC), it’s necessary to boost long-haul travel because there’s an increasing economic instability. Since long-haul visitors tend to spend more money, it is important to focus on reactivating this market and setting Europe as a global travel destination again.&nbsp;&nbsp;Consequently, dedicated efforts are imperative to facilitate the return of these travellers.&nbsp;5 Ways To Enhance Hotel Reach to Long-Haul Travellers&nbsp;Now that we’ve emphasised the strategic importance of the long-haul segment – and how the market is evolving after the pandemic –, let’s delve into actionable tactics to effectively attract long-haul travellers.&nbsp;&nbsp;Craft tailored experiences: It’s essential to go extra mile to make international guests feel at ease. With travellers arriving from a very distant country, it’s essential that they don’t have a ‘cultural shock’.&nbsp;Tailored experiences addressing their unique preferences and needs are appreciated. Consider including services such as airport transfers, international TV channels, customised dining options, multilingual - and multicultural - staff, and curated city tours which&nbsp;highlight local cultural attractions.&nbsp;Related to this point, we’ve covered in recent articles the increasing relevance of sporting events tourism and film tourism, where we deliver practical and valuable tips to cater these travel trends. Capitalising on such trends&nbsp;could&nbsp;help you to&nbsp;boost the number of international travellers who come from around the world to visit a film location, specific competition, or any other topical driver for travel.&nbsp;Participate in international trade shows and exhibitions: Not only it’s important to make your property visible to the final consumer, but also it’s crucial to build relationships with key stakeholders like travel agents, tour operators, and other industry professionals.&nbsp;Identify relevant trade shows and exhibitions focused on travel and tourism in the long-haul markets you aim to target. These events are unmissable opportunities for you to expand your network, learn from the industry’s latest trends and disruptive&nbsp;technologies, among many others.&nbsp;In this regard, we at Hotelbeds have hosted our own industry-leading event since 2009:&nbsp;the MarketHub brings together top industry players from over 46 markets worldwide, and also features insights and panels from key industry influencers and leaders. Learn more about our flagship events by visiting our dedicated MarketHub website.&nbsp;Cultivate partnerships with airlines and travel agencies: Collaboration with industry leaders is paramount to forge partnerships with major airlines and travel agencies operating in your targeted long-haul destinations.&nbsp;Foster collaborative marketing efforts and strategic alliances, which could include joint promotions, bundled packages, and exclusive discounts that can help attract travellers who are already planning to visit the destination.&nbsp;&nbsp;Carry out digital marketing campaigns &amp; collaborations with personalities: Beyond the more ‘traditional’ options aforementioned, we can’t forget the digital realm and its huge influence.Consider investing in social media ads and Search Engine Marketing (SEM), like Google Ads or Bing Ads. In this way, you’ll exponentially&nbsp;increase the chances of being&nbsp;visible to your target audiences in long-haul destinations, as you will be fully in control to set up campaigns that reach the markets you want. Also, tailor your marketing messages and promotions to cater specifically to the preferences and cultural nuances of these markets.&nbsp;Additionally, do not underestimate the potential of influential travel industry personalities with a strong presence in your desired long-haul destinations. Map those important influencers and travel bloggers, and reach out to them to foster strategic collaborations as ‘brand ambassadors’.&nbsp;Join Hotelbeds’ exclusive programme for seamless long-haul market access: As TravelTech leaders, we offer an array of services to significantly grow your business.Specifically, we want to delve deeper into our Strategic Partner Agreement (SPA), an&nbsp;ideal opportunity for&nbsp;hotels willing to open to new markets.&nbsp;Keep reading!What Can You Take From The SPA programme?Our exclusive Strategic Partner Agreement caters to a select 5% of properties, enabling us to work closely with you to increase your bookings.&nbsp;&nbsp;In practice, our SPA programme offers unique benefits which will elevate your sales revenue while targeting long-haul markets. Here’s a glimpse of the main advantages for your property!Reach high-value clients from long-haul marketsTo begin with, we deliver your properties to high-value clients that come from long-haul markets. These customers spend more, stay for longer, cancel less and book further ahead. You’ll have access to over 60,000 travel distributors from 190+ source markets.&nbsp;Additionally, you won’t compete with OTAs like Booking.com nor Expedia to attract local travellers. With the help of our exclusive programme, you’ll get higher-value customers.&nbsp;&nbsp;Some of our strategic partners include British Airways, American Airlines, LoveHolidays, easyJet, TUI, The Lotus Group, Europlus Group, HaysTravel and Viajes El Corte Inglés.&nbsp;We highlight the quality of our network, as our high-value clients book early – 35% of bookings are made more than two months in advance. And 75% of our High Value Clients are from long-haul and intra-region source markets.&nbsp;&nbsp;Besides, thanks to our data analysis tools, we know that our clients book for an average&nbsp;5 night&nbsp;length of stay, and cancellation rates sit at just&nbsp;27%, compared to&nbsp;OTAs' 65.5%.&nbsp;&nbsp;Gain preferential exposure across our channels and Sales callsBenefit from preferential exposure across our channels and priority positioning in Sales calls.&nbsp;Your properties will participate in marketing and promotional campaigns. Provided that certain conditions are met, you'll be featured on our exclusive, custom-built Star Collection microsite as well, which will give you access to items such as hotel promotion, prioritised ranking, training on emerging markets and loyalty points multipliers.&nbsp;&nbsp;You’ll also have the opportunity to opt into&nbsp;our Star Brochures resource, distributed among 60,000+ travel agents and their 100,000 travel bookers.&nbsp;&nbsp;And don’t forget that the SPA Programme will double your positioning on Hotelbeds’ algorithm, ultimately increasing your visibility.&nbsp;&nbsp;Embrace Comprehensive Data Analysis SupportDealing with data is crucial nowadays, yet it can also be a bit intimidating sometimes. But we’re here to assist on this as well.&nbsp;&nbsp;Specifically, you’ll gain access to historical competitors and destination data analysis tools, which will allow you to identify opportunities, best practices and tips to increase your bookings.&nbsp;&nbsp;Besides, if you want to analyse pricing data for your market, we’ve got you covered! Our pricing tool ensures you maintain the most competitive rates across various channels.&nbsp;&nbsp;And last but not least, you’ll take advantage of our 360º Revenue Management tool that will help you increase revenues and drive demand.&nbsp;&nbsp;This is only a small part of what our SPA programme has in store. Wish to unlock all of our exclusive benefits and amplify your presence in long-haul markets? Reach out to your Hotelbeds Account Manager&nbsp;for further information.&nbsp;&nbsp;Haven’t joined Hotelbeds yet? Join us today and get access to our platform with over 60,000 travel distributors worldwide.&nbsp;

Long Haul Mar HB header 2200x500.jpg

How Hoteliers Can Tap Into Long-haul Markets [+ Our SPA Programme]

It’s no secret that big sporting events are synonymous with success for the hospitality industry. Sport tourism attracts more travellers to host cities, boosts spending, and has a positive impact on the local economy. &nbsp;&nbsp;France experienced this during the latest Women’s World Cup in 2019, where all nine host cities achieved an impressive 90% occupancy rate. With over 1.2 million attendees and&nbsp;40% foreign visitors, the event generated approximately EUR 248 million to France’s gross domestic product (GDP), greatly benefiting the hospitality sector.&nbsp;This year, it’s time for Australia and New Zealand to host the Women’s World Cup. In recent years, women's sports have taken their rightful place in the sports spotlight, and it’s expected that millions of people will attend this event.&nbsp;&nbsp;&nbsp;In light of the upcoming 9th Women's World Cup – which will take place between July 20th and August 20th –, and the overall importance of sports tourism for hoteliers, we have compiled a list of major sporting events in the next twelve months. Additionally, you will find suggestions on how to capitalise on each of them.&nbsp;Discover the main tournaments and events that will take place close to your property, and make the most of them!&nbsp;AUGUSTUS Open, Tennis, New York: Aug 28th-Sept 10thThe first event to be included in this list couldn't be any other than the US Open, which always takes place at the USTA Billie Jean King National Tennis Center, Queens, New York.&nbsp;&nbsp;With 128 players competing in amazing matches, this is certainly the biggest and most famous tennis event in the country. It’s so popular that over 800,000 fans come each year, making the US Open the highest-attended annual sporting event in the world.&nbsp;&nbsp;The tournament generates more than $750 million per year in direct economic impact to New York City.&nbsp;Our recommendationsEvery year, the USTA sets up a kiosk for organisations to distribute information about restaurants, cultural sites, and destinations. Consider getting in touch with the USTA and proposing collaborations with them to feature your property as the ideal accommodation for visitors.&nbsp;Besides, since the event always occurs in the same place, it’s worthwhile to secure some tickets and create special packages for your guests.&nbsp;And don’t forget to promote local activities and tours, allowing visitors to explore more about Queens, like the ‘Fan Week’ prior to the tournament with practice matches, performances, and other free activities.&nbsp;SEPTEMBER&nbsp;Rugby World Cup, France: September 8th-October 28th&nbsp;The tournament will be played across nine French cities (Paris, Marseille, Lyon, Lille, Bordeaux, Saint-Étienne, Nice, Nantes, Toulouse), with the final taking place in the capital.&nbsp;&nbsp;With 20 national teams qualified, the Rugby World Cup is expected to be a major sporting event which draws in a significant number of supporters to the Gallic country.&nbsp;&nbsp;An example of the Rugby World Cup’s success can be seen in the 2019 edition held in Japan, which exceeded predictions and generated $6.1 billion for the host nation.&nbsp;A report also highlights that the average length of stay was 16 nights, with over 242,000 international visitors from 178 nations, and 60% of fans visiting Japan for the first time.&nbsp;&nbsp;Our recommendationsYou can offer packages for groups of friends travelling together to watch the matches, including discounts for longer stays.&nbsp;You could also consider airing the matches at the hotel, especially the semifinals and final. If that’s not possible, you can recommend the best places to watch them if your guests don’t have tickets. You’ll ensure a fantastic and unforgettable stay!&nbsp;&nbsp;Additionally, consider partnering with excursion companies to take tours in the different cities where the event will take place. You could even create an offering which includes transportation packages between these cities.&nbsp;Asian Games, Hangzhou, China: September 23rd-October 8thThe 19th edition of this international competition will be held this year in China. It’s the biggest multi-sport event in Asia, attracting athletes from 45 countries every four years, with over 450 matches.&nbsp;&nbsp;The Asian Games will take place in 44 venues, mostly in Hangzhou city and nearby areas, including Deqing, Jinhua, Ningbo, Shaoxing, and Wenzhou.&nbsp;&nbsp;To better understand its impact, let’s look at the results for Jakarta (Indonesia), the last host city. A survey revealed that during the 2018 games, tourists spent $244 million, and foreign tourists stayed an average of 13 days.&nbsp;&nbsp;Our recommendationsThese games are significant for Asian countries, so it’s worth capitalising on them. As they will be held in China, a country with an impressive culture and gastronomy, foreign travellers will expect to experience it during their stay.&nbsp;&nbsp;We encourage you to partner with local restaurants and tour companies to offer discounts on a complete cultural experience. Consider hosting themed dinners in your own restaurant to allow guests to enjoy Chinese culture without leaving the hotel. Also, providing big screens to watch the main events can enhance their experience.&nbsp;Invictus Games, multi sports, Düsseldorf: Sept 9th-16th&nbsp;Founded by Prince Harry in 2014, the Invictus Games is a very special multi-sport event which embodies diversity, inclusion, resilience, and pride. It aims to inspire recovery and rehabilitation for wounded servicemen and women worldwide.For the first time, the Games will be held in Germany, and it’s expected to be even more successful than the last edition in The Hague (The Netherlands), which attracted nearly 100,000 visitors in one week.&nbsp;&nbsp;Our recommendationsTake this opportunity to showcase the wonders of the German country and Düsseldorf. Highlight the city’s beauty and its best spots to immerse your guests in the national culture.&nbsp;&nbsp;Collaborate with local tourism boards to provide guests with information about other attractions, sightseeing tours, and cultural experiences. Offer packages that combine the sporting event with unique local activities, showcasing the city's broader offerings.&nbsp;FEBRUARY&nbsp;&nbsp; &nbsp;NFL Super Bowl LVIII, Las Vegas, United States: February 11th&nbsp;The NFL Super Bowl LVIII, which will be held at Allegiant Stadium in Las Vegas in 2024, is one of the most popular and profitable sporting events of the year.&nbsp;Hosting the Super Bowl is a significant opportunity for a city to gain worldwide recognition, and Las Vegas aims to further boost its already well-known status through this event.&nbsp;According to a report by the NFL, the Super Bowl influences the city’s future business more than any other event or convention in the United States. For example, the economic impact of the Super Bowl in 2023 generated around $600 million in revenue for Arizona, attracting over 100,000 visitors, 80%-90% of whom were foreign travellers.&nbsp;&nbsp;Notably, tickets for the Super Bowl are usually expensive, with the most expensive ticket in 2023 costing $6,200. Fans willing to pay such high prices are likely to have a generous budget, making them an attractive market for luxury hotels and upscale rooms.&nbsp;Positioning your property as a fantastic option for these travellers is essential, as hotel rooms during the Super Bowl weekend are sold at triple the average rate.&nbsp;Our recommendationsThis event is unique, so consider offering an immersive experience to your guests. For instance, why not incorporate motifs and symbols related to the Super Bowl in the hotel decor to build on the exciting atmosphere?&nbsp;Furthermore, providing Super Bowl guests with discounts, vouchers, points, or rewards for future hotel stays can incentivise them to become repeat customers.&nbsp;Consider hosting pre-event receptions or gatherings to connect guests who share a &nbsp;passion for sports, and encourage staff to wear sports-themed uniforms or badges.&nbsp;&nbsp;Also, have in mind offering special discounts for longer bookings, as well as providing convenient transportation options, which will be highly appreciated.&nbsp;Lastly, setting up a large screen for guests to watch the match will be crucial to offer the best experience possible.&nbsp;&nbsp;MAYMonaco Grand Prix: May 24th - 26thThe FIA Formula One World Championship is undoubtedly the highest class of international racing.&nbsp;The prestigious motorsport event generates millions of dollars from ticket sales, hospitality packages, sponsorship, and merchandise.&nbsp;&nbsp;The glamorous lifestyle associated with F1, renowned for its luxury and extravagance, makes Monaco’s Grand Prix one of the best locations to host a F1 race. Each year, many celebrities and wealthy individuals come together to indulge in a weekend of luxury. As an alternative, Singapore's F1 Grand Prix (with its ticket prices of around £1k) may appeal to affluent attendees from the APAC region, or even those just passing through. Pairing a decadent excursion like this with a night or two in a high-end hotel will certainly appeal to guests with finer taste - &nbsp;if you happen to own a hotel close to an event like this, consider how to capture their attention.&nbsp;Also, don't hesitate to check out our article on luxury travellers if you want to go deeper on the luxury travel segment.&nbsp;Our recommendationsTo capitalise on this opportunity, create exclusive packages&nbsp;that include accommodation, race tickets, and additional perks like access to rooftop viewing areas or after-race parties. Emphasise the luxury and excitement of experiencing the Grand Prix from your hotel.&nbsp;Offer complimentary shuttle services to and from the event venue, ensuring convenient transportation for attendees. Securing VIP access to the event can also attract high-end clientele.&nbsp;JUNEUEFA Champions League Final, London: June 1stDon’t miss out the UEFA Champions League Final, a must-attend event for every football lover. In 2024, this event will be held at the famous Wembley Stadium, a place that has hosted the match several times in the past.&nbsp;Apart from its sporting importance, the final brings significant tourism and economic benefits to the host city and its surroundings, making it a highly sought-after destination.&nbsp;&nbsp;Our recommendationsJust like with the Super Bowl, create special packages including tickets, transportation and local tours to enhance your guests’ experience in the city and encourage their spending.&nbsp;Also, set up screens at your hotel to broadcast the match while offering some drinks to create a fantastic atmosphere.&nbsp;&nbsp;JULYOlympic Games, Paris: July 26th - August 11thThe Olympic Games are the ultimate sporting event. Paris will host the next edition along with other 16 cities across metropolitan France and even one in Tahiti (French Polynesia), for the Olympic surfing competition.&nbsp;&nbsp;After an exceptional situation during the Tokyo 2020 Games, where no spectators were allowed, the next Olympics are expected to attract thousands of visitors. This will not only benefit the well-known capital of France, but also will give smaller, lesser-known cities the opportunity to shine and showcase their charm.&nbsp;Our recommendationsSince it’s one of the most international events, why don’t you bring this international atmosphere to your property? For example, you can develop sports-themed menus or offer dishes inspired by participating countries.&nbsp;&nbsp;Also, consider offering perks such as discounted room rates, event tickets, exclusive access to sports-related amenities, or themed merchandise.&nbsp;As the games will take place in various cities, partner with excursion companies to help your guests discover the wonders of each location.&nbsp;&nbsp;AUGUSTParalympic Games, Paris: August 28th - 8th September&nbsp;When the Olympic Games come to an end, the Paralympics will take over. With 549 events scheduled and including 22 sports, it will ensure&nbsp;high occupancy rates in France for almost one month and a half.&nbsp;Our recommendationsMaintain the same strategies we suggested doing for the Olympics, as both events are similar. It will help you make the most out of this significant sporting event.&nbsp;Final Tips to Keep in Mind About Sports TourismAs we approach the end of this article, here are some final suggestions to consider regarding sporting events. So far, we’ve covered major events - but it doesn’t stop there! Take a note of the following tips:&nbsp;&nbsp;Don’t overlook low-profile or second-tier events. People not only travel to watch sports but also to participate in them, opening a huge potential for sport tourism to a wider range of destinations.&nbsp;As a hotelier, stay informed about what’s happening in your city or region. Speak to local and regional authorities, or leisure centre managers to stay updated.&nbsp;&nbsp;Create accommodation and ticket packages, especially for smaller events.&nbsp;There is a great deal of interest in women's sports these days, so make sure you are aware of the events near your property and promote them through your marketing efforts.&nbsp;Finally, working with Hotelbeds will ensure you reach your desired audience. If you have already registered your property with Hotelbeds, access here and keep taking advantage of our multiple benefits.&nbsp;&nbsp;Still not part of our worldwide network? Access over 60,000 travel distributors by signing up today. Are you ready to be part of the game?&nbsp;&nbsp;Plus, don't forget to download our free guide on the main travel trends in 2025. Discover valuable tips and insights to better understand today's travel industry.&nbsp;&nbsp;

sports_header_.jpg

Capitalising on Sporting Events: A Winning Strategy for Hoteliers

While solitary travel has undeniably been on the rise for years, it’s becoming more and more evident that women are diving headfirst into traveling alone. The future of solo travel might well be female!Search interest in ‘solo female travel’ has increased six-fold during the lasts four years. Not only this, but 70% of hotel website visits are carried out by women as standard, and women make the overwhelming majority of bookings, whether that’s for themselves, families, friends or parents and colleagues. &nbsp;Women are the influencers that should matter to you as hoteliers.&nbsp;So, it makes sense that your services as hotel owners are delivering on what women want, especially when it comes to solo female travellers. &nbsp;We’ve explored several idea kick-starters you can use to ensure you’re meeting those demands and being as inclusive as possible when it comes to your accommodation.&nbsp;&nbsp;Understand What Solo Female Travellers Look For In Their Destinations&nbsp;A study carried out by Solo Female Travelers in 2020 found that traveling solo was a choice, not necessarily a ‘lifestyle’, with many respondents choosing to travel alone for the flexibility that it provided and the ability to adhere to their own schedule. 38% said it was to ‘challenge’ themselves.&nbsp;Within their chosen destination, many women said that cultural sightseeing, immersion, and nature and wildlife experiences are important for them during their stay – along with the eco-friendliness of businesses they support.&nbsp;However, 73% still said that safety was their main concern, and 42% of female travellers who hadn’t yet traveled solo cited this as the main reason they’d not made that leap yet.&nbsp;Some factors that might be of consideration for female travellers looking to set off alone:Whether the country or region is a major tourist destination.How good the tourism infrastructure is as a consequence.What the crime rate of the destination is.What online review sites, blogs, friends and family and social media groups say about the safety of the country or destination – many suggested that TV and online ads were not as trustworthy.How affordable the destination is for a solo trip – especially considering accommodation.The overall reputation of the country and how it treats women.&nbsp;It is important to consider these against your current facilities, location and offerings for this traveller type. How have you positioned yourself in the market for women travelling solo? How are your competitors conveying themselves to this segment, in a way that's different to you?It is worth being aware of what solo travel for women means, especially when travellers are in the crucial decision-making process and the smallest detail about how your hotel is presented could determine whether they book their stay with you or not.Cater For The Luxury Solo Female Traveller&nbsp;In the last several years, women taking solo trips within the luxury travel sector have increased significantly, and we think this is a prime opportunity to understand and accommodate, this important audience to boost your success as a travel agency and ensure you’re as inclusive as possible for today’s traveller.&nbsp;For example:&nbsp;Scott Dunn, a leading UK luxury tour operator, reported that they’d seen a dramatic uplift in solo bookings in the last three years, and that of those, 60% were women.&nbsp;Up Norway, a company that curates high-end excursions through Scandinavia, suggested that bookings from solo female travellers were up 40-50% compared to 2019.Bespoke tour operator Morocco by Design revealed that a full quarter of its bookings now came from women traveling alone.&nbsp;&nbsp;Not only are women looking to explore the world alone more frequently, but many solo female travellers are looking to travel within the luxury sector, with bespoke trips curated specifically for their preferences. &nbsp;The industry is starting to take note of this increase in demand for luxury solo travel, so it’s important that as hotel owners you are aware of the opportunities out there! &nbsp;From ‘Alonemoons’, offering solo travellers the deluxe experience a couple on their honeymoon might enjoy; women-only group travel; to tour operators and travel bookers offering amenities catering specifically to women traveling solo, there are many ways that the industry is providing opportunities when it comes to solo travel for women.&nbsp;Ensuring that your hotel is accessible and appeals to women travelling alone is a sure-fire way to begin capitalising on this growing audience and keep your hotel front of mind when tour operators are upselling their clients on these experiences. &nbsp;The first step is gaining maximum visibility to the right traveller at the right time! Over 66,000 travel providers all over the world have exclusive access to our portfolio, from which they can offer the very best accommodation to in-market travellers across even the most hard-to-reach markets thanks to our global network.This means that hotels who make it clear they acccommodate to women travelling alone are top-recommended in our AI-driven Booking Engine when travel sellers are booking this type of client!&nbsp;Gather Crucial Audience Insights &nbsp;&nbsp;There are numerous ways that you can gather more understanding of what existing and new customers want when considering booking solo trips, including:&nbsp;Existing Audience Research&nbsp;Send out an email to existing customers within this demographic – ask for honest opinions on their travel with you. Incentivise this with a small discount or offer that makes your existing customers feel like they’ve given you valuable feedback and received something in return. &nbsp;Create social posts for your social media platforms – whether you create a poll, a post inviting comments, or ask customers to get in touch via email, organic socials are a great way to see what your audience expects of you.&nbsp;Set up market research discussions – bring together a control group of women interested in traveling alone, or who have in the past, to evaluate your current facilities and destinations and offer in-market feedback.&nbsp;Competitor Research&nbsp;Review trusted blog websites – Solo Traveler World and Solo Female Travelers are examples of valuable, trusted platforms where insights, shared experiences and customer-centric recommendations are shared by women for women looking to travel solo. &nbsp;Keeping a close eye on platforms like this can provide interesting insights into how other hoteliers are catering for the growing audience of solo female travellers.&nbsp;Organic competitor research – identify your most direct competitors and scope out how their facilities compare to yours: what services are they offering that you aren’t? Have these competitors made specific accommodations that would attract more female solo travellers, and how might you incorporate these into your own business model? &nbsp;Review Relevant Travel Forums&nbsp;Considering that a study conducted by the aforementioned Solo Female Travelers found that 76% of women trust relevant solo female travel groups Facebook groups more than they trust the recommendations from friends and family (73%), reviewing such travel forums and social pages can be invaluable.&nbsp;&nbsp;Avoid The Single Supplement&nbsp;In many cases, the single supplement can mean that solo travellers are still paying double occupancy, because many rooms, tours and cruise accommodations are packaged in a way that they are priced per person based on double occupancy.&nbsp;This charge is one of the main turn offs for solo travellers – especially considering that female millennials are considered the thriftiest – so if you want to cater for more solo travellers you need to start focusing on ways to avoid or reduce your single supplement.&nbsp;Here’s how:&nbsp;Consider absorbing some of the cost of a single room into the cost of a double room by amending this in your business model.&nbsp;Waiving the single supplement during the shoulder seasons (between peak and low) as standard – as solo travellers tend to be more flexible around when they travel – this would also be a great way to encourage customer loyalty!&nbsp;Consider waiving this single supplement charge on any unsold hotel rooms to encourage last minute bookings.&nbsp;Host ‘matching’ services, which brings together solo travellers who are happy to share a room for a section of their journey to work around this fee.&nbsp;How Maxiroom Can HelpOf course, one of the best ways that you as hotel owners can ensure you're aware of, and meeting the needs of this high-value segment is by working with a global distribution partner like HotelbedsAs our partner, you'll gain exclusive access to our intranet, Maxiroom, which offers you all the tools and resources you need to maximise your occupancy rates, including the option to create bespoke rates and fees that can be offered to travellers all around the globe on a more individual basis. &nbsp;Maxiroom also offers:A fully interactive calendar - to allow easier amendements to availability and rates across room types.An intuitive content manager - maximise the quality of your content with our user-friendly interface.&nbsp;The ability to make numerous updates at once - using our integrated update tool means you can quickly update your availability and prices across multiple rate and room types.A global dashboard - so you can easily review current&nbsp;arrivals, bookings and cancellations, as well as comparisons between your competitors.Sign up to gain access to this time-saving resource, and begin optimising your occupancy rates today.Log in to your account to begin optimising your occupancy rates today.&nbsp;&nbsp;Consider How Your Services Reflect What Solo Female Travellers Want &nbsp;Understanding what solo female travellers want is the first step – evaluating this against your current facilities is the next. &nbsp;The key here is that you don’t have to only&nbsp;cater to&nbsp;women travelling solo, just make it clear you accommodate them. This means that you don’t have to restructure your business model or revamp your packages completely – unless you want to! &nbsp;Just make it obvious that you are aware of what women want when they travel and that you can deliver on this.&nbsp;Practical ways you can cater for solo travel for women:Consider implementing women-only floors – the Four Seasons Riyadh and the Dukes Hotel in London are already doing this!&nbsp;Som Dona in Mallorca has gone one step further and made this location women-only which has proved incredibly popular.&nbsp;Ensure that you have up to date information regarding your facilities on your website and any profiles with distribution partners (like our Booking Engine) – i.e., up-to-date CCTV coverage, information on women-only or inclusive timeslots in your leisure or spa facilities.&nbsp;Set up 24-hour receptionists and door security.&nbsp;Stage inclusive social events to encourage solo travellers to interact with like-minded people while away.&nbsp;Turn the lobby into happy hour, organise women-only or inclusive activities to help travellers feel part of a community and to combat loneliness. &nbsp;Add more transfer options with trusted providers for women travelling solo&nbsp;– especially after-dark airport transfers!&nbsp;With a connected community of other hoteliers, and access to over 66,000 travel sellers around the world, combined with a fresh approach to data intelligence, working with Hotelbeds is one of the best ways that you as hotel owners can reach your desired audience and curate the ideal experience for your guests.Why not consider signing up as one of our valuable partners today?Log in to your account to take your business even further.

Solo female hotelier bnr_2200x500.jpg

How Hotel Owners Can Effectively Target Solo Female Travellers

The recent economic and global challenges of the past few years have caused a shift in how businesses approach technology for the long term.According to a recent study by McKinsey &amp; Company, companies of all industries have increased the digitization of their customer and supply chain interactions, some by as much as three or four years, while the adoption of digitally enabled products has also accelerated, by up to seven years - and as much as ten years in Asia.This rapid acceleration of technology adoption is transforming the business landscape and presents new opportunities for growth and innovation.&nbsp;Across many industries, a narrative shift is taking place wherein technology is no longer solely recognized for its cost-saving capabilities, but as a crucial aspect of any business. The rise of technological solutions is not a new concept, but the increasing reliance on technology to meet customer demand and replace outdated communication methods is noteworthy.&nbsp;&nbsp;Of the changes to the adoption of digital processes, the largest are the most likely to be here for the long term, including:&nbsp;Changing customer demands or expectations - such as, for example, increased hygiene awareness and online communication/purchasing&nbsp;Increasing migration of cloud-based assets&nbsp;Increasing use of advanced technologies within business operations - such as artificial intelligence, automation and analytics.&nbsp;In fact, 32% of attendees at our MarketHub Americas event suggested they were planning to embrace tech and AI above anything else this year, and 28% planned to innovate more.&nbsp;Within the context of the travel and hospitality industry, it is imperative for hotel owners to consider how they can effectively integrate advanced technology to enhance customer interactions. This raises the important question of how hotel owners can adapt to an ever-evolving digital landscape, and what innovative tools and strategies are already being utilised to optimise customer experiences in the hospitality sector.&nbsp;Smart Hotel Technology&nbsp;In response to the growing expectations of digital-savvy travellers, hotels are expanding their horizons by offering innovative facilities such as mobile check-in, smart room technology and partnering with new tech companies to cater to their everyday needs.&nbsp;To be considered a top-tier hotel, it is essential to provide guests with cutting-edge technology that enhances their experience. Smart hotels achieve this feat by enabling customers to control devices and services using Artificial Intelligence (AI), Augmented Reality (AR), or digital connectivity. Examples of such travel technology include voice control, energy efficiency controls, facial recognition, and automation.&nbsp;The implementation of smart hotel technology is a vital aspect of customer experience. By utilising AI machine learning to collect and process customer data during a stay, hotels can gain valuable insights into customer preferences and provide a more customised experience.&nbsp;What are some other real-life examples of travel technology partnerships or innovations within the hotel industry?Marriott International recently partnered with Groups360 to streamline the process of booking rooms, meeting spaces and events for its corporate guests.&nbsp;The Maho Group, offering hotels and resorts in the Caribbean, partnered with Cendyn to power its CRM, revenue management and business intelligence, offering personalised experiences to encourage customer loyalty by tracking individual guests’ preferences.&nbsp;IHG Hotel and Resorts recently partnered with PPDS to offer Chromecast in select locations, providing guests with the ability to stream content from their smart devices.&nbsp;DistrictHive offers its guests a ‘human recharding pod’, an ‘off-grid’ space where AI systems manage energy consumption and can change external stimuli like sounds or smells based on external conditions.&nbsp;Ascott’s Lyf One-North Singapore provides a co-living property for guests, where they can trade digital art and engage in virtual activities.&nbsp;Hilton has been working with Meta and SweetRush to create VR scenarios to train members of the team to deal with complex guest situations and provide a better experience for future guests.&nbsp;How Do We Encourage Tech Development at Hotelbeds?In order to enhance the traveller's experience and ensure a seamless process, we have forged a partnership with Wayra, an open innovation centre operating within the telecommunications firm Telefonica to create the TravelTech Lab by Hotelbeds.Designed to allow us to support upcoming tech startups, this collaboration means we can work&nbsp;together with startup partners to create customer-centric products, platforms, and services that have a significant impact in the travel industry. Our goal is to continuously innovate and improve the travel experience for our customers.&nbsp;A diverse and data-driven distribution strategy is crucial to enhancing exposure and relevance within the travel industry, particularly in the valuable B2B marketplace. At Hotelbeds, with our extensive network of over 54,000+ travel distributors worldwide, we are well-positioned to amplify the success of your hotel(s).&nbsp;Not only this, but our exclusive extranet is a hotel marketing solution that combines the benefits of our distribution channel with valuable digital tools to effectively manage availability, rates, content and more to maximise room occupancy.&nbsp;Sign up today to become one of our valuable hotel partners today!Log in to your Hotelbeds account today to begin maximising your distribution.Green TechnologyThe tourism sector, research has shown, is responsible for as much as 8% of global CO2 emissions, with around 2% of this directly produced by the hospitality industry. This, and recent insight from CBRE demonstrates the urgency around the need for hospitality and leisure infrastructures, businesses and establishments to reduce their carbon footprints in comparison to other real estate classifications. Hotel carbon emissions alone are shown to be 96kgCO2e/m².&nbsp;And although there has been tangible progress to reduce carbon footprints in order to meet the terms of the globally recognised Paris Agreement, there is still much work that can be done not only to ensure the development of their business, but to keep in line with the fact that sustainability is now, by necessity, a guiding principle of the travel industry.&nbsp;Here are just a few examples of sustainable technology which hotels around the world are adopting:&nbsp;Operational systems:&nbsp;such as Energy Management Systems (EMS), Guest Room Management Systems (GRMS), Property Management Systems (PMS), and Building Management Systems (BMS).&nbsp;&nbsp;Online check-in and automated ticket management for guest requests&nbsp;Digitised communications and collaboration technology:&nbsp;for shareholders, corporate communications and even for guests, to reduce the carbon footprint that comes with printed or physical resources.&nbsp;Renewable sources of energy:&nbsp;solar or photovoltaic - to lower the impact of high-consumption services like air conditioning.&nbsp;Why Is Sustainable Technology Important?&nbsp;As previously highlighted in our traveller of tomorrow discussion, the Gen Z traveller profile is one of the most influential in the travel industry. This demographic is particularly vocal in their support of sustainable travel, with Millennials also ranking the ecological impact of transportation, accommodations, and activities as a significant factor in their booking decisions. Google Insights also reports that more than half of surveyed travellers consider environmental impact when making travel plans.&nbsp;And after all, the guests of the future will be Gen Z and Gen Alpha (the children of Millennial families); and as the 'voice of sustainability', these generations prioritise eco-friendly practices, making it critical for hotels to adapt in order to remain relevant and successful in the industry.&nbsp;As part of our recognition that providing sustainable travel opportunities to end travellers is so vital, at Hotelbeds we’ve worked to ensure that hotels that can be categorised as ‘sustainable’ can easily be found in our portfolio. This is true when travel providers are locating their clients' perfect hotel using our Booking Engine thanks to our ‘Sustainable Hotel’ filter, or browsing top-recommended hotels in our Star Brochures digital brochure.&nbsp;This is because we know that it’s critical that your properties are receiving not only maximum exposure, but that the defining qualities of these properties are highlighted to the right traveller at the right time in order to increase occupancy rate.&nbsp;&nbsp;Sign up today to become one of our valuable hotel partners, and benefit from responsible, expert distribution as part of our global network.Recognition TechnologyRecent data indicates that incorporating self-service technology in hotels can increase guest satisfaction, with around 73% of travellers preferring to stay in hotels that offer such technology. From facial recognition to voice control and voice search, recognition technology offers valuable opportunities to implement self-service travel technology, and is one of the more accessible ways to do so.&nbsp;&nbsp;Facial recognition technology however can also be used throughout the entire customer experiences to provide:&nbsp;Faster check-in and check-out.&nbsp;A more reliable payment system.&nbsp;Higher security - particularly helpful for travellers embarking on long-haul journeys or who want to ensure their details are protected in far-away countries.&nbsp;A dematerialised experience - reducing not only the need for wasteful resources like printed paperwork, but also a less stressful experience for travellers.&nbsp;The modernisation of previously manual or analog processes in order to streamline a customers’ experience also brings us to our next point.&nbsp;Customer-Centric Artificial Intelligence&nbsp;As the demand for travel continues to expand, and customers of all demographics are more expectant of digital processes in their daily lives, travel providers must dramatically rethink how they’re ensuring customer satisfaction.&nbsp;The integration of artificial intelligence into businesses has become more prevalent in recent years, though it has been in existence for quite some time. And while the use of machine learning and AI does present some logistical challenges, the potential of this type of tech cannot be ignored. It is essential, however, for the hospitality industry to strike a careful balance between the benefits of automation and the necessity of delivering personalised experiences.&nbsp;The most significant example of customer-focused AI when thinking about travel technology for the hospitality industry, is Chatbots. Using natural language processing (NLP) this technology accurately responds to and engages with users to streamline and enhance the customer experience.&nbsp;&nbsp;The benefits of integrating chatbots into customer service strategies are supported by research from Meta, indicating that approximately seven out of ten customers feel a greater connection to businesses that offer messaging options. In addition, 65% of consumers prefer contacting businesses via chat. These statistics emphasise the importance of utilising chatbots as a professional and effective means of enhancing customer satisfaction.&nbsp;From pre-booking enquiries to post-booking assistance, Chatbots offer:A direct channel of communication from customer to business, simplifying the way that customers used to contact travel providers in the past.&nbsp;&nbsp;Seamless customer service - when implemented correctly.&nbsp;The ability to gather crucial data - allowing businesses to learn about their customer needs to better meet them.&nbsp;Our CEO Nicolas Huss, suggests that technology like chatbots allows travel distributors to ‘provide an elevated personalised experience by remembering preferences and automatically implementing them each time an individual books their next trip.’&nbsp;Tech-Owned Hotels and Resorts&nbsp;Another noticeable way that the ownership of hotels and how this may impact the hospitality industry is the increasing instances of technology companies branching out into hotel ownership.&nbsp;For example, tech-company Heli, who have specialised in providing a booking platform and software to heli-skiing experience providers, purchased their own property in a move to expand into the industry in an all-new way.&nbsp;This expansion into the hospitality industry directly challenges existing hotel owners and hospitality providers, as established travel technology companies such as Heli are approaching the travel market with a high level of understanding about both sides of the market - what it takes to run a successful business, and also how to keep customers happy.&nbsp;&nbsp;What does this mean for hoteliers?Travel tech companies moving into the hotel ownership sphere will result in an increasing level of competition for existing hotel owners to ensure that they know what their guests want, and have the appropriate resources, facilities and internal tech solutions to provide this.&nbsp;Technology and Remote Working/Bleisure TravelAs we previously discussed in our article covering the best destinations for remote workers, the impact and influence of the remote worker on the travel landscape is significant, and does not seem to be dissipating. In fact, by 2022, the number of remote workers had grown to 35 million, with around 16% of companies around the world operating on a fully remote basis, and 76% respondents to a TravelPerk survey suggesting their company was hybrid.&nbsp;'Bleisure’ travellers are also an increasingly prominent segment, and the combination of business and leisure travel not only changes&nbsp;the needs that guests have during their stay, but also their search criteria during the booking process and businesses that lack the facilities or technology solutions to cater for this segment may find themselves at a disadvantage.&nbsp;&nbsp;This continual blurring of the line between business and leisure travel can cause several challenges for hotels, such as determining the travel motive for their guests, and changing travel behaviours which are leading to fewer ‘shoulder’ seasons throughout the year amongst other changes across the industry. This will have long-term impact on the considerations that hotel owners should be keeping top of mind when it comes to attracting, and retaining this segment.&nbsp;&nbsp;Here are a few crucial technologies that hotel owners should consider implementing for remote and bleisure travellers:Secure, superfast WiFi - while this may seem obvious, the importance of reliable WiFi that will allow remote workers to conduct their business as usual is vital to attracting this type of traveller, and ensure positive word of mouth marketing as a result of their experiences.&nbsp;Access to tools like printers, desktop computers, and smart TVs - this supports a productive environment and ensures spaces are convenient for a wide range of needs.&nbsp;Cloud-based technologies - offering coworking or meeting spaces which offer online or cloud-based solutions ensures you’re meeting the variable needs of the remote worker.&nbsp;Nomad Stays is also looking to take their accommodation of remote workers even further, by offering a booking platform that focuses on the sense of community that this type of traveller is often looking for. This marketplace will provide travellers with ideas of where to buy relevant software to create meetups, coaching and training sessions, consultation services and more - and it’s a key example of how travel providers everywhere are beginning to change their business models to incorporate this high-value segment.&nbsp;Why is it important that hoteliers are accommodating remote workers?The notion of ‘hybrid hospitality’ encompasses the opportunity for hotels today, and how businesses utilising the spaces available in their hotels throughout the day and at different times can significantly uplift revenue generation. For example, by ‘stacking’ a co-working model onto the hotel real estate, a 24 hour window of revenue generation opens up, and several hotels found that by doing this it grew their revenue by 20%; just by offering remote workers space to conduct their business in.&nbsp;By offering a combination of spaces where their business travel and leisure travel needs meet, you’re offering the level of flexibility that today’s travellers are looking for.&nbsp;&nbsp;VR As A Hotel Marketing ToolVirtual Reality (VR) offers travel providers and travel sellers all over the world to build a sensory experience of a destination, attraction, or activity, which can then be used to complement or even replace traditional promotional tools much like printed travel brochures.&nbsp;However for hotels, VR offers a multitude of opportunities to increase occupancy rate, by emphasising the physical environment which is being sold to travellers. By engaging with VR experiences or materials, potential travellers can make a more informed judgement of a new destination, hotel or tourism experience. VR, when used as a hotel marketing tool, provides travellers the chance to more intrinsically understand what will be offered to them and therefore better influence the decision-making process.&nbsp;When guests can see themselves using the hotel facilities, or even relaxing in their room, the likelihood of them booking this hotel increases.&nbsp;Some real life examples of successful VR marketing include:&nbsp;Unveiled at Fitur 2023, Amadeus announced plans to offer virtual experiences and previews of trips for travellers to travel agencies with its ‘Triportation’ program. This innovative development will provide a mix of ‘VR, AI and metaverse’ to enhance the travel experience at critical moments in the booking journey.&nbsp;The use of a VR web portal (Bihor360) was used to successfully promote sustainable tourism in Romania, with positive effects on the awareness, protection and conservation of historical and cultural monuments.&nbsp;We predict that the use of virtual reality and augmented reality (AR) will continue to expand as travellers become increasingly familiar and reliant on this type of technology during the travel booking process. This includes utilising it to inspire them at the initial “dreaming” stage all the way through to their departure.&nbsp;So there you have it! These are just a few of the ways that travel technology is being integrated into the hospitality industry, whether that’s with a customer-centric approach, or with initiatives designed to improve the sustainability of hotel facilities, or even to train members of the hotel team to better serve their guests.&nbsp;&nbsp;At every level of the travel and hospitality industry technology is being recognised far and above its efficiency-increasing capabilities, and is becoming a crucial component of any business. At Hotelbeds, this integration of technology is something we hold as one of our central pillars, from the TravelTech Lab by Hotelbeds to the wealth of data we collect and use to offer our partners informed, market-relevant insights to improve their business.&nbsp;Sign up today to join the ranks of hotels around the world benefitting from our global network of travel distributors, responsible distribution and data-driven growth strategies.&nbsp;Log in today to begin maximising your exposure with our global network of travel distributors, and grow your revenue!

Travel_trends_tech_header_2200x500_.jpg

How Hoteliers can Cater for Travel Trends: Travel Tech/AI 

Within any sphere of travel it’s important to understand where audiences are looking to go, what they want from their experience, and how their needs are changing.&nbsp;&nbsp;To keep ahead of the curve, as hotel owners it’s important to re-evaluate what was once considered ‘luxury’ travel, as many of todays’ travellers are moving away from purely exclusive resorts and disconnected retreats. And despite the fact that many countries are experiencing financial crises, the demand for luxury travel is anticipated to be ‘higher than ever’ in the next five years.&nbsp;What Luxury Travellers Want In 2023Here are just a couple of key insights into what luxury travellers are looking for from their trips include:&nbsp;&nbsp;Clients want to ‘get under the skin’ of a destination&nbsp;&nbsp;An increasing focus on exploring hidden gems, activities, and neighbourhoods - what GlobeTrender calls ‘Gamma Destinations’&nbsp;With this in mind, we take a closer look at some of the most notable current and upcoming trends within the luxury travel sphere, what opportunities these present for hotel owners, and how Hotelbeds are ideally positioned to offer hotels access to travellers within this segment.&nbsp;More Conscious LuxuryGiven that one of the prerequisites of luxury travel is a closer, ‘exclusive’ look at a destination of choice, there are many overlapping similarities between luxury travel and conscious travel. This intersect can be more clearly seen when we look at a few aspects of the ‘hierarchy of needs of the luxury traveller’:&nbsp;Indulgent Experience (meets/exceeds)&nbsp;Authentic Experience (cultural, not mass travel)&nbsp;This narrative shift towards conscious travel, where authenticity is becoming more highly priced than ‘pan-global luxury’ is apparent across the travel industry as a whole, however with regards to luxury travel and what travellers are looking for from their experience, there are key considerations for the hospitality industry - particularly, the need for green initiatives.&nbsp;Mostly, the importance of offering sustainable accommodation for consciously minded luxury travellers is never more apparent, in order to remain relevant within a market whose definition is rapidly changing.&nbsp;&nbsp;As a member of the Global Sustainable Tourism Council (GSTC), at Hotelbeds we understand how critical it is not only for hotel owners to remain successful, but for the industry as a whole to shift towards conscious travel. Our Green Hotel Programme and Plastic-Free initiative are just two of the ways that we’re responding to the very real demand from environmentally conscious travellers, offering simple and effective tools for our travel trade clients to not only make green choices in how they’re selling experiences and hotels to end travellers, but to make positive change within the industry.&nbsp;Sign up to connect with our network of thousands of travel distributors to help attract the right guest at the right time today.&nbsp;The Re-Emergence of China&nbsp;Even though it will take time for China to be fully reinstated into the world travel market, the growing wealth across the region is a promising sign for outbound travel growth. According to Oxford Economics, there is potential for outbound travel to reach 48% of 2019 levels in 2023, which means roughly 17 million additional Chinese travellers will be exploring both international and domestic travel markets.&nbsp;The reopening of China's tourism industry presents a wonderful opportunity for the growth of luxury travel. With the affluent demographics of Asia showing a strong demand for this style of travel, we can expect a massive outbound source market to emerge in the next few years.&nbsp;As a global travel partner with a vast network of travel distributors, as well as valuable ancillaries for end travellers to enrich their trips, we’re ideally positioned to not only increase the visibility of our partners’ hotel(s) through a non-competing distribution channel, but also to a group of guests who:&nbsp;&nbsp;Have longer lead-times than other distribution channels.&nbsp;Cancel less often - for example, the cancellation rate for European hotels during FY22 was 31% when booked through our distribution channel, compared to the 65.5% seen in OTA bookings.&nbsp;Largely belong to long-haul markets&nbsp;We offer all our clients access to fast-growing travel segments even in the most hard-to-reach spaces, while our cloud-based technology platforms provide fast, simple access to a network of global travel products to curate your clients’ bespoke travel plans. Put simply, working with us at Hotelbeds puts you in the right position to access some of the most valuable travel segments out there.&nbsp;Sign up today to become one of our dedicated hotelier partners.Log in to your account today and begin managing your hotel offerings.&nbsp;Pay Attention To Generation Alpha&nbsp;A recent study from Globetrender highlighted this trend, revealing that these families are not afraid to spend big and travel far. The study also predicted a substantial hike in family trips, estimating an increase of 185% between 2021 and 2022, which we anticipate will carry over far and beyond 2023. As we look ahead to the next few years, it is safe to assume that luxury travel will see a sharp and sustained increase, particularly among wealthy families.&nbsp;And as a passive but young demographic, Gen Alpha is reliant on their Millennial parents to spend for them, which means:&nbsp;&nbsp;Millennial travellers will be looking to accommodate their children - an increasingly influential and young demographic accustomed to regular travel and the digital era.&nbsp;Luxury travel and luxury familial experiences may change as a result - from the rise of parent-child bonding trips to the increase in long-haul adventure trips, the way that luxury families go on holiday is changing.&nbsp;It's essential to recognize the changing face of the modern family and adapt your offerings accordingly. For instance, in the UK, many families are led by single parents, around 90% of which are women. So, it's vital to question your preconceived notions about family travel and make sure your offerings meet the diverse needs of today's travellers. But what is clear is that there is no better time to cater for the elite and their younger generations.&nbsp;‘Premium’ Travel As One To Watch‘Premium’ travel has many names, but this segment can mostly be identified by where travellers sit on the plane - namely, those at the front. And while the premium segment may not be quite the same as luxury, the motivations, needs and travel styles are in a similar vein, so travel distributors would be remiss to discredit the growing opportunity that premium travellers present. Travel analytics companies like Forward Keys, in fact, have outlined premium travel as one to watch.&nbsp;Recent insights suggest that the premium travel segment is recovering much faster than the economy segment in relation to 2019 levels. Interestingly, premium travellers also:&nbsp;Travel more regularly than economy travellers&nbsp;Spend more than average once in their destination of choice&nbsp;Stay for longer durations in their chosen destinations each time&nbsp;&nbsp;In fact, at the end of 2022, premium segment travellers in America had stayed 14% longer compared to 2019 levels, with particular growth within small groups and families.&nbsp;&nbsp;What opportunities does this present for hoteliers?This is a rapidly growing segment of travellers who are willing to spend more in-destination, stay longer, and travel more frequently than those in the economy segment. So this means that recovery, in terms of revenue, is happening faster than visitor numbers, which is great news for host destinations and also great news for hotel owners looking to make the most of a high-spend, high-frequency traveller.&nbsp;The Rise of High-Impact ConservationAs suggested in our article detailing some of the top travel trends for 2023, high-impact conservation remains another exciting opportunity within the luxury travel segment.&nbsp;&nbsp;Pelorus, a provider of luxury trips, noted that many high net-worth travellers are no longer impressed by the type of excess that ‘luxury travel’ used to once mean, and that luxury is becoming more about the privilege of contributing to preserving and protecting the world’s environments. From spending time with marine biologists to joining conservationist efforts in Africa, the ultra-wealthy are beginning to fund experiences that make a tangible difference to the climate crisis, and capitalising on this type of traveller could lead to a huge uplift in your success as a hotel owner.&nbsp;Partnering with in-destination organisations who offer a deeper experience than more ‘tokenistic’ give back schemes can be a key step for hotel owners looking to capture the interest of high-net worth clients looking to make a real difference. It’s critical to ensure that any partnerships offer tangible, real value to local communities and environments, in order to attract the calibre of luxury traveller looking to make an actual difference during their experience.&nbsp;&nbsp;Luxury Wellness TourismCNTraveller suggests that ‘mindful movement is the new buzzword’ when it comes to luxury wellness as one of the top travel trends for 2023 and beyond, and we’re inclined to agree - though mindful movement is certainly not new as a concept! From hypnotherapy and nutritional assessments to astrology, forest bathing or sound baths, the concept of holistic wellness as a mainstream driver for travel has deserved a place on the radar since 2022.&nbsp;&nbsp;Marketing wellness experiences is therefore becoming a key factor in many luxury hotels’ strategies, and our Star Collection Programme offers the perfect platform to maximise visibility to the right guest, as part of our dedicated marketing solutions for hotels - available exclusively to our hotel partners!&nbsp;&nbsp;In order to remain relevant and keep up with demand, many hotels and hotel chains around the world have had to increase their wellness offerings by incorporating innovative, attractive experiences and facilities into their properties. In fact, some hotels are taking this one step further, incorporating high-tech medicine into wellness regimes and pushing the boundaries of what ‘wellness’ means - from hotels offering traditional Chinese medicines featuring nutrigenomics (the relationship between between diet and genes); on-site assessments that curate bespoke stress-relieving activities; or even offering clients treatments believed to increase ‘health span’ including stem-cell therapy, DNA analysis and customised immune-boosting.&nbsp;In fact, at Hotelbeds we have seen a significant increase in luxury bookings with many destinations experiencing growth exceeding 50% in the last couple of years as more travellers than ever prioritise mind and body wellness, and preventative care. This prompted an incredible opportunity to expand our portfolio with The Leading Hotels of the World Alliance, offering even greater access to the luxury travel segment and building our existing ability to connect luxury travellers with the right hotels and experiences.&nbsp;Sign up to become a dedicated hotel partner today, and maximise your occupancy.Log in to manage your properties and maximise your occupancy.

HB-Luxury-webheader-2200x500.jpg

How To Cater To 2023 Travel Trends: Luxury Travel

It's a well-known fact in the travel industry that the 9-5 system is no longer the norm, and that more people than ever have transitioned to the remote work model. In fact, this shift in the workplace was first predicted in the 1990s with emerging technology that would enable people to work from anywhere. By 2022, the number of remote workers had grown to 35 million, with 16% of global companies being 100% remote, and 76% of respondents to a 2022 TravelPerk survey saying their company had moved to hybrid models.&nbsp;It is clear that the ways in which business travellers traverse the globe are changing. This shift has also enabled day-to-day travellers, who were formerly restricted by the traditional 9-5 office job, to gain newfound freedom to work and travel to their desired destinations. Consequently, this transition is significantly impacting both business and leisure travel, and shows that the underlying dynamics of these dynamics are becoming increasingly intertwined.&nbsp;&nbsp;In light of this, it is essential that you as hotel owners are equipped to adequately provide for the evolving needs of remote workers. One of the best ways of doing so, is by working with a global hotel distribution provider like us, at Hotelbeds. With a widespread network within the travel industry, we facilitate effective and successful connections between travel suppliers, and travel buyers everywhere.&nbsp;As well as our key insights into changes in the industry itself, our expert teams are abreast of changing demands that may impact your hotel(s), which means you can keep ahead of the competition and secure those higher occupancy rates.&nbsp;Not partnered with us? Register your property today.&nbsp;For now, let’s explore where today’s remote worker wants to travel, so that you can consider how to keep up with this fast-growing audience.&nbsp;‘Bleisure’ Travel’s Rise to FameIn 2022, "bleisure" travel emerged in response to the increase of remote working, as well as an uptick in the frequency of business travellers combining their work trips with leisure travel. This phenomenon was largely the result of limited opportunities made available during the height of the pandemic.&nbsp;Additionally, executives at Marriott International suggested that the prevalence and growth of blended travel will endure through 2023 and beyond. It has become harder to determine if hotel guests are traveling for leisure or business purposes due to changing travel behaviours.&nbsp;The long-term impact on the travel industry as a result of more blended travel means that everyone from travel providers to hoteliers will need to consider how to accommodate an audience for whom the lines between business and leisure travel are increasingly blurred.&nbsp;The Best Destinations for Remote WorkersIn light of the increasing popularity of remote working, it is important to consider the top destinations for this type of traveller. Nomadlist has identified its top ten destinations based on growth in popularity over the last five years. Knowing where to recommend for this all-important travel profile is key to understanding the changing trends in travel for both business and leisure travellers.&nbsp;And as one of the top travel trends for 2023 for hotel owners, it’s important to know where to recommend for this all-important travel profile.&nbsp;Notably, Japan has secured three of the top ten spots, indicating that it is a key destination to promote for 2023. This is especially pertinent as Japan is now open to international travelers for the first time in three years. Momondo has also compiled an interesting list of global destinations for remote workers, which includes Portugal, Spain, Germany, and Japan.&nbsp;So, with this in mind, we can explore some of these destinations and why they’re popular for remote workers. Even if you are not located in these trending destinations, understanding how to appeal to the remote worker will stand you in good stead against your competition, and entice this valuable audience.&nbsp;JapanVisas available: Tourist visa&nbsp;Recent evidence indicates that remote working is not a widely accepted practice in Japan; 10% of the workforce was observed to be engaged in remote working prior to the COVID-19 pandemic, a figure that increased to 20% during the pandemic. Nonetheless, for remote working clients seeking to take advantage of their 'work from anywhere' status, Japan is an attractive option. It offers modern infrastructure, a lively nightlife, and a vibrant culture at a price that is more affordable than many travellers initially anticipate. As such, it is a desirable destination for remote workers.&nbsp;Tokyo, Japan's capital city, is a great destination for digital nomads, offering a wide range of amenities such as cafes with free Wi-Fi, coworking opportunities, exquisite cuisine, and a vibrant nightlife. Additionally, the public transportation system is quick, clean, and reliable, making it easy to explore the rest of the country.&nbsp;Osaka, often cited as one of the world's most liveable cities, offers a more relaxed and friendly atmosphere than its bustling counterpart Tokyo, making it an ideal destination for remote workers seeking an urban lifestyle at a slower pace. Similarly, Kyoto, Osaka's more peaceful sister city, is the ideal place for clients who prefer a more tranquil environment. While the city has many popular tourist attractions such as the renowned Kyoto Temple, the atmosphere in Kyoto is relatively calm, reminiscent of a countryside town - however coworking places are a little harder to come by.&nbsp;South Korea&nbsp;Visas available: New workcation visa set to launch in 2023&nbsp;South Korea recently announced the introduction of more expansive workcation visas for 2023 - the K-Culture and Workcation visas - which will provide foreign nationals with an opportunity to work and explore the country for an extended period. These visas may offer an attractive option for those considering remote work, as they will enable a more immersive experience of life in South Korea. While the specifics of the visas have yet to be confirmed, this promises to be a lucrative opportunity for those seeking to take their work abroad.&nbsp;The Korean government has also announced plans to improve the current online travel authorization process (known as K-ETA) to make it easier for visitors to enter and leave the country.&nbsp;The current movement of travellers and younger demographics wanting to appreciate and experience the culture of South Korea – termed ‘Hallyu’ – presents the perfect opportunity for you as hotel owners to accommodate long-term travellers in South Korea. Not only is this destination renowned for its vibrant culture and exciting nightlife, particularly in the capital city of Seoul, the country has plenty of cafes and shops that cater to remote workers, as well as convenient and reliable internet access. Not to mention the ease of traveling to stunning destinations like Jeju Island and Busan from Seoul using its many public transport links!&nbsp;&nbsp;The integration of comfortable workspaces with accessible Wi-Fi, central locations and bustling culture hubs is important to remote workers – and so as a hotel owner its important you consider where your hotel excels in these areas, and where you may need to improve your offerings to attract this type of traveller.&nbsp;PortugalVisas available: Temporary Stay Visa (designed for digital nomads specifically)&nbsp;For remote workers who have easy access to Europe (and even those who don’t, for those serious about working anywhere) Portugal is a great place to get away and experience some new surroundings while working that ‘9-5’.&nbsp;&nbsp;Lisbon has become increasingly attractive to workcation travellers in recent years due to its relative affordability in comparison to other countries in Europe and its availability of internet-equipped cafes. In addition, its unique nightlife, delicious cuisine, and picturesque cityscapes speak to its reputation as a vibrant, capital European city - and it’s also one of the only European capitals to be flanked by beaches, which is a bonus for any traveller.&nbsp;Plus, on the more practical side, Portugal has a NHR (non-habitual resident) program, which gives remote workers favourable tax rates during their stay in the country. Lisbon was also voted as the most popular place to work remotely in 2022, which just cements its status as one of the best cities to live and work for remote working audiences!&nbsp;&nbsp;GermanyVisa options: Freelancer visa (though this does have restrictions)&nbsp;When it comes to ranking factors like cybersecurity, cost of living, and digital and physical infrastructure, there aren’t many countries that can out-do Germany - especially in the battle for the title of ‘best place for remote working’ in 2023.&nbsp;Germany, situated conveniently in Central Europe, is a haven for remote workers looking to work in an already established, thriving remote working environment. With bustling cities, coworking spaces, and a vibrant cultural and artistic capital in Berlin - Germany is a great destination for those looking for an international working experience. When it comes to visas for remote workers however, it is important to note that non-European citizens may find the process to be more challenging, as these visas are restricted to specific professions that the country deems 'liberal'.&nbsp;&nbsp;SpainVisa options: Digital nomad visa (in development), or using the Startup Act&nbsp;It is easy to understand why Spain is quickly becoming one of the most popular destinations for remote workers. From Mallorca’s island-like atmosphere surrounded by the Mediterranean Sea to Barcelona's and Valencia's urban buzz, there are a variety of locations that are sure to appeal to everyone. Barcelona even made the list of the top 10 most visited locations in 2022 by remote workers, which provides ample evidence to its growing popularity. Those seeking beaches should definitely consider Mallorca, Gran Canaria, and Tarifa, while Valencia, Barcelona, and Granada offer the perfect urban experience.&nbsp;As well as the bustling cities mentioned, Spain benefits remote workers who enjoy quieter locations with high-speed internet connections even in more rural towns; many of which offer original programs to attract new residents to supplement dwindling populations. As hotel owners, how might you work with local councils or ruling bodies to ensure maximum exposure?&nbsp;Of course, working with experts in global distribution like Hotelbeds ensures that your hotel, no matter its location, is shown to the ideal audience at the perfect time, using our wealth of data to inform where we promote your properties. This also means that more rural properties which are still perfectly suited for remote workers still receive that all-important exposure to the right travel buyer.&nbsp;&nbsp;Register your property today!Log in to your Hotelbeds account today!&nbsp;&nbsp;USAVisa options: ESTA for up to 90 days (multiple entry)&nbsp;Of course, considering the breadth and sheer scope of the USA, it’s impossible to create a list of the best destinations for digital nomads in 2023 without including this behemoth of a continent with each of its 50 states all offering unique cultures and opportunities.&nbsp;Recently, SmartAsset conducted a study ranking the top 10 best places for remote workers in the United States. From the 100 cities surveyed, Austin, Texas was the clear frontrunner. With nearly 40% of its population already working from home, Austin offers an attractive and cost-effective opportunity for remote workers with its vibrant and creative atmosphere, as well as its lack of a state income tax.&nbsp;After analysing a variety of factors, including housing costs, income, unemployment and coffee shop/bar density, this survey also determined that Scottsdale and Mesa of Arizona, Pittsburgh and Philadelphia of Pennsylvania, Nashville of Tennessee, and Durham and Charlotte of North Carolina all provide excellent opportunities for digital nomads. These cities were chosen for their practical factors as well as their appeal and amenities to the travelling worker.Of course, there are many destinations for remote workers that provide amazing backdrops during laptop time, these are just a few of the most popular!&nbsp;To easily reach remote workers looking for their perfect home-from-home while they work, register your property today to maximise your exposure to this valuable audience. Our expert teams can also provide insightful feedback on current trends, opportunities and demands from travellers which would benefit your hotel(s).&nbsp;Log in to begin maximising your booking rates by positioning your hotel(s) as an unmissable home-from-home location for this valuable remote working traveller.

HB 2200x500_web_header.jpg

Working From 'Roam': The Best Destinations For Remote Workers in 2023

Within an industry as competitive and fast-paced as travel and hospitality, it can often be a challenge for many businesses to understand the complex nature of distribution channels, and the changing distribution landscape.&nbsp;As hotel owners this, of course, is a crucial aspect of the hospitality sector to understand and ensure is bringing the utmost benefits for your hotel. Especially considering that the global hospitality market is expected to grow to as much as $6.7 billion by 2026 according to a recent global&nbsp;report.&nbsp;So, it’s no longer enough to be competitive – as hotel owners you must remain competitive, capitalise on every available opportunity, and be as visible as possible to the right customer, at the right time, to maximise occupancy rates.&nbsp;To remain competitive and to develop a profitable strategy that works best for your hotel, it’s important to utilise technology and meet new and upcoming demands from potential guests. The best way to do this is by maximising your use of global distribution channels – such as Bedbanks, Direct Channel and Online Travel Agencies (OTAs).&nbsp;In this article, we'll have a closer look at the benefits of working with a Bedbank as a part of your wider distribution strategy, and how Bedbanks as a distribution channel offer many opportunities to boost your hotel’s success.For an even more in-depth look at the distribution landscape and its different channels, download our guide to understanding global distribution, a free resource available at the end of this article.&nbsp;What Is a Distribution Channel?In the travel industry, a distribution channel is a key chain of businesses and intermediaries, through which hotel rooms, travel services or products are passed through before they reach the final customer - the guest.These channels of distribution offer their own benefits to you as hotel owners and are commonly used alongside each other, with unique weightings depending on what works best for each hotel on an individual basis.&nbsp;The most common types of travel distribution channels include:&nbsp;&nbsp;Bedbanks&nbsp;Online Travel Agencies (OTAs) - such as Booking.com, Expedia&nbsp;Metasearch Platforms - such as Trivago, Kayak, TripAdvisor and Google&nbsp;Direct - often also referred to as dotcom or brand.com distribution, direct channel distribution is via the hotel’s own website, point-of-sale system, app or affiliate website&nbsp;Ensuring that you choose the right distribution strategy for your hotel(s) is vital, and can have a significant impact on your revenue. This is why today we’re having a closer look at how partnering with a bedbank as part of your distribution channel strategy can bring large-scale benefits which you may not have access to via other channels.&nbsp;&nbsp;It’s also important to remember that your distribution channel strategy needs to be constantly reviewed and updated to align with the travel industry’s changing demands. What works today may not work tomorrow, so it’s a valuable practice to ensure that you’re allocating the right capacity to each of your hotel distribution channels.&nbsp;How Do Bedbanks Fit Into The Distribution Channel Landscape?Bedbanks form an exclusively business to business (B2B) link between travel buyers and you as hotel owners.&nbsp;&nbsp;Here is a simplified breakdown of how a bedbank fits operates as one of the most common travel distribution channels for hotels:&nbsp;A Bedbank acts as a wholesaler, providing easy access to opaque, B2B channels.This includes retail travel agencies, tour operators, airlines and loyalty programmes.The hotelier acts as a supplier, making rooms available on the Bedbanks’ wholesaler network.This network is distributed to B2B buyers, and the hotel owner increases their occupancy rates as a result of increased exposure.&nbsp;&nbsp;Register your property with us today to access hard-to-reach global source markets and scale your success as a hotel owner.Log in to your Hotelbeds account now to access hard-to-reach global source markets and scale your success as a hotel owner.What Are the Advantages of Partnering With a Bedbank As a Channel of Distribution?One of the most common challenges that many hotel owners will face is exposure to the right source markets. International travel is one of the highest earners in the travel industry, and is certainly a sector of the market that promises high revenue - for hotels that are visible.&nbsp;Here are a few insights as to how, as an impactful hotel distribution channel, Bedbanks provide many significant benefits:&nbsp;&nbsp;Generates a high percentage of non-domestic and long-haul bookings.&nbsp;Matches capacity with demand - dedicated account managers will assist with yield management strategies and advise on prime opportunities to sell the right room to the right guest, for the highest amount.&nbsp;Connects offline and online distribution channels.&nbsp;Offers easy global reach and high-value guests - often from hard-to-reach source markets that would be challenging or costly for hotels to reach directly.&nbsp;Complements your direct channel distribution - without competing for the end customer.&nbsp;Provides clear commission and stable conditions - which means there are no surprises for you as hotel owners.&nbsp;Offers dedicated account managers and marketing experts - to help scale the success of your business at every opportunity.&nbsp;Maintaining a healthy distribution mix is vital to the success of your hotel, and while there is no one-size-fits-all recommendation for how to weight your distribution channels, working with a Bedbank allows you to fully realise the potential of your hotels by diversifying your channels. Apart from this, as a true ecosystem player, Hotelbeds possesses many of the Bedbank's advantages and more.&nbsp;&nbsp;Register your property with us today&nbsp;to begin diversifying your distribution channels, increasing your exposure, and maximising your occupancy rates.&nbsp;&nbsp;Log in to your Hotelbeds account now to diversify your distribution channels, increase exposure, and maximise your occupancy rates.

2200x500_web_header.jpg

Understanding Global Distribution Channels for Hotels: Bedbanks

2022 was a year full of contrasting opportunities and challenges for the travel sector: from a substantial rebound in the first half of the year to economic shifts in the latter, never has there been more importance placed on keeping abreast of the changes occurring in this fast-paced industry.Now as we explore the next twelve months and all the challenges and opportunities that it will bring, we must also consider: which travel trends will define 2023, and&nbsp;who are the travellers behind the bookings?In this article, we focus on the top four types of traveller who will continue to shape the industry for travel providers and hoteliers like yourselves this year.The Gen Z TravellerAs the youngest demographic able to book their own travels (the oldest being born in 1997), the title ‘Gen Z’ represents an audience that has been largely untapped – at least, until recently. That said, there is much that we already know about Gen Z; namely, the importance of understanding their psychographics to win them over as clients.What matters to the ordinary Gen Z-er? As a generation that is most defined by its desire for equality, diversity, and continually rising climate change, Gen Z-ers will undoubtedly be considered tourists. In conclusion, Gen Z-ers will be extremely demanding tourists, but with a list of expectations to rival the most discerning travellers.Although some might unfairly view the Gen Z crowd as high maintenance, savvy advisors understand that conscientiousness is a boon. According to a study by YouGov, Gen Z-ers are likely to spend more on travel versus other demographics (followed by Millennials), while a different study suggests that they have the greatest intention of travelling internationally – even in the face of economic instability. And with long-haul destinations such as Japan and South Korea open for exploration, now is the perfect time to capitalize on a demand for far-flung escapes beloved by these fresh-faced explorers.Where you as hoteliers will succeed is by showcasing how your property caters to their ideals: flexibility, personalization (where possible), and offering appealing rates for short-term vacations over long-term deals, as it’s suggested that Gen-Z prefer multiple quick-stop visits over fewer, longer trips.This, plus being showcased in a global portfolio of ancillary products, in the hands of skilled travel providers such as travel agencies and tour operators, will help you capture the attention of this all-important traveller profile. This is where partnering with a global distribution company, like us at Hotelbeds, is so pivotal to increasing your exposure as the perfect choice for this traveller profile.&nbsp;With access to global source markets and hard-to-reach segments, our 66,000+ travel bookers get your properties into the hands of your ideal audiences, to effectively maximize your occupancy.&nbsp;Register today to begin your journey with us!&nbsp;The Luxury TravellerDid you know that 43% of travellers are planning to increase their travel budget in 2023, even in spite of a looming recession?&nbsp;Luxury travel is sure to be one of the trends that should be at the forefront of your attention as hoteliers, alongside other unmissable travel trends set to shape the industry this year. Post-pandemic, there has been a strong sense of increased appetite for travel, with 46% of respondents in a recent study by OTA Expedia stating that travel is more important to them than ever before. In times when customers are prioritizing getting away and are willing to spend more, it’s key that as hotel owners, you are seeking to get in plain sight of these eager travellers.The luxury market is most likely to remain profitable even in times of a potential economic downturn. Should you be able to target this particular sector, the rewards are undoubtedly: according to luxury service provider Virtuoso, travellers are planning to increase their expenditures by 34% in 2023&nbsp;equating to an average spending of $27,800.However, like the similarly-astute Gen Z crowd, luxury travelers are keen to express that ‘(travel experiences) that best fit [my] expectations are more important than price’ – in fact, a massive 75% agreed with the sentiment. But what exactly does that mean? Anticipated trends for the luxury market in 2023 include trips to in-demand destinations such as Japan, Italy and Montenegro; solo endeavors including regenerative yoga retreats or spa weekends; yachting holidays, cultural immersion and, as is the case with most traveler demographics, sustainable escapes.Understanding the leading trends in the luxury market for 2023 will be critical to a successful campaign, but also equally as important is knowing exactly who these luxury travellers are. According to Forward Keys, customers from the USA, Germany, and the UK are among the biggest spenders – and one of the best ways to capture their attention is to be part of the only-curated Star Collection Program.Designed to optimize the business potential of hand-picked hoteliers - whether that’s hotel chains, unique properties or multi-hotel chains - our Star Collection enhances the visibility of your property on non-competing platforms and gives you access to our global sales network. And because we partner with thousands of knowledgeable, skilled travel providers, your properties can be delivered to in-market end travellers through bespoke consultations!If you’re not already one of our exclusive hotel partners, register now today to start scaling your visibility ahead of this all-important year for the travel industry.Log in to your account now to begin scaling your occupancy rates ahead of this busy year for the travel industry.&nbsp;The Experiential TravellerIf there is one industry buzzword you’ll be unable to escape in 2023, it’s experiential.Otherwise, referred to as ‘immersion travel’, experiential travel is a type of tourism in which travelers aim to get ‘more’ from their trip, by way of more authentic experiences and engagement with their host country – whether that’s its environment or its people.So what is the appeal of experiential travel? Much like the phenomenon of revenge travel, experiential travel has gained considerable popularity and weight amongst travellers as they seek to remedy the ‘loss’ over the last few years as a result of closed borders or travel restrictions. It is evident that the global pandemic has caused a shift in priorities for many travellers as now, more than ever, they are eager to ‘feel the world’. Experiential travel resolves this desire for authentic connection, and slower-paced trips.Popular methods to regain this sense of connection include cultural immersion, food tours, wildlife encounters and active holidays – in short, travellers are seeking to awaken their senses.&nbsp;The Sustainable TravellerSustainability has been a staple of the travel agenda for some time now, including here at Hotelbeds, from the ‘Green Hotel’ filter that allows travel bookers using our booking platforms to deliver eco-hotels to their markets, to our Plastic-Free Hotels initiative and Environmental, Social and Governance (ESG) commitments, we know that our industry can be a force for good.&nbsp;With an estimated 90% of consumers actively looking for sustainable options when travelling, embracing this all-important trend is going to be key to the survival of our planet, and the success of your business.Defining ‘sustainability’ and delivering on its many facets is a challenge that many organizations struggle with. However, to improve on the universal understanding of what sustainability really means, one of the best and most appropriate ways to do this is to turn to travellers themselves, as they are shaping the industry with their expectations and booking behaviours.According to TripAdvisor, one of the 5 most common points in customer reviews for 2022 referred to the elimination of single-use plastics, providing evidence that this is an absolute priority for travellers. That being said, sustainability isn’t just limited to solar-powered hotels and plastic-free initiatives; being truly sustainable refers to the ways that the travel industry as a collective is able to support local economies by engaging with communities. It refers to the responsibility of the industry to change the ‘norms’, and provide ground-breaking ways for travellers to experience the world without contributing to climate pressures.Consider how you as hoteliers are working within the area local to your properties - whether you have a unique location or operate in multiple destinations - and how you’re also offering eco-friendly schemes for your employees, not just the final traveller.&nbsp;While there is a notable increase in luxury travellers who can comfortably afford the higher price tag that comes with industry-leading sustainability; are you also catering for travellers who want to make good decisions but are restricted by where their wallet can take them?&nbsp;It’s key that you’re keeping ahead of your competitors when it comes to sustainable focus - especially considering that sustainable travel is not only a fast-growing and impactful trend, but also necessary to ensure the longevity of the travel industry.&nbsp;We hope that this has been an insightful article, and that you’re feeling more inspired than ever to tackle 2023 travel and attract the right customers to your properties. Starting 2023 off by catering for these all-important traveller profiles is a key way to securing your bookings and capitalizing on increasing demand. And we’re here to facilitate that as your travel partner!Ready to secure those 2023 bookings with us? Register your property today.Ready to secure those 2023 bookings? Log in to your account.&nbsp;

2200x500_hotelbeds_family_travellers.jpg

The 4 Types of Traveller That Must Be on Your Radar

&nbsp;

Wondering how to put your hotel on the map in 2023? We've compiled a list of key dates and events in the 2023 calendar to help inspire your travel marketing efforts, and to attract a wealth of travelers in the era of 'revenge travel'. Save this page as a bookmark to use as a reference over the next 12 months.

As an additional resource, get an even more in-depth look at some of the most impactful travel trends of 2023&nbsp;in our free guide&nbsp;and use this alongside our key events for this year to ensure you capitalise on every available opportunity.

KEY DATES FOR YOUR 2023 TRAVEL CALENDAR



JANUARY

1st - New Year's Day, Global

The event has come and gone, but there's still time to take advantage of the 79% of travelers planning at least two leisure trips this year and make the most of their New Year's resolution to 'travel more'. Offer special packages and promotions to cater to the afterglow of celebration that your potential bookers may still be feeling.

22nd - Chinese New Year, Asia

Chinese New Year is a significant holiday celebrated worldwide. This year, the event fell on January 22nd and marked the the Year of the Rabbit. Next year will be the year of the Dragon, so consider incorporating dragon motifs and symbols of Asian festivity, like fortune-telling and fireworks, into your marketing efforts (or even your hotel's decor) to attract guests of Chinese heritage and those interested in the culture. If your hotel has a restaurant, you could also offer special menu items like spring rolls and noodles to add to the festive experience.



FEBRUARY

12th - Super Bowl, United States

The highly-anticipated Super Bowl came around again on February 12th in Arizona. With the NFL season in full swing and superstar Rihanna having performed during the halftime show this year, this event always attracts a large crowd. It is estimated that 1 in 5 Americans may call in sick the next day due to 'football fever.'

The event is said to bring in an estimated $300-$400 million for the host city and, as a hotel owner, you can capitalize on this event by offering packages for friends and family to enjoy the ultimate Super Bowl experience.

14th - Valentine's Day, Global

Valentine's Day is a prime opportunity for hotel bookings.&nbsp; Encourage your guests to make their stay even more special by offering additional experiences such as dancing or cooking classes. Other ways to appeal to the amorously inclined include room upgrades with amenities like flowers and a complimentary bottle of wine, in-room dining or candle-lit dinners, or couple's experiences like spa treatments and massages.

17th - Rio Carnival/Carnival, Americas and LATAM

The Rio Carnival, held annually in Rio de Janeiro, Brazil, is a major attraction that draws millions of guests and participants, including hundreds of thousands of international visitors. This spectacular festival features colorful parades, intricate costumes, upbeat music, and energetic dancing, offering a unique cultural experience for locals and guests alike to fully immerse in Brazilian culture. To maximize the experience, consider offering packages for guests to arrive in Rio de Janeiro before the festivities begin to explore the city's beauty.

Alternative Carnival celebrations are held globally in destinations such as those in New Orleans, the Dominican Republic, and other areas with Latin communities. Hoteliers can&nbsp; offer a customized experience by arranging local tours, offering traditional Brazilian cuisine and drinks, and promoting the vibrant atmosphere of the carnival to entice guests to book.



MARCH

8th - Holi, Asia

The Hindu festival of Holi is a vibrant celebration of color and cultural traditions held in India and Nepal around the beginning of March. As the festival marks the beginning of spring, it's an opportunity for Hindu communities to come together and forget any grudges, celebrating with food, music and lively activities.

For hotel owners, offering packages that include cultural tours, traditional food experiences and proximity to Holi celebrations can be a great way to attract guests and offer them an authentic cultural experience.

17th - St Patrick's Day, Ireland

St Patrick's Day is a public holiday in Ireland, with thousands of visitors flocking to cities like Dublin to take part in festivals, parades and cultural tours. Celebrations of St. Patrick's Day also occur in the United States, with many planning gatherings, parades and special events.

For hotel owners, offering packages that include proximity to St. Patrick's Day events, traditional Irish food experiences, and tours of historic Irish landmarks can attract guests and showcase the famous Irish hospitality.

22nd - Ramadan, Global

Ramadan is a month-long religious observance for Muslims, where they abstain from food and drink during daylight hours. The end of Ramadan is marked by the three-day festivities of Eid-ul-Fitr and is a time where many Muslims travel to be with their families.

For hotel owners, offering special packages and promotions well in advance of Eid-ul-Fitr can attract guests at a time where bookings are likely to be in hot demand. Marketing these offers effectively, highlighting the convenience and proximity to family-friendly activities, can make your hotel a popular choice for travelers during this time.



APRIL

8th - Hana Matsuri, Japan

The re-opening of Japan in 2022 has sparked interest in travel to the country, with many tourists adding it to their 'revenge travel' list. Hana Matsuri, also known as cherry blossom season, is a particularly popular time to visit, with cities like Kyoto, Himeji, and Tokyo being top choices for viewing the blooms. However, other destinations like Kawaguchiko and Kushiro offer off-the-beaten-path experiences that are just as beautiful and budget-friendly. To help guests plan their trips, hotel owners can keep an eye on the Japanese Weather Association for sakura bloom forecasts, as the season runs from March to May.

Hoteliers can attract tourists to their property by highlighting the beauty of Hana Matsuri and the best spots for viewing cherry blossoms. Offer seasonal packages that include tours or experiences related to the event, provide guests with information about local festivities and events related to Hana Matsuri, and consider partnering with local travel companies to offer discount packages for travelers visiting during cherry blossom season. If your hotel has an on-site restaurant, consider switching up its menu to take advantage of the season: cherry-blossom flavored or themed dishes/drinks are sure to go down a treat!

9th - Easter, Global

Easter is not typically a reason for travel, but it provides a window of opportunity for hotel owners to engage in seasonal marketing. To encourage bookings, consider offering secret discounts or unique promo codes, or hosting special events related to Easter. For clients based in the UK, it's important to note that Easter is celebrated over a four-day weekend this year (April 7th-10th), making it an ideal time for a quick getaway.

13th - Songkran, Thailand

Thailand's natural beauty, delicious cuisine, and rich culture make it a popular destination for tourists from around the world. Songkran, a celebration of the Buddhist new year, offers a truly immersive cultural experience for guests. The three-day event involves cleansing rituals and an enormous water fight that is sure to be a memorable experience. The biggest celebrations take place in Bangkok, and hotel owners can suggest a tour of the capital's major sights to round out the trip.



MAY

3rd, 4th, and 5th - Golden Week, Japan

Golden Week is a term that refers to a series of consecutive holidays in Japan, which takes place from April 29th (Showa Day) to Children's Day (May 5th). During this time, many Japanese citizens travel, making it a busy period for tourism in the country.

Hotel owners can capitalize on Golden Week by offering early bird specials for those booking in advance, highlighting the beauty of cherry blossom season (which may still be ongoing, depending on the region) and offering packages that include tours and experiences during the celebrations.

6th - Coronation of King Charles III, UK

The coronation of King Charles III is a rare and historic event that is likely to bring a surge in tourism in the UK. British citizens and anglophiles from around the world will want to witness the event, which takes place on a Saturday, followed by a bank holiday on the 8th. Hotels that are on the procession route will likely do well for bookings (be sure to market your property as a vantage point!) while others should lean fully into British culture: consider serving cream teas to your guests, or decorating with bunting in light of the occassion. Discounts for three-day stays will appeal to price-conscious guests; meanwhile, offering packages that include tours of historic and cultural sights in London can also help attract more guests.



JUNE

All month – Music Festivals, Europe

June marks the beginning of summer in the Northern Hemisphere and is a great time for music lovers to attend outdoor festivals. Europe boasts renowned festivals such as Primavera Sound in Barcelona, Glastonbury in Somerset, and Rock am Ring in Nürburgring, attracting music fans from around the world. As a hotel owner, this presents a unique opportunity to target these travelers and offer them comfortable accommodation during their festival visit.

As well as positioning your property as an ideal place to stay, outlining activities near the festival or offering packages with festival tickets and transportation will help to enhance your guests' experience.



JULY

4th – Independence Day, United States

Independence Day is the quintessential American holiday celebrated with family reunions, fireworks, parades, political speeches, and sporting events. According to a Skift report, 55% of American adults had plans to travel for the Fourth of July weekend in 2022, and the number is expected to rise in 2023.

As a hotel owner, this is a prime opportunity to attract domestic and international travelers looking to experience the American dream. Offer packages with transportation and tickets to popular Independence Day events and promote your hotel's proximity to these events. Where possible, upsell additional services like car rentals, airport transfers, and activities to make the trip more convenient for guests.

20th – Women’s World Cup, Australia and New Zealand

The Women's World Cup is one of the most-watched sporting events in the world and is expected to bring a boost to the tourism industry in Australia and New Zealand. The recent World Cup had major economic benefits for its host country, Qatar, and the United Arab Emirates, which saw a 42% increase in hotel guests in 2022 - so what's to say the Women's World Cup won't be a similar success?

As a hotel owner in Australia or New Zealand, you should promote your hotel as the go-to destination for World Cup fans. Offer packages with tournament tickets, transportation, and activities to create a complete World Cup experience for guests or, if you have the facilities on-site, consider airing the match live for guests to enjoy in the comfort of the hotel. Sports events bring people and cultures together, so be sure to highlight the sense of community and festivities surrounding the tournament to attract guests.



AUGUST

Throughout the month - Hanabi (Fireworks Festivals), Japan

Attendance at Hanabi fireworks festivals across Japan is a must for those looking to immerse themselves in Japanese culture. The dazzling display of colorful fireworks and traditional Japanese music and food creates a lively and captivating atmosphere. This is a great time for guests to visit various parts of Japan and take in the beauty of its culture and tradition, and hotel owners can appeal to guests by offering unique experiences and amenities related to the event. If your hotel is in a location close by to the festivities and has rooms with a balcony, consider selling these rooms as the perfect vantage point for firework viewing.

19th -&nbsp;World Photography Day, Global

Travel and photography are intertwined, as evidenced by the popularity of photography-related hashtags on social media. Tourists love to capture their special moments, from their first family vacation with a newborn to a once-in-a-lifetime safari.

For hotel owners, World Photography Day presents an opportunity to gather user-generated content. Encourage guests to share pictures from their stays with you and consider featuring them on your website or social media. You could also run a photography competition, where the winner receives a discount on their next booking. This will not only showcase your hotel but also help to build a positive reputation and encourage repeat bookings.



SEPTEMBER

21st - Oktoberfest, Munich

Oktoberfest in Munich, Germany is a world-famous celebration of German culture that features delicious food, live music, and plenty of beer. Visitors can enjoy carnival rides, games, and immerse themselves in the joyous and festive atmosphere of the event. To encourage bookings from guests, hotel owners in Munich can offer package deals that include Oktoberfest tickets, traditional German food and drinks, and cultural activities for guests to fully experience the festivities.

29th - Mid-Autumn Festival, Asia

The Mid-Autumn Festival, also known as the Moon Festival, is an important celebration in Chinese culture. This year, the event takes place on September 29th. With a history of over 3000 years, this festival is a significant time for both domestic and international tourism in destinations such as China, Hong Kong, Taiwan, and Macau. Hotel owners in these areas can enhance their guests' experience by offering cultural activities, such as lantern making and street performance tours, as well as offering traditional mooncake treats and souvenirs. Additionally, hosting festive events in the hotel, such as mooncake tasting or a lantern-lighting ceremony, can also appeal to guests and encourage bookings.



OCTOBER

31st - Halloween, Global

Halloween is a perfect occasion for hotel owners to entice travelers and offer a one-of-a-kind vacation experience. Encourage your guests to celebrate Halloween in a unique way by transforming your property into a 'haunted' hotel or partnering with tour operators to secure tickets to a theme park, such as Universal or Disneyland (both of which transform for the season).



NOVEMBER

1st - Day of the Dead, Mexico

The Day of the Dead in Mexico is a colorful celebration that offers tourists a chance to experience Mexican culture and traditions. The holiday, which honors the dead with altars, traditional food, and lively parades, creates a rich and vibrant atmosphere that your guests can immerse themselves in. Providing local information for your guests to get involved with Day of the Dead festivities will go a long way to making their stay a memorable one, and will also help to support the community.

24th - Black Friday, Global

Black Friday provides an opportunity for hotel owners to attract travelers by offering deals and promotions. Take advantage of this commercial holiday, along with Singles Day, Buen Fin, and Travel Tuesday, to create attractive offers and campaigns on social media.



DECEMBER

25th – Christmas Day, Global

The holiday season is a busy time for tourism, with people looking to spend time with loved ones and create special memories. This is, predictably, an expensive time for travel (least of all for flights!), so to ensure that you remain appealing to your potential guests, be sure to market festive stays ahead of time. Decorating your hotel's lobby in line with the season will ensure a memorable and cozy stay for your guests; take things to the next level by offering a traditional Christmas dinner or seasonal treats in your on-site restaurant (if you have one).

31st - New Year's Eve, Global

And so the cycle begins again!&nbsp;New Year's Eve is a popular time for travel, as people look to start the year off with a bang. Treat your guests to an experience they'll never forget by providing entertainment, activities and dining options; decorate your property with sparkly, festive decorations to create a celebratory atmosphere; suggest places for guests to celebrate the countdown or, alternatively, offer a complimentary bottle of champagne (or similar) so that your guests can ring in the New Year in the comfort of your hotel!

&nbsp;

Ready to distribute your property to the world’s largest network of B2B travel buyers? Register today - it’s free, easy,&nbsp;and only takes a few minutes.


2200x500_web_header03.jpg

Key Travel Dates and Events for 2023

As the travel industry begins to rebound in 2023, hotel owners and administrators need to stay informed about the latest trends to ensure they are positioning their properties and services in the best way possible. In this article, we'll have a look at some of the most important travel trends for 2023 and provide insights and tips on how hotel owners and administrators can make the most of them.

For a comprehensive overview of the travel behaviours we expect will shape the year to come, we’ve compiled a summary of 2023 travel trends for hoteliers in a downloadable guide, designed to ensure you capitalise on every opportunity and scale your success.

Here are just a few of the predictions and insights that we think will be pivotal for the year ahead:



Sustainable Travel

Sustainability has been a growing concern in the travel industry for the past few years, and it's expected to be even more important in 2023 and beyond. As travellers become more aware of the environmental impact of their travel choices, they are looking for ways to reduce their carbon footprint and support sustainable practices.

For hotel owners and administrators, this means finding ways to promote sustainable practices and attract eco-conscious travellers. Some ways to do this include:


	Offering eco-friendly amenities such as reusable water bottles, low-flow showerheads, and energy-efficient lighting.
	Implementing recycling and waste reduction programs.
	Supporting local conservation efforts and promoting sustainable tourism in the surrounding area.
	Offering packages and activities that promote sustainable experiences and transport options.


&nbsp;

&nbsp;



Revenge Travel

After long periods of travel restrictions, travellers are determined to get out and explore the world again and pent-up demand promises to boost bookings for the whole industry. This demand is being dubbed ‘revenge travel’ and it’s expected to be a major travel trend in 2023.

For hotel owners and administrators, this means adapting to the needs of travellers who are looking to make up for lost time. Some ways to do this include:


	Reevaluate your partnerships with local communities to offer packages and activities that align with ‘bucket list’ aspirations.
	Offering flexible cancellation policies to accommodate last-minute changes.
	Providing information and resources on local activities and attractions to help travellers make the most of their trip.
	Offering packages and deals that make it easy for travellers to book multiple nights or activities.


&nbsp;



Luxury Travel

Did you know that around 43% of travellers are planning to increase their budget in 2023? And when considering the luxury traveller, this is no small increase to spending. Hotel owners and administrators can capitalise on this trend by offering high-end amenities and experiences that cater to the demands of those seeking to awaken their senses in style this year.

Here are a few of the ways that hotel owners can attract and cater for luxury travellers in 2023:


	Scale up your customer service and offer bespoke, personalized experiences to guests&nbsp;
	Consider how you might accommodate increases in specific luxury travel, such as yachting, luxury wildlife explorations, and even conservation programs to affluent travellers looking for once-in-a-lifetime trips.
	Offer luxurious amenities such as spa services, private balconies, and in-room fireplaces.


&nbsp;



Bleisure Travel

A combination of business and leisure travel, ‘bleisure’ travel took off in 2022 and is expected to remain at the forefront of 2023 travel trends as the line between corporate and leisure travel continues to blur for many of today’s travellers.
But it’s not only remote workers who are changing their travel behaviours - business travellers are also capitalizing on this trend and extending their trip lengths to capitalise on time out of the office.

It’s important that you consider how to cater for this fast-growing travel trend, such as:


	Ensuring you offer rooms and spaces with high-speed internet connections.
	Considering how your hotel rooms can accommodate travellers looking to work, as well as relax, during their stay.


&nbsp;



Destinations Hoteliers Need To Watch in 2023

It’s crucial that as a hotel owner you’re considering where your perfect travel customer wants to visit, and how you can accommodate these behaviours for the year to come. Drawing the right traveller at the right time is only possible if you understand what today’s traveller is seeking.

From tourists seeking ‘bucket-list’ experiences and long-haul trips to destinations like the Great Barrier Reef, or Killamanjaro, to travellers seeking immersive stays in some of the most visually captivating locations around the world, the trends of 2023 are set to benefit hotel owners who monopolize on the needs of today’s traveller.&nbsp;

Whether you’re a luxury hotel who can offer an immersive, restful trip to your customers, or you can provide activities and experiences for the curious, conscious traveller, understanding which destinations are top of mind for today’s traveler is key. This allows you to attract your ideal traveller and provide the experience they’re after.

For more insights on 2023 travel trends and inspirational pointers for how you can cater to these as hotel owners, download our guide&nbsp;to see where we think travellers want to go in 2023, and the activities and experiences that are shaping 2023 travel.&nbsp;

We hope you find our predictions and insights beneficial to navigate the year ahead, and ensure a successful 2023 for your property.

Are you ready to distribute your property to the world’s largest network of B2B travel buyers? Register your property today for free, and start maximising your success as a hotel owner.


2200x500_web_header (2).jpg

Travel Trends for 2023: Insights and Tips for Hotel Owners

The hotel distribution landscape is complex and continually changing. With new technology, competition stiffening and the needs of guests evolving, getting the right distribution mix is more important than ever. However, many hoteliers struggle to understand the intricacies of all the options available to them.&nbsp;What’s inside:The distribution landscapeStarting with the basics, learn precisely what is a distribution channel, and how the internet and online distribution has blurred the lines between offline and online. Get an introduction to yield management and its importance in maximising profit.&nbsp;&nbsp;The different channels available to youFrom your direct channel to OTA’s (online travel agents) to B2B bedbanks, get an in-depth look at each hotel distribution channel. Learn all the advantages and disadvantages of working with them, how to successfully optimise each channel, and the considerations you need to take when working out the perfect distribution strategy.&nbsp;The B2B distribution landscapeThe B2B hotel distribution landscape is vast and wide, with many options available to hoteliers. Discover the leading players of each channel, and how bedbanks are the bridge between you and international guests from segments such as airlines and points plans that are unreachable through other channels.&nbsp;Hotel distribution challengesGet insights into the distribution challenges facing hoteliers and how Hotelbeds is leading the way with new technology, processes and analytical capabilities to ensure alignment to our hotel partners’ rate strategies. You also get our top tips and predictions for hospitality trends for the next 12 months to help you stay ahead of the curve.&nbsp;To learn how you can maximise occupancy and RevPAR, download your copy of our eBook now.

Understanding_Global_Distribution_Channels_Header_Image.jpg

eBook. How Bedbanks provide incremental growth

Bringing guests from abroad can be challenging for every hotel, but these clients are arguably the most profitable ones, and therefore attractive to target. By analyzing data you can have a better understanding of the different source markets and which of them can bring the most valuable guests to your door.

The opportunities and challenges of targeting international guests

As we wrote about in our article about the value of international guests for hotels, there are several good reasons why your hotel should focus on this segment:


	They have a bigger budget and stay longer&nbsp;
	International trips are not as frequent as domestic ones, but as a result an international traveler’s average budget per day is often much higher.
	Longer lead time and lower cancellation rate
	Due to the effort and budget behind an international trip, the guest is less likely to cancel, and more likely to book in further in advance. This gives you the safety of having a good base of occupancy so that you can be creative with your rate strategy for bookings with shorter lead times.
	They are likely to spend more on-site
	Long haul travelers are more likely to want maximum comfort during their stay, which makes them a much better target for upselling and cross-selling strategies.
	A wider audience will give you more opportunities to recover from difficult situations
	In the case of unpredictable situations, being able to reach out to a global and wider audience can be a decisive advantage. Every hotel’s survival chances to navigate through adversities are much higher when their potential customer base is global, and not just local.


However, targeting international audiences does present some challenges:


	Language barrier
	Determining the best language to communicate with your target can be tricky. Even if English can often work as lingua franca, customized ads, marketing materials, and multilingual staff members for target languages can put you on the front foot!
	Communication channels
	The internet has made it much easier to reach out to people on the other side of the globe, but that doesn’t mean everyone is using the same channels to gather information and engage with each other. Take the time to research where travelers from your target markets are hanging out online.
	Different habits
	Another key challenge of welcoming international guests is the diversity of habits and behaviors of each culture. Making sure that you're ready to host and make every guest feel comfortable can be difficult if you have limited information about your audience.




Through Hotelbeds’s network of travel agents, you can widen your global reach, and communicate directly to new potential customers everywhere in the world, with a partner that speaks the local language and knows the market. Check our article about the benefits of selling your rooms via travel agents.

&nbsp;

The importance of geographical segmentation for your hotel

In light of these opportunities, and overcoming the challenges, segmenting your audience and defining your targets, is key to your hotel’s success.

By using data to analyse the best performing markets for your hotel, correct segmentation can have a positive effect on your hotel’s yield.

More effective tailor-made marketing strategies

Knowing where your audience is coming from can be a great advantage! It allows you to know which language they speak, and to create advertising campaigns for specific markets. This allows you to deliver a message that is more engaging and resonates better.

Improves the return on your marketing investments and boosts your revenues

Investing in campaigns and in communication for a tighter audience is cheaper, and if you target the right segment correctly, your investment will have a much higher return.&nbsp;

Data-driven market analysis can provide your hotel with insightful information about what’s the ideal target audience for your hotel.&nbsp;

With more information on your audience, you can improve their experience

Knowing what’s the origin country of your guest can give you valuable information to make their experience comfortable and personalised from the very first moment.&nbsp;

&nbsp;

Find out more

To deep dive on how different channel distribution strategies can improve your hotel’s performance, check out the Hotelbeds guide to hotel distribution in 2020.&nbsp;


&nbsp;


1920x230-map-world-shutterstock_1392108851.jpg

Finding international source markets for your hotel

Resource menu page hotelbeds

Blog

Hotelbeds header Main menu (discover hotelbeds)

Main menu Hotelbeds

Access our Hotel Extranet if you are already a hotel partner

Access our B2B booking engine if you are already a client