From Registration to Bookings in 7 Days: Atlantis Alger Air de France and Hotelbeds

The hotel distribution landscape is complex and competitive, involving a wide range of channels and players. Hotels often face significant challenges when it comes to optimising room distribution, increasing visibility in key markets, and attracting high-value guests. These challenges can prevent properties from reaching their full revenue potential.
 

Hotelbeds offers an ideal solution for hotels looking to enhance their visibility, both in long-haul and domestic markets of their choice. By connecting properties to a vast network of global travel distributors, Hotelbeds helps attract guests who tend to spend more, book further in advance, and cancel less frequently. This is achieved by distributing rooms directly to other businesses, such as travel agencies and tour operators, who then create bespoke travel packages, among other services.
 

This case study highlights how one local hotel chain, Atlantis Alger Air de France, partnered with Hotelbeds and quickly achieved results—securing bookings within days of joining, thanks in large part to the tailored support provided through the Hotel Onboarding Programme.

About the hotel

Atlantis Alger Air de France is a comfortable and elegant hotel located in Algiers, Algeria, with a capacity of 57 rooms. The nearest airport, Houari Boumediene, is just a 30-minute drive away.
 

Combining elegance and comfort in a contemporary setting, it offers a memorable experience for both business and leisure travellers. This hotel is part of the four-star chain Atlantis Hotels, which operates modern establishments across Algeria, tailored to meet the needs of both business and leisure guests. 
 

Previous situation and challenges

According to Sammy Andaloussi, Director of Strategy and Operations, the chain faced several challenges that led them to seek support in distributing their rooms.
 

Although they already had a strong presence in Algeria, where they exclusively operated, they wanted to expand their international reach, both for the hotel and the entire Atlantis chain.
 

The primary goal was to attract long-haul travellers, a segment they had not yet been able to capture. Before collaborating with Hotelbeds, they primarily worked with traditional OTAs.

Choosing Hotelbeds

One of the main reasons for joining Hotelbeds was Mr. Andaloussi's previous experience working with us. Thanks to the positive results achieved with other international chains, he decided to once again trust the B2B distribution channel we offer.
 

In Andaloussi's words: ‘I knew that Hotelbeds is a serious company that genuinely strives to promote and expand the reach of our hotels.’ 

Additionally, he believed that investing in a strong B2B channel was preferable to excessively diversifying distribution channels and achieving less consistent results. He also valued Hotelbeds’ ability to attract international clients, something he wanted to replicate with this local chain.
 

Finally, the Virtual Credit Card (VCC) payment system was a key factor. This method allows the hotel to collect payment as soon as the client checks out, protecting cash flow and making it easier to close the month with all bookings paid. 
 

Agreed strategy

Joining Hotelbeds was a well-considered decision, supported by Andaloussi's positive past experiences.
 

What were his goals? According to him: ‘The chain has never had visibility. So, the first step was to increase our reach to maximise bookings.’
 

He also showed greater interest in the type of market rather than the type of booking, as Algiers’ booking window tends to be last-minute. They aimed to target markets such as the Middle East, which has great potential for this destination, as well as Spain, France, Europe, and the United States, where Hotelbeds has a strong presence. 
 

Results with the Hotel Onboarding Programme

The first step was to complete the online registration form. Once finalised, an agent assigned through the Hotel Onboarding Programme contacted them to guide them step-by-step through the entire process, also providing their access credentials.
 

Thanks to the support provided through this programme, Atlantis Alger Air de France was able to have its Partner Portal profile (formerly known as MaxiRoom) up and running in less than 48 hours, enabling them to start distributing their rooms immediately.
 

This onboarding campaign includes a series of emails designed to guide hotels through each step of the process and offer practical advice to streamline it and optimise their profile. This ensures hotels are ready as quickly as possible to begin receiving bookings.
 

The programme covers key topics such as how to set up rate plans, upload attractive content to the profile to enhance its visibility among distributors on the Booking Engine, create offers, manage billing, and join our Monthly Campaigns to maximise profile potential.
 

In Mr. Andaloussi's words: ‘The support from your agent and the onboarding process were excellent. Receiving weekly emails with clear steps made it easy for me to progress quickly.’
 

Thanks to the efficiency of the process, Atlantis Alger Air de France received its first bookings in less than 7 days. These bookings came from Europe, one of the priority markets identified in their strategy with Hotelbeds. 
 

Why work with Hotelbeds?

At Hotelbeds, once you register, you have the support of our agents who guide you step by step through the entire onboarding process to help you unlock the full potential of this new partnership.  

You’ll have access to clear explanations and personalised advice to optimise your profile from day one, completely free of charge. If at any point you need additional assistance, you’ll always have the option to contact one of our agents, who will be happy to help.
 

In addition to this comprehensive support, there are many more reasons to partner with Hotelbeds:
 

• Access to over 60,000 travel distributors: including 50,000 travel agencies and 3,500 tour operators, as well as airlines, affiliates, and other businesses. 
   
• Global reach in more than 190 source markets: whether you want to attract long-haul travellers or local audiences, we help you connect with the markets you need. 
   
• No competition with your direct channel: Hotelbeds exclusively distributes to travel agencies and wholesalers, helping you stand out in their travel packages. 
   
• Effortless visibility: We take care of positioning you in your chosen markets, connecting you with the right agencies.
   

Interested? Become our partner today and discover how we can boost your property’s success!