Hotelbeds' Marketing Campaigns: Expand your hotel’s visibility and bookings

Think of hotel marketing campaigns as a fast track to increase your exposure and bookings. At Hotelbeds, we hold quarterly and annual campaigns at strategic times, determined by our expert team and an advanced algorithm. Participating hotels get in front of thousands of travel distributors, as we promote them through various channels.
 

Below, we answer all you need to know about Hotelbeds marketing campaigns, including how they work, how they drive results, and how you can join them.

What are the Hotelbeds marketing campaigns?

Hotelbeds marketing campaigns are global and regional campaigns that aim to increase bookings, visibility, and revenue for our partner hotels. What sets us apart is our B2B network of over 60,000 travel agencies, airlines, tour operators, online travel agencies (OTAs), among others. These travel partners represent high-value guests who book in advance, stay longer, and spend more.
 

During the Hotelbeds campaign period, participating hotels gain increased visibility among these B2B travel partners at no extra cost, resulting in additional room nights. They only need to adhere to certain conditions determined by our advanced algorithm, and they’ll then benefit from increased exposure through landing pages, social media, emails, banner placement on our booking engine, and more.
 

All campaigns are aligned with seasonal trends and market demands. They also take into account the peak travel times, as these are when our B2B partners are most likely to book. Some of our most popular campaigns include Black Friday, New Year Sales, and March Markdowns.
 

Results: The value of Hotelbeds marketing campaigns

Here are some statistics from some of our most popular campaigns from 2024 and 2025:
 

• Black Friday: Participating hotels performed 51% better than their benchmark on average.
   
• New Year Sales: Participating hotels performed 70% better than their benchmark on average.
   
• March Markdowns: Participating hotels performed 52% better than their benchmark on average.
   

How do Hotelbeds’ marketing campaigns work?

Below, find out more about how we organise, promote, and measure the results of these campaigns.

When are hotel marketing campaigns set?

Hotelbeds launches several themed campaigns every quarter. Some of these are global campaigns, centred around events like New Year and Black Friday, while others are regional, focusing on promoting a specific area.
 

Before each quarter, you’ll receive an email outlining all the campaigns relevant to you, both global and regional. A few days before each campaign’s start date, we’ll follow up with another email to remind you that there’s still time to join. Besides these two specific emails, you’ll also hear about the campaigns in our newsletters and through the dedicated banner on our Partner Portal.
 

Who can benefit from our campaigns?

All Hotelbeds partners can participate in the campaigns free of charge, regardless of the property’s size, location, or category. There is only one condition: hotels must adhere to the commercial conditions, which will be communicated beforehand. In most cases, these include offering a specific amount of discount and having availability on certain dates.
 

Not a Hotelbeds partner yet? Learn more about our B2B distribution strategy and how it can help your hotel.

How do we promote participating hotels?

When you participate in a campaign, we promote your hotel to our global or regional audience (depending on that particular campaign) who are actively looking to book during this period. Our promotion process includes:
 

• Creating landing pages and banners on Bedsonline's Booking Engine for travel agents and Hotelbeds’ Booking Engine for wholesale clients.
   
• Sending emails and newsletters to our network.
   
• Sharing social media posts in various languages.
   

What tools do we use?

Just like how hotels use AI to personalise their offerings, we use algorithms to define the optimal conditions for hotel performance during a campaign. These algorithms consider factors like property type, destination, and the traveller profiles who are most likely to book. Based on these insights, our teams create campaign criteria, such as the required discount that participating hotels must offer.

How do we communicate results?

At the end of each campaign, you’ll receive a final follow-up email outlining the campaign results. This email will include a comparison between similar hotels that participated in the campaign and those that didn’t, so you’ll clearly see the added value of joining the campaign.
 

Boost your visibility and bookings through campaigns

All you need to do to join the Hotelbeds marketing campaign is to become a partner and keep an eye on your inbox. We launch campaigns every quarter, and send regular reminders on what you need to do to join them.
 
Not a Hotelbeds partner yet? Register your property today to access over 60,000 travel distributors, including travel agencies, tour operators, airlines, and affiliates in more than 190 global markets.
 

Register your property