Rising acquisition costs, fluctuating occupancy, and guest segmentation. Do these challenges sound familiar?
 

As you know, growing your hotel business means more than just bookings, it means finding quality demand, streamlining operations, and standing out in an increasingly competitive market.
 

With over 514,000 new rooms projected to launch in 2025 (Top Hotel Projects), standing out is getting tougher. Meanwhile, over 45% of guests base their decisions on pricing, location, and reviews, raising the stakes even higher.
 

But the good news? You don’t have to face these challenges alone.
 

We’re dedicated to being your hotel partner so you achieve higher booking rate, better demand, and increased operational efficiency. From seamless tech integrations to targeted B2B distribution, we connect you with quality clients that you simply can’t access elsewhere. Using our marketing strategies, we put your property where it matters most.
 

This article will walk you through the many reasons why hoteliers choose Hotelbeds, and how we’re helping more than a quarter of a million properties increase revenue and streamline operations worldwide.
 

1. Smarter distribution for smart hoteliers

Running a hotel today means more than just being fully booked—it’s about controlling rates, reducing costs, and attracting the right guests. Our strategic B2B hotel distribution helps you achieve exactly that.
 

Our distribution strategy is built to grow your revenue, ease day-to-day operations, and give you full control over your rate strategy.
 

Once you register on our portal, you tap into a carefully segmented network of 60,000+ B2B travel distributors, including airlines, tour operators, retail travel agencies, among others. These are audiences that bring high-value bookings you won’t get elsewhere. Plus, 1,000+ local experts support you like an extension of your sales team.
 

2. Attract the right guests, not just more guests

If you want stability, profitability, and control, you should focus on better demand and not just more demand. That’s the kind of demand we help generate. In fact, 70% of our bookings come from long-haul guests, giving your hotel access to new revenue streams and strengthening your booking pipeline with market diversification.

Most importantly, we help you reach ‘high-value guests’ so you get:
 

• Longer stays (4+ nights = lower turnover)
• Earlier bookings (2+ months out = easier planning)
• Higher ADRs (up to 35% more)
• Guests who spend more on extras
• Reduced cancellation rates
   

3. Your day-to-day, simplified with the Partner Portal

Managing a hotel requires constant attention to detail and the right tools to stay ahead. That’s why we provide every partner with free access to the Hotelbeds’ Partner Portal, a powerful, all-in-one platform built to support your team’s daily operations and boost performance.

Once your property is onboarded, you’ll receive login credentials to explore the Portal’s intuitive dashboard and get started right away. Designed specifically for hoteliers, this tool gives you full control and visibility over your bookings, pricing, availability, and performance.

Here are some of the important operations you can do:
 

• Update your hotel profile, photos, and amenities with ease.
• Adjust rates, inventory, and availability in real time.
• Create targeted offers (early bird, long stay, last-minute) and promote them instantly.
• Monitor bookings and cancellations.
• Track guest arrivals, compare competitor pricing, and access payment info.
• Manage channel manager connectivity and troubleshoot integration issues.
• Contact our support team directly through a quick, category-based webform.

You’ll also gain access to monthly promotions, curated based on guest trends and seasonality, to drive even more demand.

4. Reach your ideal audience with our marketing campaigns

Getting noticed by the right travel buyers can be tough, especially during peak seasons. That’s why we run targeted marketing campaigns that spotlight participating hotels to our global network of B2B travel partners at no extra cost.

Your property gains prominent exposure through:
 

• Dedicated landing pages
• Banner placements on our booking platforms
• Targeted email campaigns and multilingual social media posts

These campaigns are aligned with market trends, seasonal travel patterns, and high-booking windows to ensure visibility when it matters most. Popular campaigns like Black Friday, New Year Sales, and March Markdowns drive strong results. For example: Our 2024-2025 Black Friday hotels saw 51% better performance vs. their benchmarks.

Whether it's a global or regional campaign, our hotel marketing campaigns help you attract your ideal guests. After each campaign, we’ll send you a report comparing your performance to similar hotels so you can see the impact clearly.
 

5. Continuous optimisation to maximise results

Keeping up with today’s distribution demands can be overwhelming. That’s where our Optimisation Campaigns come in. Designed to proactively boost your hotel’s performance, these initiatives support you with the right data, visibility, and actions to help your property stay ahead.
 

Two of our main programmes include:
 

• Partner Accelerator Programme is available to hotels that are already distributing through Hotelbeds. If your goal is to expand your reach, boost visibility, or tap into international markets, this programme is for you. Using market insights, competitor data, and AI-powered analytics, our system identifies personalised opportunities for your property that could generate additional room nights over the next 12 months. 
   

• Hotel Onboarding Programme helps your property go live in under 48 hours after you register with us. An assigned agent guides you through setup, from rate plans to content uploads. You’ll receive support emails and access to tools like the Partner Portal to optimise visibility, join campaigns, and start receiving bookings fast.

   

6. Go beyond marketing with our Marketing Suite

Every property has different goals—whether it's targeting premium travellers, launching co-branded promotions, or gaining more control over how and where you appear. That's why we offer a full range of flexible marketing for hotels designed to give your hotel the visibility it needs—on your terms. With our support, you can:
 

• Reach high-value, niche, or premium segments
• Customise your messaging and branding
• Launch targeted, co-branded campaigns

For hotel groups or independent properties seeking a more tailored approach, we provide fully customisable campaigns developed by our in-house team of experts. We’ll work with you to build a strategy that aligns with your brand and connects with the right buyers through the right channels.
 

7. Being your Preferred Partner

Our Hotelbeds Preferred Partnership is more than a commercial model — it’s a dynamic growth engine, shaped by hospitality experts around your hotel’s needs and designed to evolve with your journey.
 

By becoming a preferred partner, you gain access to bespoke solutions tailored to your business goals — empowering you to unlock unprecedented growth, protect your ADR, and navigate market complexity with confidence. You stay in control, while we help you keep uncertainty out of the equation.
 

Whether you’re looking to reduce operational costs, increase revenue, or strengthen your position in a competitive market, our team will work closely with you to craft a strategic agreement that evolves with your needs.

8. Unlock more solutions with HBX Group

Hotelbeds is part of HBX Group—a global TravelTech leader offering more than just distribution. Through HBX, hoteliers gain access to a full suite of advanced solutions across fintech, insurtech, digital marketing, and more. Whether you need secure payment options, guest protection services, or enhanced promotional tools, HBX Group helps you streamline operations and unlock new revenue opportunities, all under one trusted umbrella.

Ready to grow with us?

With Hotelbeds, you get more than a distribution partner; you gain access to unmatched global reach, better quality demand, marketing flexibility, and hands-on support at every step.
 

Join thousands of hotels already benefiting from smarter B2B distribution. Register today and discover how you can transform your performance.
 

Register your property
 

Want to learn more about how to boost hotel revenue with the right B2B strategy and Hotelbeds? Download our free guide below.