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[REPORT] A Guide To 2024 Travel Trends For Travel Providers

There’s change on the horizon here at Hotelbeds: as part of our commitment to being the best partner for you, we have levelled-up your user experience by implementing a series of updates to our Booking Engine.

Change doesn’t have to be scary…

In fact, quite the contrary. Rather than interfering with the way you work, it is now easier than ever for you to navigate your way around the Booking Engine. In short, you’ll find the same set of features that you already know and love, refreshed for a better user experience.

Here’s everything you need to know…



Our Powerful Platform, Optimised for Any Screen

Whether on the move or stationed at your desk, our powerful Booking Engine is designed to work seamlessly on any screen – including on mobile.

So, no matter where you go, you can still focus on creating extra-ordinary experiences for your clients!



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Streamlined Search Functionality

Juggling tasks can sometimes be a hassle – but with our new search functionality, you can easily navigate between tabs within the same session. This allows you to conduct several searches at once, without ever having to leave the screen!

You can discover new destinations, explore a wide portfolio of products, or craft multiple itineraries with ease – more still, you can even cross-sell items during the booking flow, or straight from the cart! With these new changes, you will be able to create broad itineraries tailored to your clients’ taste, with hotels, mobility options and a plethora of experiences available to ‘add to cart’.

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Efficient Comparisons Between Accommodations

Speaking of creating the perfect experience for your clients, another new feature we’re excited to share is our interactive map. This brand-new addition to our Booking Engine allows you to visualise a property’s location, including its proximity to popular sights. So, no matter where your client is headed next, they can rest assured that a good nights’ rest is only a stone’s throw away.

To enable easy comparison between accommodation options, we’ve also made it possible for you to see hotel details in a list format next to the map. This enables you to see, at a glance, which property is most suited to their needs – so in addition to location, you can quickly determine their preference based on star rating, price and special features, among other qualities.

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Easier Booking Management

Finally, managing your bookings via our improved interface could not be simpler: access full details (such as client name, check-in date, itinerary and booking reference) at any time in ‘Modify My Booking’. You can even make changes or cancellations without hassle, thanks to clearly-marked buttons and navigation.

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New Changes to Our Booking Engine!

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New Year's Eve is widely celebrated across various cultures worldwide. It is a time for both traditional and modern celebrations, symbolising new beginnings. Whether it is a time-honored event rooted in customs or a recently embraced opportunity, New Year's Eve offers travellers from all backgrounds the chance to immerse themselves in new experiences and cultures, creating memorable moments as they welcome the new year.&nbsp;

Of course, given the multitude of possibilities and the sheer volume of amazing destinations to celebrate New Year’s Even in, you and your clients may need a little inspiration. This is where we come in.&nbsp;

We have compiled a comprehensive list of some of the most unmissable destinations, each tailored to cater to different types of travellers and taking into account the latest travel trends and behaviors exhibited by travellers this year.&nbsp;

So regardless of whether your clients are seeking an all-out party or something a little more cultural, we’ve got the perfect inspiration for you to curate their ideal getaway to welcome in the new year.&nbsp;

Don’t forget you can explore over 200,000 hotels in must-visit destinations like our recommendations below in our Booking Engine! What’s more, there are thousands of experiences, tours and transfer options available, empowering you with the ability to offer comprehensive, end-to-end trips for your clients.&nbsp;

Sign up today to access our vast global portfolio, and start booking an exciting end-of-year getaway for your clients.&nbsp;

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Budget-Friendly New Year's Eve Destinations

Prague &nbsp;

Prague is a versatile destination, appealing to a variety of audiences ranging from families and couples to party-seekers and solo travellers. One of its notable advantages is its affordability compared to many other European cities. With a wide range of experiences to offer, Prague ensures accessibility to all travellers, making it a more budget-friendly option than other stunning European destinations.&nbsp;

To fully experience the festivities and immerse yourself in the cultural atmosphere of Prague, we recommend heading towards the picturesque river banks near Charles Bridge. This iconic landmark serves as a gathering point for both locals and tourists, creating a relaxed environment to enjoy the evening! For those seeking a livelier atmosphere, the bustling Old Town Square or vibrant Wenceslas Square provide ample opportunities to party and dance the night away.&nbsp;

Edinburgh&nbsp;

What to do: For budget-conscious travellers, Edinburgh's renowned Hogmanay celebration is a must-see. The city itself hosts a free, three days of live music and street parties from December 30th to January 1st, creating a vibrant and welcoming atmosphere which truly brings the city to life. Additionally, the Edinburhg Hogmanay Street Party is usually reasonably priced, and attracts around 30,000 people to the streets of Edinburgh with its promise of firework displays, DJ sets, street food and fairground rides.&nbsp;

The fireworks display, which can be enjoyed from various locations across the city, eliminates the need for reservations (particularly for budget-conscious travellers!). While many bars and pubs in the area also hold Hogmanay celebrations, it is advisable to secure a reservation in advance to beat the crowds.&nbsp;

Want to book your clients a fund-friendly escape this new year? Sign up today&nbsp;to access our booking platform and get started.&nbsp;

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Luxurious New Year's Eve Travel Locations

Sydney&nbsp;

What to do: Celebrate new year before almost anyone else! &nbsp;

Sydney's easterly time zone allows it to be one of the first cities to celebrate New Year's Eve, making it a highly anticipated event. Over a million people gather around the iconic Harbour Bridge and Opera House, either on boats in the harbour or along the shore, to witness the spectacular light displays and breathtaking fireworks.&nbsp;

What’s more, as the celebrations take place during the enticing Australian summer, the warmer temperatures are a great perk for travellers heading over from some of the Northern-hemisphere destinations which have descended into winter’s chill.&nbsp;

Las Vegas&nbsp;

Las Vegas, being one of the premier party destinations in the world, is a perfect choice for a luxurious New Year's Eve celebration. Visitors can expect a plethora of opportunities, available for a price, of course! But there are countless experiences which are more than worth the investment, considering that on New Year’s Eve especially, Las Vegas is THE place to be for travellers who adore bright lights, dazzling venues, casinos, vibrant nightclubs, luxurious hotels and much more. And fireworks, of course!&nbsp;

What to do: For travellers seeking vibrant nightlife and endless entertainment, the captivating Las Vegas Strip is the ideal destination. With its renowned restaurants serving exquisite cuisine, iconic hotels, and extravagant parties, the Strip promises an unforgettable experience that justifies every penny spent. Alternatively, those yearning for the nostalgic charm of 'Old Vegas' can find it on Fremont Street. Here, live music, no-frills fun, and a genuine Vegas atmosphere await, with an array of bars and nightclubs catering to diverse preferences.&nbsp;

Dubai&nbsp;

Dubai, with its breathtaking natural desert landscapes and reputation for opulence, is undoubtedly one of the premier luxury destinations for celebrating New Year's Eve. &nbsp;

What to do: To fully immerse your clients in the festivities, there are numerous spots throughout the city where the magnificent firework displays can be witnessed, which light up the sky as the clock strikes 12. One popular gathering spot is the waterfront of the Dubai Fountain, where visitors and residents alike can marvel at the mesmerizing light and music show.&nbsp;

For the best uninterrupted view of the Downtown fireworks, head to Burj Plaza! There’s even dining opportunities for what might just be the best example of ‘dinner and a show’ in the world … &nbsp;&nbsp;

Discover more unmissable opportunities for your clients with our luxurious accommodation options in must-visit destinations like these in our Booking Engine.&nbsp;

Sign up now to access our global portfolio of accommodation and experiences in these must-visit destinations.

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Perfect New Year's Eve Travel Plans For Party Goers&nbsp;

Madrid&nbsp;

What to do: For a truly memorable experience, Puerta del Sol is the place to be, as its lively party is broadcast nationwide. But to truly embrace the Spanish New Year customs, travellers can participate in the local tradition of eating 12 grapes, one by one, as the Puerta del Sol bell rings in the new year. One for each month of the year, this represents good luck and well wishes for the year to come. And, if visitors fancy another go, just wait until 1am when the bell will toll again to mark midnight in the Canary Islands.&nbsp;

New York&nbsp;

While it’s certainly no surprise that New York city has made the list for party-seeking travellers, this exciting and diverse city is so popular for good reason.&nbsp;

What to do: In New York, there is no shortage of activities, parties, and entertainment to ring in the new year. From the iconic ball drop in Times Square to the fireworks display in Central Park, Prospect Park, or South Street Seaport, there is a wide range of atmospheric parties and celebrations that cater to everyone's preferences. New Year's Eve in New York is an experience like no other, with an abundance of options for travellers to enjoy.&nbsp;

Berlin&nbsp;

Well known for its arts and music scene, Berlin appeals to thousands of visitors each year; and while Berlin is a great spot for a party all year round, New Year’s Eve in Germany’s party city is a particularly big deal.&nbsp;

What to do: For those seeking a memorable way to ring in the new year, a highly recommended option is the free festival and fireworks extravaganza at the iconic Brandenburg Gate. Held annually on Silvester, or New Year's Eve, this event is renowned as one of the largest open-air celebrations of its kind worldwide. With its vibrant atmosphere and stunning pyrotechnic display, this is a must-attend party for revelers from all corners of the globe. Don't miss out on the opportunity to dance the night away and welcome the new year with style and grandeur.&nbsp;

In addition, the nightlife in Berlin extends well into the early hours of New Year’s Day, providing ample opportunities for partygoers to prolong their festive celebrations. Plus, Berlin's renowned Christmas Markets remain open until the beginning of January, making it an ideal destination for a multi-day visit!&nbsp;

Goa&nbsp;

Goa, widely recognised as the ultimate party destination in India, offers a diverse range of options for adventurous visitors seeking an exhilarating and accessible experience to celebrate the new year. With its multitude of events, Goa has something to offer to a wide spectrum of people, from intimate couples seeking a romantic celebration to energetic parties brimming with like-minded revelers.&nbsp;

What to do: Clients can celebrate amidst the stunning beaches and partake in the exciting beach parties, complete with bonfires, barbeques, music, dancing, and fireworks. Additionally, cruise parties are a popular choice, allowing clients to immerse themselves in the vibrant atmosphere of New Year's on the water in Goa.&nbsp;

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Cultural Experiences For New Year's Eve

Chiang Mai &nbsp;

What to do: Chiang Mai is a wonderful destination to visit at any time of year, but the traditional celebrations that occur on New Year's Eve make it truly remarkable. On December 31st, a large gathering of locals and visitors release paper lanterns into the sky, symbolizing luck and good fortune. This breathtaking display is the perfect way to kick off the new year.&nbsp;

Rather than the Loy Krathong or Yee Peng floating lantern festival, the paper lanterns released to celebrate New Year’s Eve are released at Tae Phae Gate, one of the prime locations for this event in Chiang Mai. Along with live performances, music, food stalls, fireworks, and a countdown, it offers an ideal setting for a magnificent New Year celebration in this bustling destination. Though traffic is blocked off from Tae Phae Gate, this area gets crowded so it’s worth heading up well before the celebrations start.&nbsp;

Many temples also offer midnight meditation sessions on New Year’s Eve, which makes for an unforgettable experience for travellers looking for an authentic, traditional way to welcome in the new year.&nbsp;

Vienna&nbsp;

Well-known as one of the cultural capitals of the European world, Vienna is another perfect destination for travellers looking to add another layer of richness to their New Year’s Eve celebrations.&nbsp;

What to do: One of the highlights of the city's calendar is the Silvesterpfad, or 'New Year's Eve Trail', which takes place in the Old Town. This festive event offers a variety of parties, an abundance of street food, and lively music to enhance the evening. At the stroke of midnight, the resonating sound of Pummerin, the renowned bell of St. Stephen's Cathedral, reverberates throughout the city. This momentous occasion holds great significance, as the bell only chimes on special, commemorative events. Following local tradition, it is customary to exchange marzipan pigs as symbols of good luck to welcome the arrival of the new year!&nbsp;

Bangkok&nbsp;

What to do: Head to Central World Square, the highlight of the city on New Year's Eve where people from all walks of life gather to celebrate this new beginning. Fireworks released at midnight can be see all over the city from here, and the square itself offers exciting bars and clubs which come to life after midnight. To see the city from a new angle, a lavish dinner cruise on the Chao Phraya River is a perfect choice!&nbsp;

Tokyo&nbsp;

What to do: To make the most of their visit, we recommend clients stop by Meiji Shrine, one of Tokyo's renowned temples to immerse themselvess in the wonder and beauty of this culturally significant landmark. Another option is to explore Zoji-ji Temple, a beloved destination for both locals and tourists. Here, travellers can enjoy a captivating ritual as a monk rings a temple bell 108 times, symbolising the arrival of the new year. &nbsp;

Book your clients their best New Year’s Eve celebration yet with our vast global portfolio, including 300,000 hotels and accommodation options to suit every need, as well as ancillary products like transfers to make their experience as seamless as possible.&nbsp;

Sign up now to get exclusive access to incentivising rates and opportunities for your clients.

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Family-Fun New Year's Eve Travel Ideas

Reykjavik &nbsp;

While this winter-wonderland destination doesn’t have an ‘official’ fireworks display, as has become customary for many celebrations around the world, this doesn’t stop the Icelandic capital from having one of the world’s most spectacular pyro-technic displays each New Year! &nbsp;&nbsp;

What to do: Our recommended activity involves the collaboration of the city's residents, who gather to acquire fireworks from ICE-SAR, Iceland's Search and Rescue, and ignite them at the stroke of midnight. This not only serves as a remarkable means of supporting a vital institution, but also offers a truly breathtaking experience for everyone witnessing the display, and a memorable start to the new year! &nbsp;

Bratislava&nbsp;

While this stunning location might not be the first to come to mind when thinking about family-friendly New Year’s Eve experiences, it’s a gorgeous city which can be readily accessed, and offers great value for money in-destination.&nbsp;

What to do: In Bratislava's mediaeval Old Town, starting from around lunchtime on December 31st, a vibrant street party takes place, offering a variety of events and celebrations suitable for all ages. Participants can engage in traditional activities, enjoy music and dancing, and witness a spectacular firework display over the Danube. Additionally, there is a unique tradition of using rehtackas, wooden noisemakers, to symbolically drive away any negative energies from the previous year.&nbsp;

London&nbsp;

What to do: Simple, but effective, London offers a truly remarkable fireworks display which illuminates the iconic city skyline at the stroke of midnight. Vast crowds gather along the banks of the Thames, occupying most the space available along the roads and bridges, to witness the display which creates a lively and atmospheric evening! As the clock ticks towards midnight, Big Ben begins a countdown to mark the arrival of the new year, and then spectacular fireworks are set off around the London Eye. Due to its popularity, we recommend you advise clients to book as soon as possible! &nbsp;

Disney Resorts&nbsp;

Of course, what families wouldn’t want to celebrate New Year’s Eve in the ‘happiest place on earth’? &nbsp;

From Disneyland Paris to Disney World Resort in Orlando and Disneyland Tokyo, these destinations are highly sought after for their family-oriented festivities. As a result, it is highly recommended to make bookings well in advance to ensure a memorable and enjoyable experience, thus avoiding any potential disappointment.&nbsp;

What to do: The Disney experience offers specifically catered events for children, making it one of the most magical gifts for children during this time of year. At Disney World in Orlando for example, all four theme parks stay open until midnight or later, with many of their famous rides still accessible. Additionally, there are thrilling dance parties and impressive fireworks displays to enjoy. Elsewhere, the Magic Kingdom also run special early performances for those who can’t make it until midnight, and Epcot offers great shows and dining experiences for all! &nbsp;&nbsp;

So, what about planning 2024 New Year’s Eve now? &nbsp;&nbsp;

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If you have any ideas for your clients' perfect celebration, we invite you to explore our wide range of hotels, tours, experiences, and more on our advanced Booking Engine.&nbsp;
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If you're interested in booking but haven't yet partnered with us, we encourage you to sign up now to expand your portfolio and create unforgettable experiences for your clients this year.&nbsp;


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The Best Places To Celebrate New Year’s Eve


Halloween season is undoubtedly one of the busiest travel periods of the year, as it brings a special charm to various destinations, both old and new. Whether your clients prefer a relaxing getaway or an exciting city adventure, there is a perfect destination for everyone to enjoy the festivities. From traditional celebrations to unique and thrilling experiences, destinations worldwide embrace the spirit of Halloween in their own remarkable ways.

Explore our suggestions below for some inspiring and thrilling destinations which are ideal for a seasonal getaway. We’ve outlined which destinations we think are perfect for key traveller types - which we cover in our article about key traveller types you should know - but it’s equally true that these destinations are ideal no matter who your clients are, for their cultural variety, attractive seasonal offerings and opportunities for any Halloween-lovers.

You can also access our vast portfolio of accommodation in our Booking Engine, which facilitates seamless booking from A-B, even if your clients want complex itineraries to make the most of this busy time of year, as a result of its integrated cross-selling functionality, and over 300,000 hotels to suit your clients every need this season.

If you’re not already signed up to join us at Hotelbeds, sign up today to access our vast global portfolio, offered exclusively to our Hotelbeds clients.&nbsp;

Log in today to access our global portfolio, and ensure you are capitalising on demand this Halloween.



The Experience Traveller

For travellers seeking a Halloween trip which is in keeping with the more traditional theme of Halloween as its known, with its legendary tales of ghouls, ghosts and much more, then these destinations offer perfect options to explore:

Transylvania&nbsp;

Travellers can be immersed in an unforgettable journey to the captivating landscape of Transylvania, Romania, where the infamous legend of Dracula unfolds. Treat them to a thrilling tour of the renowned Bran Castle, heralded as 'Dracula's Castle', where history and folklore intertwine to create an unforgettable atmosphere.

Other notable destinations in Romania include the historic town of Sighișoara, recognised by UNESCO, as it is the birthplace of Vlad the Impaler, who is said to have inspired the legend of Dracula. Additionally, the haunted forest of Hoia Baciu is a popular destination for those seeking ghostly encounters and reports of UFO sightings. For travellers looking to enjoy a lively nightlife, Bucharest offers extravagant costume parties that are sure to create a vibrant atmosphere where visitors can dance until dawn.

Edinburgh

Edinburgh offers a multitude of opportunities for encountering the paranormal, whether it be through visiting the Edinburgh dungeons and exploring the intricate underground passages, or embarking on a ghost tour of the city - it’s a location with many facets and subcultures to enjoy!

A Ghost Bus experience is an exceptional opportunity to fully appreciate the city's grandeur while gaining a comprehensive understanding of its dark and eerie history. Additionally, for those who are interested in delving into the deeper roots of the holiday, the Samhuinn Fire Festival, held annually on Carlton Hill on October 31st, is a captivating ancient Celtic celebration that signifies the transition from summer to winter through a mesmerising display of flames.

Sleepy Hollow

Located just 35 miles north of the bustling New York City, Sleepy Hollow offers the perfect destination for Halloween enthusiasts. This legendary town, made famous by Washington Irving's iconic story "The Legend of Sleepy Hollow," can be easily accessed by a quick train ride from Grand Central Station. With attractions like the Great Jack O'Lantern Blaze and evening productions of the famed ghost story itself, Sleepy Hollow promises an unforgettable Halloween experience.

Salem

Halloween is an incredibly significant event, and it would be remiss not to mention one of the most historically renowned locations associated with it. With a variety of captivating activities, from grand parades and musical events to hauntingly good marketplaces and witchy city tours, Salem offers an immersive experience for those seeking to indulge in all things Halloween. Additionally, there are numerous free events available, including pumpkin-decorating, seances, and even pet costume competitions.

Halloween in Salem is a month-long celebration, true to the Halloween spirit. Visitors are highly encouraged to embrace the festivities by dressing up in their best or most frightful costumes. Both locals and guests should fully engage in the 'spirit' of the event and showcase their most elaborate and haunting appearances.

Mexico

Of course, how could we not mention the spectacular and world-renowned celebrations that occur in Mexico around Halloween?&nbsp;

While there are some familiar traditions that occur on October 31st, such as parties, pumpkin carving, and trick or treating, Mexico's most significant celebration, the internationally recognised Dia de Los Muertos, or the Day of the Dead, occurs on November 1st and 2nd.

It is imperative to bear in mind that this event is not a Halloween celebration, but rather a significant cultural event that acknowledges and commemorates the spirits of the departed as they briefly return from the afterlife. From the vibrantly adorned streets and vibrant costumes to the enchanting music and delectable cuisine, not to mention the local customs that vary from region to region, this is a time of joyful remembrance and celebration for the deceased.

Visitors have a multitude of opportunities to participate in this cultural event, with various forms and locations to choose from. A common and traditional way to celebrate is by attending cemeteries and adorning the graves of loved ones and friends with vibrant marigolds (cempazúchitl). Additionally, the town of Mixquic offers an unmissable experience, boasting centuries-old traditions for celebrating Dios de Los Muertos. In this pre-Hispanic town, the main event is the Alumbrada - the illumination of graveyards with thousands of candles.

Additionally, one of the most famously haunted locations in Mexico is the&nbsp;Isla de las Munecas, the&nbsp;Island of the Dolls, a chinampa of the Laguna de Tequila located in the channels of Xochimilco, south of the center of&nbsp;Mexico&nbsp;City. With a tragic past attached to it, this location has drawn many visitors over the years, seeking to determine whether the dolls are indeed haunted by the spirit of the little girl said to have motivated the creation of this island.

Our portfolio offers a vast array of accommodation to suit all traveller types, and is only accessible to our valuable clients.&nbsp;Sign up today&nbsp;to access a wealth of properties to cater to any traveller need.

Our portfolio offers a vast array of accommodation to suit all traveller types, and is only accessible to our valuable clients. Log in to access a wealth of properties to cater to any traveller need.



The Conscious Traveller&nbsp;

For conscientious travellers who wish to engage with local communities or enjoy a tranquil, nature-oriented getaway, we have curated a selection of ideal destinations.&nbsp;

Slovakia

Orava Castle, situated by the banks of the Orava River in Slovakia, is renowned for its role as the eerie setting in the classic vampire film Nosferatu. Exploring the castle through a guided tour is the perfect opportunity to appreciate its rich history with its 154 rooms and approximately 660 stairs. For those who have a passion for horror and want to indulge in the world of ghosts and vampire legends, while also minimising the impact on the environment, this destination is ideal. In addition, Slovakia presents numerous breathtaking hiking trails and beautiful towns and villages to discover, such as Bratislava and Košice as well as&nbsp;the High Tatras mountains.

Belgium

Consider offering your clients a seasonal hike in the stunning Hoge Kempen National Park;&nbsp;a&nbsp;nature reserve offering breathtaking heathlands, woodlands, and unique landscapes. Additionally, during Halloween, the park organises a one-of-a-kind Halloween hike, allowing guests to explore its deep, mystical depths and trails.

The Caves of Han in Han-sur-Lesse provide an authentic and unique experience for travellers who seek to embrace the natural world. As night falls, visitors have the opportunity to explore the extensive network of underground tunnels, immersing themselves in the mysterious atmosphere and discovering the essence of 'Hanlloween'.

In addition, Belgium can be easily reached by train from various locations in mainland Europe and the UK, making it an ideal destination for environmentally conscious travellers located in Europe in particular, who are seeking a memorable Halloween experience.



The City-Loving Traveller

Japan

Halloween has become a significant event in Japan, despite its relatively recent adoption by the culture. It is now one of the biggest events in the calendar. Unlike other countries, Halloween in Japan does not include traditional activities like trick or treating. However, this provides Halloween-lovers with a unique opportunity to fully embrace the terrifying, cute, and eccentric aspects of this celebration.

During Halloween in Japan, the focus is on showcasing creativity through costumes. It is very common for visitors to witness events such as zombie runs, flash mobs, and street parties, which add to the vibrant atmosphere as the city immerses itself in paranormal celebration.

Roppongi Hills and Shibuya in Tokyo are known for hosting some of the most vibrant and lively street parties and celebrations. The energetic atmosphere at Shibuya Crossing and Center Gai attracts a large crowd, and the festivities continue well into the early hours. In Ikebukuro, a prominent center for Japan's anime culture, the costumes revolve around manga and anime characters, adding a unique twist to the celebrations. Additionally, party trains are a common sight in Japan, especially in its bustling cities, adding to the excitement of the festivities.

Paris

Paris, renowned for its elegant luxury and rich artistic culture, also boasts a more macabre side and is known in particular for its vast cemeteries serving as the final resting places for cultural figures such as Oscar Wilde, Frédéric Chopin, and Edith Piaf.

A fantastic way to celebrate Halloween would be to visit the Paris Catacombs. With approximately six million intricately arranged skeletons creating a chilling labyrinth beneath the city, this location offers an exhilarating and historically significant experience for the holiday. Père Lachaise Cemetery is also widely regarded as the most haunted cemetery in Paris, and for those seeking a truly terrifying encounter, Le Manoir de Paris is considered the city's most haunted house, featuring themed rooms and immersive encounters with actors.

For a more family-friendly and enjoyable experience with beloved characters, Disneyland Paris is a highly sought-after destination during this season. Each year, the park transforms into a festive wonderland and hosts spectacular parades that cater to all ages. Make sure not to miss out on thrilling attractions like the Tower of Terror and the Phantom Manor! Due to high demand, tickets for Disneyland during Halloween sell out quickly, so we strongly advise visitors to book well in advance to ensure they can experience the magic.

New Orleans

Travellers to New Orleans will undoubtedly be delighted by the abundance of Halloween parties. However, this culturally and historically significant destination also provides an exceptional chance to delve into its more macabre traditions. We highly recommend that you encourage your clients to take advantage of the opportunity to visit unique museums such as the New Orleans Historic Voodoo Museum, the Museum of Death, or Bloody Mary's Haunted Museum. Furthermore, they can deepen their understanding of the city's dark past by participating in a guided tour.

The Mortuary is a must, as a historic 150-year-old Victorian mansion that has been transformed into a haunted house. Additionally, travellers should witness the incredible Krewe of Boo Halloween Parade, featuring captivating marching bands and performers along an impressive 4.8km route.&nbsp;

London

For luxury travellers seeking a metropolis teeming with eerie and petrifying tales of the past, look no further than the hauntingly spectacular city of London! With its array of macabre attractions and vibrant festivities, London caters to the desires of your urban-loving clientele.

In addition to the numerous parties and celebrations that cater to Halloween enthusiasts throughout the night, there are also alternative options such as the renowned Ghost Bus Tour and the opportunity to delve into London's gruesome past at the London Dungeons. Haunted and mysterious walking tours, visits to historically haunted pubs, and explorations of iconic landmarks like Hampton Court Palace and the Tower of London provide insights into their dark and illustrious histories; Hyde Park, while tranquil on the surface, also offers London’s largest pet cemetery for a more macabre sight-seeing activity. There are countless opportunities in the UK’s capital!

Our clients have exclusive access to our global portfolio, wherein accommodation, experiences, transfers and more are available to discerning travellers across the globe.&nbsp;Sign up today&nbsp;to expand your offering to this valuable segment of travellers.



The Luxury Traveller

New York City

During Halloween New York City becomes a vibrant hub of glittering parties, ghoulish extravaganzas, and enchanting night-time celebrations, creating the perfect opportunity to indulge as the veil between worlds grows thin and mystery fills the air. From the renowned Greenwich Village Parade, attracting large celebratory crowds, to strolling through the streets of the Upper East Side adorned with breathtaking, over-the-top decorations, the city is a feast for the senses at this time of year.

Orlando

For a thrilling and unforgettable experience, Universal Studios' Halloween Horror Nights is a must for travellers of any age group.. This event offers your clients the opportunity to confront their deepest fears as iconic movie sets are transformed into horrifying mazes and scare zones. With each park offering unique and age-appropriate events, there's something for everyone to enjoy during the Halloween season.

Disney World and Universal Studios&nbsp;are widely recognised as some of the most popular Halloween destinations in the world, and undoubtedly warrant a generous budget to fully immerse visitors in its lavish and themed offerings. They are an ideal choice for discerning travellers seeking a luxurious, family-friendly experience that pulls out all the stops. It is crucial to advise clients to secure their bookings well in advance, as Halloween 2024 will arrive sooner than they think…

Aspen

Located in the picturesque mountains of Colorado, Aspen offers a Halloween experience that belies its small size, making it an ideal destination for travellers seeking a luxurious but seasonal getaway. Families can partake in a delightful trick-or-treat event at the local firehouse, while those seeking a more exclusive affair can celebrate all night at the private Caribou Club, which opens its doors to all guests only on this special occasion. Naturally, costumes are a must!&nbsp;

For those who enjoy traditional Halloween activities, a ghoulish walking tour followed by a meal at one of Aspen's exceptional dining establishments is a fantastic option for celebrating the holiday!


Did you know that we run promotions throughout the year, that allow our clients to maximise the opportunities that come along with seasonal events like Halloween? Offering incentivising prices to travel during these busy periods is one of the best ways to capitalise on demand, and ensure you’re not losing potential customers to your competition.&nbsp;

The best way to access these deals is to sign up today and become one of our valued clients.

Not only will you receive timely, personalised campaign recommendations based on your market, but also a vast global portfolio with thousands of hotels and ancillary products designed to help you curate your clients’ best trip yet.

Log in today to access thousands of hotels and ancillary products to curate your customers’ most spine-chilling Halloween yet.
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The Best Halloween Destinations for Key Traveller Types

This article was originally published to align with World Tourism Day, but the discussion around how tourism impacts people around the world, the planet, and the prosperity of the industry as a whole is critical to engage with on an ongoing basis.&nbsp;When we think about travel, and the travel industry as a whole, it’s evident that the notion of ‘being a force for good’ - allowing travel to thrive without compromising people or places - has become an increasing priority. This point is coming ever-clearer into focus as traveller profiles evolve, and as we look to the future.&nbsp;This World Tourism Day, it’s even more apparent that we need to continue to be responsible. To hold in high regard the impact of travel on people and the planet, and the prosperity that comes when these factors align.&nbsp;&nbsp;In fact, ‘people, prosperity and planet’ is one of the key themes of this year’s World Tourism Day; and the United Nations World Travel Organisation (UNWTO), alongside worldwide travel players, identify that travel must continue to offer opportunities for the people involved in tourism, while also continually being in accordance with the pressing sustainability goals which will allow travel and tourism to remain in existence.&nbsp;But what is World Tourism Day, and why is it a great stepping stone for thought-leadership when it comes to travel?&nbsp;World Tourism Day is an annual event in the travel calendar, where we - as travel players - think about the impact of tourism as a whole on the world: in social, cultural, environmental and economic ways.&nbsp;&nbsp;This year, we’re thinking about what happens when travel is the force for good that facilitates many ways of travelling, and industry-wide considerations and structures, that are beneficial for the people involved at every stage, the prosperity of the industry in the long run, and the planet itself as the most important factor in this equation. Though there are countless ways the travel industry can achieve this, we think there are a number of key considerations that lend themselves to the themes for this World Tourism Day for 'people, prosperity, planet'.&nbsp;Striking A Balance With AI&nbsp;In a world where generative AI is making the headlines multiple times a week for as many reasons as there are days in said week, and carving all-new routes and paths for the travel industry to push forwards deeper into tech-focused solutions for travel sellers and end travelers alike, we think it’s important not to lose sight of the people involved in the travel process.&nbsp;It’s suggested that a staggering 71% of customers expect personalised service&nbsp;and therefore personalised interactions as standard when engaging with a business, which is certainly not a figure to take lightly. With 75% customers frustrated if they aren’t offered personalised service, and 76% suggesting that receiving personalised service is a key factor in their consideration of a business, this arguably proves that human-centric communication for customers is still critical to building a positive relationship between seller and consumer.&nbsp;&nbsp;For instance, the 2023 consumer research survey from the American Society of Travel Advisors (ASTA) discovered that 50% of travellers are now more likely to use a travel agent since the pandemic. While this was previously as a result of needing more information regarding changing safety protocols during COVID-19, it is now also an example of the increasing importance of this type of human-centric customer-business relationship to consumers.&nbsp;However, catering to tech and AI, as one of the biggest trends in travel, is undoubtedly key for businesses who don’t want to be left behind.&nbsp;&nbsp;Human-centric solutions have always been at the forefront of our business model, but it’s certainly not to suggest that TravelTech is not the way forward: with the implementation of vast metaverses available to citizens and travelers, such as the Japanese metaverse economic zone; the use of generative AI at nearly every step of the pre- and post-booking stages; the incorporation of virtual reality during the travel decision-making process seen in examples such as Hotelverse; and even autonomous taxis arriving onto the transportation scene and disrupting the traditional transfer business.&nbsp;&nbsp;Technology, especially within the travel industry, is forging ahead into unprecedented areas, and it’s vital that businesses at every point in the travel ecosystem are keeping up with the resulting customer expectations that increasing implementation of technology will bring.&nbsp;&nbsp;From cloud-based tech solutions and intelligent algorithms that make our booking platforms that much more intuitive, to our TravelTech Lab initiative which collaborates with the most innovative TravelTech startups to push the industry further, it’s our mission at Hotelbeds to strike a firm balance between the power of TravelTech and the connections that being a technology-forward organisation brings, but also with the significant power of keeping things grounded in human-focused connection.&nbsp;We do this by combining the importance of offering locally-owned tours and experiences as part of our vast global portfolio, with the practice of curating and maintaining knowledgeable sourcing teams on the ground in trending destinations worldwide. This is just one of the many ways that we’re striking a balance with human-centric approach and the increasing implementation of AI and other game-changing types of traveltech.&nbsp;Learn more about the TravelTech Lab by Hotelbeds here!&nbsp;&nbsp;Why Do We Ask AI ‘What Is The Future of Travel?’The argument could also feasibly be made that Artificial Intelligence is as beneficial as the people who create it, and the human input that platforms like OpenAI’s ChatGPT, Google’s Bard and Microsoft’s Bing Chat receive. So in this case, the people involved in the travel industry are still the drivers here; still the ones who don’t need to rely on asking non-sentient machines what the future of travel is.&nbsp;&nbsp;We know where the future of travel is taking us - it’s into a landscape where we can protect our planet with sustainable practices, ensure that economies in destinations who rely on tourism thrive as a result of tourism that gives back, and where we as travel players need to lead the way by decarbonising operations.&nbsp;To get there, it’s important that we use human initiative combined with the use of innovative TravelTech that builds better, faster connections between travel distributors and the final traveller, and between travel distributors themselves. Focusing on the people at each stage of the travel industry is just as critical as understanding how technology can help travel distributors better meet and serve the needs of travellers themselves.&nbsp;There are undeniable benefits of TravelTech: virtual reality tours pre-booking and in-destination, augmented reality overlaid onto real-life destinations to offer increasingly engaged cultural experiences, better customer service thanks to AI platforms and customer-facing generative AI. But there are also the very real implications of using real-life customer data in a way that can cause friction - seen as an example recently with the use of facial recognition by an airline during the booking process, designed to discourage the use of online travel agents and third party booking platforms, and the subsequent questions of data security this raised.&nbsp;So here is where alignment becomes key: human-centric industry practices, which focus on the people (whether that is the end traveller, the local economies, or the individual travel distributors at every stage of the chain), facilitated by innovative travel technology which furthers the implementation of sustainability as the core principle in the industry.&nbsp;Sign up today to become&nbsp;one of our valuable clients, and join a global network of travel distributors facilitating a landscape where travel is a force for good.&nbsp;&nbsp;Sustainable Travel For All&nbsp;We’ve all seen the recent incidents where our planet continues to change before our eyes as a result of climate change - wildfires, crumbling coastlines, drought, flooding, vibrant species disappearing.&nbsp;&nbsp;Naturally, the arrival of groundbreaking green technology is of course, a game-changer in this sphere, especially when as much as 8% of global CO2 emissions are produced nowadays by activities in the tourism sector - transportation, construction, catering, services, land promotion activities, etc. Green technology such as&nbsp;operational systems which control energy management; online check-in, digitised communications technology, renewable sources of energy, and artificial intelligence solutions that reduce food waste in the hospitality industry.&nbsp;Of course, there is no one solution that will alter the course of climate change. But by ensuring that sustainability is the main pillar from which travel opportunities are created in line with, it's a key way that we can continue travel being a force for good not just for the planet, but for the people all over the world.&nbsp;Sustainability, then, needs to champion things like:Renewable energy A focus on public transport such as trains, to reduce tourism’s impact on carbon emissionsSustainable aviation fuelsPlastic-free initiatives in hotels, accommodation, and travel hopitality around the world to reduce plastic wasteA reduction in the harmful impacts of cruise ship pollution by focusing on greener practices to minimise the significant damage that this industry does to the planet&nbsp;However, sustainable travellers are understandably choosy with where they put their money. Support will only come for travel programmes and experiences that are authentically engaged with not only a more eco-conscious way of travelling, but the local communities and ecosystems in their destination of choice.&nbsp;We also have previously explored the importance of plastic-free initiatives to today’s traveller, insights into how this can become part of every travel distributors’ strategy and offering and why this is so important.&nbsp;For instance, our time-saving booking platform allows travel distributors to easily filter for ‘Sustainable Hotels’, in order to more easily identify the listings that have been categorised as eco-friendly, plastic-free or renewable!&nbsp;&nbsp;Sign up today to become one of many travel distributors working to promote a more sustainable travel industry!&nbsp;&nbsp;Tourism That Benefits Local CommunitiesIntrinsic to the idea of travel as a force for good is the understanding that sustainable travel doesn’t just mean renewable energy, carbon neutral practices or reducing plastic waste.&nbsp;&nbsp;Maintaining a stable, successful economy is also a large part of what we mean by sustainable travel, which is more important than ever as we consider that travellers are seeking to ‘get off the beaten path’, as this will begin to place demand on local economies that may not yet be equipped to handle higher levels of tourism.&nbsp;Sustainable travel as a method is an essential factor in ensuring that local economies around the world continue to thrive off tourism, rather than facing the challenges that come with issues like ‘overtourism’ and ‘undertourism’.&nbsp;Of these, ‘overtourism’ is a significant challenge faced by many local economies around the world - especially as tourist arrivals reached 80% of pre-COVID levels in the first quarter of 2023, with an estimated 235m tourists travelling internationally during that time.&nbsp;&nbsp;It is most negatively impactful in destinations that were not initially designed for tourism, such as Venice, Barcelona, Bali, Greece, Rome, Amsterdam, Thailand and many more ‘hotspots’, and where an excess of people puts massive strain on the natural environments, the local economy and the people living there.&nbsp;Alternatively, the opposite is also true, where ‘undertourism’ can be seen in destinations that have a higher capacity for tourism but are seeing low demand - especially post-pandemic. When travellers visit lesser-known or lesser-frequented destinations, this brings in huge revenue and opportunity for growth for the local communities, and working with local tourist boards to promote destinations that would benefit from increased exposure and tourism levels, can help to ensure you’re facilitating travel that benefits the destinations in question, rather than creating strain or negatively impacting the local communities there. This is one of the most important ways that travel can, and must, become more sustainable for all involved - not just the end traveller.&nbsp;&nbsp;With regards to sustainable, ethical travel, here is where the work of organisations like the Global Sustainable Tourism Council (GSTC) is so important - and where travel players just like us at Hotelbeds can lead the way in terms of our collaboration with GSTC as we continue working closely with tourism enterprises in destinations to actively adopt recognised GSTC standards and promote sustainable tourism as part of our relationships with these stakeholders.&nbsp;Discover more about our Environmental, Social and Governance commitments here.&nbsp;Another key way to create a culture of sustainable travel, for the communities in destinations themselves, is by advocating the benefits of out of season travel, or ‘shoulder’ seasons as a travel distributor. Travellers are also more engaged with slow travel and authentic experiences, and visiting destinations that are equipped and welcoming of higher levels of tourism, or visiting a destination during quieter times in the year, allows travellers to get a more in-depth look at their destination of choice, satisfying the growing need the industry is seeing in travellers for deeper connection when they travel.&nbsp;Experience Tourism And AuthenticityAround 43% of global travellers are willing to spend more on trips that have a reduced impact on the environment. The sustainable traveller is not just one of the most important in the market today, considering the necessity of sustainability as a pillar within the industry, but they’re also high spending.&nbsp;This, of course, is a massive incentive for travel distributors to actively accommodate and appeal to sustainable travellers because a higher spending segment means more opportunities to boost revenue during the booking process.&nbsp;&nbsp;But catering to more ethical travel is key not only for the potential revenue that it will bring travel sellers, but also for the way that this brings local communities to the forefront of the experience tourism sector, just as they should be.&nbsp;Many businesses are incorporating an intrinsically human element to their offerings, working with local citizens in communities supported by tourism to create authentic experiences for visitors.&nbsp;&nbsp;Some tour providers, for instance, work with local hosts to offer genuine connection to travellers, inviting guests to share a meal with their hosts and learn about their culture and share their own in the process. By working closely with local communities, the money generated by tourism stays within the community where it is most needed. This therefore reduces the common occurrence of tourism ‘leakage’, where the money generated by tourism doesn’t stay within the local economy but is funneled away from the area.&nbsp;Ethical tourism which benefits local communities is a sustainable model, creating an ecosystem designed to support and benefit local communities and cultural practices, furthering the stability of the local economies and ensuring that these are destinations we can continue to explore and enjoy for years to come.&nbsp;Our Impact At HotelbedsOf course, we wouldn’t want to talk about the importance of sustainable practices within the industry that positively impact both the people involved at every stage of the travel ecosystem, and the planet itself, without taking a lead on initiatives that help to do just that.&nbsp;As part of our ongoing dedication to demonstrate by action our own alignment with the GSTC’s recognised standards, and to our own environmental, social and governmental (ESG) commitments, we wanted to outline a few key ways that we are supporting our clients and partners in their aims, operating with transparency and inspire other like minded organisations to take up the mantle:6,855 Volunteer Hours - contributed by 701 employees€5,000 Raised – for Syrian and Turkish earthquake relief efforts25 Pallets of Clothing – collected for victims of the earthquake600 Room Nights – set aside to house 180 displaced Ukrainian citizens37,918 Properties – in our growing Sustainable Hotels portfolioHybrid Vehicles – offered in more global cities by the end of 20232,583 Cultural Tours – available in our Booking Engine1,480 Nature and Wildlife Activities – to encourage engagement with the natural worldSafari, Reforestation and Sanctuary Experiences – available for our clients to bookPurposeful Pause – space for employees to discuss important topics, such as financial well-beingHealth Month – promoting employee wellbeing via yoga sessions, meditation and more&nbsp;There is always more to be done, but our mission is to ensure that our actions continue to have positive impacts on the world of travel, the people involved, and the ecosystems that we want to ensure that we and the travellers of tomorrow can continue to explore.&nbsp;Sign up today to become our client and take your business even further into a forward-thinking ecosystem of travel distributors!&nbsp;&nbsp;

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Why Human-Centric Tourism Is So Important For The Travel Industry

&nbsp;In the professional world, it is a common experience to have an overwhelming workload and feel rushed. However, one aspect that is often overlooked is the stress that comes with having no business or client demands; while the chaos of constant emails and phone calls can be overwhelming, the worry of securing commissions and income is just as significant.&nbsp;&nbsp;If you find yourself or your business in a slow period, we’re here to provide some insight and inspiration to overcome the slump, generate demand and bring in new clients once more.&nbsp;Step One: Diagnose the issue&nbsp;In order to effectively address any issues, it is important to have a clear understanding of the problem at hand. It is essential to determine whether your business specialises in a specific travel niche, and to evaluate which channels are being utilised - and if they’re effective - for promoting this niche in the industry.&nbsp;Effective travel marketing is one of the most necessary aspects of any business in an industry as fast moving as travel, and considering how impactful your travel marketing strategy is when it comes to resolving pain points or accommodating to travel niches is one of the best ways to hone in on a select group of travellers.&nbsp;If you are focused on a niche…This can be a great advantage compared to your direct competitors, as it helps your business to stand out amongst a saturated industry.&nbsp;&nbsp;In the event that your niche becomes less popular, it is crucial to diversify your offerings. While not drastically, diversifying just enough can ensure a steady flow of income during slower periods.&nbsp;&nbsp;For example, if your business specialises in offering skiing packages, you could potentially attract a similar audience during the ‘off season’ by providing experiences which align with skiing, such as hiking or mountain-biking. This is of course, a more pertinent example to travel sellers who have a portfolio of ancillary products to offer; however the same strategy can be applied to all travel distributors, simply ask yourself these questions:During the more traditionally ‘quiet’ months, how can you appeal to a like minded audience?&nbsp;Are there other traveller types who might be convinced to purchase the packages, experiences or travel you’re offering, even if it may not be their first choice? What type of travellers are they?&nbsp;&nbsp;Let’s stay with our earlier skiing package example, and expand on this. What other travellers might be interested in the destinations or experiences you’re offering, even if they’re not the type to want to take to the slopes? For instance, travellers focused on rejuvenating trips - one of the most notable current trends - might be encouraged to embark on a trip to popular ski destination Innsbruck to soak in the sauna after a relaxing day spent in the destinations’ quaint stores and snowy landscapes. This is a useful way of finding new, but related, traveller audiences to capitalise on.If your social media strategy is found wanting…It may not be wise to sit back and wait for things to happen. In order to gain a wider audience and increase your business's visibility, it is crucial to take advantage of social media platforms. Although it can be time-consuming, utilising social media is a cost-effective and highly efficient means of transforming your business from an unknown entity to a must-know brand. Having an Instagram page is highly advantageous for any travel company, as it provides inspiration and greatly influences booking habits. Additionally, Facebook is a crucial platform for targeting potential customers through cost-effective advertisements.&nbsp;Top tip: social media is king when it comes to customer queries, and has significant impact when you’re looking to increase a level of trust!&nbsp;&nbsp;With just a touch of forward-thinking, a multitude of issues can be resolved. For instance, staying in contact with past clients through automated emails can help maintain a prominent presence in their minds. During a slow period at work, it is wise to critically evaluate your business and consider the benefits from a client's perspective.&nbsp;A vast portfolio is also one of the best ways to ensure that your clients find what they're looking for in the first instance, giving you maximum appeal and putting you at the forefront of their minds when they think of what travel distributors they can rely on to provide their perfect trip.&nbsp;What’s more, our portfolio at Hotelbeds is more than equipped to accommodate any traveller type you believe is beneficial for you and your business, with over 250,000 hotels in 170+ countries worldwide.&nbsp;&nbsp;This means that no matter which type of traveller you want to appeal to in order to supplement your bookings during the quieter months, we’re in the perfect position to inspire and excite clients with their perfect hotel.&nbsp;Not one of our valuable clients? Sign up today to access our vast portfolio of accommodation.&nbsp;Step Two: Follow the dataAt Hotelbeds, we understand the importance of staying on top of current trends in the travel industry. That's why we created The Compass Pro - a valuable data insights tool that gives travel sellers a comprehensive view of the live travel landscape.&nbsp;&nbsp;With this valuable resource, travel providers can easily spot lucrative opportunities and know exactly what you should be booking. Instead of spending your time searching for in-demand destinations and experiences, The Compass Pro delivers the data directly to you, so that you can work in an even more effective way.&nbsp;All that's left for you to do is sell, but how?&nbsp;Step Three: Put your best face forwardTo generate more business, it is important to be direct and assertive. After all, as the saying goes: if you don’t ask, you don’t get.&nbsp;One effective strategy is to reach out to past clients. By reestablishing a connection with a previous customer, you have the opportunity to tap into potential that doesn't exist with new clients. If your past client was satisfied with your service, you can be confident that they will trust you to book their next exciting experience.&nbsp;If your business has direct contact with past customers on an individual basis, you could consider the benefits of sending a friendly email to them, simply to touch base. If your business has a specific email marketing segment set up to reach out to customers who haven’t booked in a while, a simple but effective way of ensuring you’re not turning off a potential lead with a ‘blanket’ email is to review your segmentation to ensure they're as relevant as possible, and curate a message or offer that will appeal specifically to this audience type.&nbsp;&nbsp;By keeping communication personal but non-intrusive, you can strengthen your relationship with this valuable audience group, and ensure they know who to turn to when they’re ready to travel again.&nbsp;&nbsp;Top tip: if your client is unsure but presents a strong potential to become a warm lead, consider offering an incentive to encourage them to take action!&nbsp;While engaging with your previous clients, it may be beneficial to inquire about their willingness to provide feedback for potential clients. If a past client happens to express a positive comment during your conversation, you could politely inquire about the possibility of sharing their words on your website or social media platforms. Positive testimonials from previous clients can significantly enhance your ability to attract new business, making this a valuable suggestion to consider implementing.&nbsp;Three Quick-Fire Ways To Boost AwarenessRun a competitionThis is an effective strategy to boost engagement from your social media followers. Whether it involves offering gift cards or the opportunity for an exciting getaway, this method is guaranteed to generate interest. Encourage participants to tag their friends, share your content, or even mention you in their own travel photos for a chance to win!Broadcast your expertiseUtilising platforms like TripAdvisor and Quora is an effective way to establish your expertise and promote your business. By leaving reviews or sharing valuable tips using your business name or social media handle, you can gain exposure and engage with potential customers. This is an excellent opportunity to showcase your knowledge and contribute to the community while also building your brand presence.Follow the trends on social mediaWhile being a trendsetter is admirable, leveraging existing hype can lead to quicker results and can significantly increase engagement. If you have an active social presence, stay alert for popular hashtags, TikTok challenges, and similar trends. With millions of users flocking to online platforms daily, your content is bound to catch the attention of at least a few of them.&nbsp;Step Four: Appeal to the massesWe spoke about niches earlier, but another strategy to build demand is to become a source of information for the industry itself.&nbsp;Regardless of a companies’ size, stature in the industry or history, one of the most beneficial strategies to improve not only online presence, but reputation, is by providing essential information, thought leadership, and market-specific insights. Ahead of writing these articles, it’s advisable to research your topic thoroughly to gain an understanding of competition for online space - using tools like Google's Keyword Planner or answerthepublic to understand popular search queries is key.&nbsp;&nbsp;Additionally, including a link to your blog posts in your email signature can help drive traffic to your website. By implementing these strategies, you can increase the number of clicks and visitors to your site.&nbsp;Sign up today to gain access to our vast portfolio and begin increasing your appeal to your all-important target audience.&nbsp;

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How To Build Demand When There Is None

&nbsp;… and why is it a good idea?&nbsp;&nbsp;‘Hyperlocal’ was recently lauded by Phocuswire as the ‘new global’ for the travel industry, when it comes to curating experiences for travellers and the act of using informed data to do so. Hyperlocalisation refers to the use of big data and research analytics to engage with consumers in a highly specific, segmented basis, usually informed by factors such as regional preferences, demographics, and personal interests.&nbsp;&nbsp;When the recommendations reflect an authentic understanding of neighbourhoods and what they offer, we call them ‘hyperlocal.’&nbsp;Commonly used as marketing strategy to offer personalised marketing to customer segments as a way of increasing the likelihood of securing bookings, hyperlocalisation is something that the travel industry should be moving towards and inhabiting as a strategy as well, considering the benefits that this strategy offers to travel distributors and sellers, but also bearing in mind the recent shift in consumer preferences for more meaningful cultural experiences.&nbsp;As well as ‘discovering their own back garden’ as it were, many travellers are making more thoughtful decisions when it comes to where they’ll go and what they’ll do when they arrive at their destination of choice. A desire for connection at a deeper level with local communities, as a base, is calling for recommendations from travel distributors that take into consideration the fact that travellers are increasingly prioritising minimising the harmful impact of their journey on the planet, local communities and themselves.&nbsp;Therefore, hyperlocalising is a beneficial way of ensuring that you’re offering insightful recommendations that are informed by market data as well as macro and micro economic factors, and environmentalism.&nbsp;&nbsp;Why Going Hyperlocal Can Be Beneficial&nbsp;More and more people are expecting hyperlocalisation as standard.&nbsp;&nbsp;Data from a Google study suggests that online searches without ‘near me’ or location qualifiers (such as postcodes or city names) have grown 150% faster than searches which include these things. Users now more readily expect Google, and therefore other sources of information and recommendations, to automatically take into consideration their location when serving them results.&nbsp;What does this mean?&nbsp;Geo-location tracking is something that internet users expect as a standard, in order to serve accurate and relevant recommendations whenever they’re needed. This indicates a massive shift not only in attitudes towards real-time geolocation tracking, but also the relevance and real-time accuracy of the recommendations that customers expect. This relates, therefore, to the accuracy of recommendations they receive when booking travel.&nbsp;&nbsp;Travel is deeply personal, and for many it has been a chance to create a genuine connection to a destination of choice; this is now more true than ever as travellers seek localised experiences, authentic connection with businesses, and informed recommendations from their travel sellers.&nbsp;For a closer look at the expectations of today's travellers, download our travel trend predictions for this year at the bottom of this article to stay up to date, competitive, and informed.&nbsp;So, what shape might hyperlocal recommendations take?&nbsp;&nbsp;What Hyperlocalisation Looks Like For Travel DistributorsMachine Learning, Customer Data and AIRapidly advancing technology such as machine learning, and real-time insights driven by AI algorithms can be used to personalise the booking process and make recommendations based on traveller preferences, and booking behaviours.&nbsp;This approach can not only help to streamline the booking process, but it also improves customer satisfaction. For instance, travel companies can use machine learning algorithms to suggest local activities and restaurants based on a traveller’s past preferences.&nbsp;&nbsp;Customer data is the driving force in an unprecedented level of customer service, when we think about the hyper-localisation of the marketing industry in particular. Across industries, gathering relevant customer data has been at the forefront of most challenges that marketers in general, not just travel marketers, have faced. Now, with the advancement of technology like AI, and machine learning platforms, this brings a turning point that can allow for the collection, analysis and utilisation of customer data even easier.&nbsp;Of course, it’s important to remember that the advancement of technology like AI can only go so far - and has only gone so far. The benefits of AI is dependent on the people who shape this technology in the first place. We’ve recently seen first hand that platforms like ChatGPT can bring rise to questions and doubts regarding the legality, and morality of its use. AI is still dependent on the input of human knowledge.&nbsp;So in this sense, travel experts working in the market, communicating with other sellers and the end traveller are still very much in the driving seat when it comes to how we move forward with providing even more individualised recommendations for travellers.&nbsp;However, using intuitive booking platforms powered by effective algorithms can ensure that you’re getting the best of both worlds with efficiently ranked hotels influenced by customers’ preferences and specific requirements, and simultaneous access to a vast portfolio of accommodations which allows you to better meet traveller needs from the start.&nbsp;In fact, our Hotelbeds Booking Engine offers you exclusive access to 250,000+ properties across 170+ countries worldwide!Our&nbsp;Booking Engine is an intuitive, powerful booking platform which also:Accommodates the creation of complex itinerariesSupports built-in cross-selling and up-sellingOffers online assistance no matter the need&nbsp;&nbsp;It only takes a few moments to sign up as one of our valuable clients, to get exclusive access to a vast global portfolio of accommodation that meets every travellers’ needs.&nbsp;Doing so is a sure-fire way of opening up those valuable conversations that help you get insight into their specific preferences, so you can provide their perfect trip.&nbsp;Personalisation Is KeyOf course, the importance of personalisation can never be overstated, especially when it comes to really understanding what customers want in order to offer truly hyperlocal recommendations.&nbsp;Doing extensive research and using big data have become an unspoken part of hyperlocal marketing, as customers become more and more demanding. A recent study by WeTravel found that personalisation was the name of the game when it comes to customer expectations, with around 85% of tour operator respondents suggesting that this demand had led them to offer customisation options and add ons onto their tours.&nbsp;This notion of personalisation is equally important when you’re considering your offerings, how you’re meeting the needs of your customers, and also your online presence and the content or products that you’re recommending via social media.&nbsp;&nbsp;Why? Because product recommendations can be put in place in real-time, on many different communication channels all at once to offer personalised recommendations using omni channel marketing. This is one of the key benefits of hyperlocalisation - the act of being at the forefront of a customer’s mind when they search for activities or inspiration in a local area.&nbsp;&nbsp;Utilising big data, past customer data and current trends can inform your marketing decisions to help strategise in a way that ensures you are the travel seller offering relevant, unique and up-to-date content to travellers at the moment when they are most likely to be influenced by it.&nbsp;Regardless of whether it is e-mail messages or visuals on a website, your product recommendations to existing or new customers should always be unique and up to date with what your audience’s expectations are at the time. This means you need to be able to control which recommendations a customer sees or is served, based on their past behaviours - utilising advanced data touchpoints to tailor your online marketing to do so is a must in this digital era, when customer loyalty depends so much on personalisation from the start.&nbsp;Locally Owned Tours and Experiences As The Next Big ThingAt the heart of it, hyperlocalisation is as much about exploring that which is within, or near to, a travellers’ familiar area as it is getting into the ‘nitty gritty’ of a destination abroad.&nbsp;So, with this in mind, it’s important to consider how as travel distributors you’re also able to accommodate domestic experiences, with a particular focus on businesses and suppliers which are locally owned.&nbsp;A recent study suggests that around 68% of global travellers plan to stay more within their own region in the coming months, and 35% have suggested that they plan to take more weekend trips - which indicates an increasing need for hyperlocal travel experiences.&nbsp;One way to offer hyperlocal recommendations - while also minimising negative impact on the local communities, which is key for many travellers today - is to focus on experiences, tours, transfers and hotels which are locally owned that resonate with the specific prferences and tastes of your travellers. Not only does this boost the local economy in the area, but it also offers travellers a chance to meaningfully connect with the people in their destination of choice.&nbsp;A key instance of focusing on locally run tours and experiences is that of tour operator Destinate Travel, which gives visitors to South Africa the chance to learn and share skills from locals across this vast region.&nbsp;&nbsp;With a focus on ‘connecting travellers to the places, experiences and people that will guarantee holidays of a lifetime’, this is a key business model that is excelling within today’s era of conscious travel, and effortlessly incorporates the idea of hyperlocal travel.&nbsp;&nbsp;Staycations and Workcations Are Here To ‘Stay’Feeding into the idea of the importance of locally owned businesses and ‘staycations’, many hotels and travel companies began promoting this type of travel after the massive impact of the pandemic on customer behaviours and the preference to stay closer to home. And although international travel is in demand again, these behaviours are still very much prevalent within the travel industry.&nbsp;&nbsp;Whether a traveller is simply looking to explore their home region in more depth, or is perhaps embarking on a workcation, within their own home town or region, many travellers are more likely to have access to a personal bank of knowledge about the area, where to go, safety information, and personal associations which will inform their choices.&nbsp;But this does not mean that there will not be consistent demand to learn more about even the places they are familiar with, supported by the fact that domestic travel has remained popular even after global borders opened and international travel was more readily available.&nbsp;&nbsp;In this sense, it’s important that you are able to offer emotionally resonant personalisation to travellers, and with this a unique chance for a traveller to connect more deeply with a region they may or may not already know and love.&nbsp;By using technology that offers real-time safety data, as an example, and combining this with a powerful Booking Engine can supplement recommendations made to travellers with data-rich insights at a granular level. This is where peak customer satisfaction lives!&nbsp;&nbsp;Explore the benefits of our exclusive Booking Engine today by signing up as one of our clients, and begin accessing an expansive global network of properties that form perfect base points from which your clients can explore their chosen destination.&nbsp;How Hotels Are Going HyperlocalIt’s beneficial to understand how hotels, whether global chains or boutiques, are accommodating to the shift in traveller preference for locally-focused recommendations.&nbsp;&nbsp;In other areas of the travel industry, hotels should consider what data-led, human-informed hyperlocal insights can do for them. Real-time safety data is invaluable for everything from concierge recommendations to pricing models and elasticity.&nbsp;In this case, as with any recommendations that are offered to travellers, the depth of offering and the sincerity of the experience are key. Douglas McHugh, of London’s Bankside Hotel suggests that ‘guests want to feel a connection to the area in which they are staying, but not in a contrived way.’&nbsp;&nbsp;This is important to remember when providing recommendations for travellers, even if these are part of a wider portfolio offered during self-booking processes. Tailoring the booking process to each customer is vital, to boost the chances of travellers securing those bookings with you, and not another distributor who is offering more tailored experiences to their specific requirements.&nbsp;From partnering with neighbourhood gyms or wellness coaches, offering exhibition spaces for local artists to display their work, to using local insider knowledge to influence bar, restaurant and experience recommendations to guests, or even having hotel designs that reflect the culture of the surrounding area, hotels are diving deep into the understanding that travellers want their stay to be more connected to the local area than ever and are finding innovative ways of incorporating that into their every day business structure.&nbsp;There’s no reason that you can’t do the same!&nbsp;&nbsp;How Tourism Can Utilise Microdata&nbsp;In today’s digital age, technology has reached a point where through the use of mobiles, wearable tech and other devices, there is a far greater degree of hyperlocality that can be identified than ever before. The use of this data to inform and inspire travellers with refined, location-specific data that has crucial details about the local communities and safety, for example, is something that can change the game of travel completely. Travel distributors, sellers, car rentals, hotels, and the tourism industry at large can harness this technological power.&nbsp;Apps like Google maps offer more hyperlocalised, real-time data than ever, and if the tourism industry and technology firms across the world worked in tandem, then travellers can be reliably encouraged to explore beyond their closest, most familiar destinations - incentivising and supporting the growth of local communities in a way that is sustainable, and far-reaching.&nbsp;&nbsp;The combination of advanced data and the expertise of travel distributors is where peak customer satisfaction lives; because after all, algorithms don’t consider the uniquely specific needs of a four-person family planning their trip to the same destination as a solo traveller. This is where travel sellers and their use of customer data and localised data from geo-location apps like Google maps, can create customer experiences that go beyond what they could receive if they planned their trip alone, and it’s where the key value of travel experts lies!&nbsp;&nbsp;Of course, it’s important that you’re supported by a vast global network of properties to offer your travellers - which is exactly what we offer at Hotelbeds!&nbsp;Our clients get exclusive access to 250,000+ properties in trending destinations worldwide, in an intuitive, powerful platform that is designed to:Streamline the booking process for travel distributor and customer alikeEnsure that you're able to offer the very best opportunities for your clients - based on what's trending, customer ratings, and what has the most growth potential for you.&nbsp;Sign up today to become our client, and let us scale your success.&nbsp;

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What Does 'Hyperlocal' Mean For Travel Distributors?

The phenomenon known as "set-jetting" has become a popular trend in the travel industry, with many travellers increasingly drawn to visiting the locations featured in their favorite movies and TV shows. The allure of experiencing these on-screen settings in person is heightened by the captivating storylines and intriguing drama associated with them, and film tourism has become a key marketing strategy for many travel providers around the world, to capitalise on demand for locations as a result of what's on screen, therefore maximising sales for these on-trend destinations.&nbsp;Film tourism, as this form of cultural tourism inspired by the influence of film is known, has a significant impact on travel destinations. It not only shapes the way people choose their destinations and travel experiences but also influences their interactions with the places they visit, what they expect when they arrive, and their engagement with the destination and local communities, infrastructure itself.&nbsp;So, what are the benefits of accommodating this type of travel as travel providers, and where are some of the best destinations to consider for this fast-growing, valuable audience?&nbsp;Why Should Travel Distributors Pay Attention to Film Culture and Film Tourism?Film culture itself is undeniably impactful on today’s generations, with a proven influence over how people think, their social cognition, behaviour, and even their values.&nbsp;&nbsp;Furthermore, film-inspired culture extends beyond entertainment and film-induced products encompass more than just consumer goods. As a rapidly expanding and significant tourism trend, film-induced tourism fosters connections between individuals, characters, locations, stories, and ultimately, tourists themselves - making it a highly successful travel trend due to&nbsp;its ability to offer unique experiences and immerse individuals in different cultures in a way that other travel types may not.&nbsp;By providing opportunities to witness and relive exciting moments through entertainment, this form of tourism has gained immense popularity as a current trend in the industry - which makes film tourists an opportune audience for travel professionals looking to maximise sales and tap into an engaged, dynamic and responsive segment in today's ever-changing market.&nbsp;What Are The Benefits of Cultural Tourism?Cultural tourism is a significant catalyst for economic expansion, and film and television are among the most influential consumable products when it comes to tourism itself and the decision-making factors that potential travellers are exposed to. Alongside other decision-making, consumable factors like being exposure to local cuisine, souvenirs, and even word-of-mouth marketing, the mediums of film and tv play a pivotal role in promoting destinations and shaping the preferences and expectations of today's consumers and travellers.&nbsp;It cannot be denied that the impact of films, series, and streaming platforms on today's traveller is significant, and that therefore, the potenital influence of&nbsp;combining destination marketing and film or tv can be enormous.&nbsp;But what does this mean?&nbsp;Films and tv productions can be a powerful way to elevate a destination’s profile, its tourism offerings both for domestic and international travellers, and can even help showcase a country’s natural assets.&nbsp;For host destinations, culture tourism can help grow local economies, and for travel providers, utilising film tourism can be a hugely impactful way of informing, inspiring and influencing where travellers go.&nbsp;An excellent illustration of the influence of film can be seen in the Lord of the Rings trilogy. Despite being released in 2001, it is estimated that approximately 72% of current and prospective international tourists visiting New Zealand at present have watched at least one film from this famous trilogy. While, naturally, it’s impossible to say whether this was the sole factor in these travellers’ destination choices, it is nonetheless a significant motivator to consider. Similarly, in the UK, the filming of worldwide successes like Harry Potter and Downton Abbey in the past decade has resulted in a surge of tourism which remains profitable to this day.&nbsp;For travel providers, it is important to recognise that travellers who are interested in film tourism demonstrate a high level of engagement with their selected location. This presents a unique opportunity for you to promote customised itineraries and highlight the destination in a way that may be overlooked, or considered unnecessary by other travellers. Many film tourists won't be satisfied with a superficial look at their destination of choice! They want detail, and this is a critical factor to keep in mind when curating a client's ideal trip.&nbsp;Additionally, it is worth noting that film tourists are highly committed. For instance, let's look again at the example of the Lord of the Rings film franchise - tourism in New Zealand experienced a significant increase of approximately 50% within the ten years after the series concluded.&nbsp;This data implies that individuals who are drawn to the more specialised elements of screen tourism possess a longstanding fascination with these particular destinations. Consequently, they can be considered a dependable target audience&nbsp;when it comes to the potential success of film-inspired destination marketing and effectively capitalising on demand.&nbsp;Use The Booking Engine To Promote Popular On-Screen DestinationsOf course, it is important to consider that many screen tourists seek specific details and are often unsatisfied with a regular visit to a single filming location. Often, travellers who visit a location from a film or TV production are curious about the specific filming locations. They have a deep knowledge of the product, in this case, the film or TV show itself, and are enthusiastic about exploring this interest further.&nbsp;Therefore, you need to be equipped with a portfolio of activities that ensure that visitors to a location are encouraged to stay longer, and spend more. In many cases, guided tours can be one of the best ways to enrich a visitor’s stay!&nbsp;&nbsp;Fortunately, our Hotelbeds portfolio offers a vast array of hotels perfectly suited to all preferences where film tourists can rest, relax and refresh themselves for all the exploring they will do. We offer&nbsp;over 250,000 hotels in 170+ countries worldwide,&nbsp;in some of the most popular on-screen locations that your clients will love!&nbsp;Combine this with the perfect in-destination activity, and even global transfer coverage for seamless navigation and enjoyment once your clients reach their location, and you've got all you need to craft the ultimate experience for travellers.&nbsp;Not only this, but using our exclusive Booking Engine offers travel providers:AI-powered insights influenced by real-time market data for tailored recommendations, every time.Time-saving search filters to really narrow down what your customers want.Integrated cross-selling features to seamlessly add in hotels, experiences and transfers, for efficient customer service!&nbsp;This means that not only can you offer your customers a trip in a destination that really captivates them, but you can also enhance their experience with one-of-a-kind experiences and a perfect hotel at the end of each day!&nbsp;&nbsp;Sign up today to start maximising your performance and bookings.&nbsp;So with that in mind, we deep-dive into some of the most must-visit ‘TV tourism’ destinations:Recent On-Screen Destinations For Film Tourism LoversHere are just a few key destination recommendations to get your customers from in front of the screen, to behind it.Don’t forget to take a moment to explore our portfolio, which offers&nbsp;exclusive access to over 250,000 hotels in over 170 worldwide countries, including many of these inspiring locations from some of the best recent films, TV and streaming hits.&nbsp;&nbsp;THE USANew YorkNew York, being one of the most frequently filmed cities in the world, offers an array of on-screen destinations that cater to the taste of TV and film enthusiasts worldwide. From timeless movie classics to recent blockbusters, this city serves as a hub for captivating locations. Some of the iconic spots that have graced the screen countless times include Central Park, East Village, Grand Central Terminal, the Flatiron Building, Times Square, and Washington Square Park.&nbsp;Plus, with a wide array of stunning New York city hotels in our exclusive portfolio, we're in the perfect position to help your clients find their perfect accommodation while they explore the sights!Alberta &amp; Calgary, Canada - The Last Of UsHBO's The Last Of Us, one of the biggest shows of 2023, serves as a prime illustration of the significant impact that film can have on the tourism and consumer industries. This production, the largest ever filmed in Alberta and one of the biggest in Canada, has unquestionably contributed to the rise in Canada's popularity as a sought-after destination, and this trend is expected to continue as the excitement surrounding the show continues.&nbsp;Key highlights include Calgary as the real-life location of the ‘Boston Quarantine Zone’, Fort Macleod’s Main Street, Downtown Calgary, and the Alberta town of Canmore as the on-screen survivor camp in ‘Jackson.’ The best way to visit these locations is for travellers to rent a car, to truly experience the wilderness of Alberta and Calgary’s landscapes and cities.&nbsp;EUROPE&nbsp;Budapest, Hungary - Shadow and BoneBudapest and Keszthely, located in Hungary, served as the primary shooting locations for the highly acclaimed Netflix fantasy series&nbsp;Shadow and Bone. Fans of the series will undoubtedly recognise iconic landmarks such as Buda Castle, The Lion's Court, the Hungarian National Gallery, and the city's Main Square. Hungary has also been the filming location for other beloved fantasy shows like Moon Knight and The Witcher, solidifying it as a dream destination for fantasy enthusiasts.&nbsp;Spain and Croatia - House of the DragonCáceres and Trujillo in Spain are prominently showcased in House of the Dragon as the iconic setting of 'King's Landing', and can be conveniently accessed by car from Madrid. Additionally, Croatia's capital Dubrovnik also served as the backdrop for some of the most stunning on-screen shots of 'King's Landing' in both House of the Dragon and its predecessor, Game of Thrones. This captivating city is also recognised as a UNESCO world heritage site, making it a must-visit for travellers seeking an authentic dive into European history and an ideal basepoint for travellers keen to explore this on-screen destination.Sicily, Italy - The White LotusThe majority of filming for Netflix's The White Lotus took place in Sicily, specifically in Taormina, Noto, Palermo, and Cefalù. By visiting these on-screen locations, your customers will have the opportunity to witness the breathtaking beauty of southern Italy firsthand. Additionally, Taormina, which is just a couple of hours away from Sicily, can be offered as an exquisite additional destination for fans seeking to relive the enchantment of The White Lotus in a beach town with a rich history tracing back to Ancient Greece!Bath, The UK - BridgertonNetflix's Bridgerton undeniably captivated millions of fans worldwide, and as one of the UK's most popular destinations, just as Downtown Abbey did before it as a similar Victorian-era serial drama hit. And as one of the UK’s most popular cities, Bath already attracts a significant number of tourists seeking to immerse themselves in the charming ambiance of this historic city. Notable on-screen landmarks featured in the series include the Holburne Museum and the Royal Crescent, which offer a glimpse into Bath at its most iconic.&nbsp;But for a quintessential stay, we recommend a stay in luxurious Bath, or even nearby London, for the best of the rolling green hillsides and delightful cobbled city streets that the Somerset area has to offer, combined with the glitz and glam of the UK's much-loved capital.&nbsp;JAPANTokyo - Alice in BorderlandJapan is not only the setting for beloved classics like Godzilla, but it has also captivated audiences with recent adaptations of popular manga such as Alice in Borderland. In addition, Japan has been showcased as one of the top destinations to visit in the world by National Geographic and Lonely Planet! Which means that now is the perfect opportunity to encourage your clients to explore all that Japan has to offer.&nbsp;While the tourist hotspot of Tokyo has more than enough to entertain travellers for months, let alone days or weeks, Tokyo is also perfectly positioned as a transport hub to many of Japan’s other must-visit locations like Osaka, Hiroshima, Kyoto and Mount Fuji! This makes it the ideal place for travellers to make the most of this stunning country.&nbsp;NEW ZEALANDHauraki, Piha and Fiordland National Park - The Rings of PowerTravellers looking to be taken ‘into the wild’ and dive into the heart of the land behind The Lord of the Rings: The&nbsp;Rings of Power&nbsp;can venture to Fiordland National Park, the largest national park in New Zealand, or enjoy the picturesque black sand beaches of Piha, to truly feel like they’ve been transported to Middle-Earth.&nbsp;But of course, one does not simply recommend New Zealand without showcasing The Shire! This idyllic location from the ever-iconic original&nbsp;Lord of the Rings trilogy&nbsp;in the Waikato region is so popular that travellers can take a hobbit tour and immerse themselves in the life of a Middle-Earth Shire citizen for the day.&nbsp;Sign up today to discover our Booking Engine today and begin tailoring your clients’ next experience to their perfect on-screen destination!&nbsp;&nbsp;

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'Set-Jetting': The Benefits of Cultural Tourism For Travel Distributors

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How To Capitalise on Global Sporting Events

&nbsp;While solo travel has undeniably been on the rise for years, it’s evident that more women than ever are diving headfirst into solo ventures. The future of solo travel might well be female!&nbsp;With the majority readership of large publications like Solo Traveler World being women, online searches for ‘solo women travel’ increasing by a staggering 230% in 2019, and popular social media platforms like Pinterest logging a 350% increase in pinned articles about female solo travel, it’s evident that more women than ever are travelling alone.&nbsp;So with that in mind, we dive into how travel providers like you can ensure you’re meeting and exceeding the needs of women travelling solo - and why you should want to capture this growing audience of high-value customers!Understand the Unique Characteristics of Solo Travel For WomenIt’s important that you understand the challenges, sensitivities and experiences of female solo travel and this traveller type, so that you can better cater for this valuable segment.&nbsp;Some factors that many women travelling solo consider when booking or planning a trip are:Whether the country or region is a major tourist destination.How good the tourism infrastructure is as a consequence.What the crime rate of the destination is.What online review sites, blogs, friends and family and social media groups say about the safety of the country or destination – many suggested that TV and online ads were not as trustworthy.How affordable the destination is for a solo trip – especially considering accommodation.The overall reputation of the country and how it treats women.&nbsp;These are important factors to consider when promoting destinations to solo travellers, and even more so for women travelling alone; and are equally crucial for when you are building an idea of destinations that you would recommend from your portfolio in future consultations.&nbsp;Make Dedicated Information Easily Accessible&nbsp;Create hubs on your website with relevant information about how your services can be tailored to female solo travel.&nbsp;Whether this is FAQs, or dedicated pages in your service collections, make sure you list which hotels, tour operators and destinations are recommended for women travelling solo and why.&nbsp;Don't forget to offer unique fee/payment information upfront - be clear on your fees, refund, and cancellation policies for solo travellers! Especially when it comes to unique fees like single supplements and cancellations if plans change.&nbsp;This is critical when you consider that it takes the average consumer around 50 milliseconds (that’s 0.05 seconds!) while looking at a website to form an opinion not only about your brand but about whether they want what you’re offering.&nbsp;One of the best ways to do this is a design technique called progressive disclosure - essentially, you’re streamlining important content into a user-friendly format, which improves navigation and allows the user to discover more information about your brand and offerings without being bombarded all at once. And consider that once they’re on your site, the average user spends around 5 seconds reading written content.&nbsp;So, ensuring that your prospective audience understands, quickly, that you can offer the services or experiences they’re after is key.&nbsp;Cater For The Luxury Solo Female TravellerIn the last several years, women taking solo trips within the luxury travel sector have increased significantly, and we think this is a prime opportunity to understand and accommodate this important audience to boost your success as a travel agency and ensure you’re as inclusive as possible for today’s traveller.&nbsp;For example:Scott Dunn, a leading UK luxury tour operator, reported that they’d seen a dramatic uplift in solo bookings in the last three years, and that of those, 60% were women.Up Norway, a company that curates high-end excursions through Scandinavia, suggested that bookings from solo female travellers were up 40-50% compared to 2019.Bespoke tour operator Morocco by Design revealed that a full quarter of its bookings now came from women travelling alone.&nbsp;Not only are women looking to explore the world alone more frequently, but many solo female travellers are looking to travel within the luxury sector, with bespoke trips curated specifically for their preferences.&nbsp;&nbsp;The industry is starting to take note of this increase in demand for luxury solo travel, so it’s important that you’re aware of the opportunities out there!&nbsp;&nbsp;From ‘Alonemoons’, offering solo travellers the deluxe experience a couple on their honeymoon might enjoy; women-only group travel; to tour operators and travel bookers offering amenities catering specifically to women travelling solo, there are many ways that the industry is providing opportunities when it comes to solo travel for women.&nbsp;Consider how you can accommodate this type of traveller; what changes would have to be made to the partnerships you have with tour operators, or indeed to your tours themselves if you’re organising them for the end client?&nbsp;Plus, when you work with a travel partner like Hotelbeds, you’re immediately boosting your visibility to this growing audience.&nbsp;Tour operators, you’re opening up a whole new avenue of distribution for your experiences; while travel providers, you’re accessing a massive, ever-growing portfolio of over 23,000 experiences and 250,000 hotels in trending destinations worldwide!&nbsp;&nbsp;This allows you to capitalise on reaching and catering for the right audience, with the right resources you need.&nbsp;&nbsp;Sign up today to start boosting your bookings from the valuable solo female travel segment!&nbsp;How Insights Can Help&nbsp;And so, keeping up with industry trends in your market is more important than ever, as more and more women seek out solo trips. You can do this easily with our search and recommendation tool, Insights.&nbsp;Designed to offer market-specific insights, gathered from thousands of daily searches and booking data from our users, The Compass allows you to see what’s being booked in your market and when.&nbsp;&nbsp;Not only this, but you'll receive tailored growth opportunities depending on what is most likely to sell in your market, based on real-time data, booking history and seasonality, as well as your personal preferences thanks to Insights' intelligent algorithm.&nbsp;This time-saving, sales-boosting tool is exclusive to our partners, so sign up today to start scaling your success with Insights.&nbsp;Offer Women-Only Group TravelQuite often, travelling solo can be daunting, and for many, the idea of venturing on a long-haul journey even to their dream destination is overwhelming no matter who is embarking on the journey. This is where group travel can be so valuable, especially to solo female travellers.&nbsp;&nbsp;While some women travelling solo won’t necessarily feel the need to travel in a women-only group, for some travellers this will significantly decrease any concerns or doubts around travelling alone amongst a group.&nbsp;Many tour operators around the world have already begun introducing women-only tours to great success - for instance, the tour company Trafalgar introduced women-only tours in early 2022, and suggested that 61% of bookings came from women travelling alone.&nbsp;So, there’s never a better time to make sure you’re filling your portfolio with tours and experiences offered by tour operators and travel providers catering to this valuable segment, in order to meet the needs of the female solo traveller, and therefore boost your bookings.&nbsp;Our ever-growing portfolio is the perfect place to start, with tours and experiences uniquely designed for solo travellers and access to thousands of travel sellers worldwide!&nbsp;Do Your ResearchIn ‘standard’ communication narratives, the solo female traveller is not usually the focus. Many decision-makers in travel, including travel agencies, cannot relate to the challenges of women travelling solo.&nbsp;This presents a significant opportunity for savvy travel providers to get to know this audience better and offer products and destinations that cater for their demands and challenges.&nbsp;By doing so, you’ll position yourselves as the ones to beat for this particular audience. Competitor and market research is an invaluable practice no matter the age, experience, or reputation of your travel agency, and even more so if you’re interdependent!&nbsp;And considering that successful female-focused travel organisations like the Solo Female Travelers Club are already offering consultations for businesses to reevaluate their offerings in light of the growing demand from female travellers going it alone, it’s important that you’re viewing your offerings through the lens of a solo female traveller and consider where any opportunities for improvement might be.&nbsp;Here are just a few ways you can do your research, and therefore identify any gaps in your business or offerings:Read trusted insightsOur Client Resources page is packed full of regularly updated insights, inspired and influenced by global travel trends, and driven by our very own wealth of industry data gathered from thousands of bookings from travel providers all over the world. Check back regularly for insightful and inspiring content for travel agencies!&nbsp;But as we mentioned before, Solo Traveler World and Solo Female Travelers Club are examples of valuable platforms with high social proof attached to them where insights, shared experiences and customer-centric recommendations are shared by women for women looking to travel solo. Keeping a close eye on platforms like this can provide interesting insights into how other travel providers are catering for the growing audience of solitary female travellers.&nbsp;Organic competitor researchIdentify your most direct competitors and scope out how their facilities compare to yours: what services are they offering that you aren’t? Have these competitors made specific accommodations that would attract this segment, and how might you incorporate these into your own business model in a way that makes you stand out?&nbsp;&nbsp;Utilise customer feedbackGetting insights from past or existing customers about their experiences with you is invaluable, and is one of the best ways that you can highlight any shortcomings with how your agency handles female solo travellers, and accommodates this type of traveller needs. Ensuring you’re GDPR compliant, of course!&nbsp;&nbsp;&nbsp;So there you have it! This is just the tip of the iceberg when it comes to catering for solo female travel, and it’s especially important that if you’re going to accommodate this type of traveller specifically, you really dedicate time to understanding the unique needs and preferences of women travelling alone.&nbsp;But one of the best ways to start is by working with a travel partner dedicated to connecting the world of travel, no matter the audience or segment! At Hotelbeds, our global network and portfolio allow you to attract and keep your ideal audience, even in hard-to-reach markets.&nbsp;Sign up today today to get started!&nbsp;&nbsp;

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How Travel Distributors and Providers Can Effectively Target Solo Female Travellers

&nbsp;With more travellers prioritising sustainability as part of their plans than ever before, it’s vital that travel distributors can cater to the changing demands for eco-conscious travel. Up to 50% of travellers feel there aren’t enough sustainable options being actively promoted or available, carving a significant opportunity for distributors to offer eco-friendly travel products.Demand for sustainable travel is on the riseThe demand for sustainable travel options is undeniable and is only expected to grow. According to the World Economic Forum, sustainable travel is now a priority for four out of five travellers globally, with 71% committed to travelling more sustainably. Travel distributors are perfectly placed to get ahead of the competition and offer sustainable travel options for conscious travellers, and would be wise to do so, since the sustainable travel market is predicted to grow by $335.93 billion by 2027 (Global Sustainable Tourism Market 2023-2027).&nbsp;&nbsp;As leaders in the global TravelTech space, Hotelbeds are experts in sustainable travel and have already helped thousands of travel providers to better offer sustainable travel options to their clients. If you’re ready to maximise the potential of this growing market, keep reading.How to maximise the potential of the growing sustainable travel market1.&nbsp;&nbsp; &nbsp;Expand your sustainable property portfolioHotels worldwide are investing and developing their sustainability practices in line with environmental, social, and governance (ESG) principles to appeal to customers and stakeholders alike. This poses significant opportunities for travel distributors to advertise eco-friendly hotels and green incentives. Prospective travellers are proven to be doing more research and due diligence on sustainability before booking, so it’s absolutely vital to be promoting these credentials, particularly since, according to Avantio:-&nbsp;&nbsp;&nbsp; 40% of travellers want booking sites to clearly show sustainable properties&nbsp;-&nbsp;&nbsp;&nbsp; 37% of travellers want a filter option to show sustainable accommodation more easilyReady to expand your sustainable property portfolio? You can access over 40,000 sustainable hotels with ease via Hotelbed’s ‘Green Hotel’ filter on our Booking Engine. In the past year, the programme has seen a 30% growth in travellers choosing eco-friendly hotels.&nbsp;&nbsp;Join the B2B travel partners already taking advantage of the Sustainable Hotels Programme by clicking&nbsp;here.&nbsp;Beat plastic pollutionThis year’s theme for World Environment Day is Beat Plastic Pollution, drawing attention to one of the most significant environmental challenges of our time. Thankfully, the travel industry can play a part in the solution by catering to the increasing demand for plastic-free. In fact, Hotelbeds has seen an 84% increase in our plastic-free hotel portfolio, with 30% more customers seeking both an eco-friendly and plastic-free hotel in the past year. This is a fantastic opportunity for travel distributors to clearly advertise products which meet this criteria. Learn more here.&nbsp;2.&nbsp;&nbsp; &nbsp;Maximise high-margin products through sustainable ancillaries&nbsp;Are you maximising the potential of high-margin ancillary products? For example, nature-based packages are predicted to account for 57% of travel packages globally, according to Euromonitor. This demonstrates the increasing demand and opportunity for sustainable ancillaries, from off-grid retreats to immersive experiences, which you can easily add to your offerings for sustainable travellers to choose from.&nbsp;Hotelbeds can help travel distribution partners to offer sustainable ancillaries: in fact, our mobility and experiences portfolio contains 23,000 activities overall, giving plenty of choice to your clients.EMERGING TREND: REGENERATIVE TRAVELSustainability is about protecting both people and the planet. Offering tours which are experience-rich and help improve communities and/or natural spaces, known as regenerative philosophy, will become essential to appeal to the traveller of tomorrow. With competition higher than ever before, plus more choice and greater traveller independence, it’s vital to offer unique, values-based experiences which sustainable travellers can’t refuse.&nbsp;3.&nbsp;&nbsp; &nbsp;Broaden your customer base with options for all budgetsIt is widely accepted that sustainable travel comes with a price premium, although those willing to pay varies across customer segments. Although some segments (like luxury travel and high-impact conservation) are seeing a boom, the global economic landscape is certainly impacting some travel behaviours. With inflation considered a primary issue impacting travel plans in the next 12 months, it’s vital to vary your offerings to suit budgets across traveller types. For example, whether a beach holiday or city break, emerging destinations are a fantastic opportunity to capture cost-conscious travellers who want to spend less, support local economies, and have authentic experiences.4.&nbsp;&nbsp; &nbsp;Increase your credibility to increase customer loyalty&nbsp;Travellers are more discerning than ever about greenwashing in tourism, the marketing of products or companies which claim to be sustainable without any evidence to support these claims. In fact, the World Economic Forum reported one of the main barriers for sustainable travellers is concern around the claims which travel companies make about the sustainability of their products.&nbsp;By working with credible partners and offering packages and services which are proven or certified to be sustainable (like the Hotelbeds Green Hotels Programme), with transparency and good reporting, you will gain valuable customer loyalty and see travellers return to you for years to come, all the more important in an increasingly competitive market with travellers exercising more independence than ever before.&nbsp;The important role travel distributors play in sustainable travelTravel distributors play a crucial role in protecting the planet through sustainable offerings. As the demand increases for sustainable travel, with more people understanding that eco-friendly doesn’t necessarily mean sacrificing luxury or comfort; travel distributors can certainly benefit from, and even lead the way in, these changing ideas around sustainable travel. After all, environmentalism is definitely not going anywhere, so make sure your travel business is primed and ready to help sustainable travellers protect and enjoy the planet for years to come.&nbsp;&nbsp;&nbsp;Ready to start selling sustainable experiences? Register now!&nbsp;

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World Environment Day: Your Guide to Selling Sustainable Travel

&nbsp;Responses to the economic and global challenges of the last few years have changed how businesses interact with and adopt technology, for the long haul. A recent study by McKinsey &amp; Company suggests that companies across all sectors and industries have dramatically accelerated the digitisation of their customer and supply chain interactions - some by as much as three or four years. The adoption of digitally enabled products has accelerated by seven years - and in the case of Asia, as much as ten years.&nbsp;There is a narrative shift occurring within many industries, where technology is not only recognised for its ability to offer cost efficient ways of working; but is recognised as a critical component of a business itself. Of course, the increase of technological solutions or advantages is not news - but what is illuminating is the weight being placed on technology to cater for demand, to replace outdated modes of communication with customers and curate more efficient, personalised experiences for consumers.&nbsp;Many of the changes we’re seeing in usage of digital products are likely here for the long term, including:&nbsp;Changing customer demands or expectations - such as, for example, increasing online communication/purchasingIncreasing migration of cloud-based assetsIncreasing use of advanced technologies within business operations - such as artificial intelligence, automation and analytics.&nbsp;So, in relation to the travel industry, this becomes an increasingly interesting and important question of how can travel providers ensure they’re meeting the needs of customers in a digital landscape? And also, what are some of the ways that advanced technology is already shaping interactions between travellevers and travel distributors?&nbsp;Data Usage To Create Personalised ExperiencesPersonalisation is one of the key consumer trends that all industries are seeing, not just travel, and it’s something that will continue to shape the considerations of travel providers globally. Especially given that, according to Google, 57% of US travellers think that brands and service providers should tailor the information provided based on personal preferences and past behaviours - and that was several years ago. Now, personalisation and using customer data and analytics to do so is critical.&nbsp;&nbsp;Customer data means there is more opportunity to personalise travel experiences, plus, and provide a more rounded, connected experience for the customer. In fact, 13% of all attendees at our 2023 MarketHub Americas event suggested that they were planning on offering more personalised services, with 11% planning to create and use more data to do so.&nbsp;By collecting customer data and combining this with powerful tools like predictive analytics, travel distributors and travel tech companies can better predict customer behaviour, trends in the market, and keep ahead in this fast-paced industry.&nbsp;McKinsey &amp; Company also suggest that brands will increasingly use ‘ecosystems’ to personalise journeys from beginning to end - meaning that personalisation for customers won’t stop when they arrive in their destination or at their hotel, but continue in partnering ecosystems which include the restaurants they eat in, the bars and clubs and shops they visit during their stay. Doing so requires customer data, to build out these ecosystems using past behaviours and customer preferences, to build an infrastructure of travel providers which is connected enough to offer wide-reaching customer service, which even includes their in-destination experiences!&nbsp;This focus on analytics within tourism is something that we at Hotelbeds are dedicating our energy to. The customer data available through the distribution of activities within our global network, for example, allows our partners to obtain additional information about customers and as our CEO Nicolas Huss explained at our MarketHub Europe event, ‘by knowing who they [customers] are, it is easier to meet their needs.’&nbsp;&nbsp;Insights&nbsp;is an ideal example of how we at Hotelbeds utilise customer data, but delivered in an anonymised, market-centric way, to provide key insights and allow our partners to:Identify growth opportunities and market-specific booking patterns.Save, anchor or discard recommendations to better influence our intelligent system.Create personalised marketing materials to capture client interest and increase the likelihood of booking.&nbsp;Using market-based data in this way, and combined with technology that enables our partners to meet customer preferences and learn from those, is one of the ways that we at Hotelbeds are working to maximise on the opportunities that using customer data offers without compromising on client experience or personal data security.&nbsp;Sign up today to join our global network of travel distributors dedicated to taking the industry further! Get access to key insights, a vast portfolio of properties, and intuitive travel platforms offering you those chances for all-important personalisation.Green Technology&nbsp;As much as 8% of global CO2 emissions are produced nowadays by activities in the Tourism sector (transportation, construction, catering, services, land promotion activities, etc.); while UNWTO suggests that around 2% of this is directly produced by the hospitality industry. Recent insight from CBRE indicated the urgency for hospitality and leisure establishments to reduce carbon footprints compared to other real estate classifications, with hotel carbon emissions at 96kgCO2e/m².&nbsp;And although there has been tangible progress to reduce carbon footprints in order to meet the terms of the globally recognised Paris Agreement, there is still much work that can be done not only to ensure the development of their business, but to keep in line with the fact that sustainability is now, by necessity, a guiding principle of the travel industry.&nbsp;Here are just a few examples of sustainable technology which hotels around the world are adopting:&nbsp;Operational systems:&nbsp;such as Energy Management Systems (EMS), Guest Room Management Systems (GRMS), Property Management Systems (PMS), and Building Management Systems (BMS). Online check-in and automated ticket management for guest requests.Digitised communications and collaboration technology:&nbsp;for shareholders, corporate communications and even for guests, to reduce the carbon footprint that comes with printed or physical resources.Renewable sources of energy:&nbsp;solar or photovoltaic,&nbsp;to lower the impact of high-consumption services like air conditioning.Artificial Intelligence and software solutions: to reduce food wastage, by tracking food production and inventory, as demonstrated by the innovative partnership between The Iberostar Group and Winnows AI to become carbon neutral.Why Is Sustainable Technology Important?&nbsp;As we explored in our discussion about the traveller of tomorrow, one of the most valuable and influential traveller profiles for the travel industry as a whole is Gen Z. The move towards sustainable travel is loudly supported by Gen Z most notably; though Millennial travellers also suggest that the ecological impact of transport, accommodation and activities is influential on their travel booking decisions. According to Google Insights, over half of surveyed travellers suggested that environmental and sustainable considerations were essential to them when planning travel.&nbsp;&nbsp;And after all, the guests of the future will be Gen Z and Gen Alpha (the children of Millennial families) and considering their status as the ‘voice of sustainability’, so catering for the values and preferences of this vast travel segment is critical for a hotel to remain relevant and successful, and for the industry as a whole.VR As A Marketing ToolVirtual Reality (VR) offers travel providers and travel sellers all over the world to build a sensory experience of a destination, attraction, or activity, which can then be used to ‘complement, or supplant traditional promotional tools’, much like printed travel brochures for example.&nbsp;&nbsp;Similarly to the ways that VR saw such significant success during COVID-19 as a result of its immersive nature, which allowed users to experience new destinations or take virtual tours of attractions around the world from the comfort of their home, VR allows potential travellers to make a more connected judgement of a new destination, hotel or tourism experience. It offers them a chance to more intrinsically understand what will be offered to them, and therefore influence the decision-making process and make interested travellers more likely to book.&nbsp;Some real-life examples of successful VR marketing include:&nbsp;Unveiled at Fitur 2023, Amadeus announced plans to offer virtual experiences and previews of trips for travellers to travel agencies with its ‘Triportation’ program. This innovative development will provide a mix of ‘VR, AI and metaverse’ to enhance the travel experience at critical moments in the booking journey.The use of a VR web portal (Bihor360) was used to successfully promote sustainable tourism in Romania, with positive effects on the awareness, protection and conservation of historical and cultural monuments.&nbsp;We anticipate that the use of virtual reality and augmented reality (AR) will only grow as travellers become more acquainted and expectant of this sort of technology throughout the travel booking process, from inspiring them at the ‘dreaming’ stage through to when they jet off.Customer-Centric Artificial Intelligence&nbsp;As the demand for travel continues to expand, and customers of all demographics are more expectant of digital processes in their daily lives, travel providers must dramatically rethink how they ensure customer satisfaction.&nbsp;Of course, artificial intelligence itself has existed for many years, but it is only recently being integrated into businesses at a higher rate. And while the use of machine learning and AI does present some logistical challenges, the potential of this type of tech cannot be ignored. However, the hospitality industry in particular needs to ensure that there is a careful balance between the ease and efficiency of automation, and the need to deliver unique, personalised experiences for today’s traveller.&nbsp;The most promising feature in this realm lies with features like intelligent Chatbots - which use natural language processing (NLP) to accurately respond and engage with users.&nbsp;&nbsp;Chatbots allow businesses to cater to a wide range of customer requests from pre-booking enquiries to post-booking assistance. And considering that, as suggested by research from Meta, around seven out of ten customers feel ‘closer’ to businesses that offer messaging options, and 65% consumers prefer contacting businesses via chat.&nbsp;&nbsp;From pre-booking enquiries to post-booking assistance, Chatbots offer:A direct channel of communication from customer to business, simplifying the way that customers used to contact travel providers in the past. Seamless customer service - when implemented correctly.The ability to gather crucial data - allowing businesses to learn about their customer needs to better meet them.&nbsp;Our CEO Nicolas Huss, suggests that technology like chatbots allows travel distributors to ‘provide an elevated personalised experience by remembering preferences and automatically implementing them each time an individual books their next trip.’&nbsp;Sign up today to join our vast global network of travel distributors!&nbsp;VR and AR Experiences For TravellersFrom immersive galleries, museums and exhibitions from the likes of techLab, with locations all over the world, the to mixed reality playgrounds of technology-driven installations from companies like Meow Wolf in the USA, and VR (virtual reality) and AR (augmented reality) games from Gamebox in London, the way that travellers engage with technology in-destination is changing. AR is fast becoming easily accessible in major destinations globally, and even theme parks like Super Nintendo World are bringing guests a wide range of immersive activities, rides and exploration spaces.&nbsp;But what is emerging is a whole new way for travellers to discover their destinations of choice, with app-based VR and AR experiences paving the way for a whole new realm of tourism where travellers’ experiences are enriched with interactive technology.&nbsp;For example, in Japan Kumamon Land is the result of a collaboration between Japan’s Kumamoto prefecture and a leading tech-organisation and marketing agency, to offer an app-based metaverse space where users can explore a virtual landscape inspired by the real-life destination of Kumamoto. Meanwhile Singapore’s National Heritage Board released BALIKSG, an augmented reality trail app that offers immersive trail routes where travellers can discover the country’s history through the use of augmented reality. Qatar Airways also recently launched Qverse, which is an immersive experience offering travellers the chance to navigate the Hamad International Airport, check in, and even interact with ‘Sama’ - a MetaHuman cabin crew!&nbsp;These explorations into all-new travel tech challenge the previously separate worlds of virtual and augmented reality and travel, breaking down boundaries within the travel experience.&nbsp;Smart Hotel TechnologyFrom mobile check-in and smart room technology to new tech partnerships that cater to the everyday needs of travellers, many hotels are broadening their horizons in terms of the facilities on offer for increasingly digital-product expectant travellers.&nbsp;&nbsp;A smart hotel can be defined by its ability to offer customers the ability to operate devices and services through either Artificial Intelligence (AI), Augmented Reality (AR) or digital connectivity. This could include smart room technology such as voice control, energy efficiency, facial recognition and automation. In-room technology could also be controlled by apps and mobile devices, such as guests adjusting air temperature, lighting and air conditioning through app-based platforms or smart metres.&nbsp;Smart hotel technology is also a crucial development for the advancement of customer experience, as the appropriate collection of customer data during a stay, processed via AI machine learning, could help hotels learn more about customer preferences and curate an even more bespoke experience. Even investing in cloud-based technologies could simplify operations, reduce staffing needs, and provide a better guest experience.&nbsp;To further help create a frictionless experience for the traveller we have also recently partnered with Wayra, an open innovation centre within telecom company Telefonica, to create the TravelTech Lab by Hotelbeds, an initiative which supports tech startups and actively change the way that tomorrow's travellers move, connect and explore. This collaboration allows us to innovate with start-up partners to deliver customer-centric experiences through the creation of products, platforms and services that have a high impact in the world of travel.&nbsp;&nbsp;What are some other real-life examples of tech partnerships within the hotel industry?Marriott International recently partnered with Groups360 to streamline the process of booking rooms, meeting spaces and events for its corporate guests.The Maho Group, offering hotels and resorts in the Caribbean, is working with Cendyn to power its CRM, revenue management and business intelligence, offering personalised experiences to encourage customer loyalty by tracking individual guests’ preferences.IHG Hotel and Resorts partnered with PPDS to offer Chromecast in select locations, providing guests with the ability to stream content from their smart devices.Hilton also recently partnered with Amadeus’s distribution system, to better share valuable information to scale operations more effectively.&nbsp;The benefit of a diverse portfolio and network of connections also cannot be overstated when it comes to increasing exposure and relevance within the travel space - especially the high-value B2B marketplace. And with a global portfolio of 250,000 properties in 170+ countries worldwide, at Hotelbeds we’re in a prime position to take your sales even further.&nbsp;Sign up today to take your travel business even further with our leading insights, technology solutions and global portfolio.&nbsp;