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How Travel Distributors Should Prepare For Black Friday

&nbsp;The issue of cybersecurity attacks is not a new phenomenon. Cyber threats have been prevalent since the inception of the internet, but in recent years, their frequency and severity have grown significantly. The projected global costs of cybercrime are expected to skyrocket to $10.5 trillion this year, a sharp increase from the $3 trillion recorded in 2015. As a result, it is imperative for businesses to enhance their security measures to combat the ever-evolving landscape of cyber threats.&nbsp;Cybercrime can have a significant impact on various sectors and industries, with the travel and tourism sector being particularly vulnerable. The vast amount of secure and personal data handled by the travel and hospitality industry makes it a prime target for cyber attacks. Therefore, it is crucial for travel providers to prioritise cybersecurity measures to safeguard sensitive information and protect both their businesses and their customers.&nbsp;&nbsp;As the digital ecosystems of the travel and tourism industry continue to expand, they will also become increasingly susceptible to cybercrimes. It is crucial for companies within the travel and tourism chain to prioritise cybersecurity awareness, strategies, and safeguarding in order to ensure the utmost security of their data.&nbsp;Why is the travel industry susceptible to cybercrime?As a global industry with many – literal – moving parts, the travel industry is often targeted by cybercriminals. Analysis of data breaches and cyberattacks have identified numerous reasons for this, such as:&nbsp;The industry’s huge fragmentation.The complexity of the travel booking and payment networks/platforms.The existence of many travel agents and third-party service providers.Poor security systems when it comes to IT and point-of-sale (POS).Human error.The millions of travellers all interacting with travel providers within cyberspace.How can travel businesses mitigate cyber-attacks?Human error was identified as one of the biggest threats to cybersecurity in 2023, so many common cyberthreats may be avoidable with the right education.&nbsp;It’s estimated that around 99% of data breaches will be caused by a misconfiguration within settings or installation by an end user. So, this suggests that with proper education and a thorough cybersecurity strategy, travel providers will be able to mitigate the impact and severity of many common cyberthreats.&nbsp;What a good cybersecurity strategy should involve:Contingency planningImmediate actions outlined – for varying types of breach or attack once discoveredPost-breach responses &nbsp;An understanding of current cyber risks&nbsp;Here is where consolidating your tools and resources, and leveraging third-party expertise to manage complexities and augment capabilities, can give you a leg-up when it comes to protection against those more common threats.&nbsp;&nbsp;As cyberattacks continue to evolve and grow more sophisticated, it is clear that implementing frequent company-wide training can be an effective strategy in mitigating the risks associated with data breaches. The alarming statistics on data breaches underscore the importance of staying updated on the latest threats and taking proactive measures to safeguard sensitive information.&nbsp;But for now, let’s look at some of the most common cybersecurity threats and what shape they take, to help you as travel distributors improve your awareness.&nbsp;Social EngineeringSocial engineering is widely recognised as one of the most common and hazardous tactics used by cybercriminals. This is mainly due to the fact that social engineering, in its many forms, exploits human mistakes rather than technical weaknesses. It is much simpler to deceive or influence individuals than it is to penetrate a security system, and it is apparent that cybercriminals are well aware of this fact. Research indicates that over 85% of all data breaches stem from human interaction or error.&nbsp;Over recent years, social engineering techniques played a crucial role in cybercriminals gaining access to employee data and credentials for the purpose of carrying out cyberattacks. Among these techniques, phishing stands out as a leading cause of data breaches, with more than 75% of targeted attacks originating from deceptive emails. It is important to note that these tactics are continuously adapting to leverage emerging trends and technologies in order to stay ahead of security measures.&nbsp;What can phishing attacks look like?Spear phishing – this targets specific individuals or organisations, hence the term ‘spear’, most typically using malicious emails. The goal of these emails is to obtain sensitive data, such as login credentials, or to infect the users’ devices with malware (which we will explore later).Whaling – a type of attack that targets senior or C-level executive employees, with the aim of stealing money or information on the business, or to gain access to their devices to carry out further attacks.Vishing – the use of fraudulent phone calls or voice messages, often masquerading as a legitimate business, to convince individuals to share sensitive, private data such as bank details and passwords.SMiShing – the use of fraudulent text messages, in much the same way as ‘Vishing’, to steal sensitive, private data. This can often take the shape of your bank or a shipping service.&nbsp;&nbsp;Other social engineering techniques can involve:Business email compromise (BEC) - a prominent technique in which attackers assume the identities of trusted email addresses – often internal business users – to trick other employees or clients of the business into sharing data that could compromise the business, or make payments, amongst other goals.Pretexting – here cybercriminals gain access to a system or a user account using a false scenario that gains the victims trust through manipulation. Attackers could pose as a HR employee, or an IT specialist, for example.Disinformation campaign - these spread false information, usually with the goal of amplifying fake narratives using bots and fake accounts on social media networks.&nbsp;&nbsp;Among these techniques, travel providers are most likely to encounter business email compromise attacks, primarily due to the extensive chains of internal communication. Once attackers gain access, they typically send phishing emails to employees or clients of the business to obtain more sensitive data or prompt financial transactions. They may also utilise the compromised account to launch attacks against other employees or the businesses' systems.&nbsp;Business email compromise attacks can be carried out in multiple ways, including:Phishing – as explained above, this type of attack often uses emails to trick employees into sharing sensitive data and are usually from a ‘trusted’ source. Social engineering techniques are then used to prompt the recipient into action.Malware – this is the use of malware – malicious software - to infect a user’s computer and therefore gain access to their email accounts. Once installed, this malware can steal other sensitive data from this computer.Social engineering – often, this type of attack (closely linked to phishing), tricks employees into divulging sensitive information or grant access to their email accounts. Usually, this involves impersonation to gain trust.Manipulation of weak passwords – if employees use ‘weak’, reused, or easily guessable passwords, cybercriminals can obtain access to internal email systems by guessing these passwords.&nbsp;&nbsp;How can travel providers protect against business email compromise?Train employees on how to identify and avoid phishing emails.Insist employees use strong passwords and two-factor authentication. &nbsp;Keep software and cybersecurity systems up to date.Implement email cybersecurity measures, such as spam filters.&nbsp;Third-Party Security TreatsThroughout 2023, there was a noticeable rise in third-party breaches as numerous companies globally transitioned to independent contractors to carry out work previously done by full-time staff. Consequently, this surge led to a larger pool of less secure networks that had access to the main target, all of which were associated with these third parties. These less-secure networks are exploitable by hackers, as seen in the memorable attack on the U.S’s Colonial Pipeline in 2021, by obtaining compromised credentials, accessing a VPN without multi-factor authentication, and demanding a $5 million Bitcoin payment to regain access.&nbsp;As the trend towards remote or hybrid work increases, with over 50% of businesses showing more willingness to hire freelancers, the rise in remote or dispersed workforces brings about ongoing challenges in third-party security threats for travel businesses of all sizes.Cloud VulnerabilitiesWith many more businesses adopting cloud-based systems, the growth of cloud-based cyberattacks likewise grows. It’s estimated that cloud security is the fastest-growing cybersecurity market, growing around 41% from 2020 to 2021.&nbsp;&nbsp;In today's fast-paced environment, with cloud-based systems taking on more corporate workload, businesses are turning to 'zero trust cloud architecture' for enhanced security. This approach, designed to assume a system has been compromised, requires additional verification before granting access to recognised devices, or any device within the perimeter of the network.&nbsp;Keeping on top of cloud security practices is critical, and can include:Monitoring access to sensitive resources. &nbsp;Enforcing strict password requirements. &nbsp;Implementing a sound data backup plan.Leveraging data encryption.&nbsp;What are the most common cloud-based threats?Commonly referred to as the ‘egregious eleven’ by security professionals, these are the most ‘popular’ access points:Data breachesMisconfiguration and inadequate change controlLack of cloud security architecture and strategyInsufficient identity, credential, access and key managementAccount hijackingInsider threatInsecure interfaces and APIsWeak control planeMetastructure and applistructure failuresLimited cloud usage visibilityAbuse and malicious use of cloud services&nbsp;&nbsp;Supply Chain AttacksA recently emerging tactic, supply chain attacks involve the breach of supply chain technology, such as Application Programming Interfaces (API systems), commonly found in the travel industry. This infiltration allows access to source codes, build codes, and other software components. The attackers then exploit these legitimate platforms and applications to disseminate malware throughout the supply chain systems.&nbsp;Considering how often supply chain systems are used within the travel and tourism industry – particularly through API integration – it’s important to know how to reduce the risk of this kind of attack.&nbsp;In the modern travel industry, travel APIs are a powerful tool that many businesses utilise. By allowing different systems to communicate seamlessly, they create a unified platform where customers can easily access all travel products in one place. These API systems are highly effective in helping travel providers create user-friendly systems that stay ahead of hospitality tech trends. It also means travel providers can enhance their business success by increasing their distribution through API integration, offering customised tour packages or itinerary planning, providing quotes, or displaying availability and booking options.&nbsp;However, these systems are also vulnerable to attacks. But hope is not lost! There are many ways to protect against supply chain threats, including:Use endpoint monitoring tools to spot and stop suspicious activity. &nbsp;Stay current with all system patches and updates. &nbsp;Implement integrity controls to ensure users are only running tools from trusted sources. &nbsp;Require admins and other users to use two-factor authentication.&nbsp;RansomwareWhile certainly not a new threat, ransomware attacks have become significantly more expensive in the last few years – with costs expected to reach $265 billion by 2031 - and so continue to present considerable challenges to businesses of all sizes.&nbsp;&nbsp;Ransomware, in essence, is a form of malicious software that restricts access to computer systems until a ransom is paid. This involves utilising malware to seize control of computer systems, retrieve data, files, or sensitive information, and then requesting payment in exchange for restoring access to the original user.&nbsp;Of course, before the ransomware attack can take place, hackers must obtain access to their targets’ systems. The most common methods of infiltration include: &nbsp;PhishingRemote Desktop Protocol (RDP) and credential abuse - wherein hackers use ‘brute-force’ or purchase credentials with the goal of logging into systems to distribute malware.Exploitable software – such as unpatched or out-of-date software.&nbsp;&nbsp;Modern endpoint detection and response (EDR) technology can often protect against ransomware attacks, by stopping the execution of malicious software in the first place. Many businesses also benefit from the setting of cybersecurity parameters, to keep employees from straying too far from safe browsing locations on their corporate devices.&nbsp;&nbsp;The Internet of ThingsIn the realm of technology, physical objects, the 'Things' in 'Internet of Things, are evolving to be more intelligent by integrating sensors, software, and other advanced technologies. As we continue to depend on these interconnected Things to communicate and exchange information online, their vulnerability to cyber threats also increases.&nbsp;While there are multiple ways that smart devices and objects are connected to an online network, some of the most common methods are:&nbsp;&nbsp;Default passwords: Hackers can exploit default passwords often supplied for smart devices, or easily guess reused and weak passwords or access codes for individual or business devices. These are then used to gain access to the device, its data, and facilitate further attacks.&nbsp;Unsecured Wi-Fi networks: public Wi-Fi networks are often unsecured or use weak encryption, and these can be exploited to intercept data.&nbsp;&nbsp;Fortunately, there are ways to protect your devices, including: &nbsp;Having users select secure passwords, changing them frequently, and not sharing this information. &nbsp;Staying current with Operating System (OS) and software updates.Encouraging clients to encrypt their data.Installing antivirus or anti-malware protection.Changing default passwords. &nbsp;Avoiding unsecured Wi-Fi networks. &nbsp;Being cautious of suspicious emails or links.&nbsp;Financial and reputational lossThe repercussions of a cybersecurity breach can have widespread and severe implications for businesses, regardless of their size. Small businesses may never fully bounce back from an attack, and larger businesses could be subjected to penalties, legal action, a decrease in clientele or staff, as well as tarnishing their reputation.&nbsp;For many travel providers, one of the key consequences will be the loss of reputation, which – should the business recover – will involve a long and detailed strategy to recover this reputation both for existing and potential customers. After all, how many people are going to choose a company that, from an external perspective, hasn’t protected its customers?&nbsp;Another main consequence is the disruption to operations following a breach or attack, the consequence investigation that must take place, and the change to business practices after the resolution of the attack. &nbsp;&nbsp;Deepfakes and the escalating threat of simulated contentDeepfakes are a significant threat within the realm of synthetic media, utilising artificial intelligence and machine learning to produce highly convincing videos, images, audio, and text that depict fictional events.&nbsp;Beyond ‘face swapping’ and lip syncing, which can convincingly alter individuals' expressions, deepfakes also create 'puppet master deepfakes,' mapping faces onto different bodies. While content manipulation is not new—with 'cheapfakes' existing for years—advancements in deepfake technology make it increasingly accessible and sophisticated, posing a rising threat.&nbsp;What sets deepfakes apart is their ability to be created with minimal technical skill, complicating the task of discerning authentic content from fabricated material. This evolution represents a direct threat to national security, law enforcement, and society at large.&nbsp;This threat landscape is influenced by various factors, including the growing prevalence of AI-generated content, legal regulations, and public trust in visual media. As awareness of deepfakes increases, malicious actors may accelerate their activities, intensifying risks for vulnerable individuals and organisations across all sectors.&nbsp;&nbsp;Ensuring that your business has strong cybersecurity protection and awareness at all levels is essential to defend against the common cyber attacks mentioned earlier. Seeking expert training and advice from security professionals will help keep your business practices, cybersecurity strategies, and overall understanding of cyber threats current and effective.&nbsp;&nbsp;And for even more understanding of cybersecurity, as vast and ever-evolving as it is, discover more guidance on the Americas Cyber Defense Agency, which 'provides information on cybersecurity best practices to help individuals and organisations implement preventative measures and manage cyber risks.'&nbsp;

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Cybersecurity: The Top Threats To Look Out For

&nbsp;Each year, World Tourism Day is characterised by a specific topical theme, which reflects on important tourism trends in the sector, from the impact of COVID-19 in recent years, 2023’s focus on innovative solutions for ‘people, planet and prosperity’, opportunities to reflect on and rethink how we do tourism to last year’s focus on ‘tourism and peace’.&nbsp;World Tourism Day 2025’s theme, “Tourism and Sustainable Transformation,” highlights the urgent need for tourism to be a catalyst for positive change. Did you know that in February 2024, the General Assembly officially declared 2027 as the ‘International Year of Sustainable and Resilient Tourism’? Consider this a goal to work towards...Why Sustainable Travel Transformation Matters NowWorld Tourism Day 2025 marks a pivotal moment for the travel industry, with the UNWTO’s theme, ‘Travel and Sustainable Transformation’, urging all sector stakeholders to rethink and rebuild tourism for a more sustainable future.&nbsp;&nbsp;For tour operators and online travel agents (OTAs), all working within the global travel distribution system, this is not just a moral imperative but a business-critical priority, as both travellers and regulators demand more responsible, regenerative tourism.The Rising Demand for Sustainable TravelRecent research also highlights a dramatic surge in the global demand for sustainable travel:&nbsp;According to the GSTC, 83% of global travellers believe sustainable travel is vital, and 56% say climate change has influenced their travel choices in the last year.The World Economic Forum shared that 90% of consumers look for sustainable options when booking, with some willing to pay more for eco-friendly choices.The World Travel &amp; Tourism Council (WTTC) reports that Gen Z and Millennials are especially likely to book with brands that have strong sustainability credentials.&nbsp;Not to mention that according to the Sustainable Tourism report by Technavio, the sustainable tourism market is projected to grow by USD 508 billion between 2025–2029; travellers are increasingly conscious, leading the way for a market for whom sustainable travel is not a 'nice to have', it's a must. This underscores the mounting expectation for travel distributors to offer not just greener choices, but transparency and genuine impact.&nbsp;Discover more how Hotelbeds empowers travel distributors to provide and promote sustainable travel experiences here.&nbsp;Transforming Outdated Systems: The Role of Tour Operators and OTAsSustainability in tourism requires more than incremental change—it demands a transformation of the systems, products, and supply chains that shape the industry. Key areas where tour operators and OTAs can lead this transformation include:&nbsp;Product Curation: Prioritising certified sustainable hotels, tours, and experiences, and making these the default choices.Supply Chain Management: Partnering only with suppliers who meet rigorous environmental and social standards.Consumer Empowerment: Providing travellers with clear sustainability information, carbon footprint data, and the tools to make responsible choices.Advocacy and Industry Influence: Using market power to accelerate the adoption of green practices across destinations and suppliers.But when it comes to real-world implementation, occasionally, the sheer scope of sustainability within travel and tourism as a topic and issue is broad enough to feel insurmountable. Here are a few ways that positive impact can be generated through travel experiences, from opportunities to influence traveller choice to ensuring that beneficial experiences are offered to travellers in the first instance:&nbsp;Cultural Tourism and Sustainability: Preserving Authentic Voices and Local HeritageWhether by discovering new cuisines, living with remote rural communities, supporting local business owners and artisans or travelling pilgrimage routes, interest in cultural tourism is skyrocketing. Ensuring that travel experiences are grounded in the heart of a place is also in the interest of travel providers from a success point of view, too:&nbsp;Cultural and historical travel accounts for 40% of all tourism globally.73% of millennials report being interested in cultural and historic places.Cultural tourists spend 38% more per day and stay 22% longer than other traveller types.&nbsp;Many countries and organisations around the world are already showing how it’s possible to balance economic development with retaining vital cultural heritage and sustainable transformations. Here’s how:&nbsp;Urban regeneration – a ‘Special Area Plan’ in George Town, Malaysia, balances conservation with economic development, allowing local owners to restore their homes and set up businesses, while protecting historic buildings from tourism-induced redevelopment.Prioritising native industries – to avoid over-reliance on sole economic drivers, like tourism. For example, in AlUla, investments are being made into native industries such as agriculture. Diversifying the local economy creates increased revenue for residents and lessens the strain on economies that rely on tourism as a main driver of revenue.‘Living heritage’ – the ‘Beirut Housing Rehabilitation and Cultural Creative Industries’ project offers small grants to local artisans, while the regeneration of the historical Mar Mikhael train station aims to reactivate cultural markets and businesses.&nbsp;A key way for travel distribution to incorporate sustainable cultural tourism into the day-to-day, beyond just the integration of a readily available sustainable portfolio, such as you’d get when partnering with Hotelbeds, or offering sustainable travel products via web-based bookings, is to bring local communities to the forefront of experience recommendations.&nbsp;Doing so satisfies the current trend for authentic, experiential tourism in a way that creates a longer-lasting, positive impact for the host community and economy, while also keeping you, as a business, engaged with customer needs. By actively engaging with the local communities, the tourism industry can ensure that the generated revenue stays within the community, where it can have the most significant impact.&nbsp;Promote Travel that Champions SustainabilityTourism offers a great many opportunities to impact and contribute to these goals: through quality tourism training, which invests in education and skills; by investing in sustainable infrastructure; working to further eco-conscious transformation in communities, economies and mindsets including initiatives to decarbonise the sector; investing in innovative travel technology and upskilling tourism’s workforces all around the world.&nbsp;Sustainable tourism is a major focus for the travel industry, with the appetite for sustainability showing no sign of easing: 83% of global travellers believe that sustainable travel is important!For the environment:One of the key concerns not just for the travel and tourism industry but for the wider world within the context of sustainability is single-use plastics. The hotel industry alone generates 150 million tonnes of plastic per year – much of which ends up polluting the oceans.&nbsp;Given this, marine and coastal conservation programs are also a great example of how to promote experiences that satisfy customer needs while abiding by sustainable practices.&nbsp;Real-life example: Based in Cap Ternay research station on Mahé Island - which can be accessed via the Seychelles International Airport for overseas visitors, located near the capital of Victoria – GVI offers several volunteer and study projects where participants can spend their time scuba-diving to help underwater research, snorkelling to collect data on marine life, or even hiking through palm forests.&nbsp;Experiences like these are the perfect example of how distributors can provide sustainable travel experiences, which not only align with the needs and desires of the customer but also benefit the host destination.For local communities:Overtourism is also a unique tourism-induced issue which many popular destinations around the world face. Initiatives like sustainable tourism tax, introduced in the Balearic Island of Mallorca, helps support conservation of this popular destination. While in Kyoto, Japan, has implemented several measures to alleviate the strain of overtourism, including traffic congestion and even using social media to broadcast alternative routes and information for visitors.&nbsp;It’s important that you’re doing your part as travel distributor to promote destinations in a sustainable way. After all, as the gateway for many customers, you’re the one putting travel opportunities into the hands of travellers in the first instance.&nbsp;Discover a wealth of eco-conscious in-destination experiences in our portfolio, including conservation opportunities, regenerative experiences, tours and experiences run by local guides, and much more.&nbsp;Sign up to access our portfolio today&nbsp;Which leads us to our next point...&nbsp;Hotelbeds: Empowering Sustainable Travel for the IndustryAs Hotelbeds, a B2B travel partner for wholesale travel companies across the distribution industry, we’re also part of HBX Group; a leading independent B2B travel technology marketplace, working to remove friction from all key players in the travel and tourism industry – but also dedicated to driving sustainability at scale.&nbsp;Discover more about our sustainability efforts in our recent Sustainability Report here.&nbsp;As part of HBX Group, our Hotelbeds partners benefit from key initiatives and offerings, tailored to contributing to making travel a force for good (and accommodating valuable traveller demands):&nbsp;Sustainable Hotels: Over 40,000 hotels in the Hotelbeds portfolio are independently certified for sustainability – including 5,500 single-use-plastic-free options. This means they have achieved sustainable certification by industry-leading organisations such as the World Tourism and Trade Council (WTTC) and the Global Sustainable Tourism Council (GSTC). What’s more, these sustainable properties are easily found in our web-based travel booking platform using the ‘Sustainable Hotels’ filter, making it easy for our partners to promote sustainable stays.In-Destination Experiences: We curate thousands of eco-friendly tours and activities, from PADI-certified diving centres to conservation-focused excursions, supporting both the environment and local communities.Green Transportation: Our vast range of ancillary services, such as airport transfers and car hire, offers hybrid vehicles and green transfers, broadening sustainable mobility options for travellers.Community Empowerment: Initiatives such as the ‘Think Big Project’ support micro-destinations, such as in Quintana Roo, Mexico, promoting regenerative tourism and the protection of natural and cultural heritage, and empower local communities. While over 2,500 cultural tours and 1,480 nature and wildlife activities promote authentic, responsible travel.Industry Collaboration: Through the Sustainability Hub, launched in June 2024, the company has created a knowledge exchange centre to foster industry collaboration and improve the social and environmental impact of our network of customers, suppliers and partners.&nbsp;Here are just a few further company-wide initiatives HBX Group is driving to champion sustainable product offerings, improve our environmental processes and optimise our contribution to travel as a force for good:&nbsp;Carbon Offsetting and Reduction: This year marks a significant shift in our approach, as we launch a Carbon Emissions Reduction Plan that will include Scope 3 emissions, which represent the majority of our environmental impact; while we've enabled more than 16,000 trees planted and 2,976 tons of CO₂ offset through the HBX Group Forest project.Facility and Sustainablity Campaigns: in addition to our single-use plastic reduction efforts, we have also launched or expanded our marketing campaigns to make it even easier for our partners to book and promote sustainable and inclusive travel, including:Certified sustainable hotels, and dedicated single-use plastic-free campaigns.Hotels which accommodate eco-friendly electric charging points.Accessible hotels for guests with mobility assistance requirements.A new Environmental Management System: a structured framework including new policies, training, evaluation and analysis to improve our environmental operations and procedures as a business.&nbsp;The Path Forward: Practical Steps for Tour Operators and OTAsTo align with traveller demand and industry best practices, tour operators and OTAs should:&nbsp;Integrate Sustainability Filters: Ensure that certified sustainable hotels and experiences are easily searchable and bookable.Educate Travellers: Offer transparent information about the environmental and social impact of different travel options.Upskill Staff: Train teams to understand and communicate the importance of sustainability.Innovate with Technology: Use AI, blockchain, and other technologies to track and reduce the carbon footprint of travel offerings.Champion Regenerative Models: Move beyond “do no harm” to actively improving destinations and supporting local communities.&nbsp;As World Tourism Day 2025 calls the industry to ‘Travel and Sustainable Transformation’, the responsibility - and opportunity - rests with yourselves, as travel distributors. By transforming your offerings and operations, embracing innovation, and partnering with sustainability-focused platforms like Hotelbeds, tour operators and OTAs can lead the way to a thriving, regenerative travel sector that meets the needs of both people and planet.&nbsp;Grow your impact with Hotelbeds, thanks to:&nbsp;Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire - including certified sustainable hotels, eco-friendly transfers, and thousands of single-use plastic-free stays.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent travel marketing campaigns – to assist in the capture of seasonal demand, including dedicated Sustainablity campaigns which showcase conscious options.&nbsp;Become a Hotelbeds partner today&nbsp;

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World Tourism Day 2025: Travel Distributors and Sustainable Transformation

World Tourism Day: How Travel Distributors can Drive Sustainable Transformation in Tourism

&nbsp;Introduction to JOMO TravelThe Joy of Missing Out (JOMO) is an emerging trend in travel, reflecting a shift from the pressure of 'bucket list' tourism to mindful, meaningful, and slower-paced experiences. Unlike FOMO (Fear of Missing Out) – which in travel centres on doing and seeing as much as possible, ticking off popular experiences and going to all the tourist hotspots – ‘JOMO’ travellers are seeking the joy of disconnection, authenticity, and self-care. For travel distributors, this trend signals an exciting opportunity to capture a new segment of purposeful travellers.&nbsp;According to one report, 59% of travellers prioritise relaxation and mental well-being over ticking off sights. This growing segment seeks the joy of disconnecting from the noise – an opportunity for travel distributors to capture high-value, purposeful travellers.&nbsp;&nbsp;In Hilton’s Travel Trends 2025 Report, 1 in 5 travellers said they were planning leisure trips focused on self-discovery or mental health.Meanwhile, a round-up by MSN news shared that 42% of Gen Z travellers identify an all-exclusive experience as their preferred option, enabling them to avoid stress, enjoy the convenience of easy booking, and to experience a sense of luxury.Finally, a survey from Vrbo found that 62% of travelers polled believe JOMO travel reduces stress and anxiety, and 47% said it enhances quality time with loved ones.&nbsp;&nbsp;&nbsp;Why is JOMO Travel an Opportunity for Travel Distributors?JOMO travel demands personalisation and expertise – qualities that travel agents and tour operators are uniquely positioned to offer. A 2023 Skift report found that 66% of travellers value tailored experiences curated by professionals. By focusing on being able to offer personalised experiences, travel distributors can build trust and foster long-term loyalty with clients who value quality experiences. As such, the growing trend of 'the joy of missing out' (JOMO) presents a significant opportunity for online travel agents and tour operators to meet evolving these traveller preferences.&nbsp;Recent research indicates that travellers increasingly seek destinations and experiences that allow them to disconnect, avoid crowds, and embrace slower, more mindful journeys. This shift provides an ideal opening for travel distributors to offer tailored packages and curated recommendations that emphasise solitude, wellbeing, and authentic local experiences – an approach that can differentiate your offerings in a competitive marketplace from travel bookers who may not be able to offer these comprehensive travel plans.&nbsp;Why does comprehensive matter to today's traveller?&nbsp;Well, traveller behaviour is shifting, showing an increasing preference for booking entire trips through a single provider. According to a 2024 Phocuswright report, over 60% of leisure travellers now show a strong inclination towards ‘one-stop-shop' platforms, favouring the convenience and perceived value these providers offer.&nbsp;This directly benefits tour operators and online travel agencies, particularly those renowned for their ability to package flights, accommodation, and experiences into cohesive travel itineraries. As highlighted by other recent studies, travel distributors that invest in seamless travel booking technology and bundled package offerings are capturing a larger share of the market by meeting consumers’ expectations for simplicity and cost savings. In turn, this trend is reinforcing the reputation of established providers who can leverage their wide networks and expertise to deliver comprehensive travel solutions.&nbsp;It is the very nature of travel distribution to get these travel experiences into the hands of the end customer in a streamlined manner; but it is via unique partnerships, such as with Hotelbeds, which position travel distributors in a competitive place in the market, with the ability to sell experiences with exclusive rates and availabilities as a result of strategic partnerships such as the conditions that benefit our Hotelbeds partners.&nbsp;&nbsp;How Can Travel Distributors Support JOMO Travellers?JOMO travellers want deep, enriching journeys: wellness retreats, nature escapes, and cultural immersions; in fact, it's estimated that around 44% of travellers seek trips that support their mental and emotional health.&nbsp;Travel distributors can leverage in-depth destination knowledge, exclusive supplier relationships, and local insights to provide:Access to unique, less-crowded accommodations and experiences.Seamless arrangements for transportation, tours, and in-destination services.Stress-free, flexible itineraries adapted to clients’ pace and preferences.Ongoing support throughout the trip for true peace of mind.&nbsp;When travellers are looking to do less, choosing the right accommodation, activities, and destination becomes even more important. If you want to save time on research, choose a B2B travel booking partner like Hotelbeds. You’ll find thousands of JOMO-friendly, personalised travel solutions all in one place to help you capture this audience.How Hotelbeds Empowers Distributors to Capture the JOMO MarketHotelbeds, as part of HBX Group, a leading player in the B2B TravelTech space, offers a comprehensive portfolio and tools designed to help competitively position travel distributors across the global distribution industry:Access to a vast portfolio of accommodation types, including boutique hotels, eco-resorts, and rural retreats - 250,000+ hotels and resorts for travellers to choose from, across 170+ countries.In-destination experiences such as wellness activities, guided cultural tours, and unique local excursions – 23,000+ opportunities for the immersion travellers are prioritising.Flexible booking options, seamless transport solutions (including transfers and car hire), and the ability to customise packages.An intuitive, powerful travel booking platform that empowers web-based distributors to curate trips matching the slow, mindful ethos of JOMO travellers.Tailorable API services – including hotel API and experience API solutions for fast, reliable integration and product selling.Reliable, consultative support for partners, enabling a truly personalised approach to client needs.&nbsp;Discover more about how we serve travel distributors just like you here, or enquire about how our products and services for travel distributors can help you expand your business success by signing up and starting the conversation with us.&nbsp;Sign up with Hotelbeds today to get started&nbsp;The Significance of JOMO Travel for the Future of Travel DemandThe rise of JOMO mirrors wider shifts toward sustainability, authenticity and wellness – with increasing focus on ‘longevity’ wellness as the new ‘it’ trend for wellbeing tourism. As travellers become more conscious of over-tourism and prioritise meaningful connections, the demand for slow travel, eco-friendly stays, and mindful itineraries will continue to grow.The rise of emerging destinationsAccording to the WTM Global Travel Report, today’s travellers are seeking “the next best thing.” For operators and online travel agents, this trend presents an opportunity to highlight emerging, less crowded destinations as attractive alternatives to mainstream tourist hotspots; so-called ‘detour destinations’. These destinations appeal to travellers seeking space, tranquillity, and authentic discovery - qualities that can be showcased in curated packages and marketing campaigns.&nbsp;Further studies, such as research conducted by the World Travel &amp; Tourism Council, support this shift towards travel that veers away from overcrowded, heavily visited destinations suffering from overtourism, with an estimated 69% of travellers actively seeking quieter destinations as a priority.&nbsp;For tour operators and online travel agents, aligning offerings with these evolving traveller preferences means staying ahead as the industry shifts from quantity-driven tourism to quality-driven, personalised experiences.Growing interest in sustainable travel experiencesModern travellers are choosing fewer, higher-quality experiences over fast-paced trips. According to Statista, 80% of global travellers consider sustainability to be an important factor when travelling, with younger travellers in particular (age 16-24) expressing a willingness to change their habits to become more environmentally friendly (50%). Similarly, the Global Sustainable Tourism Council (GSTC) shared that 67% of travellers actively seek accommodations with green certifications or proven sustainability practices.&nbsp;For tour operators and OTAs, this shift means there is growing demand for longer stays, unique eco-conscious accommodations, and experiences that support local communities. A 2022 report by the World Travel &amp; Tourism Council highlighted that travellers are increasingly interested in immersive, community-based tourism, with 59% preferring activities that give back to local economies. Positioning these offerings as sustainable choices benefits not only the planet and destinations but also strengthens customer loyalty and brand reputation by catering to the expectations of today's traveller.&nbsp;Fortunately, our Sustainable Hotels Programme, offered due to our being part of HBX Group, provides instant access to certified sustainable hotels and resorts via either our web-based booking platform or by integrating our portfolio offering through our comprehensive API services for travel.&nbsp;&nbsp;The Sustainable Hotels Programme was established to provide hotels worldwide with a platform to demonstrate their commitment to transforming travel, catering to the growing importance of conscious travel choices for consumers, and facilitating the integration of sustainable options into the booking process for our registered partners.&nbsp;To appear in our Sustainable Hotels Programme all hotels will have achieved one form of sustainability certification or another, by:Implementing the 12 basics of sustainability defined by WTTC. These basics include Measure &amp; Reduce Energy Use, Measure &amp; Reduce Water List, No SUP water bottles, Bulk amenity dispensers or Community Benefit, among others.Providing evidence of these sustainability efforts to their verification partner, to comply with the Basic Hotel Sustainability standard.Working with a Certification Body towards achieving full GSTC requirements compliance, the highest social and environmental standards on the market.&nbsp;Discover more about how we help travel businesses promote sustainable travel - and sign up to capture even more conscious travellers today.&nbsp;Become a Hotelbeds partner today&nbsp;Intersection of travel with wellness and mindfulnessHilton’s Travel Trends Report identified ‘soft travel’ as a key trend, with more than 1 in 5 travellers seeking trips focused on self-discovery, mental health, or accessible adventure travel; outdoor experiences that are less ‘high-octane’ than traditional hard adventure travel.&nbsp;&nbsp;Nature tourism is experiencing a significant rise in interest among today’s travellers, and as such, a higher number of travellers across demographics are enjoying ‘soft adventure travel’-nature-based travel experiences that prioritise comfort and pleasure over extreme thrills. This type of travel combines an exploratory itinerary with leisure or wellness activities, providing an experience-led approach - an element of travel that is vital to today’s traveller. Cater to nature tourism demands by exploring some of the key nature travel and adventure travel trends popular for today’s traveller, from astro-tourism and dark-sky travel to ‘soft adventure’ and hands-on immersion.&nbsp;Tour operators and OTAs can respond to this demand by curating packages that emphasise rest, wellness, and spontaneity - whether that’s through wellness retreats, spa days, relaxing beach experiences, a remote destination hotel where the focus is on slowing down, or cultural wellness experiences which allow travellers to immerse themselves fully in the culture of their chosen destination.&nbsp;&nbsp;Furthermore, ‘longevity’ wellness is a new sub-trend within the wider wellness tourism industry, and certainly one that intersects with the desire to reconnect with the mind and body, when it’s possible to find high-tech wellness programmes in medical spas, retreats, and wellness centres around the world. These programmes could be related to beauty, fitness, anti-aging, or mindfulness, helping clients reach their wellness goals.&nbsp;Other latest findings also suggest a strong overlap with wellness tourism:78% of travellers want the freedom to be spontaneous on their holidays.60% are happy to spend their days relaxing by the pool or beach.71% want to feel pampered during the holiday.&nbsp;&nbsp;Causes Behind the Surge in JOMO TravelPandemic-era restrictions prompted a 33% increase in interest for rural and nature-based getaways (Airbnb, 2021) and sparked a re-evaluation of what matters most in travel, as seen with the recent significant rise in nature tourism and nature-based experiences.&nbsp;Many travellers also now seek to avoid crowded attractions, what with the rise of overtourism, opting instead for deeper local engagement and personal well-being, with experience-led travel at the forefront of consideration for travellers across demographics. Additionally, increased awareness of sustainability and its importance within travel and tourism, coupled with social movements around mindfulness and well-being, is fuelling the popularity of JOMO travel and the desire for more intentional getaways. In fact, the Global Wellness Institute reports that the wellness tourism market is projected to reach $1.1 trillion this year, driven largely by travellers prioritising self-care and slow travel.&nbsp;All of these factors – and many more – are contributing to the shift towards travel that encourages deep introspection, a refusal of the ‘bucket-list’ mindset and a prioritisation of immersive experiences.&nbsp;&nbsp;However, travel remains deeply personal, and as such, it’s impossible to offer generalised experiences that cater to each traveller’s unique understanding of what they need. This is where being able to provide comprehensive and varied travel opportunities benefits travel distributors, with strategic partnerships bolstering an impressive portfolio that accommodates the desire of today’s traveller for cultural immersion and self-reflection all neatly packaged into a product that can be bought seamlessly with minimal hassle.&nbsp;JOMO travel is more than a trend – it’s a shift toward purposeful, high-value experiences. Tour operators and OTAs who embrace JOMO will meet evolving traveller needs and create lasting value; but embracing JOMO means not only meeting new traveller expectations, but also creating lasting value and differentiation in a crowded marketplace.&nbsp;Partnering with a B2B travel partner like Hotelbeds offers you as travel distributors the opportunity to capture a larger share of the market as you can provide the right product, at the right price, at the right time, to travellers across the world. Equip your business with the products, tools and connections needed to thrive in the era of JOMO travel!&nbsp;&nbsp;Sign up with Hotelbeds today to get started&nbsp;&nbsp;

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why should travel distributors embrace JOMO travel

Travel Trends: Why Travel Distributors Should Embrace the 'Joy of Missing Out'

&nbsp;Travellers don’t want to wait; they expect instant, accurate results when searching for hotels or packages. Behind the scenes, the Hotelbeds Cache API makes that possible.Travel APIs: What is our Cache API?Let’s say you’re a travel distributor working with Hotelbeds, and you offer thousands of products across your website, mobile app, and third-party platforms. You need to quickly show prices and availability for all these products at the same time, without sending a separate request to Hotelbeds for each search. That’s where the Cache API comes in.&nbsp;With the Cache API, you can download Hotelbeds’ data files and store them locally in your own system. This way, your customers enjoy faster search, while you provide a better user experience.&nbsp;Why are Cache APIs important for the travel industry?If you’re managing large amounts of traffic, publishing on third-party websites, or building packages that need instant price and availability data, a Cache API can help. Here are some benefits of using it:Speed and efficiency: You’ll display availability and pricing information instantly, without waiting for live API calls.Better user experience: Customers see accurate, instant results, which keeps them engaged.Reduced load on backend systems: You minimise repeated live queries and store key information on your local system.Dynamic package content: You can use Cache APIs across hotels, transfers, and activities to offer personalised travel packages.Improved conversion rates: Your users are more likely to complete the booking when the experience is fast and reliable.Cost savings: Fewer live requests reduce the operational costs.&nbsp;Discover more about our travel APIs with an introduction to Hotelbeds' API services and integrations for hotel APIs and experience APIs here.&nbsp;What are the roles of the Hotelbeds Cache API?On Hotelbeds, you’ll find Cache APIs across three products: Hotels, Activities, and Transfers. Let’s take a closer look at each:Hotels Cache APIWith Hotels Cache API, you’ll have access to all the hotel prices and availability on Hotelbeds, so you can create travel packages or upload the data on third-party platforms.&nbsp;When using the Hotels Cache API, you have two options:1. Retrieving all the Hotelbeds filesThis workflow retrieves all available data from Hotelbeds and replaces your existing data. You’ll receive the files in a .zip format. Once unzipped, you’ll be able to access and load the full dataset into your system. The process is simple and straightforward, but keep in mind that you’ll have larger downloads.&nbsp;This is recommended for the first setup, full refreshes or fixing data mismatches.&nbsp;2. Managing only the updatesThe second option is to update instead of replace. This is useful when you want to update some parts of the data and don’t want to overwrite the unchanged parts. If you choose this option, you’ll have smaller downloads, but a more complex workflow.&nbsp;This is recommended for ongoing updates after initial setup to keep data fresh. Updates can be requested once per hour.&nbsp;Transfer Cache APIWith the Transfers Cache API, you can download data such as currencies, vehicle types, pickup points, routes, terminals, and more. For example, if you’re showing airport transfer options, you can preload all relevant routes and pickup points so your users get instant search results without waiting.&nbsp;This data is delivered via HTTPS GET requests, and responses come in JSON format, so it’s easy to work with using most modern programming languages.Activities Cache APIThe Activities API allows users to map all of the activities listed as 'active' in a destination. This API does not provide any price or availability information, but forms a vital component of our API Suite by allowing our partners to accurately determine which activities are active, and therefore sellable, in each of the destinations we offer.&nbsp;Speed up your travel business with our Hotelbeds API SuitePartner with Hotelbeds to use all our API solutions: our Cache API for fast, up-to-date pricing and availability, the Booking API for real-time reservations and confirmations, and the Content API for hotel and activity details like descriptions and images.&nbsp;Our travel API services, gathered together into our powerful API Suite offer these three solutions to empower your business and activate an optimised travel booking process and experience for both your business and end customers.&nbsp;Depending on your company’s size and scope of operations, you can pick the right framework to integrate into your existing system, with an API solution that can be tailored to your exact needs.&nbsp;Sign up today to discover a faster, more intuitive booking experience which reduces end-to-end friction.&nbsp;

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travel tech solutions: benefits of a travel cache API hotelbeds

Travel Tech Solutions: What are the Benefits of a Powerful Cache API?

&nbsp;As we look ever-forwards in the travel industry, the trend of solo travel is projected to offer significant opportunities beyond just today's demand. In fact, recent reports suggest that around 76% of Gen Z and Millennial travellers plan to embark on solo travel experiences this year, while 56% of solo travellers as a whole demographic would rather opt for a shorter weekend getaway, rather than a long-haul trip.&nbsp;&nbsp;And while independent travel itself is not a new concept, the rise of solo travel as a key travel trend for this year and beyond can be in part attributed to the fallout of a post-pandemic traveller. Many people across the world became more comfortable with our own company, and this has given rise to a modern traveller more at ease, and more likely to, put their own aspirations and desires over the challenges of organsing travel experiences that cater to a group, or even a partner. This demographic is not just looking for adventure, but also desiring tailored experiences that foster connection and creativity.&nbsp;The rising trend of solo travel is reshaping the travel landscape, presenting a significant opportunity for tour operators and travel distributors. With more individuals seeking independence and personal growth through their journeys, accommodating solo travellers is essential for travel distributors looking to stay competitive in the travel industry.&nbsp;&nbsp;By embracing this trend, travel distributors can expand their offerings, attract a diverse clientele, and enhance customer satisfaction, ultimately leading to increased bookings and loyalty.&nbsp;For travel distributors, the value lies in understanding the key driving factors behind this demand, to better capitalise on the solo travel market in today's landscape. Discover some of the key motivators for solo travel below, alongside some travel experience recommendations you can apply to your own business models and offerings in order to attract and retain today's solo travel market.&nbsp;&nbsp;And to level-up your appeal, partnering with Hotelbeds, as part of HBX Group, a leading TravelTech ecosystem player, allows you to empower choice for end travellers as a result of our powerful travel booking solutions, expansive portfolio, and real-time travel insights. Sign up today to join the Hotelbeds network.&nbsp;Key Drivers of Solo Travel in 2025Growing Demand for Personal DevelopmentAround 70% of millennials and Gen Z reported that travel helps them grow personally. This desire for self-discovery and empowerment is prompting more individuals to embark on journeys alone.&nbsp;This trend is particularly evident among younger generations who prioritise experiences over possessions and seek opportunities to connect with themselves and the world. It’s been proven that Gen Z and Millennials, for example, would rather spend on travel than anything else. This is a key indicator of the importance of travel not only as a hobby or a way to spend time, but also to further their lived experiences and express themselves. A recent study by Booking.com also supports the idea that many solo travellers are motivated by the desire for self-growth and exploration, noticing an uptick in parents embracing child-free trips.Experiential and Interest-Based TravelTravel has become much more experience focused, which lends itself well to solo adventures. Recent travel trends support this, seen in the propulsion of niche tourism into more mainstream travel motivators – such as the boom in ‘gamification’, arts-focused tourism, sports travel and music tourism – but also the continued demand for authentic interactions and meaningful activities tailored to each individual traveller. Gone are the days of ‘checkbox’ travel. Today, travellers want personalised, bespoke experiences focused on proactive travel, not passive sightseeing.Digital TransformationWith 85% of travellers citing online resources as crucial for planning their trips, technology has made solo travel more accessible. With access to vast resources, travel forums, social media communities, and accommodation solutions, individuals travelling alone can feel secure and supported as they navigate new environments. Plus, websites and mobile apps offer instant information and booking options.Growing Demand for Female Solo TravelSafety and planning are key for female solo travellers, with destinations like Japan and Portugal being popular choices, and increasingly available resources to help with planning and safety precautions.&nbsp;Popular travel trends have included ‘MeMoons’, solo honeymoons which are becoming increasingly common for today’s female solo travellers. Citizen Femme’s The Future of Female-Led Travel: 2025-2030 Report also highlights that self-discovery and experiential travel are key driving forces behind solo female travel, in line with wider solo travel motivators. A key example from this report highlighted the success of Discover Africa, a luxury safari company, who reported that their solo travel enquiries had doubled, and that women made up 70% of those bookings.&nbsp;&nbsp;Luxury travel lends itself well to solo travel, and can form a key consideration for travel distributors wanting to capitalise on female solo travel, due to the bespoke, inherently personal and customer-centric approach of these experiences.Unique and Authentic ExperiencesThere is a growing desire among solo travellers for unique, immersive experiences that allow them to engage with local cultures. This has led to an increased demand for personalised tours, culinary experiences, and authentic cultural exchanges.&nbsp;According to research from Forbes, 78% of solo travellers prefer immersing themselves in local cultures rather than sticking to traditional tourist spots. Tailoring experiences to include local interactions and unique adventures will attract this demographic.Mental Health AwarenessThe desire for mental wellness through travel has surged, with 64% of recently surveyed travellers indicating that travel helps to alleviate stress. As mental health continues to be a focal point for many, the therapeutic aspects of solo travel will drive more individuals to explore alone, to recentre themselves, engage in meaningful interactions with others, and disconnect from the often tiring and demanding roles and responsibilities of everyday life.&nbsp;How Travel Distributors Can Capitalise on the Solo Travel TrendCurate Tailored Packages: Distributors should create exclusive packages for solo travellers, featuring customisable itineraries, social activities, and unique experiences. Highlighting the option to join smaller group tours or workshops can enhance the social aspect of travelling alone.&nbsp;Emphasise Safety and Flexibility: In a time where safety remains a concern, offering detailed information on health measures implemented at accommodations, along with flexible booking options that allow easy changes, will be crucial in attracting solo travellers.&nbsp;Leverage Technology: The use of digital tools can enhance the solo travel experience. Offering apps that provide real-time support, local guides, and traveller networking opportunities can ease the concerns some may have about travelling alone.&nbsp;Provide Local Insights and Recommendations: Establish partnerships with local guides to offer authentic experiences that connect solo travellers with their destinations. Promote accommodations known for being solo-friendly, highlighting shared spaces for socialising or activities, such as co-living spaces or local dining bars where travellers can mingle.&nbsp;Market to Diverse Demographics: Recognise that solo travel is not only popular among young adults! Research indicates that solo travel spans various age groups, including seniors and working professionals seeking escapes. Create and promote marketing campaigns that speak to different demographics, including seniors, parents, and professionals from all different walks of life and markets.&nbsp;Safety Concerns and Support Systems: A recent study found that 61% of solo travellers prioritise safety when choosing their destinations and accommodations. Travel distributors need to emphasise safety measures, flexible cancellation policies, and 24/7 customer support in their offerings, as well as additional security like comprehensive travel insurance.&nbsp;Recommended Travel Experiences for Solo TravellersAs travel distributors, consider the following experiences and how these can be tailored to each solo traveller’s unique preferences. Consider these overarching travel types in relation to where your unique growth opportunities lie, either in the partnerships you have, the products you offer, or the packages you curate:&nbsp;Culinary Classes and Food Tours: Engage solo travellers by offering cooking classes with local chefs or curated food tours to explore regional delicacies, allowing for both culinary knowledge and social interaction.&nbsp;Wellness Retreats: While wellness-focused travel is certainly not a new consideration or travel motivation in the industry, its popularity is once again on the rise, with key considerations shifting towards preventative healthcare and ‘longevity’ wellness.&nbsp;You might offer package trips and recommendations that include yoga, meditation, and health workshops, catering to travellers looking for rejuvenation and reflection. For travellers who are looking to engage in ‘longevity wellness’, why not consider ‘high-tech’ wellness programmes? Medical spas, retreats, and wellness centres are available all around the world, with some forming ideal destination hotels for travellers looking to escape, unwind and detox. These programmes could be related to beauty, fitness, anti-ageing, or mindfulness, helping clients reach their wellness goals.&nbsp;Adventure Experiences: Offering those travelling solo a chance to experience the authentic natural beauty of a destination coincides with the noticeable rise in nature tourism and nature adventure tourism. Suggest experiential trips which uncover natural landscapes, or activity-focused packages like hiking, cycling or water sports, just as a few examples, where travellers can both challenge themselves and meet like-minded individuals.&nbsp;Prioritising accessible adventure also aligns with today’s shift towards ‘soft adventure’, a key sub-trend within adventure travel, with such activities like wildlife watching, hiking and cycling accounting for 72% of the market share! Many are seeking unique experiences such as wildlife watching in the Galapagos Islands, hiking in Madeira, or exploring Costa Rica, just as a few examples!&nbsp;Cultural Immersion Experiences: Create itineraries that delve into local traditions, arts, and crafts, enabling solo travellers to connect with the local community meaningfully. Consider the benefits of offering alternative destinations, or ‘detour destinations’ to travellers who are looking for meaningful experiences, as a chance to get away from the crowds and get under the skin of their destination of choice.&nbsp;Socialising Opportunities: Group travel comprised of solo individuals can help to encourage solo travellers connect through organised outings or events, such as city tours or group dinners, fostering a sense of community while travelling. Group travel like this also allows for individual itineraries for more independent travellers, or the comfort and security of like-minded travellers for those travelling solo for the first time.&nbsp;Solo-Friendly Accommodations: Partner with and offer hostels and boutique hotels that offer shared spaces, communal activities, and solo-specific amenities, ensuring comfort and connectivity for those travelling alone. This is where having an expansive portfolio of accommodation options at your disposal offers valuable benefits – such as the 250,000+ hotels we offer as Hotelbeds.&nbsp;Plus, with everything from eco-friendly lodges to 5* luxury and budget-friendly options on offer, you can better meet the needs of solo travellers in today’s landscape, no matter their personal preference or chosen destination.&nbsp;Destination Recommendations for Solo TravellersEurope: Many are drawn to Europe for its history, culture, and ease of travel. Specifically, countries like Portugal, Italy, and Spain are experiencing a surge in solo traveller interest.Asia: Japan, Thailand, and India are also highly recommended for solo travellers.Other Destinations: Iceland, Australia, New Zealand, Canada, and Egypt are frequently mentioned as great places to explore solo.&nbsp;The evolution of solo travel into 2025 presents a fertile ground for travel distributors willing to adapt to new consumer demands. By embracing the drivers behind this trend and adjusting offerings accordingly, tour operators and OTAs can create experiences that resonate with solo travellers.&nbsp;Focusing on safety, flexibility, and authentic engagements is essential in capturing this burgeoning market and will position your brand as a leader in providing enriching travel experiences for individuals venturing out on their own.&nbsp;Not to mention, increasing the scope of your offering as a travel distributor is a key factor when it comes to attracting, and retaining, today’s solo traveller. As personal as travel is, it’s critical that you’re able to provide the depth and breadth of travel experiences that today’s independent traveller is looking for.&nbsp;With 250,000+ hotels in 170+ countries in our portfolio, thousands of direct contracts for competitive rates, as well as exclusive rates and availabilities, alongside 23,000+ experiences, global transfer routes and car hire services, our portfolio provides you with the travel products required to meet the needs of today’s, and tomorrow’s, traveller.&nbsp;Discover more about our Hotelbeds offering as part of HBX Group, a leading TravelTech ecosystem, here.&nbsp;&nbsp;

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solo travel demand drivers in 2025 hotelbeds

Travel Trends: What Are the Key Trends Driving Solo Travel Demand in 2025?

&nbsp;In today’s dynamic travel landscape, the importance of inclusivity and accessibility is paramount for travel distributors aiming to maintain profitability, relevance, and long-term success.&nbsp;As the demographic of travellers continues to evolve, so does the demand for travel experiences that cater to diverse needs, preferences, and abilities. Meeting this demand is no longer just a matter of corporate responsibility; it is becoming essential for business viability. Not only this, but with the recent implementation of the EU Accessibility Act (EAA) in June 2025, the accessibility of both physical and digital products sold by businesses in the EU are under increasingly regulated legislation.&nbsp;It’s demonstrably proven that prioritising accessible travel - making the entire journey, from booking to in-destination experiences and post-booking inclusive and enjoyable for all - has a significant impact on customer loyalty and positive brand reputation for businesses authentically engaging in these inclusive practices. Businesses can also benefit from unlocked growth opportunities and an increasingly diverse travel ecosystem.&nbsp;What is the European Accessibility Act (EAA)?The EAA, originally codified into law in 2019, aims to 'resolve discrepancies' in accessibility requirements and accommodations concerning the sale of products both online and in-person.&nbsp;&nbsp;In relation to travel, a few examples of the impacted products and services include:Consumer-facing websites and apps.Point of sale devices and self-service kiosks.Delivery of transport service information, including real-time travel information.Electronic tickets and electronic ticketing services.&nbsp;In many nations, organisations covered by the EAA must also publish an accessibility statement which contains, amongst other facts, information about the functionality of a product or service, proof of this product or service's technical accessibility, and how the product or service meets the EAA's requirements.&nbsp;The benefits that regulated accessibility will bring to businesses can vary, but are proposed by the EAA website to include:&nbsp;Cost reductions as a result of common rules around accessibility in the EU.Easier cross-border trading.More market opportunities for their accessible products and services.&nbsp;For travellers, increasingly regulated accessibility for products and services means:&nbsp;More accessible products and services in the market.Accessible products and services at more competitive prices.Fewer barriers when accessing transport, education and the open labour market.More jobs where accessibility expertise is needed.&nbsp;While this legislation is for business conducted in the EU, the increasing measures to prioritise and regulate accessibility is a clear indicator that this should, and will, be a key consideration for the travel industry going forward - and a critical purchasing factor for customers, too.&nbsp;So, why is it beneficial to accommodate accessibility demands across the entire travel industry - from initial searches, to booking, and in-destination experiences?&nbsp;&nbsp;Cater to an untapped segment of the travel industryThe financial implications of adopting inclusive practices are compelling and far-reaching.&nbsp;&nbsp;The demand for accessible travel options is growing rapidly, with an estimated market worth of over $58 billion in the United States alone, and according to the World Health Organisation, over a billion people worldwide experience some form of disability, representing a potentially underserved segment with a huge spending power.&nbsp;The accessible travel market - comprised of people with disabilities, their families, and friends - is a significant and often under-tapped segment, as shown in these thought-provoking findings in a recent accessibility and inclusivity-focused report from Expedia Group:&nbsp;71% of underserved travellers state a preference for brands that support diversity and inclusion, compared to 62% of the general population.73% are more likely to book again with brands that promote inclusive practices, compared to 62% of the general population.76% believe it is important to see themselves reflected in travel ads and promotions, compared to 69% of the general population.&nbsp;Businesses catering to the needs of this demographic can substantially boost their revenues by accommodating a larger audience. Ignoring this potential customer base equates to leaving money on the table.&nbsp;For example, our growing portfolio of accessible hotels are easily identifiable in our Booking Platform as a result of a tailored filtering system, which allows our web-based partners to quickly refine for accommodation options that cater to specific accessibility needs. Currently, we offer over 135,000 accessible hotels, a number which is consistently expanding as a result of dedicated acquisition campaigns to increase our offering, and the importance of serving accessible experiences for all travellers.&nbsp;Sign up today to scale your accessible hotel offering&nbsp;&nbsp;Contribute to a more equitable approach to travel sellingOf course, the wide-ranging nature of inclusivity means that considering how to equitably accommodate such a complex multitude of lived experiences, requirements, and considerations is a significant undertaking.&nbsp;However, the following stastistics highlight just how important it is for travel distributors, sellers and providers to consciously become more equitable, to ensure that accessibility and inclusivity is a priority:73% of luxury travellers from diverse backgrounds don’t feel that the travel industry is inclusive, according to Uwern Jong, editor-in-chief of OutThere magazine, speaking at World Travel Market 2024.Only 0.9% of ads feature people with disabilities, according to Dom Hyams, CEO of Purple Goat Agency at World Travel Market 2024.42% of underserved travellers feel limited by their identities when planning travel.An average of 5+ hours of extra time is spent researching inclusive trips – including to ensure services and destinations are safe, welcoming and accessible.Only 16% of travellers feel that travel advertising and promotions represent them authentically.71% of underserved travellers say it is important that travel company staff be well-trained on diversity and inclusion issues and topics.Nearly 3 out of 4 underserved travellers are more likely to book with companies demonstrating a commitment to diversity and inclusion.&nbsp;This becomes even more apparent when you consider that, as just one segment of the vast traveller base, research shows that the disabled traveller base could be as much as 1.5 billion people globally, representing a total spend of over $10 billion per year.&nbsp;&nbsp;As just one part of the vast audience of underserved travellers, this highlights the significant power and opportunity that the entire market of underserved travellers presents, and the scale of the opportunity for travel distributors to help create a more equitable travel industry but consciously serving these travellers with accessible, inclusive travel experiences as a part of your business strategy. And especially for European travel profesionals, accommodating accessible travel as a key segment is a necessity, as a result of the European Accessibility Act.&nbsp;Key considerations for travel distributors for inclusive travel:Promote travel packages that celebrate local cultures and provide authentic experiences for all travellers, as this encourages a more equitable approach to tourism.Broaden your market reach and customer base by catering to a wider spectrum of audiences and underserved communities – cultural heritage is a key selling point for traveller experiences, and presents a significant opportunity for sellers and local communities.While underserved, diverse traveller segments make up the core customer base, not the minority. This is an important factor to remember when considering why inclusive travel experiences need to be the norm when it comes to core travel offerings, how travel is marketed, and the type of experiences travellers can book.&nbsp;Accommodating shifting traveller expectationsToday’s consumers are not just seeking picturesque destinations; they are looking for experiences that resonate with their values of inclusivity and social responsibility.Within the context of inclusive travel, some key traveller demands and shifting demands include:Meaningful travel – from local immersion, whether that’s the local culture and community, to slow travel and purpose-driven travel.From aesthetics to authenticity – no longer satisfied with ‘surface-level tourism’, travellers want to support businesses and destinations that reflect their values of inclusivity and social responsibility.Sustainability – from seeking out plastic-free travel, to a focus on nature tourism, to an overall reduction in the negative impact of tourism for both the environment and on local communities/infrastructure.Diverse experiences and destinations – today's traveller wants to head ‘off the beaten path’ in ‘detour destinations’ and immerse themselves in the local culture while they’re there.&nbsp;With this in mind, when travel companies prioritise accessibility and inclusivity, they send a powerful message that they value all customers, regardless of their backgrounds or circumstances.&nbsp;Not only this, but the travel and tourism sector as a whole has a unique opportunity to promote tourism offerings that are available and accessible for all. This links to the more equitable approach to tourism, wherein key players focus on creating, promoting and selling experiences that cater to diverse needs. Doing so also increases the likelihood of tapping into new market segments and new streams of revenue by expanding the appeal to more customers.&nbsp;For example, with the increased demands for authenticity within the travel experiences from today’s traveller, there lies a significant opportunity for travel distributors who are willing to promote experiences which celebrate cultural understanding.&nbsp;But from an economic perspective, other key opportunities include creating employment roles for local communities around the world, especially for marginalised groups. In fact, successfully launched accessibility initiatives have been shown to increase local income in destinations by over $5,500 per capita per annum, according to a recent report by Trip.com Group.&nbsp;This, in turn, cultivates a perception of trust and loyalty, making customers more likely to choose a brand that aligns with their ideals over competitors. Which leads into our next point...&nbsp;&nbsp;Building brand loyalty and reputation at the point of bookingWhen travellers feel seen, heard, and respected, they are more likely to become loyal customers and recommend the business to others.&nbsp;Of course, accessibility is critical at all points of the travel experience, but the booking journey remains one of the most essential when it comes to making a positive impression on potential customers and creating a more loyal, engaged customer base.&nbsp;When considering the booking journey and how accessibility plays such a large part of this, the recent launch of the European Accessibility Act (EAA) becomes so prevalent.&nbsp;This law has been put in place to ensure products and services, including digital products, websites and apps, are accessible for all, within member states of the EU.Why is accessibility relevant to the booking journey?This decision-making journey is also impacted by several key factors in relation to the display of travel products.&nbsp;&nbsp;Around 72% travellers indicated that high-quality photos depicting accessibility facilities significantly influenced their booking choices. While limited information on the accessibility of hotels, transportation and attractions caused frustration, and dissuaded a booking.&nbsp;This highlights the importance of ensuring that all products and services, including websites and apps, are accessible for all, and promoted in a way that prioritises equal access. Not only for an equitable approach to travel selling, but for the benefit of these travel businesses as well, considering the weight that these factors have on the booking journey.&nbsp;In addition, as awareness of the importance of accessibility continues to rise, companies that embrace inclusive practices are likely to attract a broader audience, benefiting from positive word-of-mouth marketing and customer advocacy.&nbsp;Why? Research shows that 46% of travellers with disabilities consider user reviews and recommendations from peers vital for making informed decisions. In fact, testimonials from individuals with similar experiences enhance the decision-making process for 63% of respondents.&nbsp;Customer advocacy is one of the most influential and impactful methods of positively influencing your business reputation (and vice versa). So, giving high consideration to accessible needs during the booking journey can boost customer satisfaction and therefore retention, which ultimately leads to increased business growth and market share.&nbsp;This not only improves your business reputation for existing and potential customers, but also allows you to remain competitive. As social consciousness surrounding travel grows, consumers increasingly expect companies to demonstrate a commitment to responsible and inclusive practices.&nbsp;In a world where consumers are increasingly making choices based on values and inclusivity, prioritising accessible and inclusive travel is not just good ethics; it’s a smart business strategy.&nbsp;&nbsp;Why Offer Inclusive Travel?In summary, for travel distributors seeking continued growth and success, embracing inclusive and accessible travel experiences is not merely an ethical choice; it is a strategic business imperative.&nbsp;By prioritising inclusivity, companies can effectively meet the evolving needs of today’s diverse traveller demographic, ensuring sustained profitability and relevance in the competitive travel market.&nbsp;By offering accessible travel options and prioritising accessibility and inclusivity, you demonstrate not only a commitment to social responsibility but also tap into a growing and often underserved demographic.&nbsp;Investing in inclusivity and accessibility is not just a means to enhance customer satisfaction; it is a pathway to secure a vibrant and thriving future in the travel industry.&nbsp;Sign up today to scale your accessible hotel offering&nbsp;

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why is inclusivity and accessible travel the way forward

Industry Insights: Why Is Inclusive Travel the Way Forward?

&nbsp;About lastminute.comlastminute.com is a powerhouse in the dynamic holiday package sector, having positioned itself as a leading European travel tech player in its market over the last decade. Benefiting from an iconic, household brand and a rich portfolio of vertical brands to supplement it, and the power of being a fully licensed European tour operator, lastminute.com meets the needs of many diverse travellers.&nbsp;Travellers can search for and book flights, hotels, dynamic holiday packages (DHP) and a wide range of services on lastminute.com’s web-based booking sites and apps. They not only offer highly convenient booking options, but personalised travel experiences, traveller protection and deals.&nbsp;The Challenge: What did lastminute.com need to increase their holiday offering?lastminute.com’s key objectives were to improve its positioning within its core markets and to become an expert in dynamic packages, offering comprehensive travel experiences to a broad, international travel market.We spoke to Martin Kleinman, Supply Director &amp; Chief Commercial Officer for lastminute.com at HBX Group’s MarketHub Europe summit, who suggested that one of the challenges lastminute.com were facing when they began in 2015, was one of scope: ‘When we started, we were really quite basic in our hotel offering, and HBX Group enabled us to start with a very significant offering, particularly in the classic “sun and beach” holiday.’&nbsp;Martin also confirmed that in 2015, the early focus was on scale: ‘Back then, in 2015, when we began, we were very focused on flight-only and hotel-only. Partnering with HBX Group helped us to expand our dynamic packages holiday offering... it was what we needed to do, and helped us progress this key category.’&nbsp;The Solution: How was Hotelbeds able to help?Partnering with Hotelbeds, part of HBX Group, in 2015, lastminute.com recognised the global reach and the established nature of our portfolio in the desired segments.&nbsp;Martin explained: ‘You [Hotelbeds] were experts already in sun and beach, and you had the kind of hotel content that our customers wanted. So, from the beginning, it was a perfect match.’&nbsp;Martin also revealed that this solution to expanding lastminute.com’s limited range at its beginning was a key differentiator when it came to partnering with Hotelbeds, given lastminute.com’s ambitions to do more in both hotel-only and dynamic packaging at the time.&nbsp;As a comprehensive travel distributor in the European segment and then worldwide, lastminute.com’s partnership with Hotelbeds made sense, as we enabled the growth of their offering thanks to our extensive global portfolio of travel products and established positioning within valuable markets.&nbsp;Through the dedicated work of our destination and sourcing experts and their proactive and personalised account management, we have been able to curate the relationships and partnerships that are needed to grow and maintain a portfolio with the breadth and scope that benefits aspirational players like lastminute.com when they are starting their journey.&nbsp;Our positioning as a leading ecosystem empowers other key players within their sectors, facilitating the connections required to create a frictionless travel experience for all involved. However, this position for Hotelbeds, and HBX Group as a whole, is only possible due to the legacy we hold and the experience that shapes our decisions, as a key partner to travel businesses across the industry for 40 years.&nbsp;By connecting their strategic mindset and ambitious business model to the inventory provided by Hotelbeds, lastminute.com were able to grow their visibility and better position themselves in the market as the expert in dynamic packages that they are today.&nbsp;On the strengths of the partnership, Martin suggested “mutual growth” was perhaps the keyword that captures our work together over the last decade. He said: ‘This is the best thing about the partnership – that we’ve grown together. The fact that lastminute.com is seen as European experts in dynamic packages is partly thanks to you, our suppliers.’&nbsp;He continued with, ‘We wanted to be confident that we could offer everything in every destination, and partnering with Hotelbeds provided a solution which could be built upon. That’s why Hotelbeds quickly became one of our strategic accounts.’&nbsp;In short, the value brought by Hotelbeds to the partnership was the sheer scope of the inventory offered, the strategic opportunities this gave lastminute.com – in terms of its expansion into a comprehensive travel distributor – and the overall profitability this afforded their business.&nbsp;The Outcome: Why Hotelbeds was the right choiceOver the past decade, lastminute.com has secured their position as an immediately recognisable name in the European segment and as a leader in dynamic holiday packages. Combining lastminute.com’s strategic growth and reputational uplift with the global reach afforded to them by having Hotelbeds as a key supplier, has enabled them to stand out as a prime competitor in this ever-evolving industry.&nbsp;lastminute.com's positioning has gone from strength to strength over the years, empowered by the availability of hotel content in their desired markets, in which Hotelbeds has played a significant role over the course of this partnership. ‘Sometimes,’ Martin mused, ‘when we want to launch a new destination, you’re already there. So, for us, that’s a real advantage starting out.’&nbsp;Setting their sights on new markets, new corridors of revenue have been made possible in part because of the global standing of Hotelbeds, both as a provider of global inventory but also as a consultant in growth opportunities.&nbsp;Martin believes that Hotelbeds’ strength as a partner comes from its dedicated expertise, not only of our Strategic Account Managers, but also our proactive approach to new opportunities that arise. Martin added: ‘With any new kind of opportunity that comes, I know that you come to us, and we always discuss it and see what makes sense to both of us. Communication is always key, so I’m grateful for that kind of openness and transparency in a partner.’&nbsp;As a result, this transparent partnership between lastminute.com and Hotelbeds has led to expanded operations, increased revenue, a broader customer base, and international renown for lastminute.com, enabling and empowering them to develop into and remain a leader in European dynamic holiday packages.&nbsp;For Hotelbeds, this partnership offered us the opportunity to leverage the experience gained by successfully growing in a consultative manner alongside lastminute.com over the years, and apply this growth experience to our continued improvement as a dedicated travel partner for other travel businesses across the industry.&nbsp;Why Partner with Hotelbeds?In addition to offering travel businesses crucial opportunities to expand, as demonstrated in the profitable partnership with lastminute.com, we offer a wide range of tailor-made solutions to travel businesses across the varying sectors.&nbsp;As part of the wider HBX Group ecosystem – a leading global B2B TravelTech company – Hotelbeds is the leading B2B TravelTech online distributor for wholesalers, suppliers and destinations. Hotelbeds offers a travel ecosystem connecting more than 300,000 products, including accommodation, payment solutions, mobility services and experiences, to local and global brands, empowering their partners to satisfy the growing needs of the end traveller.&nbsp;It’s our mission to empower choice for our partners and travellers worldwide:Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent campaigns – to assist in the capture of seasonal demand.&nbsp;Take your business even further with Hotelbeds. Sign up today to see how we can optimise your success in the ever-evolving world of travel.&nbsp;Sign up to join the Hotelbeds network today&nbsp;Discover the full interview with Martin Kleinman below:&nbsp;&nbsp;

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Hotelbeds and lastminute.com strategic partnership

How Hotelbeds Empowered lastminute.com’s Growth into a Leading Dynamic Packages Expert

&nbsp;As a valuable travel tech solution, content APIs (Application Programming Interface) allow applications and systems to access and communicate with each other, and with content stored in a CMS (Content Management System), or alternative content repository, such as all the information on our hotels available in our Booking API as part of our comprehensive API solutions suite.&nbsp;The content API, therefore, acts as a ‘bridge’, facilitating connection between these systems and applications and enabling developers/users to retrieve, manage and deliver content across various platforms, devices, and even digital assistants.&nbsp;At Hotelbeds, as part of HBX Group, we offer a content API for hotels and an activities content API, which work in conjunction with our accommodation booking API.&nbsp;But before we look at the critical benefits that a content API brings to your effectiveness as a travel distributor, let us look at the important features and functions of our hotel content API and activity API, and how these travel tech solutions improve the daily efficiency of travel distributors across the industry.&nbsp;How does the Hotelbeds Content API for hotels work?The information returned by our content API can be classified as:Static information: information not directly related to the booking process but which is still crucial - comments, descriptions, hotel pictures, and address information.The core concept of our content API is to ensure that valuable information related to the whole travel booking process is returned in a simple, easy to access, decipher and deliver format, in the shortest possible time.&nbsp;Our content API, for both accommodation and travel experiences, is designed to return all the basic and required information needed to operate our booking API in a fast, effective manner. Quicker, for example, than having the information on an FTP (File Transfer Protocol) server.&nbsp;To achieve this, we limit the size of the response messages to return just the static information of the hotel booking process.Roles and operations the Content API tool can performManaging hotel contentsOur Content API has been designed to retrieve all the details of the hotels available in our Booking API, and allows users to obtain these vital details through several different methods. This enables users to easily and quickly retrieve information associated with our global portfolio of accommodation options, such as room types, accommodation types, alongside lists of destinations, countries and promotions on available rates.&nbsp;The information returned through the Hotel Operation – the main function of the content API for hotels – is made up of four different categories of information, all requiring a different method of retrieval:Hotel descriptive operationsHotel location operationsHotel complementary operationsOther operations&nbsp;Hotel Descriptive OperationsThis includes all operations that can be used to describe each hotel, such as accommodation types, segments, categories and category groups, chains, image types, and facilities.Hotel Location OperationsThis group includes all operations that can be used to locate each hotel, and which are split into locations (destinations and zones) and countries.Hotel Complementary OperationsThese are categorised as all operations that can be used to complement the information of the hotels, as well as the information returned in our Booking API, such as descriptions of the room and board types, issues, and terminals associated with the hotel.Additionally, rate comments inform users of the comments the hotelier might want clients to know before confirming the booking. These rate comments are returned in our Booking API, so it’s important to ensure that your database is regularly updated to serve this information correctly and quickly.Other OperationsIncluded in this group are all the operations that are not directly related to the hotels but can be used to complement the information returned in our Booking API, including the descriptions of currencies and promotions that each rate can have.&nbsp;Activities API for travel experiencesThe content API contains a set of calls returning useful information regarding:Auxiliary data (countries, destinations, for example).Content for activities (images, commercial descriptions, and specific details).&nbsp;The content factsheet available in our Booking API is built using a set of attributes, which contain all the information required to accurately describe a product or set of products. Some of this information is presented to final customers when offering products or services, and so forms valuable, vital information for the booking process.&nbsp;Retrieving content factsheets can be done in two ways:Simple: a single content factsheet retrieved by its service code, and optionally, its modality. In our content API, this is called a ‘GET’ call.Multi: the content factsheet for a set of products, retrieved by a set of service codes and, optionally, their modalities. In our content API, this is called a ‘POST’ call.&nbsp;Both the service codes and modalities are returned by the Search operation!&nbsp;What benefits do Content APIs Offer?Now, function aside, here’s why content APIs are so valuable, and why utilising one from a B2B travel expert like Hotelbeds, and our parent company HBX Group, as a leading travel ecosystem player, can ensure that your business is performing at its most optimised:Dynamic content deliveryContent can be updated and displayed in real-time across a wider range of channels and platforms, without the need to be manually updated.Omnichannel content managementBy facilitating the creation, update and delivery of valuable content and information across multiple channels, content APIs can help ensure consistency and efficiency in the selling of travel products by streamlining the collection and dissemination of this content.Reducing operational and development timeStandardising the methods of accessing important content in relation to booking and availabilities helps to streamline development processes and save time on performing custom integrations.Greater scalabilityEnsured by the increased ease of access for content, and the streamlined distribution to a larger number of platforms, users and channels.Improved user experienceBy better empowering the delivery of personalised content to users, refined by their preferences and context, which results in a more connected (and more profitable) user experience.Better integration with third-party servicesSuch as e-commerce platforms or social media networks, alongside the more ‘traditional’ web-based booking interfaces, allowing for expanded reach and functionality.Future proofingBy ‘decoupling’ important content from specific platforms, content APIs can help to prepare this content for increasingly prevalent tech advancements, such as voice assistants or even augmented reality. This helps distributors stay ahead in the ever-evolving travel industry.&nbsp;Hotelbeds, part of HBX Group, is a B2B travel expert, offering innovative and intuitive TravelTech solutions to travel players across the industry. By facilitating valuable and frictionless connections between businesses, we work to expand the growth, visibility, competitiveness and profitability of our partners in the ever-evolving travel industry.&nbsp;It’s our mission to empower choice for our partners and travellers worldwide:Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent campaigns – to assist in the capture of seasonal demand.&nbsp;Not one of our valuable partners yet?&nbsp;&nbsp;Sign up to become a Hotelbeds partner today&nbsp;to gain access to travel tech solutions like our content API, and much more.&nbsp;

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hotelbeds API solutions

Travel Tech Solutions: Sell Seamlessly with Hotelbeds' Content API

&nbsp;Why are Booking APIs Essential?Booking API’s, in today’s industry, are an almost integral solution for travel distributors offering valuable travel products to today’s traveller, as they enable more automated processes, expanded reach, and more efficient, customised booking and customer experiences.&nbsp;This is achieved through:Real-time access to inventory.Integration with various suppliers.Automated tasks such as payment processing and ticketing.Streamlined booking processes.&nbsp;If you haven't yet discovered the full suite of API solutions offered by Hotelbeds, read more about our comprehensive travel API solutions here, and the value they offer for travel professionals looking to increase their efficiency, scalability and profitability in this competitive industry.&nbsp;A good booking API allows end-to-end management for all bookings, making the online booking experience seamless for both travel distributors, aggregators, and end customers.&nbsp;But, how does this benefit you in the real-world? Here are a few key ways that a booking API enables you to optimise your success.&nbsp;Real-time Data and Inventory AccessEquals improved reach and live pricing.&nbsp;Live pricing and availability: Booking APIs provide access to up-to-date information, including real-time pricing, availability, and special offers from suppliers.&nbsp;Global reach: Distributors can access, and therefore sell, a wider range of inventory from various suppliers, both domestically and internationally, without needing to manage multiple systems manually. This streamlines the ability to offer more products to in-market customers without creating additional operational processes.&nbsp;Streamlined Booking ProcessesMost APIs automate various steps in the booking process, and this can range from search and selection to confirmation and ticketing, which helps to reduce manual effort for distributors, and potential human errors, and improves customer experience!&nbsp;As part of these automated processes, customers have a more intuitive and convenient booking journey, which encourages more positive experiences and increases the likelihood of returning customers.&nbsp;This is where the key features of Hotelbeds’ booking API come into their own, offering a seamless booking experience for customers thanks to its fast and easy integration:Instant booking confirmation.Flexible check-in dates.Find products by geolocation and keywords.Push notifications.Advanced filtering options.&nbsp;Supplier Integration and AutomationAPIs help to facilitate a more seamless connection between distributors and various travel product suppliers through integration and automation; this can include hotels, rental car companies, local and global experience providers, and airlines.&nbsp;This integration and communication between systems allows for increased automation, such as the aforementioned points on automated payment processing and ticketing. But APIs can streamline numerous manual processes including invoicing, refund procedures, generating and delivering tickets and vouchers to customers.&nbsp;This reduces the operational demand required for these processes and allows a more efficient way of working. Not to mention that this also improves customer experience due to the effective completion of these crucial booking journey aspects, all of which impact whether or not a customer will return to you as a travel distributor.&nbsp;Increased Efficiency and ScalabilityFeeding into this idea of reduced operational demand, is the consequent efficiency and scalability that comes with the use of a reliable booking API when it comes to:Cost and time savings: through the reduction of manual work, automation allows for faster, more efficient operations.Scalability: through increased automation and the level of integration available with a booking API, distributors can more easily scale their operations to meet and capture more demand, without significant changes or strain on their infrastructure.Reduced development costs: using a pre-built API allows distributors to avoid the costs and complexities of building their own booking system from scratch.Improved core responsibilities: through automating operational tasks and providing a more streamlined booking process, distributors can better focus on areas they can provide increased value to customers, such as marketing and customer service.&nbsp;Hotelbeds’ Booking APIs – Hotels and ActivitiesNow that we understand a few of the key benefits of booking APIs, where does Hotelbeds come in? And what APIs do we offer to enable a more optimised, efficient and ultimately successful business for you?&nbsp;Let us introduce our Hotel and Activities Booking APIs:&nbsp;The Hotel Booking API from HotelbedsWhen it comes to hotel reservations in particular, there are a few ways to gain access to hotel data and booking capabilities:Connecting via travel ecosystem players, like Hotelbeds.Direct connection via property management (PMS) and central reservation systems (CRS).Connection via channel managers.Connection via aggregators, such as GDSs.Partnering with big OTAs.&nbsp;The Hotelbeds Hotel Booking API is designed to streamline the integration of hotel reservations into websites and apps. Partners gain access to Hotelbeds’ extensive global accommodation inventory in real-time, simplifying tasks like searching for options, confirming bookings, managing reservations, and more.&nbsp;Our Hotel Booking API is the main hotel API in our API ecosystem, covering the complete booking process. Designed to book hotels in real-time, in just a few steps, this API generates full lists of hotels, confirms bookings, and enables seamless booking management and modification.&nbsp;Our Hotel Booking API works in conjunction with our Content API to obtain important content information from the hotels, such as pictures, descriptions, facilities, and services.&nbsp;Key Features of Hotelbeds’ Booking APIStreamline your booking funnel with our API Suite’s powerful Hotel Booking API to deliver a fast, intuitive booking experience with the following features:Fast and easy integration with various global suppliers.Quick access to a global inventory of accommodations.Streamlined integration of hotel reservations into websites and apps.Simple search functionalities for accommodation options.Advanced filtering options, including the ability to find products by geolocation and keywords.Quick and direct confirmation of bookings.Real-time access to updated information on pricing and availability.&nbsp;How does our Hotel Booking API work?Our Hotel Booking API uses three different methods to manage booking functions: Hotels, CheckRates, and Bookings.&nbsp;Hotels: this method (/hotels) is used to request room availability, where filters and special features can be applied before sending an availability request; offer a flexible date search; generate a list of hotels with room, board and rate types for these hotels and restricted to the selected dates; and return cancellation fees within the availability response.&nbsp;Check Rates: this method returns up-to-date availability and prices on hotels that require this information to be obtained prior to booking.&nbsp;Bookings: this allows distributors to confirm a booking, obtain a list of bookings, modify or cancel any booking, or simulate a cancellation to see any cancellation conditions.&nbsp;The Activities Booking API from HotelbedsOur API solutions also offer the ability to book activities and in-destination experiences, allowing you to provide even more travel products to customers and expand your value to them.&nbsp;This Activities Booking API is designed to:Enable the construction or creation of a complete activities website or mobile application (app).Integrate activities and experiences into existing systems, both internal and external.Integrate content for these activities and experiences into a common CMS, applicable to all travel products being distributed.&nbsp;How does the Activities API work?Our Activities Booking API can be split into three main functions:Availability / Search: offers a real-time list of available activities and experiences depending on the filters and special features applied.Details / CheckRate: return real-time availability for specific activity codes and operational dates, along with essential details.Booking /Post-booking: confirm, manage and modify all bookings.&nbsp;Discover more information about our comprehensive APIs here.&nbsp;If you’re not yet one of our valuable partners, to access our API solutions and begin optimising your booking success with Hotelbeds, sign up today.&nbsp;It’s our mission to empower choice for our partners and travellers worldwide:Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent campaigns – to assist in the capture of seasonal demand.&nbsp;Become a Hotelbeds partner today&nbsp;

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Travel Tech Solutions: Access Optimised Booking Processes with Hotelbeds’ Booking APIs

&nbsp;In the highly competitive travel industry, working with a partner who is proven to open new avenues of revenue generation and who provides comprehensive travel products and tailored support is essential when seeking to increase market share for any travel business.&nbsp;In this success story, we identify how tiket.com, a leading Online Travel Agent based in Indonesia, was able to expand into new international markets and capture increased customer demand thanks to a strategic partnership with Hotelbeds.&nbsp;About tiket.comEstablished in 2011, tiket.com is a leading Online Travel Agent (OTA) based in Indonesia. Becoming an affiliated company of Blibli in 2017 and a consolidating subsidiary in 2021, tiket.com has quickly positioned itself as one of the largest and comprehensive OTAs in its market.&nbsp;tiket.com offers a range of travel products to both domestic and international travellers, including flights, trains, accommodation, event ticketing, car rental and other essential travel experience products through both web and mobile booking platforms.&nbsp;The Challenge: What did tiket.com need from this partnership?Cisyelya Bunyamin, SVP of Accommodation for tiket.com and representative for our valuable partner at HBX Group’s MarketHub Asia summit in 2025, suggested that one of the main challenges for tiket.com in 2018 was its desire to expand to other global markets, outside of its established domestic market within Indonesia: ‘Our mission is to expand our markets globally, to global markets rather than just domestic market.’&nbsp;Bunyamin confirmed the global reach of Hotelbeds as a primary benefit to tiket.com: ‘By partnering with Hotelbeds, it helps us to [get] access to your global inventories, and at the same time will then help us also to be able to offer a wider range of products to our customers.’&nbsp;Therefore, the goal for tiket.com was to increase its revenue generation, capture more demand, and increase its positioning within the competitive global OTA sector.&nbsp;&nbsp;The Solution: How was Hotelbeds able to help?tiket.com’s partnership with Hotelbeds began in late 2018, and since then, both entities have benefited from a profitable, successful and strategic partnership. tiket.com has increased its expansion into international markets, and Hotelbeds has been able to deepen its relationship with a pioneering OTA in Indonesia.&nbsp;As a solution to tiket.com’s primary challenge of expansion into international markets was the global inventories that became available to them.&nbsp;Curated as a result of decades in the industry, our expansive travel product portfolio enabled tiket.com to not only access this wide range of travel products to offer and sell to their customers, but also empowered them to diversify the scope of their offering. In doing so, tiket.com were more readily able to capture increased demand, especially within international markets, due to streamlined access to a global inventory.&nbsp;Speaking with us, Cisyelya Bunyamin also suggested a key differentiator of Hotelbeds to other entities within the TravelTech sector was also the valuable pricing plans and rates our destination and sourcing experts can negotiate, and the consequent competitiveness this offered tiket.com as they expanded into new markets.&nbsp;This was a crucial factor for ticket.com when evaluating which partner would provide the most advantageous relationship and improve upon their current positioning. As Bunyamin suggested, ‘For us it's very crucial to be able to partner with a wholesaler that has a very deep pricing and rate plan, to help us improve our overall competitiveness.’&nbsp;Through streamlined API integration, tiket.com have been able to offer a wide range of accommodation options to a broader spectrum of customers. Fulfilling more demand with varying products from affordable stays, resort-type hotels, to apartments and villas, as well as other valuable travel experience products.&nbsp;This comprehensive experience, for their customers, ‘is something that there's no way we can do on our own in such a short time’, according to Bunyamin.&nbsp;&nbsp;The Outcome: Why was Hotelbeds the right choice?tiket.com has been able to significantly increase their market positioning both domestically and in the international markets they’ve been empowered to capture by accessing Hotelbeds’ global inventories.&nbsp;Owing also to the combination of tiket.com’s reputation as a leading OTA in their own market and our dedicated sourcing experts, tiket.com has seen notable increase in their own competitiveness.&nbsp;Benefiting from highly competitive, often exclusive rates, expertly negotiated by our experienced sourcing teams with on-the-ground, local knowledge, tiket.com has been able to increase their presence within international markets, which at the beginning of their partnership with us were inaccessible.&nbsp;Reliable access to real-time pricing through our API integrations has also helped tiket.com ensure their competitiveness even in times of flux, and empowered their growth within a relatively short time frame.&nbsp;But access to a global portfolio and seamless API integration is not the whole picture, and tiket.com also appreciated the mutually beneficial and supportive working relationship that both parties have been able to foster over the years. A key factor of this partnership, Bunyamin revealed, is the support received from the commercial and product teams, alongside the numerous API specialists at Hotelbeds.&nbsp;Dedicated and proactive guidance from a specialist Technical Account Manager ensured that any technical issues that arose were dealt with effectively, without unnecessary delays, alongside post-sales support, customer service, and customised strategic guidance from an expert Strategic Account Manager.&nbsp;&nbsp;Why Partner with Hotelbeds?In addition to offering travel businesses crucial opportunities to expand, as demonstrated in the profitable partnership with tiket.com, we offer a wide range of tailor-made solutions to travel businesses across the varying sectors.&nbsp;As part of the wider HBX Group ecosystem – a leading provider of TravelTech and expert B2B travel solutions – Hotelbeds offers long-standing experience in the B2B travel sector as a major travel distribution and wholesale partner connecting the fragmented industry into a cohesive network.&nbsp;It’s our mission to empower choice for our partners and travellers worldwide:&nbsp;Presence in 170+ countries worldwide – with 250,000+ hotels and 23,000+ in-destination experiences, global transfer route coverage and car hire.Access to dedicated Account Managers, whose goal is your growth.1000 sourcing and destination experts, negotiating vital rates and availabilities.Seamless API integrations tailored to your business needs.Intelligent campaigns – to assist in the capture of seasonal demand.&nbsp;Take your business even further with Hotelbeds. Sign up today to see how we can optimise your success in the ever-evolving world of travel.&nbsp;Become a Hotelbeds partner today&nbsp;Discover the full interview with Cisyelya Bunyamin, speaking to us at MarketHub Asia

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tiket.com strategic partnership hotelbeds

Strategic Partnership: How tiket.com and Hotelbeds Achieved Profitable Global Expansion

&nbsp;The last few years have dramatically shaped traveller behaviours and preferences, with many of today’s travellers actively seeking more enriched in-destination experiences which we’ve previously reported on in our travel trends predictions, such as culinary tourism (54%), exploring natural landscapes (49%) and immersing themselves in the local culture (44%).&nbsp;It’s clear however, that whether they are seeking the next solar eclipse, dark skies to marvel at, or are plotting hiking routes for new destinations, today's travellers are firmly leaping into the great outdoors.&nbsp;So, what is nature tourism, and what does today’s adventurous traveller look like?What is nature tourism?Nature-based tourism, according to the Centre for the Promotion of Imports from developing countries (CBI) is defined as “responsible travel to experience natural areas and their landscape, flora, and fauna, protecting the environment and improving the quality of life of locals.”&nbsp;Popular excursions include star-bathing in dark sky parks, chasing the Aurora Borealis, heading to the beach to see marine life, or mountaineering to soak in natural hot springs, ‘cool-cationing’ in some of the Northern Hemisphere’s most breathtaking locations, to venturing out into the wildernesses around the world from the comfort of a guided tour. But travel is personal, and so how travellers choose to get out and about is as wide and varied as how many travel experiences exist.&nbsp;Around 34% of global travellers report a growing interest in nature-based tourism, and 29% expressed interest in nature-based adventure. Many of these travellers will go to great lengths to witness natural phenomena, and aren’t shy of spending to do so. In fact, Future Market Insights forecasts that the global adventure tourism industry is expected to grow at 16.2% per year until 2033, potentially making it worth around $1.5 trillion. This, combined with the current demand for sustainable, nature-based experiences for today’s traveller, makes nature tourism a travel trend worth paying attention to.&nbsp;5 Key Nature Travel Trends to Consider‘Noctourism’ and astrotourism: travellers are looking skywardsThe industry is seeing a global rise in astrotourism: experiences such as stargazing, star bathing, and chasing the Northern Lights. 61% of travellers, according to recent Skift and Expedia reports, suggest that seeing the sky lit up by the Aurora Borealis is their most sought-after phenomenon, and this is set to be one of the must-see moments for many in 2025 and beyond.&nbsp;In fact, SkyScanner has reported that around 44% of 25-34-year-olds are interested in using astronomy to determine their next trip in 2025, whether that’s seeking the next solar eclipse, chasing the Aurora Borealis, or simply staying somewhere with wide expanses of uninhibited natural sky.&nbsp;The recent solar eclipses generated huge travel demand, with millions of people travelling to see this solar event. Recent findings from Skift showed that search interest within the US, for example, surged to four times its usual amount for ‘totality destinations’, while international bookings were up 133%.&nbsp;Elsewhere in hospitality, hotels and resorts in remote, light pollution-free areas, perfect for star-bathing, stargazing and seeing the Northern Lights – such as Iceland, for instance – are enhancing guest experiences by offering unique hospitality features and services. This can include additional wake-up calls, in case the Northern Lights occur late at night, on-site observatories, and complimentary snow suits. This is the kind of experience guests will remember and pay extra for!&nbsp;Nature and adventure Travel: digital nomads and ‘soft’ adventure-enjoyersProfessional meets personal for adventure-seeking digital nomadsNotably, there has also been a notable rise in digital nomads, remote workers, and entrepreneurs all actively seeking outdoor-based travel experiences, chasing adventure in between office hours.&nbsp;PassportCard Nomads recently discovered that 82% of digital nomads are seeking adventurous and culturally immersive travel experiences, eager to go beyond just sightseeing. These modern workers have been altering the way that travel integrates with work for years now, but they’re going one step further and changing the face of adventure travel too.&nbsp;For an increasing number of digital nomads and remote workers, travel is not simply seeking a refuge or fog-clearing shake from being behind the screen. These ‘modern adventurers’ are combining professional ambitions with the thrill of frontier-chasing, and travel is a way to blend rejuvenation and personal growth for a growing number of digital nomads.&nbsp;‘Soft’ Adventure vs Frontier ChasersAs a contrast to ‘frontier travel’, one of the newest buzzwords in travel is ‘soft adventure’.&nbsp;Fuelled by the ever-increasing demand for mindful, meaningful travel and unique experiences, ‘soft adventure’ consists of travel which prioritises comfort and pleasure over extreme thrills; experience-led travel which often combines an explorative itinerary with leisure or wellness activities.&nbsp;This is by no means a small segment of the adventure travel or nature tourism market, either. Activities like hiking, cycling and wildlife watching represent the largest share of tourism opportunities, accounting for around 60% - 80% of the market according to Tourism Economies. Not only this, but the soft adventure sub-trend is estimated to capture around 72% of the market share in 2025! We anticipate this trend of travellers seeking accessible exploration will only become more prevalent, representing a key opportunity for savvy professionals in the industry with an expansive portfolio of experiences that can accommodate this broader definition of adventure travel.&nbsp;&nbsp;Cool-cationing: the escape to colder destinationsTravellers are looking to shake off the heat of rising global temperatures, are discovering how ‘traditionally’ cold-weather destinations are great all year round, and are seeking alternative locations for a refreshing dip in summer.&nbsp;Instead of seeking warmer climates during the hotter months, global travellers are seeking experiences in destinations with cooler climates, while also trying to travel more sustainably.&nbsp;In fact, recent studies from Booking.com report that around 42% of UK travellers would prefer to use their trips as a chance to experience cooler destinations rather than heading to more traditionally common international destinations.&nbsp;Searches for ‘cooler holidays’ have surged by over 300% in some cases, with destinations seeking spikes in popularity including those within Northern Europe and the Arctic, with trips to the Arctic rising a staggering 235% from 2022 to 2023 (as reported by Skift.) Notably, this upswing in demand for these destinations also intersects with the demand for nature tourism, with many travellers seeking active, nature-based itineraries.&nbsp;For travellers looking to get out there, fjord cruises, hiking in the Nordic countryside, and Arctic expeditions offer unforgettable ways to embrace nature’s raw beauty.Natural phenomena and hands-on immersionThe evolution and increasing demand for natural experiences reflect the growing desire for authenticity and immersive experiences that the industry has seen across the board.&nbsp;Of course, the scope of nature tourism is broad, and often there is a valuable intersection between enjoyment of natural phenomena and sustainable, authentic experiences which benefit the host region or country, as well as fulfil the traveller.&nbsp;Whether travellers want to lean into the educational aspect, common within adventure travel, with hands-on learning experiences in the ‘field’ with experts, conservation efforts, regenerative experiences, or simply get up close and personal with the natural landscape, this demand hinges on one thing: meaningful connection.&nbsp;To offer incentivising experiences and secure bookings, it’s key that you understand the why of a traveller’s experience, what they want from it, and how you can fulfil that.&nbsp;Here are a few key in-destination experiences which are proving popular for today’s traveller:Solar and lunar eclipses: demonstrated with the 133% increase in international bookings to see the recent 2024 solar eclipse in the US.Seeing/tracking the Northern Lights in Norway, Canada, and Finland.Active volcanic eruptions: such as in Iceland or Hawaii.Wildlife migrations: the Great Migration in the Serengeti, or penguin gatherings in Australia, for example.Conservation efforts: such as joining expert marine biologists or tracking endangered species with ecologists.Expertly led tours and guides: with a focus on local voices to ensure authenticity and benefits to the local economy.&nbsp;&nbsp;Luxury travellers: high-end sustainabilityAccording to Virtuoso, 74% of luxury travellers would be willing to pay more to travel responsibly, especially if it’s clear how the money will be used. In fact, luxury travellers are re-prioritising their travel experiences and choosing positive-impact tourism in their destination of choice - a method of travelling which leaves a place in a better state than how it was found - over the ‘traditional’ understanding of luxury.&nbsp;The ‘fusion’ of nature travel experiences and high-end hospitality is a sector poised for significant growth and expansion, as travellers move away from five-star hotels towards meaningful, connected travel experiences and options such as off-grid accommodations, solar-powered retreats and green construction materials.&nbsp;It’s also worth noting that today’s luxury traveller is much more likely to be younger. According to recent studies, the average age of travellers on private jets is 38, and while the 'Baby Boomer' generation still constitutes a large portion of the luxury segment, Millennial travellers spend an estimated $200 million on travel annually and make up 50% of the global market share.&nbsp;&nbsp;Younger travellers are those proven to want to, and are happy to pay for, travel as a priority compared to other generations, and the 'new luxury' traveller, as found by a recent McKinsey study, found that the 'aspiring' luxury traveller is growing in spending power. This younger demographic has been found to spend around $84 billion on luxury travel annually - more than any other cohort.&nbsp;These travellers may not have what is considered 'very high' or 'high' worth individually, and their earnings might not be the same as those in the ultra-wealthy segment. But factors like the growing wealth in China, for example, are contributing to a much leaner segment of the luxury travel industry who are younger and willing to spend a larger portion of their salaries on travel experiences.&nbsp;So, factoring what today’s younger travellers want into your recommendations when considering luxury is key, and this, of course, is sustainability.&nbsp;This is a unique position for both traveller and industry, given that in many cases, high-end travellers are in a position where they can support conservation efforts in the destinations they visit. To facilitate and leverage this, many existing and newly established luxury travel experience providers are offering unique experiences, creating their own conservation efforts which travellers can support, or donate to local efforts.&nbsp;For example, since the opening of the Phinda Private Game Reserve in South Africa, cheetahs have been successfully re-established, demonstrating the real-world impact that the luxury segment can have on conservation.&nbsp;&nbsp;How can Travel Distributors Leverage Nature Tourism?The increasing popularity of nature-based travel presents a significant opportunity for travel businesses currently offering travel products for this traveller type, or are wanting to broaden their appeal to this growing segment.&nbsp;Understanding the current and future demands of this traveller is key to success, and the four key sub-trends within nature travel we’ve discussed offer an introduction to the types of demands this traveller segment is making of the industry.&nbsp;Book a room with a viewAround 80% of travellers, according to recent studies, would prefer to stay in a location that offers a ‘prime viewing spot’ for natural phenomena such as the northern lights, and for geological phenomena like volcanoes, geysers, and hot springs. That’s not a decision-making factor to overlook.&nbsp;Offer seasonal experiencesWith Hotelbeds, you can offer seasonal deals and opportunities to clients to maximise your appeal to travellers no matter their destination, increasing the likelihood of securing those all-important sales.&nbsp;What’s more, Hotelbeds partners receive exclusive access to specially negotiated offers thanks to our expert sourcing and destination teams, neatly packaged in our global and regional campaigns.&nbsp;Understand your clients’ demands and offer accordinglyHowever, in an era where personalised offers are so vital for the consumer journey, success hinges on meeting this audience where they are – and that requires offering the right products at the right price, at the right time in a way that makes sense for that traveller or audience.&nbsp;As Hotelbeds, part of HBX Group, a leading travel ecosystem player in the B2B space, this is where we specialise, offering intuitive and innovative TravelTech solutions which reduce friction from the end-to-end travel experience, both for the end traveller and for travel industry professionals all around the world.&nbsp;An expansive global portfolio allows you to meet and exceed the needs of even more travellers in your ideal market – including 23,000+ in-destination experiences to better accommodate experience-first travel.Easy access to travel products with competitive, preferred conditions, exclusive availabilities, and differentiated rates as a result of our expert sourcing and destination teams.Sustainable Choices – our Sustainable Hotels Programme offers 40,000 options for eco-conscious travellers, including 5500+ single-use plastic-free accommodations.Our fast, intuitive API solutions mean you can take advantage of seamless distribution across even more booking touchpoints.Intelligent data-driven campaigns offer you the right price on travel products throughout the year, letting you capture and generate demand.A powerful online travel booking platform lets our web-based partners work and earn at speed, with complex algorithms, intuitive searches, and integrated revenue-boosting tools.Expert business insights to ensure you’re capitalising on every opportunity for growth, as well as competitor analysis, sales recommendations and sales optimisation.&nbsp;Sign up to join the Hotelbeds network today&nbsp;&nbsp;