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Overtourism is when a destination receives too many visitors. According to McKinsey, 80% of travellers visit just 10% of the world’s tourist destinations. Such imbalanced numbers cause infrastructure problems, harm natural and cultural sites, and frustrate locals.&nbsp;A small town in Austria, Hallstatt is an example of a destination experiencing overtourism. Despite its population of 800, the town receives around 10,000 visitors per day in peak season. This caused the town’s locals to protest against overtourism, while holding signs saying “tourism yes, mass tourism no.”&nbsp;Similarly, around 250,000 people live in Venice, yet, the Italian city accommodates 20 million tourists per year. In 2024, Venice introduced a €5 fee for visitors who would like to access the city centre between 8:30am and 4pm during peak travel season. The main reason behind it was to reduce the congestion in the city, especially due to day-trippers who are exempt from the overnight tourist tax.&nbsp;Like Venice, other popular destinations implemented regulations in 2023 and 2024. Athens capped Acropolis visitors at 20,000 per day. Bali implemented a tourist tax of IDR 150,000 (around €9). And Amsterdam banned the construction of new hotels, to name a few.&nbsp;What are the risks of overtourism?&nbsp;Overtourism poses risks to destinations and locals, while changing the travel experience for tourists and the booking experience for travel agents.&nbsp;Here is what happens:For destinations&nbsp;In 2023, the Canary Islands welcomed 14.1 million foreign visitors, which locals found unsustainable given the islands’ limited resources and increasing prices. In a 2024 protest in Tenerife, a local said their rent was €800 while they earned a salary of €900. Another activist complained about short-term booking websites, saying they increased housing prices for locals, who now have to sleep in cars and caves.&nbsp;Besides increasing the prices for locals, overtourism may also damage the monuments and wildlife. The 20,000 visitor per day cap in Acropolis was put in for this exact reason, as the authorities wanted to protect the UNESCO World Heritage site.&nbsp;For the environmentIn 2023, Peru announced it would suspend visits to Machu Picchu as overtourism caused erosion on some stone structures. Millions of people visit the ancient citadel every year, which is not sustainable in the long run. Later that year, Peru reopened Machu Picchu, but put visitor caps to protect it.&nbsp;The influx of too many tourists also means more pollution. Although Italy’s tourism industry was hard hit during the 2020 coronavirus lockdown, locals in Venice reported cleaner waters and better air quality, as there were no visitors.For travellersWhen travellers stand in long queues, experience visitor caps, and pay tourist taxes, they may get frustrated with the destination. This also reduces the authenticity of the travel experience, which is increasingly important for tourists. In a recent report, 47% of survey respondents said they’d like to connect with locals in less-travelled areas, and 56% said they wanted to explore off the beaten path.&nbsp;&nbsp;For travel providersDestinations suffering from overtourism may disappoint your clients because of long queues and crowds. This can lead to negative reviews and dissatisfaction, damaging your reputation.&nbsp;In the eyes of some clients, recommending over-crowded destinations during peak season may appear inconsiderate, given the rise of sustainable tourism. According to recent studies, 43% of travellers feel guilty when they make less sustainable travel choices. Nearly half of survey respondents also believe travel service providers are responsible for addressing environmental factors, which include sustainable travel options.&nbsp;Want to know more about how we as a travel ecosystem player can take your business further?&nbsp;&nbsp;Read more about how to offer comprehensive travel services with Hotelbeds here.&nbsp;Why should travel providers consider overtourism when promoting destinations?Did you know that 44% of travellers have said they were interested in visiting less-touristy spots? As the Vayable CEO Jamie Wong said, “People want to reclaim what’s real. Mass tourism is no longer sufficient.”&nbsp;Experiential travel is on the rise. Travellers are looking for experiences rather than just visiting hotspots. American Express’ Global Travel Trends Report found that 77% of travellers prioritise having the right travel experience over the cost of the trip. And for travel agents, it’s more difficult to hit the right spot with over-crowded destinations. With more off-the-beaten-path destinations, local activities, authentic experiences, and sustainable choices are more likely to happen.&nbsp;Tourism accounts for 8% of carbon emissions globally, and is set to recover from the pandemic. In Q1 2024, international travel reached 97% of pre-pandemic levels. Given that most people visit the same tourist destinations, the environment is at risk. To help clients make more responsible travel choices, educate them on the risks of overtourism.&nbsp;For example, Thailand’s Maya Bay, featured in Leonardo DiCaprio’s 2000 film The Beach, used to receive thousands of tourist boats every day. In 2018, it closed to tourists as the boats destroyed the area’s coral reefs. When it shut down, only 8% of its coral reefs were alive. The conservation efforts started paying off over the years, and in 2023, biologists reported that the coral reef population grew to 20-30%. Marine biologists estimate that it will take another 20 years for the coral reefs to become the way they were 50 years ago.&nbsp;These examples aren’t meant to put people off from travelling. Instead, they are meant to promote less-touristy beaches, eco-friendly hotels, and ethical tours that make tourism beneficial for everyone.How can travel providers find alternative destinations to better accommodate sustainable tourism?Work with HotelbedsTravel providers can use tools and analytics to learn more about emerging destinations that are gaining popularity but are not yet overcrowded.&nbsp;&nbsp;For example, our Hotelbeds Booking Engine lets you discover hotels, vacation rentals, transfers, tickets, and experiences. Our expansive portfolio provides options from over 170 countries around the world, making it possible to book holidays in alternative destinations.&nbsp;With Hotelbeds, you’ll also get access to Insights, a search and recommendation tool. It gives personalised recommendations on trending destinations, the most popular activities, and alternatives depending on your clients’ needs. This empowers travel providers with bespoke recommendations, improved growth opportunities and a way to keep an eye on the competition.&nbsp;Plus, Insights highlights the destinations that offer the best growth opportunity for travel providers in your specific market, which provides a framework of consideration for your destination marketing strategy; including where you want to subvert these typical expectations within your audience, and offer closely-mirrored alternatives to delight, surprise and cater for travellers looking for hidden gems.&nbsp;We have an expansive portfolio, within our Booking Engine, of 200,000+ hotels, 18,000 experiences for all sorts of travellers and destinations — including the lesser-known ones. Not only this, but you'll join a connected network of 66,000 travel distributors, all benefiting from our end to end services as a ecosystem player in the travel industry.&nbsp;Understand Traveller NeedsFor travel providers liaising directly with the end customers, or with channels of communication that reaches this audience, it's worth thinking about what recommendations will speak to travellers in different regions, countries, demographics and your bespoke targeting segments.&nbsp;Ask yourself these questions:What type of experience are they looking for? - Are they looking for a vibrant culinary travel or ecotourism experience? Or are they in the mood for a city-scape?Where have they enjoyed staying before - and are they looking for something similar?What were they unsatisfied with in their last destination? - Understanding any unsatsifactory aspects of their trip, and how overtourism may have played into this, will help you provide a more satsifactory recommendation&nbsp;When formulating a destination marketing strategy, consider promoting alternative destinations to those firm favourites, for a better experience for travellers, and increased booking opportunities. Gone are the days when travellers were happy to settle for a superficial look at their destination of choice, 2024's travel trends (and beyond) suggest that today's (and tomorrow's) traveller wants to get under the skin of wherever they go, to understand the culture, the environment, and the people there.&nbsp;Instead of the usual Paris city center stay for a romantic getaway, why not consider suggesting Reims? Situated in the renowned Champagne region of Paris and just a short day-trip away from the city, this charming town provides a romantic ambiance featuring breathtaking Champagne houses and Gothic architecture.&nbsp;For urban enthusiasts who have been eyeing vibrant metropolises such as Tokyo, Hong Kong, or Seoul, Taipei stands out as a compelling alternative in Asia. The city boasts a rich cultural heritage, bustling night markets, and breathtaking scenic spots like Beitou and Maokong.&nbsp;For travelers looking for an adventurous yet sustainable experience, Costa Rica's cloud forests offer a life-changing and eco-friendly option. With three protected nature reserves - Monteverde, Santa Elena, and Bosque Eterno de los Niños - that showcase a wide variety of wildlife, extensive hiking trails, and rich biodiversity, this destination is a wonderful place to explore Costa Rica's ecosystems while supporting their sustainable initiatives.&nbsp;By booking these alternative destinations, you’re more likely to offer authentic experiences and sustainable options, away from the crowds of destinations experiencing overtourism. Everyone benefits from the experience — you offer an unforgettable travel experience, travellers have an amazing trip, less densely visited areas get an economic boost, and the popular destinations experience a reduction in the strain caused by mass tourism.&nbsp;Sign up today or log in to your Hotelbeds account to get the latest offers and stay up-to-date with travel trends.&nbsp;

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hotelbeds overtourism sustainable travel tips

2024 Travel Trends: 'Overtourism: The Importance of Promoting Sustainable Tourism'

Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry. &nbsp;&nbsp;Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit. &nbsp;&nbsp;In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend?&nbsp;&nbsp;1.Business Travel Show (BTS) EuropeWhen? 19th - 20th June 2024Where? London, United KingdomLooking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more.&nbsp;Taking place at ExCeL London, this three-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe. &nbsp;&nbsp;Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.&nbsp;&nbsp;2. MarketHub Europe by HBX GroupWhen? 25th - 28th June 2024Where? Istanbul, TurkeyOur list would not be complete without mentioning the events organised by HBX Group. This June, save the date for the European edition of the MarketHub, which will take place in Istanbul, Turkey. This new edition will explore New Frontiers in the travel industry and beyond. &nbsp;As usual in our events, for this MarketHub we’ve gone the extra mile to ensure that the attendees’ time in-destination is as enjoyable as can be. Outside of keynotes and panels featuring subject-matter experts from the travel industry and beyond, we’ve also prepared a range of activities and dinners to connect you to the city’s revered culture. &nbsp;&nbsp;With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world. &nbsp;&nbsp;It goes without saying, but we cannot wait to see you in Istanbul. Visit our European MarketHub website for more information!&nbsp;&nbsp;3. International Luxury Travel Market (ILTM) Asia PacificWhen? 1st – 4th July 2024Where? Marina Bay Sands, SingaporeHosted at the luxurious Marina Bay Sands Hotel, 2024’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties. &nbsp;&nbsp;Spanning 4 days, the expo will boast nearly 500 brands in attendance, as well as 500 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector. &nbsp;&nbsp;4. ITB Asia 2024When? 23rd – 25th October 2024Where? Marina Bay Sands, SingaporeAnother event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East. &nbsp;&nbsp;Today, ITB Asia is Asia’s largest travel trade show, bringing more than 13,000 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,300 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented. &nbsp;&nbsp;5. WTM London 2024When? 5th – 7th November 2024Where? ExCeL, London, United Kingdom &nbsp;With over 40,000 professionals from 184 countries attending the 2023 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2023, with more than 29,000 pre-scheduled meetings held in 2023. &nbsp;&nbsp;Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions.&nbsp;The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry. &nbsp;&nbsp;&nbsp;6. Travel &amp; Adventure ShowWhen? From January to March 2025With over 20 years of experience and 125+ produced events, Travel &amp; Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide.&nbsp;It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC. &nbsp;&nbsp;During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available. &nbsp;&nbsp;Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March.&nbsp;7. Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainHeld annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies. &nbsp;&nbsp;It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2. &nbsp;&nbsp;9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year. &nbsp;&nbsp;8. ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin. &nbsp;&nbsp;Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.&nbsp;&nbsp;Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;&nbsp;9. WTM Africa 2025When? 9th – 11th April 2025Where? Cape Town, South AfricaThose looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more. &nbsp;&nbsp;WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets. &nbsp;&nbsp;WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism. &nbsp;&nbsp;Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network.&nbsp;10. WTM Latin America 2025When? 14th – 16th April 2025Where? São Paulo, BrazilJust like in Africa, Latin America also has an unmissable event: the WTM Latin America. &nbsp;&nbsp;In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event. &nbsp;&nbsp;With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.&nbsp;11. ATM Arabian Travel Market 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East. &nbsp;&nbsp;The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies. &nbsp;&nbsp;The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.&nbsp;&nbsp;By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience. &nbsp;&nbsp;Not registered with Hotelbeds yet? Here you can list your property and benefit from a range of products and services, as you'll find in the free guide below. Get it now and discover why becoming a Hotelbeds partner is what your business needs.

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11 Best Travel Trade Shows to Attend for Hoteliers 

Today, more and more travellers are consciously choosing their hotels and accommodation based on their green and social commitments. &nbsp;&nbsp;As explained in our Travel Trends Guide for 2024, sustainable travel is a major area of focus for our industry, and for Hotelbeds, impacting directly on our daily operations and how we generate tourism. &nbsp;&nbsp;The process of becoming an eco-friendly hotel is easier than you might think at first glance. Check out our guide to hotel sustainability and our 6 tips to avoid using single-use plastics in hotels. &nbsp;&nbsp;In addition, it's important to let potential guests know that you support these initiatives, and a certification is one of the best ways to do so. &nbsp;&nbsp;Throughout this article, we’ll provide you with relevant information about getting certified with two of the major certifications for hotels. We’ll also explain how to leverage Hotelbeds’ benefits by becoming a sustainable partner. Keep reading!&nbsp;&nbsp;How Hotelbeds helps with ESG strategy &nbsp;Hotelbeds, as part of the HBX Group, takes its Environmental, Social, and Governance (ESG) responsibilities seriously. We’re committed to ensuring our planet's sustainability. As a result, we have established 10 core commitments related to the Sustainable Development Goals, including: &nbsp;&nbsp;We continue to promote sustainable and conscious travel to minimise environmental impact and improve the community with our technological capabilities. &nbsp;&nbsp;&nbsp;We highlight to our partners and stakeholders the benefits of introducing sustainable practices into their business models and complying with regulations, legal requirements and qualifying for certifications that make a difference. &nbsp; &nbsp;&nbsp;We work to enhance visibility and promote sustainable products, services, and destinations through the creation of sustainability performance levels.&nbsp;&nbsp;What’s the Sustainable Hotels Programme?As part of our ESG efforts, we highlight the Sustainable Hotels Programme, formerly known as the Green Hotel Programme. What is the purpose of this initiative? &nbsp;&nbsp;In recent studies, the World Travel &amp; Tourism Council (WTTC) observed that 74% of travellers want hotels to provide more sustainable choices. 65% of respondents said that they would feel better about paying for accommodation with a sustainable certification or label. &nbsp; &nbsp;&nbsp;Since hoteliers are key players in the tourism industry – one of the sectors with the most impact on the environment, society and economy – it’s essential to consider implementing a sustainable perspective in the properties. &nbsp; &nbsp;&nbsp;Therefore, the Sustainable Hotels Programme was created to encourage properties regardless of their size to become a force for good, and help them to communicate their sustainable practices. &nbsp; &nbsp;&nbsp;Hotels participating in the programme benefit from more visibility in our system. If you’re a member of the programme, you'll appear in the booking engine under the filter 'Sustainable Hotels'.&nbsp;&nbsp; &nbsp;We'll also include your property in sustainability-focused marketing actions, promoting it across channels such as email communications, banners, and landing pages on bedsonline.com and hotelbeds.com. &nbsp;&nbsp;Also, we run campaigns aimed at increasing awareness of the use of single-use plastic, and other eco-friendly and social initiatives. Last year's campaign with Accor increased the number of properties free of single-use plastic from 500 to 5,000. Stay tuned in the coming months as we'll be launching a new series of campaigns. &nbsp;&nbsp;&nbsp;&nbsp;As a group, HBX Group has observed a growing interest and bookings from hotels that adopt sustainable practices. Currently, we have 40,000+ properties certified as sustainable in our portfolio - between 2022 and 2023, we reported an 30% increase in bookings for sustainable hotels within 12 months. Additionally, our Sustainable Hotels landing page has been the most viewed this year so far, proving again the growing interest in this category of properties and the changing traveller's intent.&nbsp;One effective way to communicate your sustainable initiatives to the world and access our Sustainable Hotels Programme is to become certified with eco certifications. At Hotelbeds, we suggest two in particular. Read on to learn about some of the best certifications in the industry and how to obtain them.&nbsp;Your Guide to Hotel Certification &nbsp;WTTC Hotel Sustainability BasicsThe first certificate we encourage you to get is Hotel Sustainability Basics by the WTTC. This is the global authority on travel and tourism's economic and social contribution, working with governments and international institutions. &nbsp;&nbsp;&nbsp;In four simple steps, you can get this certification regardless of the size of your property. &nbsp;&nbsp;Fill in the registration form to receive the toolkit with all the information about joining the programme. Visit wttc.org to do so.&nbsp;&nbsp;You’ll receive confirmation from WTTC, explaining the verification partners available in your region. After choosing one, WTTC will tell you how to verify the certification criteria you must follow. &nbsp;&nbsp;Next step will be to implement the 12 basics of sustainability defined by WTTC over the next three years. These basics include Measure &amp; Reduce Energy Use, Measure &amp; Reduce Water List, No SUP water bottles, Bulk amenity dispensers or Community Benefit, among others. &nbsp; &nbsp;&nbsp;Once the criteria have been completed, you’ll need to send evidence to your verification partner. Once verified, you'll get a badge showing that your property complies with the Basic Hotel Sustainability standard. &nbsp;&nbsp;GSTC Industry CriteriaThe second certification we recommend you get is provided by the Global Sustainable Tourism Council (GSTC). This organisation establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria. They are arranged on four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts. &nbsp;&nbsp;These criteria are used by businesses of all sizes to become more sustainable and as a basis for certification. To measure compliance with GSTC Criteria, some performance indicators are available. All of these criteria can be found here.&nbsp;&nbsp;Businesses certified by a GSTC-Accredited Certification Body, meeting all the GSTC Criteria, have a high level of assurance and credibility. Being certified by an Accredited Certification Body means that your property complies with the highest social and environmental standards on the market. &nbsp;&nbsp;This is how GSTC certification works: &nbsp;&nbsp;Choose a Certification Body (organisations that have been accredited based on the quality of their certification process) from this list. Some of these GSTC Accredited Certification Bodies include Bureau Veritas, Control Union and RoyalCert. &nbsp;&nbsp;&nbsp;After working with a Certification Body towards achieving full GSTC requirements compliance, your operation will receive its Certification from an Accredited Certification Body.&nbsp;Introducing Our New Sustainability Hub &nbsp;Aside from these certifications, we also strive to provide you with the tools to become more sustainable and implement initiatives that will benefit you. &nbsp;&nbsp;As part of our ESG strategy, we’re glad to announce the launch of the Sustainability Hub, an online site aiming to collaborate with stakeholders to improve sustainability, generate networking and share ESG projects and actions. We’ll support small and medium hotels and clients on their sustainability journey. &nbsp;&nbsp;In this hub, you’ll find relevant content on sustainability and hotels, as well as sustainability mentoring programmes to help you obtain these certifications (WTTC &amp; GSTC). Some of the areas we’ll cover include: &nbsp;&nbsp;Mentoring on how to start with Basic from WTTC and expand with GSTC standards at different levels. &nbsp;&nbsp;&nbsp;Support with activities to share best practices, webinars, mentoring programmes, etc. &nbsp;&nbsp;Launch specific campaigns on topics like plastic-free, waste, energy, universal accessibility, among others. &nbsp;&nbsp;ESG advice for customers and suppliers. &nbsp;&nbsp;We hope that this article will encourage you to go further in your efforts to make your property more environmentally friendly. Be sure to stay tuned for all the sustainable initiatives that we’ll be launching in the coming months. &nbsp;&nbsp;Haven’t joined Hotelbeds yet? Start benefiting from a wide range of products and services at your disposal, as well as from 66,000+ travel distributors ready to book your rooms. Register your property today!

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How to Obtain Your Hotel Sustainability Certification: A Guide for Hoteliers

&nbsp;The issue of cybersecurity attacks is not a new phenomenon. Cyber threats have been prevalent since the inception of the internet, but in recent years, their frequency and severity have grown significantly. The projected global costs of cybercrime are expected to skyrocket to $10.5 trillion by 2025, a sharp increase from the $3 trillion recorded in 2015. As a result, it is imperative for businesses to enhance their security measures to combat the ever-evolving landscape of cyber threats.&nbsp;Cybercrime can have a significant impact on various sectors and industries, with the travel and tourism sector being particularly vulnerable. The vast amount of secure and personal data handled by the travel and hospitality industry makes it a prime target for cyber attacks. Therefore, it is crucial for travel providers to prioritise cybersecurity measures to safeguard sensitive information and protect both their businesses and their customers.&nbsp;&nbsp;As the digital ecosystems of the travel and tourism industry continue to expand, they will also become increasingly susceptible to cybercrimes. It is crucial for companies within the travel and tourism chain to prioritise cybersecurity awareness, strategies, and safeguarding in order to ensure the utmost security of their data.&nbsp;Why is the travel industry susceptible to cybercrime?As a global industry with many – literal – moving parts, the travel industry is often targeted by cybercriminals. Analysis of data breaches and cyberattacks have identified numerous reasons for this, such as:&nbsp;The industry’s huge fragmentationThe complexity of the travel booking and payment networks/platformsThe existence of many travel agents and third-party service providersPoor security systems when it comes to IT and point-of-sale (POS)Human errorThe millions of travellers all interacting with travel providers within cyberspace&nbsp;&nbsp;How can travel businesses mitigate cyber-attacks?Human error was identified as one of the biggest threats to cybersecurity in 2023, so many common cyberthreats may be avoidable with the right education.&nbsp;It’s estimated that, by 2025, around 99% of data breaches will be caused by a misconfiguration within settings or installation by an end user. So, this suggests that with proper education, and a thorough cybersecurity strategy, travel providers will be able to mitigate the impact and severity of many common cyberthreats.&nbsp;What a good cybersecurity strategy should involve:Contingency planningImmediate actions outlined – for varying types of breach or attack once discoveredPost-breach responses &nbsp;An understanding of current cyber risks&nbsp;Here is where consolidating your tools and resources, and leveraging third-party expertise to manage complexities and augment capabilities can give you a leg-up when it comes to protection against those more common threats.&nbsp;&nbsp;As cyberattacks continue to evolve and grow more sophisticated, it is clear that implementing frequent company-wide training can be an effective strategy in mitigating the risks associated with data breaches. The alarming statistics on data breaches underscore the importance of staying updated on the latest threats and taking proactive measures to safeguard sensitive information.&nbsp;But for now, let’s look at some of the most common cybersecurity threats and what shape they take, to help you as travel providers improve your awareness.&nbsp;Social EngineeringSocial engineering is widely recognized as one of the most common and hazardous tactics used by cybercriminals. This is mainly due to the fact that social engineering, in its many forms, exploits human mistakes rather than technical weaknesses. It is much simpler to deceive or influence individuals than it is to penetrate a security system, and it is apparent that cybercriminals are well aware of this fact. Research indicates that over 85% of all data breaches stem from human interaction or error.&nbsp;Throughout the year 2023, social engineering techniques played a crucial role in cybercriminals gaining access to employee data and credentials for the purpose of carrying out cyberattacks. Among these techniques, phishing stands out as a leading cause of data breaches, with more than 75% of targeted attacks originating from deceptive emails. It is important to note that these tactics are continuously adapting to leverage emerging trends and technologies in order to stay ahead of security measures.&nbsp;What can phishing attacks look like?Spear phishing – this targets specific individuals or organisations, hence the term ‘spear’, most typically using malicious emails. The goal of these emails is to obtain sensitive data such as login credentials, or to infect the users’ device with malware (which we will explore later).Whaling – a type of attack that targets senior or C-level executive employees, with the aim of stealing money or information on the business, or to gain access to their devices to carry out further attacks.Vishing – the use of fraudulent phone calls or voice messages, often masquerading as a legitimate business, to convince individuals to share sensitive, private data such as bank details and passwords.SMiShing – the use of fraudulent text messages, in much the same way as ‘Vishing’, to steal sensitive, private data. This can often take the shape of your bank, or a shipping service.&nbsp;&nbsp;Other social engineering techniques can involve:Business email compromise (BEC) - a prominent technique in which attackers assume the identities of trusted email addresses – often internal business users – to trick other employees or clients of the business into sharing data that could compromise the business, or make payments, amongst other goals.Pretexting – here cybercriminals gain access to a system or a user account using a false scenario that gains the victims trust through manipulation. Attackers could pose as a HR employee, or an IT specialist, for example.Disinformation campaign - these spread false information, usually with the goal of amplifying fake narratives using bots and fake accounts on social media networks.&nbsp;&nbsp;Among these techniques, travel providers are most likely to encounter business email compromise attacks, primarily due to the extensive chains of internal communication. Once attackers gain access, they typically send phishing emails to employees or clients of the business in order to obtain more sensitive data or prompt financial transactions. They may also utilise the compromised account to launch attacks against other employees or the businesses' systems.&nbsp;Business email compromise attacks can be carried out in multiple ways, including:Phishing – as explained above, this type of attack often using emails to trick employees into sharing sensitive data and are usually from a ‘trusted’ source. Social engineering techniques are then used to prompt the recipient into action.Malware – this is the use of malware – malicious software - to infect a user’s computer and therefore gain access to their email accounts. Once installed, this malware can steal other sensitive data from this computer.Social engineering – often, this type of attack (closely linked to phishing), tricks employees into divulging sensitive information or grant access to their email accounts. Usually, this involves impersonation to gain trust.Manipulation of weak passwords – if employees use ‘weak’, reused, or easily guessable passwords, cybercriminals can obtain access to internal email systems by guessing these passwords.&nbsp;&nbsp;How can travel providers protect against business email compromise?Train employees on how to identify and avoid phishing emails &nbsp;Insist employees use strong passwords and two-factor authentication &nbsp;Keep software and cybersecurity systems up to date &nbsp;Implement email cybersecurity measures, such as spam filters&nbsp;&nbsp;Third-Party Security TreatsThroughout 2023, there was a noticeable rise in third-party breaches as numerous companies globally transitioned to independent contractors to carry out work previously done by full-time staff. Consequently, this surge led to a larger pool of less-secure networks that had access to the main target, all of which were associated with these third parties. These less-secure networks are exploitable by hackers, as seen in the memorable attack on the U.S’s Colonial Pipeline in 2021, by obtaining compromised credentials, accessing a VPN without multi-factor authentication, and demanding a $5 million Bitcoin payment to regain access.&nbsp;As the trend towards remote or hybrid work increases, with over 50% of businesses showing more willingness to hire freelancers, the rise in remote or dispersed workforces brings about ongoing challenges in third-party security threats for travel businesses of all sizes.&nbsp;Cloud VulnerabilitiesWith many more businesses adopting cloud-based systems, the growth of cloud-based cyberattacks likewise grows. It’s estimated that cloud security is the fastest growing cybersecurity market, growing around 41% from 2020 to 2021.&nbsp;&nbsp;In today's fast-paced environment, with cloud-based systems taking on more corporate workload, businesses are turning to 'zero trust cloud architecture' for enhanced security. This approach, designed to assume a system has been compromised, requires additional verification before granting access to recognized devices, or any device within the perimeter of the network.&nbsp;Keeping on top of cloud security practices is critical, and can include:Monitoring access to sensitive resources &nbsp;Enforcing strict password requirements &nbsp;Implementing a sound data backup plan &nbsp;Leveraging data encryption &nbsp;&nbsp;What are the most common cloud-based threats?Commonly referred to as the ‘egregious eleven’ by security professionals, these are the most ‘popular’ access points:Data breachesMisconfiguration and inadequate change controlLack of cloud security architecture and strategyInsufficient identity, credential, access and key managementAccount hijackingInsider threatInsecure interfaces and APIsWeak control planeMetastructure and applistructure failuresLimited cloud usage visibilityAbuse and malicious use of cloud services&nbsp;&nbsp;Supply Chain AttacksA recently emerging tactic, supply chain attacks involve the breach of supply chain technology, such as Application Programming Interfaces (API systems), commonly found in the travel industry. This infiltration allows access to source codes, build codes, and other software components. The attackers then exploit these legitimate platforms and applications to disseminate malware throughout the supply chain systems.&nbsp;Considering how often supply chain systems are used within the travel and tourism industry – particularly through API integration – it’s important to know how to reduce the risk of this kind of attack.&nbsp;In the modern travel industry, travel APIs are a powerful tool that many businesses utilise. By allowing different systems to communicate seamlessly, they create a unified platform where customers can easily access all travel products in one place. These API systems are highly effective in helping travel providers create user-friendly systems that stay ahead of hospitality tech trends. It also means travel providers can enhance their business success by increasing their distribution through API integration, offer customised tour packages or itinerary planning, provide quotes, or display availability and booking options.&nbsp;However, these systems are also vulnerable to attacks. But hope is not lost! There are many ways to protect against supply chain threats, including:Use endpoint monitoring tools to spot and stop suspicious activity &nbsp;Stay current with all system patches and updates &nbsp;Implement integrity controls to ensure users are only running tools from trusted sources &nbsp;Require admins and other users to use two-factor authentication&nbsp;&nbsp;RansomwareWhile certainly not a new threat, ransomware attacks have become significantly more expensive in the last few years – with costs expected to reach $265 billion by 2031 - and so continue to present considerable challenges to businesses of all sizes.&nbsp;&nbsp;Ransomware, in essence, is a form of malicious software that restricts access to computer systems until a ransom is paid. This involves utilising malware to seize control of computer systems, retrieve data, files, or sensitive information, and then requesting payment in exchange for restoring access to the original user.&nbsp;Of course, before the ransomware attack can take place, hackers must obtain access to their targets’ systems. The most common methods of infiltration include: &nbsp;PhishingRemote Desktop Protocol (RDP) and credential abuse - wherein hackers use ‘brute-force’ or purchase credentials with the goal of logging into systems to distribute malware.Exploitable software – such as unpatched or out-of-date software.&nbsp;&nbsp;Modern endpoint detection and response (EDR) technology can often protect against ransomware attacks, by stopping the execution of malicious software in the first place. Many businesses also benefit from the setting of cybersecurity parameters, to keep employees from straying too far from safe browsing locations on their corporate devices.&nbsp;&nbsp;The Internet of ThingsIn the realm of technology, physical objects, the 'Things' in 'Internet of Things, are evolving to be more intelligent by integrating sensors, software, and other advanced technologies. As we continue to depend on these interconnected Things to communicate and exchange information online, their vulnerability to cyber threats also increases.&nbsp;While there are multiple ways that smart devices and objects connected to an online network, some of the most common methods are:&nbsp;&nbsp;Default passwords: Hackers can exploit default passwords often supplied for smart devices, or easily guess reused and weak passwords or access codes for individual or business devices. These are then used to gain access to the device, its data, and facilitate further attacks.&nbsp;Unsecured Wi-Fi networks: public Wi-Fi networks are often unsecured or use weak encryption, and these can be exploited to intercept data.&nbsp;&nbsp;Fortunately, there are ways to protect your devices, including: &nbsp;Having users select secure passwords &nbsp;Staying current with Operating System (OS) and software updatesEncouraging clients to encrypt their dataInstalling antivirus or anti-malware protectionChanging default passwords &nbsp;Avoiding unsecured Wi-Fi networks &nbsp;Being cautious of suspicious emails or links&nbsp;&nbsp;Financial and reputational lossThe repercussions of a cybersecurity breach can have widespread and severe implications for businesses, regardless of their size. Small businesses may never fully bounce back from an attack, and larger businesses could be subjected to penalties, legal action, a decrease in clientele or staff, as well as tarnishing their reputation.&nbsp;For many travel providers, one of the key consequences will be the loss of reputation, which – should the business recover – will involve a long and detailed strategy to recover this reputation both for existing and potential customers. After all, how many people are going to choose a company that, from an external perspective, hasn’t protected its customers?&nbsp;Another main consequence is the disruption to operations following a breach or attack, the consequence investigation that must take place, and the change to business practices after the resolution of the attack. &nbsp;&nbsp;&nbsp;&nbsp;Ensuring that your business has strong cybersecurity protection and awareness at all levels is essential to defend against the common cyber attacks mentioned earlier. Seeking expert training and advice from security professionals will help keep your business practices, cybersecurity strategies, and overall understanding of cyber threats current and effective.

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Cybersecurity: The Top Threats To Look Out For

What is wellness tourism?Wellness tourism is the type of travel aiming to maintain or improve wellbeing. According to the Global Wellness Institute, there are two types of wellness travellers: primary and secondary.&nbsp;&nbsp;For primary wellness travellers, wellness activities are the main purpose of the trip. Secondary wellness travellers only engage in wellness activities as a part of the trip, meaning they don’t travel exclusively for the wellness experience. In 2022, the biggest national wellness tourism markets were the USA, Germany, France, Austria, and Switzerland, with the USA accounting for 24% of all wellness trips.&nbsp;Wellness activities could be linked to what a country has to offer, such as Hungary’s thermal baths or Iceland’s lagoons. Or, travellers’ particular interests could shape the wellness experience — luxury travellers might pick spa retreats, sports enthusiasts might go for a surf camp, or culture lovers might prefer to try a traditional massage.&nbsp;&nbsp;Considering the broad-reaching, and entirely subjective, nature of wellness as a concept, there's a wellness travel experience for every type of traveller on every continent.&nbsp;What are the benefits of wellness tourism for travel providers?Growing at a compound annual growth rate (CAGR) of 16.6%, wellness travel is a big part of the global wellness economy. In 2022, it made up $651 billion of the $5.6 trillion wellness industry. At this growth rate, wellness tourism is expected to cross the $1 trillion mark in 2024, and the global wellness economy to reach $8.5 trillion by 2027.&nbsp;Travel providers can capitalise on bookings for wellness trips from both primary and secondary travellers; here are just a few reasons why wellness tourism is an important travel motivator, and certainly a travel trend to take advantage of:&nbsp;Wellness travel is profitable: Accounting for 18.7% of all tourism spending, wellness travellers spend more money than typical tourists. On average, in 2022, wellness travellers spent &nbsp;$1,764 per international trip, and $668 per domestic trip.&nbsp;Wide range of travel activities: Not only is wellness tourism an integral part of the profitable wellness industry, but the wide-reaching concept of wellness itself means that travellers can - with the help of a broad range of options offered by an expansive travel portfolio - curate an experience that aligns with their preferences, needs and personal beliefs.&nbsp;&nbsp;Choice of different destinations: It is possible to book wellness activities all around the world. The Middle East-North Africa region, in particular, has been a leading region in wellness tourism. With a 61.5% annual growth between 2020 and 2022, the average wellness traveller spends $1,354 in this region. The sheer choice of options for travellers from all walks of life means that wellness tourism is one of the more accessible forms of experiential tourism.Examples of Wellness TourismYou can find more wellness travel experiences, alongside hotels and resorts all around the world offering bespoke wellness programs and wellness products that can be tailored to each travellers' needs through our Booking Engine.&nbsp;&nbsp;With more than 200,000 accommodation options, including Sustainable Hotels, and 16,000 experiences, our expansive travel product portfolio allows you to offer a comprehensive wellness tourism experience unique to each travellers' requirements.&nbsp;For now, here are some popular wellness experiences for travellers from all walks of life:Spa RetreatsIn 2022, the spa industry had over 181,000 spas, generating $105 billion in revenue. A timeless activity, spa retreats would be a good fit for primary wellness travellers. Check out 2024’s top-rated spas, such as Winvian Farm in Connecticut, listed in Condé Nast Traveller’s Reader Choice Awards for six years in a row. In Winvian, your clients can choose from 6 spa packages, which include massages, hydrotherapy, oxygen facials, yoga, and reflexology.&nbsp;Make sure to choose the right spa for the right type of traveller. Families can explore multi-generation spas — Zulal Wellness Resort in Qatar has a family bonding retreat, focusing on wellness activities for the whole family. For couples, consider checking out spas in romantic destinations, offering couple massages and wellness treatments.&nbsp;Cultural Wellness ExperiencesExperiential travel is a rising travel trend, with all types of travellers prioritising learning about the culture. Culinary travellers do this by tasting the local food, adventure travellers book trips to explore remote regions, and wellness travellers discover the different wellness traditions.&nbsp;Whether that’s the Aufguss sauna rituals in Central Europe and Germany or the well-known Thai massages in Thailand, many countries have accessible cultural practices that can be experienced through the lens of wellness. One of the best ways to create an accessible but authentic experience for travellers is to look for locally-owned practices, as well as hotels and resorts that provide culturally sensitive and inspired wellness programs for their guests. Not only does this allow travellers a glimpse into the, often historically-rich, culture of their destination of choice, but it also supports local economies - especially when those hotels, resorts and experiences are run by the region's citizens.&nbsp;For example, in Waldorf Astoria Los Cabos in Mexico, Mexican folk-healing therapies inspire the hotel’s wellness offerings, making it possible to experience mezcal-infused massages, herbal aromatherapy, energy cleansing rituals, and more.Outdoor Wellness Activities&nbsp;A 2019 study found that spending a minimum of 120 minutes a week is good for health and wellbeing. Whether that’s taking a walk, swimming, or going on a retreat in a remote town, your clients might be looking for outdoor wellness activities after staying inside for long work weeks. For sports enthusiasts, recommend physical activity-based events, such as yoga camps or fitness programs.&nbsp;&nbsp;There are always interesting country-specific destinations — Iceland’s Blue Lagoon, for example, offers outdoor massages and float therapy. Similarly, Japan is the birthplace of forest bathing, a philosophy aiming to reduce stress by nature immersion. For a complete disconnection from daily life, explore silent retreats, where participants stay quiet throughout the event while engaging in activities like meditation and walks in nature.&nbsp;Sleep WellnessThe Hilton Trends Report named 2024 the year of Rest and Relaxation, putting sleep travel in the spotlight. To invest in sleep, Hilton uses high-quality mattresses, while equipping some of its hotels with temperature-controlled beds, sound-absorbing walls, and smart technology. Hyatt also joined the sleep travel trend, creating a Restorative Sleep Suite in New York with a special AI-powered bed.&nbsp;Besides hotels, experiences that improve visitors’ sleep are trending — star bathing and forest bathing are both thought to reduce stress and improve sleep quality by boosting melatonin. For where sleep meets tech, check out resorts and high-tech wellness programmes. Kamalaya Koh Samui in Thailand has a dedicated sleep wellness program, featuring traditional massages, mentoring sessions, and IV therapy.Technology in WellnessIt’s possible to find high-tech wellness programmes in medical spas, retreats, and wellness centres around the world. These programmes could be related to beauty, fitness, anti-aging, or mindfulness, helping clients reach their wellness goals.&nbsp;&nbsp;In Spain, for example, SHA Medical Spa has The Rebalance &amp; Energise Programme, offering ozone therapy to stimulate the immune system. While in Bali travellers can experience a truly bespoke wellness program in many of the unique resorts in this stunning location, with deep roots in the Ayurvedic wellness practice. Experiences can include holistic treatments to achieve internal balance, right through to tech-powered treatments such as hyperbaric oxygen chambers, sleep enhancement technology, and Microbiome facials.&nbsp;&nbsp;Like what you see?&nbsp;&nbsp;Sign up with Hotelbeds or log in to your account to get amazing wellness deals for your clients. You’ll also get the latest offers, campaigns, and promotions from our portfolio of hotels and experiences — both for wellness travel and other travel trends.&nbsp;

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2024 Travel Trends: Wellness Tourism

It seems everyone we know is busy, busy, busy, — 80% of employed Americans reported they ‘never had enough time’— and travellers are increasingly looking for the opposite. &nbsp;&nbsp;Wellness tourism, travel that supports a person's well-being or feeling of contentment, has gained popularity in the early aughts and has steadily increased, outperforming the overall tourism industry for over a decade, according to the non-profit Global Wellness Institute. Like many tourism sectors in the COVID-19 pandemic aftermath, wellness tourism is soaring.&nbsp;Some 819.4 billion wellness domestic and international trips were taken in 2022, representing 7.8% of all tourism trips that year. Wellness trips are projected to rise to 8.3% by 2027.&nbsp;Hoteliers can capitalise on this newer, lucrative tourism by adding wellness offerings. Gen-Z, born between 1997 and 2012, are already frequent travellers and emerging as some of the most eager to travel post-pandemic. This group prioritises mental health and often looks for relaxing experiences when travelling.&nbsp;In this article, we deep dive into this increasing travel trend for 2024 and provide several tips to leverage it in your property beyond ‘just’ having a spa. &nbsp;&nbsp;&nbsp;Why hoteliers need wellness tourism&nbsp;Wellness tourism is high-yield tourism, as wellness travellers spend more money than the average tourist, 75% more than the typical domestic tourist and 41% more than the typical international tourist. Hoteliers investing in wellness are almost guaranteed to get a return on their investment, as the wellness market is forecast to jump to $1.4 trillion by 2027.&nbsp;It's not too late to get a foothold in the wellness tourism sector. Take a giant leap forward by joining the Hotelbeds portfolio, where hoteliers can reach 66,000+ travel distributors who are searching for wellness experiences for their high-value clients.&nbsp;&nbsp;If you're already a member, log in to the Partner Extranet to update your property info and wellness offerings, upload new photos, adjust rates, and more.&nbsp;Examples of wellness tourism&nbsp;Wellness travel extends beyond the spa and gym. It touches nearly every aspect of the traveller's trip, from healthy food and drinks to experiential experiences to the best hotel amenities that promote self-care.&nbsp;Hoteliers can easily incorporate some or all of these ideas:Using bedding that promotes more restful sleep, including breathable fabrics like cotton and linen, and weighted blankets.&nbsp;Providing turndown amenities that promote sleep like herbal teas, melatonin tablets, meditation apps, and books.&nbsp;Hosting live and on-demand fitness classes. Offering referrals to area gyms, boot camps, and personal training and creating walking, hiking, and biking trails on and off property.&nbsp;Adding organic drinks and meals made with local ingredients to your restaurant, bar, and grab-and-go menus.&nbsp;Offering airport transfers in vehicles that are low or zero-emission.&nbsp;Stocking your gift shop with organic sundries and wellness products that support healthy travel and lifestyles.&nbsp;Offering activities like guided meditation, stretch &amp; release classes, and foraging with the hotel chef.&nbsp;&nbsp;Spa wellness travelSpa travel has long been a form of luxury travel, but it's growing with travellers making it their primary or secondary focus. The global spa market was valued at $87.63 billion in 2023 and it's projected to grow to $375.54 billion by 2032. &nbsp;&nbsp;Spa therapies can help align the body, mind, and spirit through a variety of treatments and experiences, including massage, aromatherapy, cryotherapy, hydrotherapy, saunas, facials, manicures, pedicures, body wraps, and scrubs. &nbsp;&nbsp;Enhance your property's existing spa services with soothing lighting, eco-friendly and sustainable decor, and the latest spa treatments. Properties without a spa can partner with local spas to offer in-room and pool-side treatments.&nbsp;Sleep tourismSleep tourism is a post-pandemic travel trend that is on the rise. Hoteliers are creating soundproof sleep suites where the main attraction is sleep. These sanctuaries include amenities like AI-powered beds that adjust to sleepers' needs, luxury bedding that promotes cool and comfortable sleep, and amenities that promote restorative sleep like deep soaking tubs, aromatherapy diffusers, blackout curtains, pillow menus, and sleep masks. &nbsp;Don't sleep on this wellness travel trend, which is expected to grow by nearly 8% to more than $400 billion between 2023 and 2028.&nbsp;Healthy experiencesHelp travellers who already lead healthy lifestyles by offering healthy amenities. From well-stocked fitness centres to group and on-demand classes to hot tubs, steam rooms, plunge pools, and infrared saunas, there are many options for properties of all sizes. &nbsp;Additional options include in-room workout kits with access to fitness apps, partnering with local businesses to offer boot camps, personal training, and group fun runs, and providing outdoor spaces for walking, relaxing, and dining.Experiential wellnessA segment of experiential travel, travel fuelled by a desire for connection through sustainable tourism that supports local communities, experiential wellness is attractive. &nbsp;From private tours of local natural wonders to classes with local artisans to create candles and bath products to one-of-a-kind volunteerism experiences, experiential travel taps into a desire for bespoke experiences and lifelong learning.&nbsp;Solo travel wellness retreatSolo travel is exploding, particularly among female travellers. Some 76% of Millennials and Gen-Z are planning to take a solo trip this year, and 60% of all travellers are planning two or more solo trips. More than half of these trips are centred around self-love and treating oneself. &nbsp;These trips offer the opportunity to focus on emotional, mental, physical and, sometimes, spiritual, well-being without the distraction of other travel companions. Leverage solo travel's popularity by creating personalised trip itineraries that include customisable meal plans, fitness regiments, and activities.&nbsp;Family wellness retreatIncreasingly, families are focusing on strengthening bonds through wellness retreats that promote shared adventures. &nbsp;Whether enjoying activities together like ropes courses, cooking classes, and hikes or separately via kids' clubs, children's mindfulness, bubble-blowing breathwork, and soap making classes, and activities like journaling and stargazing, leverage family retreats.&nbsp;Yoga retreatsYoga retreats offer opportunities for first-timer yogis to advanced yoga practitioners to relax and find balance. &nbsp;These retreats are often offered in tandem with meditation, sound bath, and energy healing sessions, fitness classes, workshops on wellness-related topics like nutrition and stress reduction, breathwork sessions, detox programmes, healthy cooking classes, and on-property dining options that focus on farm-to-table, organic, and/or locally-sourced artisanal meals.&nbsp;&nbsp;Corporate wellness retreatsWith many people still working remote or hybrid, companies are prioritising corporate retreats. Some 79% of companies allocate a specific budget for getting their teams together. &nbsp;Even if your property isn't part of a large conference centre, you can support corporate travel by partnering with local businesses to create team building activities, entertainment, and outdoor recreation.Don't let another minute pass without joining the wellness revolution. &nbsp;&nbsp;Give your property a check-up by logging in to the Partner Extranet to share property photos and wellness offerings. &nbsp;&nbsp;Haven’t joined Hotelbeds yet? Register your property today for free. You’re just a few clicks away to start benefiting from our wide range of products and services for hoteliers.&nbsp;

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Welcome Wellness Travellers at Your Hotel: Practical Tips & Examples 

&nbsp;The Rise of Music and Concert TourismMusic tourism has seen significant growth in the last few years, particularly since the pandemic where live and in-person experiences were largely impossible for many travellers around the world.&nbsp;&nbsp;This growing trend sits in conjunction with the rise in popularity of experiential tourism (link), one of the more notable shifts in traveller behaviours within the industry. Travellers are prioritising travel governed by both immersive and cultural events, activities and experiences to enrich their trips. What used to be a niche interest is now becoming a globally impactful tourism trend for 2024 and beyond.&nbsp;Findings from Amadeus have shown that music tourism plays a vital role in stimulating local economies. Notable global artists such as Taylor Swift, Coldplay, and Beyonce have been found to have a substantial impact on search and booking volumes for destinations featured on their tour schedules. For instance, flights to Romania saw a surge of up to 91%, while Athens experienced a 62% increase in interest. Beyonce's performance in Sweden during her Renaissance World Tour drew a massive crowd of around 90,000 to Stockholm, highlighting the power of music tourism in driving economic growth.&nbsp;Daniel Batchelor, Vice President, Global Corporate Marketing &amp; Communications at Amadeus, said:&nbsp;&nbsp;“Consumer research shows that this year travellers are on the lookout for new experiences. And what better experience can there be than sharing a music festival or concert with friends, family or like-minded fans?”&nbsp;What Are the Opportunities for Travel Providers?As part of our strategic focus on the growth of experiential tourism and the exploration of key travel trends for 2024, music tourism is in alignment with the behaviour of many global travellers. They are actively pursuing experiences that resonate with their beliefs and preferences, as well as immersing themselves in their chosen destination. Music tourism offers unique and memorable experiences catered to all types of travellers.&nbsp;In fact, Amadeus has also suggested that music tourism is one of the ‘key drivers of European tourism in 2024’, and so it stands to reason that this will continue to be a key driver of travel trends for years to come.&nbsp;So then, the question remains: what about the opportunities for travel providers when it comes to music travel and tourism?&nbsp;InsightsOur innovative recommendation tool, Insights, has been tailor-made for travel providers to enhance efficiency in your daily tasks and keep you at the forefront of travel industry trends.&nbsp;How? By using an internal algorithm to determine market-specific trends based on several key factors including:&nbsp;SeasonalityHistorical search dataReal-time customer bookingsHistorical booking data&nbsp;This means Insights can provide recommendations based on customer bookings in your market, offering you destinations more likely to be booked by your ideal audience. &nbsp;&nbsp;As a unique web portal, Insights transforms complex booking data into a user-friendly interface, that allows you as the provider, full control over your recommendations. Save, Anchor or Discard your recommendations as they are served to you, for even better personalisation in the future, allowing you to even easier identify which destinations, hotels and experiences offer the most potential for your business and your profits.&nbsp;So, how is this relevant to travel trends, and therefore music tourism? &nbsp;&nbsp;Well, Insights allows you to keep up with increasing demand in your market, and considering the fact that some global artists drive significant shifts in destination demand, especially for tours, Insights allows you to track real-time bookings and competitor activity. Leveraging data intelligence on these crucial factors, you can react promptly to meet the surge in demand.&nbsp;Sign up today to access this useful recommendation tool.&nbsp;Travel PackagesIt is evident that there is a significant demand for music-centric experiences among super fans and casual music lovers worldwide. There is a unique opportunity for collaboration between travel providers, event organisers, and host destinations to curate enticing and memorable experiences as these sectors intersect.&nbsp;In a prime demonstration of this intersectional collaboration, the organisers of Tomorrowland, a prominent European music festival located on the outskirts of Antwerp, Belgium, are providing international music enthusiasts the opportunity to reserve travel packages that include the chance to explore Belgium before immersing themselves in performances by top DJs from around the globe.&nbsp;Consider how you as a travel provider might be able to curate enticing packages that could boost your sales. Here are some key considerations, though, for capitalising on music events and experiences as extra revenue:&nbsp;Identify music travel experiences which align with our ideal market or customer. Sometimes, smaller and more ‘obscure’ events offer more opportunities than events on a grander scale. &nbsp;Keep your packages concise and focused, to avoid confusing travellers.Ensure that travellers have the flexbility to amend the travel dates to either arrive before, or stay on after the event or experience you’re curating their trip around.Navigate package prices carefully, as after all, the lead price is what gets you traffic and keeps people moving through the booking process.&nbsp;And of course when curating packages, a travel booking platform with integrated cross-selling and upselling functionalities can greatly simplify the process and provide a comprehensive booking experience. You can easily find, and book, our vast portfolio of products and services, with easy access to exclusive and differentiated properties, offers, and rate types; but also experiences and mobility services such as tickets, car hire and transfers.&nbsp;Our Booking Engine allows you to:&nbsp;Build itineraries for each customer whether they’re simple or complex.Offer add-ons at the time of booking (and after) to offer truly end-to-end travel plans.Provide flexible payment options to cater to a range of budgets.Choose from over 200,000 hotels and 16,000 experiences to build out the perfect, enriched trip no matter each clients’ preferences.&nbsp;Sign up today to start maximising every booking with this comprehensive travel booking platform.&nbsp;What are the Key Drivers of Music Tourism?Music festivals - these are undeniably one of the most influential factors in the realm of music tourism. Some of these festivals attract millions of visitors, profoundly affecting the local economy and the worldwide demand for travel services to, from, and within these locations.&nbsp;Social Media Travel Marketing - The digital age has significantly impacted the accessibility and expansion of music tourism. Shared experiences are now easily accessible on user feeds and explore pages, while recommended videos delivered through algorithms can influence travel choices. Additionally, user-generated content like uploaded sets and performances on platforms such as YouTube have been available for a long time.&nbsp;&nbsp;Unique Experiential Tourism - The cornerstone of music tourism hinges on its distinctive quality; the ambience produced and felt at festivals or concerts, a sensation often unattainable through virtual or digital means. This unique element draws in travelers seeking authentic and unforgettable experiences during their journeys, and lends itself well as a lens through which experiential tourism, a key trend in the last few years, can be explored for travellers with different preferences and interests.&nbsp;Personalisation Opportunities for Travel Sellers - There is a music and arts festival for every traveller preference, allowing for a greater degree of personalisation when it comes to travellers' perfect musical itinerary. &nbsp;&nbsp;The Emotional Synergy Between Music and Travel - The connection between music and travel is deeply rooted in the emotional and evocative nature of both experiences. It is no surprise that they are often intertwined, as music has the ability to elevate the overall travel experience, creating a unique and impactful form of tourism.&nbsp;For travelers, whether they are heading to a local venue to catch a small band, embarking on a long journey to see their favorite artist in a stadium tour, or planning a trip to a festival to join thousands of fellow music enthusiasts, there is a music event out there that will surely get them in the groove.&nbsp;And with music festivals as one of the main drivers of this type of travel, let’s look at just a handful of some of the different festivals out there, each of which draws its own type of traveller and experience-seeker.&nbsp;Inspiration: A Selection of Popular Music Festivals and EventsHere are a handful of recommendations worth traveling for!EuropeHailed for its romantic cities and diverse cultures, Europe also plays host to some of the world’s most famous music festivals! &nbsp;For community-seekers – Glastonbury, UK; 2000 Trees, UK; Sziget, Budapest.For hard rockers – Download Festival, UK; Rock Im Park &amp; Rock Am Ring, Germany.For world music – WOMAD, UK; Sziget, Budapest; Primavera Sound, Barcelona.For arts and culture - The Edinburgh Fringe in Scotland draws thousands of visitors, as one of the most popular arts and culture festivals in the world.For the biggest crowds – Tomorrowland, Belgium; Sonar, Barcelona; Lollapalooza, multiple cities.North America &amp; CanadaIt is widely known that events such as Coachella in California and Lollapalooza in Chicago (and now globally) are among the many annual festivals held in the United States that have had a significant impact on the festival industry. While these are highly acclaimed international events, there are numerous other festivals throughout the country that cater to a wide range of musical tastes.For Blues &amp; Jazz,- Since 1984, the Chicago Blues Festival has been the world's largest free blues festival; New Orleans Jazz &amp; Heritage Festival, which spans 7 days!For Hip-hop, R&amp;B – Friends and Lovers, Las Vegas; Rolling Loud, Miami; Something In The Water, VA.For Indigenous Culture – the Indigenous Music and Arts festival at Ganondagan; Summer Solstice Indigenous Festival in Ottawa.For the classics, world music -Festival d'été de Québec, VELD Music Festival, Canada.For relaxation - Bonnaroo Music and Arts Festival, Tennesee.Central and South AmericaFor celebrations of Latin music - Baja Beach Fest, Mexico; PAAX GNP Festival. Mexico, for classical musicians, ballet, opera, and dance performers.For a party - Empire Music Festival, Guetamala; Time Warp Festival, Brazil; Baum Festival, Columbia; Primavera Sound Festival Buenos Aires, Argentina.&nbsp;Asia Pacific &nbsp;What could be better than providing year-round music opportunities? While the current season aligns with the summer months in the Northern Hemisphere, there are numerous must-see music festivals in Asia Pacific destinations that shouldn't be overlooked by travelLers.Australia &nbsp;For Australia’s biggest – Vivid Sydney; Splendour In The Grass.For community - Rainbow Spirit Festival; Byron Bay Blues Fest; Lost Paradise Festival.For a travelling festival – Laneway Festival (Brisbane, Melbourne, Perth, Adelaide, Sydney).For First Nations culture – Parrtjima - A Festival in Light; Barunga Festival; Desert Mob.South KoreaWhile C-pop and J-pop have been making waves in western media for decades, the more recent skyrocketing popularity of K-pop is making South Korea turn musical heads no matter the continent! &nbsp;For world-class stage productions – Seoul, for a K-pop performance! The city hosts many solo and group performances from the industry's best acts.For immersive experiences – SMTown Live, with performances from world-renowned groups. The 2024 event went overseas to Tokyo!For showcase events – KCON; Weverse Con Festival; Seoul World DJ Festival, and Seoul Jazz Festival, which offers three days of performances from acclaimed artists to local indie acts.JapanFor international rock and electronic – Fuji Rock Festival (Japan’s biggest), Summer Sonic, Ultra Japan.For showcase events - MBC Music Core in Japan; KCON Japan.For a good cause – Greenroom Festival, based on the ethos of ‘Save The Beach, Save The Ocean’For tradition – Saito Kinen Festival Matsumoto; Hakata Dontaku Matsuri; Kyoto Gion Matsuri for incredible parades, traditional music and festivities that can last a whole month! &nbsp;South AsiaFor awe-inspiring crowds – Sunburn Festival, Goa – Asia’s largest music festival, which attracts around 1 million music-lovers.For international and eclectic line ups – Creamfields, Taiwain; S2O Songkran Music Festival, Thailand; We The Fest, Indonesia; Clockenflap, Hong Kong.For a ship-shape festival - It’s The Ship, Asia’s largest festival at sea which makes its way from Busan through Nagasaki Japan and back to Busan.For unforgettable locations - Great Wall Festival, China. Techno on the Great Wall, it’s not to be missed! &nbsp;&nbsp;While this list is not comprehensive, it should give you a good understanding of the value of music tourism and how you can start taking advantage of this trend if you haven't already.&nbsp;For timesaving, valuable tools and services that will maximise the way you work, why not sign up to become one of our valuable clients?&nbsp;Gain access to intuitive tools like Insights, which helps you track and keep ahead of travel trends, as well as our powerful travel booking platform the Booking Engine.&nbsp;

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2024 Travel Trends: Music Tourism

Joining Hotelbeds means having the opportunity to access the best tools to increase your occupancy and revenue. &nbsp;
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In order to make it easier for you to know the variety of options aimed at properties like yours, we’ve put together this visual guide where you’ll find all the information you need to know about:&nbsp;
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	How Hotelbeds help hoteliers in their distribution efforts &nbsp;&nbsp;
	
	
	Our strategic partners&nbsp;
	
	
	Our all-in-one Partner Extranet&nbsp;
	
	
	What our global and regional campaigns are&nbsp;
	
	
	Our full range of hotel marketing solutions&nbsp;
	
	
	Our exclusive Strategic Partner Agreement programme &nbsp;
	
	
	How our powerful data plays a crucial role in our optimisation campaigns&nbsp;
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We’re glad to offer these products and services aimed exclusively at hotels, regardless of their type and size, to get the most out of your Hotelbeds contract. Get your copy for free below.


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[GUIDE] Hotelbeds' Best Products and Services for Hoteliers

What is luxury culinary tourism?&nbsp;World Food Travel Association defines food tourism, also referred to as gastrotourism, as travelling for a taste of place to get a sense of place. For luxury travellers, one of 2024’s top trends is luxury culinary tourism, for whom this type of travel experience is one of the key motivators behind exploring a destination, whether it's new or familiar.&nbsp;Cuisine is one of the best ways to truly be immersed in a culture, destination, or community, and given that there has been a notable shift towards experience-centric tourism for today's traveller, it comes as no surprise that food tourism is one of the most popular travel trends in 2024 and beyond.&nbsp;A growing market, luxury culinary tourism refers to experiencing local gastronomy through the lens of luxury travel. For travelers interested in this trend, gastronomy and tourism go hand in hand — food is often the key driver behind travel activities.&nbsp;&nbsp;Who are the luxury culinary travellers?and what activities do they want?&nbsp;Between 2024 and 2030, food tourism is expected to be the fastest-growing segment of luxury travel, increasing at a CAGR of 7.6%. Appealing to travellers of all generations, luxury culinary travel includes trying out unique foods, visiting Michelin-starred restaurants, and attending food-related events such as cooking classes and festivals.&nbsp;&nbsp;According to surveys by Hilton, American Express, and Visa, travelers are prioritising local experiences, both in food travel and in general. Here are some statistics that stand out:81% of travellers are most excited about trying local foods and cuisines.79% of travellers like trying completely new food options while traveling.In 2023, over half of world travellers said their favorite culinary travel activity was visiting local restaurants. The next most popular activities were food festivals (46%), local food tours (41%), and wine tastings (39%).&nbsp;In 2024, Gen Z and Millennials expressed interest in discovering the local bar scene.Compared to other generations, Gen Z and Baby Boomers were expected to budget the highest amount of money for culinary experiences and experience tourism.Chinese travellers are estimated to be the top spenders in the travel industry in 2025 with a travel spend of $255.4 billion, followed by American ($134.1 billion) and German ($96.7 billion) travellers.&nbsp;Top destinations for luxury culinary tourismFrom Michelin-starred restaurants, food festivals, to world-class wines, gastronomy experiences and more — these destinations have you covered when it comes to luxury food tourism.&nbsp;1. USA for high-end world cuisineIn the USA, large cities often have restaurants from all over the world. New York, in particular, is a favorite among luxury travellers. From Italian restaurants with regional pasta-tasting menus to Japanese omakase restaurants, the Big Apple is the place to be for high-end world cuisine. In 2023, the city received twelve new stars (8 One Stars, 2 Two Stars, and 2 Green Stars), diversifying its Michelin Guide selection. If your clients enjoy festivals, recommend the New York City Wine &amp; Food Festival, which includes chef-hosted dinners, cocktail-making master classes, and walk-around tastings.&nbsp;Another foodie hotspot is New Orleans, distinguished by its Cajun and Creole cuisine. The city has over 1,400 restaurants and a rich history, so consider booking a food tour or even a cocktail tour&nbsp;where your clients can discover the rich food culture and history of this diverse destination. It's worth noting that New Orleans has many family-owned restaurants, such as Antoine’s, operated by the fifth generation, and Café Du Monde, known for its New Orleans-style beignets.&nbsp;&nbsp;2. Mexico for authenticity and delicious cocktailsSince 2010, traditional Mexican cuisine has been a part of the UNESCO Intangible Cultural Heritage of Humanity List. This is thanks to years of traditions related to farming, rituals, and culinary techniques. To start with Mexico’s fine dining scene, book a table at Pujol in Mexico City. At Pujol, chef Enrique Olvera aims to showcase Mexican gastronomy traditions with a modern twist, and has a signature dish called mole madre.&nbsp;For an unforgettable culinary travel experience why not offer an evening of entertainment with an equisite tasting at Bellini Revolving restaurant, boasting a 360 degree vista of the city, followed by a colourful and evocative garibaldi performance at&nbsp;Garibaldi Plaza, the Plaza of the Mariachis.&nbsp;Making up one of Mexico's local dishes, mole is a sauce that is thought to originate from either Puebla or Oaxaca, and both cities are worth a visit for their food scenes. In Puebla, your clients can try the special mole poblano and go on a local market tour. In Oaxaca, the food capital of Mexico, you can book a chocolate-making workshop, a visit to a mezcal distillery, or a private cooking class. If your clients prefer tequila to mezcal, suggest a trip to the town of Tequila in Jalisco. Here, in the very city tequila comes from, they can visit tequila distilleries to learn more about the iconic beverage.&nbsp;Access&nbsp;experiences like this and more with our expansive global portfolio of experiences.&nbsp;&nbsp;Sign up today to curate the perfect getaway for your luxury travellers.Log in today&nbsp;to curate the perfect getaway for luxury travellers.&nbsp;3. France for fine dining in the city and countrysideFrance is the country with the most Michelin-starred restaurants. As of 2023, there are 625 restaurants with one, two, or three stars. Your clients’ gourmet experience starts in Paris with a luxury food tour, discovering French wine, cheese, and macarons.&nbsp;For another taste of the unique, why not offer a gastronomic experience with a celestial twist with an sumptuous gourmet food tasting under the stars? Around 90 miles east of Paris is France’s Champagne region, protected by an AOC (controlled designation of origin) label. This means that champagne can only be produced in this region, making it ideal to book a champagne tour to visit local producers and taste this special sparkling wine.&nbsp;&nbsp;France’s second city Lyon is known as its gastronomic capital. &nbsp;Home to late chef Paul Bocuse’s primary restaurant, L’Auberge, the city also has a gourmet food market called Halles de Lyon Paul Bocuse&nbsp;which is a must-visit for foodies. Wine tours and wine-tasting events are also all around France, with exceptional wine regions like Bordeaux, Burgundy, and Beaujolais scattered all around the country. For a truly authentic fine-dining experience, head to the restaurants in the countryside, where it’s possible to find Michelin-starred lunch menus for less than €50.&nbsp;4. Italy for wine and luxury cooking classesIn a survey by World Population Review, Italian food was crowned as the best cuisine in the world. Recommend your clients a luxury cooking vacation, which is gaining popularity in the country. In these holidays, visitors experience Italian cuisine to its core, picking vegetables in the garden, having cooking classes with chefs, touring vineyards, and dining in Michelin-starred restaurants. And for travellers who enjoy a taste of authenticity, why not suggest they enjoy a four course meal cooked by local experts?&nbsp;Besides cooking vacations, check out wine-tasting tours in Tuscany, especially in the famous Chianti region. Not only does this region offer excellent vineyards and distilleries to visit, but your clients can also visit olive oil producers, and have Tuscan snacks in the region. All around Italy, you can find a wide range of pasta-making classes, usually including a complimentary drink, be it an Aperol Spritz or Italian wine.&nbsp;5. Japan for culinary variety&nbsp;Tokyo is a city with one of the highest number of Michelin-starred restaurants in the world, with over 200 one-, two-, or three-starred restaurants, making it a perfect starting point when exploring Japan for food tourism enthusiasts. Book your clients a table at a Michelin-starred restaurant to do the city justice — Sushi Marufuku for example, has a unique way of preparing dry-aged sushi with vacuum technology.&nbsp;&nbsp;In Kyoto, book a tea ceremony to experience a 400-year-old tradition, one that is spiritual and awakening at the same time. Many of these ceremonies last for one to two hours, and which often have an English-speaking guide, allowing travellers to feel rejevenated by the selection of tradtional teas and snacks. There are also usually options to rent a kimono to take beautiful commemorative photos. Japan is not short of interesting foods to try — seafood lovers would enjoy Okinawa’s distinct cuisine featuring green caviar and tiger prawns. For those who enjoy the highest quality steak, there’s Kobe, the city of the world-famous Kobe beef.&nbsp;6. Singapore for hotels and innovative restaurantsIn Hilton’s 2024 survey, 82% of respondents said they wanted to have a good restaurant in their hotel. This puts the spotlight on Singapore’s high-quality hotel restaurants and daycation packages. For example, PARKROYAL COLLECTION Marina Bay is a hotel that has both — it’s home to award-winning Chinese restaurant Peach Blossoms and 11-hour daycation packages offering access to restaurants along with other facilities for those who may not have itinerary space to stay overnight.&nbsp;Singapore’s food scene is influenced by Chinese, Malay, Indian, and European cuisines, making it a great destination to try out fusion restaurants. The country has a total of 55 Michelin-starred restaurants featuring 30 different cuisine types. All these restaurants stand out as innovative eateries, combining techniques from diverse world cuisines. For a night to remember, book a sky dining experience, a 90-minute dinner on the Singapore Flyer, overlooking the city’s skyline.&nbsp;So there you have it. Some incredible destinations offering up truly unforgettable food travel experiences for travellers with a keen preference for luxury culinary tourism. From cooking classes, to being immersed in local culture, to dining in the very best restaurants, luxury has come to mean so many different things to all travellers, so make sure to explore what luxury means to your clients, and curate a one of a kind experience perfectly tailored to their needs.&nbsp;Sign up with Hotelbeds today, to offer the best luxury food tourism experiences to your customers.Log in to your Hotelbeds account today,&nbsp;to offer the best luxury food tourism experiences to your customers.&nbsp;

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2024 Travel Trends: Luxury Culinary Tourism

About Hotel The Designers Cheongnyangni&nbsp;&nbsp;

Conveniently located next to Cheongnyangni Station – a subway and KTX (South Korean High Speed Train) station in&nbsp;Seoul, South Korea&nbsp;– Hotel The Designers Cheongnyangni houses 80 stylish rooms and puts guests close to the main attractions of the Korean capital.


This hotel used to be part of the Korean chain ‘The Designers’, which included 9 properties in total. However, this property is now individually owned and managed.&nbsp;
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Presented below are some of the main challenges this hotel faced, and how Hotelbeds was key to its distribution strategy.&nbsp;&nbsp;

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Scenario and challenges&nbsp;&nbsp;

As a result of its privileged location near the train station and the consequent high volume of transients, this hotel has been successful in attracting domestic travellers over the years. &nbsp;&nbsp;
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However, as Mr. Pilho Kim, Senior Manager at Hotel The Designers Cheongnyangni, points out, the team realised the importance of expanding their reach overseas and increasing the number of long-haul travellers.&nbsp;&nbsp;‘Although we worked with four major global OTAs, our business was highly concentrated on domestic markets,' stated Mr. Kim. &nbsp;&nbsp;
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Considering their desire to expand the business, Mr. Kim reached out to Hotelbeds to diversify sales and explore new revenue streams.&nbsp;&nbsp;&nbsp;

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Choosing Hotelbeds to achieve their goals&nbsp;&nbsp;

Among the main reasons Mr. Kim and his team approached Hotelbeds was the chance to expand their market exposure, attracting tourists from a wide range of different countries, including long-haul travel.&nbsp;&nbsp;

Having credit card payment at checkout also made Hotelbeds an attractive partner for the hotel, since it prevents payment delays.&nbsp;With this payment method, the property can cash the money as soon as the client checks out. As a result, your cash flow forecast will be protected, and you will be able to close the month with all bookings collected.&nbsp;&nbsp;
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The strategy&nbsp;&nbsp;

With the help of our experts at Hotelbeds, we were able to develop a bespoke strategy based on the hotel's needs and potential.&nbsp;&nbsp;&nbsp;
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One part of the Hotel The Designers Cheongnyangni's strategy was to promote discounted long-stay products, which proved to be very successful.&nbsp;&nbsp;
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Our team also provided valuable help with last-minute bookings, which helped greatly with occupancy levels. Hotelbeds suggested monitoring the hotel's last-minute production closely and adjust rates for last-minute days when the hotel needed to drive production.&nbsp;

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Results&nbsp;&nbsp;

In just two months of our partnership with the property, some impressive results were achieved:&nbsp;&nbsp;
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	During this period, the hotel booked more than 150 room nights. &nbsp;&nbsp;
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	There was a 10-15% increase in sales every month for the Hotel The Designers Cheongnyangni.&nbsp;&nbsp;
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	Sales became very stable, as they enjoyed many consecutive night stays, and price yielding made it easier due to increased longer lead time bookings.&nbsp;&nbsp;
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	In addition, Mr. Kim reports a significant increase in the number of last-minute sales. 'Previously, we used local platforms such as Yanolja or Good Choice (Korean-centric OTAs) to target last-minute bookings. However, when we did last-minute promotions with Hotelbeds, we found that sales increased with local Koreans and foreigners residing in Korea, which we really appreciated.', Mr. Kim said. &nbsp;&nbsp;
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	As well as this, Hotel The Designers Cheongnyangni highlights working with Hotelbeds means they receive guests from all over the world. &nbsp;&nbsp;
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	With the exposure provided by Hotelbeds, their guests not only come from local and neighbouring countries, but also from long-haul markets, proving that Hotelbeds can expose the hotel to hard-to-reach markets. &nbsp;&nbsp;
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	According to Mr. Kim, ‘the diversification of our business partners contributes greatly to our sales improvement in securing quality customers.’&nbsp;&nbsp;
	
	As for the future, Mr. Kim and his team express an interest in maintaining and possibly increasing their overseas business. Moreover, they are eager to strengthen their partnership and increase demand for offline travel agents and possibly small groups.&nbsp;&nbsp;&nbsp;
	


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Why work with Hotelbeds?&nbsp;&nbsp;

If you are looking for similar results to Hotel The Designers Cheongnyangni and think our team at Hotelbeds can provide you with the help you need, it’s time to register your property and start your journey with us. &nbsp;&nbsp;

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But what exactly can you expect? Here’s a glimpse of what you’ll get when partnering with us:&nbsp;&nbsp;
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	You'll have access to our portfolio of 66,000+ travel distributors. You’ll find over 64,000 travel agencies and 4,500 tour operators, plus 1,260 more partners, including airlines, affiliates, and other businesses.&nbsp;&nbsp;
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	You'll have global reach and be present in 190+ source markets. Whether you're interested in reaching long-haul travellers or a domestic audience, we assist you in gaining access to these markets.&nbsp;&nbsp;
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	We won't compete with your direct channel. Hotelbeds distribute directly to travel agencies and other wholesalers in the travel industry. We ensure that they get to know you and include you in their travel packages.&nbsp;&nbsp;
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	Don't worry about spending time and effort trying to gain visibility. We do it for you; simply tell us what markets you want to enter, and we'll connect you with agencies that operate in the market.&nbsp;Sounds interesting? Become our partner!
	



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Hotel The Designers Cheongnyangni - A Success Story on Reaching Long-haul Travellers

The travel industry is one of the most competitive out there. Therefore, it can sometimes be challenging to know how to stand out from the competition, especially when it comes to marketing for hoteliers.
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In response to the question ‘how do hotels promote themselves?’, hotel owners have many options for hotel marketing, each with its own advantages.&nbsp;
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But focusing on the right approaches for your business not only saves time, but ensures you’re reaching the right audience at the right time. This is a critical factor in any marketing strategy, but especially in the fast-paced travel marketing industry.
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In this article, we explore the best hotel marketing solutions available depending on your type of business that can make a big difference to your property. Take note of them as you read on!
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Partner With a Global Distribution Company

Working with a global distribution specialist is one of the most effective ways to enhance exposure to your end customers, increasing occupancy rates, and improving competitiveness.
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At Hotelbeds, we specialise in facilitating connections, linking travel buyers and sellers in the marketplace. As a global distribution company, we empower businesses in an ever-changing industry to drive growth in a way that may not be possible for them to do on their own.&nbsp;
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Partnering with a specialist in hotel distribution like Hotelbeds provides:
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	Access to&nbsp;66,000+ travel distributors, including travel agencies, wholesalers, tour operators, airlines, affiliates, among other relevant partners to efficiently promote your hotel, or hotel chain.
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	Higher exposure in hard-to-reach, high-value, and in-market segments without competing with your direct or brand.com strategy.
	
	In fact, around 60% of bookings from our network at Hotelbeds are from non-domestic source markets, as a result of our ability to connect travel buyers and hoteliers on a global scale.
	



Register your property today to connect with global travel buyers and boost occupancy rates.

Log into the Hotel Extranet to make the most out of your partnership with us.&nbsp;
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Among our hotelier offering, we have the following hotel marketing products aimed at increasing your visibility.

Star Collection Programme

Divided into 4 sponsorship levels, the Star Collection Programme provides individual hotels, regardless of their size, with access to different channels, materials and markets. This will give your property maximum exposure in the highly competitive B2B market.
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Depending on your sponsorship level, these are some of the benefits you could expect:
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	Hotel visibility boost: you’ll be placed higher on the booking platform ranking (meaning our clients will find your property easier), and will also have the opportunity to feature in a dedicated hotel placement on Hotelbeds’ and Bedsonline’s login and home pages. There is also the opportunity to feature in banners across our booking engines, among other benefits.
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	Hotel exposure: you’ll be listed on the Star Collection Microsite, which is available in 7 local languages and in all 12 flagship markets. This website is seen by thousands of travel agents and travel bookers daily.
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	Training &amp; Intelligence: you’ll have access to emerging markets training. You'll also receive HBX updates and the Star Collection Programme report each month.
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Star Brochure

Every year, there’s a new digital travel brochure available. This brochure showcases properties with dynamic content, allowing travel agents to create their own marketing materials based on the property portfolio. Additionally, it also offers a direct sales channel to our portfolio to seamlessly drive more bookings.&nbsp;
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With the Star Brochure, you get:
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	More exposure: you'll provide your hotel's information to travel agents so they can create their own customised brochures including your property. These brochures will be shared with end customers.
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	Advertising spaces: Depending on your needs, circumstances and budget, a variety of available advertising spaces may be available. Select from dynamic, engaging content formats such as images, videos, articles or advertorials, to name a few examples.
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	Easy bookings: direct booking buttons are available, which streamline the booking process and significantly boost your ability to gain occupancy. &nbsp;&nbsp;
	


New Hotel Pack

This is a digital marketing programme designed exclusively for hotels opening for the first time, re-opening after major refurbishment or new to the Hotelbeds portfolio, on a tight budget.
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The ‘New Hotels’ section is promoted across all digital platforms: login banners, banners on the booking engine homepage, banners on the public website, social media posts, banners in our monthly client newsletters and direct emails to our sales community.
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Besides, your property will be promoted in exclusive spaces for up to 3 months.

A la Carte

A la Carte is a hotel marketing product designed exclusively for hotel chains and clusters - with any type of budget.&nbsp;
It offers a pick &amp; mix selection of the best marketing suite products. You’ll be able to create a personalised package of marketing products that best suits your needs.&nbsp;
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With A la Carte, you can combine different marketing products including Star Brochure, Star Collection Programme, New Hotel Pack, Booster Packs (which are pre-made, ready-to-go packs with a selection of our best exposure spots) and other visibility add-ons.
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Interested in learning more about each hotel marketing programme? Visit our Hotel Marketing Suite page for further information.&nbsp;
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Search Engine Optimisation (SEO)

Search Engine Optimisation is the specific process of optimising numerous user-experience and technical attributes of a hotel’s website to improve the position, or ranking, of the website on search engine results pages, like Google’s results page.&nbsp;
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Hotel digital marketing solutions such as SEO are highly beneficial and one of the most crucial because not only do they drive organic traffic to your website, but they can also reduce customer acquisition costs.&nbsp;
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Some of the main considerations to consider when undertaking search engine optimisation as part of your hotel marketing strategy are:
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	Build domain authority:&nbsp;this is a major ranking factor for search engines like Google. It's crucial to create valuable content that’s link-worthy, gain high-quality referring links from other websites, and perform regular technical audits.&nbsp;
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	Target long-tail keywords: if your hotel’s website has lower domain authority, let large-scale brands compete for those generic search terms, and target longer, more niche keywords that are easier to rank more highly for.
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	Create valuable content for your blog: one of the most important factors of SEO is content. Not only does having engaging, up-to-date content on your hotel’s website improve the chance of being discovered online, but it adds value for your customers and increases the likelihood of conversion.
	





Email Marketing for Hotels&nbsp;

As one of the most direct and cost-effective methods of marketing your hotel, email marketing strategies can help you boost direct traffic and increase sales by reaching guests directly.
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Email marketing is one of the best ways to market hotels and hotel chains because it has one of the highest returns on investment. Prior to implementing email marketing in your hotel marketing plan, you should:&nbsp;
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	Build your email database: gain quality potential leads by using sign-up forms on your website, providing gated content, requesting guests to opt-in to email marketing and getting sign-ups from social media campaigns.
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	Analyse current email performance: consider key metrics like open rates, click through rates and conversion and unsubscribe rates. This lets you see what kind of email communications are the most valuable and converting - and which aren’t.
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	Segment your email audiences: sending the right email at the right time, to the right audience, is essential.
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	Optimise your content: carrying out A/B tests helps you determine what content drives the most valuable reactions.
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	Create email flows to follow up: focusing on Customer Lifetime Value and retaining existing customers can significantly lower acquisition&nbsp;costs.
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	Keep tracking!&nbsp;
	



Luckily, our hotel marketing specialists at Hotelbeds are on hand to provide dedicated solutions. Through bespoke email campaigns, we showcase our partner hotels to thousands of key travel buyers in our network, significantly increasing their visibility on a scale that is otherwise expensive and hard to manage.
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Having a travel partner, like us at Hotelbeds, who offers comprehensive channel management and a variety of hotel marketing strategies, can be of significant benefit to your business.&nbsp;

Register your property today to scale your reach!&nbsp;
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Social Media Marketing for Hotels&nbsp;

Advertising and being active on social media is an excellent opportunity for hotels to grow as a brand, gain visibility and ultimately, reach potential guests.
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In fact, Instagram has over 1 billion monthly active users, Facebook almost 3 billion, and WeChat (the China exclusive social media platform) has 1.2 billion!
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‘Influencing’ your ideal customers’ decisions on social media is the name of the game, especially when social media and online hotel marketing continue to have a significant impact on travel decision-making, from destination assessments, hotel-booking intent, to in-destination activities.
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Here are some things to consider if you think you need to refresh your social media as part of your wider hotel digital marketing strategy:&nbsp;
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	What are your goals with your social media presence? Maybe you’re looking to enhance your visibility, create a community, establish authority and gain recognition within your sector…
	
	There are many different goals you can set for your social media presence, and it’s important to have them clear to implement one strategy or another.


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	Which social media platforms are most appropriate for your property? Depending on the target audience you have, you might be more interested in having a stronger presence on TikTok (for instance) than on Facebook.
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	Do you understand your target audience's needs and know your competitors? It’s crucial to be aware of how your social profiles are performing (in case you already have a track record), who your audience is, what similar properties are doing, what topics they commonly share, and which posts perform best for them.
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	Having an editorial calendar established is key to effective time management and planning. Have you already created one?
	
	Social media content is not only about beautiful pictures and memes. There are different types of content depending on your goals: educational content, engagement content, inspirational content, sales content... Got any ideas?
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	Finally, what about the various initiatives and growth tactics to amplify your visibility, apart from content creation?&nbsp;
	



These are the main aspects to consider when creating a strong social media strategy for hotels. Whether you are unfamiliar with some of the points mentioned above or would like to delve deeper into some of them, we have good news for you.
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As part of our mission to help hotel owners increase occupancy rates, we have created a free, comprehensive guide to leveraging social media for hotels.&nbsp;In this guide, we’ve covered each of the points mentioned and provided useful tips so you can take action easily. Where can you find it? You can download your copy at the end of this article!

Choosing the Right Hospitality Marketing Solutions

There are many aspects to how to market a hotel. Each aspect provides differently weighted benefits for each hotel, depending on whether you’re a boutique hotel, or a large chain.&nbsp;
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Besides the options mentioned above, consider implementing other equally successful hotel marketing strategies such as hotel reputation management, offer loyalty programmes, develop upselling techniques, among many other marketing strategies.
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These initiatives, combined with your in-house hotel marketing, will significantly improve your hotel's exposure to travel buyers and their end customers - which means higher occupancy rates for you!&nbsp;

Register your property today to access our portfolio of over 66,000 travel distributors.

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Log into the Hotel Extranet to manage your rooms, add appealing content and benefit from our promotions!


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7 Proven Hotel Marketing Strategies to Increase Bookings in 2024

Classic city sightseeing tours might be excellent ways to orient visitors to your city during a routine flop and drop getaway, but an increasing number of travellers are seeking more during their stays. Travellers crave connection and understanding, which is fuelling the fast-growing experiential tourism sector.
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And what's experiential travel? This is an increasingly popular way of travelling in which travellers desire a bespoke, customisable, and personalised trip. The goal is to create a deeper connection between travellers and locals and greater understanding of the local culture.
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From adventurous activities to cooking classes to attending local events, here are seven simple and inexpensive ways hoteliers can adapt their offerings to capitalise on the experiential travel trend.
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Good Examples of Experiential Tourism

Gap year and college students have long been engaged in experiential travel through study abroad programmes, cultural exchanges and homestays, and language immersion programmes. However, families, middle-age travellers, and retirees are increasingly demanding experiential travel that promotes learning and self-discovery.&nbsp;
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Leverage your location, property, and resources to efficiently and effectively deliver experiential trips of a lifetime. It's important that these initiatives are genuine, creative, sustainable, and supportive to your community. Get inspired by these seven examples of experience tourism sure to impress even the most seasoned travellers.
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Luxury experience travel

The key to creating captivating experiential travel experiences is authenticity. Luxury is not just about price point; it's a mindset. Offering exclusive, limited, one-of-a-kind experiences is the key to attracting the attention of luxury travellers.&nbsp;
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Many luxury travellers like to revisit their favourite cities and surrounding areas to indulge in more cultural experiences. Whether it's guests' first or fifth trip to your city, here's how you can cater to the luxury experience travel trend:
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	Arrange private dining experiences with local chefs on-site.
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	Arrange private spirits and wine tasting experiences with local mixologists and sommeliers.
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	Create bespoke daily itineraries catered to guests' preferences, including dining, entertainment, shopping, sightseeing, and spa.
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	Host one-on-one or small group cultural classes with local artisans on-site.
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	Offer private tours with local experts, instructors, and university professors to points of interest.
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	Work with local businesses, museums, and others to create one-of-a-kind opportunities for guests to explore these places just like a local, museum curator, or expert.
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Interested in more ideas to cater to luxury travellers? Get some inspiration in our article on best hotel amenities. &nbsp;
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With Hotelbeds, you get the chance to access hard-to-reach and valuable segments like luxury travellers easily. Register your property here and start your journey with us!

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Already joined Hotelbeds? Then log in to our Partner Extranet instead.
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Culinary experience travel

Sure, visitors can check off Michelin-starred restaurants and try snacks from famous street vendors, but culinary experiential travel is all about learning, seeing, and doing. Instead of just eating a menu of local signature dishes, travellers also want to hear about the origins and significance of these foods, learn how to make them, interact with the purveyors, and sample these local delicacies.
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Culinary experiences you can incorporate at your property include:
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	Arrange guided visits to local markets.
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	Arrange visits to local farms, distilleries, and vineyards.
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	Host cooking classes with local chefs on-site.
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	Host mixology classes with local bartenders on-site.
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	Include local treats for welcome refreshments and nightly turndown service.
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	Lead foraging adventures on-site or off-site and produce picking at local farms.
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	Localise bar and restaurant menus.
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	Offer picnic baskets and snack boxes with local eats and treats.
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Cultural experience travel

Nobody knows a location better than the locals, and, for many travellers, it's simple to identify the places of significance by consulting a guidebook or having a chat with your concierge. Cultural experiential travel takes cultural experience travel further, informing beyond surface level and photo ops.&nbsp;
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Collaborating beyond your property with destination management companies, experiential travel companies, local artisans, and organisations is essential for curating compelling cultural experience travel.&nbsp;
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Examples of cultural experience travel include:
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	Arrange guided tours of artists' studios and villages and strolls through handicraft markets.
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	Arrange visits to indigenous communities.
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	Host cultural classes (e.g. cooking, dance, language and customs, martial arts, and music) on-site or off-site.
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	Host hands-on art classes (e.g. glassblowing, painting, pottery) on-site or locally.
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	Host performances by local dancers, musicians, and singers on-site.
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	Organise tours led by local experts to off-the-beaten path points of interest, restaurants, and shops.
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	Organise 'behind the scenes'&nbsp;and after-hour private tours of top sightseeing destinations.
	


Music tourism travel

Sometimes, it's the event and not the destination that motivates travel. Music lovers willing to travel far and wide to see their favourite bands and musicians can be music to your ears and bottom line. Check to see which music festivals, concerts, and performances are happening this year and plan promotions that target fans.
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Maximise music travel:
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	Create music-related packages, including bundling brunch or dinner, post-concert midnight snacks, and/or room decor with the room rate.
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	Host music classes, jam sessions, and dance parties on-site.
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	Offer special/lower rates on the very best rooms around the time of a concert to encourage upselling.
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	Offer incentives and promotions for multi-day stays. Rather than offering a one-night deal on the day of the performance, consider offering two-, three-, or four-night deals that allow ticket holders to arrive the day before the concert and take an extra day to explore your city.
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	Offer staycation packages for local ticket holders that include transportation to and from the performance venue.
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	Partner with performance producers to create one-of-a-kind experiences available to hotel guests only. These fan-favourite experiences could include performer meet-and-greets, VIP lounges, and souvenir bags with exclusive merchandise.
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	Partner with tourism groups to arrange tours of local musical locations of significance like museums, performance halls, and famous musical venues.
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Adventure experience travel

Many travellers now want to take the road less travelled, fuelling adventure experiential travel. Indulge their desires:
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	Create personalised itineraries that incorporate physical activities like cycling, safaris, hiking, photography, and wellness-focused activities.
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	Incorporate local cuisines and beverages on menus.
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	Host classes and lectures on local customs and traditions.
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	Host cultural exchanges and opportunities to explore the city with locals.
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	Offer excursions to lesser-known destinations.
	


Volunteer experience travel

Travelling can be life changing for travellers and impactful on the communities they visited. One of the most powerful ways to learn about a place is for visitors to share their time and talent with the local community.&nbsp;
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	Create connections between your guests and your community with volunteer opportunities that can last from a few hours to a day or more. From beach clean-ups to home building to tutoring, you can facilitate a positive impact one guest at a time.
	
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	Educational experience travel supports that belief that we’re all lifelong learners. Creating opportunities for your guests to partake in unique activities, learn new skills, or try new things helps them on their journey of self-discovery and exploration.&nbsp;
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Finding ways to incorporate local arts and crafts, culinary, dance, fitness, language, and music classes on-site is an easy way to elevate each guest's stay, localise your offerings, and encourage return stays.&nbsp;
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Another relevant travel experience that is becoming more popular is film tourism. Learn more about this travel trend and how to capitalise on screen tourism as a Destination Marketing tool.&nbsp;

Which of these experiential travel trends could you focus on?

Start with micro goals to inspire your team to drive occupancy, upselling, and revenue. Pick one experiential travel trend and see it through from conception to execution this year.&nbsp;
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Hotelbeds can help you gain exposure to travel distributors and attract high-value clients. Among many other benefits, you will:&nbsp;
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	Access to the travel ecosystem, putting your property in front of 66,000+ distributors, including travel agents, airlines, tour operators, and more.
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	Be included in relevant, timely campaigns throughout the year.
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	Access to the Partner Extranet to conveniently manage inventory, upload new photos, add or remove room types, adjust rates, and manage availability calendar.
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You’re just a few clicks away to start benefiting from this wide range of advantages. Register your property here today!&nbsp;
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Have you already joined Hotelbeds? In this case, log in to the Partner Extranet and ensure your property details and rates are up-to-date to welcome more travellers seeking new experiences.&nbsp;
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Finally, don’t forget to download our free report on the major travel trends for 2024. Discover more about the trends that will shape our industry this year. Get it below.&nbsp;
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