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In recent years, the service and marketing industries have shifted their focus from accommodating Millennials as the 'future generation' to now integrating Gen Z and Gen Alpha. Born from the late 1990s to early 2010s, Gen Z and the children of Millennials, known as Gen Alpha, are already making significant impacts and are considered the true 'travellers of the future'.&nbsp;The industry is set on capturing the attention – and spending power – of these up-and-coming demographics of jetsetters, which makes sense given that Gen Z have risen to represent around one third of the global population.&nbsp;A recent study by the European Travel Commission revealed that younger travellers are more likely to: &nbsp;Return to, and add more value to, destinations over timeDiscover and actively seek out new, less-’popular’ travel destinationsIncorporate technology into the planning of, and during, their tripsSeek personal cultural experiences, benefits, and contribute to local communities in-destination&nbsp;It should be noted that Gen Z is currently one of the highest spending demographics in the travel sector. Despite not being individually wealthy, their collective spending power heavily contributes to their travel experiences. This generation's strong alignment between their values and consumer behaviors further solidifies their influence in the market. &nbsp;&nbsp;Let’s take a look at how the ‘travellers of the future’ are changing the landscape of travel and tourism.&nbsp;The impact of younger generations on travel trendsDid you know that Gen Z alone constitutes a spending power of around global spending power of $143 billion (a figure that is only increasing) and accounts for about 40% of all consumers? Or that Millennials and Gen Z consumers will make up 45% of luxury sales by 2025?&nbsp;Digital-native travellersThe upbringing of Gen Z and Gen A in a digital era has resulted in their development during crucial formative years, constantly exposed to evolving and easily accessible technologies.&nbsp;In terms of seeking out assistance from a travel provider, rather than doing things themselves, the likelihood of Gen Z doing so is influenced by various factors. However, among them all, Gen Z tends to prioritize technology integration, easy booking procedures, social environments that encourage connections with fellow guests, interactive communication with service providers, and personalized experiences.&nbsp;In light of Gen Z's ability to meet their own needs through their technological proficiency, it is crucial for travel providers to find ways to engage with this constantly connected generation, such as through Online Travel Agencies (OTAs).&nbsp;How to attract and accommodate ‘digital-native’ travellers:Highlight the benefits of using an agency over an OTA – &nbsp;in your content, your communications or ads, your website, everywhere.Personalise all communications to the right audience, at the right time. Gen Z want individual experiences; use this to your benefit as a provider who can offer that.Ensure your approach is ‘mobile-first’ - whether it’s marketing or fighting for a spot on the top results in a search engine, what’s important to know is that 80% of Gen Z travellers use smartphones to research and book their travel. Compete with OTAs and be seen.Create engaging online content – you can’t book travel for customers who can’t find your services. Not only do you need to be seen, but younger travellers need to be convinced of why they should use an agency over an OTA. Convenience is everything – but personalisation is a huge motivator for this audience.Embrace technology and digital experiences – incorporate and promote tech-based recommendations, from hotels that offer AI powered air-con and mobile check-in to using a travel booking platform that has flexible payments – like our Booking Engine!&nbsp;&nbsp;Travel influencersGen Z spends an average of 10.6 hours per day online, making them the most digitally connected generation, and in 2023, around 29% of Gen Zers were inspired to travel to a destination by TikTok. Meanwhile, around 54% of parents say their Gen Alpha child spends up to four hours a day on social media.&nbsp;Many members of Generation Z and Millennials, more than their Gen X counterparts, find travel inspiration predominantly through online platforms. Social media, with its use of hashtags, geotags, and content sharing, provides a convenient way for users to discover and explore various destinations, attractions, and experiences worldwide. Travel businesses and influencers play vital roles in showcasing these destinations through engaging content, essentially serving as virtual tour guides for their audiences.&nbsp;A recent study discovered that approximately 75% of travelers in the UK, US, Australia, China, and Japan utilize social media for travel inspiration. Leading the pack are platforms like TikTok, Instagram, and Pinterest. Interestingly, 48% of travelers end up visiting destinations they stumble upon or are intrigued by on social media. &nbsp;&nbsp;Notably, during their searches, many users actively seek out new destinations, hidden gems, and unique travel experiences.&nbsp;Research indicates that the largest source of inspiration for young travelers is television, news outlets, or movies at 64%, followed closely by recommendations from friends and family at 47%. These findings highlight the significant impact of social media on the preferences of the younger generation of travelers, surpassing even the influence of personal recommendations.Build a positive online social presence to capture Gen Z travellersAnd considering the prevalence and importance of social media in their travel-making decisions, it’s fair to say that Gen Z – and even Millennials - are travel influencers too. &nbsp;&nbsp;It is important to note that for every interaction your Gen Z customers have with your customer service, booking, pre-and post-travel experiences, they are highly likely to share their feedback online, whether positive or negative. Therefore, social media plays a crucial role in the success or failure of travel companies.&nbsp;What does your online presence say about you as a travel provider?Are you creating engaging content? Is it the right content for your audience?How do travellers know what value you provide, compared to OTAs? &nbsp;Are you paying attention to what previous and existing customers say about you or your business?&nbsp;&nbsp;What do travellers want? Experiential TourismA large proportion of Millennial travellers seek culturally immersive, experiential travel – a chance to ‘get under the skin’ of their destination and create personally fulfilling experiences. &nbsp;&nbsp;Generation Z is known for seeking unique experiences, and as the first digitally native generation, their travel preferences reflect a technology-first approach from the start of trip planning all the way to sharing experiences during and after their travels. &nbsp;&nbsp;Most of all, both demographics are proven (find stats) to want and prioritise: &nbsp;Experiential travel – with a focus on authenticity in-destination.Wellness experiences – from holistic therapies to silent travel, wellness is driven by what wellness means to individual travellers, resulting in demands for bespoke experiences.Cultural and destination immersion &nbsp;Niche travel – such as agri-tourism, eco-travel, halal travel, adventure travel and more.&nbsp;The Gen Z demographic is increasingly showing a preference for authenticity in destination experiences. This shift towards experiential travel reflects a desire for bespoke, tailor-made travel experiences rather than the traditional 'one-size-fits-all' approach. Building on the cultural immersion focus of Millennials, Gen Z is leading the way in seeking experiences that align with their values. The trend is towards personalized, unique travel experiences that cater to the individual preferences of this generation.&nbsp;From ‘set-jetting’ travel to luxury culinary tourism, solo travel and wellness tourism, such as ‘silent travel’, there’s no denying the fact that as well as being motivated by a desire for self-discovery, cultural immersion, and localised experiences, Gen Z are just as inspired by ‘on-screen’ destinations, social media and a keen social and environmental awareness.&nbsp;In order to appeal to this future-focused generation of travelers, it is important to stay up-to-date on popular culture knowledge and have environmentally friendly recommendations readily available.&nbsp;See our top 2024 travel trends here!&nbsp;&nbsp;Sustainable Travel for the futureAs evidenced by recent data, sustainable travel is a top priority for Millennials and Generation Z travelers. 82% of Millennials have expressed a strong desire for travel options that are environmentally friendly.&nbsp;Promote sustainable travel options – from hotels that are certified as sustainable (you’ll find these in our Booking Engine – to tours that have reduced their single-use plastic waste.Practice what you preach – many travel companies have signed the Glasgow Declaration on Climate Action in Tourism as signatories, or seek sustainability certification as part of the Sustainable Travel Agencies Certification. &nbsp;Adopt sustainable practices in your day-to-day – a key example would be to use digital travel brochures.Support local causes – recommend locally owned restaurants, tours and own voices from a portfolio of trustworthy and sustainable travel products – like our Booking Engine!Invest in ‘regenerative’ schemes – much like our adjoining company Hotelbeds is dedicated to planting tens of thousands of trees in the Hotelbeds Forest!&nbsp;Conscious travel is top of the demands list for many younger travellers, from sustainable travel practices and experiences that benefit local communities, to voluntourism and regenerative travel, alongside their undercurrent of desire for unique experiences.Discover more about overtourism, and the importance of promoting sustainable tourism here.&nbsp;The impact on Gen Alpha on modern familial travelThe growing utilization of travel technology and enhancements in travel accessibility across various demographics worldwide have created new opportunities for younger generations to travel more easily and affordably. This shift is transforming the expectations of younger travelers as travel becomes more convenient and economical, especially in regions with advanced travel infrastructures.&nbsp;Given this, Gen A is expected to be the most mobile traveller yet.&nbsp;This not only affects the future travel patterns of Generation A, but also their current impact on modern family travel. In fact, approximately 43% of families with Generation A children are influenced or inspired by them when planning a trip.&nbsp;Although the older generations still play a key role in decision-making due to their ability to book trips, Gen A is actively sharing travel-related content on social media and indirectly influencing family travel decisions. Use this insight to provide experience-led recommendations to families with Gen A children.&nbsp;A high number of families are prioritising inter-generational experiences and the needs of the family over the destination itself. Tech-inspired holidays are ideal for family and intergenerational travel as these experiences are engaging, accessible, sustainable, and memorable. Immersive experiential travel is fun for the whole family no matter the season.&nbsp;&nbsp;While this is by no means an exhaustive list or overview of the impact of younger generations on travel, travel trends, and even wider traveller behaviour, it's certainly food for thought when you're considering how to attract, appeal and retain these all important travellers of the future. &nbsp;&nbsp;

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Travel Trends 2024: The Travellers of the Future

&nbsp;Did you know that around 80% of global travellers have suggested that sustainability is important to them? Or that 6 out of 10 visitors prioritise hotels that are single-use plastic free? &nbsp;As a travel provider, the responsibility lies in your hands to cater to the growing demand from travelers who are seeking sustainable options, with the aim of reducing their carbon footprint. With more and more travelers aligning their values with their spending habits, it is evident that the industry is moving towards a permanent shift to sustainability.To remain relevant, it’s essential to take into account the consumer trends within the travel industry as a whole, as travellers are increasingly showing a preference for sustainability. This includes a demand for single-use plastic-free hotels, a focus on eco-conscious initiatives in their accommodation choices, and a preference for destinations that prioritise climate change solutions and green investments.So as your travel partner, we’d be remiss not to join those paving the way for travel as a force for good, and assist you in this shift towards sustainability.&nbsp;Make Sustainable Travel Front and CentreSo, how are you able to make sustainability a priority for yourself, and easily accessible for travellers, with Hotelbeds?With our range of travel booking tools and products, our strong commitment to sustainability as a business, and our continuous focus on empowering both travel providers and travellers themselves with opportunities that cater to their specific needs, we strive to provide the best possible travel experience for all.Let’s take a look at how we’re helping you to help your clients travel sustainably.&nbsp;Sustainable Hotels ProgrammeWe have our Sustainable Hotels Programme (formerly our Green Hotels Programme) offered in line with our parent company, HBX Group.Since its beginnings in 2020 our Sustainable Hotels Programme has continued to grow, from offering 15,000 to around 40,000 sustainable hotels, and a recent Accor campaign that Hotelbeds, also under HBX Group, boosted the single-use plastic free hotels we’re able to offer from 500 to 5000.The Sustainable Hotels Programme was established to provide hotels worldwide with a platform to demonstrate their commitment to transforming travel, catering to the growing importance of conscious travel choices for consumers, and facilitating the integration of sustainable options into the booking process for our registered partners.This leads us onto our next point...&nbsp;The ‘Sustainable Hotels’ Filter in our Booking Travel PlatformOf course, travellers need more than just a ticked box to be assured that their choices are wholly sustainable.Enter in, sustainability: certified.One of the fastest ways for our registered travel partners to access, identify, and promote our collection of sustainable hotels is by using the ‘Sustainable Hotels’ filter in our Booking Engine.Hotels are only shown in our ‘Sustainable Hotels’ filter in our travel booking platform, if they have sustainable certification – provided by industry-leading organisations such as the World Tourism and Trade Council (WTTC) and the Global Sustainable Tourism Council (GSTC).You can read more about hotel certifications here.By selecting 'Sustainable Hotels' in our Booking Engine, you and your clients can have peace of mind knowing that the hotels and resorts recommended are accredited with the highest levels of sustainability.Considering that travellers are seeking authenticity more and more, it’s important that as their travel booker you’re able to offer trustworthy and approved sustainable options. Not only for ultimate peace of mind, but also to maximise that customer-agent relationship that we know is so important for you and your business.Not signed up yet? Sign up and start taking advantage of our 40,000 sustainable hotels!&nbsp;Personalised Travel BrochuresImagine this: You are a valued member of the Hotelbeds network. With access to a vast array of hotels, experiences, car rental, and transfer services, as well as the expertise of our local and global professionals, all conveniently available to you.What’s next?Well, now you have your portfolio of sustainable hotels, you can promote them in a way that suits your clients best.How? By personalising your own travel brochure.The Star Brochure is considered our flagship product, encompassing everything essential for travel providers: destination inspiration, trend-focused articles, extensive hotel and resort listings, instant booking capabilities, and customisable options for individual client needs.It's important to have a diverse portfolio of sustainable options for travellers, but it's equally important to present these travel options in a way that is both accessible and inspiring. The Star Brochure makes it simple for clients to make the right choice and say 'yes' to that perfect stay.With our customisable travel brochure you can: &nbsp;Choose to include existing content or create your own articles, welcome messages and moreAdd your own branding and logos to stand out from the crowdBook your clients’ dream trip right from the Star Brochure itself &nbsp;Share your travel brochure quickly and easily&nbsp;Furthermore, thanks to seamless integration with our travel booking platform, the Booking Engine, you have the opportunity to offer your clients additional trip-enhancing products such as experiences and mobility solutions. This not only enhances their travel experience but also increases your revenue potential.&nbsp;Additionally, the Star Brochure includes convenient 'Best For' categories that are strategically placed throughout the brochure, making it simple to find the ideal hotel for each client's unique needs.Hotel Comparison in the Booking EngineOnce you and your client have found suitable sustainable options for their needs, it might be tricky for them to narrow down their choices. &nbsp;Luckily, our Hotel Comparison Tool in the Booking Engine makes this simple.Simply select the sustainable hotel options that have caught your clients’ eye, and hit the ‘Compare’ button in our booking platform. It’s that easy. Our Booking Engine allows you to compare up to four hotels at the time of booking, offering a quick glance at each list of facilities to help your client make the decision.&nbsp;Our Exclusive CampaignsWe believe that offering timely, incentivising, and seasonal campaigns is a crucial aspect of being a good partner. Our mission is to provide the best travel products to our partners in a way that excites and delights their clients. Therefore, it is only natural that we run these types of campaigns to meet your needs. &nbsp;Our campaigns are not solely driven by trends, but also serve as a crucial platform to showcase valuable and sought-after products that keep you, as agents, ahead in the travel industry. &nbsp;This includes promoting sustainable options, exemplified in our recent Single-Use Plastic-Free campaign.This campaign was specifically designed to offer travel providers enhanced access to the sustainability certified hotels we previously mentioned. It features only the top recommended hotels and resorts from our Sustainable Hotels Programme.We’ve seen huge success with our sustainably focused campaigns and are dedicated to constantly improving our offering of eco-conscious options. Last year, our campaign with Accor increased the number of hotels and resorts registered as single-use plastic free from 500 to 5000.Read more about why travel providers should offer single-use plastic free hotels here.Of course, our campaigns are only available to our valued partners, so sign up today to begin benefitting from targeted and seasonal campaigns to help you uplift your bookings.&nbsp;So there you have it. While this is a few of the key ways that as a travel parter we make it easy for you to offer sustainable options to travellers, you’ll only be able to ascertain the true value of providing greener alternatives to your clients once you begin! &nbsp;Start catering to the demands of today’s traveller and focus on bringing sustainablility to the forefront of your promotion, and if you haven’t already, sign up to access a global portfolio of sustainable hotel options. &nbsp;&nbsp;&nbsp;

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How Hotelbeds Helps Travel Providers Promote Sustainable Travel

&nbsp;Sustainable travel has become the buzzword of the last few years in the travel industry, and while it’s important to keep pushing towards an industry where sustainability is at the core of all business models, it’s also just as important to aim for more.&nbsp;&nbsp;Single use plastic-free hotels and experiences are essential when we’re thinking about making tourism a force for good, which is a goal that lies near and dear to us at Hotelbeds as a TravelTech leader.&nbsp;Of course, sustainability, environmental concerns and the travel industry have long been connected within both positive and negative discourse. However, plastic pollution and the prevalence of single-use plastics is one of the main challenges facing the planet and the tourism industry, as plastic waste decreases the visual appeal of destinations, pollutes the natural environment, and can contribute to poor human and wildlife health.&nbsp;&nbsp;Tourism isn’t the only victim when it comes to single-use plastic waste, but the tourism industry itself is a large contributor to plastic pollution, and it’s time that the industry tackles this problem from the inside - just like our Sustainable Hotels Programme, which now offers around 40,000 sustainable hotels.&nbsp;Here are just a few reasons why travel providers should be offering sustainable, single-use plastic-free hotels to your clients.&nbsp;Meet The Demands of Today’s (and Tomorrow’s) TravellerWhile today’s traveller is increasingly sustainably minded, it’s the traveller of the future who will be next in line to take the industry even further and minimising the impact of tourism on the environment.&nbsp;&nbsp;So, who is it that you're are trying to attract with these sustainable travel offerings?&nbsp;&nbsp;Millennials, Gen Z, and the up-and-coming Gen Alpha (children of Millennial families) are the travellers of both today and tomorrow; these are the young people who you want to impress, attract, and retain as customers.&nbsp;&nbsp;These travellers are already purchasing more sustainable travel options than any other demographic whether that’s experiential travel, slow travel, or even domestic travel. It’s got to be sustainable.&nbsp;Gen Z is a demographic which wants to travel sustainably and, according to some reports, are three times as likely to get involved with volunteering or regenerative travel projects when visiting another country.&nbsp;&nbsp;Similarly, Millennials suggest they want trips that have minimal impact on the environment. Millennials also represent the largest generation to date, with a massive $200 billion in spending power - so if anything, that’s a huge financial reason to pay attention to the needs of this travel segment.&nbsp;&nbsp;And with the global sustainable tourism industry valued at 181 billion USD and growing all the time, there is significant uplift available for companies, organisations and providers who implement successful sustainable tourism opportunities and who actively partner with those in the travel industry with sustainability at the forefront of their business model.&nbsp;Accor Hotels: A Successful Case Study In Going Single-Use Plastic FreeIn fact, major hotel chains have already made a step forward in order to tackle this issue. One good example is&nbsp;Accor Hotels, which joined the&nbsp;Global Sustainable Tourism Council (GSTC)&nbsp;in 2022 and has since announced two global partnerships with&nbsp;Green Key and Green Globe certifications.&nbsp;&nbsp;Going single-use plastic-free can be a challenging task for any business in the travel industry, but here's proof that such an aim is not only attainable, but significantly rewarding for businesses that do.&nbsp;In the following video,&nbsp;Jordane de Villaret Bentinck, VP of Sustainability Communications &amp; Change at Accor, explains the actions the chain has implemented so far and how they have been received by customers.&nbsp;Our Sustainable Hotels ProgrammeThis rising demand for sustainable hotels and experiences is also something we’ve clearly seen at Hotelbeds in the last few years.&nbsp;Our Sustainable Hotels Programme started in 2020 and offered 15,000 properties to travel sellers, and the end, eco-conscious traveller. Since then, it has grown to around 40,000 hotels with a huge increase of 84% over 2022 compared to the prior 12 months.&nbsp;&nbsp;What’s more, the programme saw a 30% growth in the number of travellers booking sustainable and single-use plastic-free hotels on our platform between 2022 and 2023, and interest shows no signs of slowing down.&nbsp;Sustainable hotels can be found with a filter in our online Booking Engine, which refines searches to highlight hotels who have signed up to our Sustainable Hotels Programme and earned the relevant certification, such as the Hotel Sustainability Basics certificate by the World Travel and Tourism Council (WTTC) and the GSTC Industry Criteria offered by the Global Sustainable Tourism Council (GSTC).&nbsp;This combined with the powerful, data-driven and user-friendly nature of our Booking Engine, which helps streamline daily tasks for travel providers, means it is easier than ever for travel providers to find the most relevant properties for eco-conscious travellers in just a few clicks.&nbsp;Sign up today to access our growing portfolio of sustainable hotels and begin broadening your offerings to the most vital segment out there right now - young, sustainable travellers.Log in today to access our growing portfolio of sustainable hotels and begin broadening your offerings to the most vital segment out there right now - young, sustainable travellers.&nbsp;Avoid Losing Business As Travel Goes SustainableAs more and more travellers are putting their money where their beliefs are, there is the potential risk that current hotspot destinations which are producing plastic waste will be left behind by an increasingly eco-conscious market.&nbsp;&nbsp;And for the communities which are so dependent on the revenue generated by tourism, as well as the travel providers, like you, who are dependent on securing bookings from travellers themselves, keeping up with client demand is key.&nbsp;For example, a study in Mallorca suggests that catering for sustainable travellers is not only feasible in built-up, popular locations, but necessary to maintain business and meet traveller needs.&nbsp;&nbsp;This study was carried out to determine the feasibility and impact of plastic-free zones where single-use plastics (SUPs) were drastically reduced. Hotels in the area were found to produce 7,720 tonnes of plastic waste every year, harming the natural environments which are so popular with visitors. Of the travellers that took part in the study, 84% suggested they would pay more for a single-use plastic free experience - which is a number that cannot be ignored.&nbsp;Evidently, if popular locations do not begin to implement green initiatives, and if travel providers do not promote sustainable hotels and experiences in these regions, the risk of suffering a drop in business as customers choose sustainable alternatives becomes very real.&nbsp;And with 13 million tonnes of plastic entering the waterways around the world every year, reducing the impact of single-use plastic pollution as a result of tourism has never been more important, especially in coastal and island destinations. As our head of Environmental, Social and Governance Carlota Galvan suggests:Considering that around 90% of the plastic in the oceans comes from land-based sources and that the annual damage of plastics in marine ecosystems amounts to 13 billion dollars a year, it is essential to be proactive on the issue.&nbsp;So, the motivation is two-fold for travel sellers to offer and promote single-use plastic free and sustainable alternatives to travellers at the very beginning of their travel plans; not only to help fight the destructive impact of plastic waste, but to continually meet the needs of todays’ traveller, without compromising the traveller of tomorrow.&nbsp;&nbsp;What’s the first step?&nbsp;Accessing a portfolio of thousands of sustainable hotels to offer your clients! And with around 40,000 hotels participating in our Sustainable Hotels Programme, we at Hotelbeds are in a prime position to offer exactly what your customers are after.&nbsp;Sign up to become one of our valuable partners today to begin optimising your offerings with sustainable properties and access high-value clients all over the world, even in hard-to-reach segments.&nbsp;Become Part of a Forward-Thinking Industry&nbsp;Single-use plastic free. Carbon Neutral. Climate Positive.&nbsp;When you think of these terms, you think of the future. You think of the shape of the travel industry as it is in the minds of those that want to change the industry for good; you think of the next wave of generations who are the most vocal and outspoken about climate change and all the ways that individuals, industries and businesses need to offset the impact on the environment as a matter of urgency.&nbsp;&nbsp;Global and institutional incentives are also a great way to actively combat plastic waste and join forces with brands and organisations taking it upon themselves to make travel a positive force.&nbsp;As an example, the Global Tourism Plastics Initiative (GTPI), which is co-led by the United Nations Environment Program (UNEP), requires national and local governments, companies, and supporting organisations in the tourism sector to actively commit to reducing plastic pollution and shift towards plastic circularity (reusing and upcycling products rather than disposing of them) by 2025.&nbsp;&nbsp;While the ‘Future of Tourism’ coalition includes six NGOs who are encouraging key industry names to uphold 13 regenerative principles, such as circular economy, and including sustainable local supply chains in the definition of economic success, rather than just relying on GDP.&nbsp;&nbsp;These are critical developments from the industry itself, meeting the rising demand for something more than just sustainable travel.&nbsp;&nbsp;Plus, incentives like this are a practical way to support travel providers like you, as you reduce plastic waste in the daily practices and partnerships that you have, while still maintaining health and quality protocols for the end traveller.&nbsp;Already, many of the world’s best travel providers and institutions are taking action to reduce their plastic use and carbon emissions! For example:&nbsp;Beyond tours, Cunard and P&amp;O had all removed single-use plastics from their ships by the end of 2022.Alaska Airlines has remained the leading US airline on the Dow Jones Sustainability Index for the last three years running.&nbsp;Leading slow travel tour operator Byway is launching flight-free planning services for international events to minimise carbon emissions.Adventure travel specialist Explore announced one of the most comprehensive carbon measurement projects in the industry, allowing travellers even greater transparency on their environmental impact.Marriott International had converted to shampoo dispenser bottles by 2020, eliminating 10.4 million mini bottles.&nbsp;&nbsp;Being a part of the movement is only going to bring positive responses from the high-value sustainable traveller and boost your success as a leader of the sustainable charge.&nbsp;What’s more, according to our platforms, tour operators and travel wholesalers are paving the way when it comes to booking sustainable hotels and experiences in some of our most popular destinations around the world. Which means, when it comes to influencing travellers to make sustainable choices, travel providers are essential!&nbsp;Promoting single-use plastic free hotels is just the first step of many; but it’s certainly a start.Plus, ensuring that more sustainable hotels and travel opportunities are front and centre for travellers at the beginning of their booking journey, encourages and enables more sustainable choices – allowing the industry to work together to transform the ‘traditional’ traveller into a sustainable traveller.&nbsp;Sign up today to access a growing portfolio of single-use plastic free hotels and begin to expand your offerings to attract the increasingly eco-conscious traveller of today, with around 40,000 hotels as part of our Sustainable Hotels Programme.Log in to your account now and begin promoting sustainable alternatives from around 40,000 hotels as part of our Sustainable Hotels Programme.&nbsp;&nbsp;

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Why Travel Providers Should Offer Single-Use Plastic Free Hotels

&nbsp;The trend towards booking travel through a comprehensive travel provider is growing, as travelers seek authentic experiences. This increasing demand highlights the need for the expertise and connected services that travel providers can offer.&nbsp;For travel providers, staying abreast of consumer behaviour changes, receiving real-time recommendations based on historical data, and capitalising on growth opportunities is essential for staying ahead of competitors, regardless of where travellers are in their journey with you.&nbsp;Not only does this enhance the services you're able to provide to travellers, but these key 'insights' allow you to remain relevant and valuable in the fast-paced travel industry, certainly when it comes to the needs of the end traveller.&nbsp;Are you maximising this opportunity, or still spending countless hours conducting research and making searches in order to close deals, all while staying informed about the latest industry developments?&nbsp;Do you have access to exclusive global connections in key destinations all in one place?&nbsp;You get all this, and much, much more, with Insights.&nbsp;Let's explore how.&nbsp;What Is Insights?Powered by intelligent algorithms and marketing technology, Insights is a search and recommendation platform for travel agents with unbeatable personalised recommendations&nbsp;and customisable marketing materials available at the touch of a button.&nbsp;Insights is equipped with intuitive features aimed at enhancing your travel marketing efforts, addressing present and future travel trends, and maximising your achievements. With our platform, you can effortlessly provide top-notch travel experiences, leading to increased bookings and loyal customers over time.&nbsp;Plus, as more travellers entrust their travel plans to interconnected travel providers, and with other providers at every level racing to fulfil this demand, having a leg up on the competition is essential.&nbsp;So, what does Insights actually offer?&nbsp;Trend Forecasting with Real-Time Global DataYou’ll never miss out on a destination trend again with Insights.&nbsp;&nbsp;Using in-market global data and real-time insights, it allows you to keep track of, and capitalise on, destination trends that are most relevant to your source market.&nbsp;Insights is powered by:•&nbsp; &nbsp;&nbsp;Historic travel search data•&nbsp; &nbsp;&nbsp;Real-time market data•&nbsp;&nbsp; &nbsp;An awareness of seasonality•&nbsp;&nbsp;&nbsp; Historic booking and itinerary dataAll this ensures that our information is valuable, relevant, and influenced by real bookings, to offer you opportunities that closely match the current and upcoming preferences of your market.&nbsp;By enhancing the quality of the products you offer your customers, you also increase your value as a travel provider. This positions you as the top source for the most sought-after destinations and comprehensive travel recommendations tailored to their needs.&nbsp;&nbsp;As a result, you gain a competitive edge and improve the chances of customers choosing your services repeatedly in the future.&nbsp;Tool That Learns From YouWhat makes Insights even better? It’s intuitive, driven by technology that actively learns from your behaviour when using the tool.&nbsp;Why? Because you can’t offer bespoke experiences to travellers without a tool that provides a personal experience for you, as their trusted travel provider.&nbsp;When you access Insights, you will see Destination&nbsp;cards, which are recommendations based on their opportunity value. These are the destinations that offer the best growth for you based on your current market, customer booking behaviours and competitor activity.&nbsp;So, once you know your most valuable destination opportunities, how you interact with them tailors your further recommendations.•&nbsp;&nbsp; &nbsp;Anchor a destination to keep it at the top of your recommendation list regardless of its ranking.•&nbsp;&nbsp; &nbsp;Save it for later to remove a destination for a period of time, and create a reminder for it.•&nbsp;&nbsp; &nbsp;Discard a destination to tell Insights you’re not interested.You can anticipate receiving data on demand fluctuations, price decreases in your market, new additions to the hotel industry, and the most popular month to book suggested destinations. Rest assured that all recommendations will be customised to suit your specific needs and operational style.&nbsp;Get started today! Sign up today to access Insights, or log into your Hotelbeds account.&nbsp;Filter Options To Better Cater To CustomersA key question that arises as a traveler provider, is: how can you guarantee that you are providing your customers with the most sought-after destinations, all while accommodating the increasing demand for travel in a manner that is both meaningful and personalised?&nbsp;With Insights, of course.&nbsp;&nbsp;You get access to a portfolio of globally sourced, exclusive destinations and hotels, but they are presented in an intuitive way with comprehensive filter options so you can quickly refine your searches based on customer preferences.&nbsp;You can cater to a wide range of factors, such as: international or domestic locations, destination theme, traveller type, regions, star ratings and more.&nbsp;&nbsp;By utilising this tool, you can simplify the booking process and provide customized travel options right from the start. Insights is consistently updated, with clear week-on-week trends visible, allowing you to optimize booking rates effectively.&nbsp;In-Platform Personalised Marketing&nbsp;It goes without saying that the consultation stage before your customer books is one of the most critical, and how you communicate with your customer is vital.&nbsp;So, the ability to create personalised marketing materials in Insights is a pivotal benefit to travel agents.&nbsp;After identifying the most appealing destinations and hotels for your customer through the filter options, the next step is to utilize the Custom Flyer tool to present the top choices. Further customisation can be done by refining these selections based on star rating, traveler type, and TripAdvisor rating for a more tailored experience.&nbsp;What’s more, you can personalise all marketing materials with your own branding, removing the costly and time-consuming process of creating marketing content from scratch – a huge benefit for independent or home-based agents in particular.&nbsp;99% of marketers recommend that personalization helps to "advance customer relationships" and has an "extremely strong" impact on whether that customer books or not. With feedback like that, it's clear that is forming relationships on a personal level is critical.&nbsp;Cross-sell With Experiences&nbsp;Enhancing your customers’ trips and earning more has never been easier with Insights.&nbsp;&nbsp;With the ‘Experiences’ tab, you’re able to review popular experiences in each destination you’re researching, ranked by the opportunity value for you, with key information about the experience which you can use to excite and incentivise your clients!&nbsp;By utilizing the interactive features available, you can manage these experiences just like you would your recommended destinations. Whether you choose to anchor, save for later, or discard the displayed options, Insights will consistently recommend the most valuable choices for both you and your clients.&nbsp;&nbsp;Embracing cross-selling can significantly increase your earnings per consultation, making this integrated feature your greatest asset while utilising Insights.&nbsp;&nbsp;So why not try out Insights for yourself, and sign up today, or access Insights by logging in to your Hotelbeds account.&nbsp;

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A Quick Guide To Insights for Travel Providers

Overtourism is when a destination receives too many visitors. According to McKinsey, 80% of travellers visit just 10% of the world’s tourist destinations. Such imbalanced numbers cause infrastructure problems, harm natural and cultural sites, and frustrate locals.&nbsp;A small town in Austria, Hallstatt is an example of a destination experiencing overtourism. Despite its population of 800, the town receives around 10,000 visitors per day in peak season. This caused the town’s locals to protest against overtourism, while holding signs saying “tourism yes, mass tourism no.”&nbsp;Similarly, around 250,000 people live in Venice, yet, the Italian city accommodates 20 million tourists per year. In 2024, Venice introduced a €5 fee for visitors who would like to access the city centre between 8:30am and 4pm during peak travel season. The main reason behind it was to reduce the congestion in the city, especially due to day-trippers who are exempt from the overnight tourist tax.&nbsp;Like Venice, other popular destinations implemented regulations in 2023 and 2024. Athens capped Acropolis visitors at 20,000 per day. Bali implemented a tourist tax of IDR 150,000 (around €9). And Amsterdam banned the construction of new hotels, to name a few.&nbsp;What are the risks of overtourism?&nbsp;Overtourism poses risks to destinations and locals, while changing the travel experience for tourists and the booking experience for travel agents.&nbsp;Here is what happens:For destinations&nbsp;In 2023, the Canary Islands welcomed 14.1 million foreign visitors, which locals found unsustainable given the islands’ limited resources and increasing prices. In a 2024 protest in Tenerife, a local said their rent was €800 while they earned a salary of €900. Another activist complained about short-term booking websites, saying they increased housing prices for locals, who now have to sleep in cars and caves.&nbsp;Besides increasing the prices for locals, overtourism may also damage the monuments and wildlife. The 20,000 visitor per day cap in Acropolis was put in for this exact reason, as the authorities wanted to protect the UNESCO World Heritage site.&nbsp;For the environmentIn 2023, Peru announced it would suspend visits to Machu Picchu as overtourism caused erosion on some stone structures. Millions of people visit the ancient citadel every year, which is not sustainable in the long run. Later that year, Peru reopened Machu Picchu, but put visitor caps to protect it.&nbsp;The influx of too many tourists also means more pollution. Although Italy’s tourism industry was hard hit during the 2020 coronavirus lockdown, locals in Venice reported cleaner waters and better air quality, as there were no visitors.For travellersWhen travellers stand in long queues, experience visitor caps, and pay tourist taxes, they may get frustrated with the destination. This also reduces the authenticity of the travel experience, which is increasingly important for tourists. In a recent report, 47% of survey respondents said they’d like to connect with locals in less-travelled areas, and 56% said they wanted to explore off the beaten path.&nbsp;&nbsp;For travel providersDestinations suffering from overtourism may disappoint your clients because of long queues and crowds. This can lead to negative reviews and dissatisfaction, damaging your reputation.&nbsp;In the eyes of some clients, recommending over-crowded destinations during peak season may appear inconsiderate, given the rise of sustainable tourism. According to recent studies, 43% of travellers feel guilty when they make less sustainable travel choices. Nearly half of survey respondents also believe travel service providers are responsible for addressing environmental factors, which include sustainable travel options.&nbsp;Want to know more about how we as a travel ecosystem player can take your business further?&nbsp;&nbsp;Read more about how to offer comprehensive travel services with Hotelbeds here.&nbsp;Why should travel providers consider overtourism when promoting destinations?Did you know that 44% of travellers have said they were interested in visiting less-touristy spots? As the Vayable CEO Jamie Wong said, “People want to reclaim what’s real. Mass tourism is no longer sufficient.”&nbsp;Experiential travel is on the rise. Travellers are looking for experiences rather than just visiting hotspots. American Express’ Global Travel Trends Report found that 77% of travellers prioritise having the right travel experience over the cost of the trip. And for travel agents, it’s more difficult to hit the right spot with over-crowded destinations. With more off-the-beaten-path destinations, local activities, authentic experiences, and sustainable choices are more likely to happen.&nbsp;Tourism accounts for 8% of carbon emissions globally, and is set to recover from the pandemic. In Q1 2024, international travel reached 97% of pre-pandemic levels. Given that most people visit the same tourist destinations, the environment is at risk. To help clients make more responsible travel choices, educate them on the risks of overtourism.&nbsp;For example, Thailand’s Maya Bay, featured in Leonardo DiCaprio’s 2000 film The Beach, used to receive thousands of tourist boats every day. In 2018, it closed to tourists as the boats destroyed the area’s coral reefs. When it shut down, only 8% of its coral reefs were alive. The conservation efforts started paying off over the years, and in 2023, biologists reported that the coral reef population grew to 20-30%. Marine biologists estimate that it will take another 20 years for the coral reefs to become the way they were 50 years ago.&nbsp;These examples aren’t meant to put people off from travelling. Instead, they are meant to promote less-touristy beaches, eco-friendly hotels, and ethical tours that make tourism beneficial for everyone.How can travel providers find alternative destinations to better accommodate sustainable tourism?Work with HotelbedsTravel providers can use tools and analytics to learn more about emerging destinations that are gaining popularity but are not yet overcrowded.&nbsp;&nbsp;For example, our Hotelbeds Booking Engine lets you discover hotels, vacation rentals, transfers, tickets, and experiences. Our expansive portfolio provides options from over 170 countries around the world, making it possible to book holidays in alternative destinations.&nbsp;With Hotelbeds, you’ll also get access to Insights, a search and recommendation tool. It gives personalised recommendations on trending destinations, the most popular activities, and alternatives depending on your clients’ needs. This empowers travel providers with bespoke recommendations, improved growth opportunities and a way to keep an eye on the competition.&nbsp;Plus, Insights highlights the destinations that offer the best growth opportunity for travel providers in your specific market, which provides a framework of consideration for your destination marketing strategy; including where you want to subvert these typical expectations within your audience, and offer closely-mirrored alternatives to delight, surprise and cater for travellers looking for hidden gems.&nbsp;We have an expansive portfolio, within our Booking Engine, of 200,000+ hotels, 18,000 experiences for all sorts of travellers and destinations — including the lesser-known ones. Not only this, but you'll join a connected network of 66,000 travel distributors, all benefiting from our end to end services as a ecosystem player in the travel industry.&nbsp;Understand Traveller NeedsFor travel providers liaising directly with the end customers, or with channels of communication that reaches this audience, it's worth thinking about what recommendations will speak to travellers in different regions, countries, demographics and your bespoke targeting segments.&nbsp;Ask yourself these questions:What type of experience are they looking for? - Are they looking for a vibrant culinary travel or ecotourism experience? Or are they in the mood for a city-scape?Where have they enjoyed staying before - and are they looking for something similar?What were they unsatisfied with in their last destination? - Understanding any unsatsifactory aspects of their trip, and how overtourism may have played into this, will help you provide a more satsifactory recommendation&nbsp;When formulating a destination marketing strategy, consider promoting alternative destinations to those firm favourites, for a better experience for travellers, and increased booking opportunities. Gone are the days when travellers were happy to settle for a superficial look at their destination of choice, 2024's travel trends (and beyond) suggest that today's (and tomorrow's) traveller wants to get under the skin of wherever they go, to understand the culture, the environment, and the people there.&nbsp;Instead of the usual Paris city center stay for a romantic getaway, why not consider suggesting Reims? Situated in the renowned Champagne region of Paris and just a short day-trip away from the city, this charming town provides a romantic ambiance featuring breathtaking Champagne houses and Gothic architecture.&nbsp;For urban enthusiasts who have been eyeing vibrant metropolises such as Tokyo, Hong Kong, or Seoul, Taipei stands out as a compelling alternative in Asia. The city boasts a rich cultural heritage, bustling night markets, and breathtaking scenic spots like Beitou and Maokong.&nbsp;For travelers looking for an adventurous yet sustainable experience, Costa Rica's cloud forests offer a life-changing and eco-friendly option. With three protected nature reserves - Monteverde, Santa Elena, and Bosque Eterno de los Niños - that showcase a wide variety of wildlife, extensive hiking trails, and rich biodiversity, this destination is a wonderful place to explore Costa Rica's ecosystems while supporting their sustainable initiatives.&nbsp;By booking these alternative destinations, you’re more likely to offer authentic experiences and sustainable options, away from the crowds of destinations experiencing overtourism. Everyone benefits from the experience — you offer an unforgettable travel experience, travellers have an amazing trip, less densely visited areas get an economic boost, and the popular destinations experience a reduction in the strain caused by mass tourism.&nbsp;Sign up today or log in to your Hotelbeds account to get the latest offers and stay up-to-date with travel trends.&nbsp;

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hotelbeds overtourism sustainable travel tips

2024 Travel Trends: 'Overtourism: The Importance of Promoting Sustainable Tourism'

Participating in travel trade fairs and conferences is one of the most effective ways to make your brand known in this industry. &nbsp;&nbsp;Our sector has many events organised annually and all over the world, so it can be complex to decide where to allocate time and resources to attend, or even exhibit. &nbsp;&nbsp;In this article, we have compiled the most notable travel events to attend to showcase your hotel, or network with the best distributors on the planet. Which one would you attend?&nbsp;&nbsp;1.Business Travel Show (BTS) EuropeWhen? 19th - 20th June 2024Where? London, United KingdomLooking for a place to meet the travel industry's greatest visionaries, disruptors, and innovators? The annual Business Travel Show Europe conference brings together some of the world's leading travel and tourism professionals to share insights through engaging keynote speeches on topics such as sustainable travel, diversity, traveller management, and much more.&nbsp;Taking place at ExCeL London, this three-day trade show combines education, supplier meetings, and networking to bring together the largest gathering of corporate travel managers in Europe. &nbsp;&nbsp;Some usual speakers and attendees include representatives from BTN Group, Virgin Atlantic, Capgemini, Leonardo UK, EY, and Siemens, to name but a few.&nbsp;&nbsp;2. MarketHub Europe by HBX GroupWhen? 25th - 28th June 2024Where? Istanbul, TurkeyOur list would not be complete without mentioning the events organised by HBX Group. This June, save the date for the European edition of the MarketHub, which will take place in Istanbul, Turkey. This new edition will explore New Frontiers in the travel industry and beyond. &nbsp;As usual in our events, for this MarketHub we’ve gone the extra mile to ensure that the attendees’ time in-destination is as enjoyable as can be. Outside of keynotes and panels featuring subject-matter experts from the travel industry and beyond, we’ve also prepared a range of activities and dinners to connect you to the city’s revered culture. &nbsp;&nbsp;With 8 years behind it and more than 350 participants every year, MarketHub Europe is a must-attend event for the B2B sector of the travel industry. The event attracts decision-makers from all areas of the travel ecosystem from 16 source markets, including key distributors from around the world. &nbsp;&nbsp;It goes without saying, but we cannot wait to see you in Istanbul. Visit our European MarketHub website for more information!&nbsp;&nbsp;3. International Luxury Travel Market (ILTM) Asia PacificWhen? 1st – 4th July 2024Where? Marina Bay Sands, SingaporeHosted at the luxurious Marina Bay Sands Hotel, 2024’s ILTM Asia Pacific conference will connect luxury travel brands from across the region. More than a travel trade show, this will be an unforgettable event filled with pre-scheduled meetings, educational sessions, and parties. &nbsp;&nbsp;Spanning 4 days, the expo will boast nearly 500 brands in attendance, as well as 500 travel advisors, and 90 editors all face-to-face sharing invaluable insights. The ILTM Asia Pacific conference is the perfect platform for building new partnerships, reconnecting with old contacts, or simply staying on top of what's happening in the sector. &nbsp;&nbsp;4. ITB Asia 2024When? 23rd – 25th October 2024Where? Marina Bay Sands, SingaporeAnother event that shouldn't be missed is ITB Asia, Asia's Leading Travel Trade Show. This B2B trade show and convention for the travel industry is annually held and features thousands of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa, and the Middle East. &nbsp;&nbsp;Today, ITB Asia is Asia’s largest travel trade show, bringing more than 13,000 show attendees from the MICE, Corporate, and Leisure sectors. With more than 1,300 exhibitors at past shows, ITB Asia is a pure B2B show with 100% pre-scheduled appointments and 132 countries and territories represented. &nbsp;&nbsp;5. WTM London 2024When? 5th – 7th November 2024Where? ExCeL, London, United Kingdom &nbsp;With over 40,000 professionals from 184 countries attending the 2023 edition, the World Travel Market London will return in November to bring together the international leisure travel community. The WTM London conference is the world's largest gathering of international travel media in 2023, with more than 29,000 pre-scheduled meetings held in 2023. &nbsp;&nbsp;Exhibitors at WTM London provide the most comprehensive gathering of organisations wishing to do business in B2B travel and tourism, from destinations to experiences to transportation to accommodation to technology solutions.&nbsp;The WTM has been held for over four decades, and it’s considered by its partners one of the most reliable sources of new business contacts in the travel industry. &nbsp;&nbsp;&nbsp;6. Travel &amp; Adventure ShowWhen? From January to March 2025With over 20 years of experience and 125+ produced events, Travel &amp; Adventure Shows connect over 150,000 travel enthusiasts, agents, and media with the top travel destinations and suppliers worldwide.&nbsp;It entails nine different events strategically placed in nine of the United States’ top gateway markets. These include New York, Los Angeles, San Francisco, Chicago, Atlanta, Phoenix, Dallas, Denver and Washington DC. &nbsp;&nbsp;During this event, attendees will discover the hottest holiday destinations, speak with leading tour operators and global travel providers, and receive the best travel advice available. &nbsp;&nbsp;Hotels and travel agencies highly value these events as a way to connect directly with travellers. The new edition of the series will begin in January 2025 and run until the end of March.&nbsp;7. Fitur 2025When? 22nd – 26th January 2025Where? Madrid, SpainHeld annually in Madrid, Fitur is the leading trade show for inbound and outbound markets in Latin America, discussing topics such as the future of technology in tourism and destination management, cruises, LGBT+ tourism, and the promotion of female tourism professionals. This year’s key talking points will centre on what's next for sustainable travel and will be directed primarily at hotel chains, travel agents, tour operators, and tech companies. &nbsp;&nbsp;It lasts 5 days and welcomes tourism professionals with high decision-making authority at IFEMA Madrid, a venue of 69,000+ m2. &nbsp;&nbsp;9,000+ exhibitors, a total attendance of 250,000 visitors (including 153,000 trade participants and 97,000 general public), and 152 countries are just some of the outstanding figures for the 2024 edition, consolidating Fitur as one of the major events in the travel industry each year. &nbsp;&nbsp;8. ITB Berlin 2025When? 4th – 6th March 2025Where? Berlin, GermanyEvery year in March, the world of international tourism gathers at one of the largest travel trade shows: ITB Berlin. &nbsp;&nbsp;Bringing together key players from the world travel industry, ITB Berlin 2025 promises to connect attendees with countless exhibitors, speakers, and industry leaders. This three-day event boasts several segments, including business travel, adventure travel, destination showcases, hospitality, luxury travel, medical tourism, travel technology, and more.&nbsp;&nbsp;Whether you’re looking for networking opportunities or simply the chance to learn from some of the sector's top thought leaders, you don't want to miss out on this event.&nbsp;&nbsp;9. WTM Africa 2025When? 9th – 11th April 2025Where? Cape Town, South AfricaThose looking to break into the travel industry in Africa should attend WTM without a doubt. This event affords attendees the opportunity to generate new leads, launch products, enter new markets, raise brand awareness, and more. &nbsp;&nbsp;WTM Africa was first held in 2014 to bring the benefits and opportunities of our global industry expertise to travel professionals in this region. It’s the leading and only B2B exhibition for both the inbound and outbound African travel and tourism markets. &nbsp;&nbsp;WTM Africa embarks on a journey to showcase its untapped potential, celebrate its heritage, and pave the way for sustainable growth in both inbound and outbound tourism. &nbsp;&nbsp;Over 6,000 travel industry professionals attend this show each year, helping travel businesses in Africa drive commercial success, accelerate growth, and expand their network.&nbsp;10. WTM Latin America 2025When? 14th – 16th April 2025Where? São Paulo, BrazilJust like in Africa, Latin America also has an unmissable event: the WTM Latin America. &nbsp;&nbsp;In 2025, travel and tourism professionals will be heading again to the colourful and lively city of São Paulo, home of this year's event. &nbsp;&nbsp;With a very successful 2024 edition with an attendance of 29,000+ travel and tourism professionals and almost 800 exhibitors, WTM Latin America is positioned as the place to be to meet tour operators, travel agencies, travel technology companies, hotels, airlines and much more.&nbsp;11. ATM Arabian Travel Market 2025When? 28th – 1st May 2025Where? DWTC Dubai, UAEFor over 30 years, the Arabian Travel Market has become a leading global event for the inbound and outbound travel industry in the Middle East. &nbsp;&nbsp;The main theme for 2025 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, with attendees exploring how innovative sustainable travel trends will evolve and identifying key vertical growth strategies. &nbsp;&nbsp;The show grows fast, generating $2.5 billion in deals. If you’re trying to unlock travel and tourism business potential in the Middle East, then ATM is an event you can’t miss. The biggest names in accommodation, hospitality, destination management, attractions, and more will be in attendance, sharing their unique insights into the region’s tourism industry.&nbsp;&nbsp;By participating in one or several of these events, you will increase your property's visibility and gain invaluable insight into the travel industry. The combination of these events and Hotelbeds' exposure to 66,000+ travel distributors is a winning formula to reach a global audience. &nbsp;&nbsp;Not registered with Hotelbeds yet? Here you can list your property and benefit from a range of products and services, as you'll find in the free guide below. Get it now and discover why becoming a Hotelbeds partner is what your business needs.

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11 Best Travel Trade Shows to Attend for Hoteliers 

Today, more and more travellers are consciously choosing their hotels and accommodation based on their green and social commitments. &nbsp;&nbsp;As explained in our Travel Trends Guide for 2024, sustainable travel is a major area of focus for our industry, and for Hotelbeds, impacting directly on our daily operations and how we generate tourism. &nbsp;&nbsp;The process of becoming an eco-friendly hotel is easier than you might think at first glance. Check out our guide to hotel sustainability and our 6 tips to avoid using single-use plastics in hotels. &nbsp;&nbsp;In addition, it's important to let potential guests know that you support these initiatives, and a certification is one of the best ways to do so. &nbsp;&nbsp;Throughout this article, we’ll provide you with relevant information about getting certified with two of the major certifications for hotels. We’ll also explain how to leverage Hotelbeds’ benefits by becoming a sustainable partner. Keep reading!&nbsp;&nbsp;How Hotelbeds helps with ESG strategy &nbsp;Hotelbeds, as part of the HBX Group, takes its Environmental, Social, and Governance (ESG) responsibilities seriously. We’re committed to ensuring our planet's sustainability. As a result, we have established 10 core commitments related to the Sustainable Development Goals, including: &nbsp;&nbsp;We continue to promote sustainable and conscious travel to minimise environmental impact and improve the community with our technological capabilities. &nbsp;&nbsp;&nbsp;We highlight to our partners and stakeholders the benefits of introducing sustainable practices into their business models and complying with regulations, legal requirements and qualifying for certifications that make a difference. &nbsp; &nbsp;&nbsp;We work to enhance visibility and promote sustainable products, services, and destinations through the creation of sustainability performance levels.&nbsp;&nbsp;What’s the Sustainable Hotels Programme?As part of our ESG efforts, we highlight the Sustainable Hotels Programme, formerly known as the Green Hotel Programme. What is the purpose of this initiative? &nbsp;&nbsp;In recent studies, the World Travel &amp; Tourism Council (WTTC) observed that 74% of travellers want hotels to provide more sustainable choices. 65% of respondents said that they would feel better about paying for accommodation with a sustainable certification or label. &nbsp; &nbsp;&nbsp;Since hoteliers are key players in the tourism industry – one of the sectors with the most impact on the environment, society and economy – it’s essential to consider implementing a sustainable perspective in the properties. &nbsp; &nbsp;&nbsp;Therefore, the Sustainable Hotels Programme was created to encourage properties regardless of their size to become a force for good, and help them to communicate their sustainable practices. &nbsp; &nbsp;&nbsp;Hotels participating in the programme benefit from more visibility in our system. If you’re a member of the programme, you'll appear in the booking engine under the filter 'Sustainable Hotels'.&nbsp;&nbsp; &nbsp;We'll also include your property in sustainability-focused marketing actions, promoting it across channels such as email communications, banners, and landing pages on bedsonline.com and hotelbeds.com. &nbsp;&nbsp;Also, we run campaigns aimed at increasing awareness of the use of single-use plastic, and other eco-friendly and social initiatives. Last year's campaign with Accor increased the number of properties free of single-use plastic from 500 to 5,000. Stay tuned in the coming months as we'll be launching a new series of campaigns. &nbsp;&nbsp;&nbsp;&nbsp;As a group, HBX Group has observed a growing interest and bookings from hotels that adopt sustainable practices. Currently, we have 40,000+ properties certified as sustainable in our portfolio - between 2022 and 2023, we reported an 30% increase in bookings for sustainable hotels within 12 months. Additionally, our Sustainable Hotels landing page has been the most viewed this year so far, proving again the growing interest in this category of properties and the changing traveller's intent.&nbsp;One effective way to communicate your sustainable initiatives to the world and access our Sustainable Hotels Programme is to become certified with eco certifications. At Hotelbeds, we suggest two in particular. Read on to learn about some of the best certifications in the industry and how to obtain them.&nbsp;Your Guide to Hotel Certification &nbsp;WTTC Hotel Sustainability BasicsThe first certificate we encourage you to get is Hotel Sustainability Basics by the WTTC. This is the global authority on travel and tourism's economic and social contribution, working with governments and international institutions. &nbsp;&nbsp;&nbsp;In four simple steps, you can get this certification regardless of the size of your property. &nbsp;&nbsp;Fill in the registration form to receive the toolkit with all the information about joining the programme. Visit wttc.org to do so.&nbsp;&nbsp;You’ll receive confirmation from WTTC, explaining the verification partners available in your region. After choosing one, WTTC will tell you how to verify the certification criteria you must follow. &nbsp;&nbsp;Next step will be to implement the 12 basics of sustainability defined by WTTC over the next three years. These basics include Measure &amp; Reduce Energy Use, Measure &amp; Reduce Water List, No SUP water bottles, Bulk amenity dispensers or Community Benefit, among others. &nbsp; &nbsp;&nbsp;Once the criteria have been completed, you’ll need to send evidence to your verification partner. Once verified, you'll get a badge showing that your property complies with the Basic Hotel Sustainability standard. &nbsp;&nbsp;GSTC Industry CriteriaThe second certification we recommend you get is provided by the Global Sustainable Tourism Council (GSTC). This organisation establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria. They are arranged on four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts. &nbsp;&nbsp;These criteria are used by businesses of all sizes to become more sustainable and as a basis for certification. To measure compliance with GSTC Criteria, some performance indicators are available. All of these criteria can be found here.&nbsp;&nbsp;Businesses certified by a GSTC-Accredited Certification Body, meeting all the GSTC Criteria, have a high level of assurance and credibility. Being certified by an Accredited Certification Body means that your property complies with the highest social and environmental standards on the market. &nbsp;&nbsp;This is how GSTC certification works: &nbsp;&nbsp;Choose a Certification Body (organisations that have been accredited based on the quality of their certification process) from this list. Some of these GSTC Accredited Certification Bodies include Bureau Veritas, Control Union and RoyalCert. &nbsp;&nbsp;&nbsp;After working with a Certification Body towards achieving full GSTC requirements compliance, your operation will receive its Certification from an Accredited Certification Body.&nbsp;Introducing Our New Sustainability Hub &nbsp;Aside from these certifications, we also strive to provide you with the tools to become more sustainable and implement initiatives that will benefit you. &nbsp;&nbsp;As part of our ESG strategy, we’re glad to announce the launch of the Sustainability Hub, an online site aiming to collaborate with stakeholders to improve sustainability, generate networking and share ESG projects and actions. We’ll support small and medium hotels and clients on their sustainability journey. &nbsp;&nbsp;In this hub, you’ll find relevant content on sustainability and hotels, as well as sustainability mentoring programmes to help you obtain these certifications (WTTC &amp; GSTC). Some of the areas we’ll cover include: &nbsp;&nbsp;Mentoring on how to start with Basic from WTTC and expand with GSTC standards at different levels. &nbsp;&nbsp;&nbsp;Support with activities to share best practices, webinars, mentoring programmes, etc. &nbsp;&nbsp;Launch specific campaigns on topics like plastic-free, waste, energy, universal accessibility, among others. &nbsp;&nbsp;ESG advice for customers and suppliers. &nbsp;&nbsp;We hope that this article will encourage you to go further in your efforts to make your property more environmentally friendly. Be sure to stay tuned for all the sustainable initiatives that we’ll be launching in the coming months. &nbsp;&nbsp;Haven’t joined Hotelbeds yet? Start benefiting from a wide range of products and services at your disposal, as well as from 66,000+ travel distributors ready to book your rooms. Register your property today!

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How to Obtain Your Hotel Sustainability Certification: A Guide for Hoteliers

&nbsp;The issue of cybersecurity attacks is not a new phenomenon. Cyber threats have been prevalent since the inception of the internet, but in recent years, their frequency and severity have grown significantly. The projected global costs of cybercrime are expected to skyrocket to $10.5 trillion by 2025, a sharp increase from the $3 trillion recorded in 2015. As a result, it is imperative for businesses to enhance their security measures to combat the ever-evolving landscape of cyber threats.&nbsp;Cybercrime can have a significant impact on various sectors and industries, with the travel and tourism sector being particularly vulnerable. The vast amount of secure and personal data handled by the travel and hospitality industry makes it a prime target for cyber attacks. Therefore, it is crucial for travel providers to prioritise cybersecurity measures to safeguard sensitive information and protect both their businesses and their customers.&nbsp;&nbsp;As the digital ecosystems of the travel and tourism industry continue to expand, they will also become increasingly susceptible to cybercrimes. It is crucial for companies within the travel and tourism chain to prioritise cybersecurity awareness, strategies, and safeguarding in order to ensure the utmost security of their data.&nbsp;Why is the travel industry susceptible to cybercrime?As a global industry with many – literal – moving parts, the travel industry is often targeted by cybercriminals. Analysis of data breaches and cyberattacks have identified numerous reasons for this, such as:&nbsp;The industry’s huge fragmentationThe complexity of the travel booking and payment networks/platformsThe existence of many travel agents and third-party service providersPoor security systems when it comes to IT and point-of-sale (POS)Human errorThe millions of travellers all interacting with travel providers within cyberspace&nbsp;&nbsp;How can travel businesses mitigate cyber-attacks?Human error was identified as one of the biggest threats to cybersecurity in 2023, so many common cyberthreats may be avoidable with the right education.&nbsp;It’s estimated that, by 2025, around 99% of data breaches will be caused by a misconfiguration within settings or installation by an end user. So, this suggests that with proper education, and a thorough cybersecurity strategy, travel providers will be able to mitigate the impact and severity of many common cyberthreats.&nbsp;What a good cybersecurity strategy should involve:Contingency planningImmediate actions outlined – for varying types of breach or attack once discoveredPost-breach responses &nbsp;An understanding of current cyber risks&nbsp;Here is where consolidating your tools and resources, and leveraging third-party expertise to manage complexities and augment capabilities can give you a leg-up when it comes to protection against those more common threats.&nbsp;&nbsp;As cyberattacks continue to evolve and grow more sophisticated, it is clear that implementing frequent company-wide training can be an effective strategy in mitigating the risks associated with data breaches. The alarming statistics on data breaches underscore the importance of staying updated on the latest threats and taking proactive measures to safeguard sensitive information.&nbsp;But for now, let’s look at some of the most common cybersecurity threats and what shape they take, to help you as travel providers improve your awareness.&nbsp;Social EngineeringSocial engineering is widely recognized as one of the most common and hazardous tactics used by cybercriminals. This is mainly due to the fact that social engineering, in its many forms, exploits human mistakes rather than technical weaknesses. It is much simpler to deceive or influence individuals than it is to penetrate a security system, and it is apparent that cybercriminals are well aware of this fact. Research indicates that over 85% of all data breaches stem from human interaction or error.&nbsp;Throughout the year 2023, social engineering techniques played a crucial role in cybercriminals gaining access to employee data and credentials for the purpose of carrying out cyberattacks. Among these techniques, phishing stands out as a leading cause of data breaches, with more than 75% of targeted attacks originating from deceptive emails. It is important to note that these tactics are continuously adapting to leverage emerging trends and technologies in order to stay ahead of security measures.&nbsp;What can phishing attacks look like?Spear phishing – this targets specific individuals or organisations, hence the term ‘spear’, most typically using malicious emails. The goal of these emails is to obtain sensitive data such as login credentials, or to infect the users’ device with malware (which we will explore later).Whaling – a type of attack that targets senior or C-level executive employees, with the aim of stealing money or information on the business, or to gain access to their devices to carry out further attacks.Vishing – the use of fraudulent phone calls or voice messages, often masquerading as a legitimate business, to convince individuals to share sensitive, private data such as bank details and passwords.SMiShing – the use of fraudulent text messages, in much the same way as ‘Vishing’, to steal sensitive, private data. This can often take the shape of your bank, or a shipping service.&nbsp;&nbsp;Other social engineering techniques can involve:Business email compromise (BEC) - a prominent technique in which attackers assume the identities of trusted email addresses – often internal business users – to trick other employees or clients of the business into sharing data that could compromise the business, or make payments, amongst other goals.Pretexting – here cybercriminals gain access to a system or a user account using a false scenario that gains the victims trust through manipulation. Attackers could pose as a HR employee, or an IT specialist, for example.Disinformation campaign - these spread false information, usually with the goal of amplifying fake narratives using bots and fake accounts on social media networks.&nbsp;&nbsp;Among these techniques, travel providers are most likely to encounter business email compromise attacks, primarily due to the extensive chains of internal communication. Once attackers gain access, they typically send phishing emails to employees or clients of the business in order to obtain more sensitive data or prompt financial transactions. They may also utilise the compromised account to launch attacks against other employees or the businesses' systems.&nbsp;Business email compromise attacks can be carried out in multiple ways, including:Phishing – as explained above, this type of attack often using emails to trick employees into sharing sensitive data and are usually from a ‘trusted’ source. Social engineering techniques are then used to prompt the recipient into action.Malware – this is the use of malware – malicious software - to infect a user’s computer and therefore gain access to their email accounts. Once installed, this malware can steal other sensitive data from this computer.Social engineering – often, this type of attack (closely linked to phishing), tricks employees into divulging sensitive information or grant access to their email accounts. Usually, this involves impersonation to gain trust.Manipulation of weak passwords – if employees use ‘weak’, reused, or easily guessable passwords, cybercriminals can obtain access to internal email systems by guessing these passwords.&nbsp;&nbsp;How can travel providers protect against business email compromise?Train employees on how to identify and avoid phishing emails &nbsp;Insist employees use strong passwords and two-factor authentication &nbsp;Keep software and cybersecurity systems up to date &nbsp;Implement email cybersecurity measures, such as spam filters&nbsp;&nbsp;Third-Party Security TreatsThroughout 2023, there was a noticeable rise in third-party breaches as numerous companies globally transitioned to independent contractors to carry out work previously done by full-time staff. Consequently, this surge led to a larger pool of less-secure networks that had access to the main target, all of which were associated with these third parties. These less-secure networks are exploitable by hackers, as seen in the memorable attack on the U.S’s Colonial Pipeline in 2021, by obtaining compromised credentials, accessing a VPN without multi-factor authentication, and demanding a $5 million Bitcoin payment to regain access.&nbsp;As the trend towards remote or hybrid work increases, with over 50% of businesses showing more willingness to hire freelancers, the rise in remote or dispersed workforces brings about ongoing challenges in third-party security threats for travel businesses of all sizes.&nbsp;Cloud VulnerabilitiesWith many more businesses adopting cloud-based systems, the growth of cloud-based cyberattacks likewise grows. It’s estimated that cloud security is the fastest growing cybersecurity market, growing around 41% from 2020 to 2021.&nbsp;&nbsp;In today's fast-paced environment, with cloud-based systems taking on more corporate workload, businesses are turning to 'zero trust cloud architecture' for enhanced security. This approach, designed to assume a system has been compromised, requires additional verification before granting access to recognized devices, or any device within the perimeter of the network.&nbsp;Keeping on top of cloud security practices is critical, and can include:Monitoring access to sensitive resources &nbsp;Enforcing strict password requirements &nbsp;Implementing a sound data backup plan &nbsp;Leveraging data encryption &nbsp;&nbsp;What are the most common cloud-based threats?Commonly referred to as the ‘egregious eleven’ by security professionals, these are the most ‘popular’ access points:Data breachesMisconfiguration and inadequate change controlLack of cloud security architecture and strategyInsufficient identity, credential, access and key managementAccount hijackingInsider threatInsecure interfaces and APIsWeak control planeMetastructure and applistructure failuresLimited cloud usage visibilityAbuse and malicious use of cloud services&nbsp;&nbsp;Supply Chain AttacksA recently emerging tactic, supply chain attacks involve the breach of supply chain technology, such as Application Programming Interfaces (API systems), commonly found in the travel industry. This infiltration allows access to source codes, build codes, and other software components. The attackers then exploit these legitimate platforms and applications to disseminate malware throughout the supply chain systems.&nbsp;Considering how often supply chain systems are used within the travel and tourism industry – particularly through API integration – it’s important to know how to reduce the risk of this kind of attack.&nbsp;In the modern travel industry, travel APIs are a powerful tool that many businesses utilise. By allowing different systems to communicate seamlessly, they create a unified platform where customers can easily access all travel products in one place. These API systems are highly effective in helping travel providers create user-friendly systems that stay ahead of hospitality tech trends. It also means travel providers can enhance their business success by increasing their distribution through API integration, offer customised tour packages or itinerary planning, provide quotes, or display availability and booking options.&nbsp;However, these systems are also vulnerable to attacks. But hope is not lost! There are many ways to protect against supply chain threats, including:Use endpoint monitoring tools to spot and stop suspicious activity &nbsp;Stay current with all system patches and updates &nbsp;Implement integrity controls to ensure users are only running tools from trusted sources &nbsp;Require admins and other users to use two-factor authentication&nbsp;&nbsp;RansomwareWhile certainly not a new threat, ransomware attacks have become significantly more expensive in the last few years – with costs expected to reach $265 billion by 2031 - and so continue to present considerable challenges to businesses of all sizes.&nbsp;&nbsp;Ransomware, in essence, is a form of malicious software that restricts access to computer systems until a ransom is paid. This involves utilising malware to seize control of computer systems, retrieve data, files, or sensitive information, and then requesting payment in exchange for restoring access to the original user.&nbsp;Of course, before the ransomware attack can take place, hackers must obtain access to their targets’ systems. The most common methods of infiltration include: &nbsp;PhishingRemote Desktop Protocol (RDP) and credential abuse - wherein hackers use ‘brute-force’ or purchase credentials with the goal of logging into systems to distribute malware.Exploitable software – such as unpatched or out-of-date software.&nbsp;&nbsp;Modern endpoint detection and response (EDR) technology can often protect against ransomware attacks, by stopping the execution of malicious software in the first place. Many businesses also benefit from the setting of cybersecurity parameters, to keep employees from straying too far from safe browsing locations on their corporate devices.&nbsp;&nbsp;The Internet of ThingsIn the realm of technology, physical objects, the 'Things' in 'Internet of Things, are evolving to be more intelligent by integrating sensors, software, and other advanced technologies. As we continue to depend on these interconnected Things to communicate and exchange information online, their vulnerability to cyber threats also increases.&nbsp;While there are multiple ways that smart devices and objects connected to an online network, some of the most common methods are:&nbsp;&nbsp;Default passwords: Hackers can exploit default passwords often supplied for smart devices, or easily guess reused and weak passwords or access codes for individual or business devices. These are then used to gain access to the device, its data, and facilitate further attacks.&nbsp;Unsecured Wi-Fi networks: public Wi-Fi networks are often unsecured or use weak encryption, and these can be exploited to intercept data.&nbsp;&nbsp;Fortunately, there are ways to protect your devices, including: &nbsp;Having users select secure passwords &nbsp;Staying current with Operating System (OS) and software updatesEncouraging clients to encrypt their dataInstalling antivirus or anti-malware protectionChanging default passwords &nbsp;Avoiding unsecured Wi-Fi networks &nbsp;Being cautious of suspicious emails or links&nbsp;&nbsp;Financial and reputational lossThe repercussions of a cybersecurity breach can have widespread and severe implications for businesses, regardless of their size. Small businesses may never fully bounce back from an attack, and larger businesses could be subjected to penalties, legal action, a decrease in clientele or staff, as well as tarnishing their reputation.&nbsp;For many travel providers, one of the key consequences will be the loss of reputation, which – should the business recover – will involve a long and detailed strategy to recover this reputation both for existing and potential customers. After all, how many people are going to choose a company that, from an external perspective, hasn’t protected its customers?&nbsp;Another main consequence is the disruption to operations following a breach or attack, the consequence investigation that must take place, and the change to business practices after the resolution of the attack. &nbsp;&nbsp;&nbsp;&nbsp;Ensuring that your business has strong cybersecurity protection and awareness at all levels is essential to defend against the common cyber attacks mentioned earlier. Seeking expert training and advice from security professionals will help keep your business practices, cybersecurity strategies, and overall understanding of cyber threats current and effective.

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Cybersecurity: The Top Threats To Look Out For

What is wellness tourism?Wellness tourism is the type of travel aiming to maintain or improve wellbeing. According to the Global Wellness Institute, there are two types of wellness travellers: primary and secondary.&nbsp;&nbsp;For primary wellness travellers, wellness activities are the main purpose of the trip. Secondary wellness travellers only engage in wellness activities as a part of the trip, meaning they don’t travel exclusively for the wellness experience. In 2022, the biggest national wellness tourism markets were the USA, Germany, France, Austria, and Switzerland, with the USA accounting for 24% of all wellness trips.&nbsp;Wellness activities could be linked to what a country has to offer, such as Hungary’s thermal baths or Iceland’s lagoons. Or, travellers’ particular interests could shape the wellness experience — luxury travellers might pick spa retreats, sports enthusiasts might go for a surf camp, or culture lovers might prefer to try a traditional massage.&nbsp;&nbsp;Considering the broad-reaching, and entirely subjective, nature of wellness as a concept, there's a wellness travel experience for every type of traveller on every continent.&nbsp;What are the benefits of wellness tourism for travel providers?Growing at a compound annual growth rate (CAGR) of 16.6%, wellness travel is a big part of the global wellness economy. In 2022, it made up $651 billion of the $5.6 trillion wellness industry. At this growth rate, wellness tourism is expected to cross the $1 trillion mark in 2024, and the global wellness economy to reach $8.5 trillion by 2027.&nbsp;Travel providers can capitalise on bookings for wellness trips from both primary and secondary travellers; here are just a few reasons why wellness tourism is an important travel motivator, and certainly a travel trend to take advantage of:&nbsp;Wellness travel is profitable: Accounting for 18.7% of all tourism spending, wellness travellers spend more money than typical tourists. On average, in 2022, wellness travellers spent &nbsp;$1,764 per international trip, and $668 per domestic trip.&nbsp;Wide range of travel activities: Not only is wellness tourism an integral part of the profitable wellness industry, but the wide-reaching concept of wellness itself means that travellers can - with the help of a broad range of options offered by an expansive travel portfolio - curate an experience that aligns with their preferences, needs and personal beliefs.&nbsp;&nbsp;Choice of different destinations: It is possible to book wellness activities all around the world. The Middle East-North Africa region, in particular, has been a leading region in wellness tourism. With a 61.5% annual growth between 2020 and 2022, the average wellness traveller spends $1,354 in this region. The sheer choice of options for travellers from all walks of life means that wellness tourism is one of the more accessible forms of experiential tourism.Examples of Wellness TourismYou can find more wellness travel experiences, alongside hotels and resorts all around the world offering bespoke wellness programs and wellness products that can be tailored to each travellers' needs through our Booking Engine.&nbsp;&nbsp;With more than 200,000 accommodation options, including Sustainable Hotels, and 16,000 experiences, our expansive travel product portfolio allows you to offer a comprehensive wellness tourism experience unique to each travellers' requirements.&nbsp;For now, here are some popular wellness experiences for travellers from all walks of life:Spa RetreatsIn 2022, the spa industry had over 181,000 spas, generating $105 billion in revenue. A timeless activity, spa retreats would be a good fit for primary wellness travellers. Check out 2024’s top-rated spas, such as Winvian Farm in Connecticut, listed in Condé Nast Traveller’s Reader Choice Awards for six years in a row. In Winvian, your clients can choose from 6 spa packages, which include massages, hydrotherapy, oxygen facials, yoga, and reflexology.&nbsp;Make sure to choose the right spa for the right type of traveller. Families can explore multi-generation spas — Zulal Wellness Resort in Qatar has a family bonding retreat, focusing on wellness activities for the whole family. For couples, consider checking out spas in romantic destinations, offering couple massages and wellness treatments.&nbsp;Cultural Wellness ExperiencesExperiential travel is a rising travel trend, with all types of travellers prioritising learning about the culture. Culinary travellers do this by tasting the local food, adventure travellers book trips to explore remote regions, and wellness travellers discover the different wellness traditions.&nbsp;Whether that’s the Aufguss sauna rituals in Central Europe and Germany or the well-known Thai massages in Thailand, many countries have accessible cultural practices that can be experienced through the lens of wellness. One of the best ways to create an accessible but authentic experience for travellers is to look for locally-owned practices, as well as hotels and resorts that provide culturally sensitive and inspired wellness programs for their guests. Not only does this allow travellers a glimpse into the, often historically-rich, culture of their destination of choice, but it also supports local economies - especially when those hotels, resorts and experiences are run by the region's citizens.&nbsp;For example, in Waldorf Astoria Los Cabos in Mexico, Mexican folk-healing therapies inspire the hotel’s wellness offerings, making it possible to experience mezcal-infused massages, herbal aromatherapy, energy cleansing rituals, and more.Outdoor Wellness Activities&nbsp;A 2019 study found that spending a minimum of 120 minutes a week is good for health and wellbeing. Whether that’s taking a walk, swimming, or going on a retreat in a remote town, your clients might be looking for outdoor wellness activities after staying inside for long work weeks. For sports enthusiasts, recommend physical activity-based events, such as yoga camps or fitness programs.&nbsp;&nbsp;There are always interesting country-specific destinations — Iceland’s Blue Lagoon, for example, offers outdoor massages and float therapy. Similarly, Japan is the birthplace of forest bathing, a philosophy aiming to reduce stress by nature immersion. For a complete disconnection from daily life, explore silent retreats, where participants stay quiet throughout the event while engaging in activities like meditation and walks in nature.&nbsp;Sleep WellnessThe Hilton Trends Report named 2024 the year of Rest and Relaxation, putting sleep travel in the spotlight. To invest in sleep, Hilton uses high-quality mattresses, while equipping some of its hotels with temperature-controlled beds, sound-absorbing walls, and smart technology. Hyatt also joined the sleep travel trend, creating a Restorative Sleep Suite in New York with a special AI-powered bed.&nbsp;Besides hotels, experiences that improve visitors’ sleep are trending — star bathing and forest bathing are both thought to reduce stress and improve sleep quality by boosting melatonin. For where sleep meets tech, check out resorts and high-tech wellness programmes. Kamalaya Koh Samui in Thailand has a dedicated sleep wellness program, featuring traditional massages, mentoring sessions, and IV therapy.Technology in WellnessIt’s possible to find high-tech wellness programmes in medical spas, retreats, and wellness centres around the world. These programmes could be related to beauty, fitness, anti-aging, or mindfulness, helping clients reach their wellness goals.&nbsp;&nbsp;In Spain, for example, SHA Medical Spa has The Rebalance &amp; Energise Programme, offering ozone therapy to stimulate the immune system. While in Bali travellers can experience a truly bespoke wellness program in many of the unique resorts in this stunning location, with deep roots in the Ayurvedic wellness practice. Experiences can include holistic treatments to achieve internal balance, right through to tech-powered treatments such as hyperbaric oxygen chambers, sleep enhancement technology, and Microbiome facials.&nbsp;&nbsp;Like what you see?&nbsp;&nbsp;Sign up with Hotelbeds or log in to your account to get amazing wellness deals for your clients. You’ll also get the latest offers, campaigns, and promotions from our portfolio of hotels and experiences — both for wellness travel and other travel trends.&nbsp;

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2024 Travel Trends: Wellness Tourism

It seems everyone we know is busy, busy, busy, — 80% of employed Americans reported they ‘never had enough time’— and travellers are increasingly looking for the opposite. &nbsp;&nbsp;Wellness tourism, travel that supports a person's well-being or feeling of contentment, has gained popularity in the early aughts and has steadily increased, outperforming the overall tourism industry for over a decade, according to the non-profit Global Wellness Institute. Like many tourism sectors in the COVID-19 pandemic aftermath, wellness tourism is soaring.&nbsp;Some 819.4 billion wellness domestic and international trips were taken in 2022, representing 7.8% of all tourism trips that year. Wellness trips are projected to rise to 8.3% by 2027.&nbsp;Hoteliers can capitalise on this newer, lucrative tourism by adding wellness offerings. Gen-Z, born between 1997 and 2012, are already frequent travellers and emerging as some of the most eager to travel post-pandemic. This group prioritises mental health and often looks for relaxing experiences when travelling.&nbsp;In this article, we deep dive into this increasing travel trend for 2024 and provide several tips to leverage it in your property beyond ‘just’ having a spa. &nbsp;&nbsp;&nbsp;Why hoteliers need wellness tourism&nbsp;Wellness tourism is high-yield tourism, as wellness travellers spend more money than the average tourist, 75% more than the typical domestic tourist and 41% more than the typical international tourist. Hoteliers investing in wellness are almost guaranteed to get a return on their investment, as the wellness market is forecast to jump to $1.4 trillion by 2027.&nbsp;It's not too late to get a foothold in the wellness tourism sector. Take a giant leap forward by joining the Hotelbeds portfolio, where hoteliers can reach 66,000+ travel distributors who are searching for wellness experiences for their high-value clients.&nbsp;&nbsp;If you're already a member, log in to the Partner Extranet to update your property info and wellness offerings, upload new photos, adjust rates, and more.&nbsp;Examples of wellness tourism&nbsp;Wellness travel extends beyond the spa and gym. It touches nearly every aspect of the traveller's trip, from healthy food and drinks to experiential experiences to the best hotel amenities that promote self-care.&nbsp;Hoteliers can easily incorporate some or all of these ideas:Using bedding that promotes more restful sleep, including breathable fabrics like cotton and linen, and weighted blankets.&nbsp;Providing turndown amenities that promote sleep like herbal teas, melatonin tablets, meditation apps, and books.&nbsp;Hosting live and on-demand fitness classes. Offering referrals to area gyms, boot camps, and personal training and creating walking, hiking, and biking trails on and off property.&nbsp;Adding organic drinks and meals made with local ingredients to your restaurant, bar, and grab-and-go menus.&nbsp;Offering airport transfers in vehicles that are low or zero-emission.&nbsp;Stocking your gift shop with organic sundries and wellness products that support healthy travel and lifestyles.&nbsp;Offering activities like guided meditation, stretch &amp; release classes, and foraging with the hotel chef.&nbsp;&nbsp;Spa wellness travelSpa travel has long been a form of luxury travel, but it's growing with travellers making it their primary or secondary focus. The global spa market was valued at $87.63 billion in 2023 and it's projected to grow to $375.54 billion by 2032. &nbsp;&nbsp;Spa therapies can help align the body, mind, and spirit through a variety of treatments and experiences, including massage, aromatherapy, cryotherapy, hydrotherapy, saunas, facials, manicures, pedicures, body wraps, and scrubs. &nbsp;&nbsp;Enhance your property's existing spa services with soothing lighting, eco-friendly and sustainable decor, and the latest spa treatments. Properties without a spa can partner with local spas to offer in-room and pool-side treatments.&nbsp;Sleep tourismSleep tourism is a post-pandemic travel trend that is on the rise. Hoteliers are creating soundproof sleep suites where the main attraction is sleep. These sanctuaries include amenities like AI-powered beds that adjust to sleepers' needs, luxury bedding that promotes cool and comfortable sleep, and amenities that promote restorative sleep like deep soaking tubs, aromatherapy diffusers, blackout curtains, pillow menus, and sleep masks. &nbsp;Don't sleep on this wellness travel trend, which is expected to grow by nearly 8% to more than $400 billion between 2023 and 2028.&nbsp;Healthy experiencesHelp travellers who already lead healthy lifestyles by offering healthy amenities. From well-stocked fitness centres to group and on-demand classes to hot tubs, steam rooms, plunge pools, and infrared saunas, there are many options for properties of all sizes. &nbsp;Additional options include in-room workout kits with access to fitness apps, partnering with local businesses to offer boot camps, personal training, and group fun runs, and providing outdoor spaces for walking, relaxing, and dining.Experiential wellnessA segment of experiential travel, travel fuelled by a desire for connection through sustainable tourism that supports local communities, experiential wellness is attractive. &nbsp;From private tours of local natural wonders to classes with local artisans to create candles and bath products to one-of-a-kind volunteerism experiences, experiential travel taps into a desire for bespoke experiences and lifelong learning.&nbsp;Solo travel wellness retreatSolo travel is exploding, particularly among female travellers. Some 76% of Millennials and Gen-Z are planning to take a solo trip this year, and 60% of all travellers are planning two or more solo trips. More than half of these trips are centred around self-love and treating oneself. &nbsp;These trips offer the opportunity to focus on emotional, mental, physical and, sometimes, spiritual, well-being without the distraction of other travel companions. Leverage solo travel's popularity by creating personalised trip itineraries that include customisable meal plans, fitness regiments, and activities.&nbsp;Family wellness retreatIncreasingly, families are focusing on strengthening bonds through wellness retreats that promote shared adventures. &nbsp;Whether enjoying activities together like ropes courses, cooking classes, and hikes or separately via kids' clubs, children's mindfulness, bubble-blowing breathwork, and soap making classes, and activities like journaling and stargazing, leverage family retreats.&nbsp;Yoga retreatsYoga retreats offer opportunities for first-timer yogis to advanced yoga practitioners to relax and find balance. &nbsp;These retreats are often offered in tandem with meditation, sound bath, and energy healing sessions, fitness classes, workshops on wellness-related topics like nutrition and stress reduction, breathwork sessions, detox programmes, healthy cooking classes, and on-property dining options that focus on farm-to-table, organic, and/or locally-sourced artisanal meals.&nbsp;&nbsp;Corporate wellness retreatsWith many people still working remote or hybrid, companies are prioritising corporate retreats. Some 79% of companies allocate a specific budget for getting their teams together. &nbsp;Even if your property isn't part of a large conference centre, you can support corporate travel by partnering with local businesses to create team building activities, entertainment, and outdoor recreation.Don't let another minute pass without joining the wellness revolution. &nbsp;&nbsp;Give your property a check-up by logging in to the Partner Extranet to share property photos and wellness offerings. &nbsp;&nbsp;Haven’t joined Hotelbeds yet? Register your property today for free. You’re just a few clicks away to start benefiting from our wide range of products and services for hoteliers.&nbsp;

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Welcome Wellness Travellers at Your Hotel: Practical Tips & Examples 

&nbsp;The Rise of Music and Concert TourismMusic tourism has seen significant growth in the last few years, particularly since the pandemic where live and in-person experiences were largely impossible for many travellers around the world.&nbsp;&nbsp;This growing trend sits in conjunction with the rise in popularity of experiential tourism (link), one of the more notable shifts in traveller behaviours within the industry. Travellers are prioritising travel governed by both immersive and cultural events, activities and experiences to enrich their trips. What used to be a niche interest is now becoming a globally impactful tourism trend for 2024 and beyond.&nbsp;Findings from Amadeus have shown that music tourism plays a vital role in stimulating local economies. Notable global artists such as Taylor Swift, Coldplay, and Beyonce have been found to have a substantial impact on search and booking volumes for destinations featured on their tour schedules. For instance, flights to Romania saw a surge of up to 91%, while Athens experienced a 62% increase in interest. Beyonce's performance in Sweden during her Renaissance World Tour drew a massive crowd of around 90,000 to Stockholm, highlighting the power of music tourism in driving economic growth.&nbsp;Daniel Batchelor, Vice President, Global Corporate Marketing &amp; Communications at Amadeus, said:&nbsp;&nbsp;“Consumer research shows that this year travellers are on the lookout for new experiences. And what better experience can there be than sharing a music festival or concert with friends, family or like-minded fans?”&nbsp;What Are the Opportunities for Travel Providers?As part of our strategic focus on the growth of experiential tourism and the exploration of key travel trends for 2024, music tourism is in alignment with the behaviour of many global travellers. They are actively pursuing experiences that resonate with their beliefs and preferences, as well as immersing themselves in their chosen destination. Music tourism offers unique and memorable experiences catered to all types of travellers.&nbsp;In fact, Amadeus has also suggested that music tourism is one of the ‘key drivers of European tourism in 2024’, and so it stands to reason that this will continue to be a key driver of travel trends for years to come.&nbsp;So then, the question remains: what about the opportunities for travel providers when it comes to music travel and tourism?&nbsp;InsightsOur innovative recommendation tool, Insights, has been tailor-made for travel providers to enhance efficiency in your daily tasks and keep you at the forefront of travel industry trends.&nbsp;How? By using an internal algorithm to determine market-specific trends based on several key factors including:&nbsp;SeasonalityHistorical search dataReal-time customer bookingsHistorical booking data&nbsp;This means Insights can provide recommendations based on customer bookings in your market, offering you destinations more likely to be booked by your ideal audience. &nbsp;&nbsp;As a unique web portal, Insights transforms complex booking data into a user-friendly interface, that allows you as the provider, full control over your recommendations. Save, Anchor or Discard your recommendations as they are served to you, for even better personalisation in the future, allowing you to even easier identify which destinations, hotels and experiences offer the most potential for your business and your profits.&nbsp;So, how is this relevant to travel trends, and therefore music tourism? &nbsp;&nbsp;Well, Insights allows you to keep up with increasing demand in your market, and considering the fact that some global artists drive significant shifts in destination demand, especially for tours, Insights allows you to track real-time bookings and competitor activity. Leveraging data intelligence on these crucial factors, you can react promptly to meet the surge in demand.&nbsp;Sign up today to access this useful recommendation tool.&nbsp;Travel PackagesIt is evident that there is a significant demand for music-centric experiences among super fans and casual music lovers worldwide. There is a unique opportunity for collaboration between travel providers, event organisers, and host destinations to curate enticing and memorable experiences as these sectors intersect.&nbsp;In a prime demonstration of this intersectional collaboration, the organisers of Tomorrowland, a prominent European music festival located on the outskirts of Antwerp, Belgium, are providing international music enthusiasts the opportunity to reserve travel packages that include the chance to explore Belgium before immersing themselves in performances by top DJs from around the globe.&nbsp;Consider how you as a travel provider might be able to curate enticing packages that could boost your sales. Here are some key considerations, though, for capitalising on music events and experiences as extra revenue:&nbsp;Identify music travel experiences which align with our ideal market or customer. Sometimes, smaller and more ‘obscure’ events offer more opportunities than events on a grander scale. &nbsp;Keep your packages concise and focused, to avoid confusing travellers.Ensure that travellers have the flexbility to amend the travel dates to either arrive before, or stay on after the event or experience you’re curating their trip around.Navigate package prices carefully, as after all, the lead price is what gets you traffic and keeps people moving through the booking process.&nbsp;And of course when curating packages, a travel booking platform with integrated cross-selling and upselling functionalities can greatly simplify the process and provide a comprehensive booking experience. You can easily find, and book, our vast portfolio of products and services, with easy access to exclusive and differentiated properties, offers, and rate types; but also experiences and mobility services such as tickets, car hire and transfers.&nbsp;Our Booking Engine allows you to:&nbsp;Build itineraries for each customer whether they’re simple or complex.Offer add-ons at the time of booking (and after) to offer truly end-to-end travel plans.Provide flexible payment options to cater to a range of budgets.Choose from over 200,000 hotels and 16,000 experiences to build out the perfect, enriched trip no matter each clients’ preferences.&nbsp;Sign up today to start maximising every booking with this comprehensive travel booking platform.&nbsp;What are the Key Drivers of Music Tourism?Music festivals - these are undeniably one of the most influential factors in the realm of music tourism. Some of these festivals attract millions of visitors, profoundly affecting the local economy and the worldwide demand for travel services to, from, and within these locations.&nbsp;Social Media Travel Marketing - The digital age has significantly impacted the accessibility and expansion of music tourism. Shared experiences are now easily accessible on user feeds and explore pages, while recommended videos delivered through algorithms can influence travel choices. Additionally, user-generated content like uploaded sets and performances on platforms such as YouTube have been available for a long time.&nbsp;&nbsp;Unique Experiential Tourism - The cornerstone of music tourism hinges on its distinctive quality; the ambience produced and felt at festivals or concerts, a sensation often unattainable through virtual or digital means. This unique element draws in travelers seeking authentic and unforgettable experiences during their journeys, and lends itself well as a lens through which experiential tourism, a key trend in the last few years, can be explored for travellers with different preferences and interests.&nbsp;Personalisation Opportunities for Travel Sellers - There is a music and arts festival for every traveller preference, allowing for a greater degree of personalisation when it comes to travellers' perfect musical itinerary. &nbsp;&nbsp;The Emotional Synergy Between Music and Travel - The connection between music and travel is deeply rooted in the emotional and evocative nature of both experiences. It is no surprise that they are often intertwined, as music has the ability to elevate the overall travel experience, creating a unique and impactful form of tourism.&nbsp;For travelers, whether they are heading to a local venue to catch a small band, embarking on a long journey to see their favorite artist in a stadium tour, or planning a trip to a festival to join thousands of fellow music enthusiasts, there is a music event out there that will surely get them in the groove.&nbsp;And with music festivals as one of the main drivers of this type of travel, let’s look at just a handful of some of the different festivals out there, each of which draws its own type of traveller and experience-seeker.&nbsp;Inspiration: A Selection of Popular Music Festivals and EventsHere are a handful of recommendations worth traveling for!EuropeHailed for its romantic cities and diverse cultures, Europe also plays host to some of the world’s most famous music festivals! &nbsp;For community-seekers – Glastonbury, UK; 2000 Trees, UK; Sziget, Budapest.For hard rockers – Download Festival, UK; Rock Im Park &amp; Rock Am Ring, Germany.For world music – WOMAD, UK; Sziget, Budapest; Primavera Sound, Barcelona.For arts and culture - The Edinburgh Fringe in Scotland draws thousands of visitors, as one of the most popular arts and culture festivals in the world.For the biggest crowds – Tomorrowland, Belgium; Sonar, Barcelona; Lollapalooza, multiple cities.North America &amp; CanadaIt is widely known that events such as Coachella in California and Lollapalooza in Chicago (and now globally) are among the many annual festivals held in the United States that have had a significant impact on the festival industry. While these are highly acclaimed international events, there are numerous other festivals throughout the country that cater to a wide range of musical tastes.For Blues &amp; Jazz,- Since 1984, the Chicago Blues Festival has been the world's largest free blues festival; New Orleans Jazz &amp; Heritage Festival, which spans 7 days!For Hip-hop, R&amp;B – Friends and Lovers, Las Vegas; Rolling Loud, Miami; Something In The Water, VA.For Indigenous Culture – the Indigenous Music and Arts festival at Ganondagan; Summer Solstice Indigenous Festival in Ottawa.For the classics, world music -Festival d'été de Québec, VELD Music Festival, Canada.For relaxation - Bonnaroo Music and Arts Festival, Tennesee.Central and South AmericaFor celebrations of Latin music - Baja Beach Fest, Mexico; PAAX GNP Festival. Mexico, for classical musicians, ballet, opera, and dance performers.For a party - Empire Music Festival, Guetamala; Time Warp Festival, Brazil; Baum Festival, Columbia; Primavera Sound Festival Buenos Aires, Argentina.&nbsp;Asia Pacific &nbsp;What could be better than providing year-round music opportunities? While the current season aligns with the summer months in the Northern Hemisphere, there are numerous must-see music festivals in Asia Pacific destinations that shouldn't be overlooked by travelLers.Australia &nbsp;For Australia’s biggest – Vivid Sydney; Splendour In The Grass.For community - Rainbow Spirit Festival; Byron Bay Blues Fest; Lost Paradise Festival.For a travelling festival – Laneway Festival (Brisbane, Melbourne, Perth, Adelaide, Sydney).For First Nations culture – Parrtjima - A Festival in Light; Barunga Festival; Desert Mob.South KoreaWhile C-pop and J-pop have been making waves in western media for decades, the more recent skyrocketing popularity of K-pop is making South Korea turn musical heads no matter the continent! &nbsp;For world-class stage productions – Seoul, for a K-pop performance! The city hosts many solo and group performances from the industry's best acts.For immersive experiences – SMTown Live, with performances from world-renowned groups. The 2024 event went overseas to Tokyo!For showcase events – KCON; Weverse Con Festival; Seoul World DJ Festival, and Seoul Jazz Festival, which offers three days of performances from acclaimed artists to local indie acts.JapanFor international rock and electronic – Fuji Rock Festival (Japan’s biggest), Summer Sonic, Ultra Japan.For showcase events - MBC Music Core in Japan; KCON Japan.For a good cause – Greenroom Festival, based on the ethos of ‘Save The Beach, Save The Ocean’For tradition – Saito Kinen Festival Matsumoto; Hakata Dontaku Matsuri; Kyoto Gion Matsuri for incredible parades, traditional music and festivities that can last a whole month! &nbsp;South AsiaFor awe-inspiring crowds – Sunburn Festival, Goa – Asia’s largest music festival, which attracts around 1 million music-lovers.For international and eclectic line ups – Creamfields, Taiwain; S2O Songkran Music Festival, Thailand; We The Fest, Indonesia; Clockenflap, Hong Kong.For a ship-shape festival - It’s The Ship, Asia’s largest festival at sea which makes its way from Busan through Nagasaki Japan and back to Busan.For unforgettable locations - Great Wall Festival, China. Techno on the Great Wall, it’s not to be missed! &nbsp;&nbsp;While this list is not comprehensive, it should give you a good understanding of the value of music tourism and how you can start taking advantage of this trend if you haven't already.&nbsp;For timesaving, valuable tools and services that will maximise the way you work, why not sign up to become one of our valuable clients?&nbsp;Gain access to intuitive tools like Insights, which helps you track and keep ahead of travel trends, as well as our powerful travel booking platform the Booking Engine.&nbsp;

2024 Travel Trends: Music Tourism

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