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Classic city sightseeing tours might be excellent ways to orient visitors to your city during a routine flop and drop getaway, but an increasing number of travellers are seeking more during their stays. Travellers crave connection and understanding, which is fuelling the fast-growing experiential tourism sector.&nbsp;And what's experiential travel? This is an increasingly popular way of travelling in which travellers desire a bespoke, customisable, and personalised trip. The goal is to create a deeper connection between travellers and locals and greater understanding of the local culture.&nbsp;From adventurous activities to cooking classes to attending local events, here are seven simple and inexpensive ways hoteliers can adapt their offerings to capitalise on the experiential travel trend.&nbsp;&nbsp;Good Examples of Experiential TourismGap year and college students have long been engaged in experiential travel through study abroad programmes, cultural exchanges and homestays, and language immersion programmes. However, families, middle-age travellers, and retirees are increasingly demanding experiential travel that promotes learning and self-discovery.&nbsp;&nbsp;Leverage your location, property, and resources to efficiently and effectively deliver experiential trips of a lifetime. It's important that these initiatives are genuine, creative, sustainable, and supportive to your community. Get inspired by these seven examples of experience tourism sure to impress even the most seasoned travellers.&nbsp;Luxury experience travelThe key to creating captivating experiential travel experiences is authenticity. Luxury is not just about price point; it's a mindset. Offering exclusive, limited, one-of-a-kind experiences is the key to attracting the attention of luxury travellers.&nbsp;&nbsp;Many luxury travellers like to revisit their favourite cities and surrounding areas to indulge in more cultural experiences. Whether it's guests' first or fifth trip to your city, here's how you can cater to the luxury experience travel trend:&nbsp;Arrange private dining experiences with local chefs on-site.&nbsp;Arrange private spirits and wine tasting experiences with local mixologists and sommeliers.&nbsp;Create bespoke daily itineraries catered to guests' preferences, including dining, entertainment, shopping, sightseeing, and spa.&nbsp;Host one-on-one or small group cultural classes with local artisans on-site.&nbsp;Offer private tours with local experts, instructors, and university professors to points of interest.&nbsp;Work with local businesses, museums, and others to create one-of-a-kind opportunities for guests to explore these places just like a local, museum curator, or expert.&nbsp;Interested in more ideas to cater to luxury travellers? Get some inspiration in our article on best hotel amenities. &nbsp;&nbsp;With HBX Group, you get the chance to access hard-to-reach and valuable segments like luxury travellers easily. Register your property here and start your journey with us!&nbsp;Already joined HBX Group? Then log in to our Partner Portal instead.&nbsp;Culinary experience travelSure, visitors can check off Michelin-starred restaurants and try snacks from famous street vendors, but culinary experiential travel is all about learning, seeing, and doing. Instead of just eating a menu of local signature dishes, travellers also want to hear about the origins and significance of these foods, learn how to make them, interact with the purveyors, and sample these local delicacies.&nbsp;Culinary experiences you can incorporate at your property include:&nbsp;Arrange guided visits to local markets.&nbsp;Arrange visits to local farms, distilleries, and vineyards.&nbsp;Host cooking classes with local chefs on-site.&nbsp;Host mixology classes with local bartenders on-site.&nbsp;Include local treats for welcome refreshments and nightly turndown service.&nbsp;Lead foraging adventures on-site or off-site and produce picking at local farms.&nbsp;Localise bar and restaurant menus.&nbsp;Offer picnic baskets and snack boxes with local eats and treats.&nbsp;Cultural experience travelNobody knows a location better than the locals, and, for many travellers, it's simple to identify the places of significance by consulting a guidebook or having a chat with your concierge. Cultural experiential travel takes cultural experience travel further, informing beyond surface level and photo ops.&nbsp;&nbsp;Collaborating beyond your property with destination management companies, experiential travel companies, local artisans, and organisations is essential for curating compelling cultural experience travel.&nbsp;&nbsp;Examples of cultural experience travel include:&nbsp;Arrange guided tours of artists' studios and villages and strolls through handicraft markets.&nbsp;Arrange visits to indigenous communities.&nbsp;Host cultural classes (e.g. cooking, dance, language and customs, martial arts, and music) on-site or off-site.&nbsp;Host hands-on art classes (e.g. glassblowing, painting, pottery) on-site or locally.&nbsp;Host performances by local dancers, musicians, and singers on-site.&nbsp;Organise tours led by local experts to off-the-beaten path points of interest, restaurants, and shops.&nbsp;Organise 'behind the scenes'&nbsp;and after-hour private tours of top sightseeing destinations.Music tourism travelSometimes, it's the event and not the destination that motivates travel. Music lovers willing to travel far and wide to see their favourite bands and musicians can be music to your ears and bottom line. Check to see which music festivals, concerts, and performances are happening this year and plan promotions that target fans.&nbsp;Maximise music travel:&nbsp;Create music-related packages, including bundling brunch or dinner, post-concert midnight snacks, and/or room decor with the room rate.&nbsp;Host music classes, jam sessions, and dance parties on-site.&nbsp;Offer special/lower rates on the very best rooms around the time of a concert to encourage upselling.&nbsp;Offer incentives and promotions for multi-day stays. Rather than offering a one-night deal on the day of the performance, consider offering two-, three-, or four-night deals that allow ticket holders to arrive the day before the concert and take an extra day to explore your city.&nbsp;Offer staycation packages for local ticket holders that include transportation to and from the performance venue.&nbsp;Partner with performance producers to create one-of-a-kind experiences available to hotel guests only. These fan-favourite experiences could include performer meet-and-greets, VIP lounges, and souvenir bags with exclusive merchandise.&nbsp;Partner with tourism groups to arrange tours of local musical locations of significance like museums, performance halls, and famous musical venues.&nbsp;Adventure experience travelMany travellers now want to take the road less travelled, fuelling adventure experiential travel. Indulge their desires:&nbsp;Create personalised itineraries that incorporate physical activities like cycling, safaris, hiking, photography, and wellness-focused activities.&nbsp;Incorporate local cuisines and beverages on menus.&nbsp;Host classes and lectures on local customs and traditions.&nbsp;Host cultural exchanges and opportunities to explore the city with locals.&nbsp;Offer excursions to lesser-known destinations.Volunteer experience travelTravelling can be life changing for travellers and impactful on the communities they visited. One of the most powerful ways to learn about a place is for visitors to share their time and talent with the local community.&nbsp;&nbsp;Create connections between your guests and your community with volunteer opportunities that can last from a few hours to a day or more. From beach clean-ups to home building to tutoring, you can facilitate a positive impact one guest at a time.&nbsp;Educational experience travel supports that belief that we’re all lifelong learners. Creating opportunities for your guests to partake in unique activities, learn new skills, or try new things helps them on their journey of self-discovery and exploration.&nbsp;&nbsp;Finding ways to incorporate local arts and crafts, culinary, dance, fitness, language, and music classes on-site is an easy way to elevate each guest's stay, localise your offerings, and encourage return stays.&nbsp;&nbsp;Another relevant travel experience that is becoming more popular is film tourism. Learn more about this travel trend and how to capitalise on screen tourism as a Destination Marketing tool.&nbsp;Which of these experiential travel trends could you focus on?Start with micro goals to inspire your team to drive occupancy, upselling, and revenue. Pick one experiential travel trend and see it through from conception to execution this year.&nbsp;&nbsp;HBX Group can help you gain exposure to travel distributors and attract high-value clients. Among many other benefits, you will:&nbsp;&nbsp;Access to the travel ecosystem, putting your property in front of 60,000+ distributors, including travel agents, airlines, tour operators, and more.&nbsp;Be included in relevant, timely campaigns throughout the year.&nbsp;Access to the Partner Portal to conveniently manage inventory, upload new photos, add or remove room types, adjust rates, and manage availability calendar.&nbsp;You’re just a few clicks away to start benefiting from this wide range of advantages. Register your property here today!&nbsp;&nbsp;Have you already joined HBX Group? In this case, log in to the Partner Portal and ensure your property details and rates are up-to-date to welcome more travellers seeking new experiences.&nbsp;&nbsp;Finally, don’t forget to download our free report on the major travel trends for 2025. Discover more about the trends that will shape our industry this year. Get it below.&nbsp;&nbsp;

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Experiential Travel: 7 Ways Hotels Can Capitalise on This Trend

&nbsp;The word retailtainment combines two words: retail and entertainment. From visiting VR exhibits in Asian tech hubs to touring 19th-century shopping centres in France, many world destinations are embracing this trend.Why is retail tourism important?According to 2019 data, retail tourism accounted for 6% of Travel &amp; Tourism's GDP. This is true post-pandemic as well. “Retail tourism is no longer just about buying souvenirs; it's a driving force behind the recovery of the Travel &amp; Tourism sector,” said Julia Simpson, WTTC CEO and president.&nbsp;&nbsp;&nbsp;To curate retail experiences intertwined with the local culture, check out our Booking Engine with 23,000+ experiences — choose between Dubai’s luxury malls, Seoul’s beauty haven, New York’s iconic Fifth Avenue, and more. With the right destination, you can offer:&nbsp;Enhanced shopping experiences: From visits to shopping streets to personal stylist appointments, shopping can be the highlight of the trip.Cultural immersion: In many destinations, travellers can learn about the local culture through shopping. For example, visiting a beauty bar in South Korea can help understand the country’s beauty traditions.More travel activities: From shopping festivals to creative workshops, retail tourism unlocks new travel activities.&nbsp;Top destinations for retail tourismHere are the 7 best destinations for shopping, all presenting their own unique retail experiences.&nbsp;1. For beauty and skincare: Seoul, South KoreaWith the rise of K-beauty and K-dramas, South Korea’s beauty industry is under the spotlight. Olive Young, known as the Korean Sephora, has over 1,000 stores in the country. Its Myeongdong Flagship Store in particular is set to be a part of tourists’ Seoul itinerary. In 2023, the store reported an 840% growth in non-Korean customer sales and expanded its online store to shoppers from 150 different countries. Visitors enjoy the variety of products, the store’s layout and design, and foreign language options — the staff speaks English, Japanese, and Chinese, besides Korean.&nbsp;&nbsp;A beauty hack used by Korean politicians and CEOs, Personal Colour Analysis is gaining popularity among tourists. This trend includes working with a consultant to find out about the right colours that fit a person’s facial features and skin tone. Consider booking a Personal Colour Analysis for your clients first, so they know what colours to look for in beauty stores.&nbsp;2. For luxury shopping: Dubai, United Arab Emirates&nbsp;From rooftop bars to opera centres, luxury brands to in-mall chauffeur services, Dubai’s malls are where luxury shopping and entertainment meet. With over 90 malls all with their own charm, the city’s options seem endless.&nbsp;&nbsp;&nbsp;Dubai Shopping Festival takes place every year between December and January. In 2023, the festival hosted 45 live concerts from celebrities like Sting and Sean Paul. Visitors got a sneak peek of upcoming launches by worldwide brands, including Rihanna’s Fenty Beauty, which offered product testers. With entertainment came deals, discounts, and prizes, exclusive to participants. The Dubai Shopping Festival will start on 13 December this year, and continue until 19 January, just in time for a New Year’s Eve holiday.&nbsp;&nbsp;3. For Instagrammable malls: Bangkok, ThailandBangkok is picturesque all around — street markets for the outdoors, Instagrammable malls for the indoors. In Terminal 21 Mall, there is inspiration from eight destinations: the Caribbean, Rome, Paris, Tokyo, London, Istanbul, San Francisco, and Hollywood. On each of its floors, you’ll find decorations from one of these places.&nbsp;&nbsp;The Ratchaprasong area is where art, shopping, and panoramic views meet. Gaysorn Village, a mall in the area, features Thai designer brands and curated art shows. One minute from Gaysorn Village is the famous pedestrian bridge, Ratchaprasong SkyWalk. Crossing the bridge exposes elevated Bangkok views, another Instagram-worthy scene. It also connects to other shopping centres, CentralWorld and Erawan Bangkok.&nbsp;&nbsp;Culture-lovers will also appreciate the sights and sounds of Bangkok's Damnoen Saduak&nbsp;Floating Markets, for a quieter but no less Instagrammable experience of some of the best local produce and an intimate look at everyday life - bookable through our Booking Engine.&nbsp;4. For the best flagship stores: New York City, United StatesStretching 10 km from Washington Square Park in Greenwich Village, Fifth Avenue is one of the most iconic shopping streets in New York City.&nbsp;&nbsp;Book a table at The Blue Box Café by Daniel Boulud, located inside The Landmark, Tiffany’s flagship store on Fifth Avenue. Boulud is a Michelin-starred chef originally from France, now residing in New York. He has won many awards, including the “World's Best Restaurateur.” Besides the classic “Breakfast at Tiffany’s,” he also offers Afternoon Tea, an à la carte selection, and dining options at The Blue Box Café.&nbsp;&nbsp;&nbsp;Nike’s House of Innovation provides some of the best brand experiences, including showrooms, customised trainers, and in-house experts giving style advice. Macy's Herald Square is another NYC classic with a world-class customer experience. You can book Macy’s history tours, &nbsp;enjoy fine dining in the store, or get advice from a personal stylist for free.&nbsp;5. For art and fashion: ParisWith its glass Coupole rising 43 metres high up, Galeries Lafayette is an iconic Art-Nouveau building as well as a historic shopping centre in Paris. Today, it hosts well-known French brands including Chanel, Christian Dior, Guerlain, and more.&nbsp;&nbsp;&nbsp;Visitors can learn more about the 19th-century building by booking a guided heritage tour. To make the experience even more unforgettable, book the Parisian Shopping Experience, in which Galeries Lafayette experts take visitors shopping and give fashion advice. Alternatively, there is the Macaron Bakery Class, a group bakery class to learn how to make macarons. To end the day, go up to the 8th floor of Galeries Lafayette — the terrace overlooks the whole city of Paris, with views of Opéra Garnier, the Eiffel Tower, Sacré Cœur, and Notre Dame.&nbsp;&nbsp;The Golden Triangle between Avenue des Champs-Élysées, Avenue Montaigne, and Avenue George V is a shopping classic for high-end brands like Louis Vuitton and Yves Saint Laurent. For concept stores, suggest Le Marais neighbourhood, which is home to Merci and other department stores. End the day in one of Merci’s cafés, Le Used Book Café or Le Café de Non Merci, and people-watch like a true Parisian.&nbsp;6. For a hint of Hollywood glamour: Los AngelesJewellery, local boutiques, and world-famous brands: welcome to the Hollywood glamour of Los Angeles.&nbsp;&nbsp;&nbsp;Check out the Beverly Wilshire Hotel’s Pretty Woman for a Day Package — it’s the very hotel in the 1991 film “Pretty Woman.” With this package, your clients will get a VIP shopping experience. It includes a round trip with a Mercedes Sedan, visits to the backstages of Rodeo Drive boutiques, and fashion advice from a personal stylist.&nbsp;&nbsp;&nbsp;To complete the Pretty Woman experience, check out Jewellery District, home to some of the best jewellery in the world. Consider booking a luxury tour — Jewellery District tours include visiting showrooms, meeting designers, and going to private exhibitions.&nbsp;7. For high-tech meets kawaii: TokyoIn Japan, there is one vending machine per 30 people, selling everything from ramen to burgers. The Japanese capital Tokyo appeals to many kinds of shoppers, including budget travellers, tech enthusiasts, and Japanese culture lovers.&nbsp;&nbsp;Located in the shopping district of Harajuku, Galaxy Harajuku hosts Samsung Galaxy’s brand exhibitions. By showing their Samsung smartphones, visitors can access virtual reality exhibitions, photo booths, and lounges with the latest Galaxy technologies. The district has all types of malls, from the mirror glass-covered kaleidoscopic entrance of Tokyu Plaza Omotesando Harajuku Shopping Mall to the cute shops in Laforet Mall. A short walk away from the mall is Takeshita Street, full of brightly-coloured shops, offering photo and shopping opportunities in Japanese kawaii fashion.&nbsp;&nbsp;Let your clients know of the Japan Shopping Festival, where over 500 participating brands give out exclusive promotions and discounts. There are also cultural activities as part of the festival, such as rice ball making classes or earring and piercing workshops.&nbsp;&nbsp;Have you seen somewhere travellers would like? Register with&nbsp;Hotelbeds today&nbsp;or Log in to offer travellers different types of retailtainment experiences, no matter if they're a luxury shopper, culture-lovers or deal-seekers.&nbsp;

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Travel Trends: What Travel Distributors Need To Know About 'Retailtainment'

&nbsp;Paris, Venice, and New York City often come to mind when talking about Valentine’s Day trip ideas. But what if your clients are expecting you to propose some more creative destinations this year? From African safari holidays to lantern-lit boat rides in Asia, we picked six romantic destinations across four continents that are beyond the tourist hot spots.&nbsp;Don't forget, you can take advantage of&nbsp;our global portfolio, including over 250,000 hotels in 170+ trending destinations worldwide. Not to mention 23,000+ experiences to enrich your clients' time in their destination of choice, to easily make their trip extra special.&nbsp;Sign up now&nbsp;or log in to your Hotelbeds account to access our global portfolio and delight travellers no matter their preferences.&nbsp;But for now, let's take a look at some of the best Valentine's Day destinations...&nbsp;Hoi An, VietnamVietnam experiences its dry season from December to May, so in February, you’re in for a sunny Valentine’s Day.&nbsp;&nbsp;&nbsp;To make the most of the beautiful weather, book the half-day Hoi An Vespa tour. From meeting local farmers in rural Vietnam to seeing rice wine breweries, this tour unlocks an authentic experience. Back in the city, the UNESCO-preserved Hoi An Ancient Town has Chinese, Japanese, and European influences. The Japanese Covered Bridge, the Cantonese Assembly Hall, and the colonial building of Hoi An Museum of History and Culture are great examples of each style of architecture.&nbsp;&nbsp;Hoi An truly shines at night, with thousands of lanterns lighting up the streets and the river. With an evening boat ride, visitors can experience this romantic atmosphere with their other half. Through this unique experience, they can ride boats, take colourful photos, and release lanterns into the water as a part of the monthly Hoi An Lantern Festival.&nbsp;&nbsp;Anthony Bourdain once described Hoi An’s bánh mì as a “symphony in a sandwich.” If food is your clients’ love language, tell them they’re in the right city, and suggest a cooking class or a half-day street food tour.&nbsp;&nbsp;&nbsp;Santa Fe, USAFor a refreshing wellness retreat, look no further than Santa Fe, New Mexico. The city’s spiritual atmosphere combined with Native American wellness techniques will take couples on a relaxing journey.&nbsp;&nbsp;&nbsp;Many premium spas, including Ojo Spa Resorts, Nidah Spa, or Four Seasons Resort Rancho Encantado offer couples packages including a romantic room, private hot tubs, wine, and chocolate - all of which can be booked in our Booking Engine! For the ultimate experience, book a couples massage and let your clients relax with the diverse massage techniques, essential oils, and Himalayan salt stones.&nbsp;&nbsp;While wellness is a major highlight, Santa Fe’s art and restaurant scenes are very much alive in February. As the first UNESCO Creative City in the US, Santa Fe hosts the Art + Sol Winter Festival in February, where visitors enjoy ballets, operas, and art galleries. Right after Valentine’s Day, the 19th of February marks the start of Santa Fe Restaurant Week, celebrating the city’s extensive dining options.&nbsp;&nbsp;&nbsp;Rovaniemi, FinlandAccording to experts, recent years are some of the best to see the Aurora Borealis as the solar activity has reached the 'solar maximum', with last year as one of the best for displays! The Aurora Borealis has also been seen as far south as Europe, suggesting that this magnificent phenomena is becoming more accessible. However, there's nothing quite like journeying to parts of the world where their true splendour can be enjoyed. The lights are best seen in winter months, so the odds are in your clients' favour to see the Northern Lights in Finland this Valentine’s Day.&nbsp;&nbsp;In Rovaniemi, the capital of the Lapland region in Finland, the Northern Lights are visible 150 nights a year until March. The best part? Couples can spot them from the comfort of a cosy glass igloo. Inside, guests get a 360-degree view of the sky, showcasing twinkling stars and the Northern Lights as they appear in green, purple, and pink hues.&nbsp;&nbsp;&nbsp;Glass igloos are comfortable and warm but they won’t be enough for adventurous travellers. With the Arctic Circle – Northern Lights Hunting by Minibus or Aurora Borealis, Snowmobile Safari, and BBQ tours, crown the romantic moments in the igloo with exciting memories outside.&nbsp;&nbsp;&nbsp;Besides the Northern Lights, Finland is also known for its traditional sauna experience with special rituals, which has been a part of UNESCO’s Cultural Heritage List since 2020. Book a sauna day for your clients to discover if this is the secret of the world’s happiest country.&nbsp;&nbsp;Dolomites, ItalyThe Dolomites boost a rich wine scene, delicious food, and romantic experiences like other Italian destinations, minus the tourist crowds.&nbsp;&nbsp;&nbsp;Start the trip with Bolzano, the capital city of the South Tyrol region. Overlooking the majestic Alpine landscapes, this charming city blends Italian and Austrian cultures. Your clients will see it first-hand in the Bolzano Private Walking Tour as they visit landmarks like Piazza Walther and the Dome of Bolzano.&nbsp;&nbsp;&nbsp;Less than an hour away from Bolzano, there are 49 Michelin-recommended restaurants for couples to have a romantic dinner on Valentine’s Day. Besides regional cuisine, you can find a wide range of Alpine restaurants, seafood places, and contemporary eateries.&nbsp;&nbsp;&nbsp;For the next few days, we recommend renting a car and heading north toward Brunico, while making some stops along the way. A visit to the Neustift Abbey is a must — active since 1142, this place hosts one of the oldest wineries in the world. After tasting the historical wines of the region, suggest Chiusa for a blend of art and nature, and end the trip at a ski resort at Brunico.&nbsp;&nbsp;Okinawa, JapanWinter months are considered off-season in Okinawa but the beautiful archipelago is still worth a visit, especially for its romantic sunsets, beautiful nature, and laid-back atmosphere.&nbsp;&nbsp;Cherry blossoms start in early February, adding a pink touch to historical sites such as Nakijin Castle Ruins. Although an off-season for tourism, February is the peak season for an experience like no other: whale watching. Book a boat trip to Kerama Islands where your clients will see humpback whales jumping high up the water.&nbsp;&nbsp;&nbsp;Okinawa has picture-perfect sunsets, no matter what season it may be. Consider organising a romantic sunset tour for your clients to take in the beautiful atmosphere. Over the next few days, book a cooking class or a food tour to uncover Okinawa’s traditional food. Dating back to the Ryukyu Kingdom, Okinawan cuisine has Japanese, Chinese, and Southeast Asian influences, different from what you would have in mainland Japan. &nbsp;&nbsp;&nbsp;Serengeti National Park, TanzaniaSafari in the Serengeti National Park is on the bucket list of many travellers. For Valentine’s Day, couples can make this dream come true and treat themselves with the park’s luxury accommodation options.&nbsp;&nbsp;Between January and February, visitors get to see the Great Migration and calving, which makes the safari even more special. For accommodation, consider a luxury safari lodge, overlooking the vast landscape of Serengeti. On some days, your clients might be able to spot the Big 5 (lions, leopards, rhinos, elephants, and African buffalos) roaming right outside their lodge!&nbsp;&nbsp;Alternatively, booking a campsite or a tent offers a true connection with nature, as couples sleep underneath the twinkling stars. Besides the Big 5, there’s a high chance of seeing zebras, birds, and wildebeest during the safari. Remind your clients to pack their cameras, as they’re about to make some of the most special memories of their lives. &nbsp;&nbsp;&nbsp;The pristine beaches of Zanzibar are only a short flight away from Kilimanjaro International Airport near Serengeti. Let your clients know that Valentine’s Day doesn’t have to end after the safari, and offer to book some flights.&nbsp;&nbsp;Have you seen somewhere your clients would like?&nbsp;&nbsp;Sign up to become one of Hotelbeds' valuable partners, or log in to your Hotelbeds account now and offer them the best Valentine’s Day yet.&nbsp;&nbsp;

Paris, Venice, and New York City often come to mind when talking about Valentine’s Day trip ideas. But what if your clients are expecting you to propose some more creative destinations this year? From African safari holidays to lantern-lit boat rides in Asia, we picked six romantic destinations across four continents that are beyond the tourist hot spots.

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The Best Destinations For Valentine's Day

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Key 2024 Events Calendar For Travel Distributors 

From the most popular destinations and prevalent travel trends in 2024, to the factors influencing traveller choices, we're here to prepare you for a year of successful bookings.&nbsp;

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Here’s what you can expect in our guide to trending travel in 2024:

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	The latest health and wellness travel preferences.&nbsp;
	Why ‘set-jetting’ and ‘retailtainment’ are some of the upcoming Experience Tourism trends you should pay attention to.&nbsp;
	How travel technology continues to shape the industry, from VR and AR to booking automations.&nbsp;
	What tomorrow’s luxury traveller is looking for.&nbsp;
	How Generation Alpha is driving the shape of modern familial travel.&nbsp;


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[REPORT] A Guide To 2024 Travel Trends For Travel Providers

After 2023 being pivotal in the travel industry’s recovery, 2024 is set to bring accelerated changes in many aspects of the travel and hospitality sphere. &nbsp;
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To ensure that your strategies align with the latest trends, it’s imperative to stay informed about what’s currently happening in the sector. &nbsp;
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With this report, you’ll gain an overview of the key travel trends impacting guests behaviours, innovative hospitality services and emerging technologies in 2024. In addition, we'll provide you with some tips to cater to the different trends. &nbsp;
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Ready to discover the main travel trends and what’s in store for hotels in 2024? Download your free copy now!&nbsp;


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[REPORT] Main Travel Trends for 2024: What’s in Store for Hotels? 

Would you like to learn how to create a strong social media strategy for hotels and other properties? Leveraging the potential of this online marketing channel is essential to boost your property’s visibility and drive more direct bookings. &nbsp;&nbsp;
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In order to share with you our best tips and insights about social media specifically for hoteliers, we have put together this comprehensive guide. &nbsp;&nbsp;
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Whether you're a digital marketer responsible for your hotel's social media profiles, a property owner looking to manage your social presence, or a hotel employee taking on these responsibilities, this guide is tailored to your needs.&nbsp;
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And what will you find in this guide?&nbsp;
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	Key Goals of Implementing a Social Media Strategy for Hotels&nbsp;
	
	
	Main Social Media Platforms for Hotels&nbsp;
	
	
	Understanding Your Own Channels, Audience and Competitors&nbsp;
	
	
	The Importance of an Editorial Calendar and How to Create One&nbsp;
	
	
	What Types of Content Exist and 30+ Ideas to Inspire You&nbsp;
	
	
	Essential Tactics to Boost Your Social Media Presence&nbsp;
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Interested in having a look? Get your free copy now!&nbsp;


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[FREE Guide] How to Leverage Social Media Marketing for Hotels

There’s change on the horizon here at Hotelbeds: as part of our commitment to being the best partner for you, we have levelled-up your user experience by implementing a series of updates to our Booking Engine.

Change doesn’t have to be scary…

In fact, quite the contrary. Rather than interfering with the way you work, it is now easier than ever for you to navigate your way around the Booking Engine. In short, you’ll find the same set of features that you already know and love, refreshed for a better user experience.

Here’s everything you need to know…



Our Powerful Platform, Optimised for Any Screen

Whether on the move or stationed at your desk, our powerful Booking Engine is designed to work seamlessly on any screen – including on mobile.

So, no matter where you go, you can still focus on creating extra-ordinary experiences for your clients!



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Streamlined Search Functionality

Juggling tasks can sometimes be a hassle – but with our new search functionality, you can easily navigate between tabs within the same session. This allows you to conduct several searches at once, without ever having to leave the screen!

You can discover new destinations, explore a wide portfolio of products, or craft multiple itineraries with ease – more still, you can even cross-sell items during the booking flow, or straight from the cart! With these new changes, you will be able to create broad itineraries tailored to your clients’ taste, with hotels, mobility options and a plethora of experiences available to ‘add to cart’.

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Efficient Comparisons Between Accommodations

Speaking of creating the perfect experience for your clients, another new feature we’re excited to share is our interactive map. This brand-new addition to our Booking Engine allows you to visualise a property’s location, including its proximity to popular sights. So, no matter where your client is headed next, they can rest assured that a good nights’ rest is only a stone’s throw away.

To enable easy comparison between accommodation options, we’ve also made it possible for you to see hotel details in a list format next to the map. This enables you to see, at a glance, which property is most suited to their needs – so in addition to location, you can quickly determine their preference based on star rating, price and special features, among other qualities.

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Easier Booking Management

Finally, managing your bookings via our improved interface could not be simpler: access full details (such as client name, check-in date, itinerary and booking reference) at any time in ‘Modify My Booking’. You can even make changes or cancellations without hassle, thanks to clearly-marked buttons and navigation.

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New Changes to Our Booking Engine!

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New Year's Eve is widely celebrated across various cultures worldwide. It is a time for both traditional and modern celebrations, symbolising new beginnings. Whether it is a time-honored event rooted in customs or a recently embraced opportunity, New Year's Eve offers travellers from all backgrounds the chance to immerse themselves in new experiences and cultures, creating memorable moments as they welcome the new year.&nbsp;

Of course, given the multitude of possibilities and the sheer volume of amazing destinations to celebrate New Year’s Even in, you and your clients may need a little inspiration. This is where we come in.&nbsp;

We have compiled a comprehensive list of some of the most unmissable destinations, each tailored to cater to different types of travellers and taking into account the latest travel trends and behaviors exhibited by travellers this year.&nbsp;

So regardless of whether your clients are seeking an all-out party or something a little more cultural, we’ve got the perfect inspiration for you to curate their ideal getaway to welcome in the new year.&nbsp;

Don’t forget you can explore over 200,000 hotels in must-visit destinations like our recommendations below in our Booking Engine! What’s more, there are thousands of experiences, tours and transfer options available, empowering you with the ability to offer comprehensive, end-to-end trips for your clients.&nbsp;

Sign up today to access our vast global portfolio, and start booking an exciting end-of-year getaway for your clients.&nbsp;

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Budget-Friendly New Year's Eve Destinations

Prague &nbsp;

Prague is a versatile destination, appealing to a variety of audiences ranging from families and couples to party-seekers and solo travellers. One of its notable advantages is its affordability compared to many other European cities. With a wide range of experiences to offer, Prague ensures accessibility to all travellers, making it a more budget-friendly option than other stunning European destinations.&nbsp;

To fully experience the festivities and immerse yourself in the cultural atmosphere of Prague, we recommend heading towards the picturesque river banks near Charles Bridge. This iconic landmark serves as a gathering point for both locals and tourists, creating a relaxed environment to enjoy the evening! For those seeking a livelier atmosphere, the bustling Old Town Square or vibrant Wenceslas Square provide ample opportunities to party and dance the night away.&nbsp;

Edinburgh&nbsp;

What to do: For budget-conscious travellers, Edinburgh's renowned Hogmanay celebration is a must-see. The city itself hosts a free, three days of live music and street parties from December 30th to January 1st, creating a vibrant and welcoming atmosphere which truly brings the city to life. Additionally, the Edinburhg Hogmanay Street Party is usually reasonably priced, and attracts around 30,000 people to the streets of Edinburgh with its promise of firework displays, DJ sets, street food and fairground rides.&nbsp;

The fireworks display, which can be enjoyed from various locations across the city, eliminates the need for reservations (particularly for budget-conscious travellers!). While many bars and pubs in the area also hold Hogmanay celebrations, it is advisable to secure a reservation in advance to beat the crowds.&nbsp;

Want to book your clients a fund-friendly escape this new year? Sign up today&nbsp;to access our booking platform and get started.&nbsp;

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Luxurious New Year's Eve Travel Locations

Sydney&nbsp;

What to do: Celebrate new year before almost anyone else! &nbsp;

Sydney's easterly time zone allows it to be one of the first cities to celebrate New Year's Eve, making it a highly anticipated event. Over a million people gather around the iconic Harbour Bridge and Opera House, either on boats in the harbour or along the shore, to witness the spectacular light displays and breathtaking fireworks.&nbsp;

What’s more, as the celebrations take place during the enticing Australian summer, the warmer temperatures are a great perk for travellers heading over from some of the Northern-hemisphere destinations which have descended into winter’s chill.&nbsp;

Las Vegas&nbsp;

Las Vegas, being one of the premier party destinations in the world, is a perfect choice for a luxurious New Year's Eve celebration. Visitors can expect a plethora of opportunities, available for a price, of course! But there are countless experiences which are more than worth the investment, considering that on New Year’s Eve especially, Las Vegas is THE place to be for travellers who adore bright lights, dazzling venues, casinos, vibrant nightclubs, luxurious hotels and much more. And fireworks, of course!&nbsp;

What to do: For travellers seeking vibrant nightlife and endless entertainment, the captivating Las Vegas Strip is the ideal destination. With its renowned restaurants serving exquisite cuisine, iconic hotels, and extravagant parties, the Strip promises an unforgettable experience that justifies every penny spent. Alternatively, those yearning for the nostalgic charm of 'Old Vegas' can find it on Fremont Street. Here, live music, no-frills fun, and a genuine Vegas atmosphere await, with an array of bars and nightclubs catering to diverse preferences.&nbsp;

Dubai&nbsp;

Dubai, with its breathtaking natural desert landscapes and reputation for opulence, is undoubtedly one of the premier luxury destinations for celebrating New Year's Eve. &nbsp;

What to do: To fully immerse your clients in the festivities, there are numerous spots throughout the city where the magnificent firework displays can be witnessed, which light up the sky as the clock strikes 12. One popular gathering spot is the waterfront of the Dubai Fountain, where visitors and residents alike can marvel at the mesmerizing light and music show.&nbsp;

For the best uninterrupted view of the Downtown fireworks, head to Burj Plaza! There’s even dining opportunities for what might just be the best example of ‘dinner and a show’ in the world … &nbsp;&nbsp;

Discover more unmissable opportunities for your clients with our luxurious accommodation options in must-visit destinations like these in our Booking Engine.&nbsp;

Sign up now to access our global portfolio of accommodation and experiences in these must-visit destinations.

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Perfect New Year's Eve Travel Plans For Party Goers&nbsp;

Madrid&nbsp;

What to do: For a truly memorable experience, Puerta del Sol is the place to be, as its lively party is broadcast nationwide. But to truly embrace the Spanish New Year customs, travellers can participate in the local tradition of eating 12 grapes, one by one, as the Puerta del Sol bell rings in the new year. One for each month of the year, this represents good luck and well wishes for the year to come. And, if visitors fancy another go, just wait until 1am when the bell will toll again to mark midnight in the Canary Islands.&nbsp;

New York&nbsp;

While it’s certainly no surprise that New York city has made the list for party-seeking travellers, this exciting and diverse city is so popular for good reason.&nbsp;

What to do: In New York, there is no shortage of activities, parties, and entertainment to ring in the new year. From the iconic ball drop in Times Square to the fireworks display in Central Park, Prospect Park, or South Street Seaport, there is a wide range of atmospheric parties and celebrations that cater to everyone's preferences. New Year's Eve in New York is an experience like no other, with an abundance of options for travellers to enjoy.&nbsp;

Berlin&nbsp;

Well known for its arts and music scene, Berlin appeals to thousands of visitors each year; and while Berlin is a great spot for a party all year round, New Year’s Eve in Germany’s party city is a particularly big deal.&nbsp;

What to do: For those seeking a memorable way to ring in the new year, a highly recommended option is the free festival and fireworks extravaganza at the iconic Brandenburg Gate. Held annually on Silvester, or New Year's Eve, this event is renowned as one of the largest open-air celebrations of its kind worldwide. With its vibrant atmosphere and stunning pyrotechnic display, this is a must-attend party for revelers from all corners of the globe. Don't miss out on the opportunity to dance the night away and welcome the new year with style and grandeur.&nbsp;

In addition, the nightlife in Berlin extends well into the early hours of New Year’s Day, providing ample opportunities for partygoers to prolong their festive celebrations. Plus, Berlin's renowned Christmas Markets remain open until the beginning of January, making it an ideal destination for a multi-day visit!&nbsp;

Goa&nbsp;

Goa, widely recognised as the ultimate party destination in India, offers a diverse range of options for adventurous visitors seeking an exhilarating and accessible experience to celebrate the new year. With its multitude of events, Goa has something to offer to a wide spectrum of people, from intimate couples seeking a romantic celebration to energetic parties brimming with like-minded revelers.&nbsp;

What to do: Clients can celebrate amidst the stunning beaches and partake in the exciting beach parties, complete with bonfires, barbeques, music, dancing, and fireworks. Additionally, cruise parties are a popular choice, allowing clients to immerse themselves in the vibrant atmosphere of New Year's on the water in Goa.&nbsp;

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Cultural Experiences For New Year's Eve

Chiang Mai &nbsp;

What to do: Chiang Mai is a wonderful destination to visit at any time of year, but the traditional celebrations that occur on New Year's Eve make it truly remarkable. On December 31st, a large gathering of locals and visitors release paper lanterns into the sky, symbolizing luck and good fortune. This breathtaking display is the perfect way to kick off the new year.&nbsp;

Rather than the Loy Krathong or Yee Peng floating lantern festival, the paper lanterns released to celebrate New Year’s Eve are released at Tae Phae Gate, one of the prime locations for this event in Chiang Mai. Along with live performances, music, food stalls, fireworks, and a countdown, it offers an ideal setting for a magnificent New Year celebration in this bustling destination. Though traffic is blocked off from Tae Phae Gate, this area gets crowded so it’s worth heading up well before the celebrations start.&nbsp;

Many temples also offer midnight meditation sessions on New Year’s Eve, which makes for an unforgettable experience for travellers looking for an authentic, traditional way to welcome in the new year.&nbsp;

Vienna&nbsp;

Well-known as one of the cultural capitals of the European world, Vienna is another perfect destination for travellers looking to add another layer of richness to their New Year’s Eve celebrations.&nbsp;

What to do: One of the highlights of the city's calendar is the Silvesterpfad, or 'New Year's Eve Trail', which takes place in the Old Town. This festive event offers a variety of parties, an abundance of street food, and lively music to enhance the evening. At the stroke of midnight, the resonating sound of Pummerin, the renowned bell of St. Stephen's Cathedral, reverberates throughout the city. This momentous occasion holds great significance, as the bell only chimes on special, commemorative events. Following local tradition, it is customary to exchange marzipan pigs as symbols of good luck to welcome the arrival of the new year!&nbsp;

Bangkok&nbsp;

What to do: Head to Central World Square, the highlight of the city on New Year's Eve where people from all walks of life gather to celebrate this new beginning. Fireworks released at midnight can be see all over the city from here, and the square itself offers exciting bars and clubs which come to life after midnight. To see the city from a new angle, a lavish dinner cruise on the Chao Phraya River is a perfect choice!&nbsp;

Tokyo&nbsp;

What to do: To make the most of their visit, we recommend clients stop by Meiji Shrine, one of Tokyo's renowned temples to immerse themselvess in the wonder and beauty of this culturally significant landmark. Another option is to explore Zoji-ji Temple, a beloved destination for both locals and tourists. Here, travellers can enjoy a captivating ritual as a monk rings a temple bell 108 times, symbolising the arrival of the new year. &nbsp;

Book your clients their best New Year’s Eve celebration yet with our vast global portfolio, including 300,000 hotels and accommodation options to suit every need, as well as ancillary products like transfers to make their experience as seamless as possible.&nbsp;

Sign up now to get exclusive access to incentivising rates and opportunities for your clients.

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Family-Fun New Year's Eve Travel Ideas

Reykjavik &nbsp;

While this winter-wonderland destination doesn’t have an ‘official’ fireworks display, as has become customary for many celebrations around the world, this doesn’t stop the Icelandic capital from having one of the world’s most spectacular pyro-technic displays each New Year! &nbsp;&nbsp;

What to do: Our recommended activity involves the collaboration of the city's residents, who gather to acquire fireworks from ICE-SAR, Iceland's Search and Rescue, and ignite them at the stroke of midnight. This not only serves as a remarkable means of supporting a vital institution, but also offers a truly breathtaking experience for everyone witnessing the display, and a memorable start to the new year! &nbsp;

Bratislava&nbsp;

While this stunning location might not be the first to come to mind when thinking about family-friendly New Year’s Eve experiences, it’s a gorgeous city which can be readily accessed, and offers great value for money in-destination.&nbsp;

What to do: In Bratislava's mediaeval Old Town, starting from around lunchtime on December 31st, a vibrant street party takes place, offering a variety of events and celebrations suitable for all ages. Participants can engage in traditional activities, enjoy music and dancing, and witness a spectacular firework display over the Danube. Additionally, there is a unique tradition of using rehtackas, wooden noisemakers, to symbolically drive away any negative energies from the previous year.&nbsp;

London&nbsp;

What to do: Simple, but effective, London offers a truly remarkable fireworks display which illuminates the iconic city skyline at the stroke of midnight. Vast crowds gather along the banks of the Thames, occupying most the space available along the roads and bridges, to witness the display which creates a lively and atmospheric evening! As the clock ticks towards midnight, Big Ben begins a countdown to mark the arrival of the new year, and then spectacular fireworks are set off around the London Eye. Due to its popularity, we recommend you advise clients to book as soon as possible! &nbsp;

Disney Resorts&nbsp;

Of course, what families wouldn’t want to celebrate New Year’s Eve in the ‘happiest place on earth’? &nbsp;

From Disneyland Paris to Disney World Resort in Orlando and Disneyland Tokyo, these destinations are highly sought after for their family-oriented festivities. As a result, it is highly recommended to make bookings well in advance to ensure a memorable and enjoyable experience, thus avoiding any potential disappointment.&nbsp;

What to do: The Disney experience offers specifically catered events for children, making it one of the most magical gifts for children during this time of year. At Disney World in Orlando for example, all four theme parks stay open until midnight or later, with many of their famous rides still accessible. Additionally, there are thrilling dance parties and impressive fireworks displays to enjoy. Elsewhere, the Magic Kingdom also run special early performances for those who can’t make it until midnight, and Epcot offers great shows and dining experiences for all! &nbsp;&nbsp;

So, what about planning 2024 New Year’s Eve now? &nbsp;&nbsp;

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If you have any ideas for your clients' perfect celebration, we invite you to explore our wide range of hotels, tours, experiences, and more on our advanced Booking Engine.&nbsp;
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If you're interested in booking but haven't yet partnered with us, we encourage you to sign up now to expand your portfolio and create unforgettable experiences for your clients this year.&nbsp;


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The Best Places To Celebrate New Year’s Eve

Nowadays, there's no doubt that hotel distribution is a hot topic. Choosing the right partners can make a big difference in your strategy, and ultimately, your revenue. Therefore, it's important to know as much as possible about each of the available alternatives.&nbsp;When it comes to B2B distribution, many doubts may arise. But here we're to help you dispel myths and allow you to decide for yourself: is partnering with a B2B TravelTech distributor worth it?&nbsp;To shed some light on this topic, we've put together this 'fact vs. fiction' list. How accurate were your guesses? Take a look!&nbsp;Fiction: Direct Sales Alone Ensure Maximum VisibilityWhile direct bookings are crucial, they frequently require considerable marketing investments. One of the main benefits of B2B TravelTech is that it can successfully market your properties to a broader target audience, effortlessly putting your hotels in front of the right audience at the right time.&nbsp;Fact: B2B TravelTech Distributors offer cost-effective distribution channelsB2B TravelTech distribution allows hotel management companies to expand their reach to a broader, international audience, all for without huge out-of-pocket investments.&nbsp;Fiction: B2B TravelTech Distributors Compete with Direct ChannelsIt's a common misconception that B2B distributors compete with a hotel's direct sales channels. These partnerships are designed to complement, not compete with, a hotel's existing efforts. B2B distributors focus on selling to travel advisors and corporate clients, opening a new revenue stream.&nbsp;Fact: Expanding Your ReachPartnering with global B2B TravelTech distributors allows hotel management companies to expand their reach to a broader, international audience. This fact is supported by the increased exposure and bookings that a wider distribution network can bring. Working with us means that hotels will have access to our portfolio of 60,000+ travel distributors present in 190+ source markets. Whether the goal is to reach long-haul travelers or a domestic audience, we assist hoteliers in gaining access to these markets.&nbsp;Fiction: Responsible Distribution Is OptionalIn the ever-evolving travel landscape, responsible distribution isn't always optionally available. Failure to preserve responsible practices can harm your recognition and guest pride, emphasizing the significance of partnering with distributors who prioritize this.&nbsp;Fact: Responsible Distribution PracticesGlobal B2B Travel tech distributors are equipped to assist hotels in maintaining ethical distribution practices and meeting industry standards worldwide, adding a set of eyes to ensure responsible practices are maintained.&nbsp;Final Thoughts on What B2B TravelTech Distributors Have to OfferThe partnership between hotel management companies and worldwide B2B TravelTech distributors gives numerous benefits: from expanding attain and increasing bookings to preserving responsible distribution practices. The fiction surrounding competition with direct sales channels and the sufficiency of direct sales alone is dispelled through the statistics. Collaborating with B2B distributors can be a strategic pass that enhances your existing efforts and propels your hotel business to greater achievement and ROI.&nbsp;Before you leave, don’t forget to get your free copy of our guide ‘Understanding Hotel Distribution Channels’, which unlocks everything about distribution channels, their advantages, drawbacks, and considerations for defining the hotel's distribution strategy. Download it now!

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Fact vs. Fiction: Are B2B Distributors and Hotel Management Companies a Good Fit?

The web is full of interesting resources for hotel management, but navigating through the technicalities, and the specific language of the hotel industry can be tricky!&nbsp;With the goal to make life easier for every hotelier, we have decided to compile this list to give some guidance and facilitate the understanding of the key hotel terminology every professional in the business must know.&nbsp;Also, you'll find our free and visual glossary available at the bottom of this article. Get your copy now and share it with your staff!&nbsp;&nbsp;Average Daily Rate (ADR)Average Daily Rate (or ADR) is the average income generated by each booked room, on a daily basis.It’s an important performance metric for hotels, providing insights on the income generated, on average, by rooms booked.&nbsp;How to calculate ADR in hotel industry:&nbsp;Total amount of revenue generated by bookings / Total amount of rooms booked&nbsp;Example: If&nbsp;you have 90 rooms booked for a night,&nbsp;and each room's price is $100, then the income generated for that night will be $9,000 and the&nbsp;ADR will be = $100&nbsp;Average Length of Stay (ALOS)The Average Length of Stay (or ALOS) indicates how many days, on average, customers will stay in a hotel for a given period of time.B2B Hotel DistributionThe B2B Hotel Distribution allows travel providers to search and book inventory effortlessly, without establishing a pre-existing relationship with the hotel. Hotel rooms, services, and products are distributed to companies, not to the end consumer. HBX Group is a clear example of a key player within B2B Hotel Distribution, as we distribute directly to travel agencies and other wholesalers in the travel industry.&nbsp;BedbankA bedbank is the prime B2B wholesaler available to hoteliers. Bedbanks provide hotels easy access to hard-to-reach B2B distributors globally including retail travel agents, tour operators, airlines and affiliate programs. For hotel suppliers, such channels offer an opportunity to diversify their distribution strategy, reduce dependence on large OTAs and drive incremental growth.&nbsp;Best Available Rate (BAR)BAR is a pricing mechanism used in the hotel industry that offers the best rate for room bookings during a specific time period.&nbsp;BleisureBleisure is a term formed by merging the words ‘business’ and ‘leisure’. The term describes a recent travel trend in which a customer extends his business trip to enjoy a leisure stay and activities at the same location.&nbsp;Booking PaceThe booking pace, alternatively known as ‘pick-up pace’, it’s a metric that shows what’s the speed at which bookings are made for a specific date or period. Normally, it’s represented by an upward curve.&nbsp;Cancellation RateIt’s the ratio of cancelled reservations on total bookings for a given period.&nbsp;How to calculate it:&nbsp;(Number of cancelled bookings / Total number of bookings) x 100Shall not be confused with the ‘Cancellation fee’ - the pre-defined amount a hotel can retain in case of cancellations.&nbsp;Channel ManagerThe channel manager serves as a digital control panel that allows hoteliers to easily manage multiple sales channels. One of its main features is that synchronises your inventory and rates across all connected channels.&nbsp;By working with a channel manager, you avoid overbookings and rates disparity across all distribution channels. This system integrates seamlessly with your existing tech stack — for instance, HBX Group is 100% compatible with most channel manager options as we’ve agreements with 200+ of the most popular channel managers.&nbsp;&nbsp;Competitive Set, or COMP-SETThe term competitive set, or simply comp-set, refers to a group of hotels or hotel chains that can be seen as direct competitors of a specific hotel. In the hotel industry, the comp-set is often used by revenue managers to benchmark and compare a hotel’s rate against their competition.&nbsp;Cross-sellingCross-selling is the process of selling supplementary, ancillary services and products along with a hotel booking or reservation. Cross-selling techniques aim to increase the revenues by adding to the initial service with extra or complementary services (for example, a spa treatment or a car-rental service).&nbsp;Direct ChannelIn direct channel distribution (often referred to as dotcom or brand.com), bookings are made directly via the hotel’s own website, point-of-sale system, mobile app or affiliate websites. One of its main advantages is that there are no intermediaries between the hotelier and the guests, therefore no commissions to reduce profits. However, generating traffic to a hotel website can incur significant costs, which can diminish overall profits.&nbsp;Drive-in MarketThe term ‘drive-in market’ refers to the group of customers that are located within driving distance to your hotel. Usually, it includes those source markets that are considered domestic or local and neighbouring countries.&nbsp;Fly-in MarketFly-in market defines the customer base that requires a flight to reach the destination of your hotel. Usually, it includes those source markets that are considered international, non-domestic or long-haul.&nbsp;Force MajeureForce majeure is a contractual term that defines unforeseeable events preventing one of the parties to fulfil the terms of a contract.&nbsp;In other words: an unavoidable circumstance beyond the control of both parties of a contract, that frees one or both from liabilities and obligations.&nbsp;ForecastingForecasting is the process of gathering and analysing data that leads to making predictions about future events. It’s a crucial element of any revenue strategy in order to make decisions regarding pricing, and distribution, based on anticipated demand and performance.&nbsp;GOP - Gross Operating ProfitIt’s a Key Performance Indicator (KPI) extremely useful to measure the operational profitability of a hotel.&nbsp;&nbsp;How to calculate it: Gross Operating Profit = Total amount of profits - Total of related operating expenses&nbsp;Hotel ExtranetA hotel extranet is a controlled-access web platform provided by a distribution channel (Bedbank or OTA) which allows the hotelier to list its inventory and manage the property data such as availability, rates, images, descriptions, and special offers. For example, HBX Group’s Partner Portal is one of the most powerful extranets in the industry, allowing hoteliers to manage inventory, availability, rates, check invoices, sign up for webinars, among others.&nbsp;Hotel Market SegmentsMarket segments are groups of consumers that share common character traits. In the hotel industry, each segment can be defined by specific behaviours related habits (for example length of stay, cancellation rate, booking lead time) in order to facilitate the process of targeting your audience.&nbsp;Lead timeLead time is the time between a customer’s reservation or booking, and the actual check-in date.&nbsp;&nbsp;Long-haul markets or travellersThis term refers to travellers coming from overseas or distant markets. Travellers in this category usually book further in advance and allocate more resources to their time at the destination. They usually stay for a longer period of time and cancel less frequently. Therefore, it's important that hoteliers invest time and effort in enhancing their hotel reach to long-haul travellers. Here you can find some advice on how to tap into this segment.&nbsp;&nbsp;MetasearchMetasearch engines are websites or platforms that allow travellers to compare accommodation rates, flights, etc., across different sources, such as OTAs and airlines' websites.&nbsp;Net RateFrom the hotel perspective, to distribute net rates means that the hotel knows how much they will receive (net rate) but the decision on the mark-up and end price is on the third-party distributor. This end price may be contractually agreed between the parties. This rate distribution model is called ‘Merchant model’ and is the most common way to distribute via wholesalers.&nbsp;Non-Refundable Rate - NRFNon-Refundable Rate, or simply NRF, refers to hotel rates that don’t guarantee a refund in case of cancellations. These are commonly the lowest rates or promotions offered by a hotel across its distribution channels.&nbsp;Occupancy RateThe occupancy rate (or OCC) is the percentage of booked rooms on the total amount of available rooms. It’s one of the most important metrics to measure a hotel’s success, as it provides useful insights to forecast revenues and cash flow.&nbsp;How to calculate it:&nbsp;(Total number of booked rooms / Total amount of available rooms) x 100&nbsp;Example: In a hotel with 100 rooms, 80 of which are booked, the occupancy Rate is = 80%&nbsp;Online Travel Agency (OTA)Online Travel Agencies (or OTA) are online companies functioning as an intermediary between consumers and travel service providers through online portals or websites.&nbsp;Revenue ManagementRevenue Management is a process that starts with data analysis and helps to predict guest’s preferences and behaviour, to optimise your pricing and distribution strategy in order to boost revenues and profits.&nbsp;Revenue per Available Room (RevPAR)What's 'revPAR' meaning? RevPAR is a classic key performance indicator in our industry that measures the performances of a hotel within a specific period.&nbsp;How to calculate it:&nbsp;Average Daily Rate (ADR) x Occupancy RateExample: If your hotel is booked at 90% with an ADR of $100, your RevPAR will be = $90&nbsp;Income generated by bookings on a specific period / Available rooms in the same specific periodExample: In a night when 90 rooms are booked at the price of $100 each, the income generated for that night will be $9,000. If this hotel has a total of 100 rooms, the RevPAR will be 9000/100= $90&nbsp;Source Market&nbsp;Source market refers to the country or continent of origin of the guests of a hotel, or destination. Also known as feeder markets or countries. For example, at HBX Group, you have the opportunity to attract travellers from 180+ source markets.&nbsp;&nbsp;StaycationStaycation is a term formed by merging the word ‘stay’ and ‘vacation’. Staycation refers to a type of holiday in which travellers will spend their holiday in their own town, region or country rather than abroad.&nbsp;Sustainable TourismSustainable Tourism refers to sustainable practices in the tourism industry that take full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities. Discover in our comprehensive article how hoteliers and property owners can actively participate in sustainable tourism.&nbsp;&nbsp;UpsellingIt’s a technique that aims to sell upgrades on a purchase, a booking or a reservation, in order to encourage a guest to opt for superior service or a higher rate. E.g. Upgrade to a superior room. Learn more about our best upselling techniques for hotels.&nbsp;&nbsp;Yield ManagementIt’s a pricing strategy specifically designed to maximise revenues through inventory control and management. The aim of every Yield Management strategy is to sell a room reservation at the right price, at the right time, to the right customer.&nbsp;Download our ultimate hotel management glossary, and get a better understanding of the main hotel terms made simple. Get your copy of this free, visual resource now and share it with your staff!&nbsp;

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Key Hotel Terms Every Hotelier Should Learn

About Hostal Aravaca GardenOpened in 2008, Hostal Aravaca Garden is a hostel located in a residential area outside Madrid. This 25-room property was founded by Lucas Zori, who is also its director.&nbsp;Since the opening, Zori has observed an increased level of occupancy and improved margins, compared to other properties he worked in before.&nbsp;The previous experiences he had in both large hotels and smaller properties made him an expert in the hospitality and travel industry. Among other key tactics, he defined guests' segmentation, increased discounts, implemented campaigns and offers for various audiences, and rewarded agencies to get more bookings.&nbsp;&nbsp;As a result of his expertise in travel and partnering with key industry players, like Hotelbeds, Hostal Aravaca Garden maintains 100% average occupancy all year long.&nbsp;Hostal Aravaca Garden's partnership with HotelbedsAs a former Hotelbeds client, Zori knew that we were the ideal partner for this new project - a smaller, independent hostel.As Zori points out, our strength with agencies was a major factor in this partnership. Through our direct distribution to travel agencies, tour operators, and other B2B partners, Hotelbeds is able to provide his hostel with access to an extensive network of travel companies around the world. He didn't want to be dependent on only one OTA, which was cannibalising his sales and restricting his options. Zori wanted to experiment with new strategies and distribution channels for his property.&nbsp;Additionally, he noticed that South American markets had been booking at a higher level after the pandemic. Using guest segmentation, the hostel has been able to bring over 70% of its bookings through Hotelbeds from countries such as Colombia, Honduras, Peru, and many others. When it comes to segmentation, Zori states that Hotelbeds is a top seller: 'Some months, you generate more revenue than any other distribution channel.'Our Partner Extranet, one of Hotelbeds’ main strengths&nbsp;Through the partnership with Hotelbeds, Zori also has access to one of the most powerful partner extranets in the industry. After all the years Lucas Zori has worked with us to maximise occupancy of several properties - and now his own as well - he highlights Hotelbeds Partner Extranet&nbsp;as a crucial tool in his daily operations.&nbsp;'I'm very happy with your Partner Extranet. Compared to other extranets I use, yours is a step ahead. There is a functionality that I find very easy to use, which is the tabulator for editing availability and prices. On other platforms, I can’t tabulate when I want to upload rates.’&nbsp;&nbsp;In short, MaxiRoom is our hotel management tool that gives you full autonomy to manage your property. With MaxiRoom, you can manage your inventory, availability, rates, upload and update your hotel content, access the bookings list and your Hotelbeds contracts, check the status of your invoices, sign up for webinars, and more. All from a single platform.&nbsp;Why work with Hotelbeds?Until now, we have highlighted some of the main reasons Lucas Zori decided to continue working with us in his own property, after a long and successful career in travel.&nbsp;&nbsp;But, what’s in store for you? Joining us today will provide you with the following benefits:&nbsp;&nbsp;You'll have access to our portfolio of 60,000+ travel distributors. You’ll find over 50,000 travel agencies and 3,500 tour operators, plus more partners, including airlines, affiliates, and other businesses.&nbsp;You'll have global reach and are present in 190+ source markets. Whether you're interested in reaching long-haul travellers or a domestic audience, we assist you in gaining access to these markets.&nbsp;We won't compete with your direct channel. Hotelbeds distribute directly to travel agencies and other wholesalers in the travel industry. We ensure that they get to know you and include you in their travel packages.Forget about spending time and effort gaining visibility. We do it for you; simply tell us what markets you want to enter, and we'll connect you with agencies that operate in the market. &nbsp;Interested in joining us? Register your property here and start boosting your occupancy!